{"id":73973,"date":"2025-07-25T16:56:48","date_gmt":"2025-07-25T07:56:48","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=73973"},"modified":"2025-08-11T17:15:46","modified_gmt":"2025-08-11T08:15:46","slug":"trademark-infringement","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/internet\/trademark-infringement","title":{"rendered":"Ticari Markalar\u0131n Benzerli\u011fi Ne Kadar Kabul Edilebilir? Benzerlik Kriterleri ve Ticari Marka Hakk\u0131 \u0130hlali Durumlar\u0131n\u0131n A\u00e7\u0131klanmas\u0131"},"content":{"rendered":"\n<p>E\u011fer kendi \u00fcr\u00fcnlerinizle benzer &#8220;logo&#8221; veya &#8220;isim&#8221; ta\u015f\u0131yan \u00fcr\u00fcnlerin sat\u0131\u015fta oldu\u011funu fark ederseniz, nas\u0131l bir yol izlemelisiniz? Ayr\u0131ca, yeni bir \u00fcr\u00fcn geli\u015ftirirken, benzer isimli ba\u015fka bir \u015firketin \u00fcr\u00fcn\u00fcn\u00fc ke\u015ffetti\u011finizde ne yapmal\u0131s\u0131n\u0131z? Bunlar, sadece \u015firketler aras\u0131 rekabetle s\u0131n\u0131rl\u0131 kalmay\u0131p, &#8220;marka hakk\u0131 ihlali&#8221; olarak Japon hukukunda ciddi bir sorun haline gelebilir.<\/p>\n\n\n\n<p>Bu makalede, marka hakk\u0131n\u0131n tescil edilmesi s\u0131ras\u0131nda oldu\u011fu kadar, haklar\u0131n kullan\u0131lmas\u0131 esnas\u0131nda da \u00f6nem arz eden &#8220;benzerlik&#8221; konusunu, mahkeme kararlar\u0131 ve somut \u00f6rneklerle a\u00e7\u0131klayaca\u011f\u0131z.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Ticari_Marka_Haklari_Nedir\" title=\"Ticari Marka Haklar\u0131 Nedir?\">Ticari Marka Haklar\u0131 Nedir?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Tekelci_ve_Dislayici_Olma\" title=\"Tekelci ve D\u0131\u015flay\u0131c\u0131 Olma\">Tekelci ve D\u0131\u015flay\u0131c\u0131 Olma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Marka_Degerinin_Korunmasina_Katkida_Bulunur\" title=\"Marka De\u011ferinin Korunmas\u0131na Katk\u0131da Bulunur\">Marka De\u011ferinin Korunmas\u0131na Katk\u0131da Bulunur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Ticari_Marka_Haklarinin_Onemi\" title=\"Ticari Marka Haklar\u0131n\u0131n \u00d6nemi\">Ticari Marka Haklar\u0131n\u0131n \u00d6nemi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Turkiye%E2%80%99de_Japon_Marka_Benzerligi_Nedir\" title=\"T\u00fcrkiye&#8217;de Japon Marka Benzerli\u011fi Nedir?\">T\u00fcrkiye&#8217;de Japon Marka Benzerli\u011fi Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Japon_Marka_Hukuku_Altinda_Ticari_Markalarin_Benzerliginin_Temel_Degerlendirme_Unsurlari\" title=\"Japon Marka Hukuku Alt\u0131nda Ticari Markalar\u0131n Benzerli\u011finin Temel De\u011ferlendirme Unsurlar\u0131\">Japon Marka Hukuku Alt\u0131nda Ticari Markalar\u0131n Benzerli\u011finin Temel De\u011ferlendirme Unsurlar\u0131<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Gorunum_Benzerligi\" title=\"G\u00f6r\u00fcn\u00fcm Benzerli\u011fi\">G\u00f6r\u00fcn\u00fcm Benzerli\u011fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Benzer_Seslenis_Okunus_Benzerligi\" title=\"Benzer Sesleni\u015f (Okunu\u015f Benzerli\u011fi)\">Benzer Sesleni\u015f (Okunu\u015f Benzerli\u011fi)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Kavramsal_Benzerlik\" title=\"Kavramsal Benzerlik\">Kavramsal Benzerlik<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Benzerlik_Degerlendirmesinde_Dikkate_Alinan_Ozel_Noktalar\" title=\"Benzerlik De\u011ferlendirmesinde Dikkate Al\u0131nan \u00d6zel Noktalar\">Benzerlik De\u011ferlendirmesinde Dikkate Al\u0131nan \u00d6zel Noktalar<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Urun_Kategorisi\" title=\"\u00dcr\u00fcn Kategorisi\">\u00dcr\u00fcn Kategorisi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Ticaretin_Gercek_Durumu\" title=\"Ticaretin Ger\u00e7ek Durumu\">Ticaretin Ger\u00e7ek Durumu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Japonya%E2%80%99da_Patent_Ofisi_Inceleme_Kriterleri\" title=\"Japonya&#8217;da Patent Ofisi \u0130nceleme Kriterleri\">Japonya&#8217;da Patent Ofisi \u0130nceleme Kriterleri<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Japonya%E2%80%99da_Benzerlik_Kabul_Edilen_Ticari_Marka_Davalari\" title=\"Japonya&#8217;da Benzerlik Kabul Edilen Ticari Marka Davalar\u0131\">Japonya&#8217;da Benzerlik Kabul Edilen Ticari Marka Davalar\u0131<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Ornek_1_Urun_Isimlerinin_Benzer_Oldugu_Kabul_Edilen_Dava\" title=\"\u00d6rnek 1: \u00dcr\u00fcn \u0130simlerinin Benzer Oldu\u011fu Kabul Edilen Dava\">\u00d6rnek 1: \u00dcr\u00fcn \u0130simlerinin Benzer Oldu\u011fu Kabul Edilen Dava<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Ornek_2_Marka_Isimlerinin_Benzer_Oldugu_Kabul_Edilen_Dava\" title=\"\u00d6rnek 2: Marka \u0130simlerinin Benzer Oldu\u011fu Kabul Edilen Dava\">\u00d6rnek 2: Marka \u0130simlerinin Benzer Oldu\u011fu Kabul Edilen Dava<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Ornek_3_Urun_Logolarinin_Sekillerinin_Benzer_Oldugu_Kabul_Edilen_Dava\" title=\"\u00d6rnek 3: \u00dcr\u00fcn Logolar\u0131n\u0131n \u015eekillerinin Benzer Oldu\u011fu Kabul Edilen Dava\">\u00d6rnek 3: \u00dcr\u00fcn Logolar\u0131n\u0131n \u015eekillerinin Benzer Oldu\u011fu Kabul Edilen Dava<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Ornek_4_Harflerin_Yer_Degistirmesine_Ragmen_Kavramsal_Olarak_Benzer_Oldugu_Kabul_Edilen_Dava\" title=\"\u00d6rnek 4: Harflerin Yer De\u011fi\u015ftirmesine Ra\u011fmen Kavramsal Olarak Benzer Oldu\u011fu Kabul Edilen Dava\">\u00d6rnek 4: Harflerin Yer De\u011fi\u015ftirmesine Ra\u011fmen Kavramsal Olarak Benzer Oldu\u011fu Kabul Edilen Dava<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Japonya%E2%80%99da_Ticari_Markalarin_Benzer_Olarak_Degerlendirildigi_Durumlarin_Ornekleri\" title=\"Japonya&#8217;da Ticari Markalar\u0131n Benzer Olarak De\u011ferlendirildi\u011fi Durumlar\u0131n \u00d6rnekleri\">Japonya&#8217;da Ticari Markalar\u0131n Benzer Olarak De\u011ferlendirildi\u011fi Durumlar\u0131n \u00d6rnekleri<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Kisaltmalarin_Kullanildigi_Durumlar\" title=\"K\u0131saltmalar\u0131n Kullan\u0131ld\u0131\u011f\u0131 Durumlar\">K\u0131saltmalar\u0131n Kullan\u0131ld\u0131\u011f\u0131 Durumlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Katakana_ve_Alfabenin_Farkli_Kullanildigi_Durumlar\" title=\"Katakana ve Alfabenin Farkl\u0131 Kullan\u0131ld\u0131\u011f\u0131 Durumlar\">Katakana ve Alfabenin Farkl\u0131 Kullan\u0131ld\u0131\u011f\u0131 Durumlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Metin_ve_Logo_Farkliliklari\" title=\"Metin ve Logo Farkl\u0131l\u0131klar\u0131\">Metin ve Logo Farkl\u0131l\u0131klar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Sadece_Bir_Harf_Farkli_Oldugu_Durumlar\" title=\"Sadece Bir Harf Farkl\u0131 Oldu\u011fu Durumlar\">Sadece Bir Harf Farkl\u0131 Oldu\u011fu Durumlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Anlamsiz_Kelimeler_Iceren_Durumlar\" title=\"Anlams\u0131z Kelimeler \u0130\u00e7eren Durumlar\">Anlams\u0131z Kelimeler \u0130\u00e7eren Durumlar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Japonya%E2%80%99da_Sirketlerin_Anlasmazliklari_Onlemek_Icin_Almasi_Gereken_Onlemler\" title=\"Japonya&#8217;da \u015eirketlerin Anla\u015fmazl\u0131klar\u0131 \u00d6nlemek \u0130\u00e7in Almas\u0131 Gereken \u00d6nlemler\">Japonya&#8217;da \u015eirketlerin Anla\u015fmazl\u0131klar\u0131 \u00d6nlemek \u0130\u00e7in Almas\u0131 Gereken \u00d6nlemler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Ozet_Marka_Hakki_Ihlallerinde_Avukata_Danisin\" title=\"\u00d6zet: Marka Hakk\u0131 \u0130hlallerinde Avukata Dan\u0131\u015f\u0131n\">\u00d6zet: Marka Hakk\u0131 \u0130hlallerinde Avukata Dan\u0131\u015f\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/monolith.law\/tr\/internet\/trademark-infringement\/#Monolit_Hukuk_Burosu_Tarafindan_Sunulan_Cozumler\" title=\"Monolit Hukuk B\u00fcrosu Taraf\u0131ndan Sunulan \u00c7\u00f6z\u00fcmler\">Monolit Hukuk B\u00fcrosu Taraf\u0131ndan Sunulan \u00c7\u00f6z\u00fcmler<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ticari_Marka_Haklari_Nedir\"><\/span>Ticari Marka Haklar\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ticari marka haklar\u0131, \u00fcr\u00fcn veya hizmetleri di\u011fer \u015firketlerden ay\u0131rt etmek i\u00e7in kullan\u0131lan &#8220;tan\u0131mlay\u0131c\u0131 i\u015faretleri&#8221; koruma alt\u0131na alan haklard\u0131r. Bu tan\u0131mlay\u0131c\u0131 i\u015faretler aras\u0131nda harfler, \u015fekiller, semboller, renkler, sesler ve hatta \u00fc\u00e7 boyutlu \u015fekiller bulunur. Ticari marka haklar\u0131na sahip olmak, ba\u015fkalar\u0131n\u0131n ayn\u0131 veya benzer ticari markalar\u0131 izinsiz kullanmas\u0131n\u0131 yasal olarak engelleme g\u00fcc\u00fc verir.<\/p>\n\n\n\n<p>Ticari marka haklar\u0131n\u0131n a\u015fa\u011f\u0131daki \u00f6zellikleri vard\u0131r:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tekelci_ve_Dislayici_Olma\"><\/span>Tekelci ve D\u0131\u015flay\u0131c\u0131 Olma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ticari marka sahipleri, tescil edilen ticari markay\u0131 tekelci bir \u015fekilde kullanma hakk\u0131na sahiptirler. Ayn\u0131 zamanda, ba\u015fkalar\u0131n\u0131n izinsiz kullan\u0131m\u0131n\u0131 d\u0131\u015flama hakk\u0131na da sahiptirler, b\u00f6ylece rakip \u015firketlerin benzer ticari markalar\u0131 kullanarak piyasada kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 yaratmalar\u0131n\u0131 \u00f6nleyebilirler.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Degerinin_Korunmasina_Katkida_Bulunur\"><\/span>Marka De\u011ferinin Korunmas\u0131na Katk\u0131da Bulunur<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ticari markalar, \u015firketlerin veya \u00fcr\u00fcnlerin marka imaj\u0131n\u0131 simgeleyen unsurlard\u0131r. Ticari marka haklar\u0131na sahip olmak, bu marka de\u011ferinin taklit veya haks\u0131z kullan\u0131m yoluyla zarar g\u00f6rmesini azalt\u0131r.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, \u00fcnl\u00fc bir markan\u0131n logosu veya i\u015fareti ticari marka olarak korundu\u011funda, t\u00fcketiciler orijinal \u00fcr\u00fcnlerle sahte \u00fcr\u00fcnleri ay\u0131rt etmekte daha kolayl\u0131k sa\u011flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ticari_Marka_Haklarinin_Onemi\"><\/span>Ticari Marka Haklar\u0131n\u0131n \u00d6nemi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ticari marka haklar\u0131, sadece \u015firketlerin \u00e7\u0131karlar\u0131n\u0131 korumakla kalmaz, ayn\u0131 zamanda t\u00fcketicilerin do\u011fru bilgilere dayanarak sat\u0131n alma kararlar\u0131 almas\u0131na yard\u0131mc\u0131 olur. T\u00fcketicilerin ticari markay\u0131 g\u00f6rerek \u00fcr\u00fcn kalitesi ve kayna\u011f\u0131 hakk\u0131nda g\u00fcvenle karar verebilmesi, bu haklar\u0131n varl\u0131\u011f\u0131 sayesindedir.<\/p>\n\n\n\n<p>Ayr\u0131ca, ticari marka haklar\u0131 yaln\u0131zca ulusal d\u00fczeyde de\u011fil, uluslararas\u0131 d\u00fczeyde de elde edilebilir ve k\u00fcresel pazarda i\u015f geli\u015ftirme korunur. Son y\u0131llarda, s\u0131n\u0131r \u00f6tesi ticari marka ihlalleri giderek daha fazla sorun haline gelirken, uygun ticari marka korumas\u0131 giderek daha fazla talep edilmektedir.<\/p>\n\n\n\n<p>Ticari marka haklar\u0131, ancak Patent Ofisi&#8217;ne yap\u0131lan tescil ile resmiyet kazan\u0131r. Yurtd\u0131\u015f\u0131nda ticari marka haklar\u0131n\u0131 iddia etmek istiyorsan\u0131z, ihlal iddias\u0131nda bulunaca\u011f\u0131n\u0131z \u00fclkede de ticari marka tescili yapman\u0131z gerekmektedir. Tescil edilmemi\u015f ticari markalar yasal koruma alamaz, bu nedenle marka stratejisi olan \u015firketler i\u00e7in ticari marka tescili zorunludur.<\/p>\n\n\n\n<p>\u0130lgili makale: <a href=\"https:\/\/monolith.law\/corporate\/intellectual-property-infringement-risk\" target=\"_blank\" rel=\"noreferrer noopener\">Fikri M\u00fclkiyet Haklar\u0131n\u0131n \u0130hlali Riskleri ve Al\u0131nacak \u00d6nlemler[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Turkiye%E2%80%99de_Japon_Marka_Benzerligi_Nedir\"><\/span>T\u00fcrkiye&#8217;de Japon Marka Benzerli\u011fi Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2025\/01\/afea7982e3a2c5dfa5f4448bb3b7eafc.jpg\" alt=\"T\u00fcrkiye'de Japon Marka Benzerli\u011fi Nedir?\" class=\"wp-image-126471\" \/><\/figure>\n\n\n\n<p>Marka benzerli\u011fi, markalar\u0131n birbirine &#8220;benzeyip benzemedi\u011fi&#8221; ile ilgili bir konudur.<\/p>\n\n\n\n<p>Japon Yarg\u0131tay&#8217;\u0131n marka benzerli\u011fi konusunda karar verdi\u011fi davalardan biri de Iceberg Markas\u0131 davas\u0131d\u0131r (Yarg\u0131tay Showa 39 (1964) y\u0131l\u0131, No. 110, Showa 43 (1968) y\u0131l\u0131 27 \u015eubat, Minshu Vol. 22, No. 2, sayfa 399).<\/p>\n\n\n\n<p>Marka benzerli\u011fi hakk\u0131nda \u015fu \u015fekilde h\u00fck\u00fcm verilmi\u015ftir:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Marka benzerli\u011finin de\u011ferlendirilmesi, markan\u0131n d\u0131\u015f g\u00f6r\u00fcn\u00fc\u015f\u00fc, kavram\u0131, \u00e7a\u011fr\u0131\u015f\u0131m\u0131 gibi unsurlar\u0131n t\u00fcccarlar \u00fczerindeki izlenimi, hat\u0131rlatmas\u0131 ve \u00e7a\u011fr\u0131\u015ft\u0131rd\u0131klar\u0131 gibi fakt\u00f6rlerin b\u00fct\u00fcn\u00fcne bak\u0131larak yap\u0131lmal\u0131d\u0131r ve bu de\u011ferlendirme, \u00fcr\u00fcn\u00fcn ticaret ger\u00e7ekleri \u00fczerine kurulu olmal\u0131d\u0131r.<\/p>\n<\/blockquote>\n\n\n\n<p>Yani, marka benzerli\u011fi, tek bir fakt\u00f6r \u00fczerinden de\u011fil, somut ticaret ortam\u0131 ve t\u00fcketicilerin bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak b\u00fct\u00fcnsel bir de\u011ferlendirme yap\u0131lmas\u0131 gereken bir konu olarak kabul edilmektedir.<\/p>\n\n\n\n<p>\u015eimdi, somut de\u011ferlendirme unsurlar\u0131n\u0131 a\u00e7\u0131klamaya ge\u00e7elim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Japon_Marka_Hukuku_Altinda_Ticari_Markalarin_Benzerliginin_Temel_Degerlendirme_Unsurlari\"><\/span>Japon Marka Hukuku Alt\u0131nda Ticari Markalar\u0131n Benzerli\u011finin Temel De\u011ferlendirme Unsurlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bir ticari markan\u0131n benzerli\u011fi, &#8220;s\u00f6z konusu markan\u0131n \u00fcr\u00fcn veya hizmetlerin kayna\u011f\u0131 ile ilgili yan\u0131lg\u0131 veya kar\u0131\u015f\u0131kl\u0131k yaratma ihtimalinin olup olmad\u0131\u011f\u0131&#8221; temel al\u0131narak de\u011ferlendirilir. Bu de\u011ferlendirmede esas al\u0131nan \u00fc\u00e7 temel unsur \u015funlard\u0131r:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gorunum_Benzerligi\"><\/span>G\u00f6r\u00fcn\u00fcm Benzerli\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>G\u00f6r\u00fcn\u00fcm benzerli\u011fi, bir ticari markan\u0131n olu\u015fturan g\u00f6r\u00fcn\u00fcm \u015feklinin birbirine benzer olmas\u0131, yani g\u00f6rsel olarak kar\u0131\u015ft\u0131r\u0131labilir olmas\u0131n\u0131 ifade eder. G\u00f6r\u00fcn\u00fcm a\u00e7\u0131s\u0131ndan benzerlik, temelde ticari markan\u0131n t\u00fcm \u015fekline g\u00f6re de\u011ferlendirilir.<\/p>\n\n\n\n<p>Ancak, ticari markay\u0131 olu\u015fturan \u00f6nemli ve esasl\u0131 b\u00f6l\u00fcmlerin \u015feklinin \u00e7\u0131kar\u0131lmas\u0131yla, g\u00f6r\u00fcn\u00fcm a\u00e7\u0131s\u0131ndan benzerlik de\u011ferlendirilebilir.<\/p>\n\n\n\n<p>G\u00f6r\u00fcn\u00fcm a\u00e7\u0131s\u0131ndan benzer olarak de\u011ferlendirilen ticari markalar\u0131n \u00e7o\u011fu, \u015fekillerle olu\u015fturulmu\u015f markalard\u0131r; ancak nadiren, metin markalar\u0131nda da g\u00f6r\u00fcn\u00fcm a\u00e7\u0131s\u0131ndan benzerlik s\u00f6z konusu olabilir.<\/p>\n\n\n\n<p>\u00d6zellikle, ticari markalar\u0131n g\u00f6r\u00fcn\u00fc\u015flerinin ne kadar benzedi\u011fi incelenir. Logo tasar\u0131m\u0131, harflerin \u015fekli, renk kombinasyonlar\u0131 gibi unsurlar kar\u015f\u0131la\u015ft\u0131r\u0131l\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benzer_Seslenis_Okunus_Benzerligi\"><\/span>Benzer Sesleni\u015f (Okunu\u015f Benzerli\u011fi)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Benzer sesleni\u015f, bir ticari markay\u0131 olu\u015fturan harfler, \u015fekiller veya semboller gibi unsurlar\u0131n \u00e7a\u011fr\u0131\u015ft\u0131rd\u0131\u011f\u0131 sesleni\u015fin, yani i\u015fitsel olarak kar\u0131\u015f\u0131kl\u0131\u011fa yol a\u00e7abilecek benzerliklerin varl\u0131\u011f\u0131n\u0131 ifade eder. Sesleni\u015fteki benzerlik veya farkl\u0131l\u0131k, ticari markan\u0131n b\u00fct\u00fcn\u00fcn\u00fcn okunu\u015funa g\u00f6re de\u011ferlendirilir, ancak bazen markan\u0131n \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fcn okunu\u015funa g\u00f6re de karar verilebilir.<\/p>\n\n\n\n<p>\u00c7o\u011fu durumda, harf markalar\u0131nda sesleni\u015f benzerli\u011fi tespit edilirken, \u015fekil markalar\u0131nda da \u015fekillerin okunu\u015funun benzer oldu\u011funa karar verilebilir.<\/p>\n\n\n\n<p>Bir ticari markan\u0131n telaffuz edildi\u011finde ne kadar benzedi\u011fi, burada anahtar noktad\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kavramsal_Benzerlik\"><\/span>Kavramsal Benzerlik<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kavramsal benzerlik, bir ticari markay\u0131 olu\u015fturan harfler, \u015fekiller veya semboller gibi unsurlar\u0131n anlam veya i\u00e7eri\u011finin kar\u0131\u015ft\u0131r\u0131labilir olmas\u0131n\u0131 ifade eder. Genel olarak, anlam ve i\u00e7erik ayn\u0131 oldu\u011funda kavramsal olarak benzer kabul edilir.<\/p>\n\n\n\n<p>Burada \u00f6nemli olan nokta, ticari markan\u0131n \u00e7a\u011fr\u0131\u015ft\u0131rd\u0131\u011f\u0131 anlam ve imaj\u0131n ne kadar ortak oldu\u011fudur. \u00d6rne\u011fin, &#8220;\u9752\u3044\u7a7a&#8221; (mavi g\u00f6ky\u00fcz\u00fc) ve &#8220;Blue Sky&#8221; gibi farkl\u0131 dillerde bile ayn\u0131 kavram\u0131 ifade eden durumlarda, kavramlar\u0131n benzer oldu\u011fu kabul edilebilir.<\/p>\n\n\n\n<p>\u0130lgili makale: <a href=\"https:\/\/monolith.law\/corporate\/trademark-design-amendment-r6\" target=\"_blank\" rel=\"noreferrer noopener\">\u3010Reiwa 6 (2024) Nisan Y\u00fcr\u00fcrl\u00fc\u011f\u00fc\u3011Japonya&#8217;da Ticari Marka ve Tasar\u0131m Kanunu De\u011fi\u015fikliklerinin \u00d6ne \u00c7\u0131kan Noktalar\u0131 Nelerdir? Bilinmesi Gereken De\u011fi\u015fiklikleri A\u00e7\u0131kl\u0131yoruz[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benzerlik_Degerlendirmesinde_Dikkate_Alinan_Ozel_Noktalar\"><\/span>Benzerlik De\u011ferlendirmesinde Dikkate Al\u0131nan \u00d6zel Noktalar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Benzerlik de\u011ferlendirmesi, talep edenleri, yani \u00fcr\u00fcn al\u0131c\u0131lar\u0131n\u0131 veya hizmet kullan\u0131c\u0131lar\u0131n\u0131 temel alarak &#8216;benzer olup olmad\u0131\u011f\u0131n\u0131&#8217; belirlemek i\u00e7in yap\u0131l\u0131r. Bu nedenle, a\u015fa\u011f\u0131daki gibi hususlar, yukar\u0131da belirtilen \u00fc\u00e7 unsura ek olarak g\u00f6z \u00f6n\u00fcnde bulundurulur.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Urun_Kategorisi\"><\/span>\u00dcr\u00fcn Kategorisi<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Bir ticari markan\u0131n kullan\u0131ld\u0131\u011f\u0131 \u00fcr\u00fcn veya hizmetler ayn\u0131 veya benzer oldu\u011funda, benzerlik daha kolay kabul edilir. \u00d6rne\u011fin, ayn\u0131 g\u0131da kategorisi i\u00e7inde benzer ticari markalar\u0131n kullan\u0131lmas\u0131, t\u00fcketicilerin kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 ya\u015fama olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131rd\u0131\u011f\u0131 i\u00e7in, ihlal s\u0131kl\u0131kla kabul edilir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ticaretin_Gercek_Durumu\"><\/span>Ticaretin Ger\u00e7ek Durumu<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Ticari markan\u0131n kullan\u0131ld\u0131\u011f\u0131 durumlar ve ticaretin ger\u00e7ek durumu g\u00f6z \u00f6n\u00fcnde bulundurulur. T\u00fcketicilerin bir \u00fcr\u00fcn\u00fc sat\u0131n al\u0131rken \u00f6zellikle \u00fcr\u00fcn ad\u0131na veya markas\u0131na dikkat edip etmedikleri gibi, ticaret \u015fekline ba\u011fl\u0131 olarak benzerlik de\u011ferlendirme kriterlerinin s\u0131k\u0131l\u0131\u011f\u0131 de\u011fi\u015febilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Japonya%E2%80%99da_Patent_Ofisi_Inceleme_Kriterleri\"><\/span>Japonya&#8217;da Patent Ofisi \u0130nceleme Kriterleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2025\/01\/dd4bf8bb8428c4148e8771fac2a69f18.jpg\" alt=\"Japonya'da Patent Ofisi \u0130nceleme Kriterleri\" class=\"wp-image-126472\" \/><\/figure>\n\n\n\n<p>Japonya Patent Ofisi, ticari marka haklar\u0131n\u0131n benzerli\u011fi konusunda, Ticari Marka Kanunu&#8217;nun 4. Maddesi 1. F\u0131kras\u0131 11. Numaras\u0131na dayanarak a\u015fa\u011f\u0131daki gibi kriterler belirlemi\u015ftir.<\/p>\n\n\n\n<ul>\n<li>G\u00f6r\u00fcn\u00fc\u015f, \u00e7a\u011fr\u0131\u015f\u0131m veya kavramlardan herhangi birinin benzer olmas\u0131 durumunda, benzer ticari marka olarak de\u011ferlendirilebilece\u011fi bir ihtimaldir.<\/li>\n\n\n\n<li>Yine de, \u00fc\u00e7 unsurdan herhangi biri belirgin \u015fekilde farkl\u0131ysa veya ticaretin ger\u00e7ek durumuna dayanarak yan\u0131lg\u0131ya yol a\u00e7acak bir kar\u0131\u015f\u0131kl\u0131k olas\u0131l\u0131\u011f\u0131 olmad\u0131\u011f\u0131na karar verilirse, benzer olmayan olarak de\u011ferlendirilebilir.<\/li>\n<\/ul>\n\n\n\n<p>Ayr\u0131ca, Japonya Patent Ofisi, Ticari Marka Kanunu&#8217;nun 4. Maddesi 1. F\u0131kras\u0131 10. Numaras\u0131na dayanarak, tescil edilmemi\u015f ticari markalarla olan benzerli\u011fi de g\u00f6z \u00f6n\u00fcnde bulundurmaktad\u0131r.<\/p>\n\n\n\n<p>&#8220;T\u00fcketiciler aras\u0131nda yayg\u0131n olarak tan\u0131nan ba\u015fka bir ki\u015finin tescil edilmemi\u015f ticari markas\u0131yla benzerlik g\u00f6sterirse, g\u00f6r\u00fcn\u00fc\u015f ve adland\u0131rma farkl\u0131 olsa bile, kavramsal bir ba\u011flant\u0131 varsa benzer olarak de\u011ferlendirilir.&#8221;<\/p>\n\n\n\n<p>\u0130nceleme uygulamalar\u0131nda, adland\u0131rma a\u00e7\u0131s\u0131ndan benzerlik varsa, genellikle benzer ticari marka olarak de\u011ferlendirilir; ancak, g\u00f6r\u00fcn\u00fc\u015f ve kavramda belirgin farkl\u0131l\u0131klar varsa, benzer olmayan olarak de\u011ferlendirilebilir.<\/p>\n\n\n\n<p>Referans: <a href=\"https:\/\/www.jpo.go.jp\/system\/laws\/rule\/guideline\/trademark\/kijun\/document\/index\/24_4-1-15.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Japonya Patent Ofisi &#8220;Ticari Marka \u0130nceleme Kriterleri&#8221;[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Japonya%E2%80%99da_Benzerlik_Kabul_Edilen_Ticari_Marka_Davalari\"><\/span>Japonya&#8217;da Benzerlik Kabul Edilen Ticari Marka Davalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u015eimdiye kadar, benzerli\u011fin de\u011ferlendirilmesi i\u00e7in gerekli unsurlar\u0131 a\u00e7\u0131klad\u0131k. Peki, ger\u00e7ekte hangi durumlarda benzerlik kabul edilmektedir? Bu b\u00f6l\u00fcmde, benzerliklerin kabul edildi\u011fi baz\u0131 dava \u00f6rneklerini sunaca\u011f\u0131z.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ornek_1_Urun_Isimlerinin_Benzer_Oldugu_Kabul_Edilen_Dava\"><\/span>\u00d6rnek 1: \u00dcr\u00fcn \u0130simlerinin Benzer Oldu\u011fu Kabul Edilen Dava<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Koushu Drink Olay\u0131 (\u77e5\u7684\u8ca1\u7523\u9ad8\u7b49\u88c1\u5224\u6240\u5e73\u621021\u5e74(2009) 4\u670814\u65e5\u5224\u6c7a\uff08\u5e73\u621020\u5e74(2008)\uff08\u884c\u30b1\uff09\u7b2c10150\u53f7\uff09)\u2019nda, davac\u0131n\u0131n ticari markas\u0131 &#8216;\u7687\u5bff&#8217; ile daval\u0131n\u0131n kulland\u0131\u011f\u0131 &#8216;\u9ec4\u5bff&#8217; ticari markas\u0131n\u0131n \u00e7a\u011fr\u0131\u015f\u0131m ve kavram a\u00e7\u0131s\u0131ndan benzer olup olmad\u0131\u011f\u0131 tart\u0131\u015fma konusu olmu\u015ftur. Her iki marka da farkl\u0131 kanji karakterleri kullanmas\u0131na ra\u011fmen, okunu\u015flar\u0131 olduk\u00e7a benzerdi ve her ikisi de sa\u011fl\u0131k i\u00e7ece\u011fi olarak sat\u0131lmaktayd\u0131.<\/p>\n\n\n\n<p>Fikri M\u00fclkiyet Y\u00fcksek Mahkemesi, t\u00fcketicilerin sat\u0131n alma s\u0131ras\u0131nda ticari markalar\u0131n okunu\u015funu veya anlam\u0131n\u0131 kar\u0131\u015ft\u0131rma olas\u0131l\u0131\u011f\u0131n\u0131n y\u00fcksek oldu\u011funa karar verdi. \u00d6zellikle, &#8216;\u7687\u5bff&#8217; ve &#8216;\u9ec4\u5bff&#8217; her ikisi de &#8216;kouju&#8217; olarak okunur ve her iki marka da &#8216;sa\u011fl\u0131k&#8217; ve &#8216;uzun \u00f6m\u00fcr&#8217; kavramlar\u0131n\u0131 \u00e7a\u011fr\u0131\u015ft\u0131rd\u0131\u011f\u0131 i\u00e7in, \u00e7a\u011fr\u0131\u015f\u0131m ve kavram benzerli\u011fi kabul edilmi\u015ftir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ornek_2_Marka_Isimlerinin_Benzer_Oldugu_Kabul_Edilen_Dava\"><\/span>\u00d6rnek 2: Marka \u0130simlerinin Benzer Oldu\u011fu Kabul Edilen Dava<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2025\/01\/10aedc726b18520b06f94d4f136ec965.jpg\" alt=\"\u00d6rnek 2: Marka \u0130simlerinin Benzer Oldu\u011fu Kabul Edilen Dava\" class=\"wp-image-126473\" \/><\/figure>\n\n\n\n<p>Laurel Olay\u0131 (\u6771\u4eac\u9ad8\u7b49\u88c1\u5224\u6240\u662d\u548c49\u5e74(1974) 9\u67084\u65e5\u5224\u6c7a\uff08\u662d\u548c48\u5e74(1973)\uff08\u884c\u30b1\uff09\u7b2c51\u53f7\uff09)\u2019nda, davac\u0131n\u0131n kulland\u0131\u011f\u0131 &#8216;Laurel\uff08\u30ed\u30fc\u30ec\u30eb\uff09&#8217; ticari markas\u0131 ile daval\u0131n\u0131n kulland\u0131\u011f\u0131 &#8216;Lorrel\uff08\u30ed\u30ec\u30eb\uff09&#8217; aras\u0131nda t\u00fcketicilerin kar\u0131\u015f\u0131kl\u0131k ya\u015fay\u0131p ya\u015famayaca\u011f\u0131 sorun olmu\u015ftur. Bu davada, \u00f6zellikle kavram benzerli\u011fi tart\u0131\u015fma konusu olmu\u015ftur.<\/p>\n\n\n\n<p>Tokyo Y\u00fcksek Mahkemesi, kavram benzerli\u011fi a\u00e7\u0131s\u0131ndan, &#8216;Laurel&#8217; ve &#8216;Lorrel&#8217; isimlerinin her ikisinin de &#8216;defne a\u011fac\u0131&#8217; \u00e7a\u011fr\u0131\u015f\u0131m\u0131 yapt\u0131\u011f\u0131n\u0131 belirtmi\u015ftir. Ayr\u0131ca, g\u00f6r\u00fcn\u00fcm ve \u00e7a\u011fr\u0131\u015f\u0131m a\u00e7\u0131s\u0131ndan da benzerlikler oldu\u011funa karar verilmi\u015f ve sonu\u00e7 olarak ticari marka benzerli\u011fi kabul edilmi\u015ftir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ornek_3_Urun_Logolarinin_Sekillerinin_Benzer_Oldugu_Kabul_Edilen_Dava\"><\/span>\u00d6rnek 3: \u00dcr\u00fcn Logolar\u0131n\u0131n \u015eekillerinin Benzer Oldu\u011fu Kabul Edilen Dava<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Surfacer Otomobil Parlat\u0131c\u0131 \u015eekil Olay\u0131 (\u6771\u4eac\u9ad8\u7b49\u88c1\u5224\u6240\u5e73\u621012\u5e74(2000) 3\u67087\u65e5\u6c7a\uff08\u5e73\u621010\u5e74(1998)\uff08\u884c\u30b1\uff09\u7b2c210\u53f7\uff09)\u2019nda, davac\u0131n\u0131n tescil etti\u011fi otomobil parlat\u0131c\u0131s\u0131n\u0131n paketinde kullan\u0131lan \u015fekil ticari markas\u0131 ile daval\u0131n\u0131n kulland\u0131\u011f\u0131 g\u00f6rsel olarak benzer ticari markan\u0131n benzer olup olmad\u0131\u011f\u0131 tart\u0131\u015f\u0131lm\u0131\u015ft\u0131r. Bu davada, t\u00fcketicilerin \u00fcr\u00fcn\u00fc g\u00f6rsel olarak se\u00e7me durumu \u00f6nemli bir karar fakt\u00f6r\u00fc olarak kabul edilmi\u015ftir.<\/p>\n\n\n\n<p>Mahkeme, ticari markalar\u0131n d\u0131\u015f g\u00f6r\u00fcn\u00fc\u015flerinin birbirine \u00e7ok benzedi\u011fini ve \u00f6zellikle g\u00f6rsel unsurlar\u0131n t\u00fcketicinin se\u00e7imine b\u00fcy\u00fck etkisi oldu\u011funu belirterek, \u00fcr\u00fcn\u00fcn kayna\u011f\u0131na ili\u015fkin yan\u0131lg\u0131 ve kar\u0131\u015f\u0131kl\u0131k olas\u0131l\u0131\u011f\u0131n\u0131n y\u00fcksek oldu\u011funa ve d\u0131\u015f g\u00f6r\u00fcn\u00fc\u015f benzerli\u011finin kabul edildi\u011fine karar vermi\u015ftir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ornek_4_Harflerin_Yer_Degistirmesine_Ragmen_Kavramsal_Olarak_Benzer_Oldugu_Kabul_Edilen_Dava\"><\/span>\u00d6rnek 4: Harflerin Yer De\u011fi\u015ftirmesine Ra\u011fmen Kavramsal Olarak Benzer Oldu\u011fu Kabul Edilen Dava<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Fugu no Ko Olay\u0131 (\u662d\u548c61\u5e74(1986) 6\u670812\u65e5\u7279\u8a31\u5e81\u5be9\u6c7a\u53d6\u6d88\u8a34\u8a1f\uff08\u662d\u548c60\u5e74(1985)\uff08\u884c\u30b1\uff09\u7b2c7\u53f7\uff09)\u2019nda, &#8216;\u3075\u3050\u306e\u5b50&#8217; ve &#8216;\u5b50\u3075\u3050&#8217; ticari markalar\u0131n\u0131n \u00e7a\u011fr\u0131\u015f\u0131m ve kavram a\u00e7\u0131s\u0131ndan benzer olup olmad\u0131\u011f\u0131 sorun olmu\u015ftur. Bu davada, b\u00f6lgesel \u00f6zel \u00fcr\u00fcn olarak alg\u0131lanma ve ticari markalara y\u00fcklenen imaj tart\u0131\u015fma konusu olmu\u015ftur.<\/p>\n\n\n\n<p>Mahkeme, d\u0131\u015f g\u00f6r\u00fcn\u00fc\u015f a\u00e7\u0131s\u0131ndan harf dizilimlerinin farkl\u0131 olmas\u0131na ra\u011fmen, her iki markan\u0131n da &#8216;fugu&#8217; (balon bal\u0131\u011f\u0131) ile ilgili \u00fcr\u00fcnleri \u00e7a\u011fr\u0131\u015ft\u0131rd\u0131\u011f\u0131 ve ayr\u0131ca \u00e7a\u011fr\u0131\u015f\u0131mlar\u0131n\u0131n da \u00e7ok benzer oldu\u011funa karar vermi\u015ftir. Bu nedenle, kavram ve \u00e7a\u011fr\u0131\u015f\u0131m benzerli\u011fi kabul edilmi\u015ftir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Japonya%E2%80%99da_Ticari_Markalarin_Benzer_Olarak_Degerlendirildigi_Durumlarin_Ornekleri\"><\/span>Japonya&#8217;da Ticari Markalar\u0131n Benzer Olarak De\u011ferlendirildi\u011fi Durumlar\u0131n \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bug\u00fcne kadar, Japon yarg\u0131 kararlar\u0131na dayanarak ticari markalar\u0131n benzer olarak de\u011ferlendirilmesi i\u00e7in gerekli kriterleri ve unsurlar\u0131 ele ald\u0131k. \u015eimdi ise, ticari markalar\u0131n benzer olarak de\u011ferlendirilme ihtimalinin y\u00fcksek oldu\u011fu durumlar\u0131 somut \u00f6rneklerle a\u00e7\u0131klayaca\u011f\u0131z.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kisaltmalarin_Kullanildigi_Durumlar\"><\/span>K\u0131saltmalar\u0131n Kullan\u0131ld\u0131\u011f\u0131 Durumlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>\u00d6rnek: &#8220;\u30e2\u30ce\u30ea\u30b9&#8221; (Monorisu) ve &#8220;M\u30ea\u30b9&#8221; (M Risu) gibi durumlar.<\/li>\n\n\n\n<li>De\u011ferlendirme: Sesleni\u015f veya kavramsal benzerlikler nedeniyle, kavramsal benzerli\u011fin kabul edilme olas\u0131l\u0131\u011f\u0131 y\u00fcksektir.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Katakana_ve_Alfabenin_Farkli_Kullanildigi_Durumlar\"><\/span>Katakana ve Alfabenin Farkl\u0131 Kullan\u0131ld\u0131\u011f\u0131 Durumlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>\u00d6rnek: Ticari marka olarak Katakana &#8220;\u30e2\u30ce\u30ea\u30b9&#8221; (Monorisu) al\u0131nm\u0131\u015fken, rakip taraf\u0131n &#8220;Monolith&#8221; \u015feklinde kullanmas\u0131.<\/li>\n\n\n\n<li>De\u011ferlendirme: Sesleni\u015f ve kavramsal benzerliklerin kabul edildi\u011fi durumlar yayg\u0131nd\u0131r.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metin_ve_Logo_Farkliliklari\"><\/span>Metin ve Logo Farkl\u0131l\u0131klar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>\u00d6rnek: Metin olarak &#8220;\u30e2\u30ce\u30ea\u30b9&#8221; (Monorisu) ticari markas\u0131n\u0131 alm\u0131\u015fken, rakip taraf\u0131n ayn\u0131 isimle tasarlanm\u0131\u015f bir logo kullanmas\u0131.<\/li>\n\n\n\n<li>De\u011ferlendirme: G\u00f6r\u00fcn\u00fc\u015f benzerli\u011finin tesis edilme ihtimali bulunmaktad\u0131r.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sadece_Bir_Harf_Farkli_Oldugu_Durumlar\"><\/span>Sadece Bir Harf Farkl\u0131 Oldu\u011fu Durumlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>\u00d6rnek: &#8220;\u30e2\u30ce\u30ea\u30b9&#8221; (Monorisu) ticari markas\u0131 al\u0131nm\u0131\u015fken, rakip taraf\u0131n &#8220;\u30db\u30ce\u30ea\u30b9&#8221; (Honorisu) veya &#8220;\u30e2\u30ce\u30ea\u30ba&#8221; (Monorizu) gibi isimleri kullanmas\u0131.<\/li>\n\n\n\n<li>De\u011ferlendirme: Okunu\u015f tamamen ayn\u0131 olmasa bile, sadece bir ses farkl\u0131 oldu\u011funda ve \u00f6zellikle &#8220;kelime sonundaki ses&#8221; veya &#8220;uzun okunu\u015fun i\u00e7indeki bir ses&#8221; gibi kolayca g\u00f6zden ka\u00e7abilecek sesler farkl\u0131 oldu\u011funda, sesleni\u015f benzerli\u011fi kabul edilebilir.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Anlamsiz_Kelimeler_Iceren_Durumlar\"><\/span>Anlams\u0131z Kelimeler \u0130\u00e7eren Durumlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>\u00d6rnek: &#8220;\u30e2\u30ce\u30ea\u30b9&#8221; (Monorisu) ticari markas\u0131 al\u0131nm\u0131\u015fken, rakip taraf\u0131n &#8220;\u30e2\u30ce\u30ea\u30b9A&#8221; veya &#8220;\u30e2\u30ce\u30ea\u30b9\u6cd5\u5f8b\u8a18\u4e8b&#8221; (Monorisu H\u014dritsu Kiji) gibi isimleri kullanmas\u0131.<\/li>\n\n\n\n<li>De\u011ferlendirme: Ticari markan\u0131n tamam\u0131 farkl\u0131 olsa bile, &#8220;farkl\u0131 olan k\u0131s\u0131m&#8221; ay\u0131rt edici bir g\u00fcce (\u00f6zelli\u011fe) sahip de\u011filse, bu k\u0131s\u0131m g\u00f6z ard\u0131 edilerek benzerlik de\u011ferlendirilir. Ay\u0131rt edici g\u00fcc\u00fcn varl\u0131\u011f\u0131, ticari markan\u0131n kullan\u0131ld\u0131\u011f\u0131 \u00fcr\u00fcn veya hizmetlerle (belirlenmi\u015f \u00fcr\u00fcnler veya hizmetler) ili\u015fkisi \u00e7er\u00e7evesinde de\u011ferlendirilir. Bu nedenle, yukar\u0131daki \u00f6rnekte &#8220;hukuk makalesi&#8221; veya &#8220;A&#8221; gibi k\u0131s\u0131mlar\u0131n ay\u0131rt edici bir g\u00fcc\u00fc olmad\u0131\u011f\u0131 i\u00e7in, esas\u0131nda &#8220;\u30e2\u30ce\u30ea\u30b9&#8221; (Monorisu) ve &#8220;\u30e2\u30ce\u30ea\u30b9&#8221; (Monorisu) ticari markalar\u0131n\u0131n kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131 s\u00f6z konusu olacak ve benzerlik kabul edilme olas\u0131l\u0131\u011f\u0131 y\u00fcksektir.<\/li>\n<\/ul>\n\n\n\n<p>Yukar\u0131dakiler sadece \u00f6rneklerdir, ancak genel alg\u0131 ile ticari marka haklar\u0131n\u0131n benzerlik de\u011ferlendirmesi farkl\u0131l\u0131k g\u00f6sterebilece\u011finden, &#8220;bu kadar farkl\u0131l\u0131k varsa benzerlik olmaz&#8221; diye d\u00fc\u015f\u00fcnmek ticari marka hakk\u0131 ihlaline yol a\u00e7abilece\u011finden dikkatli olmak gerekmektedir.<\/p>\n\n\n\n<p>\u0130lgili makale: <a href=\"https:\/\/monolith.law\/corporate\/penalty-for-trademark-infringement\" target=\"_blank\" rel=\"noreferrer noopener\">\u00d6rneklerle &#8216;Ticari Marka Hakk\u0131 \u0130hlali&#8217; ve Cezai Yapt\u0131r\u0131mlar (Hapis Cezas\u0131 ve Para Cezas\u0131) Hakk\u0131nda[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Japonya%E2%80%99da_Sirketlerin_Anlasmazliklari_Onlemek_Icin_Almasi_Gereken_Onlemler\"><\/span>Japonya&#8217;da \u015eirketlerin Anla\u015fmazl\u0131klar\u0131 \u00d6nlemek \u0130\u00e7in Almas\u0131 Gereken \u00d6nlemler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2025\/01\/a45227a42a9379676cfb88e416d9ba56.jpg\" alt=\"Anla\u015fmazl\u0131klar\u0131 \u00f6nlemek i\u00e7in \u015firketlerin almas\u0131 gereken \u00f6nlemler\" class=\"wp-image-126474\" \/><\/figure>\n\n\n\n<p>Marka ihlali \u015f\u00fcphesi ortaya \u00e7\u0131kt\u0131\u011f\u0131nda veya marka hakk\u0131nda hukuki endi\u015feler varsa, \u015firketlerin a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 h\u0131zla atmas\u0131 beklenir:<\/p>\n\n\n\n<ol>\n<li>Uzman Dan\u0131\u015fmanl\u0131k: Fikri m\u00fclkiyet konusunda uzman bir Japon avukata dan\u0131\u015f\u0131n.<\/li>\n\n\n\n<li>Kan\u0131t Toplama: \u0130hlal edildi\u011fi d\u00fc\u015f\u00fcn\u00fclen markan\u0131n kullan\u0131m ger\u00e7eklerini kaydedin.<\/li>\n\n\n\n<li>\u00d6nceden Kay\u0131t ve \u0130zleme: Marka kayd\u0131n\u0131 erken yaparak ve piyasay\u0131 s\u00fcrekli izleyerek sorunlar\u0131 erken tespit etmeyi hedefleyin.<\/li>\n<\/ol>\n\n\n\n<p>Ayr\u0131ca, rakip \u015firketlerle benzerlik \u015f\u00fcphesi varsa, erken bir a\u015famada m\u00fczakerelere ba\u015flamak ve dava s\u00fcrecinin uzamas\u0131n\u0131 \u00f6nlemek i\u00e7in \u00e7aba g\u00f6stermek de \u00f6nemlidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet_Marka_Hakki_Ihlallerinde_Avukata_Danisin\"><\/span>\u00d6zet: Marka Hakk\u0131 \u0130hlallerinde Avukata Dan\u0131\u015f\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marka benzerli\u011finin de\u011ferlendirme kriterleri, g\u00f6r\u00fcn\u00fc\u015f, adland\u0131rma ve kavram\u0131n \u00fc\u00e7 ana unsuruna dayan\u0131r ve \u00fcr\u00fcnlerin piyasadaki ger\u00e7ek durumu ile t\u00fcketicilerin alg\u0131s\u0131na ba\u011fl\u0131d\u0131r. \u015eirketler, mahkeme kararlar\u0131n\u0131 ve Japon Patent Ofisi&#8217;nin standartlar\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak uygun \u00f6nlemleri almal\u0131d\u0131r. Bu makaleyi referans alarak, marka tescili ve marka hakk\u0131 ihlali risklerine kar\u015f\u0131 stratejiler geli\u015ftirin.<\/p>\n\n\n\n<p>Marka hakk\u0131, \u015firketler i\u00e7in g\u00fc\u00e7l\u00fc bir ara\u00e7 olabilirken, ihlal edildi\u011finde b\u00fcy\u00fck bir risk olu\u015fturabilir. E\u011fer kendi \u015firketinizin ihlal etti\u011fi veya ba\u015fka bir \u015firket taraf\u0131ndan ihlal edildi\u011fi ihtimali varsa, m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede deneyimli bir avukata dan\u0131\u015f\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monolit_Hukuk_Burosu_Tarafindan_Sunulan_Cozumler\"><\/span>Monolit Hukuk B\u00fcrosu Taraf\u0131ndan Sunulan \u00c7\u00f6z\u00fcmler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monolit Hukuk B\u00fcrosu, \u00f6zellikle internet ve hukuk alanlar\u0131nda y\u00fcksek uzmanl\u0131\u011fa sahip bir hukuk firmas\u0131d\u0131r. Son y\u0131llarda, tasar\u0131m haklar\u0131 ve marka haklar\u0131 gibi fikri m\u00fclkiyet haklar\u0131 giderek daha fazla ilgi g\u00f6rmektedir. Firmam\u0131z, fikri m\u00fclkiyetle ilgili \u00e7\u00f6z\u00fcmler sunmaktad\u0131r. A\u015fa\u011f\u0131daki makalede detaylar\u0131 bulabilirsiniz.<\/p>\n\n\n\n<p>Monolit Hukuk B\u00fcrosu&#8217;nun Uzmanl\u0131k Alanlar\u0131: <a href=\"https:\/\/monolith.law\/practices\/itlaw\" target=\"_blank\" rel=\"noreferrer noopener\">\u00c7e\u015fitli \u015eirketlerin IT ve Fikri M\u00fclkiyet Hukuku \u0130\u015flemleri[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E\u011fer kendi \u00fcr\u00fcnlerinizle benzer &#8220;logo&#8221; veya &#8220;isim&#8221; ta\u015f\u0131yan \u00fcr\u00fcnlerin sat\u0131\u015fta oldu\u011funu fark ederseniz, nas\u0131l bir yol izlemelisiniz? Ayr\u0131ca, yeni bir \u00fcr\u00fcn geli\u015ftirirken, benzer i [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":74210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,41],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/73973"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=73973"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/73973\/revisions"}],"predecessor-version":[{"id":74211,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/73973\/revisions\/74211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/74210"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=73973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=73973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=73973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}