{"id":58707,"date":"2023-10-06T11:22:18","date_gmt":"2023-10-06T02:22:18","guid":{"rendered":"https:\/\/monolith.law\/vi\/?p=58707"},"modified":"2023-10-24T13:51:01","modified_gmt":"2023-10-24T04:51:01","slug":"beauty-diet-advertising-restrictions","status":"publish","type":"post","link":"https:\/\/monolith.law\/vi\/general-corporate\/beauty-diet-advertising-restrictions","title":{"rendered":"Trong &#8216;Lu\u1eadt Thi\u1ebft b\u1ecb Y t\u1ebf Nh\u1eadt B\u1ea3n&#8217;, h\u00ecnh \u1ea3nh tr\u01b0\u1edbc v\u00e0 sau trong qu\u1ea3ng c\u00e1o l\u00e0m \u0111\u1eb9p v\u00e0 gi\u1ea3m c\u00e2n c\u00f3 b\u1ecb c\u1ea5m kh\u00f4ng?"},"content":{"rendered":"\n<p>B\u1ea1n \u0111\u00e3 t\u1eebng th\u1ea5y qu\u1ea3ng c\u00e1o v\u1ec1 m\u1ef9 ph\u1ea9m ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c, so s\u00e1nh h\u00ecnh \u1ea3nh tr\u01b0\u1edbc v\u00e0 sau khi s\u1eed d\u1ee5ng ch\u01b0a? Khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn ho\u1eb7c khi s\u1ea3n ph\u1ea9m ch\u01b0a c\u00f3 trong tay, vi\u1ec7c c\u00f3 h\u00ecnh \u1ea3nh so s\u00e1nh s\u1ebd gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f4ng d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh so s\u00e1nh tr\u01b0\u1edbc v\u00e0 sau khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m trong qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 vi ph\u1ea1m quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o c\u1ee7a &#8216;Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf Nh\u1eadt B\u1ea3n&#8217; v\u00e0 c\u00f3 nguy c\u01a1 tr\u1edf th\u00e0nh h\u00e0nh vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1ea3i th\u00edch v\u1ec1 nh\u1eefng \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd khi \u0111\u0103ng qu\u1ea3ng c\u00e1o c\u00f3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh so s\u00e1nh, c\u0169ng nh\u01b0 v\u1ec1 c\u00e1c quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o m\u00e0 b\u1ea1n c\u1ea7n ch\u00fa \u00fd.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/beauty-diet-advertising-restrictions\/#Moi_quan_he_giua_bieu_hien_truoc_va_sau_trong_quang_cao_va_Luat_Duoc_pham_va_Thiet_bi_y_te_cua_Nhat_Ban\" title=\"M\u1ed1i quan h\u1ec7 gi\u1eefa bi\u1ec3u hi\u1ec7n tr\u01b0\u1edbc v\u00e0 sau trong qu\u1ea3ng c\u00e1o v\u00e0 Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf c\u1ee7a Nh\u1eadt B\u1ea3n\">M\u1ed1i quan h\u1ec7 gi\u1eefa bi\u1ec3u hi\u1ec7n tr\u01b0\u1edbc v\u00e0 sau trong qu\u1ea3ng c\u00e1o v\u00e0 Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf c\u1ee7a Nh\u1eadt B\u1ea3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/beauty-diet-advertising-restrictions\/#Bieu_hien_truoc_va_sau_trong_tieu_chuan_quang_cao_dung_dan_cho_duoc_pham_va_cac_san_pham_tuong_tu\" title=\"Bi\u1ec3u hi\u1ec7n tr\u01b0\u1edbc v\u00e0 sau trong ti\u00eau chu\u1ea9n qu\u1ea3ng c\u00e1o \u0111\u00fang \u0111\u1eafn cho d\u01b0\u1ee3c ph\u1ea9m v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1\">Bi\u1ec3u hi\u1ec7n tr\u01b0\u1edbc v\u00e0 sau trong ti\u00eau chu\u1ea9n qu\u1ea3ng c\u00e1o \u0111\u00fang \u0111\u1eafn cho d\u01b0\u1ee3c ph\u1ea9m v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/beauty-diet-advertising-restrictions\/#Cac_truong_hop_duoc_phep_su_dung_bieu_hien_truoc_va_sau\" title=\"C\u00e1c tr\u01b0\u1eddng h\u1ee3p \u0111\u01b0\u1ee3c ph\u00e9p s\u1eed d\u1ee5ng bi\u1ec3u hi\u1ec7n tr\u01b0\u1edbc v\u00e0 sau\">C\u00e1c tr\u01b0\u1eddng h\u1ee3p \u0111\u01b0\u1ee3c ph\u00e9p s\u1eed d\u1ee5ng bi\u1ec3u hi\u1ec7n tr\u01b0\u1edbc v\u00e0 sau<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/beauty-diet-advertising-restrictions\/#Bieu_hien_1_Vi_du_ve_quang_cao_thuoc_nhuom_toc_va_thuoc_nhuom\" title=\"Bi\u1ec3u hi\u1ec7n 1: V\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o thu\u1ed1c nhu\u1ed9m t\u00f3c v\u00e0 thu\u1ed1c nhu\u1ed9m\">Bi\u1ec3u hi\u1ec7n 1: V\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o thu\u1ed1c nhu\u1ed9m t\u00f3c v\u00e0 thu\u1ed1c nhu\u1ed9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/beauty-diet-advertising-restrictions\/#Bieu_hien_2_Vi_du_ve_quang_cao_%E2%80%9Cthuoc_giam_ngua_va_viem%E2%80%9D_thuoc_chong_ngua_vv\" title=\"Bi\u1ec3u hi\u1ec7n 2: V\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o &#8220;thu\u1ed1c gi\u1ea3m ng\u1ee9a v\u00e0 vi\u00eam&#8221; (thu\u1ed1c ch\u1ed1ng ng\u1ee9a, v.v.)\">Bi\u1ec3u hi\u1ec7n 2: V\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o &#8220;thu\u1ed1c gi\u1ea3m ng\u1ee9a v\u00e0 vi\u00eam&#8221; (thu\u1ed1c ch\u1ed1ng ng\u1ee9a, v.v.)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/beauty-diet-advertising-restrictions\/#Bieu_hien_3_Vi_du_ve_quang_cao_nuoc_hoa_hong_va_kem\" title=\"Bi\u1ec3u hi\u1ec7n 3: V\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o n\u01b0\u1edbc hoa h\u1ed3ng v\u00e0 kem\">Bi\u1ec3u hi\u1ec7n 3: V\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o n\u01b0\u1edbc hoa h\u1ed3ng v\u00e0 kem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/beauty-diet-advertising-restrictions\/#Bieu_hien_4_Vi_du_ve_quang_cao_my_pham_y_te_co_chuc_nang_%E2%80%9Cngan_chan_XX%E2%80%9D\" title=\"Bi\u1ec3u hi\u1ec7n 4: V\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o m\u1ef9 ph\u1ea9m y t\u1ebf c\u00f3 ch\u1ee9c n\u0103ng &#8220;ng\u0103n ch\u1eb7n XX&#8221;\">Bi\u1ec3u hi\u1ec7n 4: V\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o m\u1ef9 ph\u1ea9m y t\u1ebf c\u00f3 ch\u1ee9c n\u0103ng &#8220;ng\u0103n ch\u1eb7n XX&#8221;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/beauty-diet-advertising-restrictions\/#Quy_dinh_quang_cao_can_chu_y_trong_linh_vuc_tham_my_va_y_te\" title=\"Quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o c\u1ea7n ch\u00fa \u00fd trong l\u0129nh v\u1ef1c th\u1ea9m m\u1ef9 v\u00e0 y t\u1ebf\">Quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o c\u1ea7n ch\u00fa \u00fd trong l\u0129nh v\u1ef1c th\u1ea9m m\u1ef9 v\u00e0 y t\u1ebf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/beauty-diet-advertising-restrictions\/#Tom_tat_Neu_ban_gap_kho_khan_ve_bieu_hien_quang_cao_trong_linh_vuc_lam_dep_va_y_te_hay_tim_den_luat_su\" title=\"T\u00f3m t\u1eaft: N\u1ebfu b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 bi\u1ec3u hi\u1ec7n qu\u1ea3ng c\u00e1o trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p v\u00e0 y t\u1ebf, h\u00e3y t\u00ecm \u0111\u1ebfn lu\u1eadt s\u01b0\">T\u00f3m t\u1eaft: N\u1ebfu b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 bi\u1ec3u hi\u1ec7n qu\u1ea3ng c\u00e1o trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p v\u00e0 y t\u1ebf, h\u00e3y t\u00ecm \u0111\u1ebfn lu\u1eadt s\u01b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/beauty-diet-advertising-restrictions\/#Huong_dan_cac_bien_phap_cua_van_phong_luat_su_cua_chung_toi\" title=\"H\u01b0\u1edbng d\u1eabn c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i\">H\u01b0\u1edbng d\u1eabn c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Moi_quan_he_giua_bieu_hien_truoc_va_sau_trong_quang_cao_va_Luat_Duoc_pham_va_Thiet_bi_y_te_cua_Nhat_Ban\"><\/span>M\u1ed1i quan h\u1ec7 gi\u1eefa bi\u1ec3u hi\u1ec7n tr\u01b0\u1edbc v\u00e0 sau trong qu\u1ea3ng c\u00e1o v\u00e0 Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf c\u1ee7a Nh\u1eadt B\u1ea3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong qu\u1ea3ng c\u00e1o v\u1ec1 m\u1ef9 ph\u1ea9m ho\u1eb7c thi\u1ebft b\u1ecb y t\u1ebf, vi\u1ec7c so s\u00e1nh h\u00ecnh \u1ea3nh ho\u1eb7c video tr\u01b0\u1edbc v\u00e0 sau khi s\u1eed d\u1ee5ng (sau \u0111\u00e2y g\u1ecdi l\u00e0 &#8220;bi\u1ec3u hi\u1ec7n tr\u01b0\u1edbc v\u00e0 sau&#8221;) c\u00f3 th\u1ec3 vi ph\u1ea1m quy \u0111\u1ecbnh c\u1ee7a Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf Nh\u1eadt B\u1ea3n v\u1ec1 qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o ho\u1eb7c ph\u00f3ng \u0111\u1ea1i.<\/p>\n\n\n\n<p>Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf Nh\u1eadt B\u1ea3n (t\u00ean \u0111\u1ea7y \u0111\u1ee7 l\u00e0 &#8220;Lu\u1eadt v\u1ec1 \u0110\u1ea3m b\u1ea3o Ch\u1ea5t l\u01b0\u1ee3ng, Hi\u1ec7u qu\u1ea3 v\u00e0 An to\u00e0n c\u1ee7a D\u01b0\u1ee3c ph\u1ea9m, Thi\u1ebft b\u1ecb y t\u1ebf v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c&#8221;) quy \u0111\u1ecbnh v\u1ec1 vi\u1ec7c s\u1ea3n xu\u1ea5t, b\u00e1n h\u00e0ng, qu\u1ea3ng c\u00e1o, v.v. c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m, thi\u1ebft b\u1ecb y t\u1ebf, m\u1ef9 ph\u1ea9m, v.v., v\u00e0 c\u1ea5m qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o ho\u1eb7c ph\u00f3ng \u0111\u1ea1i (\u0110i\u1ec1u 66, Kho\u1ea3n 1).<\/p>\n\n\n\n<p>Tuy nhi\u00ean, vi\u1ec7c x\u00e1c \u0111\u1ecbnh lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0o l\u00e0 qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o ho\u1eb7c ph\u00f3ng \u0111\u1ea1i ph\u1ee5 thu\u1ed9c v\u00e0o t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3. B\u1ed9 Y t\u1ebf, Lao \u0111\u1ed9ng v\u00e0 Ph\u00fac l\u1ee3i Nh\u1eadt B\u1ea3n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh <a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/0000179264.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Ti\u00eau chu\u1ea9n qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p cho D\u01b0\u1ee3c ph\u1ea9m v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c&#8221;[ja]<\/a> nh\u01b0 m\u1ed9t ti\u00eau chu\u1ea9n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bieu_hien_truoc_va_sau_trong_tieu_chuan_quang_cao_dung_dan_cho_duoc_pham_va_cac_san_pham_tuong_tu\"><\/span>Bi\u1ec3u hi\u1ec7n tr\u01b0\u1edbc v\u00e0 sau trong ti\u00eau chu\u1ea9n qu\u1ea3ng c\u00e1o \u0111\u00fang \u0111\u1eafn cho d\u01b0\u1ee3c ph\u1ea9m v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/4LCAWS0D9UA-1ydG4wqfG2kgLmyk-JAJHr4aumR9GEwxmf3NdV67agzdxPdrAN5N3nDNaJXsZ9L9edQhTcyBl4K1Y1bCjuMbhd-DFvUIfvdjpD9gyaRrmsGrFHOpcom140JE6opLIdBuUIIAFeJFtCn82ucFE4EOtTzrNt9U-arutYOuQ-Wty8D6Wda8ig\" alt=\"Bi\u1ec3u hi\u1ec7n tr\u01b0\u1edbc v\u00e0 sau trong ti\u00eau chu\u1ea9n qu\u1ea3ng c\u00e1o \u0111\u00fang \u0111\u1eafn cho d\u01b0\u1ee3c ph\u1ea9m v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1\" \/><\/figure>\n\n\n\n<p>&#8220;Ti\u00eau chu\u1ea9n qu\u1ea3ng c\u00e1o \u0111\u00fang \u0111\u1eafn cho d\u01b0\u1ee3c ph\u1ea9m v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1&#8221; (Japanese Standards for Fair Advertising of Pharmaceuticals and Related Products) \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i nhi\u1ec1u l\u1ea7n \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i trong m\u00f4i tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1, phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i v\u00e0o th\u00e1ng 9 n\u0103m 2017 (Heisei 29).<\/p>\n\n\n\n<p>Trong \u0111\u00f3, theo \u0111i\u1ec1u c\u1ea5m bi\u1ec3u hi\u1ec7n \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 ho\u1eb7c an to\u00e0n (\u0110i\u1ec1u 4-3 (5)), &#8220;Kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng bi\u1ec3u hi\u1ec7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng hi\u1ec7u qu\u1ea3 ho\u1eb7c an to\u00e0n c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 l\u00e0 ch\u1eafc ch\u1eafn, b\u1eb1ng c\u00e1ch ch\u1ec9 ra hi\u1ec7u qu\u1ea3 ho\u1eb7c an to\u00e0n c\u1ee5 th\u1ec3&#8221;. V\u1ea5n \u0111\u1ec1 \u0111\u1eb7t ra l\u00e0 li\u1ec7u bi\u1ec3u hi\u1ec7n tr\u01b0\u1edbc v\u00e0 sau c\u00f3 vi ph\u1ea1m \u0111i\u1ec1u n\u00e0y hay kh\u00f4ng.<\/p>\n\n\n\n<p>V\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, trong &#8220;<a href=\"https:\/\/www.pref.osaka.lg.jp\/attach\/7125\/00284475\/0808duke%20jimurenraku.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">H\u01b0\u1edbng d\u1eabn gi\u00e1m s\u00e1t v\u00e0 h\u01b0\u1edbng d\u1eabn ph\u00f9 h\u1ee3p v\u1edbi qu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 (Q&amp;A)[ja]<\/a>&#8221; (B\u1ed9 Y t\u1ebf, Lao \u0111\u1ed9ng v\u00e0 Ph\u00fac l\u1ee3i | Th\u00f4ng b\u00e1o c\u00f4ng vi\u1ec7c ng\u00e0y 8 th\u00e1ng 8 n\u0103m 2018 (Heisei 30)), n\u00f3i r\u1eb1ng:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Q1 Khi qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 c\u1ee7a d\u01b0\u1ee3c ph\u1ea9m v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1, li\u1ec7u c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn bi\u1ec3u hi\u1ec7n m\u00f4 t\u1ea3 \u1ea5n t\u01b0\u1ee3ng v\u1ec1 tu\u1ed5i t\u00e1c b\u1eb1ng h\u00ecnh v\u1ebd v\u00e0 h\u00ecnh \u1ea3nh, trong \u0111\u00f3 bi\u1ec3u hi\u1ec7n t\u1ed1t v\u00e0 x\u1ea5u \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea c\u1ea1nh nhau kh\u00f4ng?<\/p>\n\n\n\n<p>A N\u1ebfu vi\u1ec7c li\u1ec7t k\u00ea h\u00ecnh v\u1ebd t\u1ed1t v\u00e0 x\u1ea5u c\u1ea1nh nhau, ho\u1eb7c li\u1ec7t k\u00ea h\u00ecnh \u1ea3nh c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau v\u1edbi \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u00e0 x\u1ea5u c\u1ea1nh nhau, v\u1edbi m\u1ee5c \u0111\u00edch k\u1ebft n\u1ed1i v\u1edbi hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m, d\u00f9 \u0111\u00f3 l\u00e0 bi\u1ec3u hi\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh tr\u01b0\u1edbc v\u00e0 sau s\u1eed d\u1ee5ng hay kh\u00f4ng, n\u1ebfu \u0111\u01b0\u1ee3c xem l\u00e0 vi ph\u1ea1m \u0110i\u1ec1u 4-3 (5) c\u1ee7a Ti\u00eau chu\u1ea9n qu\u1ea3ng c\u00e1o \u0111\u00fang \u0111\u1eafn cho d\u01b0\u1ee3c ph\u1ea9m v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1, n\u00f3 n\u00ean \u0111\u01b0\u1ee3c xem x\u00e9t \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn.<\/p>\n<\/blockquote>\n\n\n\n<p>\u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ec9 ra.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, khi xem &#8220;<a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/0000179263.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Gi\u1ea3i th\u00edch v\u00e0 l\u01b0u \u00fd v\u1ec1 Ti\u00eau chu\u1ea9n qu\u1ea3ng c\u00e1o \u0111\u00fang \u0111\u1eafn cho d\u01b0\u1ee3c ph\u1ea9m v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1[ja]<\/a>&#8220;, trong ph\u1ea7n gi\u1ea3i th\u00edch v\u1ec1 m\u1ee5c tr\u00ean (\u0110i\u1ec1u 4-3 (5)), d\u01b0\u1edbi ti\u00eau \u0111\u1ec1 &#8220;V\u1ec1 h\u00ecnh v\u1ebd, h\u00ecnh \u1ea3nh, v.v.&#8221;, n\u00f3i r\u1eb1ng &#8220;Bi\u1ec3u hi\u1ec7n b\u1eb1ng h\u00ecnh v\u1ebd, h\u00ecnh \u1ea3nh, v.v., d\u00f9 tr\u01b0\u1edbc hay sau khi s\u1eed d\u1ee5ng, kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn n\u1ebfu g\u1ee3i l\u00ean hi\u1ec7u qu\u1ea3 ngo\u00e0i ph\u1ea1m vi \u0111\u01b0\u1ee3c ch\u1ea5p thu\u1eadn, ho\u1eb7c \u0111\u1ea3m b\u1ea3o th\u1eddi gian hi\u1ec7u qu\u1ea3 xu\u1ea5t hi\u1ec7n v\u00e0 th\u1eddi gian hi\u1ec7u qu\u1ea3 k\u00e9o d\u00e0i, ho\u1eb7c bi\u1ec3u hi\u1ec7n \u0111\u1ea3m b\u1ea3o an to\u00e0n&#8221;.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, bao g\u1ed3m bi\u1ec3u hi\u1ec7n tr\u01b0\u1edbc v\u00e0 sau, bi\u1ec3u hi\u1ec7n g\u00e2y hi\u1ec3u l\u1ea7m v\u1ec1 hi\u1ec7u qu\u1ea3 \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ea5p thu\u1eadn ho\u1eb7c kh\u00f4ng, ho\u1eb7c bi\u1ec3u hi\u1ec7n \u0111\u1ea3m b\u1ea3o th\u1eddi gian hi\u1ec7u qu\u1ea3 xu\u1ea5t hi\u1ec7n, th\u1eddi gian hi\u1ec7u qu\u1ea3 k\u00e9o d\u00e0i, v.v., s\u1ebd \u0111\u01b0\u1ee3c xem l\u00e0 qu\u1ea3ng c\u00e1o sai l\u1ec7ch ho\u1eb7c ph\u00f3ng \u0111\u1ea1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_truong_hop_duoc_phep_su_dung_bieu_hien_truoc_va_sau\"><\/span>C\u00e1c tr\u01b0\u1eddng h\u1ee3p \u0111\u01b0\u1ee3c ph\u00e9p s\u1eed d\u1ee5ng bi\u1ec3u hi\u1ec7n tr\u01b0\u1edbc v\u00e0 sau<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/h5TS9mIEncVjOE_4TYvgsnivqWaxoFlluDdyuYtos3pKI6cpxyYmzLOrXjezz-dEKGlhCEz3NI_5TCWQAlkeB-7R_obI2-P0DRUCD_bN6S41e5eWZxL01yPXMfi9RPGYq_PnVcyF-EyOLYEBBQpsbmwMWf6NtGHU7db7q_2tPJ-_-OSO3S8Rf1b0XrO1JQ\" alt=\"C\u00e1c tr\u01b0\u1eddng h\u1ee3p \u0111\u01b0\u1ee3c ph\u00e9p s\u1eed d\u1ee5ng bi\u1ec3u hi\u1ec7n tr\u01b0\u1edbc v\u00e0 sau\" \/><\/figure>\n\n\n\n<p>V\u1eady th\u00ec, n\u1ebfu b\u1ea1n mu\u1ed1n t\u1ea1o ra qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng bi\u1ec3u hi\u1ec7n tr\u01b0\u1edbc v\u00e0 sau, b\u1ea1n n\u00ean l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<p>Trong &#8220;H\u01b0\u1edbng d\u1eabn gi\u00e1m s\u00e1t th\u00edch \u0111\u00e1ng v\u1ec1 qu\u1ea3ng c\u00e1o thu\u1ed1c v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan (Q&amp;A)&#8221; \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00e2y, m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 vi\u1ec7c c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng bi\u1ec3u hi\u1ec7n tr\u01b0\u1edbc v\u00e0 sau hay kh\u00f4ng, t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u m\u1ed9t ph\u1ea7n trong s\u1ed1 \u0111\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bieu_hien_1_Vi_du_ve_quang_cao_thuoc_nhuom_toc_va_thuoc_nhuom\"><\/span>Bi\u1ec3u hi\u1ec7n 1: V\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o thu\u1ed1c nhu\u1ed9m t\u00f3c v\u00e0 thu\u1ed1c nhu\u1ed9m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trong qu\u1ea3ng c\u00e1o thu\u1ed1c nhu\u1ed9m t\u00f3c v\u00e0 thu\u1ed1c nhu\u1ed9m, vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh so s\u00e1nh m\u00e0u tr\u01b0\u1edbc v\u00e0 sau khi nhu\u1ed9m s\u1ebd tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n<p>V\u1ec1 \u0111i\u1ec1u n\u00e0y, n\u00f3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 &#8220;Nguy\u00ean t\u1eafc, kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec.&#8221; \u0110\u00f3 l\u00e0 b\u1edfi v\u00ec, v\u1edbi thu\u1ed1c nhu\u1ed9m t\u00f3c v\u00e0 thu\u1ed1c nhu\u1ed9m, thu\u1ed9c lo\u1ea1i h\u00e0ng h\u00f3a ngo\u00e0i y t\u1ebf ho\u1eb7c m\u1ef9 ph\u1ea9m, c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb ch\u1ee9c n\u0103ng nhu\u1ed9m t\u00f3c, nh\u01b0ng ch\u1ec9 so s\u00e1nh m\u00e0u s\u1eafc, kh\u00f4ng th\u1ec3 coi l\u00e0 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 c\u1ee7a thu\u1ed1c nhu\u1ed9m, v.v.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, bi\u1ec3u hi\u1ec7n \u0111\u1ea3m b\u1ea3o th\u1eddi gian hi\u1ec3n th\u1ecb hi\u1ec7u qu\u1ea3 v\u00e0 th\u1eddi gian k\u00e9o d\u00e0i kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn, v\u00ec v\u1eady, n\u1ebfu b\u1ea1n di\u1ec5n t\u1ea3 nh\u01b0 &#8220;sau XX ph\u00fat&#8221; ho\u1eb7c &#8220;kh\u00f4ng phai m\u00e0u trong XX gi\u1edd&#8221; trong m\u00f4 t\u1ea3 h\u00ecnh \u1ea3nh sau khi nhu\u1ed9m, n\u00f3 s\u1ebd tr\u1edf th\u00e0nh qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o ho\u1eb7c ph\u00f3ng \u0111\u1ea1i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bieu_hien_2_Vi_du_ve_quang_cao_%E2%80%9Cthuoc_giam_ngua_va_viem%E2%80%9D_thuoc_chong_ngua_vv\"><\/span>Bi\u1ec3u hi\u1ec7n 2: V\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o &#8220;thu\u1ed1c gi\u1ea3m ng\u1ee9a v\u00e0 vi\u00eam&#8221; (thu\u1ed1c ch\u1ed1ng ng\u1ee9a, v.v.)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;Thu\u1ed1c gi\u1ea3m ng\u1ee9a v\u00e0 vi\u00eam&#8221; l\u00e0 thu\u1ed1c bao g\u1ed3m ch\u1ee9c n\u0103ng nh\u01b0 vi\u00eam da, eczema, m\u1ed3 h\u00f4i, ph\u00e1t ban, ng\u1ee9a, ch\u00e1y n\u00e1m, c\u1eafn b\u1edfi c\u00f4n tr\u00f9ng, ph\u00e1t ban n\u1ed5i m\u1ec1 \u0111ay. Trong tr\u01b0\u1eddng h\u1ee3p qu\u1ea3ng c\u00e1o n\u00e0y, vi\u1ec7c c\u00f3 th\u1ec3 so s\u00e1nh h\u00ecnh \u1ea3nh c\u1ee7a v\u00f9ng b\u1ecb s\u01b0ng do c\u1eafn b\u1edfi c\u00f4n tr\u00f9ng v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a v\u00f9ng sau khi ch\u1eefa l\u00e0nh hay kh\u00f4ng s\u1ebd tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n<p>V\u1ec1 \u0111i\u1ec1u n\u00e0y, n\u00f3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 &#8220;Nguy\u00ean t\u1eafc, kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec.&#8221; Ngo\u00e0i ra, nh\u01b0 m\u1ed9t b\u1ed5 sung, &#8220;\u0110\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ee9c n\u0103ng ch\u1eefa b\u1ec7nh, ho\u00e0n to\u00e0n ch\u1eefa kh\u1ecfi, n\u1ebfu kh\u00f4ng ph\u1ea3i l\u00e0 bi\u1ec3u hi\u1ec7n \u0111\u1ea3m b\u1ea3o th\u1eddi gian hi\u1ec3n th\u1ecb hi\u1ec7u qu\u1ea3 v\u00e0 th\u1eddi gian k\u00e9o d\u00e0i hi\u1ec7u qu\u1ea3 ho\u1eb7c bi\u1ec3u hi\u1ec7n \u0111\u1ea3m b\u1ea3o an to\u00e0n, th\u00ec kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec v\u1edbi n\u1ed9i dung \u0111\u00e3 ch\u1eefa ho\u1eb7c ho\u00e0n to\u00e0n ch\u1eefa kh\u1ecfi b\u1eb1ng h\u00ecnh \u1ea3nh tr\u01b0\u1edbc v\u00e0 sau khi s\u1eed d\u1ee5ng.&#8221; \u0110i\u1ec1u n\u00e0y cho th\u1ea5y, n\u1ebfu ch\u1ee9c n\u0103ng ch\u1eefa b\u1ec7nh ho\u00e0n to\u00e0n \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn, c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh sau khi ch\u1eefa b\u1ec7nh ho\u00e0n to\u00e0n.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, n\u1ebfu b\u1ea1n \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ea5p nh\u1eadn v\u1edbi ch\u1ee9c n\u0103ng hi\u1ec7u qu\u1ea3 nh\u01b0 &#8220;l\u00e0m gi\u1ea3m XX&#8221;, vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh sau khi ch\u1eefa b\u1ec7nh ho\u00e0n to\u00e0n s\u1ebd g\u1ee3i nh\u1edb \u0111\u1ebfn ch\u1ee9c n\u0103ng hi\u1ec7u qu\u1ea3 ngo\u00e0i s\u1ef1 ch\u1ea5p nh\u1eadn, v.v., v\u00e0 s\u1ebd tr\u1edf n\u00ean b\u1ea5t h\u1ee3p ph\u00e1p, v\u00ec v\u1eady c\u1ea7n ph\u1ea3i c\u1ea9n th\u1eadn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bieu_hien_3_Vi_du_ve_quang_cao_nuoc_hoa_hong_va_kem\"><\/span>Bi\u1ec3u hi\u1ec7n 3: V\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o n\u01b0\u1edbc hoa h\u1ed3ng v\u00e0 kem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p c\u00e1c m\u1ef9 ph\u1ea9m v\u00e0 h\u00e0ng h\u00f3a ngo\u00e0i y t\u1ebf nh\u01b0 m\u1ef9 ph\u1ea9m y t\u1ebf, \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t vi\u1ec7c da s\u1ebd \u0111\u01b0\u1ee3c d\u01b0\u1ee1ng \u1ea9m khi s\u1eed d\u1ee5ng, vi\u1ec7c s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o so s\u00e1nh h\u00ecnh v\u1ebd c\u1ee7a l\u1edbp s\u1eebng kh\u00f4 v\u00e0 l\u1edbp s\u1eebng sau khi d\u01b0\u1ee1ng \u1ea9m s\u1ebd tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n<p>V\u1ec1 \u0111i\u1ec1u n\u00e0y, n\u00f3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 &#8220;Nguy\u00ean t\u1eafc, kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec.&#8221; \u0110\u00f3 l\u00e0 b\u1edfi v\u00ec, v\u1edbi m\u1ef9 ph\u1ea9m v\u00e0 m\u1ef9 ph\u1ea9m y t\u1ebf, vi\u1ec7c s\u1eed d\u1ee5ng bi\u1ec3u hi\u1ec7n ch\u1ee9c n\u0103ng hi\u1ec7u qu\u1ea3 nh\u01b0 &#8220;cung c\u1ea5p \u0111\u1ed9 \u1ea9m cho da&#8221; \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn, nh\u01b0ng ngay c\u1ea3 khi hi\u1ec3n th\u1ecb h\u00ecnh v\u1ebd c\u1ee7a l\u1edbp s\u1eebng sau khi d\u01b0\u1ee1ng \u1ea9m, kh\u00f4ng th\u1ec3 coi l\u00e0 \u0111\u1ea3m b\u1ea3o ch\u1ee9c n\u0103ng hi\u1ec7u qu\u1ea3 cung c\u1ea5p \u0111\u1ed9 \u1ea9m cho da.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bieu_hien_4_Vi_du_ve_quang_cao_my_pham_y_te_co_chuc_nang_%E2%80%9Cngan_chan_XX%E2%80%9D\"><\/span>Bi\u1ec3u hi\u1ec7n 4: V\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o m\u1ef9 ph\u1ea9m y t\u1ebf c\u00f3 ch\u1ee9c n\u0103ng &#8220;ng\u0103n ch\u1eb7n XX&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u1ec1 qu\u1ea3ng c\u00e1o m\u1ef9 ph\u1ea9m y t\u1ebf c\u00f3 ch\u1ee9c n\u0103ng hi\u1ec3n th\u1ecb nh\u01b0 &#8220;ng\u0103n ch\u1eb7n n\u1ee9t n\u1ebb, n\u1ee9t da&#8221;, li\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh c\u1ee7a da kh\u00f4ng c\u00f3 n\u1ee9t n\u1ebb, da kh\u00f4ng c\u00f3 n\u1ee9t n\u1ebb sau khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a da n\u1ee9t n\u1ebb khi kh\u00f4ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m hay kh\u00f4ng?<\/p>\n\n\n\n<p>V\u1ec1 \u0111i\u1ec1u n\u00e0y, n\u00f3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 &#8220;Kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn.&#8221; L\u00fd do l\u00e0 v\u00ec, ch\u1ee9c n\u0103ng &#8220;ng\u0103n ch\u1eb7n n\u1ee9t n\u1ebb&#8221; kh\u00f4ng th\u1ec3 bi\u1ec3u hi\u1ec7n ngay c\u1ea3 khi so s\u00e1nh h\u00ecnh \u1ea3nh tr\u01b0\u1edbc v\u00e0 sau khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>N\u1ebfu s\u1eed d\u1ee5ng nh\u1eefng h\u00ecnh \u1ea3nh n\u00e0y nh\u01b0 t\u00ecnh tr\u1ea1ng tr\u01b0\u1edbc v\u00e0 sau khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, n\u00f3 s\u1ebd tr\u1edf th\u00e0nh bi\u1ec3u hi\u1ec7n ch\u1ee9c n\u0103ng hi\u1ec7u qu\u1ea3 nh\u01b0 &#8220;ch\u1eefa n\u1ee9t n\u1ebb, ho\u00e0n to\u00e0n ch\u1eefa kh\u1ecfi&#8221;, nh\u01b0ng kh\u00f4ng th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ph\u00f2ng ng\u1eeba t\u1eeb h\u00ecnh \u1ea3nh tr\u01b0\u1edbc v\u00e0 sau khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, t\u00f4i \u0111\u00e3 gi\u1edbi thi\u1ec7u 4 v\u00ed d\u1ee5 \u1edf tr\u00ean, nh\u01b0ng trong &#8220;H\u01b0\u1edbng d\u1eabn gi\u00e1m s\u00e1t th\u00edch \u0111\u00e1ng v\u1ec1 qu\u1ea3ng c\u00e1o thu\u1ed1c v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan (Q&amp;A)&#8221;, c\u00e1c v\u00ed d\u1ee5 kh\u00e1c c\u0169ng \u0111\u01b0\u1ee3c \u0111\u01b0a ra, v\u00ec v\u1eady h\u00e3y tham kh\u1ea3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quy_dinh_quang_cao_can_chu_y_trong_linh_vuc_tham_my_va_y_te\"><\/span>Quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o c\u1ea7n ch\u00fa \u00fd trong l\u0129nh v\u1ef1c th\u1ea9m m\u1ef9 v\u00e0 y t\u1ebf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/ZNkCvfYZ1H99DXOeBKnqXJe8UwiQUDc8cBcnsbdnm_UsAvP8RCDgqXo3b3Ojjxeof7ovF-1VxvSk7IslNQMW1vEKyX72SEX4yx2i4jPOQ6LHRz1fEVvDK0Y6ig82VY5zix5JiE77Tx2Qgyi6kim2EkhIV6eoR1-16v73u8X8cMlK64dsUVpMpUXjOj41mw\" alt=\"Quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o c\u1ea7n ch\u00fa \u00fd trong l\u0129nh v\u1ef1c th\u1ea9m m\u1ef9 v\u00e0 y t\u1ebf\" \/><\/figure>\n\n\n\n<p>\u0110\u1ebfn \u0111\u00e2y, ch\u00fang t\u00f4i \u0111\u00e3 gi\u1edbi thi\u1ec7u v\u1ec1 quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o v\u00e0 ph\u00f3ng \u0111\u1ea1i li\u00ean quan \u0111\u1ebfn bi\u1ec3u hi\u1ec7n tr\u01b0\u1edbc v\u00e0 sau. Trong qu\u1ea3ng c\u00e1o th\u1ea9m m\u1ef9 v\u00e0 y t\u1ebf, do x\u1eed l\u00fd c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 d\u01b0\u1ee3c ph\u1ea9m, thi\u1ebft b\u1ecb y t\u1ebf, m\u1ef9 ph\u1ea9m, &#8230; thu\u1ed9c ph\u1ea1m vi c\u1ee7a Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf Nh\u1eadt B\u1ea3n (Pharmaceuticals and Medical Devices Act) v\u00e0 Lu\u1eadt Hi\u1ec3n th\u1ecb h\u00e0ng h\u00f3a Nh\u1eadt B\u1ea3n (Act against Unjustifiable Premiums and Misleading Representations), n\u00ean c\u0169ng c\u00f3 c\u00e1c quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o kh\u00e1c ngo\u00e0i vi\u1ec7c c\u1ea5m qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o v\u00e0 ph\u00f3ng \u0111\u1ea1i.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, vi\u1ec7c c\u1ea5m qu\u1ea3ng c\u00e1o d\u01b0\u1ee3c ph\u1ea9m ch\u01b0a \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t (\u0110i\u1ec1u 68 c\u1ee7a Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf Nh\u1eadt B\u1ea3n) ho\u1eb7c vi\u1ec7c c\u1ea5m hi\u1ec3n th\u1ecb sai l\u1ec7ch v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng (\u0110i\u1ec1u 5, Kho\u1ea3n 1 c\u1ee7a Lu\u1eadt Hi\u1ec3n th\u1ecb h\u00e0ng h\u00f3a Nh\u1eadt B\u1ea3n), &#8230;<\/p>\n\n\n\n<p>N\u1ebfu vi ph\u1ea1m c\u00e1c quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o n\u00e0y, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ph\u1ea3i ch\u1ecbu c\u00e1c bi\u1ec7n ph\u00e1p nh\u01b0 l\u1ec7nh d\u1eebng qu\u1ea3ng c\u00e1o, h\u00ecnh ph\u1ea1t t\u00f9 ho\u1eb7c ph\u1ea1t ti\u1ec1n, v\u00ec v\u1eady b\u1ea1n c\u1ea7n ki\u1ec3m tra t\u1eebng quy \u0111\u1ecbnh.<\/p>\n\n\n\n<p>V\u1ec1 quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o, vui l\u00f2ng tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/monolith.law\/corporate\/pharmaceuticals-advertising-regulations\" target=\"_blank\" rel=\"noreferrer noopener\">Quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o c\u1ee7a Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf Nh\u1eadt B\u1ea3n l\u00e0 g\u00ec? Gi\u1ea3i th\u00edch c\u00e1c \u0111i\u1ec3m \u0111\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o v\u1edbi bi\u1ec3u hi\u1ec7n h\u1ee3p ph\u00e1p[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tom_tat_Neu_ban_gap_kho_khan_ve_bieu_hien_quang_cao_trong_linh_vuc_lam_dep_va_y_te_hay_tim_den_luat_su\"><\/span>T\u00f3m t\u1eaft: N\u1ebfu b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 bi\u1ec3u hi\u1ec7n qu\u1ea3ng c\u00e1o trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p v\u00e0 y t\u1ebf, h\u00e3y t\u00ecm \u0111\u1ebfn lu\u1eadt s\u01b0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 gi\u1edbi thi\u1ec7u \u0111\u1ebfn nay, vi\u1ec7c bi\u1ec3u hi\u1ec7n tr\u01b0\u1edbc v\u00e0 sau kh\u00f4ng ho\u00e0n to\u00e0n b\u1ecb c\u1ea5m, nh\u01b0ng d\u01b0\u1edbi \u0111i\u1ec1u ki\u1ec7n kh\u00f4ng g\u00e2y hi\u1ec3u l\u1ea7m v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m, m\u1ed9t ph\u1ea7n n\u00e0o \u0111\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o ho\u1eb7c ph\u00f3ng \u0111\u1ea1i.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, vi\u1ec7c \u0111\u00e1nh gi\u00e1 xem bi\u1ec3u hi\u1ec7n n\u00e0o l\u00e0 qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o ho\u1eb7c ph\u00f3ng \u0111\u1ea1i kh\u00f4ng c\u00f3 ti\u00eau ch\u00ed r\u00f5 r\u00e0ng, v\u00e0 vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u1ec9 d\u1ef1a tr\u00ean suy ngh\u0129 c\u00e1 nh\u00e2n l\u00e0 kh\u00f3 \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh ch\u1eafc ch\u1eafn r\u1eb1ng n\u00f3 h\u1ee3p ph\u00e1p. Khi \u0111\u00e1nh gi\u00e1 xem qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty m\u00ecnh c\u00f3 vi ph\u1ea1m &#8216;Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf Nh\u1eadt B\u1ea3n&#8217; hay kh\u00f4ng, ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean tham v\u1ea5n v\u1edbi lu\u1eadt s\u01b0 c\u00f3 kinh nghi\u1ec7m.<\/p>\n\n\n\n<p>Vi\u1ec7c ki\u1ec3m tra ph\u00e1p l\u00fd v\u00e0 \u0111\u1ec1 xu\u1ea5t bi\u1ec3u hi\u1ec7n vi\u1ebft l\u1ea1i theo &#8216;Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf Nh\u1eadt B\u1ea3n&#8217; v\u00e0 c\u00e1c lu\u1eadt kh\u00e1c l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n cao. V\u0103n ph\u00f2ng lu\u1eadt s\u01b0 Monolis \u0111\u00e3 th\u00e0nh l\u1eadp m\u1ed9t nh\u00f3m ph\u00e1p l\u00fd chuy\u00ean v\u1ec1 &#8216;Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb y t\u1ebf Nh\u1eadt B\u1ea3n&#8217;, \u0111\u00e1p \u1ee9ng vi\u1ec7c ki\u1ec3m tra b\u00e0i vi\u1ebft cho c\u00e1c s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i t\u1eeb th\u1ef1c ph\u1ea9m b\u1ed5 sung \u0111\u1ebfn d\u01b0\u1ee3c ph\u1ea9m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Huong_dan_cac_bien_phap_cua_van_phong_luat_su_cua_chung_toi\"><\/span>H\u01b0\u1edbng d\u1eabn c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u0103n ph\u00f2ng lu\u1eadt s\u01b0 Monolith l\u00e0 m\u1ed9t v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u00f3 kinh nghi\u1ec7m phong ph\u00fa v\u1ec1 c\u1ea3 hai m\u1eb7t c\u1ee7a IT, \u0111\u1eb7c bi\u1ec7t l\u00e0 Internet v\u00e0 lu\u1eadt ph\u00e1p. T\u1ea1i v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i, ch\u00fang t\u00f4i cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 ki\u1ec3m tra ph\u00e1p l\u00fd cho b\u00e0i vi\u1ebft v\u00e0 trang \u0111\u00edch, t\u1ea1o h\u01b0\u1edbng d\u1eabn v\u00e0 ki\u1ec3m tra m\u1eabu cho c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh truy\u1ec1n th\u00f4ng, nh\u00e0 \u0111i\u1ec1u h\u00e0nh trang web \u0111\u00e1nh gi\u00e1, \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o, nh\u00e0 s\u1ea3n xu\u1ea5t D2C nh\u01b0 th\u1ef1c ph\u1ea9m b\u1ed5 sung v\u00e0 m\u1ef9 ph\u1ea9m, ph\u00f2ng kh\u00e1m, v\u00e0 c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh d\u1ecbch v\u1ee5 \u1ee9ng d\u1ee5ng. Chi ti\u1ebft \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<p>L\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a V\u0103n ph\u00f2ng lu\u1eadt s\u01b0 Monolith: <a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">Ki\u1ec3m tra b\u00e0i vi\u1ebft &amp; trang \u0111\u00edch theo lu\u1eadt d\u01b0\u1ee3c ph\u1ea9m, v.v.[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111\u00e3 t\u1eebng th\u1ea5y qu\u1ea3ng c\u00e1o v\u1ec1 m\u1ef9 ph\u1ea9m ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c, so s\u00e1nh h\u00ecnh \u1ea3nh tr\u01b0\u1edbc v\u00e0 sau khi s\u1eed d\u1ee5ng ch\u01b0a? Khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn ho\u1eb7c khi s\u1ea3n ph\u1ea9m ch\u01b0a c\u00f3 trong tay, vi\u1ec7c c\u00f3 h\u00ecnh \u1ea3nh so s\u00e1nh s\u1ebd gi [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":59439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/58707"}],"collection":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/comments?post=58707"}],"version-history":[{"count":1,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/58707\/revisions"}],"predecessor-version":[{"id":59438,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/58707\/revisions\/59438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media\/59439"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media?parent=58707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/categories?post=58707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/tags?post=58707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}