{"id":73788,"date":"2025-03-21T23:07:16","date_gmt":"2025-03-21T14:07:16","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=73788"},"modified":"2025-04-17T12:41:11","modified_gmt":"2025-04-17T03:41:11","slug":"portrait-rights-legal-protection-digital-games","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/portrait-rights-legal-protection-digital-games","title":{"rendered":"Dijital Oyunlarda Portre Haklar\u00c4\u00b1 ve Hukuki Koruma"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/portrait-rights-legal-protection-digital-games\/#Dijital_Oyun_Iceriginde_Gercek_Kisilerin_Hak_Yonetimi\" title=\"Dijital Oyun \u0130\u00e7eri\u011finde Ger\u00e7ek Ki\u015filerin Hak Y\u00f6netimi\">Dijital Oyun \u0130\u00e7eri\u011finde Ger\u00e7ek Ki\u015filerin Hak Y\u00f6netimi<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/portrait-rights-legal-protection-digital-games\/#Hak_Yonetiminde_Pratik_Yaklasimlar\" title=\"Hak Y\u00f6netiminde Pratik Yakla\u015f\u0131mlar\">Hak Y\u00f6netiminde Pratik Yakla\u015f\u0131mlar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/portrait-rights-legal-protection-digital-games\/#Yargi_Kararlarina_Gore_Hak_Ihlali_Degerlendirme_Kriterleri\" title=\"Yarg\u0131 Kararlar\u0131na G\u00f6re Hak \u0130hlali De\u011ferlendirme Kriterleri\">Yarg\u0131 Kararlar\u0131na G\u00f6re Hak \u0130hlali De\u011ferlendirme Kriterleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/portrait-rights-legal-protection-digital-games\/#Hukuki_Dayanak_ve_Temel_Anlayis\" title=\"Hukuki Dayanak ve Temel Anlay\u0131\u015f\">Hukuki Dayanak ve Temel Anlay\u0131\u015f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/portrait-rights-legal-protection-digital-games\/#Maddi_Nesnelere_Iliskin_Hukuki_Yorum\" title=\"Maddi Nesnelere \u0130li\u015fkin Hukuki Yorum\">Maddi Nesnelere \u0130li\u015fkin Hukuki Yorum<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dijital_Oyun_Iceriginde_Gercek_Kisilerin_Hak_Yonetimi\"><\/span>Dijital Oyun \u0130\u00e7eri\u011finde Ger\u00e7ek Ki\u015filerin Hak Y\u00f6netimi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hak_Yonetiminde_Pratik_Yaklasimlar\"><\/span>Hak Y\u00f6netiminde Pratik Yakla\u015f\u0131mlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Geli\u015ftirici \u015firketler, dijital oyunlarda ger\u00e7ek sporcular\u0131n portrelerini veya ger\u00e7ek isimlerini kullanmak istediklerinde, hukuki a\u00e7\u0131dan \u00f6nemli de\u011ferlendirme konular\u0131 bulunmaktad\u0131r.<br>\u00d6zellikle dikkat edilmesi gereken husus, tan\u0131t\u0131m hakk\u0131 ile ilgili hak y\u00f6netimidir.<br>Pratikte, bu hak genellikle s\u00f6zle\u015fmeler yoluyla devredilmektedir.<br>Profesyonel sporcular s\u00f6z konusu oldu\u011funda, genellikle profesyonel spor kurulu\u015flar\u0131; \u00fcnl\u00fcler s\u00f6z konusu oldu\u011funda ise ba\u011fl\u0131 olduklar\u0131 Japonya&#8217;daki sanat ajanslar\u0131 bu haklar\u0131 y\u00f6netmektedir.<\/p>\n\n\n\n<p>Bu konuda \u00f6nemli bir emsal olarak, profesyonel beyzbol oyuncular\u0131n\u0131n portre haklar\u0131 davas\u0131 (Tokyo B\u00f6lge Mahkemesi, Heisei 18 (2006) A\u011fustos 1, Hanrei Jiho No. 1265, s. 212) bulunmaktad\u0131r.<br>Bu davada, oyun \u015firketinin beyzbol organizasyonu arac\u0131l\u0131\u011f\u0131yla elde etti\u011fi kullan\u0131m izninin ge\u00e7erlili\u011fi kabul edilmi\u015ftir.<br>Bu durum, uygun hak y\u00f6neticisinden izin alman\u0131n \u00f6nemini g\u00f6steren tipik bir \u00f6rnektir.<\/p>\n\n\n\n<p>Pratik yakla\u015f\u0131mlar a\u00e7\u0131s\u0131ndan, \u00f6ncelikle hak ili\u015fkilerinin detayl\u0131 bir \u015fekilde ara\u015ft\u0131r\u0131lmas\u0131 zorunludur.<br>Bunun ard\u0131ndan, uygun m\u00fczakere muhatab\u0131n\u0131 belirleyerek, kullan\u0131m \u015fekli ve bedel gibi konularda somut g\u00f6r\u00fc\u015fmeler yap\u0131lmal\u0131d\u0131r.<br>Dijital i\u00e7eri\u011fin \u00f6zellikleri gere\u011fi, kullan\u0131m izninin kapsam\u0131n\u0131 netle\u015ftirmek de \u00f6nemlidir.<br>\u00d6ng\u00f6r\u00fclen kullan\u0131m \u015fekillerini eksiksiz bir \u015fekilde s\u00f6zle\u015fmeye dahil ederek, ileride \u00e7\u0131kabilecek sorunlar\u0131 \u00f6nlemek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yargi_Kararlarina_Gore_Hak_Ihlali_Degerlendirme_Kriterleri\"><\/span>Yarg\u0131 Kararlar\u0131na G\u00f6re Hak \u0130hlali De\u011ferlendirme Kriterleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu t\u00fcr bir uygulama yakla\u015f\u0131m\u0131n\u0131n arka plan\u0131nda, yerle\u015fik bir yarg\u0131 i\u00e7tihad\u0131 bulunmaktad\u0131r.<br>Japonya Y\u00fcksek Mahkemesi, Pink Lady Davas\u0131&#8217;nda (Japonya Y\u00fcksek Mahkemesi Karar\u0131 Heisei 24 (2012) \u015eubat 2, Minshu Cilt 66, No. 2, Sayfa 89, Hanji No. 2143, Sayfa 72, Hanyu No. 1367, Sayfa 97), tan\u0131t\u0131m hakk\u0131n\u0131n ihlalinin olu\u015ftu\u011fu durumlar i\u00e7in net bir de\u011ferlendirme kriteri ortaya koymu\u015ftur.<br>\u00d6zellikle, bir portre veya benzerinin ba\u011f\u0131ms\u0131z bir izleme nesnesi olarak ticarile\u015ftirilmesi, \u00fcr\u00fcn\u00fcn farkl\u0131la\u015ft\u0131rma unsuru olarak kullan\u0131lmas\u0131 veya reklam amac\u0131yla kullan\u0131lmas\u0131 durumlar\u0131nda, tan\u0131t\u0131m hakk\u0131n\u0131n ihlali kabul edilmektedir.<br>Bu yarg\u0131 karar\u0131n\u0131n amac\u0131 g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, dijital oyunlarda \u00fcnl\u00fc ki\u015filerin portre veya isimlerinin izinsiz kullan\u0131m\u0131, a\u00e7\u0131k bir hak ihlali olu\u015fturmaktad\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hukuki_Dayanak_ve_Temel_Anlayis\"><\/span>Hukuki Dayanak ve Temel Anlay\u0131\u015f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu t\u00fcr emsal kararlar\u0131n temelini olu\u015fturan hukuki kavram olarak, her birey kendi portresi ve isminin kullan\u0131m\u0131 \u00fczerinde temel bir hakka (portre hakk\u0131) sahiptir.<br>\u00dcnl\u00fc ki\u015filer, \u00f6zellikle sporcular ve sanat\u00e7\u0131lar i\u00e7in, isimleri ve portrelerinin ekonomik de\u011feri, yani m\u00fc\u015fteri \u00e7ekim g\u00fcc\u00fcn\u00fc m\u00fcnhas\u0131ran kullanma hakk\u0131 olarak &#8220;tan\u0131t\u0131m hakk\u0131&#8221; tan\u0131nmaktad\u0131r.<br>Bu haklar, ki\u015filik haklar\u0131n\u0131 hukuki dayanak olarak al\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Maddi_Nesnelere_Iliskin_Hukuki_Yorum\"><\/span>Maddi Nesnelere \u0130li\u015fkin Hukuki Yorum<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00d6te yandan, maddi nesneler hakk\u0131nda farkl\u0131 yorumlar bulunmaktad\u0131r.<br>Japonya Y\u00fcksek Mahkemesi, Gallop Racer davas\u0131nda (Japonya Y\u00fcksek Mahkemesi, 13 \u015eubat 2004 (Heisei 16), Minshu Cilt 58, No. 2, Sayfa 311, Hanji No. 1863, Sayfa 25, Hanta No. 1156, Sayfa 101), nesnelere y\u00f6nelik tan\u0131t\u0131m hakk\u0131n\u0131n olu\u015fumunu reddetmi\u015ftir.<br>Bu karar do\u011frultusunda, \u00fcnl\u00fc nesnelerin veya hayvanlar\u0131n oyunlarda kullan\u0131m\u0131, tan\u0131t\u0131m hakk\u0131 a\u00e7\u0131s\u0131ndan sorun te\u015fkil etmemektedir.<br>Ancak, ticari marka olarak tescil edilmi\u015f nesne isimleri veya \u015fekilleri i\u00e7in ayr\u0131 bir hukuki koruma sa\u011flanabilir.<br>Ayr\u0131ca, ger\u00e7ek ki\u015filer, \u00f6rne\u011fin yar\u0131\u015f at\u0131 jokeyleri gibi, haklar\u0131 hala koruma alt\u0131ndad\u0131r.<br>Buna ek olarak, karakter g\u00f6r\u00fcnt\u00fcleri ile ilgili olarak, Japonya Telif Hakk\u0131 Yasas\u0131 kapsam\u0131nda koruma sa\u011flanabilece\u011fi de g\u00f6z \u00f6n\u00fcnde bulundurulmal\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital Oyun \u0130\u00e7eri\u011finde Ger\u00e7ek Ki\u015filerin Hak Y\u00f6netimi Hak Y\u00f6netiminde Pratik Yakla\u015f\u0131mlar Geli\u015ftirici \u015firketler, dijital oyunlarda ger\u00e7ek sporcular\u0131n portrelerini veya ger\u00e7ek isimlerini kullanmak isted [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":73879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/73788"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=73788"}],"version-history":[{"count":1,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/73788\/revisions"}],"predecessor-version":[{"id":73834,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/73788\/revisions\/73834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/73879"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=73788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=73788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=73788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}