{"id":58292,"date":"2023-09-22T15:56:22","date_gmt":"2023-09-22T06:56:22","guid":{"rendered":"https:\/\/monolith.law\/vi\/?p=58292"},"modified":"2025-11-23T18:58:36","modified_gmt":"2025-11-23T09:58:36","slug":"regulations-on-hyperbole","status":"publish","type":"post","link":"https:\/\/monolith.law\/vi\/general-corporate\/regulations-on-hyperbole","title":{"rendered":"Quy \u0111\u1ecbnh v\u1ec1 bi\u1ec3u hi\u1ec7n qu\u1ea3ng c\u00e1o m\u1ef9 ph\u1ea9m tr\u00ean LP v\u00e0 c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00e1c"},"content":{"rendered":"\n<p>Khi b\u00e1n m\u1ef9 ph\u1ea9m, \u0111\u1ec3 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng mua nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n, b\u1ea1n c\u1ea7n ph\u1ea3i gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 v\u1ec1 h\u00ecnh \u1ea3nh, th\u00e0nh ph\u1ea7n, c\u00f4ng d\u1ee5ng, v\u00e0 c\u00e1c th\u00f4ng tin kh\u00e1c v\u1ec1 s\u1ea3n ph\u1ea9m. Tr\u00ean trang \u0111\u00edch (Landing Page &#8211; LP) c\u1ee7a trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u1ea1n s\u1ebd mu\u1ed1n m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m th\u00f4ng qua Internet, t\u1edd r\u01a1i, v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c th\u01b0\u1eddng nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng chuy\u00ean m\u00f4n v\u00e0 kh\u00f4ng x\u00e1c \u0111\u1ecbnh. Do \u0111\u00f3, \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 m\u1ef9 ph\u1ea9m, m\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd tr\u1ef1c ti\u1ebfp \u00e1p d\u1ee5ng l\u00ean c\u01a1 th\u1ec3, b\u1ea1n kh\u00f4ng th\u1ec3 t\u1ef1 do vi\u1ebft g\u00ec b\u1ea1n mu\u1ed1n.<\/p>\n\n\n\n<p>Ch\u00ednh v\u00ec v\u1eady, qu\u1ea3ng c\u00e1o ph\u1ea3i tu\u00e2n theo c\u00e1c quy t\u1eafc c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean ph\u00e1p lu\u1eadt. Quy t\u1eafc n\u00e0y \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh trong &#8220;Lu\u1eadt v\u1ec1 \u0110\u1ea3m b\u1ea3o Ch\u1ea5t l\u01b0\u1ee3ng, Hi\u1ec7u qu\u1ea3 v\u00e0 An to\u00e0n c\u1ee7a D\u01b0\u1ee3c ph\u1ea9m, Thi\u1ebft b\u1ecb y t\u1ebf v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan (Lu\u1eadt s\u1ed1 145 n\u0103m 1960)&#8221; c\u1ee7a Nh\u1eadt B\u1ea3n, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf, ho\u1eb7c Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m c\u0169 tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/regulations-on-hyperbole\/#Quy_dinh_ve_quang_cao_theo_Luat_Duoc_pham_va_Thiet_bi_y_te_Nhat_Ban\" title=\"Quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o theo Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf Nh\u1eadt B\u1ea3n\">Quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o theo Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf Nh\u1eadt B\u1ea3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/regulations-on-hyperbole\/#Vi_tri_cua_san_pham_my_pham\" title=\"V\u1ecb tr\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m\">V\u1ecb tr\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/regulations-on-hyperbole\/#Quy_dinh_ve_bieu_hien_quang_cao_%E2%80%9CMy_pham%E2%80%9D\" title=\"Quy \u0111\u1ecbnh v\u1ec1 bi\u1ec3u hi\u1ec7n qu\u1ea3ng c\u00e1o &#8220;M\u1ef9 ph\u1ea9m&#8221;\">Quy \u0111\u1ecbnh v\u1ec1 bi\u1ec3u hi\u1ec7n qu\u1ea3ng c\u00e1o &#8220;M\u1ef9 ph\u1ea9m&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/regulations-on-hyperbole\/#Dinh_nghia_cua_%E2%80%9CQuang_cao%E2%80%9D_rat_rong\" title=\"\u0110\u1ecbnh ngh\u0129a c\u1ee7a &#8220;Qu\u1ea3ng c\u00e1o&#8221; r\u1ea5t r\u1ed9ng\">\u0110\u1ecbnh ngh\u0129a c\u1ee7a &#8220;Qu\u1ea3ng c\u00e1o&#8221; r\u1ea5t r\u1ed9ng<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/regulations-on-hyperbole\/#Doi_tuong_bi_quy_dinh_%E2%80%9CQuang_cao%E2%80%9D_la_ai\" title=\"\u0110\u1ed1i t\u01b0\u1ee3ng b\u1ecb quy \u0111\u1ecbnh &#8220;Qu\u1ea3ng c\u00e1o&#8221; l\u00e0 ai?\">\u0110\u1ed1i t\u01b0\u1ee3ng b\u1ecb quy \u0111\u1ecbnh &#8220;Qu\u1ea3ng c\u00e1o&#8221; l\u00e0 ai?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/regulations-on-hyperbole\/#Bieu_hien_nao_duoc_coi_la_%E2%80%9CPhong_dai%E2%80%9D\" title=\"Bi\u1ec3u hi\u1ec7n n\u00e0o \u0111\u01b0\u1ee3c coi l\u00e0 &#8220;Ph\u00f3ng \u0111\u1ea1i&#8221;?\">Bi\u1ec3u hi\u1ec7n n\u00e0o \u0111\u01b0\u1ee3c coi l\u00e0 &#8220;Ph\u00f3ng \u0111\u1ea1i&#8221;?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/regulations-on-hyperbole\/#Hanh_vi_nao_la_doi_tuong_cua_quy_dinh\" title=\"H\u00e0nh vi n\u00e0o l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a quy \u0111\u1ecbnh?\">H\u00e0nh vi n\u00e0o l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a quy \u0111\u1ecbnh?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/regulations-on-hyperbole\/#Cam_bao_dam_hieu_qua_chi_doi_voi_quang_cao_my_pham_cua_tho_lam_toc\" title=\"C\u1ea5m b\u1ea3o \u0111\u1ea3m hi\u1ec7u qu\u1ea3 ch\u1ec9 \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o m\u1ef9 ph\u1ea9m c\u1ee7a th\u1ee3 l\u00e0m t\u00f3c\">C\u1ea5m b\u1ea3o \u0111\u1ea3m hi\u1ec7u qu\u1ea3 ch\u1ec9 \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o m\u1ef9 ph\u1ea9m c\u1ee7a th\u1ee3 l\u00e0m t\u00f3c<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quy_dinh_ve_quang_cao_theo_Luat_Duoc_pham_va_Thiet_bi_y_te_Nhat_Ban\"><\/span>Quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o theo Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf Nh\u1eadt B\u1ea3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&#8220;Quy t\u1eafc nh\u1ea5t \u0111\u1ecbnh&#8221; \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh trong Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf Nh\u1eadt B\u1ea3n, v\u00ed d\u1ee5 nh\u01b0 sau:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>(Qu\u1ea3ng c\u00e1o ph\u00f3ng \u0111\u1ea1i)<br>\u0110i\u1ec1u 66 c\u1ee7a Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf Nh\u1eadt B\u1ea3n<\/p>\n\n\n\n<p>Kh\u00f4ng ai \u0111\u01b0\u1ee3c ph\u00e9p qu\u1ea3ng c\u00e1o, m\u00f4 t\u1ea3, ho\u1eb7c lan truy\u1ec1n th\u00f4ng tin gi\u1ea3 m\u1ea1o ho\u1eb7c ph\u00f3ng \u0111\u1ea1i v\u1ec1 t\u00ean, ph\u01b0\u01a1ng ph\u00e1p s\u1ea3n xu\u1ea5t, c\u00f4ng d\u1ee5ng, hi\u1ec7u qu\u1ea3 ho\u1eb7c t\u00ednh n\u0103ng c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m, s\u1ea3n ph\u1ea9m y t\u1ebf kh\u00f4ng thu\u1ed9c d\u01b0\u1ee3c ph\u1ea9m, m\u1ef9 ph\u1ea9m, thi\u1ebft b\u1ecb y t\u1ebf ho\u1eb7c s\u1ea3n ph\u1ea9m y t\u1ebf t\u00e1i t\u1ea1o, d\u00f9 l\u00e0 r\u00f5 r\u00e0ng hay ng\u1ee5 \u00fd.<br>2. Vi\u1ec7c qu\u1ea3ng c\u00e1o, m\u00f4 t\u1ea3, ho\u1eb7c lan truy\u1ec1n th\u00f4ng tin c\u00f3 th\u1ec3 g\u00e2y hi\u1ec3u l\u1ea7m r\u1eb1ng m\u1ed9t b\u00e1c s\u0129 ho\u1eb7c ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 b\u1ea3o \u0111\u1ea3m c\u00f4ng d\u1ee5ng, hi\u1ec7u qu\u1ea3 ho\u1eb7c t\u00ednh n\u0103ng c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m, s\u1ea3n ph\u1ea9m y t\u1ebf kh\u00f4ng thu\u1ed9c d\u01b0\u1ee3c ph\u1ea9m, m\u1ef9 ph\u1ea9m, thi\u1ebft b\u1ecb y t\u1ebf ho\u1eb7c s\u1ea3n ph\u1ea9m y t\u1ebf t\u00e1i t\u1ea1o, s\u1ebd \u0111\u01b0\u1ee3c coi l\u00e0 vi ph\u1ea1m \u0111i\u1ec1u tr\u00ean.<br>3. Kh\u00f4ng ai \u0111\u01b0\u1ee3c ph\u00e9p ng\u1ee5 \u00fd vi\u1ec7c ph\u00e1 thai ho\u1eb7c s\u1eed d\u1ee5ng t\u00e0i li\u1ec7u ho\u1eb7c h\u00ecnh \u1ea3nh khi\u00eau d\u00e2m li\u00ean quan \u0111\u1ebfn d\u01b0\u1ee3c ph\u1ea9m, s\u1ea3n ph\u1ea9m y t\u1ebf kh\u00f4ng thu\u1ed9c d\u01b0\u1ee3c ph\u1ea9m, m\u1ef9 ph\u1ea9m, thi\u1ebft b\u1ecb y t\u1ebf ho\u1eb7c s\u1ea3n ph\u1ea9m y t\u1ebf t\u00e1i t\u1ea1o. <\/p>\n<\/blockquote>\n\n\n\n<p>Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf Nh\u1eadt B\u1ea3n (c\u00f2n g\u1ecdi l\u00e0 Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m c\u0169) c\u1ea5m vi\u1ec7c qu\u1ea3ng c\u00e1o, m\u00f4 t\u1ea3, ho\u1eb7c lan truy\u1ec1n th\u00f4ng tin gi\u1ea3 m\u1ea1o ho\u1eb7c ph\u00f3ng \u0111\u1ea1i. V\u00e0 nh\u01b0 s\u1ebd \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y sau \u0111\u00e2y, c\u00e1c trang LP c\u1ee7a c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0169ng \u0111\u01b0\u1ee3c coi l\u00e0 &#8220;qu\u1ea3ng c\u00e1o&#8221; n\u1ebfu m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng l\u00e0 \u0111\u1ec3 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, kh\u00e1i ni\u1ec7m &#8220;th\u00f4ng tin gi\u1ea3 m\u1ea1o ho\u1eb7c ph\u00f3ng \u0111\u1ea1i&#8221; r\u1ea5t tr\u1eebu t\u01b0\u1ee3ng, v\u00e0 kh\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 \u0111i\u1ec1u g\u00ec l\u00e0 an to\u00e0n v\u00e0 \u0111i\u1ec1u g\u00ec l\u00e0 vi ph\u1ea1m.<\/p>\n\n\n\n<p>V\u1ec1 ti\u00eau chu\u1ea9n c\u1ee5 th\u1ec3 n\u00e0y, B\u1ed9 Y t\u1ebf, Lao \u0111\u1ed9ng v\u00e0 Ph\u00fac l\u1ee3i Nh\u1eadt B\u1ea3n \u0111\u00e3 chu\u1ea9n b\u1ecb <a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/0000179264.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Ti\u00eau chu\u1ea9n qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p cho d\u01b0\u1ee3c ph\u1ea9m, v.v.&#8221;[ja]<\/a> (Th\u00f4ng b\u00e1o c\u1ee7a Gi\u00e1m \u0111\u1ed1c C\u1ee5c D\u01b0\u1ee3c ph\u1ea9m v\u00e0 S\u1ee9c kh\u1ecfe s\u1ed1ng \u0111\u1eddi, B\u1ed9 Y t\u1ebf, Lao \u0111\u1ed9ng v\u00e0 Ph\u00fac l\u1ee3i, ng\u00e0y 29 th\u00e1ng 9 n\u0103m 2017 (n\u0103m Heisei 29)). Trong th\u1ef1c t\u1ebf, th\u00f4ng b\u00e1o n\u00e0y ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t &#8220;quy t\u1eafc&#8221;.<\/p>\n\n\n\n<p>Trong th\u00f4ng b\u00e1o n\u00e0y, m\u1ed9t s\u1ed1 &#8220;quy t\u1eafc&#8221; c\u1ee5 th\u1ec3 \u0111\u00e3 \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh. V\u00ed d\u1ee5, trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a &#8220;m\u1ef9 ph\u1ea9m&#8221; (s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch chi ti\u1ebft sau), c\u00e1c bi\u1ec3u hi\u1ec7n nh\u01b0 &#8220;b\u1ea3o v\u1ec7 m\u00f3ng tay&#8221;, &#8220;gi\u1eef cho m\u00f3ng tay kh\u1ecfe m\u1ea1nh&#8221;, &#8220;cung c\u1ea5p \u0111\u1ed9 \u1ea9m cho m\u00f3ng tay&#8221; l\u00e0 OK, nh\u01b0ng c\u00e1c bi\u1ec3u hi\u1ec7n nh\u01b0 &#8220;s\u1eeda ch\u1eefa m\u00f3ng tay b\u1ecb n\u1ee9t&#8221; l\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c. So v\u1edbi quy \u0111\u1ecbnh c\u1ee7a Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf Nh\u1eadt B\u1ea3n, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 coi l\u00e0 kh\u00e1 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>B\u1ed9 Y t\u1ebf, Lao \u0111\u1ed9ng v\u00e0 Ph\u00fac l\u1ee3i Nh\u1eadt B\u1ea3n s\u1eed d\u1ee5ng th\u00f4ng b\u00e1o n\u00e0y l\u00e0m ti\u00eau chu\u1ea9n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ednh h\u1ee3p ph\u00e1p c\u1ee7a qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3, v\u00e0 th\u1ef1c hi\u1ec7n gi\u00e1m s\u00e1t v\u00e0 h\u01b0\u1edbng d\u1eabn, nh\u01b0 k\u00eau g\u1ecdi b\u00e1o c\u00e1o qua email tr\u00ean trang web v\u1ec1 vi\u1ec7c vi ph\u1ea1m n\u1ed9i dung, s\u1eed d\u1ee5ng t\u1eeb ng\u1eef ho\u1eb7c bi\u1ec3u hi\u1ec7n kh\u00f4ng ph\u00f9 h\u1ee3p, \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o vi ph\u1ea1m, ch\u1ee7 y\u1ebfu t\u1ea1i c\u00e1c t\u1ec9nh th\u00e0nh. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_tri_cua_san_pham_my_pham\"><\/span>V\u1ecb tr\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u1ea1i Nh\u1eadt B\u1ea3n, v\u1ec1 m\u1ef9 ph\u1ea9m, \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe v\u00e0 v\u1ec7 sinh, n\u1ed9i dung c\u1ee7a n\u00f3 \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh trong Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb Y t\u1ebf (Japanese Pharmaceutical and Medical Device Act) c\u00f9ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nh\u01b0 d\u01b0\u1ee3c ph\u1ea9m v\u00e0 h\u00e0ng h\u00f3a kh\u00f4ng thu\u1ed9c d\u01b0\u1ee3c ph\u1ea9m.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u0110i\u1ec1u 2 Kho\u1ea3n 3 c\u1ee7a Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb Y t\u1ebf (Japanese Pharmaceutical and Medical Device Act)<br>Trong lu\u1eadt n\u00e0y, &#8220;m\u1ef9 ph\u1ea9m&#8221; l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1eb1ng c\u00e1ch thoa, x\u1ecbt ho\u1eb7c c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 l\u00e0m s\u1ea1ch c\u01a1 th\u1ec3, l\u00e0m \u0111\u1eb9p, t\u0103ng s\u1ee9c h\u1ea5p d\u1eabn, thay \u0111\u1ed5i ngo\u1ea1i h\u00ecnh ho\u1eb7c gi\u1eef cho da ho\u1eb7c t\u00f3c kh\u1ecfe m\u1ea1nh. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng kh\u00e1c ngo\u00e0i m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng \u0111\u00e3 n\u00eau, ho\u1eb7c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c m\u1ee5c \u0111\u00edch quy \u0111\u1ecbnh trong kho\u1ea3n 1 \u0111i\u1ec3m 2 ho\u1eb7c \u0111i\u1ec3m 3, v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng thu\u1ed9c d\u01b0\u1ee3c ph\u1ea9m. <\/p>\n<\/blockquote>\n\n\n\n<p>Theo quy \u0111\u1ecbnh n\u00e0y, &#8220;m\u1ef9 ph\u1ea9m&#8221; kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf khu\u00f4n m\u1eb7t c\u1ee7a ph\u1ee5 n\u1eef m\u00e0 c\u00f2n l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u1edbi m\u1ee5c \u0111\u00edch l\u00e0m \u0111\u1eb9p, l\u00e0m s\u1ea1ch c\u01a1 th\u1ec3, l\u00e0m cho da v\u00e0 t\u00f3c kh\u1ecfe m\u1ea1nh, t\u0103ng s\u1ee9c h\u1ea5p d\u1eabn v\u00e0 thay \u0111\u1ed5i ngo\u1ea1i h\u00ecnh b\u1eb1ng c\u00e1ch thoa, x\u1ecbt ho\u1eb7c c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u01b0\u01a1ng t\u1ef1. Ch\u00fang kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 t\u00e1c d\u1ee5ng t\u1ee9c th\u00ec m\u00e0 l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 t\u00e1c d\u1ee5ng d\u1ea7n d\u1ea7n.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, ch\u00fang t\u00f4i s\u1ebd kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 d\u01b0\u1ee3c ph\u1ea9m v\u00e0 h\u00e0ng h\u00f3a kh\u00f4ng thu\u1ed9c d\u01b0\u1ee3c ph\u1ea9m, nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u1edbi m\u1ee5c \u0111\u00edch ch\u1ea9n \u0111o\u00e1n, \u0111i\u1ec1u tr\u1ecb ho\u1eb7c ph\u00f2ng ng\u1eeba b\u1ec7nh t\u1eadt \u1edf con ng\u01b0\u1eddi ho\u1eb7c \u0111\u1ed9ng v\u1eadt trong b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n\n\n\n<p>V\u1ec1 s\u1ef1 ph\u00e2n bi\u1ec7t gi\u1eefa &#8220;d\u01b0\u1ee3c ph\u1ea9m&#8221;, &#8220;h\u00e0ng h\u00f3a kh\u00f4ng thu\u1ed9c d\u01b0\u1ee3c ph\u1ea9m&#8221; v\u00e0 &#8220;m\u1ef9 ph\u1ea9m&#8221;, vui l\u00f2ng tham kh\u1ea3o b\u00e0i vi\u1ebft kh\u00e1c tr\u00ean trang web c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n\n\n\n<p><a href=\"https:\/\/Monolith.law\/corporate\/pharmaceutical-affairs-law\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/Monolith.law\/corporate\/pharmaceutical-affairs-law[ja]<\/a><\/p>\n\n\n\n<p>D\u1ef1a tr\u00ean nh\u1eefng \u0111\u1ecbnh ngh\u0129a n\u00e0y, c\u1ee5 th\u1ec3, d\u1ea7u g\u1ed9i \u0111\u1ea7u, d\u1ea7u x\u1ea3, v.v. \u0111\u01b0\u1ee3c bao g\u1ed3m trong m\u1ef9 ph\u1ea9m. V\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c, vui l\u00f2ng tham kh\u1ea3o <a href=\"http:\/\/www.tokyo-eiken.go.jp\/kj_shoku\/cosme\/cosme2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trung t\u00e2m Nghi\u00ean c\u1ee9u An to\u00e0n S\u1ee9c kh\u1ecfe Tokyo HP M\u1ef9 ph\u1ea9m[ja]<\/a> nh\u01b0 \u0111\u00e3 vi\u1ebft.<\/p>\n\n\n\n<p>V\u00e0 khi qu\u1ea3ng c\u00e1o m\u1ef9 ph\u1ea9m, \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t so v\u1edbi d\u01b0\u1ee3c ph\u1ea9m v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c l\u00e0 kh\u00f4ng th\u1ec3 ghi ch\u00fa th\u00e0nh ph\u1ea7n c\u00f3 hi\u1ec7u qu\u1ea3. Th\u00e0nh ph\u1ea7n c\u00f3 hi\u1ec7u qu\u1ea3 l\u00e0 th\u00e0nh ph\u1ea7n th\u1ec3 hi\u1ec7n hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ee5c \u0111\u00edch c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m. Trong tr\u01b0\u1eddng h\u1ee3p m\u1ef9 ph\u1ea9m, to\u00e0n b\u1ed9 th\u00e0nh ph\u1ea7n bao g\u1ed3m t\u1ea1o ra c\u1ea3m gi\u00e1c s\u1eed d\u1ee5ng v\u00e0 hi\u1ec7u qu\u1ea3, v\u00ec v\u1eady kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng t\u1eeb &#8220;th\u00e0nh ph\u1ea7n c\u00f3 hi\u1ec7u qu\u1ea3&#8221;. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quy_dinh_ve_bieu_hien_quang_cao_%E2%80%9CMy_pham%E2%80%9D\"><\/span>Quy \u0111\u1ecbnh v\u1ec1 bi\u1ec3u hi\u1ec7n qu\u1ea3ng c\u00e1o &#8220;M\u1ef9 ph\u1ea9m&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>(Qu\u1ea3ng c\u00e1o ph\u00f3ng \u0111\u1ea1i, v.v.)<br> \u0110i\u1ec1u 66 c\u1ee7a Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf Nh\u1eadt B\u1ea3n (Pharmaceuticals and Medical Devices Act) quy \u0111\u1ecbnh: Kh\u00f4ng ai \u0111\u01b0\u1ee3c ph\u00e9p qu\u1ea3ng c\u00e1o, m\u00f4 t\u1ea3 ho\u1eb7c lan truy\u1ec1n th\u00f4ng tin gi\u1ea3 m\u1ea1o ho\u1eb7c ph\u00f3ng \u0111\u1ea1i v\u1ec1 t\u00ean, ph\u01b0\u01a1ng ph\u00e1p s\u1ea3n xu\u1ea5t, c\u00f4ng d\u1ee5ng, hi\u1ec7u qu\u1ea3 ho\u1eb7c t\u00ednh n\u0103ng c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m, s\u1ea3n ph\u1ea9m y t\u1ebf kh\u00f4ng thu\u1ed9c d\u01b0\u1ee3c ph\u1ea9m, m\u1ef9 ph\u1ea9m, thi\u1ebft b\u1ecb y t\u1ebf ho\u1eb7c s\u1ea3n ph\u1ea9m y t\u1ebf t\u00e1i t\u1ea1o, d\u00f9 l\u00e0 r\u00f5 r\u00e0ng hay ng\u1ee5 \u00fd.<br> 2. Vi\u1ec7c qu\u1ea3ng c\u00e1o, m\u00f4 t\u1ea3 ho\u1eb7c lan truy\u1ec1n th\u00f4ng tin c\u00f3 th\u1ec3 g\u00e2y hi\u1ec3u l\u1ea7m r\u1eb1ng m\u1ed9t b\u00e1c s\u0129 ho\u1eb7c ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 b\u1ea3o \u0111\u1ea3m c\u00f4ng d\u1ee5ng, hi\u1ec7u qu\u1ea3 ho\u1eb7c t\u00ednh n\u0103ng c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m, s\u1ea3n ph\u1ea9m y t\u1ebf kh\u00f4ng thu\u1ed9c d\u01b0\u1ee3c ph\u1ea9m, m\u1ef9 ph\u1ea9m, thi\u1ebft b\u1ecb y t\u1ebf ho\u1eb7c s\u1ea3n ph\u1ea9m y t\u1ebf t\u00e1i t\u1ea1o, s\u1ebd \u0111\u01b0\u1ee3c coi l\u00e0 vi ph\u1ea1m \u0111i\u1ec1u kho\u1ea3n tr\u00ean.<br> 3. Kh\u00f4ng ai \u0111\u01b0\u1ee3c ph\u00e9p ng\u1ee5 \u00fd vi\u1ec7c ph\u00e1 thai ho\u1eb7c s\u1eed d\u1ee5ng t\u00e0i li\u1ec7u ho\u1eb7c h\u00ecnh v\u1ebd khi\u00eau d\u00e2m li\u00ean quan \u0111\u1ebfn d\u01b0\u1ee3c ph\u1ea9m, s\u1ea3n ph\u1ea9m y t\u1ebf kh\u00f4ng thu\u1ed9c d\u01b0\u1ee3c ph\u1ea9m, m\u1ef9 ph\u1ea9m, thi\u1ebft b\u1ecb y t\u1ebf ho\u1eb7c s\u1ea3n ph\u1ea9m y t\u1ebf t\u00e1i t\u1ea1o. <\/p>\n<\/blockquote>\n\n\n\n<p>\u0110i\u1ec1u kho\u1ea3n n\u00e0y c\u1ea5m vi\u1ec7c qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o ho\u1eb7c ph\u00f3ng \u0111\u1ea1i v\u1ec1 d\u01b0\u1ee3c ph\u1ea9m v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dinh_nghia_cua_%E2%80%9CQuang_cao%E2%80%9D_rat_rong\"><\/span>\u0110\u1ecbnh ngh\u0129a c\u1ee7a &#8220;Qu\u1ea3ng c\u00e1o&#8221; r\u1ea5t r\u1ed9ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&#8220;Qu\u1ea3ng c\u00e1o&#8221; l\u00e0<\/p>\n\n\n\n<ol>\n<li> C\u00f3 \u00fd \u0111\u1ecbnh r\u00f5 r\u00e0ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng (t\u0103ng c\u01b0\u1eddng \u00fd mu\u1ed1n mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng) <\/li>\n\n\n\n<li> T\u00ean c\u1ee7a s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m c\u1ee5 th\u1ec3 \u0111\u00e3 \u0111\u01b0\u1ee3c ti\u1ebft l\u1ed9 r\u00f5 r\u00e0ng <\/li>\n\n\n\n<li> Tr\u1ea1ng th\u00e1i m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u00f4ng th\u01b0\u1eddng c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft <\/li>\n<\/ol>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh trong th\u00f4ng b\u00e1o c\u1ee7a Gi\u00e1m \u0111\u1ed1c Ph\u00f2ng Gi\u00e1m s\u00e1t v\u00e0 H\u01b0\u1edbng d\u1eabn v\u1ec1 An to\u00e0n D\u01b0\u1ee3c ph\u1ea9m, B\u1ed9 Y t\u1ebf, s\u1ed1 148 ng\u00e0y 29 th\u00e1ng 9 n\u0103m Heisei 10 (1998).<\/p>\n\n\n\n<p>V\u00ec v\u1eady, n\u1ebfu b\u1ea1n \u0111\u00e3 s\u1eed d\u1ee5ng m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 th\u00f4ng b\u00e1o r\u1ed9ng r\u00e3i cho c\u00f4ng ch\u00fang v\u1edbi m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng l\u00e0 mu\u1ed1n b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 h\u00e0nh \u0111\u1ed9ng qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, tr\u00ean Internet, kh\u00f4ng ch\u1ec9 trong tr\u01b0\u1eddng h\u1ee3p \u0111\u01a1n l\u1ebb m\u00e0 c\u00f2n trong tr\u01b0\u1eddng h\u1ee3p th\u00eam hi\u1ec3n th\u1ecb \u0111\u00edch \u0111\u1ebfn c\u1ee7a li\u00ean k\u1ebft, n\u1ebfu t\u00ean c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c ch\u1ec9 r\u00f5 r\u00e0ng, \u00fd \u0111\u1ecbnh t\u0103ng c\u01b0\u1eddng \u00fd mu\u1ed1n mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c hi\u1ec3u r\u00f5 r\u00e0ng b\u1edfi ng\u01b0\u1eddi d\u00f9ng th\u00f4ng th\u01b0\u1eddng, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c coi l\u00e0 qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u00fang v\u1edbi blog c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doi_tuong_bi_quy_dinh_%E2%80%9CQuang_cao%E2%80%9D_la_ai\"><\/span>\u0110\u1ed1i t\u01b0\u1ee3ng b\u1ecb quy \u0111\u1ecbnh &#8220;Qu\u1ea3ng c\u00e1o&#8221; l\u00e0 ai?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;B\u1ea5t k\u1ef3 ai&#8221; l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a \u0110i\u1ec1u 66, Kho\u1ea3n 1 v\u00e0 Kho\u1ea3n 3 c\u1ee7a Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf Nh\u1eadt B\u1ea3n, bao g\u1ed3m nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 nh\u00e0 b\u00e1n l\u1ebb, nh\u00e0 s\u1ea3n xu\u1ea5t, ho\u1eb7c nh\u00e0 b\u00e1n l\u1ebb, v\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. Ngo\u00e0i ra, n\u1ebfu h\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n nh\u1eadn y\u00eau c\u1ea7u t\u1eeb nh\u1eefng ng\u01b0\u1eddi n\u00e0y v\u00e0 qu\u1ea3ng c\u00e1o th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0 truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, t\u1ea1p ch\u00ed, Internet, v.v., c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng n\u00e0y s\u1ebd vi ph\u1ea1m c\u00e1c quy \u0111\u1ecbnh n\u00e0y.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, kh\u00f4ng ch\u1ec9 c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n m\u1ef9 ph\u1ea9m, m\u00e0 c\u1ea3 c\u00e1c t\u1edd b\u00e1o \u0111\u0103ng qu\u1ea3ng c\u00e1o ph\u00f3ng \u0111\u1ea1i sau khi nh\u1eadn y\u00eau c\u1ea7u t\u1eeb c\u00e1c c\u00f4ng ty n\u00e0y c\u0169ng s\u1ebd vi ph\u1ea1m c\u00e1c quy \u0111\u1ecbnh n\u00e0y.<\/p>\n\n\n\n<p>V\u00e0, &#8220;nh\u1eefng ng\u01b0\u1eddi kh\u00e1c&#8221; l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a \u0110i\u1ec1u 66, Kho\u1ea3n 2 c\u1ee7a Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf Nh\u1eadt B\u1ea3n, bao g\u1ed3m c\u1ea3 th\u1ee3 l\u00e0m t\u00f3c v\u00e0 th\u1ee3 l\u00e0m \u0111\u1eb9p \u0111\u1ed1i v\u1edbi m\u1ef9 ph\u1ea9m.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, trong qu\u1ea3ng c\u00e1o cho c\u00e1c lo\u1ea1i d\u01b0\u1ee3c ph\u1ea9m, ch\u1ec9 c\u00f3 qu\u1ea3ng c\u00e1o v\u1ec1 m\u1ef9 ph\u1ea9m do th\u1ee3 l\u00e0m t\u00f3c v\u00e0 th\u1ee3 l\u00e0m \u0111\u1eb9p th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh l\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ea3o \u0111\u1ea3m.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p> Th\u00f4ng b\u00e1o 10: S\u1ef1 gi\u1edbi thi\u1ec7u c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean y t\u1ebf<br> C\u00e1c nh\u00e2n vi\u00ean y t\u1ebf, th\u1ee3 l\u00e0m t\u00f3c, th\u1ee3 l\u00e0m \u0111\u1eb9p, b\u1ec7nh vi\u1ec7n, ph\u00f2ng kh\u00e1m, hi\u1ec7u thu\u1ed1c, v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m, bao g\u1ed3m c\u00e1c c\u01a1 quan c\u00f4ng c\u1ed9ng, tr\u01b0\u1eddng h\u1ecdc ho\u1eb7c h\u1ed9i ngh\u1ecb h\u1ecdc thu\u1eadt, kh\u00f4ng \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o r\u1eb1ng h\u1ecd \u0111\u00e3 ch\u1ec9 \u0111\u1ecbnh, c\u00f4ng nh\u1eadn, gi\u1edbi thi\u1ec7u, h\u01b0\u1edbng d\u1eabn, ho\u1eb7c s\u1eed d\u1ee5ng \u0111\u1ed9c quy\u1ec1n.<br> Tuy nhi\u00ean, c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p \u0111\u1eb7c bi\u1ec7t khi c\u1ea7n ph\u1ea3i qu\u1ea3ng c\u00e1o s\u1ef1 th\u1eadt r\u1eb1ng m\u1ed9t c\u01a1 quan c\u00f4ng c\u1ed9ng ho\u1eb7c m\u1ed9t th\u1ee9 t\u01b0\u01a1ng t\u1ef1 \u0111\u00e3 ch\u1ec9 \u0111\u1ecbnh, v.v., \u0111\u1ec3 duy tr\u00ec v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng. <\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bieu_hien_nao_duoc_coi_la_%E2%80%9CPhong_dai%E2%80%9D\"><\/span>Bi\u1ec3u hi\u1ec7n n\u00e0o \u0111\u01b0\u1ee3c coi l\u00e0 &#8220;Ph\u00f3ng \u0111\u1ea1i&#8221;?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh li\u1ec7u c\u00f3 ph\u1ea3i l\u00e0 gi\u1ea3 m\u1ea1o ho\u1eb7c ph\u00f3ng \u0111\u1ea1i hay kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean ti\u00eau chu\u1ea9n c\u1ee7a th\u00f4ng b\u00e1o. Ti\u00eau chu\u1ea9n n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi m\u1ee5c \u0111\u00edch &#8220;\u0111\u1ec3 c\u1ee5 th\u1ec3 h\u00f3a \u0110i\u1ec1u 66 c\u1ee7a Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf Nh\u1eadt B\u1ea3n, \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung qu\u1ea3ng c\u00e1o kh\u00f4ng gi\u1ea3 m\u1ea1o ho\u1eb7c ph\u00f3ng \u0111\u1ea1i, lo\u1ea1i b\u1ecf qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u00f9 h\u1ee3p, v\u00e0 ng\u0103n ch\u1eb7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi kh\u00e1c t\u1eeb vi\u1ec7c c\u00f3 s\u1ef1 hi\u1ec3u l\u1ea7m v\u1ec1 d\u01b0\u1ee3c ph\u1ea9m, v.v.&#8221;<\/p>\n\n\n\n<p>Trang web c\u1ee7a B\u1ed9 Y t\u1ebf, Lao \u0111\u1ed9ng v\u00e0 Ph\u00fac l\u1ee3i Nh\u1eadt B\u1ea3n <a href=\"https:\/\/www.mhlw.go.jp\/stf\/seisakunitsuite\/bunya\/kenkou_iryou\/iyakuhin\/koukokukisei\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;V\u1ec1 quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m, v.v.&#8221;[ja]<\/a> c\u00f3 ghi &#8220;Vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n cho t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3.&#8221; Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ed9t c\u00e1ch \u0111\u1ed3ng nh\u1ea5t r\u1eb1ng &#8220;\u0111i\u1ec1u n\u00e0y kh\u00f4ng vi ph\u1ea1m.&#8221; ngay c\u1ea3 v\u1edbi c\u00f9ng m\u1ed9t c\u1ee5m t\u1eeb, do &#8220;s\u1ef1 thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng xung quanh qu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m, v.v.&#8221; nh\u01b0 \u0111\u01b0\u1ee3c n\u00eau trong th\u00f4ng b\u00e1o, c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u hi\u1ec7u \u1ee9ng kh\u00e1c nhau do t\u00ednh ch\u1ea5t c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, s\u1ef1 s\u00e1ng t\u1ea1o, v.v.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hanh_vi_nao_la_doi_tuong_cua_quy_dinh\"><\/span>H\u00e0nh vi n\u00e0o l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a quy \u0111\u1ecbnh?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi &#8220;kh\u00f4ng \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 ho\u1eb7c lan truy\u1ec1n&#8221;, hi\u1ec3u r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 th\u00f4ng b\u00e1o r\u1ed9ng r\u00e3i cho c\u00f4ng ch\u00fang \u0111\u1ec1u l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a l\u1ec7nh c\u1ea5m.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, vi\u1ec7c hi\u1ec3n th\u1ecb tr\u00ean trang LP c\u1ee7a m\u1ed9t trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed r\u00f5 r\u00e0ng l\u00e0 &#8220;m\u00f4 t\u1ea3&#8221;, v\u00e0 vi\u1ec7c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng chia s\u1ebb th\u00f4ng tin v\u00e0 gi\u1ea3i th\u00edch cho c\u00f4ng ch\u00fang b\u1eb1ng l\u1eddi n\u00f3i c\u0169ng \u0111\u01b0\u1ee3c bao g\u1ed3m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cam_bao_dam_hieu_qua_chi_doi_voi_quang_cao_my_pham_cua_tho_lam_toc\"><\/span>C\u1ea5m b\u1ea3o \u0111\u1ea3m hi\u1ec7u qu\u1ea3 ch\u1ec9 \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o m\u1ef9 ph\u1ea9m c\u1ee7a th\u1ee3 l\u00e0m t\u00f3c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110i\u1ec1u kho\u1ea3n \u0110i\u1ec1u 66 Kho\u1ea3n 2 c\u1ea5m vi\u1ec7c qu\u1ea3ng c\u00e1o c\u00e1c b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 g\u00e2y hi\u1ec3u l\u1ea7m r\u1eb1ng b\u00e1c s\u0129 ho\u1eb7c ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 b\u1ea3o \u0111\u1ea3m v\u1ec1 c\u00f4ng d\u1ee5ng, hi\u1ec7u qu\u1ea3 ho\u1eb7c t\u00ednh n\u0103ng c\u1ee7a m\u1ef9 ph\u1ea9m.<\/p>\n\n\n\n<p>V\u00e0 &#8220;ng\u01b0\u1eddi kh\u00e1c&#8221; \u1edf \u0111\u00e2y bao g\u1ed3m nha s\u0129, d\u01b0\u1ee3c s\u0129 v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u1ec1 c\u00f4ng d\u1ee5ng, hi\u1ec7u qu\u1ea3 ho\u1eb7c t\u00ednh n\u0103ng. \u1ede \u0111\u00e2y, ch\u1ec9 \u0111\u1ed1i v\u1edbi m\u1ef9 ph\u1ea9m, ng\u01b0\u1eddi ta hi\u1ec3u r\u1eb1ng \u0111i\u1ec1u n\u00e0y bao g\u1ed3m c\u1ea3 th\u1ee3 l\u00e0m t\u00f3c v\u00e0 th\u1ee3 l\u00e0m \u0111\u1eb9p.<\/p>\n\n\n\n<p>Do \u0111\u00f3, vi\u1ec7c bao g\u1ed3m th\u1ee3 l\u00e0m t\u00f3c v\u00e0 th\u1ee3 l\u00e0m \u0111\u1eb9p ch\u1ec9 trong vi\u1ec7c b\u1ea3o \u0111\u1ea3m cho qu\u1ea3ng c\u00e1o m\u1ef9 ph\u1ea9m, \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch l\u00e0 do ch\u1ee9c danh &#8220;th\u1ee3 l\u00e0m t\u00f3c v\u00e0 th\u1ee3 l\u00e0m \u0111\u1eb9p&#8221; \u0111\u01b0\u1ee3c nh\u1eadn sau khi ho\u00e0n th\u00e0nh c\u00e1c c\u01a1 s\u1edf \u0111\u00e0o t\u1ea1o \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh b\u1edfi B\u1ed9 tr\u01b0\u1edfng B\u1ed9 Lao \u0111\u1ed9ng, S\u1ee9c kh\u1ecfe v\u00e0 Ph\u00fac l\u1ee3i c\u1ee7a Nh\u1eadt B\u1ea3n v\u00e0 v\u01b0\u1ee3t qua k\u1ef3 thi v\u1ec1 n\u1ed9i dung li\u00ean quan \u0111\u1ebfn l\u00e0m t\u00f3c, l\u00e0m \u0111\u1eb9p v\u00e0 v\u1ec7 sinh. Do \u0111\u00f3, chuy\u00ean m\u00f4n c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn trong vi\u1ec7c &#8220;th\u00fac \u0111\u1ea9y m\u1ef9 ph\u1ea9m&#8221; v\u00e0 h\u1ecd \u0111\u01b0\u1ee3c coi l\u00e0 &#8220;nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u1ec1 c\u00f4ng d\u1ee5ng, hi\u1ec7u qu\u1ea3 ho\u1eb7c t\u00ednh n\u0103ng&#8221;.<\/p>\n\n\n\n<p>Do \u0111\u00f3, qu\u1ea3ng c\u00e1o m\u1ef9 ph\u1ea9m c\u1ee7a th\u1ee3 l\u00e0m t\u00f3c v\u00e0 th\u1ee3 l\u00e0m \u0111\u1eb9p, nguy\u00ean t\u1eafc l\u00e0 vi\u1ec7c th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 l\u00e0m t\u0103ng &#8220;nguy c\u01a1 b\u1ecb hi\u1ec3u l\u1ea7m l\u00e0 \u0111\u00e3 b\u1ea3o \u0111\u1ea3m&#8221;, v\u00e0 do \u0111\u00f3, n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 qu\u1ea3ng c\u00e1o ph\u00f3ng \u0111\u1ea1i v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn.<\/p>\n\n\n\n<p>Tuy nhi\u00ean,<\/p>\n\n\n\n<ul>\n<li>Gi\u1edbi thi\u1ec7u v\u1ec1 l\u1ecbch s\u1eed v\u00e0 ngu\u1ed3n g\u1ed1c c\u1ee7a c\u00f4ng ty s\u1ea3n xu\u1ea5t<\/li>\n\n\n\n<li>G\u1ed9i \u0111\u1ea7u<\/li>\n\n\n\n<li>Thoa l\u00ean g\u00e1y sau khi l\u00e0m t\u00f3c, v.v., d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 m\u00e0 ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i<\/li>\n<\/ul>\n\n\n\n<p>kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 &#8220;\u0111\u00e3 b\u1ea3o \u0111\u1ea3m&#8221;.<\/p>\n\n\n\n<p>Khi b\u1eaft \u0111\u1ea7u kinh doanh ho\u1eb7c mu\u1ed1n ph\u00e1t tri\u1ec3n v\u00e0o l\u0129nh v\u1ef1c m\u1edbi, n\u1ebfu b\u1ea1n y\u00eau c\u1ea7u m\u1ed9t lu\u1eadt s\u01b0 c\u00f3 kinh nghi\u1ec7m x\u00e2y d\u1ef1ng doanh nghi\u1ec7p b\u1eb1ng tay c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 linh ho\u1ea1t, ngay c\u1ea3 khi \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t b\u1ee9c t\u01b0\u1eddng cao, \u0111\u1ec3 t\u00ecm ra c\u00e1ch ph\u00e1 v\u1ee1.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi b\u00e1n m\u1ef9 ph\u1ea9m, \u0111\u1ec3 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng mua nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n, b\u1ea1n c\u1ea7n ph\u1ea3i gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 v\u1ec1 h\u00ecnh \u1ea3nh, th\u00e0nh ph\u1ea7n, c\u00f4ng d\u1ee5ng, v\u00e0 c\u00e1c th\u00f4ng tin kh\u00e1c v\u1ec1 s\u1ea3n ph\u1ea9m. Tr\u00ean trang \u0111\u00edch (Landing Page &#038; [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":71900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/58292"}],"collection":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/comments?post=58292"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/58292\/revisions"}],"predecessor-version":[{"id":71901,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/58292\/revisions\/71901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media\/71900"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media?parent=58292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/categories?post=58292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/tags?post=58292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}