{"id":58805,"date":"2023-10-06T11:22:21","date_gmt":"2023-10-06T02:22:21","guid":{"rendered":"https:\/\/monolith.law\/vi\/?p=58805"},"modified":"2023-10-24T15:47:51","modified_gmt":"2023-10-24T06:47:51","slug":"stealth-marketing-youtuber","status":"publish","type":"post","link":"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-youtuber","title":{"rendered":"Vi\u1ec7c YouTuber th\u1ef1c hi\u1ec7n &#8216;Stema&#8217; c\u00f3 vi ph\u1ea1m &#8216;Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a Nh\u1eadt B\u1ea3n&#8217; kh\u00f4ng? S\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c d\u1ef1 \u00e1n doanh nghi\u1ec7p l\u00e0 g\u00ec?"},"content":{"rendered":"\n<p>Tr\u00ean YouTube, h\u00e0ng ng\u00e0y c\u00f3 r\u1ea5t nhi\u1ec1u video thu\u1ed9c c\u00e1c th\u1ec3 lo\u1ea1i kh\u00e1c nhau \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i, trong \u0111\u00f3, t\u00f4i ngh\u0129 r\u1eb1ng c\u00f3 ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng xem c\u00e1c video m\u00e0 YouTuber gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c \u1ee9ng d\u1ee5ng. Trong c\u00e1c video gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c \u1ee9ng d\u1ee5ng, c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p YouTuber s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf v\u00e0 gi\u1edbi thi\u1ec7u trong video v\u00ec h\u1ecd ngh\u0129 r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t, nh\u01b0ng c\u0169ng c\u00f3 tr\u01b0\u1eddng h\u1ee3p h\u1ecd gi\u1edbi thi\u1ec7u theo y\u00eau c\u1ea7u t\u1eeb c\u00e1c c\u00f4ng ty.<\/p>\n\n\n\n<p>V\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y l\u00e0 khi YouTuber nh\u1eadn y\u00eau c\u1ea7u t\u1eeb c\u00e1c c\u00f4ng ty \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c \u1ee9ng d\u1ee5ng \u0111\u1ed5i l\u1ea1i ph\u00ed d\u1ecbch v\u1ee5, nh\u01b0ng l\u1ea1i gi\u1ea5u \u0111i s\u1ef1 th\u1eadt n\u00e0y v\u00e0 ti\u1ebfp t\u1ee5c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c \u1ee9ng d\u1ee5ng trong video.<\/p>\n\n\n\n<p>H\u00e0nh vi n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;Stealth Marketing (hay c\u00f2n g\u1ecdi l\u00e0 &#8216;Stema&#8217;)&#8221; nh\u01b0ng li\u1ec7u &#8216;Stema&#8217; c\u00f3 ph\u1ea3i l\u00e0 h\u00e0nh vi ph\u1ea1m ph\u00e1p? V\u00ec v\u1eady, trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd li\u00ean quan \u0111\u1ebfn Stema c\u1ee7a YouTuber.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, ch\u00fang t\u00f4i c\u0169ng s\u1ebd gi\u1ea3i th\u00edch v\u1ec1 c\u00e1c &#8220;d\u1ef1 \u00e1n doanh nghi\u1ec7p&#8221;, t\u1ee9c l\u00e0 vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c \u1ee9ng d\u1ee5ng m\u00e0 r\u00f5 r\u00e0ng l\u00e0 do y\u00eau c\u1ea7u t\u1eeb c\u00f4ng ty, kh\u00e1c v\u1edbi Stema.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-youtuber\/#Stema_la_hanh_vi_gi\" title=\"Stema l\u00e0 h\u00e0nh vi g\u00ec?\">Stema l\u00e0 h\u00e0nh vi g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-youtuber\/#Van_de_khi_YouTuber_thuc_hien_Stealth_Marketing\" title=\"V\u1ea5n \u0111\u1ec1 khi YouTuber th\u1ef1c hi\u1ec7n Stealth Marketing\">V\u1ea5n \u0111\u1ec1 khi YouTuber th\u1ef1c hi\u1ec7n Stealth Marketing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-youtuber\/#Van_de_phap_ly_%E2%80%93_Moi_quan_he_voi_Luat_quang_cao_qua_tang\" title=\"V\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd &#8211; M\u1ed1i quan h\u1ec7 v\u1edbi Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng\">V\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd &#8211; M\u1ed1i quan h\u1ec7 v\u1edbi Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-youtuber\/#Luat_quang_cao_qua_tang_la_gi\" title=\"Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng l\u00e0 g\u00ec?\">Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-youtuber\/#Moi_quan_he_giua_vi_pham_Luat_quang_cao_qua_tang_va_Stealth_Marketing\" title=\"M\u1ed1i quan h\u1ec7 gi\u1eefa vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng v\u00e0 Stealth Marketing\">M\u1ed1i quan h\u1ec7 gi\u1eefa vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng v\u00e0 Stealth Marketing<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-youtuber\/#Hien_thi_sai_lech_ve_chat_luong\" title=\"Hi\u1ec3n th\u1ecb sai l\u1ec7ch v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng\">Hi\u1ec3n th\u1ecb sai l\u1ec7ch v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-youtuber\/#Hien_thi_sai_lech_ve_loi_ich\" title=\"Hi\u1ec3n th\u1ecb sai l\u1ec7ch v\u1ec1 l\u1ee3i \u00edch\">Hi\u1ec3n th\u1ecb sai l\u1ec7ch v\u1ec1 l\u1ee3i \u00edch<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-youtuber\/#Truong_hop_nao_ma_Stealth_Marketing_do_YouTuber_thuc_hien_se_vi_pham_Luat_quang_cao_qua_tang\" title=\"Tr\u01b0\u1eddng h\u1ee3p n\u00e0o m\u00e0 Stealth Marketing do YouTuber th\u1ef1c hi\u1ec7n s\u1ebd vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng?\">Tr\u01b0\u1eddng h\u1ee3p n\u00e0o m\u00e0 Stealth Marketing do YouTuber th\u1ef1c hi\u1ec7n s\u1ebd vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-youtuber\/#Van_de_thuc_te\" title=\"V\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf\">V\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-youtuber\/#Dinh_nghia_ve_cac_vu_viec_doanh_nghiep_la_gi\" title=\"\u0110\u1ecbnh ngh\u0129a v\u1ec1 c\u00e1c v\u1ee5 vi\u1ec7c doanh nghi\u1ec7p l\u00e0 g\u00ec?\">\u0110\u1ecbnh ngh\u0129a v\u1ec1 c\u00e1c v\u1ee5 vi\u1ec7c doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-youtuber\/#Tong_ket\" title=\"T\u1ed5ng k\u1ebft\">T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stema_la_hanh_vi_gi\"><\/span>Stema l\u00e0 h\u00e0nh vi g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/03\/shutterstock_1081970570-1024x683.jpg\" alt=\"\" class=\"wp-image-8140\" \/><\/figure>\n\n\n\n<p>Stema l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a Stealth Marketing (Ti\u1ebfp th\u1ecb l\u00e9n l\u00fat), ngh\u0129a l\u00e0 vi\u1ec7c qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn ra \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o. &#8220;Stealth&#8221; c\u00f3 ngh\u0129a l\u00e0 l\u00e9n l\u00fat, b\u00ed m\u1eadt, \u1ea9n gi\u1ea5u, v\u00e0 t\u1eeb n\u00e0y \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ch\u1ec9 vi\u1ec7c qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng \u0111\u1ec3 l\u1ed9 r\u1eb1ng \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o, t\u1eeb \u0111\u00f3 c\u00f3 t\u00ean g\u1ecdi Stealth Marketing.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, c\u0169ng c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p v\u1edbi t\u1eeb &#8220;undercover&#8221; c\u00f3 ngh\u0129a t\u01b0\u01a1ng t\u1ef1 nh\u01b0 &#8220;stealth&#8221; \u0111\u1ec3 t\u1ea1o th\u00e0nh Undercover Marketing (Ti\u1ebfp th\u1ecb ng\u1ea7m).<\/p>\n\n\n\n<p>N\u00f3i chung, Stema \u0111\u01b0\u1ee3c chia th\u00e0nh hai lo\u1ea1i:<\/p>\n\n\n\n<p>1. Lo\u1ea1i Stema &#8220;gi\u1ea3 m\u1ea1o&#8221; khi doanh nghi\u1ec7p ho\u1eb7c ng\u01b0\u1eddi nh\u1eadn ti\u1ec1n t\u1eeb doanh nghi\u1ec7p \u0111\u0103ng b\u00ecnh lu\u1eadn tr\u00ean trang web b\u00ecnh lu\u1eadn m\u00e0 kh\u00f4ng \u0111\u1ec3 l\u1ed9 r\u1eb1ng h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u00ecnh th\u01b0\u1eddng.<\/p>\n\n\n\n<p>2. Lo\u1ea1i Stema &#8220;\u1ea9n gi\u1ea5u l\u1ee3i \u00edch&#8221; khi doanh nghi\u1ec7p cung c\u1ea5p l\u1ee3i \u00edch kinh t\u1ebf cho b\u00ean th\u1ee9 ba \u0111\u1ec3 h\u1ecd qu\u1ea3ng c\u00e1o ho\u1eb7c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c \u1ee9ng d\u1ee5ng, nh\u01b0ng kh\u00f4ng ti\u1ebft l\u1ed9 s\u1ef1 th\u1eadt n\u00e0y.<\/p>\n\n\n\n<p>Trong m\u1ed1i quan h\u1ec7 v\u1edbi YouTuber, ch\u1ee7 y\u1ebfu l\u00e0 lo\u1ea1i Stema th\u1ee9 2 g\u00e2y ra v\u1ea5n \u0111\u1ec1, v\u00ec v\u1eady, ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch v\u1edbi \u00fd ngh\u0129a c\u1ee7a Stema lo\u1ea1i 2.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft tham kh\u1ea3o: <a href=\"https:\/\/monolith.law\/reputation\/stealth-marketing-delete\" target=\"_blank\" rel=\"noreferrer noopener\">X\u00f3a b\u00e0i vi\u1ebft v\u1ec1 Stealth Marketing (Stema) c\u1ee7a c\u00f4ng ty kh\u00e1c[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Van_de_khi_YouTuber_thuc_hien_Stealth_Marketing\"><\/span>V\u1ea5n \u0111\u1ec1 khi YouTuber th\u1ef1c hi\u1ec7n Stealth Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/03\/shutterstock_1290378796-1024x683.jpg\" alt=\"\" class=\"wp-image-8141\" \/><\/figure>\n\n\n\n<p>Khi YouTuber gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c \u1ee9ng d\u1ee5ng trong video c\u1ee7a m\u00ecnh, c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng ch\u1ec9 tr\u00edch r\u1eb1ng video gi\u1edbi thi\u1ec7u \u0111\u00f3 l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c Stealth Marketing. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ea5n \u0111\u1ec1 g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu \u0111\u00f3 th\u1ef1c s\u1ef1 l\u00e0 Stealth Marketing. D\u01b0\u1edbi \u0111\u00e2y, ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd ph\u00e1t sinh khi th\u1ef1c hi\u1ec7n Stealth Marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Van_de_phap_ly_%E2%80%93_Moi_quan_he_voi_Luat_quang_cao_qua_tang\"><\/span>V\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd &#8211; M\u1ed1i quan h\u1ec7 v\u1edbi Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Khi YouTuber c\u00f4ng khai video Stealth Marketing, m\u1ed1i quan h\u1ec7 v\u1edbi Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng (sau \u0111\u00e2y g\u1ecdi l\u00e0 &#8220;Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng&#8221;) s\u1ebd tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Luat_quang_cao_qua_tang_la_gi\"><\/span>Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng l\u00e0 lu\u1eadt nh\u1eb1m m\u1ee5c \u0111\u00edch b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 t\u1ef1 ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n m\u1ed9t c\u00e1ch t\u1ef1 nguy\u1ec7n v\u00e0 h\u1ee3p l\u00fd, b\u1eb1ng c\u00e1ch nghi\u00eam ng\u1eb7t qu\u1ea3n l\u00fd vi\u1ec7c hi\u1ec3n th\u1ecb gi\u1ea3 m\u1ea1o v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, n\u1ed9i dung, gi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, c\u0169ng nh\u01b0 h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng t\u1ed1i \u0111a c\u1ee7a qu\u00e0 t\u1eb7ng \u0111\u1ec3 ng\u0103n ch\u1eb7n vi\u1ec7c cung c\u1ea5p qu\u00e0 t\u1eb7ng qu\u00e1 m\u1ee9c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Moi_quan_he_giua_vi_pham_Luat_quang_cao_qua_tang_va_Stealth_Marketing\"><\/span>M\u1ed1i quan h\u1ec7 gi\u1eefa vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng v\u00e0 Stealth Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trong m\u1ed1i quan h\u1ec7 v\u1edbi Stealth Marketing, ch\u1ee7 y\u1ebfu l\u00e0 m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c \u0111i\u1ec1u kho\u1ea3n c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng sau \u0111\u00e2y s\u1ebd tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hien_thi_sai_lech_ve_chat_luong\"><\/span>Hi\u1ec3n th\u1ecb sai l\u1ec7ch v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Hi\u1ec3n th\u1ecb sai l\u1ec7ch v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh trong \u0110i\u1ec1u 5, Kho\u1ea3n 1 c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng nh\u01b0 sau:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;Hi\u1ec3n th\u1ecb m\u00e0 cho r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng, ti\u00eau chu\u1ea9n ho\u1eb7c n\u1ed9i dung kh\u00e1c c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00e1ng k\u1ec3 t\u1ed1t h\u01a1n th\u1ef1c t\u1ebf, ho\u1eb7c hi\u1ec3n th\u1ecb m\u00e0 cho r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c t\u01b0\u01a1ng t\u1ef1 m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00e1c cung c\u1ea5p \u0111\u00e1ng k\u1ec3 t\u1ed1t h\u01a1n th\u1ef1c t\u1ebf, v\u00e0 c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ef1 nguy\u1ec7n v\u00e0 h\u1ee3p l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng b\u1eb1ng c\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00f4ng c\u00f4ng b\u1eb1ng.&#8221;<\/p>\n<cite>\u0110i\u1ec1u 5, Kho\u1ea3n 1 c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng<\/cite><\/blockquote>\n\n\n\n<p>C\u1ee5 th\u1ec3, vi\u1ec7c qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n th\u1ef1c t\u1ebf, ho\u1eb7c vi\u1ec7c qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u00e1n kh\u00f4ng h\u1ec1 t\u1ed1t h\u01a1n nh\u01b0ng l\u1ea1i gi\u1ea3 v\u1edd nh\u01b0 th\u1ec3 n\u00f3 t\u1ed1t h\u01a1n, s\u1ebd vi ph\u1ea1m quy \u0111\u1ecbnh v\u1ec1 hi\u1ec3n th\u1ecb sai l\u1ec7ch v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hien_thi_sai_lech_ve_loi_ich\"><\/span>Hi\u1ec3n th\u1ecb sai l\u1ec7ch v\u1ec1 l\u1ee3i \u00edch<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Hi\u1ec3n th\u1ecb sai l\u1ec7ch v\u1ec1 l\u1ee3i \u00edch \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh trong \u0110i\u1ec1u 5, Kho\u1ea3n 2 c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng nh\u01b0 sau:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;Hi\u1ec3n th\u1ecb m\u00e0 cho r\u1eb1ng gi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ho\u1eb7c c\u00e1c \u0111i\u1ec1u ki\u1ec7n giao d\u1ecbch kh\u00e1c \u0111\u00e1ng k\u1ec3 l\u1ee3i h\u01a1n th\u1ef1c t\u1ebf, ho\u1eb7c hi\u1ec3n th\u1ecb m\u00e0 cho r\u1eb1ng gi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c t\u01b0\u01a1ng t\u1ef1 m\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00e1c cung c\u1ea5p \u0111\u00e1ng k\u1ec3 l\u1ee3i h\u01a1n th\u1ef1c t\u1ebf, v\u00e0 c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ef1 nguy\u1ec7n v\u00e0 h\u1ee3p l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng b\u1eb1ng c\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00f4ng c\u00f4ng b\u1eb1ng.&#8221;<\/p>\n<cite>\u0110i\u1ec1u 5, Kho\u1ea3n 2 c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng<\/cite><\/blockquote>\n\n\n\n<p>C\u1ee5 th\u1ec3, vi\u1ec7c qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o r\u1eb1ng \u0111i\u1ec1u ki\u1ec7n giao d\u1ecbch c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 l\u1ee3i h\u01a1n th\u1ef1c t\u1ebf, ho\u1eb7c vi\u1ec7c qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u00e1n kh\u00f4ng h\u1ec1 r\u1ebb h\u01a1n nh\u01b0ng l\u1ea1i gi\u1ea3 v\u1edd nh\u01b0 th\u1ec3 n\u00f3 r\u1ebb h\u01a1n, s\u1ebd vi ph\u1ea1m quy \u0111\u1ecbnh v\u1ec1 hi\u1ec3n th\u1ecb sai l\u1ec7ch v\u1ec1 l\u1ee3i \u00edch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Truong_hop_nao_ma_Stealth_Marketing_do_YouTuber_thuc_hien_se_vi_pham_Luat_quang_cao_qua_tang\"><\/span>Tr\u01b0\u1eddng h\u1ee3p n\u00e0o m\u00e0 Stealth Marketing do YouTuber th\u1ef1c hi\u1ec7n s\u1ebd vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/03\/shutterstock_326500082-1024x640.jpg\" alt=\"\" class=\"wp-image-8142\" \/><figcaption class=\"wp-element-caption\"> Ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch c\u00e1c v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c Stealth Marketing vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng.<\/figcaption><\/figure>\n\n\n\n<p>V\u1eady, tr\u01b0\u1eddng h\u1ee3p n\u00e0o m\u00e0 Stealth Marketing do YouTuber th\u1ef1c hi\u1ec7n s\u1ebd vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng? C\u00f3 v\u1ebb nh\u01b0 c\u00f3 ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng n\u1ebfu Stealth Marketing \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, t\u1ea5t c\u1ea3 s\u1ebd vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng, nh\u01b0ng th\u1ef1c t\u1ebf, ch\u1ec9 khi Stealth Marketing ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi c\u1ea5m \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh trong Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng, n\u00f3 m\u1edbi vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng. N\u00f3i c\u00e1ch kh\u00e1c, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng kh\u00f4ng ph\u1ea3i v\u00ec l\u00e0 Stealth Marketing m\u00e0 ngay l\u1eadp t\u1ee9c vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, trong video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c \u1ee9ng d\u1ee5ng do YouTuber th\u1ef1c hi\u1ec7n, th\u01b0\u1eddng xuy\u00ean gi\u1edbi thi\u1ec7u v\u1ec1 &#8220;ch\u1ea5t l\u01b0\u1ee3ng, ti\u00eau chu\u1ea9n v\u00e0 n\u1ed9i dung kh\u00e1c&#8221; c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c \u1ee9ng d\u1ee5ng, v\u00ec v\u1eady ch\u00fang t\u00f4i s\u1ebd t\u1eadp trung gi\u1ea3i th\u00edch v\u1ec1 m\u1ed1i quan h\u1ec7 v\u1edbi hi\u1ec3n th\u1ecb sai l\u1ec7ch v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 vi ph\u1ea1m hi\u1ec3n th\u1ecb sai l\u1ec7ch v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng theo Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng, c\u1ea7n ph\u1ea3i \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u sau:<\/p>\n\n\n\n<ol>\n<li>(\u2170) Gi\u1edbi thi\u1ec7u r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u th\u00f4ng qua Stealth Marketing \u0111\u00e1ng k\u1ec3 t\u1ed1t h\u01a1n th\u1ef1c t\u1ebf ho\u1eb7c (\u2171) gi\u1edbi thi\u1ec7u r\u1eb1ng n\u00f3 \u0111\u00e1ng k\u1ec3 l\u1ee3i h\u01a1n so v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c \u1ee9ng d\u1ee5ng m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea1nh tranh cung c\u1ea5p m\u00e0 th\u1ef1c t\u1ebf kh\u00f4ng ph\u1ea3i nh\u01b0 v\u1eady, v\u00e0<\/li>\n\n\n\n<li>Gi\u1edbi thi\u1ec7u c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ef1 nguy\u1ec7n v\u00e0 h\u1ee3p l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng b\u1eb1ng c\u00e1ch thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00f4ng c\u00f4ng b\u1eb1ng.<\/li>\n<\/ol>\n\n\n\n<p>N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, n\u1ebfu b\u1ea1n \u0111\u0103ng t\u1ea3i video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c \u1ee9ng d\u1ee5ng qu\u00e1 m\u1ee9c l\u00ean YouTube, s\u1ebd ph\u00e1t sinh v\u1ea5n \u0111\u1ec1 vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng.<\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Stealth Marketing, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 kh\u00f4ng bi\u1ebft r\u1eb1ng video \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i l\u00ean YouTube l\u00e0 qu\u1ea3ng c\u00e1o ho\u1eb7c qu\u1ea3ng b\u00e1, v\u00e0 h\u1ecd c\u00f3 th\u1ec3 tin r\u1eb1ng &#8220;YouTuber \u0111\u00e3 mua n\u00f3 c\u00e1 nh\u00e2n v\u00e0 \u0111\u1ec1 ngh\u1ecb n\u00f3 v\u00ec n\u00f3 t\u1ed1t&#8221;, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng vi ph\u1ea1m hi\u1ec3n th\u1ecb sai l\u1ec7ch v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng theo Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, \u0111\u1ed1i v\u1edbi c\u00e1c d\u1ef1 \u00e1n doanh nghi\u1ec7p m\u00e0 ch\u00fang t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u sau, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft r\u1eb1ng YouTuber nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch kinh t\u1ebf t\u1eeb doanh nghi\u1ec7p, v\u00ec v\u1eady h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn ra r\u1eb1ng &#8220;video n\u00e0y \u0111ang gi\u1edbi thi\u1ec7u theo \u00fd mu\u1ed1n c\u1ee7a doanh nghi\u1ec7p v\u00ec nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch kinh t\u1ebf t\u1eeb doanh nghi\u1ec7p&#8221;. Do \u0111\u00f3, so v\u1edbi Stealth Marketing, kh\u1ea3 n\u0103ng r\u01a1i v\u00e0o hi\u1ec3n th\u1ecb sai l\u1ec7ch v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p h\u01a1n, v\u00e0 kh\u1ea3 n\u0103ng b\u1ecb xem l\u00e0 h\u00e0nh vi vi ph\u1ea1m hi\u1ec3n th\u1ecb sai l\u1ec7ch v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng theo Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng c\u0169ng th\u1ea5p h\u01a1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, gi\u1ea3 s\u1eed YouTuber qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3ng b\u00e1 \u1ee9ng d\u1ee5ng h\u1eb9n h\u00f2 m\u00e0 h\u1ecd ch\u01b0a bao gi\u1edd s\u1eed d\u1ee5ng th\u00f4ng qua Stealth Marketing theo y\u00eau c\u1ea7u c\u1ee7a doanh nghi\u1ec7p. H\u01a1n n\u1eefa, trong video gi\u1edbi thi\u1ec7u \u1ee9ng d\u1ee5ng, h\u1ecd gi\u1edbi thi\u1ec7u r\u1eb1ng &#8220;T\u00f4i \u0111\u00e3 s\u1eed d\u1ee5ng trang web n\u00e0y v\u00e0 th\u1ef1c s\u1ef1 \u0111\u00e3 g\u1eb7p \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi. T\u00f4i kh\u00f4ng th\u1ec3 g\u1eb7p ai v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a c\u00e1c c\u00f4ng ty kh\u00e1c, nh\u01b0ng khi t\u00f4i s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng n\u00e0y, t\u00f4i \u0111\u00e3 c\u00f3 th\u1ec3 g\u1eb7p g\u1ee1.&#8221;<\/p>\n\n\n\n<p>Tuy nhi\u00ean, th\u1ef1c t\u1ebf, \u1ee9ng d\u1ee5ng \u0111\u00f3 ch\u1ec9 c\u00f3 c\u00e1c t\u00e0i kho\u1ea3n gi\u1ea3 m\u1ea1o v\u00e0 kh\u00f4ng th\u1ec3 g\u1eb7p g\u1ee1 ai c\u1ea3, ho\u1eb7c c\u00f3 th\u1ec3 g\u1eb7p g\u1ee1 nhi\u1ec1u h\u01a1n v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a c\u00e1c c\u00f4ng ty kh\u00e1c, th\u00ec c\u00f3 th\u1ec3 vi ph\u1ea1m hi\u1ec3n th\u1ecb sai l\u1ec7ch v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng theo Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Van_de_thuc_te\"><\/span>V\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ngo\u00e0i ra, ngay c\u1ea3 khi Stealth Marketing kh\u00f4ng vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng, v\u1eabn c\u00f3 nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf. C\u00f3 m\u1ed9t xu h\u01b0\u1edbng trong x\u00e3 h\u1ed9i r\u1eb1ng Stealth Marketing kh\u00f4ng t\u1ed1t. <br>Do \u0111\u00f3, n\u1ebfu vi\u1ec7c th\u1ef1c hi\u1ec7n Stealth Marketing b\u1ecb ph\u00e1t hi\u1ec7n, c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m uy t\u00edn c\u1ee7a YouTuber \u0111\u00e3 \u0111\u0103ng t\u1ea3i video gi\u1edbi thi\u1ec7u. Ngo\u00e0i ra, uy t\u00edn c\u1ee7a doanh nghi\u1ec7p \u0111\u00e3 y\u00eau c\u1ea7u video gi\u1edbi thi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 gi\u1ea3m, v\u00e0 c\u00f3 th\u1ec3 c\u00f3 cu\u1ed9c t\u1ea9y chay do nh\u1eefng ng\u01b0\u1eddi gh\u00e9t Stealth Marketing.<\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady, Stealth Marketing c\u0169ng bao g\u1ed3m r\u1ee7i ro th\u1ef1c t\u1ebf, v\u00ec v\u1eady c\u1ea7n c\u1ea9n tr\u1ecdng khi th\u1ef1c hi\u1ec7n Stealth Marketing.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft tham kh\u1ea3o: <a href=\"https:\/\/monolith.law\/reputation\/defamation-dueto-stealthmarketing\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00f3 th\u1ec3 x\u00f3a b\u1ecf danh d\u1ef1 do Stealth Marketing v\u00e0 t\u1ef1 th\u1ef1c hi\u1ec7n kh\u00f4ng?[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dinh_nghia_ve_cac_vu_viec_doanh_nghiep_la_gi\"><\/span>\u0110\u1ecbnh ngh\u0129a v\u1ec1 c\u00e1c v\u1ee5 vi\u1ec7c doanh nghi\u1ec7p l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00e1c v\u1ee5 vi\u1ec7c doanh nghi\u1ec7p, \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c c\u00e1c YouTuber c\u00f4ng khai vi\u1ec7c h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c ti\u1ec1n b\u1ea1c t\u1eeb c\u00e1c doanh nghi\u1ec7p, v\u00e0 th\u1ef1c hi\u1ec7n vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c \u1ee9ng d\u1ee5ng. Khi b\u1ea1n xem video c\u1ee7a c\u00e1c YouTuber, c\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 t\u1eebng th\u1ea5y nh\u1eefng video gi\u1edbi thi\u1ec7u c\u00f3 ghi r\u00f5 &#8220;\u0110\u01b0\u1ee3c t\u00e0i tr\u1ee3 b\u1edfi C\u00f4ng ty c\u1ed5 ph\u1ea7n \u25ef\u25ef&#8221;, ch\u00fang ta g\u1ecdi nh\u1eefng video gi\u1edbi thi\u1ec7u nh\u01b0 v\u1eady l\u00e0 c\u00e1c v\u1ee5 vi\u1ec7c doanh nghi\u1ec7p. Ch\u00fang c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u00e1c d\u1ef1 \u00e1n h\u1ee3p t\u00e1c, video h\u1ee3p t\u00e1c. V\u1edbi c\u00e1c v\u1ee5 vi\u1ec7c doanh nghi\u1ec7p, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 bi\u1ebft r\u1eb1ng YouTuber \u0111ang \u0111\u0103ng t\u1ea3i video gi\u1edbi thi\u1ec7u theo y\u00eau c\u1ea7u t\u1eeb doanh nghi\u1ec7p, do \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng &#8220;\u0110\u00e2y l\u00e0 m\u1ed9t v\u1ee5 vi\u1ec7c doanh nghi\u1ec7p, t\u00f4i n\u00ean xem video n\u00e0y nh\u01b0 m\u1ed9t tham kh\u1ea3o&#8221;, gi\u1ea3m kh\u1ea3 n\u0103ng b\u1ecb xem l\u00e0 hi\u1ec3n th\u1ecb sai l\u1ec7ch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tong_ket\"><\/span>T\u1ed5ng k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 gi\u1ea3i th\u00edch v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd khi YouTuber th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o n\u00fap b\u00f3ng (Stealth Marketing).<\/p>\n\n\n\n<p>V\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a YouTube trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c doanh nghi\u1ec7p v\u00e0 YouTuber ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ch\u1eb7t ch\u1ebd, v\u00e0 c\u00f3 tr\u01b0\u1eddng h\u1ee3p th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o n\u00fap b\u00f3ng. Kh\u00f4ng ch\u1ec9 c\u00e1c doanh nghi\u1ec7p y\u00eau c\u1ea7u YouTuber gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c \u1ee9ng d\u1ee5ng, m\u00e0 c\u1ea3 nh\u1eefng YouTuber \u0111\u0103ng t\u1ea3i video gi\u1edbi thi\u1ec7u c\u0169ng c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c ch\u00ednh x\u00e1c v\u1ec1 qu\u1ea3ng c\u00e1o n\u00fap b\u00f3ng.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o n\u00fap b\u00f3ng, vi\u1ec7c x\u00e1c \u0111\u1ecbnh li\u1ec7u c\u00f3 vi ph\u1ea1m &#8216;Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng c\u1ee7a Nh\u1eadt B\u1ea3n&#8217; hay kh\u00f4ng, \u0111\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c ph\u00e1p l\u00fd v\u00e0 s\u1ef1 \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n. Do \u0111\u00f3, n\u1ebfu c\u00e1c doanh nghi\u1ec7p ho\u1eb7c YouTuber c\u00f3 b\u1ea5t k\u1ef3 lo ng\u1ea1i n\u00e0o v\u1ec1 v\u1ea5n \u0111\u1ec1 qu\u1ea3ng c\u00e1o n\u00fap b\u00f3ng, h\u00e3y t\u00ecm \u0111\u1ebfn lu\u1eadt s\u01b0 \u0111\u1ec3 th\u1ea3o lu\u1eadn.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft n\u1ed9i dung c\u1ee7a b\u00e0i vi\u1ebft n\u00e0y qua video, h\u00e3y xem video tr\u00ean k\u00eanh YouTube c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u3010\u30b9\u30c6\u30de\u3068\u306f\u3011YouTuber\u304c\u30b9\u30c6\u30de\u3092\u3059\u308b\u3053\u3068\u306f\u9055\u6cd5\uff1f\u4f01\u696d\u6848\u4ef6\u3068\u306e\u9055\u3044\u306f\uff1f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2eqPD9-HkP8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u00ean YouTube, h\u00e0ng ng\u00e0y c\u00f3 r\u1ea5t nhi\u1ec1u video thu\u1ed9c c\u00e1c th\u1ec3 lo\u1ea1i kh\u00e1c nhau \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i, trong \u0111\u00f3, t\u00f4i ngh\u0129 r\u1eb1ng c\u00f3 ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng xem c\u00e1c video m\u00e0 YouTuber gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c \u1ee9ng d\u1ee5ng. Trong c\u00e1 [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":59514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,22],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/58805"}],"collection":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/comments?post=58805"}],"version-history":[{"count":1,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/58805\/revisions"}],"predecessor-version":[{"id":59513,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/58805\/revisions\/59513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media\/59514"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media?parent=58805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/categories?post=58805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/tags?post=58805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}