{"id":58773,"date":"2023-10-06T11:22:20","date_gmt":"2023-10-06T02:22:20","guid":{"rendered":"https:\/\/monolith.law\/vi\/?p=58773"},"modified":"2023-10-24T14:24:30","modified_gmt":"2023-10-24T05:24:30","slug":"stealth-marketing-regulations-r5","status":"publish","type":"post","link":"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations-r5","title":{"rendered":"T\u1eeb th\u00e1ng 10 n\u0103m 2023 (N\u0103m th\u1ee9 5 c\u1ee7a th\u1eddi k\u1ef3 Reiwa), vi\u1ec7c &#8216;qu\u1ea3ng c\u00e1o&#8217; tr\u1edf th\u00e0nh ngh\u0129a v\u1ee5. Gi\u1ea3i th\u00edch v\u1ec1 ti\u00eau chu\u1ea9n ho\u1ea1t \u0111\u1ed9ng c\u1ee7a quy \u0111\u1ecbnh v\u1ec1 Stema."},"content":{"rendered":"\n<p>Stema (Stealth Marketing) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng ti\u1ebft l\u1ed9 r\u1eb1ng \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o, bao g\u1ed3m c\u00e1c h\u00e0nh \u0111\u1ed9ng nh\u01b0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ho\u1eb7c ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng gi\u1ea3 v\u1edd l\u00e0 m\u1ed9t b\u00ean th\u1ee9 ba trung l\u1eadp \u0111\u1ec3 qu\u1ea3ng b\u00e1 ho\u1eb7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, ho\u1eb7c c\u00e1c nh\u00e0 cung c\u1ea5p nh\u1eadn ti\u1ec1n t\u1eeb ng\u01b0\u1eddi \u0111\u0103ng qu\u1ea3ng c\u00e1o gi\u1ea3 v\u1edd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng \u0111\u1ec3 \u0111\u0103ng c\u00e1c \u0111\u00e1nh gi\u00e1 ho\u1eb7c ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c.<\/p>\n\n\n\n<p>T\u1eeb th\u00e1ng 10 n\u0103m 2023 (n\u0103m th\u1ee9 5 c\u1ee7a th\u1eddi k\u1ef3 Reiwa), c\u00e1c quy \u0111\u1ecbnh d\u1ef1a tr\u00ean Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng c\u1ee7a Nh\u1eadt B\u1ea3n s\u1ebd \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ed1i v\u1edbi Stema, v\u00e0 n\u1ebfu vi ph\u1ea1m, s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a l\u1ec7nh h\u00e0nh ch\u00ednh.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1ea3i th\u00edch chi ti\u1ebft v\u1ec1 c\u00e1c quy \u0111\u1ecbnh Stema s\u1ebd \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng t\u1eeb th\u00e1ng 10 n\u0103m 2023 (n\u0103m th\u1ee9 5 c\u1ee7a th\u1eddi k\u1ef3 Reiwa).<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations-r5\/#Cac_vi_du_ve_Stealth_Marketing_trong_qua_khu\" title=\"C\u00e1c v\u00ed d\u1ee5 v\u1ec1 Stealth Marketing trong qu\u00e1 kh\u1ee9\">C\u00e1c v\u00ed d\u1ee5 v\u1ec1 Stealth Marketing trong qu\u00e1 kh\u1ee9<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations-r5\/#Bai_dang_gia_tren_Tabelog_va_Yahoo_Chiebukuro\" title=\"B\u00e0i \u0111\u0103ng gi\u1ea3 tr\u00ean Tabelog v\u00e0 Yahoo! Chiebukuro\">B\u00e0i \u0111\u0103ng gi\u1ea3 tr\u00ean Tabelog v\u00e0 Yahoo! Chiebukuro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations-r5\/#Vu_Penioku\" title=\"V\u1ee5 Penioku\">V\u1ee5 Penioku<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations-r5\/#Vu_%E2%80%9CFrozen_2%E2%80%9D\" title=\"V\u1ee5 &#8220;Frozen 2&#8221;\">V\u1ee5 &#8220;Frozen 2&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations-r5\/#Nghi_van_Stealth_Marketing_cua_phat_thanh_vien_voi_salon_lam_dep\" title=\"Nghi v\u1ea5n Stealth Marketing c\u1ee7a ph\u00e1t thanh vi\u00ean v\u1edbi salon l\u00e0m \u0111\u1eb9p\">Nghi v\u1ea5n Stealth Marketing c\u1ee7a ph\u00e1t thanh vi\u00ean v\u1edbi salon l\u00e0m \u0111\u1eb9p<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations-r5\/#Tong_quan_ve_quy_dinh_Stema\" title=\"T\u1ed5ng quan v\u1ec1 quy \u0111\u1ecbnh Stema\">T\u1ed5ng quan v\u1ec1 quy \u0111\u1ecbnh Stema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations-r5\/#Hien_thi_khong_dung_trong_Luat_Hien_thi_Qua_tang_cua_Nhat_Ban\" title=\"Hi\u1ec3n th\u1ecb kh\u00f4ng \u0111\u00fang trong Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng c\u1ee7a Nh\u1eadt B\u1ea3n\">Hi\u1ec3n th\u1ecb kh\u00f4ng \u0111\u00fang trong Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng c\u1ee7a Nh\u1eadt B\u1ea3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations-r5\/#Ve_tieu_chuan_ap_dung_quy_dinh_ve_tiep_thi_an_Stealth_Marketing\" title=\"V\u1ec1 ti\u00eau chu\u1ea9n \u00e1p d\u1ee5ng quy \u0111\u1ecbnh v\u1ec1 ti\u1ebfp th\u1ecb \u1ea9n (Stealth Marketing)\">V\u1ec1 ti\u00eau chu\u1ea9n \u00e1p d\u1ee5ng quy \u0111\u1ecbnh v\u1ec1 ti\u1ebfp th\u1ecb \u1ea9n (Stealth Marketing)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations-r5\/#Nguoi_thuc_hien_thong_bao_la_chinh_doanh_nghiep_cung_cap_hang_hoa_hoac_dich_vu\" title=\"Ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n th\u00f4ng b\u00e1o l\u00e0 ch\u00ednh doanh nghi\u1ec7p cung c\u1ea5p h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5\">Ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n th\u00f4ng b\u00e1o l\u00e0 ch\u00ednh doanh nghi\u1ec7p cung c\u1ea5p h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations-r5\/#Kho_cho_nguoi_tieu_dung_thong_thuong_phan_biet_rang_day_la_thong_bao_cua_doanh_nghiep\" title=\"Kh\u00f3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng ph\u00e2n bi\u1ec7t r\u1eb1ng \u0111\u00e2y l\u00e0 th\u00f4ng b\u00e1o c\u1ee7a doanh nghi\u1ec7p\">Kh\u00f3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng ph\u00e2n bi\u1ec7t r\u1eb1ng \u0111\u00e2y l\u00e0 th\u00f4ng b\u00e1o c\u1ee7a doanh nghi\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations-r5\/#Hinh_phat_khi_vi_pham_quy_dinh_ve_tiep_thi_an\" title=\"H\u00ecnh ph\u1ea1t khi vi ph\u1ea1m quy \u0111\u1ecbnh v\u1ec1 ti\u1ebfp th\u1ecb \u1ea9n\">H\u00ecnh ph\u1ea1t khi vi ph\u1ea1m quy \u0111\u1ecbnh v\u1ec1 ti\u1ebfp th\u1ecb \u1ea9n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations-r5\/#Nhung_diem_doanh_nghiep_can_chu_y_khi_thuc_thi_quy_dinh_ve_Stema\" title=\"Nh\u1eefng \u0111i\u1ec3m doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd khi th\u1ef1c thi quy \u0111\u1ecbnh v\u1ec1 Stema\">Nh\u1eefng \u0111i\u1ec3m doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd khi th\u1ef1c thi quy \u0111\u1ecbnh v\u1ec1 Stema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations-r5\/#Tom_tat_Hay_thao_luan_voi_luat_su_ve_viec_dap_ung_voi_viec_tang_cuong_quy_dinh_ve_Stema\" title=\"T\u00f3m t\u1eaft: H\u00e3y th\u1ea3o lu\u1eadn v\u1edbi lu\u1eadt s\u01b0 v\u1ec1 vi\u1ec7c \u0111\u00e1p \u1ee9ng v\u1edbi vi\u1ec7c t\u0103ng c\u01b0\u1eddng quy \u0111\u1ecbnh v\u1ec1 Stema\">T\u00f3m t\u1eaft: H\u00e3y th\u1ea3o lu\u1eadn v\u1edbi lu\u1eadt s\u01b0 v\u1ec1 vi\u1ec7c \u0111\u00e1p \u1ee9ng v\u1edbi vi\u1ec7c t\u0103ng c\u01b0\u1eddng quy \u0111\u1ecbnh v\u1ec1 Stema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations-r5\/#Gioi_thieu_ve_cac_bien_phap_cua_van_phong_luat_su_cua_chung_toi\" title=\"Gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i\">Gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_vi_du_ve_Stealth_Marketing_trong_qua_khu\"><\/span>C\u00e1c v\u00ed d\u1ee5 v\u1ec1 Stealth Marketing trong qu\u00e1 kh\u1ee9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2023\/04\/0d40a5e4a645fc6b96e767d64ac0878e.jpg\" alt=\"C\u00e1c v\u00ed d\u1ee5 v\u1ec1 Stealth Marketing trong qu\u00e1 kh\u1ee9\" class=\"wp-image-60403\" \/><\/figure>\n\n\n\n<p>Cho \u0111\u1ebfn nay, kh\u00f4ng c\u00f3 quy \u0111\u1ecbnh r\u00f5 r\u00e0ng n\u00e0o v\u1ec1 Stealth Marketing, nh\u01b0ng m\u1ed7i khi n\u00f3 \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n, n\u00f3 \u0111\u1ec1u g\u00e2y ra v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n<p>Stealth Marketing c\u00f3 hai lo\u1ea1i ch\u00ednh:<\/p>\n\n\n\n<ul>\n<li>Lo\u1ea1i gi\u1ea3 m\u1ea1o (b\u00e0i \u0111\u0103ng gi\u1ea3): Tr\u01b0\u1eddng h\u1ee3p m\u00e0 nh\u00e0 cung c\u1ea5p gi\u1ea3 m\u1ea1o th\u00e0nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng v\u00e0 \u0111\u0103ng b\u00e0i vi\u1ebft ho\u1eb7c \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c (bao g\u1ed3m c\u1ea3 vi\u1ec7c \u0111\u00e1nh gi\u00e1 x\u1ea5u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ea1nh tranh).<\/li>\n\n\n\n<li>Lo\u1ea1i ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng: Tr\u01b0\u1eddng h\u1ee3p m\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ho\u1eb7c ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m t\u1eeb nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 kh\u00f4ng ti\u1ebft l\u1ed9 r\u1eb1ng \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o. \u0110\u00f4i khi c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;lo\u1ea1i gi\u1ea5u di\u1ebfm l\u1ee3i \u00edch&#8221;.<\/li>\n<\/ul>\n\n\n\n<p>D\u00f9 l\u00e0 lo\u1ea1i n\u00e0o, vi\u1ec7c qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn ra \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec1u \u0111\u01b0\u1ee3c coi l\u00e0 Stealth Marketing. L\u01b0u \u00fd r\u1eb1ng, vi\u1ec7c c\u00f3 ph\u00ed hay kh\u00f4ng kh\u00f4ng li\u00ean quan. Ngay c\u1ea3 khi b\u1ea1n qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng nh\u1eadn ph\u00ed, n\u1ebfu \u0111\u00f3 l\u00e0 &#8220;h\u00e0nh \u0111\u1ed9ng qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng ti\u1ebft l\u1ed9 r\u1eb1ng \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o&#8221;, th\u00ec \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c coi l\u00e0 &#8220;Stealth Marketing&#8221;, v\u00ec v\u1eady h\u00e3y c\u1ea9n th\u1eadn.<\/p>\n\n\n\n<p>V\u1eady tr\u01b0\u1eddng h\u1ee3p n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c coi l\u00e0 Stealth Marketing? \u0110\u1ea7u ti\u00ean, h\u00e3y gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 trong qu\u00e1 kh\u1ee9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bai_dang_gia_tren_Tabelog_va_Yahoo_Chiebukuro\"><\/span>B\u00e0i \u0111\u0103ng gi\u1ea3 tr\u00ean Tabelog v\u00e0 Yahoo! Chiebukuro<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;Tabelog&#8221; l\u00e0 m\u1ed9t trang web x\u1ebfp h\u1ea1ng n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng \u0111i\u1ec3m s\u1ed1 v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a nh\u00e0 h\u00e0ng, nh\u01b0ng v\u00e0o n\u0103m 2011, \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng c\u00f3 nhi\u1ec1u nh\u00e0 cung c\u1ea5p nh\u1eadn ti\u1ec1n t\u1eeb nh\u00e0 h\u00e0ng v\u00e0 \u0111\u0103ng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c l\u00ean Tabelog. \u0110\u00e2y c\u00f3 th\u1ec3 coi l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a lo\u1ea1i gi\u1ea3 m\u1ea1o.<\/p>\n\n\n\n<p>C\u00f4ng ty qu\u1ea3n l\u00fd Tabelog \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p ch\u1ed1ng l\u1ea1i nh\u1eefng nh\u00e0 cung c\u1ea5p gi\u1ea3 m\u1ea1o nh\u01b0 x\u00e1c th\u1ef1c b\u1eb1ng s\u1ed1 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 thi\u1ebft l\u1eadp m\u1ed9t c\u1eeda s\u1ed5 th\u00f4ng b\u00e1o nh\u00e0 cung c\u1ea5p gi\u1ea3 m\u1ea1o sau khi nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 n\u00e0y.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, c\u0169ng \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng c\u00f3 b\u00e0i \u0111\u0103ng gi\u1ea3 t\u1eeb nh\u1eefng nh\u00e0 cung c\u1ea5p t\u01b0\u01a1ng t\u1ef1 tr\u00ean trang web Q&amp;A &#8220;Yahoo! Chiebukuro&#8221; (v\u00ed d\u1ee5, \u0111\u1ed1i v\u1edbi c\u00e2u h\u1ecfi &#8220;Nh\u00e0 h\u00e0ng ramen n\u00e0o g\u1ea7n ga \u25cb\u25cb l\u00e0 \u0111\u00e1ng gi\u00e1 nh\u1ea5t?&#8221;, nh\u00e0 cung c\u1ea5p nh\u1eadn ti\u1ec1n t\u1eeb nh\u00e0 h\u00e0ng \u0111\u0103ng t\u00ean nh\u00e0 h\u00e0ng \u0111\u00f3).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vu_Penioku\"><\/span>V\u1ee5 Penioku<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00e0o n\u0103m 2012, m\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u00e3 vi\u1ebft tr\u00ean blog r\u1eb1ng &#8220;T\u00f4i \u0111\u00e3 mua s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 r\u1ebb tr\u00ean trang web \u0111\u1ea5u gi\u00e1&#8221;, nh\u01b0ng th\u1ef1c t\u1ebf, ng\u01b0\u1eddi \u0111\u00f3 kh\u00f4ng mua s\u1ea3n ph\u1ea9m tr\u00ean trang web \u0111\u1ea5u gi\u00e1, m\u00e0 \u0111\u00e3 nh\u1eadn ti\u1ec1n c\u1ea3m \u01a1n t\u1eeb ng\u01b0\u1eddi quen v\u00e0 vi\u1ebft n\u1ed9i dung \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u tr\u00ean blog.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi qu\u1ea3n l\u00fd phi\u00ean \u0111\u1ea5u gi\u00e1 penny \u0111\u00e3 b\u1ecb b\u1eaft v\u00ec \u0111\u00e3 l\u1eeba \u0111\u1ea3o ph\u00ed v\u00e0 h\u00e0nh vi l\u1eeba \u0111\u1ea3o kh\u00e1c, v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng li\u00ean quan \u0111\u00e3 ph\u1ea3i ch\u1ecbu nhi\u1ec1u ch\u1ec9 tr\u00edch.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn t\u1eeb ng\u1eef &#8220;Stealth Marketing&#8221; t\u1eeb v\u1ee5 vi\u1ec7c n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vu_%E2%80%9CFrozen_2%E2%80%9D\"><\/span>V\u1ee5 &#8220;Frozen 2&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00e0o n\u0103m 2019, Walt Disney Japan \u0111\u00e3 xin l\u1ed7i v\u00ec \u0111\u00e3 \u0111\u1ec3 c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o \u0111\u0103ng c\u1ea3m nh\u1eadn v\u1ec1 &#8220;Frozen 2&#8221; l\u00ean SNS m\u00e0 kh\u00f4ng ghi r\u00f5 r\u1eb1ng \u0111\u00f3 l\u00e0 PR.<\/p>\n\n\n\n<p>Ph\u00eda Walt Disney Japan gi\u1ea3i th\u00edch r\u1eb1ng h\u1ecd \u0111\u00e3 d\u1ef1 \u0111\u1ecbnh y\u00eau c\u1ea7u nh\u00e0 s\u00e1ng t\u1ea1o ghi r\u00f5 r\u1eb1ng \u0111\u00f3 l\u00e0 PR, nh\u01b0ng vi\u1ec7c giao ti\u1ebfp kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7.<\/p>\n\n\n\n<p>Tham kh\u1ea3o: <a href=\"https:\/\/www.disney.co.jp\/corporate\/news\/2019\/20191205\" target=\"_blank\" rel=\"noreferrer noopener\">Walt Disney Japan Co., Ltd. | Apology for the &#8220;Frozen 2&#8221; impression manga project[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nghi_van_Stealth_Marketing_cua_phat_thanh_vien_voi_salon_lam_dep\"><\/span>Nghi v\u1ea5n Stealth Marketing c\u1ee7a ph\u00e1t thanh vi\u00ean v\u1edbi salon l\u00e0m \u0111\u1eb9p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00e0o n\u0103m 2021, th\u00f4ng qua b\u00e1o c\u00e1o c\u1ee7a t\u1ea1p ch\u00ed h\u00e0ng tu\u1ea7n, \u0111\u00e3 \u0111\u01b0\u1ee3c ti\u1ebft l\u1ed9 r\u1eb1ng 7 ph\u00e1t thanh vi\u00ean c\u1ee7a Fuji TV \u0111\u00e3 \u0111\u0103ng \u1ea3nh sau khi c\u1eaft t\u00f3c t\u1ea1i m\u1ed9t salon l\u00e0m \u0111\u1eb9p n\u1ed5i ti\u1ebfng l\u00ean SNS m\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ea3 ph\u00ed, v\u00e0 \u0111\u00e3 b\u1ecb ch\u1ec9 tr\u00edch r\u1eb1ng \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 Stealth Marketing.<\/p>\n\n\n\n<p>Ph\u00eda Fuji TV \u0111\u00e3 b\u00ecnh lu\u1eadn r\u1eb1ng &#8220;\u0111i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 Stealth Marketing&#8221;, nh\u01b0ng \u0111\u00e3 g\u00e2y ra tranh c\u00e3i v\u1ec1 vi\u1ec7c c\u00f3 vi ph\u1ea1m \u0111\u1ea1o \u0111\u1ee9c hay kh\u00f4ng.<\/p>\n\n\n\n<p>Tham kh\u1ea3o: <a href=\"https:\/\/www.asahi.com\/articles\/ASP5X6DLJP5XUCVL01Y.html\" target=\"_blank\" rel=\"noreferrer noopener\">Asahi Shimbun | Fuji female announcer&#8217;s beauty salon SNS &#8216;Not stealth marketing but rule violation'[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tong_quan_ve_quy_dinh_Stema\"><\/span>T\u1ed5ng quan v\u1ec1 quy \u0111\u1ecbnh Stema<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2023\/04\/Shutterstock_2290398131.jpg\" alt=\"T\u1ed5ng quan v\u1ec1 quy \u0111\u1ecbnh Stema\" class=\"wp-image-60405\" \/><\/figure>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 n\u00eau tr\u00ean, Stema \u0111\u00e3 t\u1eebng nhi\u1ec1u l\u1ea7n tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i. M\u1ed7i l\u1ea7n nh\u01b0 v\u1eady, c\u00e1c trang web \u0111\u00e1nh gi\u00e1 v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 t\u1ef1 nguy\u1ec7n \u0111i\u1ec1u ch\u1ec9nh. Tr\u01b0\u1edbc \u0111\u00e2y, kh\u00f4ng c\u00f3 quy t\u1eafc c\u1ee5 th\u1ec3 n\u00e0o c\u1ea5m Stema trong ph\u00e1p lu\u1eadt. Do \u0111\u00f3, nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 s\u1eed d\u1ee5ng Stema nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, v\u00e0 c\u00e1c tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb l\u1eeba b\u1edfi Stema kh\u00f4ng ng\u1eebng t\u0103ng l\u00ean. H\u01a1n n\u1eefa, vi\u1ec7c ch\u1ec9 c\u00f3 Nh\u1eadt B\u1ea3n trong s\u1ed1 c\u00e1c qu\u1ed1c gia th\u00e0nh vi\u00ean OECD (9 qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u v\u1ec1 GDP danh ngh\u0129a) kh\u00f4ng c\u00f3 quy \u0111\u1ecbnh v\u1ec1 ti\u1ebfp th\u1ecb ng\u1ea7m c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ec9 tr\u00edch.<\/p>\n\n\n\n<p>Do \u0111\u00f3, C\u01a1 quan Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n \u0111\u00e3 t\u1ed5 ch\u1ee9c m\u1ed9t h\u1ed9i th\u1ea3o v\u1edbi c\u00e1c chuy\u00ean gia \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 th\u1ef1c tr\u1ea1ng v\u00e0 quy \u0111\u1ecbnh v\u1ec1 Stema, v\u00e0 h\u1ed9i th\u1ea3o n\u00e0y \u0111\u00e3 \u0111\u01b0a ra \u0111\u1ec1 ngh\u1ecb t\u0103ng c\u01b0\u1eddng quy \u0111\u1ecbnh. D\u1ef1a tr\u00ean \u0111\u1ec1 ngh\u1ecb n\u00e0y, C\u01a1 quan Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 ti\u1ebfn h\u00e0nh x\u00e2y d\u1ef1ng ti\u00eau chu\u1ea9n ho\u1ea1t \u0111\u1ed9ng, v\u00e0 \u0111\u00e3 c\u00f4ng b\u1ed1 v\u00e0o ng\u00e0y 28 th\u00e1ng 3 n\u0103m 2023 (n\u0103m th\u1ee9 5 c\u1ee7a Reiwa) r\u1eb1ng Stema s\u1ebd tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau c\u1ee7a quy \u0111\u1ecbnh v\u1ec1 hi\u1ec3n th\u1ecb kh\u00f4ng c\u00f4ng b\u1eb1ng theo Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng.<\/p>\n\n\n\n<p>Tham kh\u1ea3o: <a href=\"https:\/\/www.caa.go.jp\/notice\/assets\/representation_cms216_230328_03.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">C\u01a1 quan Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n\uff5c&#8217;Ti\u00eau chu\u1ea9n ho\u1ea1t \u0111\u1ed9ng cho vi\u1ec7c hi\u1ec3n th\u1ecb m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng kh\u00f3 ph\u00e2n bi\u1ec7t l\u00e0 c\u1ee7a doanh nghi\u1ec7p'[ja]<\/a><\/p>\n\n\n\n<p>Quy \u0111\u1ecbnh v\u1ec1 Stema s\u1ebd ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c th\u1ef1c thi t\u1eeb th\u00e1ng 10 n\u0103m 2023 (n\u0103m th\u1ee9 5 c\u1ee7a Reiwa). T\u1eeb th\u00e1ng 10 n\u0103m 2023 tr\u1edf \u0111i, qu\u1ea3ng c\u00e1o kh\u00f4ng ghi r\u00f5 l\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c coi l\u00e0 Stema v\u00e0 s\u1ebd vi ph\u1ea1m quy \u0111\u1ecbnh v\u1ec1 hi\u1ec3n th\u1ecb kh\u00f4ng c\u00f4ng b\u1eb1ng theo Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng. Do \u0111\u00f3, n\u1ebfu vi ph\u1ea1m quy \u0111\u1ecbnh v\u1ec1 hi\u1ec3n th\u1ecb kh\u00f4ng c\u00f4ng b\u1eb1ng, s\u1ebd tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau c\u1ee7a l\u1ec7nh h\u00e0nh ch\u00ednh v\u00e0 c\u00f4ng b\u1ed1.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a quy \u0111\u1ecbnh Stema l\u00e0 c\u00e1c doanh nghi\u1ec7p (ng\u01b0\u1eddi \u0111\u1eb7t qu\u1ea3ng c\u00e1o), kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng nh\u01b0 nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng b\u00ecnh lu\u1eadn ho\u1eb7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p>B\u1ed9 tr\u01b0\u1edfng \u0111\u1eb7c tr\u00e1ch V\u0103n ph\u00f2ng N\u1ed9i c\u00e1c (ph\u1ee5 tr\u00e1ch Ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 An to\u00e0n th\u1ef1c ph\u1ea9m) Kono Taro \u0111\u00e3 n\u00f3i r\u1eb1ng &#8220;C\u00f3 nh\u1eefng ch\u1ec9 tr\u00edch r\u1eb1ng quy \u0111\u1ecbnh \u1edf Nh\u1eadt B\u1ea3n l\u1ecfng l\u1ebbo h\u01a1n so v\u1edbi n\u01b0\u1edbc ngo\u00e0i, v\u00ed d\u1ee5 nh\u01b0 vi\u1ec7c nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng kh\u00f4ng n\u1eb1m trong ph\u1ea1m vi quy \u0111\u1ecbnh, n\u00ean n\u1ebfu c\u00f3 v\u1ea5n \u0111\u1ec1 kh\u00f4ng th\u1ec3 gi\u1ea3i quy\u1ebft khi \u00e1p d\u1ee5ng quy \u0111\u1ecbnh Stema, t\u00f4i mu\u1ed1n xem x\u00e9t l\u1ea1i.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hien_thi_khong_dung_trong_Luat_Hien_thi_Qua_tang_cua_Nhat_Ban\"><\/span>Hi\u1ec3n th\u1ecb kh\u00f4ng \u0111\u00fang trong Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng c\u1ee7a Nh\u1eadt B\u1ea3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hi\u1ec3n th\u1ecb kh\u00f4ng \u0111\u00fang trong Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng c\u1ee7a Nh\u1eadt B\u1ea3n (Japanese Premiums and Representations Act) bao g\u1ed3m:<\/p>\n\n\n\n<ol type=\"1\" start=\"1\">\n<li>Hi\u1ec3n th\u1ecb sai l\u1ea7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng: Hi\u1ec3n th\u1ecb sai l\u1ea7m v\u1ec1 n\u1ed9i dung s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/li>\n\n\n\n<li>Hi\u1ec3n th\u1ecb sai l\u1ea7m v\u1ec1 l\u1ee3i \u00edch: Hi\u1ec3n th\u1ecb sai l\u1ea7m v\u1ec1 gi\u00e1 c\u1ea3 ho\u1eb7c c\u00e1c \u0111i\u1ec1u ki\u1ec7n giao d\u1ecbch kh\u00e1c c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5<\/li>\n\n\n\n<li>Hi\u1ec3n th\u1ecb c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y hi\u1ec3u l\u1ea7m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn giao d\u1ecbch s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, \u0111\u01b0\u1ee3c Th\u1ee7 t\u01b0\u1edbng Nh\u1eadt B\u1ea3n ch\u1ec9 \u0111\u1ecbnh<\/li>\n<\/ol>\n\n\n\n<p>\u0110\u01b0\u1ee3c chia th\u00e0nh 3 lo\u1ea1i.<\/p>\n\n\n\n<p>Hi\u1ec3n th\u1ecb sai l\u1ea7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng bao g\u1ed3m:<\/p>\n\n\n\n<ul>\n<li>Hi\u1ec3n th\u1ecb l\u00e0 th\u1ecbt b\u00f2 Matsusaka m\u1eb7c d\u00f9 th\u1ef1c t\u1ebf kh\u00f4ng ph\u1ea3i<\/li>\n\n\n\n<li>Hi\u1ec3n th\u1ecb l\u00e0 &#8220;vi\u00ean u\u1ed1ng gi\u1ea3m c\u00e2n ch\u1ec9 c\u1ea7n u\u1ed1ng&#8221; m\u1eb7c d\u00f9 th\u1ef1c t\u1ebf kh\u00f4ng c\u00f3 hi\u1ec7u qu\u1ea3<\/li>\n<\/ul>\n\n\n\n<p>V\u00ed d\u1ee5 nh\u01b0 tr\u00ean.<\/p>\n\n\n\n<p>Hi\u1ec3n th\u1ecb g\u00e2y hi\u1ec3u l\u1ea7m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 th\u1ef1c t\u1ebf l\u00e0 &#8220;t\u1ed1t h\u01a1n&#8221; \u0111\u01b0\u1ee3c coi l\u00e0 hi\u1ec3n th\u1ecb sai l\u1ea7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n<p>Hi\u1ec3n th\u1ecb sai l\u1ea7m v\u1ec1 l\u1ee3i \u00edch bao g\u1ed3m:<\/p>\n\n\n\n<ul>\n<li>\u0110\u01b0\u1ee3c ghi l\u00e0 gi\u1ea3m gi\u00e1 50%, nh\u01b0ng kh\u00f4ng ph\u1ea3i l\u00e0 n\u1eeda gi\u00e1 b\u00e1n th\u00f4ng th\u01b0\u1eddng<\/li>\n\n\n\n<li>\u0110\u01b0\u1ee3c hi\u1ec3n th\u1ecb l\u00e0 &#8220;Ch\u1ec9 c\u00f3 b\u00e2y gi\u1edd l\u00e0 XX y\u00ean!&#8221; nh\u01b0ng th\u1ef1c t\u1ebf l\u00e0 lu\u00f4n b\u00e1n v\u1edbi gi\u00e1 \u0111\u00f3<\/li>\n<\/ul>\n\n\n\n<p>V\u00ed d\u1ee5 nh\u01b0 tr\u00ean.<\/p>\n\n\n\n<p>Hi\u1ec3n th\u1ecb g\u00e2y hi\u1ec3u l\u1ea7m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1eb1ng th\u1ef1c t\u1ebf l\u00e0 &#8220;h\u01a1n&#8221; \u0111\u01b0\u1ee3c coi l\u00e0 hi\u1ec3n th\u1ecb sai l\u1ea7m v\u1ec1 l\u1ee3i \u00edch.<\/p>\n\n\n\n<p>Stealth marketing (Stema) tr\u01b0\u1edbc \u0111\u00e2y kh\u00f4ng b\u1ecb quy \u0111\u1ecbnh tr\u1eeb khi n\u00f3 thu\u1ed9c v\u1ec1 hi\u1ec3n th\u1ecb sai l\u1ea7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c hi\u1ec3n th\u1ecb sai l\u1ea7m v\u1ec1 l\u1ee3i \u00edch, nh\u01b0ng do \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh l\u00e0 &#8220;\u0111\u01b0\u1ee3c Th\u1ee7 t\u01b0\u1edbng Nh\u1eadt B\u1ea3n ch\u1ec9 \u0111\u1ecbnh&#8221;, vi\u1ec7c th\u1ef1c hi\u1ec7n Stema \u0111\u00e3 b\u1ecb quy \u0111\u1ecbnh.<\/p>\n\n\n\n<p>V\u1ec1 Stema v\u00e0 Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng c\u1ee7a Nh\u1eadt B\u1ea3n, vui l\u00f2ng tham kh\u1ea3o b\u00e0i vi\u1ebft chi ti\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/monolith.law\/corporate\/stealth-marketing-regulations\" target=\"_blank\" rel=\"noreferrer noopener\">Stema l\u00e0 hi\u1ec3n th\u1ecb kh\u00f4ng \u0111\u00fang? Di\u1ec5n bi\u1ebfn h\u01b0\u1edbng t\u1edbi vi\u1ec7c t\u0103ng c\u01b0\u1eddng quy \u0111\u1ecbnh v\u00e0 gi\u1ea3i th\u00edch v\u1ec1 Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ve_tieu_chuan_ap_dung_quy_dinh_ve_tiep_thi_an_Stealth_Marketing\"><\/span>V\u1ec1 ti\u00eau chu\u1ea9n \u00e1p d\u1ee5ng quy \u0111\u1ecbnh v\u1ec1 ti\u1ebfp th\u1ecb \u1ea9n (Stealth Marketing)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2023\/04\/Shutterstock_1537432022.jpg\" alt=\"V\u1ec1 ti\u00eau chu\u1ea9n \u00e1p d\u1ee5ng quy \u0111\u1ecbnh v\u1ec1 ti\u1ebfp th\u1ecb \u1ea9n\" class=\"wp-image-60412\" \/><\/figure>\n\n\n\n<p>C\u1ee5c Qu\u1ea3n l\u00fd Ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n \u0111\u00e3 c\u00f4ng b\u1ed1 ti\u00eau chu\u1ea9n \u00e1p d\u1ee5ng quy \u0111\u1ecbnh v\u1ec1 ti\u1ebfp th\u1ecb \u1ea9n v\u00e0o ng\u00e0y 28 th\u00e1ng 3 n\u0103m 2023 (n\u0103m th\u1ee9 5 c\u1ee7a th\u1eddi k\u1ef3 Reiwa).<\/p>\n\n\n\n<p>Tham kh\u1ea3o: <a href=\"https:\/\/www.caa.go.jp\/notice\/assets\/representation_cms216_230328_03.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">C\u1ee5c Qu\u1ea3n l\u00fd Ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n\uff5cTi\u00eau chu\u1ea9n \u00e1p d\u1ee5ng cho vi\u1ec7c &#8216;Kh\u00f3 ph\u00e2n bi\u1ec7t r\u1eb1ng \u0111\u00e2y l\u00e0 th\u00f4ng b\u00e1o c\u1ee7a doanh nghi\u1ec7p'[ja]<\/a><\/p>\n\n\n\n<p>Theo ti\u00eau chu\u1ea9n \u00e1p d\u1ee5ng, th\u00f4ng b\u00e1o c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng \u0111\u1ecbnh r\u00f5 r\u1eb1ng &#8220;ti\u1ebfp th\u1ecb \u1ea9n&#8221; l\u00e0 &#8220;th\u00f4ng b\u00e1o m\u00e0 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n li\u00ean quan \u0111\u1ebfn giao d\u1ecbch h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd cung c\u1ea5p, v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng kh\u00f3 c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft r\u1eb1ng \u0111\u00e2y l\u00e0 th\u00f4ng b\u00e1o c\u1ee7a doanh nghi\u1ec7p&#8221;. T\u00f3m l\u1ea1i, n\u1ebfu thu\u1ed9c hai \u0111i\u1ec1u ki\u1ec7n sau, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 ti\u1ebfp th\u1ecb \u1ea9n:<\/p>\n\n\n\n<ol type=\"1\" start=\"1\">\n<li>Th\u00f4ng b\u00e1o li\u00ean quan \u0111\u1ebfn giao d\u1ecbch h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5, v\u00e0 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n th\u00f4ng b\u00e1o l\u00e0 ch\u00ednh doanh nghi\u1ec7p cung c\u1ea5p h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5<\/li>\n\n\n\n<li>Kh\u00f3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng ph\u00e2n bi\u1ec7t r\u1eb1ng \u0111\u00e2y l\u00e0 th\u00f4ng b\u00e1o c\u1ee7a doanh nghi\u1ec7p<\/li>\n<\/ol>\n\n\n\n<p>H\u00e3y c\u00f9ng ph\u00e2n t\u00edch t\u1eebng \u0111i\u1ec1u ki\u1ec7n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nguoi_thuc_hien_thong_bao_la_chinh_doanh_nghiep_cung_cap_hang_hoa_hoac_dich_vu\"><\/span>Ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n th\u00f4ng b\u00e1o l\u00e0 ch\u00ednh doanh nghi\u1ec7p cung c\u1ea5p h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 gi\u1ea3i th\u00edch tr\u01b0\u1edbc \u0111\u00f3, c\u00f3 hai lo\u1ea1i ti\u1ebfp th\u1ecb \u1ea9n. S\u1eeda \u0111\u1ed5i l\u1ea7n n\u00e0y quy \u0111\u1ecbnh theo c\u1ea3 hai lo\u1ea1i.<\/p>\n\n\n\n<p>1. Th\u00f4ng b\u00e1o do ch\u00ednh doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 nh\u01b0 ti\u1ebfp th\u1ecb \u1ea9n d\u1ea1ng gi\u1ea3 m\u1ea1o m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 gi\u1ea3i th\u00edch tr\u01b0\u1edbc \u0111\u00f3, doanh nghi\u1ec7p gi\u1ea3 v\u1edd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng v\u00e0 vi\u1ebft \u0111\u00e1nh gi\u00e1 cho nh\u00e0 h\u00e0ng. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec, c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng \u0111\u00e2y l\u00e0 &#8220;th\u00f4ng b\u00e1o c\u1ee7a doanh nghi\u1ec7p&#8221;.<\/p>\n\n\n\n<p>2. Th\u00f4ng b\u00e1o doanh nghi\u1ec7p y\u00eau c\u1ea7u ng\u01b0\u1eddi th\u1ee9 ba th\u1ef1c hi\u1ec7n<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 nh\u01b0 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, doanh nghi\u1ec7p y\u00eau c\u1ea7u ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (influencer) \u0111\u0103ng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c m\u00e0 kh\u00f4ng ti\u1ebft l\u1ed9 r\u1eb1ng \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o, ho\u1eb7c \u0111\u0103ng \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ea1nh tranh. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, do doanh nghi\u1ec7p y\u00eau c\u1ea7u \u0111\u0103ng th\u00f4ng tin c\u1ee5 th\u1ec3 v\u00e0 tr\u1ea3 ti\u1ec1n, r\u00f5 r\u00e0ng l\u00e0 doanh nghi\u1ec7p \u0111\u00e3 tham gia quy\u1ebft \u0111\u1ecbnh n\u1ed9i dung th\u00f4ng b\u00e1o.<\/p>\n\n\n\n<p>Ti\u00eau chu\u1ea9n \u00e1p d\u1ee5ng x\u00e1c \u0111\u1ecbnh r\u1eb1ng &#8220;doanh nghi\u1ec7p \u0111\u00e3 tham gia quy\u1ebft \u0111\u1ecbnh n\u1ed9i dung \u0111\u00e1nh gi\u00e1, v.v. c\u1ee7a ng\u01b0\u1eddi th\u1ee9 ba&#8221; trong tr\u01b0\u1eddng h\u1ee3p n\u00e0o, d\u1ef1a tr\u00ean t\u00ecnh hu\u1ed1ng kh\u00e1ch quan, kh\u00f4ng th\u1ec3 coi l\u00e0 n\u1ed9i dung th\u00f4ng b\u00e1o do \u00fd ch\u00ed t\u1ef1 ch\u1ee7 c\u1ee7a ng\u01b0\u1eddi th\u1ee9 ba.<\/p>\n\n\n\n<p>Tham kh\u1ea3o: <a href=\"https:\/\/www.caa.go.jp\/notice\/assets\/representation_cms216_230328_03.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">C\u1ee5c Qu\u1ea3n l\u00fd Ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n\uff5cTi\u00eau chu\u1ea9n \u00e1p d\u1ee5ng cho vi\u1ec7c &#8216;Kh\u00f3 ph\u00e2n bi\u1ec7t r\u1eb1ng \u0111\u00e2y l\u00e0 th\u00f4ng b\u00e1o c\u1ee7a doanh nghi\u1ec7p'[ja]<\/a><\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, ngay c\u1ea3 khi kh\u00f4ng c\u00f3 ch\u1ec9 d\u1eabn ho\u1eb7c y\u00eau c\u1ea7u r\u00f5 r\u00e0ng, n\u1ebfu c\u00f3 m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi th\u1ee9 ba m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u00e1nh gi\u00e1, v.v. c\u1ee7a ng\u01b0\u1eddi th\u1ee9 ba, v\u00e0 kh\u00f4ng th\u1ec3 coi l\u00e0 b\u00e0i \u0111\u0103ng do \u00fd ch\u00ed t\u1ef1 ch\u1ee7 c\u1ee7a ng\u01b0\u1eddi th\u1ee9 ba, c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a quy \u0111\u1ecbnh v\u1ec1 ti\u1ebfp th\u1ecb \u1ea9n.<\/p>\n\n\n\n<p>Vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh n\u00e0y d\u1ef1a tr\u00ean s\u1ef1 \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n t\u1eeb m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi th\u1ee9 ba.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kho_cho_nguoi_tieu_dung_thong_thuong_phan_biet_rang_day_la_thong_bao_cua_doanh_nghiep\"><\/span>Kh\u00f3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng ph\u00e2n bi\u1ec7t r\u1eb1ng \u0111\u00e2y l\u00e0 th\u00f4ng b\u00e1o c\u1ee7a doanh nghi\u1ec7p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Theo ti\u00eau chu\u1ea9n \u00e1p d\u1ee5ng, n\u1ebfu xem to\u00e0n b\u1ed9 n\u1ed9i dung th\u00f4ng b\u00e1o m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng kh\u00f4ng r\u00f5 r\u00e0ng bi\u1ebft r\u1eb1ng \u0111\u00e2y l\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p, s\u1ebd \u0111\u01b0\u1ee3c xem l\u00e0 ti\u1ebfp th\u1ecb \u1ea9n. Tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng h\u1ec1 ghi r\u00f5 r\u1eb1ng \u0111\u00e2y l\u00e0 qu\u1ea3ng c\u00e1o ho\u1eb7c tr\u01b0\u1eddng h\u1ee3p c\u00f3 ghi nh\u01b0ng kh\u00f3 hi\u1ec3u s\u1ebd \u0111\u01b0\u1ee3c xem l\u00e0 ti\u1ebfp th\u1ecb \u1ea9n.<\/p>\n\n\n\n<p>&#8220;Tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng h\u1ec1 ghi r\u00f5 r\u1eb1ng \u0111\u00e2y l\u00e0 qu\u1ea3ng c\u00e1o&#8221; c\u00f3 th\u1ec3 l\u00e0 tr\u01b0\u1eddng h\u1ee3p m\u1eb7c d\u00f9 th\u1ef1c s\u1ef1 \u0111\u00e3 nh\u1eadn y\u00eau c\u1ea7u t\u1eeb ng\u01b0\u1eddi \u0111\u1eb7t qu\u1ea3ng c\u00e1o nh\u01b0ng kh\u00f4ng ghi r\u00f5 \u0111i\u1ec1u n\u00e0y v\u00e0 \u0111\u0103ng \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c nh\u01b0 m\u1ed9t kh\u00e1ch h\u00e0ng th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n<p>&#8220;Tr\u01b0\u1eddng h\u1ee3p c\u00f3 ghi nh\u01b0ng kh\u00f3 hi\u1ec3u r\u1eb1ng \u0111\u00e2y l\u00e0 qu\u1ea3ng c\u00e1o&#8221; c\u00f3 th\u1ec3 l\u00e0 tr\u01b0\u1eddng h\u1ee3p nh\u01b0:<\/p>\n\n\n\n<ul>\n<li>Ghi r\u00f5 l\u00e0 &#8220;qu\u1ea3ng c\u00e1o&#8221; nh\u01b0ng c\u0169ng ghi l\u00e0 &#8220;\u0111\u00e2y l\u00e0 \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi th\u1ee9 ba&#8221;, khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f3 ph\u00e2n bi\u1ec7t \u0111\u00e2y c\u00f3 ph\u1ea3i l\u00e0 qu\u1ea3ng c\u00e1o hay kh\u00f4ng<\/li>\n\n\n\n<li>Ch\u1eef &#8220;qu\u1ea3ng c\u00e1o&#8221; r\u1ea5t nh\u1ecf, m\u1edd, d\u00e0i ho\u1eb7c \u1edf cu\u1ed1i v\u0103n b\u1ea3n, khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f3 nh\u1eadn bi\u1ebft \u0111\u00e2y l\u00e0 qu\u1ea3ng c\u00e1o<\/li>\n\n\n\n<li>Trong tr\u01b0\u1eddng h\u1ee3p video, hi\u1ec3n th\u1ecb &#8220;qu\u1ea3ng c\u00e1o&#8221; trong th\u1eddi gian ng\u1eafn \u0111\u1ebfn m\u1ee9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c, ho\u1eb7c ch\u1ec9 hi\u1ec3n th\u1ecb &#8220;qu\u1ea3ng c\u00e1o&#8221; \u1edf gi\u1eefa ho\u1eb7c cu\u1ed1i video<\/li>\n\n\n\n<li>Trong tr\u01b0\u1eddng h\u1ee3p m\u1ea1ng x\u00e3 h\u1ed9i, ch\u00e8n ch\u1eef &#8220;qu\u1ea3ng c\u00e1o&#8221;, &#8220;PR&#8221;, v.v. v\u00e0o gi\u1eefa h\u00e0ng lo\u1ea1t hashtag<\/li>\n<\/ul>\n\n\n\n<p>v.v.<\/p>\n\n\n\n<p>N\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng xem m\u00e0 kh\u00f4ng nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng \u0111\u00e2y l\u00e0 qu\u1ea3ng c\u00e1o, c\u00f3 kh\u1ea3 n\u0103ng cao s\u1ebd \u0111\u01b0\u1ee3c xem l\u00e0 ti\u1ebfp th\u1ecb \u1ea9n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hinh_phat_khi_vi_pham_quy_dinh_ve_tiep_thi_an\"><\/span>H\u00ecnh ph\u1ea1t khi vi ph\u1ea1m quy \u0111\u1ecbnh v\u1ec1 ti\u1ebfp th\u1ecb \u1ea9n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>N\u1ebfu vi ph\u1ea1m quy \u0111\u1ecbnh v\u1ec1 ti\u1ebfp th\u1ecb \u1ea9n, s\u1ebd tr\u1edf th\u00e0nh vi ph\u1ea1m th\u00f4ng b\u00e1o kh\u00f4ng \u0111\u00fang c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng, v\u00e0 s\u1ebd nh\u1eadn l\u1ec7nh h\u00e0nh ch\u00ednh.<\/p>\n\n\n\n<p>Trong l\u1ec7nh h\u00e0nh ch\u00ednh, th\u01b0\u1eddng y\u00eau c\u1ea7u:<\/p>\n\n\n\n<ul>\n<li>Th\u00f4ng b\u00e1o r\u1ed9ng r\u00e3i v\u1ec1 vi\u1ec7c hi\u1ec3u l\u1ea7m \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng bi\u1ec7n ph\u00e1p ph\u00f2ng ng\u1eeba t\u00e1i ph\u1ea1m<\/li>\n\n\n\n<li>Kh\u00f4ng ti\u1ebfp t\u1ee5c h\u00e0nh vi vi ph\u1ea1m t\u01b0\u01a1ng t\u1ef1 trong t\u01b0\u01a1ng lai<\/li>\n<\/ul>\n\n\n\n<p>Trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, n\u1ebfu kh\u00f4ng ng\u1eebng ti\u1ebfp th\u1ecb \u1ea9n, s\u1ebd nh\u1eadn l\u1ec7nh ng\u1eebng ti\u1ebfp th\u1ecb \u1ea9n.<\/p>\n\n\n\n<p>N\u1ebfu nh\u1eadn l\u1ec7nh h\u00e0nh ch\u00ednh, t\u00ean doanh nghi\u1ec7p y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u00ean trang web c\u1ee7a C\u1ee5c Qu\u1ea3n l\u00fd Ti\u00eau d\u00f9ng ho\u1eb7c c\u1ee7a t\u1ec9nh th\u00e0nh. Ch\u1ec9 vi\u1ec7c c\u00f4ng b\u1ed1 n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 &#8220;th\u00f4ng b\u00e1o r\u1ed9ng r\u00e3i v\u1ec1 vi\u1ec7c hi\u1ec3u l\u1ea7m \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng&#8221;, do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n \u0111\u0103ng th\u00f4ng b\u00e1o v\u1ec1 vi\u1ec7c \u0111\u00e3 th\u1ef1c hi\u1ec7n th\u00f4ng b\u00e1o kh\u00f4ng \u0111\u00fang theo Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng tr\u00ean b\u00e1o h\u00e0ng ng\u00e0y v\u00e0 t\u0103ng c\u01b0\u1eddng vi\u1ec7c th\u00f4ng b\u00e1o. N\u1ebfu vi ph\u1ea1m l\u1ec7nh h\u00e0nh ch\u00ednh, s\u1ebd b\u1ecb ph\u1ea1t t\u00f9 d\u01b0\u1edbi 2 n\u0103m ho\u1eb7c ph\u1ea1t d\u01b0\u1edbi 3 tri\u1ec7u y\u00ean.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, kh\u00f4ng ch\u1ec9 doanh nghi\u1ec7p b\u1ecb ph\u1ea1t d\u01b0\u1edbi 300 tri\u1ec7u y\u00ean, ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n c\u1ee7a t\u1ed5 ch\u1ee9c c\u0169ng c\u00f3 th\u1ec3 b\u1ecb ph\u1ea1t d\u01b0\u1edbi 3 tri\u1ec7u y\u00ean.<\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p th\u1ef1c hi\u1ec7n th\u00f4ng b\u00e1o hi\u1ec3u l\u1ea7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t ho\u1eb7c th\u00f4ng b\u00e1o hi\u1ec3u l\u1ea7m v\u1ec1 l\u1ee3i \u00edch, c\u00f3 th\u1ec3 b\u1ecb ph\u1ea1t ti\u1ec1n, nh\u01b0ng trong tr\u01b0\u1eddng h\u1ee3p quy \u0111\u1ecbnh v\u1ec1 ti\u1ebfp th\u1ecb \u1ea9n, kh\u00f4ng b\u1ecb ph\u1ea1t ti\u1ec1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhung_diem_doanh_nghiep_can_chu_y_khi_thuc_thi_quy_dinh_ve_Stema\"><\/span>Nh\u1eefng \u0111i\u1ec3m doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd khi th\u1ef1c thi quy \u0111\u1ecbnh v\u1ec1 Stema<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2023\/04\/Shutterstock_2095080208.jpg\" alt=\"Nh\u1eefng \u0111i\u1ec3m doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd khi th\u1ef1c thi quy \u0111\u1ecbnh v\u1ec1 Stema\" class=\"wp-image-60413\" \/><\/figure>\n\n\n\n<p>T\u1eeb ng\u00e0y 1 th\u00e1ng 10 n\u0103m 2023 (n\u0103m th\u1ee9 5 c\u1ee7a th\u1eddi k\u1ef3 Reiwa), quy \u0111\u1ecbnh v\u1ec1 Stema s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c thi. Do \u0111\u00f3, tr\u01b0\u1edbc th\u1eddi \u0111i\u1ec3m n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ki\u1ec3m tra xem qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh c\u00f3 ph\u1ea3i l\u00e0 Stema hay kh\u00f4ng. N\u1ebfu c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o \u0111\u00f3 thu\u1ed9c lo\u1ea1i Stema, doanh nghi\u1ec7p c\u1ea7n d\u1eebng ho\u1eb7c ch\u1ec9nh s\u1eeda \u0111\u1ec3 r\u00f5 r\u00e0ng n\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 n\u00eau trong &#8220;Ti\u00eau chu\u1ea9n v\u1eadn h\u00e0nh quy \u0111\u1ecbnh Stema&#8221; \u1edf tr\u00ean, ngay c\u1ea3 khi kh\u00f4ng c\u00f3 y\u00eau c\u1ea7u r\u00f5 r\u00e0ng gi\u1eefa ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o v\u00e0 ng\u01b0\u1eddi \u0111\u0103ng, n\u1ebfu ng\u01b0\u1eddi \u0111\u0103ng c\u00f3 m\u1ed1i quan h\u1ec7 c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t h\u00ecnh th\u1ee9c \u0111\u1ec1n b\u00f9 n\u00e0o \u0111\u00f3, b\u00e0i \u0111\u0103ng c\u1ee7a h\u1ecd kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 d\u1ef1a tr\u00ean \u00fd ch\u00ed t\u1ef1 nguy\u1ec7n v\u00e0 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau c\u1ee7a quy \u0111\u1ecbnh Stema. Do \u0111\u00f3, c\u1ea7n ph\u1ea3i c\u1ea9n th\u1eadn.<\/p>\n\n\n\n<p>N\u1ebfu vi ph\u1ea1m quy \u0111\u1ecbnh v\u1ec1 Stema, l\u1ec7nh h\u00e0nh \u0111\u1ed9ng s\u1ebd \u0111\u01b0\u1ee3c ban h\u00e0nh v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c b\u00e1o ch\u00ed \u0111\u01b0a tin. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, kh\u00f4ng ch\u1ec9 h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p s\u1ebd b\u1ecb t\u1ed5n h\u1ea1i, m\u00e0 c\u1ea3 thi\u1ec7t h\u1ea1i v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh do vi\u1ec7c d\u1eebng ho\u1eb7c ch\u1ec9nh s\u1eeda qu\u1ea3ng c\u00e1o c\u0169ng s\u1ebd t\u0103ng l\u00ean.<\/p>\n\n\n\n<p>\u0110\u1ec3 tr\u00e1nh t\u00ecnh h\u00ecnh nh\u01b0 v\u1eady, doanh nghi\u1ec7p c\u1ea7n t\u1ea1o qu\u1ea3ng c\u00e1o kh\u00f4ng vi ph\u1ea1m quy \u0111\u1ecbnh Stema d\u1ef1a tr\u00ean ti\u00eau chu\u1ea9n v\u1eadn h\u00e0nh m\u00e0 C\u01a1 quan Qu\u1ea3n l\u00fd Ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n \u0111\u00e3 c\u00f4ng b\u1ed1. Tuy nhi\u00ean, n\u1ebfu kh\u00f3 hi\u1ec3u v\u1ec1 vi\u1ec7c ghi ch\u00fa ho\u1eb7c hi\u1ec3n th\u1ecb n\u00e0o kh\u00f4ng vi ph\u1ea1m quy \u0111\u1ecbnh Stema, vi\u1ec7c t\u01b0 v\u1ea5n v\u1edbi chuy\u00ean gia nh\u01b0 lu\u1eadt s\u01b0 c\u0169ng \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tom_tat_Hay_thao_luan_voi_luat_su_ve_viec_dap_ung_voi_viec_tang_cuong_quy_dinh_ve_Stema\"><\/span>T\u00f3m t\u1eaft: H\u00e3y th\u1ea3o lu\u1eadn v\u1edbi lu\u1eadt s\u01b0 v\u1ec1 vi\u1ec7c \u0111\u00e1p \u1ee9ng v\u1edbi vi\u1ec7c t\u0103ng c\u01b0\u1eddng quy \u0111\u1ecbnh v\u1ec1 Stema<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u1ebfu vi ph\u1ea1m quy \u0111\u1ecbnh v\u1ec1 Stema, doanh nghi\u1ec7p s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a l\u1ec7nh h\u00e0nh ch\u00ednh v\u00e0 t\u00ean doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1.<\/p>\n\n\n\n<p>N\u1ebfu tr\u1edf th\u00e0nh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a l\u1ec7nh h\u00e0nh ch\u00ednh, uy t\u00edn v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty c\u00f3 th\u1ec3 b\u1ecb t\u1ed5n h\u1ea1i nghi\u00eam tr\u1ecdng. C\u1ea7n ph\u1ea3i xem x\u00e9t ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3ng b\u00e1 kh\u00f4ng vi ph\u1ea1m quy \u0111\u1ecbnh v\u1ec1 Stema, d\u1ef1a tr\u00ean ti\u00eau chu\u1ea9n ho\u1ea1t \u0111\u1ed9ng m\u00e0 C\u01a1 quan Qu\u1ea3n l\u00fd Ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n \u0111\u00e3 c\u00f4ng b\u1ed1.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t k\u1ef3 \u0111i\u1ec3m n\u00e0o kh\u00f4ng r\u00f5 r\u00e0ng ho\u1eb7c lo l\u1eafng v\u1ec1 quy \u0111\u1ecbnh v\u1ec1 Stema, h\u00e3y th\u1ea3o lu\u1eadn v\u1edbi lu\u1eadt s\u01b0 am hi\u1ec3u v\u1ec1 Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng c\u1ee7a Nh\u1eadt B\u1ea3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gioi_thieu_ve_cac_bien_phap_cua_van_phong_luat_su_cua_chung_toi\"><\/span>Gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u0103n ph\u00f2ng lu\u1eadt s\u01b0 Monolith, v\u1edbi kinh nghi\u1ec7m phong ph\u00fa v\u1ec1 c\u1ea3 IT, \u0111\u1eb7c bi\u1ec7t l\u00e0 Internet v\u00e0 lu\u1eadt, \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi v\u1ea5n \u0111\u1ec1 l\u1edbn v\u1ec1 vi ph\u1ea1m lu\u1eadt qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng nh\u01b0 Stema trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, v\u00e0 nhu c\u1ea7u ki\u1ec3m tra ph\u00e1p l\u00fd ng\u00e0y c\u00e0ng t\u0103ng. D\u1ef1a tr\u00ean quy \u0111\u1ecbnh c\u1ee7a nhi\u1ec1u lu\u1eadt ph\u00e1p, v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i ph\u00e2n t\u00edch r\u1ee7i ro ph\u00e1p l\u00fd li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p \u0111\u00e3 b\u1eaft \u0111\u1ea7u ho\u1eb7c \u0111ang chu\u1ea9n b\u1ecb b\u1eaft \u0111\u1ea7u, v\u00e0 c\u1ed1 g\u1eafng h\u1ee3p ph\u00e1p h\u00f3a m\u00e0 kh\u00f4ng c\u1ea7n d\u1eebng doanh nghi\u1ec7p n\u1ebfu c\u00f3 th\u1ec3. Chi ti\u1ebft \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<p>L\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a V\u0103n ph\u00f2ng lu\u1eadt s\u01b0 Monolith: <a href=\"https:\/\/monolith.law\/practices\/itlaw\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u00e1p l\u00fd doanh nghi\u1ec7p IT &amp; Venture[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stema (Stealth Marketing) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng ti\u1ebft l\u1ed9 r\u1eb1ng \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o, bao g\u1ed3m c\u00e1c h\u00e0nh \u0111\u1ed9ng nh\u01b0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ho\u1eb7c ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng gi\u1ea3 v\u1edd l\u00e0 m\u1ed9t b\u00ean th\u1ee9 ba trung l\u1eadp \u0111\u1ec3 qu\u1ea3ng b [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":59456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/58773"}],"collection":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/comments?post=58773"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/58773\/revisions"}],"predecessor-version":[{"id":59458,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/58773\/revisions\/59458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media\/59456"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media?parent=58773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/categories?post=58773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/tags?post=58773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}