{"id":72013,"date":"2024-07-25T19:14:24","date_gmt":"2024-07-25T10:14:24","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=72013"},"modified":"2024-07-28T17:46:05","modified_gmt":"2024-07-28T08:46:05","slug":"medical-advertising-regulations","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/medical-advertising-regulations","title":{"rendered":"Japon Sa\u011fl\u0131k Reklamc\u0131l\u0131\u011f\u0131 D\u00fczenlemelerinde Belirlenen M\u00fcmk\u00fcn Reklam \u0130\u00e7erikleri Nelerdir? Eksik Bilgi \u0130\u00e7eren K\u00f6t\u00fc \u00d6rnekler de A\u00e7\u0131klan\u0131yor"},"content":{"rendered":"\n<p>Hastaneler, klinikler ve di\u011fer sa\u011fl\u0131k kurulu\u015flar\u0131n\u0131n reklamlar\u0131, Japon Sa\u011fl\u0131k Hizmetleri Yasas\u0131 (\u533b\u7642\u6cd5) ve Japon Sa\u011fl\u0131k Reklamc\u0131l\u0131\u011f\u0131 Y\u00f6nergesi (\u533b\u7642\u5e83\u544a\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3) taraf\u0131ndan d\u00fczenlenmektedir.<\/p>\n\n\n\n<p>Sa\u011fl\u0131k reklamlar\u0131nda yer alabilecek bilgiler, sa\u011fl\u0131k reklamc\u0131l\u0131\u011f\u0131 d\u00fczenlemelerinde a\u00e7\u0131k\u00e7a belirlenmi\u015ftir ve belirlenen i\u00e7erik d\u0131\u015f\u0131ndaki bilgiler reklamlarda yer alamaz. Ayr\u0131ca, sa\u011fl\u0131k reklam\u0131 yay\u0131nlarken d\u00fczenlemelerin i\u00e7eri\u011fini kontrol etmek gereklidir.<\/p>\n\n\n\n<p>Fakat, Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131&#8217;n\u0131n (\u539a\u52b4\u7701) y\u00f6nergelerini okuduktan sonra bile, hangi t\u00fcr reklamlar\u0131n yasa d\u0131\u015f\u0131 oldu\u011funu anlamakta zorlanan bir\u00e7ok ki\u015fi olabilir.<\/p>\n\n\n\n<p>Bu makalede, Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131&#8217;n\u0131n \u00f6rnek a\u00e7\u0131klamalar\u0131na dayanarak, sa\u011fl\u0131k reklamc\u0131l\u0131\u011f\u0131na ili\u015fkin d\u00fczenlemelerin genel bir \u00f6zetini ve yasa d\u0131\u015f\u0131 hale gelebilecek spesifik \u00f6rnekleri sunaca\u011f\u0131z. Sa\u011fl\u0131k Hizmetleri Yasas\u0131 ve bakanl\u0131k y\u00f6netmelikleri taraf\u0131ndan belirlenen reklam yap\u0131labilir bilgiler ve s\u0131n\u0131rlamalar\u0131n kald\u0131r\u0131lmas\u0131 gereklilikleri hakk\u0131nda detayl\u0131 bilgi verece\u011fiz, bu y\u00fczden l\u00fctfen referans olarak kullan\u0131n.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/medical-advertising-regulations\/#Tibbi_Reklam_Duzenlemeleri_Nedir\" title=\"T\u0131bbi Reklam D\u00fczenlemeleri Nedir?\">T\u0131bbi Reklam D\u00fczenlemeleri Nedir?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/medical-advertising-regulations\/#Tibbi_Reklam_Duzenlemelerinin_Amaci\" title=\"T\u0131bbi Reklam D\u00fczenlemelerinin Amac\u0131\">T\u0131bbi Reklam D\u00fczenlemelerinin Amac\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/medical-advertising-regulations\/#Tibbi_Reklamlarin_Kapsami_ve_Duzenleme_Hedefleri\" title=\"T\u0131bbi Reklamlar\u0131n Kapsam\u0131 ve D\u00fczenleme Hedefleri\">T\u0131bbi Reklamlar\u0131n Kapsam\u0131 ve D\u00fczenleme Hedefleri<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/medical-advertising-regulations\/#Saglik_Reklam_Duzenlemelerinde_Reklam_Yapilabilecek_Hususlar\" title=\"Sa\u011fl\u0131k Reklam D\u00fczenlemelerinde Reklam Yap\u0131labilecek Hususlar\">Sa\u011fl\u0131k Reklam D\u00fczenlemelerinde Reklam Yap\u0131labilecek Hususlar<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/medical-advertising-regulations\/#Tibbi_Reklam_Olarak_Yayinlanabilecek_Icerikler\" title=\"T\u0131bbi Reklam Olarak Yay\u0131nlanabilecek \u0130\u00e7erikler\">T\u0131bbi Reklam Olarak Yay\u0131nlanabilecek \u0130\u00e7erikler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/medical-advertising-regulations\/#Reklam_Yapilabilir_Hususlarin_Sinirlamasinin_Kaldirilma_Sartlari\" title=\"Reklam Yap\u0131labilir Hususlar\u0131n S\u0131n\u0131rlamas\u0131n\u0131n Kald\u0131r\u0131lma \u015eartlar\u0131\">Reklam Yap\u0131labilir Hususlar\u0131n S\u0131n\u0131rlamas\u0131n\u0131n Kald\u0131r\u0131lma \u015eartlar\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/medical-advertising-regulations\/#Saglik_Reklam_Duzenlemelerinde_Reklam_Yapilabilir_Unsurlari_Karsilamayan_Iki_Ornek\" title=\"Sa\u011fl\u0131k Reklam D\u00fczenlemelerinde Reklam Yap\u0131labilir Unsurlar\u0131 Kar\u015f\u0131lamayan \u0130ki \u00d6rnek\">Sa\u011fl\u0131k Reklam D\u00fczenlemelerinde Reklam Yap\u0131labilir Unsurlar\u0131 Kar\u015f\u0131lamayan \u0130ki \u00d6rnek<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/medical-advertising-regulations\/#Tedavi_Yonteminin_Yetersiz_Aciklanmasi\" title=\"Tedavi Y\u00f6nteminin Yetersiz A\u00e7\u0131klanmas\u0131\">Tedavi Y\u00f6nteminin Yetersiz A\u00e7\u0131klanmas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/medical-advertising-regulations\/#Reklami_Yapilamayan_Saglik_Calisanlarinin_Uzmanlik_Nitelikleri\" title=\"Reklam\u0131 Yap\u0131lamayan Sa\u011fl\u0131k \u00c7al\u0131\u015fanlar\u0131n\u0131n Uzmanl\u0131k Nitelikleri\">Reklam\u0131 Yap\u0131lamayan Sa\u011fl\u0131k \u00c7al\u0131\u015fanlar\u0131n\u0131n Uzmanl\u0131k Nitelikleri<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/medical-advertising-regulations\/#Tibbi_Reklamlarda_Belirtilen_Sinirlamalarin_Kaldirilma_Sartlarinin_Uygun_Olmayan_Sekilde_Belirtilmesi_Nedeniyle_Yayinlanamayan_3_Ornek\" title=\"T\u0131bbi Reklamlarda Belirtilen S\u0131n\u0131rlamalar\u0131n Kald\u0131r\u0131lma \u015eartlar\u0131n\u0131n Uygun Olmayan \u015eekilde Belirtilmesi Nedeniyle Yay\u0131nlanamayan 3 \u00d6rnek\">T\u0131bbi Reklamlarda Belirtilen S\u0131n\u0131rlamalar\u0131n Kald\u0131r\u0131lma \u015eartlar\u0131n\u0131n Uygun Olmayan \u015eekilde Belirtilmesi Nedeniyle Yay\u0131nlanamayan 3 \u00d6rnek<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/medical-advertising-regulations\/#Sinirli_Kaldirma_Sartlarini_Karsilamayan_Bilgiler\" title=\"S\u0131n\u0131rl\u0131 Kald\u0131rma \u015eartlar\u0131n\u0131 Kar\u015f\u0131lamayan Bilgiler\">S\u0131n\u0131rl\u0131 Kald\u0131rma \u015eartlar\u0131n\u0131 Kar\u015f\u0131lamayan Bilgiler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/medical-advertising-regulations\/#Ozel_Muayenehanelerdeki_Sinirlamalarin_Kaldirilmasi_Sartlarinin_Yetersiz_Aciklanmasi\" title=\"\u00d6zel Muayenehanelerdeki S\u0131n\u0131rlamalar\u0131n Kald\u0131r\u0131lmas\u0131 \u015eartlar\u0131n\u0131n Yetersiz A\u00e7\u0131klanmas\u0131\">\u00d6zel Muayenehanelerdeki S\u0131n\u0131rlamalar\u0131n Kald\u0131r\u0131lmas\u0131 \u015eartlar\u0131n\u0131n Yetersiz A\u00e7\u0131klanmas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/medical-advertising-regulations\/#Onaylanmamis_Ilaclar_Kullanilarak_Yapilan_Serbest_Muayene_Icin_Kisitlamanin_Kaldirilmasi_Sartlari_Yetersiz\" title=\"Onaylanmam\u0131\u015f \u0130la\u00e7lar Kullan\u0131larak Yap\u0131lan Serbest Muayene \u0130\u00e7in K\u0131s\u0131tlaman\u0131n Kald\u0131r\u0131lmas\u0131 \u015eartlar\u0131 Yetersiz\">Onaylanmam\u0131\u015f \u0130la\u00e7lar Kullan\u0131larak Yap\u0131lan Serbest Muayene \u0130\u00e7in K\u0131s\u0131tlaman\u0131n Kald\u0131r\u0131lmas\u0131 \u015eartlar\u0131 Yetersiz<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/medical-advertising-regulations\/#Ozet_Reklam_Yapilabilir_Hususlar_ve_Sinirlamalarin_Kaldirilmasi_Sartlari_Icin_Avukata_Danisin\" title=\"\u00d6zet: Reklam Yap\u0131labilir Hususlar ve S\u0131n\u0131rlamalar\u0131n Kald\u0131r\u0131lmas\u0131 \u015eartlar\u0131 \u0130\u00e7in Avukata Dan\u0131\u015f\u0131n\">\u00d6zet: Reklam Yap\u0131labilir Hususlar ve S\u0131n\u0131rlamalar\u0131n Kald\u0131r\u0131lmas\u0131 \u015eartlar\u0131 \u0130\u00e7in Avukata Dan\u0131\u015f\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/medical-advertising-regulations\/#Hizmetlerimiz_Hakkinda_Bilgilendirme\" title=\"Hizmetlerimiz Hakk\u0131nda Bilgilendirme\">Hizmetlerimiz Hakk\u0131nda Bilgilendirme<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tibbi_Reklam_Duzenlemeleri_Nedir\"><\/span>T\u0131bbi Reklam D\u00fczenlemeleri Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u0131bbi reklamlar, t\u0131bbi uygulamalar ve hastaneler veya klinikler hakk\u0131nda yap\u0131lan reklamlard\u0131r. T\u0131bbi reklamlar, T\u0131p Hukuku ve di\u011fer d\u00fczenlemelerle kontrol alt\u0131na al\u0131nm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>Burada, t\u0131bbi reklam d\u00fczenlemelerinin ana hatlar\u0131 olan a\u015fa\u011f\u0131daki iki noktay\u0131 a\u00e7\u0131klayaca\u011f\u0131z:<\/p>\n\n\n\n<ul>\n<li>T\u0131bbi reklam d\u00fczenlemelerinin amac\u0131<\/li>\n\n\n\n<li>T\u0131bbi reklamlar\u0131n kapsam\u0131 ve d\u00fczenleme hedefleri<\/li>\n<\/ul>\n\n\n\n<p>T\u0131bbi reklam d\u00fczenlemelerinin ne t\u00fcr bir sistem oldu\u011funu tam olarak anlamayanlar i\u00e7in, bu bilgilerin faydal\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tibbi_Reklam_Duzenlemelerinin_Amaci\"><\/span>T\u0131bbi Reklam D\u00fczenlemelerinin Amac\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>T\u0131bbi reklamlar, a\u015fa\u011f\u0131daki gibi noktalardan dolay\u0131, temelde reklam yap\u0131lmas\u0131 yasaklanm\u0131\u015ft\u0131r:<\/p>\n\n\n\n<ol>\n<li>Medikal hizmetler, insan hayat\u0131 ve bedeniyle do\u011frudan ilgili oldu\u011fundan, yan\u0131lt\u0131c\u0131 reklamlarla yanl\u0131\u015f hizmetlerin al\u0131nmas\u0131 durumunda, di\u011fer alanlara k\u0131yasla zararlar \u00e7ok daha b\u00fcy\u00fck olabilir.<\/li>\n\n\n\n<li>T\u0131bbi hizmetler y\u00fcksek derecede uzmanl\u0131k gerektirdi\u011finden, reklamlara bakarak sunulan hizmetin kalitesini \u00f6nceden de\u011ferlendirmek zordur.<\/li>\n<\/ol>\n\n\n\n<p>T\u0131bbi hizmetlerin \u00f6zel do\u011fas\u0131 g\u00f6z \u00f6n\u00fcnde bulundurularak, hastalar\u0131n ve di\u011fer kullan\u0131c\u0131lar\u0131n korunmas\u0131 amac\u0131yla t\u0131bbi reklam d\u00fczenlemeleri belirlenmi\u015ftir.<\/p>\n\n\n\n<p>Kullan\u0131c\u0131lara do\u011fru bilgilerin sa\u011flanmas\u0131 ve tedavi gibi hizmetlerin uygun \u015fekilde se\u00e7ilmesi i\u00e7in, reklamlar\u0131n yasakland\u0131\u011f\u0131 durumlar ve izin verilen durumlar d\u00fczenlenmi\u015ftir.<\/p>\n\n\n\n<p>Referans: Japon Sa\u011fl\u0131k, \u0130\u015f ve Refah Bakanl\u0131\u011f\u0131 | T\u0131bbi veya Di\u015f Hekimli\u011fi Uygulamalar\u0131 veya Hastaneler veya Kliniklerle \u0130lgili Reklamlar Hakk\u0131nda Y\u00f6nerge (T\u0131bbi Reklam K\u0131lavuzu)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tibbi_Reklamlarin_Kapsami_ve_Duzenleme_Hedefleri\"><\/span>T\u0131bbi Reklamlar\u0131n Kapsam\u0131 ve D\u00fczenleme Hedefleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>T\u0131bbi reklam d\u00fczenlemelerinin hedef ald\u0131\u011f\u0131 &#8216;t\u0131bbi reklamlar&#8217;, a\u015fa\u011f\u0131daki \u015fartlar\u0131 kar\u015f\u0131layanlard\u0131r:<\/p>\n\n\n\n<ol>\n<li>Hasta ziyaretlerini te\u015fvik etme amac\u0131 ta\u015f\u0131yan reklamlar (\u00c7a\u011fr\u0131\u015f\u0131msal nitelik)<\/li>\n\n\n\n<li>T\u0131bbi hizmet sa\u011flay\u0131c\u0131s\u0131n\u0131n ad\u0131n\u0131n, unvan\u0131n\u0131n veya hastane veya klini\u011fin ad\u0131n\u0131n belirlenebilir oldu\u011fu reklamlar (Belirlenebilirlik)<\/li>\n<\/ol>\n\n\n\n<p>Ard\u0131ndan, Japonya&#8217;ya y\u00f6nelik t\u0131bbi reklamlar\u0131n tamam\u0131, t\u0131bbi reklam d\u00fczenlemelerinin hedefi haline gelir.<\/p>\n\n\n\n<p>Sadece sa\u011fl\u0131k kurulu\u015flar\u0131n\u0131n kendi yapt\u0131\u011f\u0131 reklamlar de\u011fil, medya veya affiliate pazarlamac\u0131lar gibi yay\u0131nc\u0131lar\u0131n unvanlar\u0131na bak\u0131lmaks\u0131z\u0131n d\u00fczenlemelerin hedefi oldu\u011funa dikkat etmek \u00f6nemlidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Saglik_Reklam_Duzenlemelerinde_Reklam_Yapilabilecek_Hususlar\"><\/span>Sa\u011fl\u0131k Reklam D\u00fczenlemelerinde Reklam Yap\u0131labilecek Hususlar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/Shutterstock_2036650907.jpg\" alt=\"Sa\u011fl\u0131k Reklam D\u00fczenlemelerinde Reklam Yap\u0131labilecek Hususlar\" class=\"wp-image-87361\" \/><\/figure>\n\n\n\n<p>Sa\u011fl\u0131k reklamlar\u0131 olarak yay\u0131nlanabilecek i\u00e7erikler, Japon ~Sa\u011fl\u0131k Hizmetleri Yasas\u0131 taraf\u0131ndan s\u0131n\u0131rlanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>Bu b\u00f6l\u00fcmde, sa\u011fl\u0131k reklam d\u00fczenlemelerinin belirledi\u011fi reklam yap\u0131labilir hususlar\u0131 a\u00e7\u0131klayaca\u011f\u0131z.<\/p>\n\n\n\n<ul>\n<li>Sa\u011fl\u0131k reklamlar\u0131 olarak yay\u0131nlanabilecek i\u00e7erikler<\/li>\n\n\n\n<li>Reklam yap\u0131labilir hususlar\u0131n s\u0131n\u0131rlamalar\u0131n\u0131n kald\u0131r\u0131lma \u015fartlar\u0131<\/li>\n<\/ul>\n\n\n\n<p>Hadi her birini detayl\u0131 bir \u015fekilde inceleyelim.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tibbi_Reklam_Olarak_Yayinlanabilecek_Icerikler\"><\/span>T\u0131bbi Reklam Olarak Yay\u0131nlanabilecek \u0130\u00e7erikler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>T\u0131bbi reklam olarak yay\u0131nlanabilecek hususlar, Japon T\u0131p Kanunu (\u533b\u7642\u6cd5) Madde 6&#8217;n\u0131n 5 F\u0131kras\u0131 3&#8217;\u00fcnde belirtilmi\u015ftir.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Japon T\u0131p Kanunu Madde 6&#8217;n\u0131n 5<\/p>\n\n\n\n<p>3. Birinci f\u0131kra h\u00fck\u00fcmlerine g\u00f6re, a\u015fa\u011f\u0131da belirtilen hususlar d\u0131\u015f\u0131ndaki reklamlar\u0131n, t\u0131bbi hizmet alacak ki\u015filerin uygun se\u00e7im yapmas\u0131n\u0131 engelleyecek bir durum olu\u015fturmad\u0131\u011f\u0131na dair Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131 taraf\u0131ndan belirlenen durumlar hari\u00e7, a\u015fa\u011f\u0131da belirtilen hususlar d\u0131\u015f\u0131nda reklam yapmak yasakt\u0131r.<\/p>\n<cite><a href=\"https:\/\/elaws.e-gov.go.jp\/document?lawid=323AC0000000205\" target=\"_blank\" rel=\"noreferrer noopener\">Japon T\u0131p Kanunu | e-Gov Yasalar\u0131 Ara\u015ft\u0131rma[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Japon T\u0131p Kanunu Madde 6&#8217;n\u0131n 5 F\u0131kras\u0131 3&#8217;\u00fcnde s\u0131ralanan reklam yap\u0131labilir hususlara \u00f6rnek olarak a\u015fa\u011f\u0131dakiler verilebilir. Basit\u00e7e ifade etmek gerekirse, m\u00fc\u015fteri \u00e7ekme etkisi d\u00fc\u015f\u00fck olsa da, belirlenen bu bilgilerin reklam\u0131 yap\u0131labilir.<\/p>\n\n\n\n<ul>\n<li>Doktor veya di\u015f hekimi oldu\u011funu belirtme<\/li>\n\n\n\n<li>T\u0131bbi uzmanl\u0131k alan\u0131n\u0131n ad\u0131<\/li>\n\n\n\n<li>Hastane veya muayenehanenin ad\u0131, telefon numaras\u0131 ve adresi, y\u00f6neticinin ad\u0131 gibi bilgiler<\/li>\n\n\n\n<li>Muayene g\u00fcnleri veya saatleri, randevu ile muayene yap\u0131l\u0131p yap\u0131lmad\u0131\u011f\u0131<\/li>\n\n\n\n<li>Sunulan t\u0131bbi hizmetin i\u00e7eri\u011fi (Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakan\u0131 taraf\u0131ndan belirlenenlerle s\u0131n\u0131rl\u0131)<\/li>\n<\/ul>\n\n\n\n<p>Yani, hastalar\u0131n veya ilgili ki\u015filerin t\u0131bbi se\u00e7imlerine yard\u0131mc\u0131 olacak bilgilerin sa\u011flanmas\u0131 esast\u0131r. Ayr\u0131ca, t\u0131bbi hizmetin i\u00e7eri\u011fi konusunda, objektif bir de\u011ferlendirme yap\u0131labilir ve sonras\u0131nda do\u011frulama m\u00fcmk\u00fcn olan hususlarla s\u0131n\u0131rl\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam_Yapilabilir_Hususlarin_Sinirlamasinin_Kaldirilma_Sartlari\"><\/span>Reklam Yap\u0131labilir Hususlar\u0131n S\u0131n\u0131rlamas\u0131n\u0131n Kald\u0131r\u0131lma \u015eartlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131 Y\u00f6netmeli\u011fi&#8217;nin belirledi\u011fi baz\u0131 \u015fartlar kar\u015f\u0131land\u0131\u011f\u0131nda, reklam yap\u0131labilir hususlar\u0131n s\u0131n\u0131rlamalar\u0131 k\u0131smen kald\u0131r\u0131labilir (s\u0131n\u0131rlaman\u0131n kald\u0131r\u0131lma \u015fartlar\u0131).<\/p>\n\n\n\n<p>Bu, hastalar\u0131n veya ilgili ki\u015filerin kendi istekleriyle arad\u0131klar\u0131 bilgilere ula\u015fmalar\u0131nda, uygun bilgi sa\u011flaman\u0131n sorunsuz bir \u015fekilde ger\u00e7ekle\u015ftirilmesi gerekti\u011fi d\u00fc\u015f\u00fcncesine dayanmaktad\u0131r.<\/p>\n\n\n\n<p>Reklam yap\u0131labilir hususlar\u0131n s\u0131n\u0131rlamas\u0131n\u0131n kald\u0131r\u0131lmas\u0131na izin verilen \u015fartlar a\u015fa\u011f\u0131daki d\u00f6rt maddedir:<\/p>\n\n\n\n<ol>\n<li>Hastalar\u0131n veya ilgili ki\u015filerin kendi istekleriyle arad\u0131klar\u0131 ve t\u0131bbi bak\u0131m hakk\u0131nda uygun se\u00e7im yapmalar\u0131na yard\u0131mc\u0131 olacak bilgileri i\u00e7eren bir web sitesi veya buna benzer reklamlar olmas\u0131.<\/li>\n\n\n\n<li>G\u00f6r\u00fcnt\u00fclenen bilgilerin i\u00e7eri\u011fi hakk\u0131nda, hastalar\u0131n veya ilgili ki\u015filerin kolayl\u0131kla sorgulayabilecekleri \u015fekilde, ileti\u015fim bilgilerinin belirtilmesi veya di\u011fer y\u00f6ntemlerle a\u00e7\u0131k\u00e7a ifade edilmesi.<\/li>\n\n\n\n<li>\u00d6zel muayenehane uygulamalar\u0131 kapsam\u0131nda genellikle gerekli olan tedavi ve benzeri i\u00e7erikler, maliyetler gibi konularda bilgi sa\u011flanmas\u0131.<\/li>\n\n\n\n<li>\u00d6zel muayenehane uygulamalar\u0131 kapsam\u0131nda yap\u0131lan tedavi ve benzeri i\u015flemlerin ana riskleri, yan etkileri gibi konularda bilgi sa\u011flanmas\u0131.<\/li>\n<\/ol>\n\n\n\n<p>Reklam i\u00e7eri\u011fini do\u011frudan etkileyen \u00f6nemli konular oldu\u011fundan, yay\u0131mlanacak i\u00e7eri\u011fin bu \u015fartlar\u0131 kar\u015f\u0131lay\u0131p kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131 mutlaka kontrol etmelisiniz.<\/p>\n\n\n\n<p>Ayr\u0131ca, t\u0131bbi reklam d\u00fczenlemelerinin \u00f6nemli noktalar\u0131 ve karar kriterleri hakk\u0131nda daha detayl\u0131 bilgi i\u00e7in a\u015fa\u011f\u0131daki makaleye g\u00f6z atabilirsiniz.<\/p>\n\n\n\n<p>\u0130lgili makale: <a href=\"https:\/\/monolith.law\/corporate\/medical-advertising-charts\" target=\"_blank\" rel=\"noreferrer noopener\">Avukatlar Taraf\u0131ndan Anla\u015f\u0131l\u0131r \u015eekilde A\u00e7\u0131klanan T\u0131bbi Reklam K\u0131lavuzunun P\u00fcf Noktalar\u0131[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Saglik_Reklam_Duzenlemelerinde_Reklam_Yapilabilir_Unsurlari_Karsilamayan_Iki_Ornek\"><\/span>Sa\u011fl\u0131k Reklam D\u00fczenlemelerinde Reklam Yap\u0131labilir Unsurlar\u0131 Kar\u015f\u0131lamayan \u0130ki \u00d6rnek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u65e5\u672c\u533b\u7642\u6cd5 (Japanese Medical Law) 6. Madde 5. F\u0131kra 3. Bendeji&#8217;nde s\u0131ralanan reklam yap\u0131labilir unsurlar\u0131 kar\u015f\u0131lamak i\u00e7in dikkat edilmesi gereken iki nokta bulunmaktad\u0131r.<\/p>\n\n\n\n<ul>\n<li>Tedavi y\u00f6nteminin yetersiz a\u00e7\u0131klanmas\u0131<\/li>\n\n\n\n<li>Reklam\u0131 yap\u0131lamayan sa\u011fl\u0131k \u00e7al\u0131\u015fanlar\u0131n\u0131n uzmanl\u0131k nitelikleri<\/li>\n<\/ul>\n\n\n\n<p>Reklam yap\u0131labilir unsurlara uygun olmayan i\u00e7erikler varsa, sa\u011fl\u0131k reklam\u0131 olarak yay\u0131nlanamaz. Gerekli \u015fartlar\u0131 dikkatlice kontrol edelim.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tedavi_Yonteminin_Yetersiz_Aciklanmasi\"><\/span>Tedavi Y\u00f6nteminin Yetersiz A\u00e7\u0131klanmas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u65e5\u672c\u533b\u7642\u6cd5 (Japanese Medical Law) 6. Madde 5. F\u0131kra 13. Bendeji&#8217;nde belirtilen &#8220;t\u0131bbi hizmetin i\u00e7eri\u011fi (tedavi y\u00f6ntemi)&#8221;ni yay\u0131nlarken, bilgi aktar\u0131m y\u00f6ntemine dikkat etmek gereklidir.<\/p>\n\n\n\n<p>\u0130la\u00e7 ve T\u0131bbi Cihazlar Kanunu kapsam\u0131nda onaylanm\u0131\u015f ila\u00e7lar veya t\u0131bbi cihazlar kullan\u0131larak yap\u0131lan \u00f6zel muayenehane uygulamalar\u0131n\u0131 reklam ederken, a\u015fa\u011f\u0131daki iki noktan\u0131n belirtilmesi gerekmektedir:<\/p>\n\n\n\n<ul>\n<li>Tedavi i\u00e7in kamu sa\u011fl\u0131k sigortas\u0131n\u0131n ge\u00e7erli olmad\u0131\u011f\u0131<\/li>\n\n\n\n<li>Tedavi i\u00e7in gereken standart maliyet<\/li>\n<\/ul>\n\n\n\n<p>Bu bilgiler belirtilmedi\u011fi takdirde, bilginin yetersiz oldu\u011fu gerek\u00e7esiyle reklam yap\u0131labilir unsurlara uygunluk kabul edilmez.<\/p>\n\n\n\n<p>Reklam yaparken a\u015fa\u011f\u0131daki gibi ifadeler kullanal\u0131m:<\/p>\n\n\n\n<p>&#8220;\u25b3\u25b3 kamu sa\u011fl\u0131k sigortas\u0131n\u0131n ge\u00e7erli olmad\u0131\u011f\u0131 \u00f6zel muayenehane uygulamas\u0131d\u0131r.&#8221;<br>&#8220;Standart maliyet: Bir b\u00f6lge i\u00e7in: 15,000 yen&#8221;<\/p>\n\n\n\n<p>Bununla birlikte, bu sadece bir \u00f6rnektir ve reklam\u0131n somut i\u00e7eri\u011fine g\u00f6re, ger\u00e7ek web sitesindeki genel d\u00fczen ve t\u0131bbi duruma dair d\u00fc\u015f\u00fcnceler gereklidir.<\/p>\n\n\n\n<p>Tedavi y\u00f6ntemi reklam yap\u0131labilir unsurlardan biridir, ancak yetersiz bilgi, al\u0131c\u0131da yan\u0131lg\u0131ya neden olabilir. \u0130\u00e7eri\u011fi dikkatlice kontrol edelim.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklami_Yapilamayan_Saglik_Calisanlarinin_Uzmanlik_Nitelikleri\"><\/span>Reklam\u0131 Yap\u0131lamayan Sa\u011fl\u0131k \u00c7al\u0131\u015fanlar\u0131n\u0131n Uzmanl\u0131k Nitelikleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sa\u011fl\u0131k \u00e7al\u0131\u015fanlar\u0131n\u0131n uzmanl\u0131k niteliklerini reklamda belirtirken, bilgi aktar\u0131m\u0131na dikkat etmek gereklidir.<\/p>\n\n\n\n<p>Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakan\u0131 taraf\u0131ndan bildirimi kabul edilen uzmanl\u0131k nitelikleri hakk\u0131nda a\u015fa\u011f\u0131daki bilgileri belirterek reklam yapmak m\u00fcmk\u00fcn olabilir:<\/p>\n\n\n\n<ul>\n<li>Kurulu\u015f ad\u0131<\/li>\n\n\n\n<li>Kurulu\u015fun tan\u0131d\u0131\u011f\u0131 uzmanl\u0131k niteli\u011fi ad\u0131<\/li>\n<\/ul>\n\n\n\n<p>Bu iki bilgiyi de belirtmek zorunday\u0131z.<\/p>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#e0e0e0\"><div class=\"wp-block-group__inner-container\">\n<p>Olumlu \u00d6rnek: Japon Periodontoloji Derne\u011fi Onayl\u0131 Periodontist<\/p>\n\n\n\n<p>Olumsuz \u00d6rnek: Japon Periodontoloji Derne\u011fi Onayl\u0131 Uzman<\/p>\n\n\n\n<p>Olumsuz \u00d6rnek: Periodontist<\/p>\n<\/div><\/div>\n\n\n\n<p>Ayr\u0131ca, Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakan\u0131 taraf\u0131ndan bildirimi kabul edilen ve reklam\u0131 yap\u0131labilir uzmanl\u0131k nitelikleri a\u015fa\u011f\u0131daki belgede toplanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>Referans: <a href=\"https:\/\/www.mhlw.go.jp\/content\/001063553.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131 | Reklam\u0131 Yap\u0131labilir T\u0131bbi Uzmanl\u0131k Nitelikleri Hakk\u0131nda (Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakan\u0131na Bildirimi Yap\u0131lan Kurulu\u015flar Taraf\u0131ndan Onaylananlar)[ja]<\/a><\/p>\n\n\n\n<p>Sa\u011fl\u0131k \u00e7al\u0131\u015fanlar\u0131n\u0131n niteliklerini reklamda belirtirken, mutlaka kontrol edelim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tibbi_Reklamlarda_Belirtilen_Sinirlamalarin_Kaldirilma_Sartlarinin_Uygun_Olmayan_Sekilde_Belirtilmesi_Nedeniyle_Yayinlanamayan_3_Ornek\"><\/span>T\u0131bbi Reklamlarda Belirtilen S\u0131n\u0131rlamalar\u0131n Kald\u0131r\u0131lma \u015eartlar\u0131n\u0131n Uygun Olmayan \u015eekilde Belirtilmesi Nedeniyle Yay\u0131nlanamayan 3 \u00d6rnek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/Shutterstock_1900533712.jpg\" alt=\"T\u0131bbi reklamlarda s\u0131n\u0131rlamalar\u0131n kald\u0131r\u0131lma \u015fartlar\u0131n\u0131n uygun olmayan \u015fekilde belirtilmesi nedeniyle yay\u0131nlanamayan 3 \u00f6rnek\" class=\"wp-image-87362\" \/><\/figure>\n\n\n\n<p>Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131 Y\u00f6netmeli\u011fi taraf\u0131ndan belirlenen s\u0131n\u0131rlamalar\u0131n kald\u0131r\u0131lma \u015fartlar\u0131na uyuldu\u011fu takdirde, reklam\u0131 yap\u0131lamayacak unsurlar bile reklamda yer alabilir. S\u0131n\u0131rlamalar\u0131n kald\u0131r\u0131lma \u015fartlar\u0131na uyulmamas\u0131 durumunda ise reklam yap\u0131lamaz.<\/p>\n\n\n\n<p>Burada, s\u0131n\u0131rlamalar\u0131n kald\u0131r\u0131lma \u015fartlar\u0131n\u0131 kar\u015f\u0131lamayan \u00fc\u00e7 reklam \u00f6rne\u011fini inceleyece\u011fiz.<\/p>\n\n\n\n<ul>\n<li>S\u0131n\u0131rlamalar\u0131n kald\u0131r\u0131lma \u015fartlar\u0131n\u0131 kar\u015f\u0131lamayan ifadeler<\/li>\n\n\n\n<li>\u00d6zel muayenehanelerde s\u0131n\u0131rlamalar\u0131n kald\u0131r\u0131lma \u015fartlar\u0131n\u0131n yetersiz belirtilmesi<\/li>\n\n\n\n<li>Onaylanmam\u0131\u015f ila\u00e7lar kullan\u0131larak yap\u0131lan \u00f6zel muayenehanelerde s\u0131n\u0131rlamalar\u0131n kald\u0131r\u0131lma \u015fartlar\u0131n\u0131n yetersiz olmas\u0131<\/li>\n<\/ul>\n\n\n\n<p>Her birini ayr\u0131nt\u0131l\u0131 olarak ele alal\u0131m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sinirli_Kaldirma_Sartlarini_Karsilamayan_Bilgiler\"><\/span>S\u0131n\u0131rl\u0131 Kald\u0131rma \u015eartlar\u0131n\u0131 Kar\u015f\u0131lamayan Bilgiler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hastalar\u0131n bilgi i\u00e7eri\u011fini kolayca sorgulayabilmeleri i\u00e7in, ileti\u015fim bilgilerini a\u00e7\u0131k\u00e7a belirtmezseniz, s\u0131n\u0131rl\u0131 kald\u0131rma \u015fartlar\u0131n\u0131 kar\u015f\u0131lam\u0131\u015f say\u0131lmazs\u0131n\u0131z.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Japanese Medical Law Enforcement Regulations (\u533b\u7642\u6cd5\u65bd\u884c\u898f\u5247) Madde 1, Paragraf 9&#8217;un 2<\/p>\n\n\n\n<p>\u4e8c\u3000G\u00f6r\u00fcnt\u00fclenen bilgi i\u00e7eri\u011fini hastalar\u0131n kolayca sorgulayabilmesi i\u00e7in, ileti\u015fim bilgilerini belirtmek veya di\u011fer y\u00f6ntemlerle a\u00e7\u0131k\u00e7a g\u00f6stermek.<\/p>\n<cite><a href=\"https:\/\/elaws.e-gov.go.jp\/document?lawid=323M40000100050\" target=\"_blank\" rel=\"noreferrer noopener\">Japanese Medical Law Enforcement Regulations | e-Gov Yasal Ara\u015ft\u0131rma[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Reklamda yer almas\u0131 m\u00fcmk\u00fcn olmayan i\u00e7erikleri yay\u0131nlamak istedi\u011finizde, s\u0131n\u0131rl\u0131 kald\u0131rma \u015fartlar\u0131n\u0131 kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131z i\u00e7in reklam yapamazs\u0131n\u0131z, bu y\u00fczden dikkatli olman\u0131z gerekmektedir.<\/p>\n\n\n\n<p>S\u0131n\u0131rl\u0131 kald\u0131rma \u015fartlar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in, a\u015fa\u011f\u0131daki bilgileri mutlaka belirtip ileti\u015fim bilgilerini a\u00e7\u0131k\u00e7a g\u00f6stermelisiniz:<\/p>\n\n\n\n<ul>\n<li>Telefon numaras\u0131<\/li>\n\n\n\n<li>E-posta adresi<\/li>\n<\/ul>\n\n\n\n<p>S\u0131n\u0131rl\u0131 kald\u0131rma \u015fartlar\u0131n\u0131 kar\u015f\u0131lad\u0131\u011f\u0131n\u0131zda, a\u015fa\u011f\u0131daki gibi reklamda yer almas\u0131 m\u00fcmk\u00fcn olmayan i\u00e7erikleri de reklam\u0131n\u0131za ekleyebilirsiniz:<\/p>\n\n\n\n<ul>\n<li>&#8220;Uzman Poliklini\u011fi&#8221; ifadesi<\/li>\n\n\n\n<li>Yasal dayana\u011f\u0131 olmayan t\u0131p dal\u0131 isimleri<\/li>\n\n\n\n<li>Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakan\u0131 taraf\u0131ndan kabul edilmemi\u015f uzmanl\u0131k nitelikleri<\/li>\n\n\n\n<li>Doktorun bireysel olarak ger\u00e7ekle\u015ftirdi\u011fi ameliyat say\u0131lar\u0131<\/li>\n\n\n\n<li>Kendi sa\u011fl\u0131k kurulu\u015funuz veya \u00e7al\u0131\u015fan doktorlar\u0131n medyada yer alan bilgileri<\/li>\n<\/ul>\n\n\n\n<p>S\u0131n\u0131rl\u0131 kald\u0131rma \u015fartlar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in, web sitenizde ileti\u015fim bilgilerinin yer almas\u0131 gerekmektedir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozel_Muayenehanelerdeki_Sinirlamalarin_Kaldirilmasi_Sartlarinin_Yetersiz_Aciklanmasi\"><\/span>\u00d6zel Muayenehanelerdeki S\u0131n\u0131rlamalar\u0131n Kald\u0131r\u0131lmas\u0131 \u015eartlar\u0131n\u0131n Yetersiz A\u00e7\u0131klanmas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00d6zel muayenehanelerdeki s\u0131n\u0131rlamalar\u0131n kald\u0131r\u0131lmas\u0131 \u015fartlar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in bilgilerin nas\u0131l a\u00e7\u0131kland\u0131\u011f\u0131na dair bir\u00e7ok dikkat edilmesi gereken nokta bulunmaktad\u0131r.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Japanese Medical Service Law Enforcement Regulation (\u533b\u7642\u6cd5\u65bd\u884c\u898f\u5247) Madde 1, Paragraf 9&#8217;un 2<\/p>\n\n\n\n<p>\u00dc\u00e7\u3000\u00d6zel muayenehanelerde genellikle gerekli olan tedavi ve di\u011fer i\u00e7erikler, maliyetler gibi konularda bilgi sa\u011flanmas\u0131.<\/p>\n\n\n\n<p>D\u00f6rt\u3000\u00d6zel muayenehanelerde uygulanan tedavilerin ana riskleri, yan etkileri gibi konularda bilgi sa\u011flanmas\u0131.<\/p>\n<cite><a href=\"https:\/\/elaws.e-gov.go.jp\/document?lawid=323M40000100050\" target=\"_blank\" rel=\"noreferrer noopener\">Japanese Medical Service Law Enforcement Regulation | e-Gov Yasalar\u0131 Arama[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Tedavi i\u00e7eri\u011finin a\u00e7\u0131klanmas\u0131nda, tedavinin \u00f6zeti ve s\u00fcreci hakk\u0131nda ayr\u0131nt\u0131l\u0131 ve somut bilgiler verilmelidir. Hastalar i\u00e7in genellikle gerekli olan bilgi miktar\u0131n\u0131n sa\u011flanmas\u0131 gerekmektedir.<\/p>\n\n\n\n<p>Ayr\u0131ca, tedavi s\u00fcresi ve seans say\u0131s\u0131 her ikisi de a\u00e7\u0131k\u00e7a belirtilmelidir. &#8220;1 aydan itibaren&#8221; gibi, sadece minimum tedavi s\u00fcresi ve seans say\u0131s\u0131n\u0131n belirtildi\u011fi durumlar kabul edilemez.<\/p>\n\n\n\n<p>Maliyet konusunda da, en d\u00fc\u015f\u00fck ve en y\u00fcksek miktarlar a\u00e7\u0131k\u00e7a belirtilmelidir. Ayr\u0131ca ortaya \u00e7\u0131kabilecek ekstra maliyetler de anla\u015f\u0131l\u0131r bir \u015fekilde detayland\u0131r\u0131lmal\u0131d\u0131r.<\/p>\n\n\n\n<p>Tedavinin riskleri ve yan etkileri de a\u00e7\u0131k\u00e7a belirtilmelidir. Yetersiz bilgi miktar\u0131 veya avantajlara k\u0131yasla a\u015f\u0131r\u0131 derecede k\u00fc\u00e7\u00fck yaz\u0131yla yap\u0131lan a\u00e7\u0131klamalar kabul edilemez.<\/p>\n\n\n\n<p>Ek olarak, a\u015fa\u011f\u0131daki gibi i\u00e7erikler risk ve yan etkilerin a\u00e7\u0131klamas\u0131 olarak kabul edilmez:<\/p>\n\n\n\n<ul>\n<li>Dezavantajlar\u0131n olmad\u0131\u011f\u0131na dair a\u00e7\u0131klamalar<\/li>\n\n\n\n<li>Hedef d\u0131\u015f\u0131 kalan hastalar\u0131n a\u00e7\u0131klamalar\u0131<\/li>\n\n\n\n<li>Tedaviyi al\u0131rken dikkat edilmesi gereken hususlar<\/li>\n<\/ul>\n\n\n\n<p>Al\u0131c\u0131n\u0131n ihtiya\u00e7 duydu\u011fu bilgilerin kesinlikle anla\u015f\u0131lmas\u0131n\u0131 sa\u011flamak \u00f6nemlidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Onaylanmamis_Ilaclar_Kullanilarak_Yapilan_Serbest_Muayene_Icin_Kisitlamanin_Kaldirilmasi_Sartlari_Yetersiz\"><\/span>Onaylanmam\u0131\u015f \u0130la\u00e7lar Kullan\u0131larak Yap\u0131lan Serbest Muayene \u0130\u00e7in K\u0131s\u0131tlaman\u0131n Kald\u0131r\u0131lmas\u0131 \u015eartlar\u0131 Yetersiz<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Serbest muayenede, tedavinin i\u00e7eri\u011fi ve riskler &amp; yan etkiler hakk\u0131nda yeterli bilgi sa\u011flanmas\u0131 gerekti\u011fini belirten k\u0131s\u0131tlaman\u0131n kald\u0131r\u0131lmas\u0131 \u015fartlar\u0131 g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda, ila\u00e7lar hakk\u0131nda bilgi verilirken dikkat edilmesi gereken hususlar bulunmaktad\u0131r.<\/p>\n\n\n\n<p>Dikkat edilmesi gereken durumlar, &#8216;Japon \u0130la\u00e7, T\u0131bbi Cihazlar vb. Kalite, Etkinlik ve G\u00fcvenli\u011finin Sa\u011flanmas\u0131 Hakk\u0131nda Kanun&#8217; kapsam\u0131nda a\u015fa\u011f\u0131daki durumlard\u0131r:<\/p>\n\n\n\n<ul>\n<li>Onaylanmam\u0131\u015f ila\u00e7 veya t\u0131bbi cihazlar kullan\u0131larak yap\u0131lan tedaviler<\/li>\n\n\n\n<li>Onaylanm\u0131\u015f etkinlik veya kullan\u0131m \u015fekli farkl\u0131 ila\u00e7 veya t\u0131bbi cihazlar kullan\u0131larak yap\u0131lan tedaviler<\/li>\n<\/ul>\n\n\n\n<p>Bu t\u00fcr tedaviler uygulan\u0131rken a\u015fa\u011f\u0131daki bilgilerin belirtilmesi zorunludur:<\/p>\n\n\n\n<ul>\n<li>Onaylanmam\u0131\u015f oldu\u011fu<\/li>\n\n\n\n<li>Temin yolu<\/li>\n\n\n\n<li>Yerel onayl\u0131 ila\u00e7lar\u0131n varl\u0131\u011f\u0131 veya yoklu\u011fu<\/li>\n\n\n\n<li>Di\u011fer \u00fclkelerdeki g\u00fcvenlikle ilgili bilgiler<\/li>\n<\/ul>\n\n\n\n<p>&#8216;Yerel onayl\u0131 ila\u00e7lar\u0131n varl\u0131\u011f\u0131 veya yoklu\u011fu&#8217; hakk\u0131nda, e\u011fer ayn\u0131 bile\u015fenlere veya \u00f6zelliklere sahip ba\u015fka yerel onayl\u0131 ila\u00e7lar varsa, bu bilgiler de belirtilmelidir.<\/p>\n\n\n\n<p>T\u0131bbi reklamlar yay\u0131nlarken, hastalar\u0131n ihtiya\u00e7 duydu\u011fu bilgileri yeterince belirtmeye \u00f6zen g\u00f6sterin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet_Reklam_Yapilabilir_Hususlar_ve_Sinirlamalarin_Kaldirilmasi_Sartlari_Icin_Avukata_Danisin\"><\/span>\u00d6zet: Reklam Yap\u0131labilir Hususlar ve S\u0131n\u0131rlamalar\u0131n Kald\u0131r\u0131lmas\u0131 \u015eartlar\u0131 \u0130\u00e7in Avukata Dan\u0131\u015f\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Medikal reklamlar, hastalar\u0131n ve di\u011fer kullan\u0131c\u0131lar\u0131n korunmas\u0131 amac\u0131yla, medikal reklam d\u00fczenlemeleri taraf\u0131ndan belirlenen kat\u0131 yasaklar alt\u0131nda kontrol edilmektedir. Bu, insan hayat\u0131 ve sa\u011fl\u0131\u011f\u0131 ile do\u011frudan ilgili olan medikal hizmetlerin \u00f6zelli\u011finden kaynaklanmakta olup, haks\u0131z reklamlar\u0131n di\u011fer alanlardaki reklamlara k\u0131yasla daha b\u00fcy\u00fck zararlara yol a\u00e7mas\u0131 nedeniyledir.<\/p>\n\n\n\n<p>Reklam yap\u0131labilir hususlar ve s\u0131n\u0131rlamalar\u0131n kald\u0131r\u0131lmas\u0131 \u015fartlar\u0131, hastalar\u0131n ve di\u011fer kullan\u0131c\u0131lar\u0131n ihtiya\u00e7 duydu\u011fu bilgilerin uygun \u015fekilde iletilmesini sa\u011flamak amac\u0131yla belirlenmi\u015ftir. Bilgilerin eksiksiz ve fazlas\u0131z olarak ifade edilmesine dikkat etmek gerekmektedir.<\/p>\n\n\n\n<p>Medikal reklamlarda yer alacak i\u00e7erikler, medikal reklam d\u00fczenlemelerine ayk\u0131r\u0131 olmamak i\u00e7in dikkatlice incelenmelidir. G\u00f6zden ka\u00e7an detaylar veya yanl\u0131\u015f anlamalar nedeniyle beklenmedik sorunlarla kar\u015f\u0131la\u015fmamak i\u00e7in, medikal reklam yay\u0131nlamadan \u00f6nce uzmanlara dan\u0131\u015fman\u0131z\u0131 tavsiye ederiz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hizmetlerimiz_Hakkinda_Bilgilendirme\"><\/span>Hizmetlerimiz Hakk\u0131nda Bilgilendirme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu, IT ve \u00f6zellikle internet ile hukuk alanlar\u0131nda zengin deneyime sahip bir hukuk firmas\u0131d\u0131r. B\u00fcromuz, medya i\u015fletmecileri, inceleme siteleri, reklam ajanslar\u0131, D2C, kozmetik \u00fcreticileri, klinikler ve ASP i\u015fletmecileri gibi m\u00fc\u015fterilere, makalelerin ve a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131n (LP) yasal incelemelerini, rehber olu\u015fturmay\u0131 ve \u00f6rneklem kontrollerini i\u00e7eren hizmetler sunmaktad\u0131r. A\u015fa\u011f\u0131daki makalede detaylar\u0131 bulabilirsiniz.<\/p>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu&#8217;nun Uzmanl\u0131k Alanlar\u0131: <a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">Makale ve LP&#8217;nin \u0130la\u00e7 ve T\u0131bbi Cihaz Kanunu Kontrolleri[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hastaneler, klinikler ve di\u011fer sa\u011fl\u0131k kurulu\u015flar\u0131n\u0131n reklamlar\u0131, Japon Sa\u011fl\u0131k Hizmetleri Yasas\u0131 (\u533b\u7642\u6cd5) ve Japon Sa\u011fl\u0131k Reklamc\u0131l\u0131\u011f\u0131 Y\u00f6nergesi (\u533b\u7642\u5e83\u544a\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3) taraf\u0131ndan d\u00fczenlenmektedir. Sa\u011fl\u0131k reklamlar\u0131 [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":72110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/72013"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=72013"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/72013\/revisions"}],"predecessor-version":[{"id":72111,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/72013\/revisions\/72111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/72110"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=72013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=72013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=72013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}