{"id":58771,"date":"2023-10-06T11:22:20","date_gmt":"2023-10-06T02:22:20","guid":{"rendered":"https:\/\/monolith.law\/vi\/?p=58771"},"modified":"2023-10-20T12:41:46","modified_gmt":"2023-10-20T03:41:46","slug":"it-celebrity-advertisement-contract","status":"publish","type":"post","link":"https:\/\/monolith.law\/vi\/general-corporate\/it-celebrity-advertisement-contract","title":{"rendered":"\u0110i\u1ec3m c\u1ea7n ki\u1ec3m tra trong h\u1ee3p \u0111\u1ed3ng xu\u1ea5t hi\u1ec7n qu\u1ea3ng c\u00e1o gi\u1eefa doanh nghi\u1ec7p IT v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng"},"content":{"rendered":"\n<p>Khi c\u00e1c c\u00f4ng ty IT ph\u00e1t tri\u1ec3n v\u00e0 ti\u1ebfn l\u00ean m\u1ed9t b\u01b0\u1edbc m\u1edbi, &#8220;qu\u1ea3ng c\u00e1o doanh nghi\u1ec7p&#8221; v\u00e0 &#8220;qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m&#8221; l\u00e0 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 n\u00e2ng cao uy t\u00edn x\u00e3 h\u1ed9i, m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh \u0111\u00f3, n\u1ebfu s\u1eed d\u1ee5ng nh\u1eefng ng\u00f4i sao n\u1ed5i ti\u1ebfng ho\u1eb7c di\u1ec5n vi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty\/s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, n\u1ebfu s\u1eed d\u1ee5ng sai c\u00e1ch \u1ea3nh ho\u1eb7c video, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 b\u1ecb y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, l\u1ea7n n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch chi ti\u1ebft v\u1ec1 nh\u1eefng \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd trong c\u00e1c \u0111i\u1ec1u kho\u1ea3n quan tr\u1ecdng c\u1ee7a h\u1ee3p \u0111\u1ed3ng xu\u1ea5t hi\u1ec7n trong qu\u1ea3ng c\u00e1o m\u00e0 c\u00e1c c\u00f4ng ty IT k\u00fd k\u1ebft v\u1edbi c\u00e1c ng\u00f4i sao n\u1ed5i ti\u1ebfng.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/it-celebrity-advertisement-contract\/#Dieu_quan_trong_trong_hop_dong_xuat_hien_trong_quang_cao_la_%E2%80%9CQuyen_cong_khai%E2%80%9D\" title=\"\u0110i\u1ec1u quan tr\u1ecdng trong h\u1ee3p \u0111\u1ed3ng xu\u1ea5t hi\u1ec7n trong qu\u1ea3ng c\u00e1o l\u00e0 &#8220;Quy\u1ec1n c\u00f4ng khai&#8221;\">\u0110i\u1ec1u quan tr\u1ecdng trong h\u1ee3p \u0111\u1ed3ng xu\u1ea5t hi\u1ec7n trong qu\u1ea3ng c\u00e1o l\u00e0 &#8220;Quy\u1ec1n c\u00f4ng khai&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/it-celebrity-advertisement-contract\/#Diem_kiem_tra_hop_dong_tham_gia_quang_cao\" title=\"\u0110i\u1ec3m ki\u1ec3m tra h\u1ee3p \u0111\u1ed3ng tham gia qu\u1ea3ng c\u00e1o\">\u0110i\u1ec3m ki\u1ec3m tra h\u1ee3p \u0111\u1ed3ng tham gia qu\u1ea3ng c\u00e1o<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/it-celebrity-advertisement-contract\/#Pham_vi_cap_phep_su_dung_hinh_anh_va_ten_tuoi\" title=\"Ph\u1ea1m vi c\u1ea5p ph\u00e9p s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 t\u00ean tu\u1ed5i\">Ph\u1ea1m vi c\u1ea5p ph\u00e9p s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 t\u00ean tu\u1ed5i<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/it-celebrity-advertisement-contract\/#Diem_kiem_tra_1\" title=\"\u0110i\u1ec3m ki\u1ec3m tra 1\">\u0110i\u1ec3m ki\u1ec3m tra 1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/it-celebrity-advertisement-contract\/#Diem_kiem_tra_2\" title=\"\u0110i\u1ec3m ki\u1ec3m tra 2\">\u0110i\u1ec3m ki\u1ec3m tra 2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/it-celebrity-advertisement-contract\/#Diem_kiem_tra_3\" title=\"\u0110i\u1ec3m ki\u1ec3m tra 3\">\u0110i\u1ec3m ki\u1ec3m tra 3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/it-celebrity-advertisement-contract\/#Cam_xuat_hien_lien_quan_den_doanh_nghiep_va_san_pham_canh_tranh\" title=\"C\u1ea5m xu\u1ea5t hi\u1ec7n li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m c\u1ea1nh tranh\">C\u1ea5m xu\u1ea5t hi\u1ec7n li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m c\u1ea1nh tranh<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/it-celebrity-advertisement-contract\/#Diem_kiem_tra_1-2\" title=\"\u0110i\u1ec3m ki\u1ec3m tra 1\">\u0110i\u1ec3m ki\u1ec3m tra 1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/it-celebrity-advertisement-contract\/#Diem_kiem_tra_2-2\" title=\"\u0110i\u1ec3m ki\u1ec3m tra 2\">\u0110i\u1ec3m ki\u1ec3m tra 2<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/it-celebrity-advertisement-contract\/#Phi_hop_dong_va_phi_tham_gia\" title=\"Ph\u00ed h\u1ee3p \u0111\u1ed3ng v\u00e0 ph\u00ed tham gia\">Ph\u00ed h\u1ee3p \u0111\u1ed3ng v\u00e0 ph\u00ed tham gia<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/it-celebrity-advertisement-contract\/#Diem_kiem_tra\" title=\"\u0110i\u1ec3m ki\u1ec3m tra\">\u0110i\u1ec3m ki\u1ec3m tra<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/it-celebrity-advertisement-contract\/#Ve_viec_boi_thuong_thiet_hai\" title=\"V\u1ec1 vi\u1ec7c b\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i\">V\u1ec1 vi\u1ec7c b\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/it-celebrity-advertisement-contract\/#Diem_kiem_tra_1-3\" title=\"\u0110i\u1ec3m ki\u1ec3m tra 1\">\u0110i\u1ec3m ki\u1ec3m tra 1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/it-celebrity-advertisement-contract\/#Diem_kiem_tra_2-3\" title=\"\u0110i\u1ec3m ki\u1ec3m tra 2\">\u0110i\u1ec3m ki\u1ec3m tra 2<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/it-celebrity-advertisement-contract\/#Tong_ket\" title=\"T\u1ed5ng k\u1ebft\">T\u1ed5ng k\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/it-celebrity-advertisement-contract\/#Gioi_thieu_ve_cac_bien_phap_cua_van_phong_luat_su_cua_chung_toi\" title=\"Gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i \">Gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i <\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dieu_quan_trong_trong_hop_dong_xuat_hien_trong_quang_cao_la_%E2%80%9CQuyen_cong_khai%E2%80%9D\"><\/span>\u0110i\u1ec1u quan tr\u1ecdng trong h\u1ee3p \u0111\u1ed3ng xu\u1ea5t hi\u1ec7n trong qu\u1ea3ng c\u00e1o l\u00e0 &#8220;Quy\u1ec1n c\u00f4ng khai&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Khi m\u1ed9t ng\u00f4i sao n\u1ed5i ti\u1ebfng xu\u1ea5t hi\u1ec7n trong qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3 s\u1ebd t\u0103ng l\u00ean. \u0110i\u1ec1u n\u00e0y l\u00e0 do t\u00ean tu\u1ed5i v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a ng\u00f4i sao c\u00f3 s\u1ee9c h\u00fat kh\u00e1ch h\u00e0ng, hay n\u00f3i c\u00e1ch kh\u00e1c, c\u00f3 &#8220;gi\u00e1 tr\u1ecb kinh t\u1ebf&#8221;.<\/p>\n\n\n\n<p>Quy\u1ec1n b\u1ea3o v\u1ec7 t\u00ean tu\u1ed5i v\u00e0 h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n theo ph\u00e1p lu\u1eadt, kh\u00f4ng cho ph\u00e9p s\u1eed d\u1ee5ng m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;Quy\u1ec1n c\u00f4ng khai&#8221;. N\u1ebfu m\u1ed9t b\u00ean th\u1ee9 ba s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 cho ph\u00e9p c\u1ee7a ng\u01b0\u1eddi trong qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, h\u1ecd c\u00f3 th\u1ec3 b\u1ecb y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i, ng\u0103n ch\u1eb7n b\u00e1n h\u00e0ng, ti\u00eau h\u1ee7y s\u1ea3n ph\u1ea9m, qu\u1ea3ng c\u00e1o xin l\u1ed7i, v.v. v\u00ec vi ph\u1ea1m quy\u1ec1n c\u00f4ng khai.<\/p>\n\n\n\n<p>H\u1ee3p \u0111\u1ed3ng xu\u1ea5t hi\u1ec7n trong qu\u1ea3ng c\u00e1o quy \u0111\u1ecbnh tr\u1ef1c ti\u1ebfp v\u1ec1 m\u1ee9c \u0111\u1ed9 \u0111\u1ec1n b\u00f9 v\u00e0 c\u00e1c \u0111i\u1ec1u ki\u1ec7n kh\u00e1c li\u00ean quan \u0111\u1ebfn vi\u1ec7c xu\u1ea5t hi\u1ec7n trong qu\u1ea3ng c\u00e1o c\u1ee7a ng\u00f4i sao, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 vi\u1ec7c nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 cho ph\u00e9p s\u1eed d\u1ee5ng t\u1eeb ch\u1ee7 s\u1edf h\u1eefu quy\u1ec1n, t\u1ee9c l\u00e0 ng\u01b0\u1eddi \u0111\u00f3 (ho\u1eb7c c\u00f4ng ty qu\u1ea3n l\u00fd m\u00e0 h\u1ecd thu\u1ed9c v\u1ec1), v\u1ec1 ph\u1ea1m vi, th\u1eddi gian, khu v\u1ef1c, v.v. c\u1ee7a quy\u1ec1n c\u00f4ng khai.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft th\u00eam v\u1ec1 &#8220;Vi ph\u1ea1m quy\u1ec1n c\u00f4ng khai&#8221;, vui l\u00f2ng xem b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u00f9ng v\u1edbi b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/case-of-infringement-publicity-right\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/case-of-infringement-publicity-right[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diem_kiem_tra_hop_dong_tham_gia_quang_cao\"><\/span>\u0110i\u1ec3m ki\u1ec3m tra h\u1ee3p \u0111\u1ed3ng tham gia qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u1eeb \u0111\u00e2y, ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch chi ti\u1ebft c\u00e1c \u0111i\u1ec3m ki\u1ec3m tra d\u1ef1a tr\u00ean h\u1ee3p \u0111\u1ed3ng m\u1eabu v\u1ec1 c\u00e1c \u0111i\u1ec1u kho\u1ea3n quan tr\u1ecdng, nh\u01b0ng h\u00ecnh th\u1ee9c chung l\u00e0 h\u1ee3p \u0111\u1ed3ng ba b\u00ean gi\u1eefa ng\u01b0\u1eddi \u0111\u0103ng qu\u1ea3ng c\u00e1o, c\u00f4ng ty s\u1ea3n xu\u1ea5t ngh\u1ec7 thu\u1eadt v\u00e0 c\u00f4ng ty qu\u1ea3ng c\u00e1o (\u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o).<\/p>\n\n\n\n<p>\u203b C\u00e1c b\u00ean tham gia h\u1ee3p \u0111\u1ed3ng l\u00e0 ng\u01b0\u1eddi \u0111\u0103ng qu\u1ea3ng c\u00e1o (A), c\u00f4ng ty s\u1ea3n xu\u1ea5t ngh\u1ec7 thu\u1eadt (B), v\u00e0 c\u00f4ng ty qu\u1ea3ng c\u00e1o (C). Ngh\u1ec7 s\u0129 thu\u1ed9c c\u00f4ng ty s\u1ea3n xu\u1ea5t ngh\u1ec7 thu\u1eadt (B) xu\u1ea5t hi\u1ec7n trong h\u1ee3p \u0111\u1ed3ng s\u1ebd \u0111\u01b0\u1ee3c ghi l\u00e0 (D).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pham_vi_cap_phep_su_dung_hinh_anh_va_ten_tuoi\"><\/span>Ph\u1ea1m vi c\u1ea5p ph\u00e9p s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 t\u00ean tu\u1ed5i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0110i\u1ec1u 4 (C\u1ea5p ph\u00e9p s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o)<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">B\u00ean B \u0111\u1ed3ng \u00fd cho ph\u00e9p B\u00ean A v\u00e0 B\u00ean C s\u1eed d\u1ee5ng quy\u1ec1n h\u00ecnh \u1ea3nh, t\u00ean tu\u1ed5i (bao g\u1ed3m ch\u1eef k\u00fd), h\u00ecnh \u1ea3nh (bao g\u1ed3m ch\u00e2n dung, h\u00ecnh \u1ea3nh m\u00e0 B\u00ean B \u0111\u00e3 \u0111\u1ed3ng \u00fd) v\u00e0 ti\u1ec3u s\u1eed ng\u1eafn (d\u01b0\u1edbi \u0111\u00e2y g\u1ecdi chung l\u00e0 &#8220;Quy\u1ec1n h\u00ecnh \u1ea3nh c\u1ee7a B\u00ean D&#8221;) trong c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea d\u01b0\u1edbi \u0111\u00e2y li\u00ean quan \u0111\u1ebfn qu\u1ea3ng c\u00e1o n\u00e0y. Tuy nhi\u00ean, c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng v\u00e0 c\u00e1c trang web c\u00f3 n\u1ed9i dung vi ph\u1ea1m ph\u00e1p lu\u1eadt v\u00e0 \u0111\u1ea1o \u0111\u1ee9c c\u00f4ng c\u1ed9ng s\u1ebd b\u1ecb lo\u1ea1i tr\u1eeb. <br> \u2460 Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh v\u00e0 radio (bao g\u1ed3m BS, CS, CATV, v.v.)<br> \u2461 Qu\u1ea3ng c\u00e1o trong nh\u00e0 v\u00e0 ngo\u00e0i tr\u1eddi, qu\u1ea3ng c\u00e1o giao th\u00f4ng (bao g\u1ed3m m\u00e0n h\u00ecnh \u0111\u01b0\u1eddng ph\u1ed1, qu\u1ea3ng c\u00e1o t\u1ea1i r\u1ea1p chi\u1ebfu phim, k\u00eanh tr\u00ean t\u00e0u \u0111i\u1ec7n, v.v.)<br> \u2462 Qu\u1ea3ng c\u00e1o m\u1ea1ng (bao g\u1ed3m trang web, qu\u1ea3ng c\u00e1o banner, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, v.v.) <br> \u2463 Qu\u1ea3ng c\u00e1o in tr\u00ean b\u00e1o, t\u1ea1p ch\u00ed, poster, catalogue, t\u1edd r\u01a1i, POP, th\u01b0 tr\u1ef1c ti\u1ebfp, v.v. <br> \u2464 Qu\u1ea3ng c\u00e1o phim v\u00e0 slide<br> \u2465 Publicity<br> \u2466 Qu\u00e0 t\u1eb7ng khuy\u1ebfn m\u00e3i<br> \u2467 T\u00e0i li\u1ec7u ghi ch\u00fa c\u1ee7a c\u00f4ng ty B\u00ean A, b\u00e1o c\u00e1o kinh doanh, l\u1ecbch s\u1eed c\u00f4ng ty, v.v.<br> \u2468 Tham gia v\u00e0 n\u1ed9p \u0111\u01a1n cho c\u00e1c h\u1ed9i ngh\u1ecb th\u01b0\u01a1ng m\u1ea1i, cung c\u1ea5p cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, b\u00e0i vi\u1ebft v\u1ec1 qu\u1ea3ng c\u00e1o, v.v.<br> \u2489 B\u00ean A s\u1ebd l\u1ea5y s\u1ef1 \u0111\u1ed3ng \u00fd t\u1eeb B\u00ean B th\u00f4ng qua B\u00ean C m\u1ed7i l\u1ea7n s\u1eed d\u1ee5ng Quy\u1ec1n h\u00ecnh \u1ea3nh c\u1ee7a B\u00ean D theo m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng trong c\u00e1c m\u1ee5c tr\u00ean.<\/p>\n\n\n\n<p>\u0110i\u1ec1u kho\u1ea3n n\u00e0y l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u kho\u1ea3n quan tr\u1ecdng nh\u1ea5t trong h\u1ee3p \u0111\u1ed3ng tham gia qu\u1ea3ng c\u00e1o, v\u00e0 c\u1ea7n li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 tr\u00e1nh r\u1eafc r\u1ed1i v\u1edbi c\u00f4ng ty gi\u1ea3i tr\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/07\/it-celebrity-advertisement-contract-3.jpg\" alt=\"\" class=\"wp-image-35015\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diem_kiem_tra_1\"><\/span>\u0110i\u1ec3m ki\u1ec3m tra 1<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Trong ph\u1ea7n \u0111\u1ea7u c\u1ee7a \u0111i\u1ec1u n\u00e0y, n\u00f3i r\u1eb1ng &#8220;\u0111\u1ed3ng \u00fd s\u1eed d\u1ee5ng trong c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea d\u01b0\u1edbi \u0111\u00e2y.&#8221;, nh\u01b0ng m\u1ee9c ph\u00ed s\u1eed d\u1ee5ng v\u00e0 s\u1ed1 l\u1ea7n s\u1eed d\u1ee5ng kh\u00f4ng r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<p>Trong h\u1ee3p \u0111\u1ed3ng tham gia qu\u1ea3ng c\u00e1o, m\u1ed9t kho\u1ea3n ti\u1ec1n s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3 cho &#8220;s\u1ef1 tham gia&#8221;, nh\u01b0ng vi\u1ec7c s\u1eed d\u1ee5ng &#8220;qu\u1ea3ng c\u00e1o \u0111\u00e3 s\u1ea3n xu\u1ea5t&#8221; th\u01b0\u1eddng l\u00e0 mi\u1ec5n ph\u00ed, v\u00ec v\u1eady, n\u00ean s\u1eeda l\u1ea1i th\u00e0nh &#8220;\u0111\u1ed3ng \u00fd s\u1eed d\u1ee5ng mi\u1ec5n ph\u00ed v\u00e0 t\u1ef1 do (ho\u1eb7c kh\u00f4ng gi\u1edbi h\u1ea1n s\u1ed1 l\u1ea7n s\u1eed d\u1ee5ng) trong c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea d\u01b0\u1edbi \u0111\u00e2y&#8221;.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diem_kiem_tra_2\"><\/span>\u0110i\u1ec3m ki\u1ec3m tra 2<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>V\u1ec1 m\u1ee5c 1, \u0111i\u1ec3m 6 &#8220;Publicity&#8221;, hi\u1ec7n nay vi\u1ec7c s\u1eed d\u1ee5ng SNS l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1, v\u00ec v\u1eady, ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean th\u00eam &#8220;bao g\u1ed3m \u0111\u0103ng l\u00ean Twitter, YouTube, Facebook, LINE, v.v.&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diem_kiem_tra_3\"><\/span>\u0110i\u1ec3m ki\u1ec3m tra 3<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Trong m\u1ee5c 2, n\u00f3i r\u1eb1ng &#8220;\u0111\u1ed1i v\u1edbi &#8216;Quy\u1ec1n h\u00ecnh \u1ea3nh c\u1ee7a B\u00ean D&#8217;, s\u1ebd l\u1ea5y s\u1ef1 \u0111\u1ed3ng \u00fd tr\u01b0\u1edbc m\u1ed7i l\u1ea7n s\u1eed d\u1ee5ng theo m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng&#8221;, nh\u01b0ng v\u00ec \u0111\u00e3 c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd s\u1eed d\u1ee5ng t\u1eeb ph\u1ea7n tr\u01b0\u1edbc, n\u00ean x\u00f3a m\u1ee5c n\u00e0y.<\/p>\n\n\n\n<p>Gi\u1ea3 s\u1eed, n\u1ebfu \u0111\u00e2y l\u00e0 quy \u0111\u1ecbnh v\u1ec1 ngh\u0129a v\u1ee5 b\u00e1o c\u00e1o, h\u00e3y ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p \u00edt g\u00e2y phi\u1ec1n h\u00e0 cho ng\u01b0\u1eddi mua qu\u1ea3ng c\u00e1o, nh\u01b0 &#8220;B\u00ean A s\u1ebd b\u00e1o c\u00e1o cho B\u00ean B th\u00f4ng qua B\u00ean C v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng Quy\u1ec1n h\u00ecnh \u1ea3nh c\u1ee7a B\u00ean D theo c\u00e1c m\u1ee5c quy \u0111\u1ecbnh trong m\u1ee5c tr\u01b0\u1edbc m\u1ed7i \u25cb th\u00e1ng&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cam_xuat_hien_lien_quan_den_doanh_nghiep_va_san_pham_canh_tranh\"><\/span>C\u1ea5m xu\u1ea5t hi\u1ec7n li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m c\u1ea1nh tranh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0110i\u1ec1u 6 (C\u1ea5m c\u1ea1nh tranh)<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">B\u00ean B kh\u00f4ng \u0111\u01b0\u1ee3c cho ph\u00e9p s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh c\u1ee7a B\u00ean C trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i t\u1eeb ng\u00e0y k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng n\u00e0y cho \u0111\u1ebfn khi k\u1ebft th\u00fac th\u1eddi h\u1ea1n s\u1eed d\u1ee5ng li\u00ean quan \u0111\u1ebfn c\u00e1c \u0111i\u1ec1u sau:<br> \u2460    Qu\u1ea3ng c\u00e1o c\u1ee7a b\u00ean th\u1ee9 ba ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi l\u0129nh v\u1ef1c kinh doanh ch\u00ednh c\u1ee7a B\u00ean A, \u0111\u00f3 l\u00e0 ph\u00e1t tri\u1ec3n, v\u1eadn h\u00e0nh v\u00e0 b\u00e1n h\u1ec7 th\u1ed1ng k\u1ebf to\u00e1n.<br> \u2461    Qu\u1ea3ng c\u00e1o c\u1ee7a b\u00ean th\u1ee9 ba li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m ch\u00ednh c\u1ee7a B\u00ean A, \u0111\u00f3 l\u00e0 h\u1ec7 th\u1ed1ng k\u1ebf to\u00e1n \u3007\u3007.<\/p>\n\n\n\n<p>Khi B\u00ean B c\u1ea5p ph\u00e9p s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh c\u1ee7a B\u00ean C trong qu\u1ea3ng c\u00e1o c\u1ee7a b\u00ean th\u1ee9 ba, n\u1ebfu vi\u1ec7c x\u00e1c \u0111\u1ecbnh li\u1ec7u qu\u1ea3ng c\u00e1o \u0111\u00f3 c\u00f3 thu\u1ed9c c\u00e1c \u0111i\u1ec1u ki\u1ec7n n\u00eau tr\u00ean hay kh\u00f4ng l\u00e0 kh\u00f4ng r\u00f5 r\u00e0ng, B\u00ean B c\u1ea7n li\u00ean h\u1ec7 v\u1edbi B\u00ean C tr\u01b0\u1edbc v\u00e0 quy\u1ebft \u0111\u1ecbnh sau khi th\u1ea3o lu\u1eadn gi\u1eefa B\u00ean A, B\u00ean B v\u00e0 B\u00ean C.<\/p>\n\n\n\n<p>Xu\u1ea5t hi\u1ec7n c\u1ee7a B\u00ean C trong c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh, radio, k\u1ecbch, h\u00f2a nh\u1ea1c, v.v. kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi \u0111i\u1ec1u n\u00e0y, tr\u1eeb khi ch\u00fang \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 \u0111\u1ed9c l\u1eadp b\u1edfi b\u00ean th\u1ee9 ba c\u1ea1nh tranh v\u1edbi B\u00ean A.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diem_kiem_tra_1-2\"><\/span>\u0110i\u1ec3m ki\u1ec3m tra 1<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>&#8220;H\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ea1nh tranh&#8221; trong \u0111i\u1ec1u 1, m\u1ee5c 1, n\u1ebfu \u0111\u01b0\u1ee3c di\u1ec5n gi\u1ea3i, c\u00f3 ngh\u0129a l\u00e0 B\u00ean A s\u1ebd c\u00f3 quy\u1ec1n s\u1eed d\u1ee5ng \u0111\u1ed9c quy\u1ec1n h\u00ecnh \u1ea3nh c\u1ee7a B\u00ean C trong m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf \u0111\u00e1ng k\u1ec3 ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng B\u00ean C v\u00e0 c\u00f3 th\u1ec3 y\u00eau c\u1ea7u &#8220;ph\u00ed h\u1ee3p \u0111\u1ed3ng \u0111\u1ed9c quy\u1ec1n&#8221; ngo\u00e0i ti\u1ec1n th\u00f9 lao, v\u00ec v\u1eady ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 hi\u1ec7u qu\u1ea3 chi ph\u00ed tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diem_kiem_tra_2-2\"><\/span>\u0110i\u1ec3m ki\u1ec3m tra 2<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>&#8220;H\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ea1nh tranh&#8221; trong \u0111i\u1ec1u 1, m\u1ee5c 2, c\u00f3 ph\u1ea1m vi h\u1ea1n ch\u1ebf h\u1eb9p h\u01a1n &#8220;h\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ea1nh tranh&#8221;, nh\u01b0ng v\u1eabn \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh t\u1ebf c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng B\u00ean C. M\u1eb7c d\u00f9 &#8220;ph\u00ed h\u1ee3p \u0111\u1ed3ng \u0111\u1ed9c quy\u1ec1n&#8221; th\u1ea5p h\u01a1n, nh\u01b0ng c\u00f3 th\u1ec3 y\u00eau c\u1ea7u &#8220;ph\u00ed r\u00e0ng bu\u1ed9c&#8221; v\u00e0 c\u00e1c kho\u1ea3n ph\u00ed kh\u00e1c.<\/p>\n\n\n\n<p>Vi\u1ec7c c\u00f3 y\u00eau c\u1ea7u &#8220;ph\u00ed h\u1ee3p \u0111\u1ed3ng \u0111\u1ed9c quy\u1ec1n&#8221; hay &#8220;ph\u00ed r\u00e0ng bu\u1ed9c&#8221; hay kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 n\u1ed5i ti\u1ebfng c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 s\u1ed1 ti\u1ec1n th\u00f9 lao. Do \u0111\u00f3, b\u1ea1n c\u1ea7n xem x\u00e9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 ng\u00e2n s\u00e1ch, v\u00e0 th\u1ea3o lu\u1eadn k\u1ef9 l\u01b0\u1ee1ng v\u1edbi B\u00ean B v\u00e0 B\u00ean C tr\u01b0\u1edbc.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/07\/it-celebrity-advertisement-contract-1.jpg\" alt=\"\" class=\"wp-image-35014\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phi_hop_dong_va_phi_tham_gia\"><\/span>Ph\u00ed h\u1ee3p \u0111\u1ed3ng v\u00e0 ph\u00ed tham gia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0110i\u1ec1u 7 (Ph\u00ed)<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">B\u00ean C s\u1ebd thanh to\u00e1n cho B\u00ean B, s\u1ed1 ti\u1ec1n l\u00e0 \u3007\u3007 tri\u1ec7u y\u00ean (ch\u01b0a bao g\u1ed3m thu\u1ebf ti\u00eau th\u1ee5 v\u00e0 thu\u1ebf ti\u00eau th\u1ee5 \u0111\u1ecba ph\u01b0\u01a1ng) d\u01b0\u1edbi d\u1ea1ng ph\u00ed h\u1ee3p \u0111\u1ed3ng c\u1ee7a H\u1ee3p \u0111\u1ed3ng n\u00e0y, v\u00e0 s\u1ed1 ti\u1ec1n l\u00e0 \u3007\u3007 tri\u1ec7u y\u00ean (ch\u01b0a bao g\u1ed3m thu\u1ebf ti\u00eau th\u1ee5 v\u00e0 thu\u1ebf ti\u00eau th\u1ee5 \u0111\u1ecba ph\u01b0\u01a1ng) d\u01b0\u1edbi d\u1ea1ng ph\u00ed tham gia quay TVCM, ch\u1ee5p \u1ea3nh t\u0129nh, v\u00e0o t\u00e0i kho\u1ea3n ng\u00e2n h\u00e0ng do B\u00ean B ch\u1ec9 \u0111\u1ecbnh tr\u01b0\u1edbc ng\u00e0y \u3007\u3007 n\u0103m \u3007\u3007 th\u00e1ng \u3007\u3007.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi m\u1ee5c \u0111\u00edch c\u1ee7a \u0110i\u1ec1u 4, Kho\u1ea3n 1, M\u1ee5c 8 v\u00e0 M\u1ee5c 9, ph\u00ed s\u1eed d\u1ee5ng s\u1ebd kh\u00f4ng ph\u00e1t sinh sau khi k\u1ebft th\u00fac th\u1eddi gian s\u1eed d\u1ee5ng n\u00e0y.<br> (L\u01b0\u1ee3c b\u1ecf ph\u1ea7n sau)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diem_kiem_tra\"><\/span>\u0110i\u1ec3m ki\u1ec3m tra<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>&#8220;\u0110i\u1ec1u 4, Kho\u1ea3n 1, M\u1ee5c 8 v\u00e0 M\u1ee5c 9&#8221; n\u00f3i \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng trong t\u00e0i li\u1ec7u gi\u1edbi thi\u1ec7u c\u00f4ng ty c\u1ee7a B\u00ean A v\u00e0 vi\u1ec7c tham gia c\u00e1c cu\u1ed9c h\u1ed9i th\u1ea3o CM kh\u00e1c nhau, nh\u01b0ng trong \u0111i\u1ec1u kho\u1ea3n &#8220;Kh\u00f4ng ph\u00e1t sinh ph\u00ed s\u1eed d\u1ee5ng ngay c\u1ea3 sau khi k\u1ebft th\u00fac th\u1eddi gian s\u1eed d\u1ee5ng n\u00e0y&#8221; c\u1ee7a Kho\u1ea3n 2, kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c c\u1ea5p ph\u00e9p s\u1eed d\u1ee5ng sau khi k\u1ebft th\u00fac th\u1eddi gian s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<p>V\u00ec c\u00f3 th\u1ec3 xem x\u00e9t vi\u1ec7c t\u1ea1o l\u1ea1i t\u00e0i li\u1ec7u gi\u1edbi thi\u1ec7u c\u00f4ng ty, n\u00ean r\u00f5 r\u00e0ng ghi r\u1eb1ng &#8220;C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng mi\u1ec5n ph\u00ed ngay c\u1ea3 sau khi k\u1ebft th\u00fac th\u1eddi gian s\u1eed d\u1ee5ng n\u00e0y&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ve_viec_boi_thuong_thiet_hai\"><\/span>V\u1ec1 vi\u1ec7c b\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/07\/it-celebrity-advertisement-contract-2.jpg\" alt=\"\" class=\"wp-image-35016\" \/><\/figure>\n\n\n\n<p>\n\n\u0110i\u1ec1u 10 (B\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i)\n\n<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Khi b\u1ea5t k\u1ef3 ai trong s\u1ed1 A, B (bao g\u1ed3m C) v\u00e0 C vi ph\u1ea1m m\u1ed9t trong c\u00e1c \u0111i\u1ec1u sau, b\u00ean \u0111\u1ed1i t\u00e1c c\u1ee7a b\u00ean vi ph\u1ea1m c\u00f3 th\u1ec3 h\u1ee7y h\u1ee3p \u0111\u1ed3ng n\u00e0y v\u00e0\/ho\u1eb7c y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i \u0111\u00e3 ph\u1ea3i ch\u1ecbu.<br> (a)    Tr\u01b0\u1eddng h\u1ee3p B (bao g\u1ed3m C) c\u00f3 h\u00e0nh vi l\u00e0m m\u1ea5t \u0111i h\u00ecnh \u1ea3nh v\u00e0 uy t\u00edn x\u00e3 h\u1ed9i c\u1ee7a A v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a A.    <br> (b)    Tr\u01b0\u1eddng h\u1ee3p C kh\u00f4ng th\u1ec3 tham gia do l\u00fd do ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m c\u1ee7a B (bao g\u1ed3m C).    <br> (c)    Tr\u01b0\u1eddng h\u1ee3p vi ph\u1ea1m h\u1ee3p \u0111\u1ed3ng n\u00e0y.    <br> (d)    Tr\u01b0\u1eddng h\u1ee3p c\u00f3 h\u00e0nh vi g\u00e2y tr\u1edf ng\u1ea1i cho vi\u1ec7c th\u1ef1c hi\u1ec7n h\u1ee3p \u0111\u1ed3ng n\u00e0y.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diem_kiem_tra_1-3\"><\/span>\u0110i\u1ec3m ki\u1ec3m tra 1<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u1ede \u0111\u1ea7u v\u0103n b\u1ea3n c\u00f3 t\u1eeb &#8220;b\u00ean \u0111\u1ed1i t\u00e1c c\u1ee7a b\u00ean vi ph\u1ea1m&#8221;, trong tr\u01b0\u1eddng h\u1ee3p h\u1ee3p \u0111\u1ed3ng gi\u1eefa hai b\u00ean ho\u1eb7c hai nh\u00f3m, &#8220;b\u00ean \u0111\u1ed1i t\u00e1c&#8221; r\u00f5 r\u00e0ng, nh\u01b0ng khi c\u00f3 ba b\u00ean tr\u1edf l\u00ean v\u1edbi v\u1ecb tr\u00ed kh\u00e1c nhau trong h\u1ee3p \u0111\u1ed3ng, h\u00e3y s\u1eed d\u1ee5ng &#8220;c\u00e1c b\u00ean kh\u00e1c&#8221; ho\u1eb7c &#8220;b\u00ean \u0111\u1ed1i t\u00e1c kh\u00e1c&#8221;.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, C kh\u00f4ng ph\u1ea3i l\u00e0 b\u00ean trong h\u1ee3p \u0111\u1ed3ng, v\u00ec v\u1eady, ngay c\u1ea3 khi c\u00f3 thi\u1ec7t h\u1ea1i do h\u00e0nh \u0111\u1ed9ng c\u1ee7a C, b\u1ea1n s\u1ebd ph\u1ea3i y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i t\u1eeb c\u00f4ng ty gi\u1ea3i tr\u00ed m\u00e0 C thu\u1ed9c v\u1ec1 (B).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diem_kiem_tra_2-3\"><\/span>\u0110i\u1ec3m ki\u1ec3m tra 2<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>G\u1ea7n \u0111\u00e2y, c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p scandal c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ho\u1eb7c tweet kh\u00f4ng suy ngh\u0129 k\u1ef9 tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1 l\u1edbn, v\u00ec v\u1eady, \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro cho nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 c\u00f4ng ty qu\u1ea3ng c\u00e1o, quan tr\u1ecdng l\u00e0 ph\u1ea3i bao g\u1ed3m c\u00e0ng nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c c\u00e0ng t\u1ed1t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tong_ket\"><\/span>T\u1ed5ng k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L\u1ea7n n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 gi\u1ea3i th\u00edch v\u1ec1 c\u00e1c \u0111i\u1ec3m c\u1ea7n ki\u1ec3m tra trong h\u1ee3p \u0111\u1ed3ng xu\u1ea5t hi\u1ec7n qu\u1ea3ng c\u00e1o m\u00e0 c\u00e1c c\u00f4ng ty IT k\u00fd k\u1ebft v\u1edbi c\u00e1c ng\u00f4i sao ngh\u1ec7 thu\u1eadt, v\u1edbi tr\u1ecdng t\u00e2m l\u00e0 c\u00e1c \u0111i\u1ec1u kho\u1ea3n quan tr\u1ecdng nh\u01b0 &#8220;Ph\u1ea1m vi c\u1ea5p ph\u00e9p s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ho\u1eb7c t\u00ean&#8221;, &#8220;C\u1ea5m xu\u1ea5t hi\u1ec7n li\u00ean quan \u0111\u1ebfn c\u00e1c c\u00f4ng ty \/ s\u1ea3n ph\u1ea9m c\u1ea1nh tranh&#8221;, &#8220;Ph\u00ed h\u1ee3p \u0111\u1ed3ng v\u00e0 ph\u00ed xu\u1ea5t hi\u1ec7n&#8221;, v\u00e0 &#8220;B\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i&#8221;.<\/p>\n\n\n\n<p>M\u1eabu h\u1ee3p \u0111\u1ed3ng m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 s\u1eed d\u1ee5ng l\u00e0 m\u1ed9t h\u1ee3p \u0111\u1ed3ng ba b\u00ean gi\u1eefa ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o, c\u00f4ng ty s\u1ea3n xu\u1ea5t ngh\u1ec7 thu\u1eadt v\u00e0 c\u00f4ng ty qu\u1ea3ng c\u00e1o, nh\u01b0ng c\u00f3 nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p kh\u00e1c nhau nh\u01b0 h\u1ee3p \u0111\u1ed3ng b\u1ed1n b\u00ean bao g\u1ed3m c\u00f4ng ty s\u1ea3n xu\u1ea5t, v\u00ec v\u1eady khi t\u1ea1o h\u1ee3p \u0111\u1ed3ng ho\u1eb7c th\u1ea3o lu\u1eadn v\u1edbi \u0111\u1ed1i t\u00e1c, ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean th\u1ea3o lu\u1eadn v\u1edbi lu\u1eadt s\u01b0 c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u00e0 kinh nghi\u1ec7m phong ph\u00fa thay v\u00ec t\u1ef1 quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gioi_thieu_ve_cac_bien_phap_cua_van_phong_luat_su_cua_chung_toi\"><\/span>Gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u0103n ph\u00f2ng lu\u1eadt s\u01b0 Monolis, ch\u00fang t\u00f4i l\u00e0 m\u1ed9t v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 chuy\u00ean v\u1ec1 IT, \u0111\u1eb7c bi\u1ec7t l\u00e0 Internet v\u00e0 lu\u1eadt, c\u00f3 chuy\u00ean m\u00f4n cao.<\/p>\n\n\n\n<p>Trong vi\u1ec7c s\u1eed d\u1ee5ng an to\u00e0n d\u1ecbch v\u1ee5 \u0111\u1ea1i l\u00fd h\u1ed7 tr\u1ee3 t\u00e0i ch\u00ednh, vi\u1ec7c t\u1ea1o h\u1ee3p \u0111\u1ed3ng l\u00e0 c\u1ea7n thi\u1ebft. T\u1ea1i v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i, ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o v\u00e0 xem x\u00e9t h\u1ee3p \u0111\u1ed3ng cho nhi\u1ec1u v\u1ee5 vi\u1ec7c, t\u1eeb c\u00e1c c\u00f4ng ty ni\u00eam y\u1ebft tr\u00ean Tokyo Stock Exchange Prime \u0111\u1ebfn c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p. N\u1ebfu b\u1ea1n g\u1eb7p kh\u00f3 kh\u0103n v\u1edbi h\u1ee3p \u0111\u1ed3ng, vui l\u00f2ng tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/contractcreation\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/contractcreation[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi c\u00e1c c\u00f4ng ty IT ph\u00e1t tri\u1ec3n v\u00e0 ti\u1ebfn l\u00ean m\u1ed9t b\u01b0\u1edbc m\u1edbi, &#8220;qu\u1ea3ng c\u00e1o doanh nghi\u1ec7p&#8221; v\u00e0 &#8220;qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m&#8221; l\u00e0 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 n\u00e2ng cao uy t\u00edn x\u00e3 h\u1ed9i, m\u1ee9c \u0111\u1ed9 nh\u1eadn bi [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":59081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/58771"}],"collection":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/comments?post=58771"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/58771\/revisions"}],"predecessor-version":[{"id":59080,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/58771\/revisions\/59080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media\/59081"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media?parent=58771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/categories?post=58771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/tags?post=58771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}