{"id":58739,"date":"2023-10-06T11:22:19","date_gmt":"2023-10-06T02:22:19","guid":{"rendered":"https:\/\/monolith.law\/vi\/?p=58739"},"modified":"2026-02-07T19:29:23","modified_gmt":"2026-02-07T10:29:23","slug":"trademark-infringement-cases-illegalityjudgment","status":"publish","type":"post","link":"https:\/\/monolith.law\/vi\/general-corporate\/trademark-infringement-cases-illegalityjudgment","title":{"rendered":"Quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u b\u1ecb x\u00e2m ph\u1ea1m l\u00e0 g\u00ec? Gi\u1ea3i th\u00edch khung \u0111\u00e1nh gi\u00e1 t\u00ednh ph\u00e1p l\u00fd"},"content":{"rendered":"\n<p>N\u1ebfu b\u1ea1n \u0111\u0103ng k\u00fd quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m ho\u1eb7c nguy\u00ean li\u1ec7u kinh doanh c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 ng\u0103n ch\u1eb7n vi\u1ec7c b\u1ecb sao ch\u00e9p.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 quy\u1ec1n &#8220;c\u1ea5m s\u1eed d\u1ee5ng t\u00ean &#8216;Disney'&#8221;. Quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u1ea5m vi\u1ec7c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t ng\u1eef c\u1ea3nh c\u1ee5 th\u1ec3. V\u00ed d\u1ee5 v\u1ec1 Disney, n\u1ebfu m\u1ed9t b\u00ean th\u1ee9 ba t\u1ea1o ra m\u1ed9t c\u01a1 s\u1edf c\u00f3 t\u00ean l\u00e0 &#8220;Disney Island&#8221;, ngay c\u1ea3 khi n\u00f3 kh\u00f4ng c\u00f3 li\u00ean quan g\u00ec \u0111\u1ebfn Disney, n\u00f3 v\u1eabn c\u00f3 th\u1ec3 b\u1ecb hi\u1ec3u nh\u1ea7m l\u00e0 m\u1ed9t c\u01a1 s\u1edf ch\u00ednh th\u1ee9c c\u1ee7a Disney. Quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 quy\u1ec1n c\u1ea5m vi\u1ec7c s\u1eed d\u1ee5ng nh\u01b0 v\u1eady (\u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u&#8221; nh\u01b0 s\u1ebd \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 sau).<\/p>\n\n\n\n<p>V\u1eady ng\u01b0\u1eddi s\u1edf h\u1eefu quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 c\u1ea5m vi\u1ec7c s\u1eed d\u1ee5ng &#8220;th\u01b0\u01a1ng hi\u1ec7u&#8221; tr\u00ean c\u00e1c trang web nh\u01b0 trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c trang web doanh nghi\u1ec7p \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 n\u00e0o? Ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch d\u1ef1a tr\u00ean c\u00e1c v\u00ed d\u1ee5 trong qu\u00e1 kh\u1ee9.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/trademark-infringement-cases-illegalityjudgment\/#Su_dung_thuong_hieu_bi_cam_do_quyen_thuong_hieu\" title=\"S\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u b\u1ecb c\u1ea5m do quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u \">S\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u b\u1ecb c\u1ea5m do quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/trademark-infringement-cases-illegalityjudgment\/#Vi_du_ve_viec_vi_pham_quyen_thuong_hieu_trong_toa_an\" title=\"V\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u trong t\u00f2a \u00e1n\">V\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u trong t\u00f2a \u00e1n<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/trademark-infringement-cases-illegalityjudgment\/#Lieu_tieu_de_cua_sach_hoac_bai_viet_co_vi_pham_quyen_thuong_hieu_khong_Vu_viec_%E2%80%9CChuoi_buoi_sang%E2%80%9D\" title=\"Li\u1ec7u ti\u00eau \u0111\u1ec1 c\u1ee7a s\u00e1ch ho\u1eb7c b\u00e0i vi\u1ebft c\u00f3 vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng? (V\u1ee5 vi\u1ec7c &#8220;Chu\u1ed1i bu\u1ed5i s\u00e1ng&#8221;)\">Li\u1ec7u ti\u00eau \u0111\u1ec1 c\u1ee7a s\u00e1ch ho\u1eb7c b\u00e0i vi\u1ebft c\u00f3 vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng? (V\u1ee5 vi\u1ec7c &#8220;Chu\u1ed1i bu\u1ed5i s\u00e1ng&#8221;)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/trademark-infringement-cases-illegalityjudgment\/#Lieu_san_pham_%E2%80%9Cdi_nho%E2%80%9D_vao_san_pham_noi_tieng_co_vi_pham_quyen_thuong_hieu_khong_Vu_viec_%E2%80%9CBeretta%E2%80%9D\" title=\"Li\u1ec7u s\u1ea3n ph\u1ea9m &#8220;\u0111i nh\u1edd&#8221; v\u00e0o s\u1ea3n ph\u1ea9m n\u1ed5i ti\u1ebfng c\u00f3 vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng? (V\u1ee5 vi\u1ec7c &#8220;Beretta&#8221;)\">Li\u1ec7u s\u1ea3n ph\u1ea9m &#8220;\u0111i nh\u1edd&#8221; v\u00e0o s\u1ea3n ph\u1ea9m n\u1ed5i ti\u1ebfng c\u00f3 vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng? (V\u1ee5 vi\u1ec7c &#8220;Beretta&#8221;)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/trademark-infringement-cases-illegalityjudgment\/#Lieu_khau_hieu_co_vi_pham_quyen_thuong_hieu_khong_Vu_viec_%E2%80%9CAlways_Coca-Cola%E2%80%9D\" title=\"Li\u1ec7u kh\u1ea9u hi\u1ec7u c\u00f3 vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng? (V\u1ee5 vi\u1ec7c &#8220;Always Coca-Cola&#8221;)\">Li\u1ec7u kh\u1ea9u hi\u1ec7u c\u00f3 vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng? (V\u1ee5 vi\u1ec7c &#8220;Always Coca-Cola&#8221;)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/trademark-infringement-cases-illegalityjudgment\/#Tong_ket\" title=\"T\u1ed5ng k\u1ebft\">T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Su_dung_thuong_hieu_bi_cam_do_quyen_thuong_hieu\"><\/span>S\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u b\u1ecb c\u1ea5m do quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1eb7c d\u00f9 c\u00f3 gi\u1edbi h\u1ea1n v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh, nh\u01b0ng ng\u01b0\u1eddi s\u1edf h\u1eefu quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ph\u00e9p s\u1eed d\u1ee5ng \u0111\u1ed9c quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u0103ng k\u00fd. V\u00e0 n\u1ebfu m\u1ed9t b\u00ean th\u1ee9 ba s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u gi\u1ed1ng h\u1ec7t ho\u1eb7c t\u01b0\u01a1ng t\u1ef1 tr\u00ean s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 cho ph\u00e9p, nguy\u00ean t\u1eafc chung l\u00e0 vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, trong s\u1eeda \u0111\u1ed5i Lu\u1eadt Th\u01b0\u01a1ng hi\u1ec7u n\u0103m 2014 (n\u0103m Heisei 26), \u0111i\u1ec1u 26, kho\u1ea3n 1, m\u1ee5c 6 \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp nh\u01b0 sau, v\u00e0 vi\u1ec7c kh\u00f4ng vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u trong tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng ph\u1ea3i l\u00e0 &#8220;s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u&#8221; \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00e0m r\u00f5.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u0110i\u1ec1u 26: Hi\u1ec7u l\u1ef1c c\u1ee7a quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u00e1p d\u1ee5ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u sau \u0111\u00e2y (bao g\u1ed3m c\u1ea3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.)<br> \u2465 Ngo\u00e0i c\u00e1c m\u1ee5c \u0111\u00e3 n\u00eau \u1edf tr\u00ean, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo c\u00e1ch m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft l\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 li\u00ean quan \u0111\u1ebfn c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t s\u1ed1 ng\u01b0\u1eddi<\/p>\n<cite>(Lu\u1eadt Th\u01b0\u01a1ng hi\u1ec7u Nh\u1eadt B\u1ea3n, \u0110i\u1ec1u 26, Kho\u1ea3n 1, M\u1ee5c 6)<\/cite><\/blockquote>\n\n\n\n<p>V\u1eady &#8220;s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u&#8221; n\u00e0y ch\u1ec9 \u0111\u1ebfn \u0111i\u1ec1u g\u00ec?<\/p>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00e1c (ch\u1ee9c n\u0103ng ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m), v\u00e0 \u0111\u1ec3 ch\u1ec9 ra ngu\u1ed3n g\u1ed1c c\u1ee7a s\u1ea3n ph\u1ea9m (ch\u1ee9c n\u0103ng hi\u1ec3n th\u1ecb ngu\u1ed3n g\u1ed1c).<\/p>\n\n\n\n<p>V\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng trong h\u00ecnh th\u1ee9c c\u00f3 ch\u1ee9c n\u0103ng ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m v\u00e0 ch\u1ee9c n\u0103ng hi\u1ec3n th\u1ecb ngu\u1ed3n g\u1ed1c n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 &#8220;s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u&#8221;.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u00ecn th\u1ea5y chu\u1ed7i k\u00fd t\u1ef1 &#8220;ABC&#8221; g\u1eafn tr\u00ean s\u1ea3n ph\u1ea9m, n\u1ebfu h\u1ecd c\u00f3 th\u1ec3 nh\u1edb ra \u0111\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty n\u00e0o, th\u00ec c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng n\u00f3 c\u00f3 ch\u1ee9c n\u0103ng ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m v\u00e0 ch\u1ee9c n\u0103ng hi\u1ec3n th\u1ecb ngu\u1ed3n g\u1ed1c, v\u00e0 vi\u1ec7c g\u1eafn chu\u1ed7i k\u00fd t\u1ef1 &#8220;ABC&#8221; l\u00ean s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c coi l\u00e0 s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, trong tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng kh\u00f4ng th\u1ef1c hi\u1ec7n ch\u1ee9c n\u0103ng ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m v\u00e0 ch\u1ee9c n\u0103ng hi\u1ec3n th\u1ecb ngu\u1ed3n g\u1ed1c, vi\u1ec7c &#8220;s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u&#8221; kh\u00f4ng \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn, v\u00e0 c\u00f3 th\u1ec3 c\u00f3 tr\u01b0\u1eddng h\u1ee3p m\u00e0 hi\u1ec7u l\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u0103ng k\u00fd kh\u00f4ng \u00e1p d\u1ee5ng.<\/p>\n\n\n\n<p>Chi ti\u1ebft v\u1ec1 h\u00ecnh ph\u1ea1t khi quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u b\u1ecb vi ph\u1ea1m s\u1ebd \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09 wp-block-embed-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"kr6YXlsNo9\"><a href=\"https:\/\/monolith.law\/vi\/general-corporate\/penalty-for-trademark-infringement\">&#8216;H\u1ecdc qua v\u00ed d\u1ee5 v\u1ec1 &#8216;Ti\u00eau chu\u1ea9n v\u00e0 h\u00ecnh ph\u1ea1t (t\u00f9 giam v\u00e0 ph\u1ea1t ti\u1ec1n) \u0111\u1ed1i v\u1edbi vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u&#8221;.<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;&#8216;H\u1ecdc qua v\u00ed d\u1ee5 v\u1ec1 &#8216;Ti\u00eau chu\u1ea9n v\u00e0 h\u00ecnh ph\u1ea1t (t\u00f9 giam v\u00e0 ph\u1ea1t ti\u1ec1n) \u0111\u1ed1i v\u1edbi vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u&#8221;.&#8221; &#8212; \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\" src=\"https:\/\/monolith.law\/vi\/general-corporate\/penalty-for-trademark-infringement\/embed#?secret=rWKtSOxwe0#?secret=kr6YXlsNo9\" data-secret=\"kr6YXlsNo9\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_du_ve_viec_vi_pham_quyen_thuong_hieu_trong_toa_an\"><\/span>V\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u trong t\u00f2a \u00e1n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"735\" height=\"490\" src=\"https:\/\/monolith.law\/vi\/wp-content\/uploads\/sites\/17\/2026\/02\/trademark-infringement-cases-illegalityjudgment-2.jpg\" alt=\"\" class=\"wp-image-79439\" style=\"aspect-ratio:1.5;width:840px;height:auto\" srcset=\"https:\/\/monolith.law\/vi\/wp-content\/uploads\/sites\/17\/2026\/02\/trademark-infringement-cases-illegalityjudgment-2.jpg 735w, https:\/\/monolith.law\/vi\/wp-content\/uploads\/sites\/17\/2026\/02\/trademark-infringement-cases-illegalityjudgment-2-300x200.jpg 300w, https:\/\/monolith.law\/vi\/wp-content\/uploads\/sites\/17\/2026\/02\/trademark-infringement-cases-illegalityjudgment-2-250x167.jpg 250w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\">Gi\u1ea3i th\u00edch v\u1ec1 c\u00e1c tr\u01b0\u1eddng h\u1ee3p \u0111\u00e3 tr\u1edf th\u00e0nh v\u1ee5 ki\u1ec7n vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1n quy\u1ebft c\u1ee7a t\u00f2a \u00e1n.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lieu_tieu_de_cua_sach_hoac_bai_viet_co_vi_pham_quyen_thuong_hieu_khong_Vu_viec_%E2%80%9CChuoi_buoi_sang%E2%80%9D\"><\/span>Li\u1ec7u ti\u00eau \u0111\u1ec1 c\u1ee7a s\u00e1ch ho\u1eb7c b\u00e0i vi\u1ebft c\u00f3 vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng? (V\u1ee5 vi\u1ec7c &#8220;Chu\u1ed1i bu\u1ed5i s\u00e1ng&#8221;)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c nguy\u00ean \u0111\u01a1n, ng\u01b0\u1eddi s\u1edf h\u1eefu quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi &#8220;chu\u1ed1i bu\u1ed5i s\u00e1ng&#8221; d\u01b0\u1edbi d\u1ea1ng k\u00fd t\u1ef1 chu\u1ea9n cho &#8220;t\u1ea1p ch\u00ed, s\u00e1ch, m\u1ee5c&#8221; v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1, \u0111\u00e3 kh\u1edfi ki\u1ec7n b\u1ecb \u0111\u01a1n v\u00ec \u0111\u00e3 b\u00e1n s\u00e1ch v\u1edbi ti\u00eau \u0111\u1ec1 &#8220;40 b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a ch\u1ebf \u0111\u1ed9 \u0103n chu\u1ed1i bu\u1ed5i s\u00e1ng&#8221;. T\u00f2a \u00e1n \u0111\u00e3 ph\u00e1n quy\u1ebft nh\u01b0 sau: chu\u1ed7i k\u00fd t\u1ef1 &#8220;chu\u1ed1i bu\u1ed5i s\u00e1ng&#8221; m\u00e0 b\u1ecb \u0111\u01a1n hi\u1ec3n th\u1ecb ch\u1ec9 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb nh\u01b0 m\u1ed9t ti\u00eau \u0111\u1ec1, kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t bi\u1ec3u hi\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c ngu\u1ed3n g\u1ed1c c\u1ee7a n\u00f3, v\u00e0 do \u0111\u00f3, \u0111\u00e3 ph\u1ee7 nh\u1eadn vi\u1ec7c vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Vi\u1ec7c hi\u1ec3n th\u1ecb bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a b\u1ecb \u0111\u01a1n tr\u00ean b\u00eca ho\u1eb7c trang b\u00eca c\u1ee7a s\u00e1ch c\u1ee7a b\u1ecb \u0111\u01a1n ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ti\u00eau \u0111\u1ec1 m\u00f4 t\u1ea3 n\u1ed9i dung c\u1ee7a s\u00e1ch, kh\u00f4ng th\u1ec3 coi l\u00e0 s\u1eed d\u1ee5ng trong t\u00ecnh hu\u1ed1ng c\u00f3 ch\u1ee9c n\u0103ng ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m ho\u1eb7c hi\u1ec3n th\u1ecb ngu\u1ed3n g\u1ed1c, do \u0111\u00f3, kh\u00f4ng th\u1ec3 coi l\u00e0 vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y.<\/p>\n<cite>(Ph\u00e1n quy\u1ebft ng\u00e0y 12 th\u00e1ng 11 n\u0103m 2009 (2009) c\u1ee7a T\u00f2a \u00e1n qu\u1eadn Tokyo)<\/cite><\/blockquote>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a ti\u00eau \u0111\u1ec1 s\u00e1ch, ngay c\u1ea3 khi n\u00f3 ch\u1ee9a chu\u1ed7i k\u00fd t\u1ef1 gi\u1ed1ng h\u1ec7t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n, n\u1ebfu n\u00f3 m\u00f4 t\u1ea3 n\u1ed9i dung c\u1ee7a cu\u1ed1n s\u00e1ch v\u00e0 kh\u00f4ng m\u00f4 t\u1ea3 ngu\u1ed3n g\u1ed1c c\u1ee7a cu\u1ed1n s\u00e1ch nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 &#8220;kh\u00f4ng s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u&#8221;.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a c\u00e1c t\u1ea1p ch\u00ed ho\u1eb7c b\u00e1o \u0111\u1ecbnh k\u1ef3, ho\u1eb7c ti\u00eau \u0111\u1ec1 c\u1ee7a m\u1ed9t lo\u1ea1t c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n d\u01b0\u1edbi c\u00f9ng m\u1ed9t ti\u00eau \u0111\u1ec1 m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c, c\u00f3 th\u1ec3 coi l\u00e0 vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lieu_san_pham_%E2%80%9Cdi_nho%E2%80%9D_vao_san_pham_noi_tieng_co_vi_pham_quyen_thuong_hieu_khong_Vu_viec_%E2%80%9CBeretta%E2%80%9D\"><\/span>Li\u1ec7u s\u1ea3n ph\u1ea9m &#8220;\u0111i nh\u1edd&#8221; v\u00e0o s\u1ea3n ph\u1ea9m n\u1ed5i ti\u1ebfng c\u00f3 vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng? (V\u1ee5 vi\u1ec7c &#8220;Beretta&#8221;)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trong m\u1ed9t v\u00ed d\u1ee5, nh\u00e0 s\u1ea3n xu\u1ea5t s\u00fang n\u1ed5i ti\u1ebfng c\u1ee7a \u00dd &#8220;Beretta&#8221; \u0111\u00e3 k\u00fd h\u1ee3p \u0111\u1ed3ng c\u1ea5p ph\u00e9p v\u1edbi nh\u00e0 s\u1ea3n xu\u1ea5t s\u00fang m\u00f4 h\u00ecnh &#8220;Western Arms&#8221;, v\u00e0 sau \u0111\u00f3 \u0111\u00e3 y\u00eau c\u1ea7u ng\u0103n ch\u1eb7n v\u00e0 b\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i \u0111\u1ed1i v\u1edbi nh\u00e0 s\u1ea3n xu\u1ea5t s\u00fang m\u00f4 h\u00ecnh kh\u00e1c, b\u1ecb \u0111\u01a1n, v\u00ec h\u1ecd \u0111\u00e3 s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n m\u00f4 h\u00ecnh &#8220;Beretta&#8221;, vi ph\u1ea1m \u0110i\u1ec1u 2, \u0110i\u1ec3m 1, S\u1ed1 1 c\u1ee7a Lu\u1eadt ng\u0103n ch\u1eb7n c\u1ea1nh tranh kh\u00f4ng c\u00f4ng b\u1eb1ng (h\u00e0nh vi g\u00e2y nh\u1ea7m l\u1eabn v\u1edbi bi\u1ec3u hi\u1ec7n n\u1ed5i ti\u1ebfng).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, d\u1ef1a tr\u00ean c\u00e1c s\u1ef1 th\u1eadt \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn, c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ecb \u0111\u01a1n l\u00e0 s\u00fang m\u00f4 h\u00ecnh t\u00e1i t\u1ea1o ch\u00ednh x\u00e1c h\u00ecnh d\u00e1ng b\u00ean ngo\u00e0i c\u1ee7a M92F, m\u1ed9t lo\u1ea1i s\u00fang th\u1eadt kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p l\u01b0u th\u00f4ng ho\u1eb7c s\u1edf h\u1eefu t\u1ea1i Nh\u1eadt B\u1ea3n, v\u00e0 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y ch\u1ebft ng\u01b0\u1eddi nh\u01b0 s\u00fang th\u1eadt. Ch\u00fang \u0111\u01b0\u1ee3c giao d\u1ecbch tr\u00ean th\u1ecb tr\u01b0\u1eddng ri\u00eang bi\u1ec7t v\u1edbi s\u00fang th\u1eadt, \u0111\u01b0\u1ee3c ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng v\u1edbi s\u00fang th\u1eadt nh\u01b0 m\u1ed9t m\u00f4 h\u00ecnh gi\u1ea3. Ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi c\u1ea7n m\u00f4 h\u00ecnh s\u00fang n\u00e0y nh\u1eadn bi\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb s\u1ed1 l\u01b0\u1ee3ng l\u1edbn s\u00fang m\u00f4 h\u00ecnh c\u00f3 h\u00ecnh d\u00e1ng v\u00e0 bi\u1ec3u hi\u1ec7n gi\u1ed1ng h\u1ec7t v\u1edbi s\u00fang th\u1eadt c\u1ee7a nguy\u00ean \u0111\u01a1n, v\u00e0 sau khi \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ch\u00fang nh\u01b0 m\u1ed9t m\u00f4 h\u00ecnh s\u00fang, h\u1ecd ch\u1ecdn v\u00e0 mua ch\u00fang. Do \u0111\u00f3, ngay c\u1ea3 khi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ecb \u0111\u01a1n c\u00f3 h\u00ecnh d\u00e1ng s\u1ea3n ph\u1ea9m gi\u1ed1ng h\u1ec7t v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a nguy\u00ean \u0111\u01a1n, h\u00ecnh d\u00e1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ecb \u0111\u01a1n kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo c\u00e1ch c\u00f3 ch\u1ee9c n\u0103ng hi\u1ec3n th\u1ecb ngu\u1ed3n g\u1ed1c, ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m n\u00e0y v\u1edbi s\u1ea3n ph\u1ea9m kh\u00e1c.<\/p>\n<cite>(Ph\u00e1n quy\u1ebft ng\u00e0y 29 th\u00e1ng 6 n\u0103m 2000 (2000) c\u1ee7a T\u00f2a \u00e1n qu\u1eadn Tokyo)<\/cite><\/blockquote>\n\n\n\n<p>T\u00f2a \u00e1n \u0111\u00e3 ph\u00e1n quy\u1ebft r\u1eb1ng, ngay c\u1ea3 khi s\u00fang m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n t\u00e1i t\u1ea1o ch\u00ednh x\u00e1c h\u00ecnh d\u00e1ng c\u1ee7a s\u1ea3n ph\u1ea9m th\u1eadt, h\u00ecnh d\u00e1ng c\u1ee7a s\u1ea3n ph\u1ea9m m\u00f4 h\u00ecnh kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo c\u00e1ch c\u00f3 ch\u1ee9c n\u0103ng hi\u1ec3n th\u1ecb ngu\u1ed3n g\u1ed1c, ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m n\u00e0y v\u1edbi s\u1ea3n ph\u1ea9m kh\u00e1c.<\/p>\n\n\n\n<p>Trong v\u00ed d\u1ee5 n\u00e0y, Beretta kh\u00f4ng s\u1ea3n xu\u1ea5t ho\u1eb7c b\u00e1n s\u00fang m\u00f4 h\u00ecnh, v\u00e0 c\u00f3 m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng v\u1ec1 kh\u1ea3 n\u0103ng g\u00e2y ch\u1ebft ng\u01b0\u1eddi, m\u1ed9t ch\u1ee9c n\u0103ng c\u1ed1t l\u00f5i, gi\u1eefa s\u00fang th\u1eadt c\u1ee7a Beretta v\u00e0 s\u00fang m\u00f4 h\u00ecnh c\u1ee7a c\u00f4ng ty kh\u00e1c, v\u00e0 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd nh\u1ea7m l\u1eabn v\u1ec1 s\u1ef1 gi\u1ed1ng nhau c\u1ee7a s\u1ea3n ph\u1ea9m. Do \u0111\u00f3, ngay c\u1ea3 khi Beretta t\u1ef1 s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n s\u00fang m\u00f4 h\u00ecnh, v\u00e0 c\u1ea5p ph\u00e9p s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh cho Western Arms, c\u00f3 th\u1ec3 c\u00f3 tr\u01b0\u1eddng h\u1ee3p m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a Western Arms \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn c\u00f3 ch\u1ee9c n\u0103ng ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m, v\u00e0 m\u00f4 h\u00ecnh gi\u1ea3 c\u1ee7a ng\u01b0\u1eddi kh\u00e1c vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lieu_khau_hieu_co_vi_pham_quyen_thuong_hieu_khong_Vu_viec_%E2%80%9CAlways_Coca-Cola%E2%80%9D\"><\/span>Li\u1ec7u kh\u1ea9u hi\u1ec7u c\u00f3 vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng? (V\u1ee5 vi\u1ec7c &#8220;Always Coca-Cola&#8221;)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"735\" height=\"490\" src=\"https:\/\/monolith.law\/vi\/wp-content\/uploads\/sites\/17\/2026\/02\/trademark-infringement-cases-illegalityjudgment-3.jpg\" alt=\"\" class=\"wp-image-79440\" style=\"aspect-ratio:1.5;width:840px;height:auto\" srcset=\"https:\/\/monolith.law\/vi\/wp-content\/uploads\/sites\/17\/2026\/02\/trademark-infringement-cases-illegalityjudgment-3.jpg 735w, https:\/\/monolith.law\/vi\/wp-content\/uploads\/sites\/17\/2026\/02\/trademark-infringement-cases-illegalityjudgment-3-300x200.jpg 300w, https:\/\/monolith.law\/vi\/wp-content\/uploads\/sites\/17\/2026\/02\/trademark-infringement-cases-illegalityjudgment-3-250x167.jpg 250w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\">Li\u1ec7u kh\u1ea9u hi\u1ec7u \u0111\u1ec3 th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng c\u00f3 vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng?<\/figcaption><\/figure>\n\n\n\n<p>Trong m\u1ed9t v\u00ed d\u1ee5, Coca-Cola \u0111\u00e3 hi\u1ec3n th\u1ecb kh\u1ea9u hi\u1ec7u &#8220;Always Coca-Cola&#8221; tr\u00ean lon \u0111\u1ec3 b\u00e1n \u0111\u1ed3 u\u1ed1ng cola nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a vi\u1ec7c th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng, v\u00e0 nguy\u00ean \u0111\u01a1n, ng\u01b0\u1eddi \u0111\u00e3 \u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u &#8220;Always&#8221; cho &#8220;\u0111\u1ed3 u\u1ed1ng gi\u1ea3i kh\u00e1t bao g\u1ed3m cola&#8221; v\u00e0 c\u00e1c lo\u1ea1i t\u1ed1t c\u0169 29, \u0111\u00e3 y\u00eau c\u1ea7u c\u1ea5m s\u1eed d\u1ee5ng &#8220;Always&#8221; v\u00e0 b\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i v\u00ec vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>T\u1eeb &#8220;Always&#8221;, c\u00f3 ngh\u0129a l\u00e0 &#8220;lu\u00f4n lu\u00f4n, b\u1ea5t c\u1ee9 l\u00fac n\u00e0o&#8221;, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t bi\u1ec3u hi\u1ec7n c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng c\u01b0\u1eddng s\u1ee9c mua c\u1ee7a s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n u\u1ed1ng Coca-Cola m\u1ecdi l\u00fac, v\u00e0 \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a kh\u1ea9u hi\u1ec7u trong m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u1ec3 th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng, do \u0111\u00f3, n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo c\u00e1ch c\u00f3 ch\u1ee9c n\u0103ng x\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m ho\u1eb7c hi\u1ec3n th\u1ecb ngu\u1ed3n g\u1ed1c, v\u00e0 do \u0111\u00f3, n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Do \u0111\u00f3, n\u00f3 kh\u00f4ng vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<cite>(Ph\u00e1n quy\u1ebft ng\u00e0y 22 th\u00e1ng 7 n\u0103m 1998 (1998) c\u1ee7a T\u00f2a \u00e1n qu\u1eadn Tokyo)<\/cite><\/blockquote>\n\n\n\n<p>T\u00f2a \u00e1n \u0111\u00e3 ph\u00e1n quy\u1ebft r\u1eb1ng, chu\u1ed7i k\u00fd t\u1ef1 &#8220;Always&#8221; \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb nh\u1ecf \u1edf g\u00f3c tr\u00ean b\u00ean tr\u00e1i c\u1ee7a logo &#8220;Coca-Cola&#8221; tr\u00ean lon ch\u1ec9 \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a kh\u1ea9u hi\u1ec7u trong m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u1ec3 th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng, v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo c\u00e1ch c\u00f3 ch\u1ee9c n\u0103ng hi\u1ec3n th\u1ecb ngu\u1ed3n g\u1ed1c c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00e0 do \u0111\u00f3, n\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, kh\u1ea9u hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c c\u1ee5m t\u1eeb qu\u1ea3ng c\u00e1o nh\u01b0 kh\u1ea9u hi\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i kh\u00f4ng ch\u1ec9 cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 m\u00e0 c\u00f2n cho c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 chung, v\u00e0 do \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng kh\u00f3 ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a ai th\u00f4ng qua c\u1ee5m t\u1eeb qu\u1ea3ng c\u00e1o \u0111\u00f3, v\u00e0 h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p \u0111\u1ec1u b\u1ecb t\u1eeb ch\u1ed1i \u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, theo s\u1ef1 s\u1eeda \u0111\u1ed5i ti\u00eau chu\u1ea9n xem x\u00e9t v\u00e0o n\u0103m 2016 (2016), &#8220;N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u \u0111\u0103ng k\u00fd \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft kh\u00f4ng ch\u1ec9 nh\u01b0 m\u1ed9t qu\u1ea3ng c\u00e1o ho\u1eb7c tri\u1ebft l\u00fd kinh doanh ho\u1eb7c ch\u00ednh s\u00e1ch qu\u1ea3n l\u00fd c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n nh\u01b0 m\u1ed9t t\u1eeb m\u1edbi, n\u00f3 s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 thu\u1ed9c v\u1ec1 m\u1ee5c n\u00e0y&#8221; \u0111\u00e3 \u0111\u01b0\u1ee3c ghi r\u00f5 trong ti\u00eau chu\u1ea9n xem x\u00e9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Do \u0111\u00f3, n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft nh\u01b0 m\u1ed9t &#8220;qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5&#8221; ho\u1eb7c &#8220;tri\u1ebft l\u00fd kinh doanh ho\u1eb7c ch\u00ednh s\u00e1ch qu\u1ea3n l\u00fd&#8221;, nh\u01b0ng s\u1eed d\u1ee5ng t\u1eeb m\u1edbi, bao g\u1ed3m t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00ednh m\u00ecnh, v\u00e0 c\u00f3 y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t d\u1ea5u hi\u1ec7u ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, th\u00ec ngay c\u1ea3 khi n\u00f3 l\u00e0 m\u1ed9t kh\u1ea9u hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>X\u00e9t theo \u0111i\u1ec1u n\u00e0y, kh\u00f4ng th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh ngay l\u1eadp t\u1ee9c r\u1eb1ng s\u1ee9c m\u1ea1nh ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c ph\u1ee7 nh\u1eadn v\u00e0 kh\u00f4ng vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 v\u00ec s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u0103ng k\u00fd l\u00e0 m\u1ed9t kh\u1ea9u hi\u1ec7u. N\u1ebfu vi\u1ec7c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u0103ng k\u00fd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f3 ch\u1ee9c n\u0103ng ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m v\u00e0 hi\u1ec3n th\u1ecb ngu\u1ed3n g\u1ed1c, th\u00ec c\u00f3 th\u1ec3 c\u00f3 tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u trong kh\u1ea9u hi\u1ec7u.<\/p>\n\n\n\n<p>Nguy\u00ean t\u1eafc ph\u00e1p l\u00fd n\u00e0y c\u0169ng \u00e1p d\u1ee5ng cho vi\u1ec7c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Internet, ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u trong qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/listing-ads\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/listing-ads[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tong_ket\"><\/span>T\u1ed5ng k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, tr\u00ean th\u1ecb tr\u01b0\u1eddng Internet n\u01a1i th\u00f4ng tin v\u1ec1 h\u00e0ng lo\u1ea1t s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tr\u00e0n lan, kh\u00f4ng hi\u1ebfm tr\u01b0\u1eddng h\u1ee3p b\u1ea1n ph\u00e1t hi\u1ec7n ra s\u1ea3n ph\u1ea9m s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u gi\u1ed1ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u0103ng k\u00fd c\u1ee7a m\u00ecnh \u0111ang \u0111\u01b0\u1ee3c b\u00e1n, ho\u1eb7c nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u t\u1eeb c\u00e1c c\u00f4ng ty kh\u00e1c v\u1ec1 s\u1ea3n ph\u1ea9m b\u1ea1n \u0111ang b\u00e1n. Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady, b\u1ea1n th\u01b0\u1eddng c\u1ea3m th\u1ea5y r\u1ea5t v\u1ed9i v\u00e0ng ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p nh\u01b0 x\u00f3a b\u1ecf ngay l\u1eadp t\u1ee9c. <\/p>\n\n\n\n<p>Tuy nhi\u00ean, nh\u01b0 \u0111\u00e3 n\u00eau \u1edf tr\u00ean, ch\u1ec9 v\u00ec s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u0103ng k\u00fd kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 t\u1ea5t c\u1ea3 \u0111\u1ec1u vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ph\u1ea3i l\u00e0 s\u1eed d\u1ee5ng theo c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng, c\u00f3 ph\u1ea3i l\u00e0 vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng, vi\u1ec7c \u0111\u00e1nh gi\u00e1 c\u1ee5 th\u1ec3 ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u g\u00f3c \u0111\u1ed9 d\u1ef1a tr\u00ean t\u00ecnh h\u00ecnh c\u1ee5 th\u1ec3. Do \u0111\u00f3, ch\u00fang t\u00f4i khuy\u1ebfn ngh\u1ecb b\u1ea1n n\u00ean tham v\u1ea5n v\u1edbi chuy\u00ean gia v\u1ec1 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09 wp-block-embed-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"kr6YXlsNo9\"><a href=\"https:\/\/monolith.law\/vi\/general-corporate\/penalty-for-trademark-infringement\">&#8216;H\u1ecdc qua v\u00ed d\u1ee5 v\u1ec1 &#8216;Ti\u00eau chu\u1ea9n v\u00e0 h\u00ecnh ph\u1ea1t (t\u00f9 giam v\u00e0 ph\u1ea1t ti\u1ec1n) \u0111\u1ed1i v\u1edbi vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u&#8221;.<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;&#8216;H\u1ecdc qua v\u00ed d\u1ee5 v\u1ec1 &#8216;Ti\u00eau chu\u1ea9n v\u00e0 h\u00ecnh ph\u1ea1t (t\u00f9 giam v\u00e0 ph\u1ea1t ti\u1ec1n) \u0111\u1ed1i v\u1edbi vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u&#8221;.&#8221; &#8212; \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\" src=\"https:\/\/monolith.law\/vi\/general-corporate\/penalty-for-trademark-infringement\/embed#?secret=rWKtSOxwe0#?secret=kr6YXlsNo9\" data-secret=\"kr6YXlsNo9\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu b\u1ea1n \u0111\u0103ng k\u00fd quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m ho\u1eb7c nguy\u00ean li\u1ec7u kinh doanh c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 ng\u0103n ch\u1eb7n vi\u1ec7c b\u1ecb sao ch\u00e9p. Tuy nhi\u00ean, quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 quy\u1ec1n &#8220;c\u1ea5m s\u1eed d\u1ee5ng t\u00ean &#038;#82 [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":79438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[24,28],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/58739"}],"collection":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/comments?post=58739"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/58739\/revisions"}],"predecessor-version":[{"id":79441,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/58739\/revisions\/79441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media\/79438"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media?parent=58739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/categories?post=58739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/tags?post=58739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}