{"id":59583,"date":"2023-10-27T15:44:02","date_gmt":"2023-10-27T06:44:02","guid":{"rendered":"https:\/\/monolith.law\/vi\/?p=59583"},"modified":"2023-11-09T20:11:13","modified_gmt":"2023-11-09T11:11:13","slug":"stealth-marketing-regulations","status":"publish","type":"post","link":"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations","title":{"rendered":"Stema c\u00f3 ph\u1ea3i l\u00e0 hi\u1ec3n th\u1ecb kh\u00f4ng c\u00f4ng b\u1eb1ng? Gi\u1ea3i th\u00edch v\u1ec1 Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u1ea3ng c\u00e1o (Japanese Prize Indication Law) v\u00e0 xu h\u01b0\u1edbng t\u0103ng c\u01b0\u1eddng quy \u0111\u1ecbnh"},"content":{"rendered":"\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng &#8220;Stema&#8221; (Stealth Marketing) &#8211; m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1edbi h\u00ecnh th\u1ee9c c\u00e1c b\u00e0i \u0111\u0103ng t\u1ef1 nhi\u00ean tr\u00ean SNS ho\u1eb7c YouTube &#8211; \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn. Ng\u01b0\u1eddi ta lo ng\u1ea1i r\u1eb1ng Stema c\u00f3 th\u1ec3 l\u00e0m x\u00e1o l\u1ed9n tr\u1eadt t\u1ef1 th\u1ecb tr\u01b0\u1eddng c\u00f4ng b\u1eb1ng, v\u00e0 ch\u00ednh ph\u1ee7 \u0111\u00e3 b\u1eaft \u0111\u1ea7u h\u01b0\u1edbng t\u1edbi vi\u1ec7c t\u0103ng c\u01b0\u1eddng quy \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi v\u1ea5n \u0111\u1ec1 n\u00e0y. Trong t\u01b0\u01a1ng lai, khi l\u00ean k\u1ebf ho\u1ea1ch cho qu\u1ea3ng c\u00e1o, b\u1ea1n c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c quy \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn Stema.<\/p>\n\n\n\n<p>\u1ede \u0111\u00e2y, ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch v\u1ec1 v\u1ea5n \u0111\u1ec1 Stema v\u00e0 vi\u1ec7c hi\u1ec3n th\u1ecb kh\u00f4ng \u0111\u00fang trong Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng c\u1ee7a Nh\u1eadt B\u1ea3n (Japanese Premiums and Representations Act) d\u1ef1a tr\u00ean b\u00e1o c\u00e1o t\u1eeb C\u01a1 quan Ng\u01b0\u1eddi ti\u00eau d\u00f9ng (Japanese Consumer Agency) ph\u00e1t h\u00e0nh v\u00e0o ng\u00e0y 27 th\u00e1ng 12 n\u0103m 2022.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations\/#Van_de_cua_Stealth_Marketing\" title=\"V\u1ea5n \u0111\u1ec1 c\u1ee7a Stealth Marketing\">V\u1ea5n \u0111\u1ec1 c\u1ee7a Stealth Marketing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations\/#Hai_loai_Stema\" title=\"Hai lo\u1ea1i Stema\">Hai lo\u1ea1i Stema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations\/#Stema_vi_pham_Luat_quang_cao_qua_tang\" title=\"Stema vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng?\">Stema vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations\/#Lenh_cam_hien_thi_khong_hop_le_trong_Luat_Hien_thi_Qua_tang_cua_Nhat_Ban\" title=\"L\u1ec7nh c\u1ea5m hi\u1ec3n th\u1ecb kh\u00f4ng h\u1ee3p l\u1ec7 trong Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng c\u1ee7a Nh\u1eadt B\u1ea3n\">L\u1ec7nh c\u1ea5m hi\u1ec3n th\u1ecb kh\u00f4ng h\u1ee3p l\u1ec7 trong Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng c\u1ee7a Nh\u1eadt B\u1ea3n<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations\/#Hien_thi_sai_lam_ve_chat_luong_xuat_sac\" title=\"Hi\u1ec3n th\u1ecb sai l\u1ea7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng xu\u1ea5t s\u1eafc\">Hi\u1ec3n th\u1ecb sai l\u1ea7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng xu\u1ea5t s\u1eafc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations\/#Hien_thi_sai_lech_loi_ich\" title=\"Hi\u1ec3n th\u1ecb sai l\u1ec7ch l\u1ee3i \u00edch\">Hi\u1ec3n th\u1ecb sai l\u1ec7ch l\u1ee3i \u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations\/#Chi_dinh_Hien_thi_Khong_Dung\" title=\"Ch\u1ec9 \u0111\u1ecbnh Hi\u1ec3n th\u1ecb Kh\u00f4ng \u0110\u00fang\">Ch\u1ec9 \u0111\u1ecbnh Hi\u1ec3n th\u1ecb Kh\u00f4ng \u0110\u00fang<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations\/#Gioi_han_quy_dinh_cua_Luat_quang_cao_hang_hoa_Nhat_Ban\" title=\"Gi\u1edbi h\u1ea1n quy \u0111\u1ecbnh c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a Nh\u1eadt B\u1ea3n\">Gi\u1edbi h\u1ea1n quy \u0111\u1ecbnh c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a Nh\u1eadt B\u1ea3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations\/#Noi_dung_bao_cao_ve_Stealth_Marketing\" title=\"N\u1ed9i dung b\u00e1o c\u00e1o v\u1ec1 Stealth Marketing\">N\u1ed9i dung b\u00e1o c\u00e1o v\u1ec1 Stealth Marketing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations\/#Moi_lien_he_voi_muc_tieu_cua_Luat_quang_cao_qua_tang\" title=\"M\u1ed1i li\u00ean h\u1ec7 v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng\">M\u1ed1i li\u00ean h\u1ec7 v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations\/#Ve_luat_quan_ly_Stealth_Marketing\" title=\"V\u1ec1 lu\u1eadt qu\u1ea3n l\u00fd Stealth Marketing\">V\u1ec1 lu\u1eadt qu\u1ea3n l\u00fd Stealth Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations\/#Tom_tat_Can_su_phan_doan_chuyen_mon_ve_Stealth_Marketing_hay_tham_van_voi_luat_su\" title=\"T\u00f3m t\u1eaft: C\u1ea7n s\u1ef1 ph\u00e1n \u0111o\u00e1n chuy\u00ean m\u00f4n v\u1ec1 Stealth Marketing, h\u00e3y tham v\u1ea5n v\u1edbi lu\u1eadt s\u01b0\">T\u00f3m t\u1eaft: C\u1ea7n s\u1ef1 ph\u00e1n \u0111o\u00e1n chuy\u00ean m\u00f4n v\u1ec1 Stealth Marketing, h\u00e3y tham v\u1ea5n v\u1edbi lu\u1eadt s\u01b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/stealth-marketing-regulations\/#Gioi_thieu_ve_cac_bien_phap_cua_van_phong_luat_su_cua_chung_toi\" title=\"Gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i\">Gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Van_de_cua_Stealth_Marketing\"><\/span>V\u1ea5n \u0111\u1ec1 c\u1ee7a Stealth Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/Monolith.law\/wp-content\/uploads\/2023\/02\/Shutterstock_1728726862.jpg\" alt=\"V\u1ea5n \u0111\u1ec1 c\u1ee7a Stealth Marketing\" class=\"wp-image-59110\" \/><\/figure>\n\n\n\n<p>Stealth Marketing, hay c\u00f2n g\u1ecdi l\u00e0 Stema, l\u00e0 vi\u1ec7c qu\u1ea3ng c\u00e1o m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng nh\u1eadn ra \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o, v\u00ec nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 gi\u1ea5u \u0111i s\u1ef1 th\u1eadt r\u1eb1ng \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>V\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 ph\u00e1t t\u00e1n th\u00f4ng tin. C\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi h\u00e0ng ng\u00e0y ki\u1ec3m tra h\u00ecnh \u1ea3nh v\u00e0 video \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt b\u1edfi c\u00e1c nh\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i hay YouTube. Trong s\u1ed1 \u0111\u00f3, &#8220;Stema&#8221; &#8211; vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch tinh vi d\u01b0\u1edbi d\u1ea1ng b\u00e0i \u0111\u0103ng t\u1ef1 nhi\u00ean c\u1ee7a c\u00e1 nh\u00e2n &#8211; \u0111\u00e3 tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1. Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a C\u01a1 quan Ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n, kho\u1ea3ng 40% c\u00e1c nh\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u00e3 t\u1eebng nh\u1eadn \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111\u0103ng qu\u1ea3ng c\u00e1o &#8220;Stema&#8221; t\u1eeb c\u00e1c c\u00f4ng ty.<\/p>\n\n\n\n<p>Stema, d\u00f9 c\u00f3 v\u1ebb nh\u01b0 l\u00e0 m\u1ed9t b\u00ean th\u1ee9 ba trung l\u1eadp nh\u01b0ng th\u1ef1c ch\u1ea5t l\u00e0 qu\u1ea3ng c\u00e1o m\u00e0 ng\u01b0\u1eddi kinh doanh cung c\u1ea5p ti\u1ec1n b\u1ea1c ho\u1eb7c c\u00e1c lo\u1ea1i h\u00ecnh \u0111\u1ec1n b\u00f9 kh\u00e1c, \u0111\u00e3 \u0111\u01b0\u1ee3c coi l\u00e0 v\u1ea5n \u0111\u1ec1 v\u00ec n\u00f3 l\u00e0m x\u00e1o l\u1ed9n tr\u1eadt t\u1ef1 th\u1ecb tr\u01b0\u1eddng c\u00f4ng b\u1eb1ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hai_loai_Stema\"><\/span>Hai lo\u1ea1i Stema<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>N\u00f3i chung, Stema \u0111\u01b0\u1ee3c chia th\u00e0nh hai lo\u1ea1i: &#8220;lo\u1ea1i gi\u1ea3 m\u1ea1o&#8221; v\u00e0 &#8220;lo\u1ea1i gi\u1ea5u gi\u1ebfm l\u1ee3i \u00edch&#8221;.<\/p>\n\n\n\n<p>Stema &#8220;lo\u1ea1i gi\u1ea3 m\u1ea1o&#8221; l\u00e0 khi ng\u01b0\u1eddi kinh doanh ho\u1eb7c ng\u01b0\u1eddi nh\u1eadn ti\u1ec1n t\u1eeb ng\u01b0\u1eddi kinh doanh \u0111\u0103ng b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u00ean c\u00e1c trang web \u0111\u00e1nh gi\u00e1, nh\u01b0ng l\u00e0m cho ng\u01b0\u1eddi kh\u00e1c hi\u1ec3u l\u1ea7m r\u1eb1ng \u0111\u00f3 l\u00e0 b\u00e0i \u0111\u00e1nh gi\u00e1 c\u1ee7a m\u1ed9t b\u00ean th\u1ee9 ba ho\u00e0n to\u00e0n \u0111\u1ed9c l\u1eadp.<\/p>\n\n\n\n<p>Stema &#8220;lo\u1ea1i gi\u1ea5u gi\u1ebfm l\u1ee3i \u00edch&#8221; l\u00e0 khi ng\u01b0\u1eddi kinh doanh cung c\u1ea5p l\u1ee3i \u00edch kinh t\u1ebf cho b\u00ean th\u1ee9 ba \u0111\u1ec3 h\u1ecd qu\u1ea3ng c\u00e1o ho\u1eb7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c \u1ee9ng d\u1ee5ng, nh\u01b0ng kh\u00f4ng hi\u1ec3n th\u1ecb s\u1ef1 th\u1eadt n\u00e0y.<\/p>\n\n\n\n<p>C\u1ea3 hai lo\u1ea1i Stema \u0111\u1ec1u c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ef1 do v\u00e0 h\u1ee3p l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/Monolith.law\/reputation\/stealth-marketing-delete\" target=\"_blank\" rel=\"noreferrer noopener\">X\u00f3a b\u00e0i vi\u1ebft v\u1ec1 Stealth Marketing (Stema) c\u1ee7a c\u00f4ng ty kh\u00e1c[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stema_vi_pham_Luat_quang_cao_qua_tang\"><\/span>Stema vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng l\u00e0 m\u1ed9t lu\u1eadt ph\u00e1p &#8220;nh\u1eb1m b\u1ea3o v\u1ec7 l\u1ee3i \u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua vi\u1ec7c h\u1ea1n ch\u1ebf v\u00e0 c\u1ea5m c\u00e1c h\u00e0nh vi c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ef1 do v\u00e0 h\u1ee3p l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng do c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o v\u00e0 qu\u00e0 t\u1eb7ng kh\u00f4ng c\u00f4ng b\u1eb1ng li\u00ean quan \u0111\u1ebfn giao d\u1ecbch h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5&#8221; (\u0110i\u1ec1u 1 c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng).<\/p>\n\n\n\n<p>V\u1ec1 m\u1ed1i quan h\u1ec7 gi\u1eefa Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng v\u00e0 Stema, \u0110i\u1ec1u 5 l\u00e0 v\u1ea5n \u0111\u1ec1. V\u1ec1 Stema v\u00e0 Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng, ch\u00fang t\u00f4i \u0111\u00e3 gi\u1ea3i th\u00edch chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/Monolith.law\/youtuber-vtuber\/stealth-marketing-youtuber\" target=\"_blank\" rel=\"noreferrer noopener\">YouTuber th\u1ef1c hi\u1ec7n Stema c\u00f3 vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng? S\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c d\u1ef1 \u00e1n doanh nghi\u1ec7p l\u00e0 g\u00ec?[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lenh_cam_hien_thi_khong_hop_le_trong_Luat_Hien_thi_Qua_tang_cua_Nhat_Ban\"><\/span>L\u1ec7nh c\u1ea5m hi\u1ec3n th\u1ecb kh\u00f4ng h\u1ee3p l\u1ec7 trong Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng c\u1ee7a Nh\u1eadt B\u1ea3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/Monolith.law\/wp-content\/uploads\/2023\/02\/Shutterstock_2139108963.jpg\" alt=\"L\u1ec7nh c\u1ea5m hi\u1ec3n th\u1ecb kh\u00f4ng h\u1ee3p l\u1ec7 trong Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng c\u1ee7a Nh\u1eadt B\u1ea3n\" class=\"wp-image-59111\" \/><\/figure>\n\n\n\n<p>Trong Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng c\u1ee7a Nh\u1eadt B\u1ea3n, vi\u1ec7c hi\u1ec3n th\u1ecb sau \u0111\u00e2y m\u00e0 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd cung c\u1ea5p \u0111\u01b0\u1ee3c coi l\u00e0 hi\u1ec3n th\u1ecb kh\u00f4ng h\u1ee3p l\u1ec7 v\u00e0 b\u1ecb c\u1ea5m (\u0110i\u1ec1u 5 c\u1ee7a Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng c\u1ee7a Nh\u1eadt B\u1ea3n).<\/p>\n\n\n\n<ul>\n<li>Hi\u1ec3n th\u1ecb g\u00e2y hi\u1ec3u l\u1ea7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng: Hi\u1ec3n th\u1ecb kh\u00f4ng h\u1ee3p l\u1ec7 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, ti\u00eau chu\u1ea9n v\u00e0 n\u1ed9i dung kh\u00e1c c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 (\u0110i\u1ec1u 5, kho\u1ea3n 1)<\/li>\n\n\n\n<li>Hi\u1ec3n th\u1ecb g\u00e2y hi\u1ec3u l\u1ea7m v\u1ec1 l\u1ee3i \u00edch: Hi\u1ec3n th\u1ecb kh\u00f4ng h\u1ee3p l\u1ec7 v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 c\u00e1c \u0111i\u1ec1u ki\u1ec7n giao d\u1ecbch kh\u00e1c c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 (\u0110i\u1ec1u 5, kho\u1ea3n 2)<\/li>\n\n\n\n<li>Th\u00f4ng b\u00e1o ch\u1ec9 \u0111\u1ecbnh: Hi\u1ec3n th\u1ecb kh\u00f4ng h\u1ee3p l\u1ec7 m\u00e0 Th\u1ee7 t\u01b0\u1edbng Nh\u1eadt B\u1ea3n ch\u1ec9 \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 giao d\u1ecbch c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00f3 nguy c\u01a1 g\u00e2y hi\u1ec3u l\u1ea7m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng chung (\u0110i\u1ec1u 5, kho\u1ea3n 3)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hien_thi_sai_lam_ve_chat_luong_xuat_sac\"><\/span>Hi\u1ec3n th\u1ecb sai l\u1ea7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng xu\u1ea5t s\u1eafc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u1ec1 vi\u1ec7c hi\u1ec3n th\u1ecb sai l\u1ea7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng xu\u1ea5t s\u1eafc, \u0110i\u1ec1u 5 Kho\u1ea3n 1 c\u1ee7a &#8216;Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng Nh\u1eadt B\u1ea3n&#8217; quy \u0111\u1ecbnh r\u1eb1ng &#8220;vi\u1ec7c hi\u1ec3n th\u1ecb cho r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng, ti\u00eau chu\u1ea9n ho\u1eb7c n\u1ed9i dung kh\u00e1c c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i chung, \u0111\u00e1ng k\u1ec3 h\u01a1n th\u1ef1c t\u1ebf, ho\u1eb7c hi\u1ec3n th\u1ecb r\u1eb1ng n\u00f3 \u0111\u00e1ng k\u1ec3 h\u01a1n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi kinh doanh kh\u00e1c cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c t\u01b0\u01a1ng t\u1ef1 m\u00e0 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 th\u1eadt&#8221;.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, h\u00e0nh vi qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n th\u1ef1c t\u1ebf, ho\u1eb7c qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o r\u1eb1ng n\u00f3 \u0111\u00e1ng k\u1ec3 h\u01a1n so v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang b\u00e1n, m\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1eb7c bi\u1ec7t t\u1ed1t h\u01a1n, \u0111\u01b0\u1ee3c coi l\u00e0 hi\u1ec3n th\u1ecb sai l\u1ea7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng xu\u1ea5t s\u1eafc.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, trong tr\u01b0\u1eddng h\u1ee3p v\u1ec1 th\u1ef1c ph\u1ea9m b\u1ed5 sung, n\u1ebfu qu\u1ea3ng c\u00e1o r\u1eb1ng n\u00f3 c\u00f3 hi\u1ec7u qu\u1ea3 gi\u1ea3m c\u00e2n nh\u01b0 &#8220;gi\u1ea3m c\u00e2n trong khi \u0103n&#8221;, m\u1eb7c d\u00f9 th\u1ef1c t\u1ebf kh\u00f4ng c\u00f3 hi\u1ec7u qu\u1ea3, th\u00ec \u0111\u00f3 s\u1ebd l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hien_thi_sai_lech_loi_ich\"><\/span>Hi\u1ec3n th\u1ecb sai l\u1ec7ch l\u1ee3i \u00edch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u1ec1 vi\u1ec7c hi\u1ec3n th\u1ecb sai l\u1ec7ch l\u1ee3i \u00edch, \u0110i\u1ec1u 5 Kho\u1ea3n 2 c\u1ee7a &#8216;Lu\u1eadt Hi\u1ec3n th\u1ecb h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 Nh\u1eadt B\u1ea3n&#8217; quy \u0111\u1ecbnh &#8220;Hi\u1ec3n th\u1ecb l\u00e0m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i chung hi\u1ec3u l\u1ea7m r\u1eb1ng gi\u00e1 c\u1ea3 ho\u1eb7c c\u00e1c \u0111i\u1ec1u ki\u1ec7n giao d\u1ecbch kh\u00e1c c\u1ee7a h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 th\u1ef1c t\u1ebf ho\u1eb7c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kinh doanh kh\u00e1c cung c\u1ea5p h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u00e1ng k\u1ec3 l\u1ee3i \u00edch h\u01a1n cho \u0111\u1ed1i t\u00e1c giao d\u1ecbch&#8221;.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, h\u00e0nh vi qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o r\u1eb1ng c\u00e1c \u0111i\u1ec1u ki\u1ec7n giao d\u1ecbch c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00f3 l\u1ee3i h\u01a1n th\u1ef1c t\u1ebf, ho\u1eb7c qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o r\u1eb1ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 r\u1ebb h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang b\u00e1n, m\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng nh\u01b0 v\u1eady, \u0111\u1ec1u \u0111\u01b0\u1ee3c coi l\u00e0 hi\u1ec3n th\u1ecb sai l\u1ec7ch l\u1ee3i \u00edch. V\u00ed d\u1ee5, tr\u01b0\u1eddng h\u1ee3p hi\u1ec3n th\u1ecb &#8220;Gi\u00e1 th\u00f4ng th\u01b0\u1eddng l\u00e0 1,000 y\u00ean nh\u01b0ng ch\u1ec9 h\u00f4m nay l\u00e0 500 y\u00ean&#8221; m\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 th\u1ef1c t\u1ebf n\u00e0o \u0111ang b\u00e1n v\u1edbi gi\u00e1 1,000 y\u00ean.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chi_dinh_Hien_thi_Khong_Dung\"><\/span>Ch\u1ec9 \u0111\u1ecbnh Hi\u1ec3n th\u1ecb Kh\u00f4ng \u0110\u00fang<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ngo\u00e0i ra, ngo\u00e0i nh\u1eefng \u0111i\u1ec1u n\u00e0y, theo \u0110i\u1ec1u 5, \u0110i\u1ec3m 3 c\u1ee7a &#8216;Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u1ea3ng c\u00e1o v\u00e0 Qu\u00e0 t\u1eb7ng Nh\u1eadt B\u1ea3n&#8217;, c\u00f3 quy \u0111\u1ecbnh r\u1eb1ng Th\u1ee7 t\u01b0\u1edbng c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u1ecbnh &#8220;hi\u1ec3n th\u1ecb c\u00f3 th\u1ec3 g\u00e2y hi\u1ec3u l\u1ea7m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn giao d\u1ecbch h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5&#8221; l\u00e0 hi\u1ec3n th\u1ecb kh\u00f4ng \u0111\u00fang. Theo quy \u0111\u1ecbnh n\u00e0y, \u0111\u1ebfn nay \u0111\u00e3 c\u00f3 6 v\u1ee5 \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh nh\u01b0 sau:<\/p>\n\n\n\n<p>1. &#8220;Hi\u1ec3n th\u1ecb v\u1ec1 n\u01b0\u1edbc gi\u1ea3i kh\u00e1t kh\u00f4ng ch\u1ee9a n\u01b0\u1edbc tr\u00e1i c\u00e2y&#8221; (Th\u00f4ng b\u00e1o s\u1ed1 4 c\u1ee7a \u1ee6y ban C\u1ea1nh tranh C\u00f4ng b\u1eb1ng n\u0103m 1973 (Showa 48))<\/p>\n\n\n\n<p>Hi\u1ec3n th\u1ecb kh\u00f4ng r\u00f5 r\u00e0ng r\u1eb1ng \u0111\u00e2y l\u00e0 n\u01b0\u1edbc gi\u1ea3i kh\u00e1t kh\u00f4ng ch\u1ee9a n\u01b0\u1edbc tr\u00e1i c\u00e2y khi s\u1eed d\u1ee5ng t\u00ean tr\u00e1i c\u00e2y, vv.<\/p>\n\n\n\n<p>2. &#8220;Hi\u1ec3n th\u1ecb kh\u00f4ng \u0111\u00fang v\u1ec1 n\u01b0\u1edbc s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a&#8221; (Th\u00f4ng b\u00e1o s\u1ed1 34 c\u1ee7a \u1ee6y ban C\u1ea1nh tranh C\u00f4ng b\u1eb1ng n\u0103m 1973 (Showa 48))<\/p>\n\n\n\n<p>Hi\u1ec3n th\u1ecb khi\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh n\u01b0\u1edbc s\u1ea3n xu\u1ea5t tr\u1edf n\u00ean kh\u00f3 kh\u0103n, vv.<\/p>\n\n\n\n<p>3. &#8220;Hi\u1ec3n th\u1ecb kh\u00f4ng \u0111\u00fang v\u1ec1 chi ph\u00ed cho vay c\u1ee7a t\u00edn d\u1ee5ng ti\u00eau d\u00f9ng&#8221; (Th\u00f4ng b\u00e1o s\u1ed1 13 c\u1ee7a \u1ee6y ban C\u1ea1nh tranh C\u00f4ng b\u1eb1ng n\u0103m 1980 (Showa 55))<\/p>\n\n\n\n<p>Hi\u1ec3n th\u1ecb kh\u00f4ng r\u00f5 r\u00e0ng v\u1ec1 l\u00e3i su\u1ea5t h\u00e0ng n\u0103m th\u1ef1c t\u1ebf, vv.<\/p>\n\n\n\n<p>4. &#8220;Hi\u1ec3n th\u1ecb v\u1ec1 qu\u1ea3ng c\u00e1o b\u1ea5t \u0111\u1ed9ng s\u1ea3n gi\u1ea3 m\u1ea1o&#8221; (Th\u00f4ng b\u00e1o s\u1ed1 14 c\u1ee7a \u1ee6y ban C\u1ea1nh tranh C\u00f4ng b\u1eb1ng n\u0103m 1980 (Showa 55))<\/p>\n\n\n\n<p>Hi\u1ec3n th\u1ecb v\u1ec1 b\u1ea5t \u0111\u1ed9ng s\u1ea3n m\u00e0 th\u1ef1c t\u1ebf kh\u00f4ng th\u1ec3 giao d\u1ecbch ho\u1eb7c kh\u00f4ng th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u01b0\u1ee3ng giao d\u1ecbch, vv.<\/p>\n\n\n\n<p>5. &#8220;Hi\u1ec3n th\u1ecb v\u1ec1 qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o&#8221; (Th\u00f4ng b\u00e1o s\u1ed1 17 c\u1ee7a \u1ee6y ban C\u1ea1nh tranh C\u00f4ng b\u1eb1ng n\u0103m 1993 (Heisei 5))<\/p>\n\n\n\n<p>Hi\u1ec3n th\u1ecb v\u1ec1 h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 th\u1ef1c t\u1ebf kh\u00f4ng th\u1ec3 giao d\u1ecbch ho\u1eb7c kh\u00f4ng c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb \u0111\u1ec3 giao d\u1ecbch, vv.<\/p>\n\n\n\n<p>6. &#8220;Hi\u1ec3n th\u1ecb kh\u00f4ng \u0111\u00fang v\u1ec1 nh\u00e0 d\u01b0\u1ee1ng l\u00e3o c\u00f3 thu ph\u00ed&#8221; (Th\u00f4ng b\u00e1o s\u1ed1 3 c\u1ee7a \u1ee6y ban C\u1ea1nh tranh C\u00f4ng b\u1eb1ng n\u0103m 2004 (Heisei 16))<\/p>\n\n\n\n<p>Hi\u1ec3n th\u1ecb kh\u00f4ng r\u00f5 r\u00e0ng v\u1ec1 n\u1ed9i dung c\u1ee7a c\u01a1 s\u1edf v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a nh\u00e0 d\u01b0\u1ee1ng l\u00e3o c\u00f3 thu ph\u00ed, vv., l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a giao d\u1ecbch.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, n\u1ebfu n\u00eau c\u1ee5 th\u1ec3 v\u1ec1 s\u1ed1 6, hi\u1ec3n th\u1ecb kh\u00f4ng r\u00f5 r\u00e0ng v\u1ec1 &#8220;\u0111i\u1ec1u ki\u1ec7n li\u00ean quan \u0111\u1ebfn vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i ph\u00f2ng \u1edf sau khi nh\u1eadp c\u01b0&#8221; ho\u1eb7c &#8220;s\u1ed1 l\u01b0\u1ee3ng t\u1ed1i thi\u1ec3u c\u1ee7a nh\u00e2n vi\u00ean ch\u0103m s\u00f3c ho\u1eb7c y t\u00e1 v\u00e0o ban \u0111\u00eam, vv., s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00f4ng r\u00f5 r\u00e0ng&#8221; v\u1ec1 c\u01a1 s\u1edf v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a nh\u00e0 d\u01b0\u1ee1ng l\u00e3o c\u00f3 thu ph\u00ed, vv., \u0111\u00e3 b\u1ecb c\u1ea5m nh\u01b0 l\u00e0 &#8220;hi\u1ec3n th\u1ecb kh\u00f4ng \u0111\u00fang v\u1ec1 nh\u00e0 d\u01b0\u1ee1ng l\u00e3o c\u00f3 thu ph\u00ed&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gioi_han_quy_dinh_cua_Luat_quang_cao_hang_hoa_Nhat_Ban\"><\/span>Gi\u1edbi h\u1ea1n quy \u0111\u1ecbnh c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a Nh\u1eadt B\u1ea3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p \u0111\u00e3 th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u00ednh x\u00e1c, s\u1ebd \u0111\u01b0\u1ee3c ra l\u1ec7nh ng\u0103n ch\u1eb7n h\u00e0nh vi v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p \u0111\u1ec3 lo\u1ea1i b\u1ecf s\u1ef1 hi\u1ec3u l\u1ea7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng (\u0110i\u1ec1u 7, Kho\u1ea3n 1 c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a Nh\u1eadt B\u1ea3n).<\/p>\n\n\n\n<p>Ngo\u00e0i ra, \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o g\u00e2y hi\u1ec3u l\u1ea7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 qu\u1ea3ng c\u00e1o g\u00e2y hi\u1ec3u l\u1ea7m v\u1ec1 l\u1ee3i \u00edch, n\u1ebfu \u0111\u00e1p \u1ee9ng m\u1ed9t s\u1ed1 y\u00eau c\u1ea7u nh\u1ea5t \u0111\u1ecbnh, s\u1ebd \u0111\u01b0\u1ee3c ra l\u1ec7nh n\u1ed9p ti\u1ec1n ph\u1ea1t t\u00ednh theo t\u1ef7 l\u1ec7 nh\u1ea5t \u0111\u1ecbnh c\u1ee7a doanh thu t\u1eeb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3 v\u00e0o ng\u00e2n s\u00e1ch nh\u00e0 n\u01b0\u1edbc (\u0110i\u1ec1u 8, Kho\u1ea3n 1 c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a Nh\u1eadt B\u1ea3n).<\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady, n\u1ebfu c\u00f3 qu\u1ea3ng c\u00e1o g\u00e2y hi\u1ec3u l\u1ea7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c l\u1ee3i \u00edch, th\u00ec c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p theo Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a hi\u1ec7n h\u00e0nh \u0111\u1ed1i v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 qu\u1ea3ng c\u00e1o (Stema). Tuy nhi\u00ean, n\u1ebfu qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u00ednh x\u00e1c, t\u1ee9c l\u00e0, n\u1ebfu kh\u00f4ng ph\u1ea3i l\u00e0 qu\u1ea3ng c\u00e1o g\u00e2y hi\u1ec3u l\u1ea7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, qu\u1ea3ng c\u00e1o g\u00e2y hi\u1ec3u l\u1ea7m v\u1ec1 l\u1ee3i \u00edch, ho\u1eb7c qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u00ednh x\u00e1c \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh trong th\u00f4ng b\u00e1o ch\u1ec9 \u0111\u1ecbnh, th\u00ec kh\u00f4ng th\u1ec3 quy \u0111\u1ecbnh vi\u1ec7c s\u1eed d\u1ee5ng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 qu\u1ea3ng c\u00e1o (Stema) theo Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, v\u00e0o n\u0103m 2019 (n\u0103m Heisei 31), Walt Disney Japan \u0111\u00e3 y\u00eau c\u1ea7u nhi\u1ec1u h\u1ecda s\u0129 v\u1ebd truy\u1ec7n tranh v\u1ec1 c\u1ea3m nh\u1eadn c\u1ee7a h\u1ecd v\u00e0 \u0111\u0103ng t\u1ea3i l\u00ean SNS \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho b\u1ed9 phim &#8220;Frozen 2&#8221;, nh\u01b0ng h\u1ecd kh\u00f4ng n\u00eau r\u00f5 r\u1eb1ng \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o. Ngo\u00e0i ra, c\u00f2n c\u00f3 tr\u01b0\u1eddng h\u1ee3p th\u00e0nh ph\u1ed1 Kyoto \u0111\u00e3 k\u00fd h\u1ee3p \u0111\u1ed3ng v\u1edbi Yoshimoto Kogyo, tr\u1ea3 1 tri\u1ec7u y\u00ean \u0111\u1ec3 m\u1ed9t c\u1eb7p h\u00e0i k\u1ecbch n\u1ed5i ti\u1ebfng \u0111\u0103ng t\u1ea3i th\u00f4ng tin v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u00e0nh ph\u1ed1 tr\u00ean Twitter, nh\u01b0ng h\u1ecd kh\u00f4ng n\u00eau r\u00f5 r\u1eb1ng \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o. Tuy nhi\u00ean, nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u00ednh x\u00e1c b\u1ecb c\u1ea5m theo Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a, do \u0111\u00f3, ch\u00fang kh\u00f4ng n\u1eb1m trong ph\u1ea1m vi quy \u0111\u1ecbnh c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu ch\u00fang ta nh\u00ecn v\u00e0o quy \u0111\u1ecbnh v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 qu\u1ea3ng c\u00e1o (Stema) \u1edf n\u01b0\u1edbc ngo\u00e0i, \u0110i\u1ec1u 5 c\u1ee7a Lu\u1eadt \u1ee6y ban Th\u01b0\u01a1ng m\u1ea1i Li\u00ean bang M\u1ef9 (FTC) quy \u0111\u1ecbnh chung l\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u1ea1nh tranh kh\u00f4ng c\u00f4ng b\u1eb1ng v\u00e0 h\u00e0nh vi l\u1eeba d\u1ed1i l\u00e0 b\u1ea5t h\u1ee3p ph\u00e1p. &#8220;Vi\u1ec7c th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ec1 xu\u1ea5t nh\u01b0 l\u00e0 \u00fd ki\u1ebfn \u0111\u1ed9c l\u1eadp c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f4ng b\u1eb1ng ho\u1eb7c chuy\u00ean gia trong khi nh\u1eadn ti\u1ec1n&#8221; \u0111\u01b0\u1ee3c coi l\u00e0 vi ph\u1ea1m. Ngo\u00e0i ra, trong h\u01b0\u1edbng d\u1eabn, h\u1ecd y\u00eau c\u1ea7u ti\u1ebft l\u1ed9 vi\u1ec7c c\u00f3 m\u1ed1i quan h\u1ec7 quan tr\u1ecdng gi\u1eefa ng\u01b0\u1eddi \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 ng\u01b0\u1eddi ti\u1ebfp th\u1ecb ho\u1eb7c ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o, c\u0169ng nh\u01b0 vi\u1ec7c c\u00f3 nh\u1eadn ti\u1ec1n hay kh\u00f4ng.<\/p>\n\n\n\n<p>Ch\u1ec9 th\u1ecb v\u1ec1 h\u00e0nh vi kinh doanh kh\u00f4ng c\u00f4ng b\u1eb1ng c\u1ee7a EU c\u0169ng quy \u0111\u1ecbnh chung l\u00e0 &#8220;h\u00e0nh vi kinh doanh kh\u00f4ng c\u00f4ng b\u1eb1ng s\u1ebd b\u1ecb c\u1ea5m&#8221;, v\u00e0 c\u1ea5m &#8220;vi\u1ec7c doanh nghi\u1ec7p tr\u1ea3 ti\u1ec1n \u0111\u1ec3 vi\u1ebft b\u00e0i nh\u01b0ng gi\u1ea5u \u0111i\u1ec1u \u0111\u00f3 v\u00e0 s\u1eed d\u1ee5ng b\u00e0i vi\u1ebft \u0111\u00f3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Noi_dung_bao_cao_ve_Stealth_Marketing\"><\/span>N\u1ed9i dung b\u00e1o c\u00e1o v\u1ec1 Stealth Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh nh\u01b0 hi\u1ec7n nay, <a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/meeting_materials\/review_meeting_005\/\" target=\"_blank\" rel=\"noreferrer noopener\">B\u00e1o c\u00e1o c\u1ee7a H\u1ed9i \u0111\u1ed3ng chuy\u00ean gia c\u1ee7a C\u01a1 quan Qu\u1ea3n l\u00fd Ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n[ja]<\/a> \u0111\u00e3 \u0111\u01b0a ra khuy\u1ebfn ngh\u1ecb c\u1ea7n ph\u1ea3i qu\u1ea3n l\u00fd Stealth Marketing theo Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng c\u1ee7a Nh\u1eadt B\u1ea3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Moi_lien_he_voi_muc_tieu_cua_Luat_quang_cao_qua_tang\"><\/span>M\u1ed1i li\u00ean h\u1ec7 v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng Nh\u1eadt B\u1ea3n nh\u1eb1m m\u1ee5c \u0111\u00edch qu\u1ea3n l\u00fd &#8220;nh\u1eefng h\u00e0nh vi c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ef1 nguy\u1ec7n v\u00e0 h\u1ee3p l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng&#8221; (\u0110i\u1ec1u 1 c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng). N\u1ebfu c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa \u1ea5n t\u01b0\u1ee3ng v\u00e0 nh\u1eadn th\u1ee9c m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 t\u1eeb to\u00e0n b\u1ed9 th\u00f4ng tin qu\u1ea3ng c\u00e1o v\u00e0 th\u1ef1c t\u1ebf, ngay c\u1ea3 khi s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00f3 kh\u00f4ng &#8220;\u0111\u00e1ng k\u1ec3&#8221;, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd b\u1ecb hi\u1ec3u l\u1ea7m. \u0110\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn t\u1ef1 nguy\u1ec7n v\u00e0 h\u1ee3p l\u00fd, \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft l\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa th\u00f4ng tin qu\u1ea3ng c\u00e1o v\u00e0 th\u1ef1c t\u1ebf, t\u1ee9c l\u00e0, th\u00f4ng tin qu\u1ea3ng c\u00e1o ph\u1ea3i ch\u00ednh x\u00e1c v\u00e0 kh\u00f4ng g\u00e2y hi\u1ec3u l\u1ea7m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>Vi\u1ec7c gi\u1ea5u \u0111i s\u1ef1 th\u1eadt l\u00e0 qu\u1ea3ng c\u00e1o, m\u1eb7c d\u00f9 \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o, c\u00f3 th\u1ec3 g\u00e2y ra hi\u1ec3u l\u1ea7m r\u1eb1ng \u0111\u00f3 l\u00e0 th\u00f4ng tin t\u1ef1 nguy\u1ec7n t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u1eb7c d\u00f9 \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p. Hi\u1ec3u l\u1ea7m n\u00e0y c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ef1 nguy\u1ec7n v\u00e0 h\u1ee3p l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi ch\u1ecdn s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Do \u0111\u00f3, vi\u1ec7c gi\u1ea5u \u0111i s\u1ef1 th\u1eadt l\u00e0 qu\u1ea3ng c\u00e1o, m\u1eb7c d\u00f9 \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o, c\u00f3 th\u1ec3 coi l\u00e0 &#8220;h\u00e0nh vi c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ef1 nguy\u1ec7n v\u00e0 h\u1ee3p l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng&#8221;, v\u00e0 c\u00f3 th\u1ec3 coi l\u00e0 vi ph\u1ea1m m\u1ee5c ti\u00eau c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng. B\u00e1o c\u00e1o \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t r\u1eb1ng c\u1ea7n ph\u1ea3i qu\u1ea3n l\u00fd theo lu\u1eadt n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ve_luat_quan_ly_Stealth_Marketing\"><\/span>V\u1ec1 lu\u1eadt qu\u1ea3n l\u00fd Stealth Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>B\u00e1o c\u00e1o \u0111\u00e3 k\u1ebft lu\u1eadn r\u1eb1ng &#8220;c\u1ea7n ph\u1ea3i qu\u1ea3n l\u00fd Stealth Marketing&#8221; v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u1ea7n ph\u1ea3i qu\u1ea3n l\u00fd ngay l\u1eadp t\u1ee9c. B\u00e1o c\u00e1o \u0111\u1ec1 xu\u1ea5t th\u00eam n\u1ed9i dung m\u1edbi v\u00e0o m\u1ee5c 3, \u0110i\u1ec1u 5 c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng, l\u00e0 &#8220;nh\u1eefng tr\u01b0\u1eddng h\u1ee3p m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c r\u1eb1ng \u0111\u00f3 l\u00e0 th\u00f4ng tin t\u1eeb doanh nghi\u1ec7p = ng\u01b0\u1eddi \u0111\u1eb7t qu\u1ea3ng c\u00e1o&#8221;, v\u00e0 cho r\u1eb1ng &#8220;n\u00ean ch\u1ec9 \u0111\u1ecbnh l\u00e0 h\u00e0nh vi c\u1ea5m m\u1edbi&#8221;.<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o do doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n, kh\u00f4ng ch\u1ec9 tr\u00ean SNS m\u00e0 c\u00f2n tr\u00ean Internet, truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c, c\u1ea7n ph\u1ea3i c\u00f3 d\u1ea5u hi\u1ec7u nh\u01b0 &#8220;qu\u1ea3ng c\u00e1o&#8221;, &#8220;tuy\u00ean truy\u1ec1n&#8221;, &#8220;PR&#8221; \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft r\u1eb1ng \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o, v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng ch\u1eef nh\u1ecf h\u01a1n c\u00e1c ch\u1eef xung quanh ho\u1eb7c m\u01a1 h\u1ed3 s\u1ebd b\u1ecb coi l\u00e0 h\u00e0nh vi c\u1ea5m. B\u00e1o c\u00e1o c\u0169ng \u0111\u1ec1 xu\u1ea5t th\u00eam \u0111i\u1ec1u n\u00e0y v\u00e0o h\u00e0nh vi kh\u00f4ng c\u00f4ng b\u1eb1ng trong Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng, v\u00e0 n\u1ebfu vi ph\u1ea1m, ng\u01b0\u1eddi \u0111\u1eb7t qu\u1ea3ng c\u00e1o s\u1ebd b\u1ecb x\u1eed l\u00fd h\u00e0nh ch\u00ednh.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, b\u00e1o c\u00e1o c\u0169ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t trong t\u01b0\u01a1ng lai. Stealth Marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ch\u1ee7 y\u1ebfu b\u1edfi &#8220;c\u00e1c c\u00f4ng ty trung gian&#8221; thu th\u1eadp c\u00e1c \u0111\u00e1nh gi\u00e1 kh\u00f4ng ch\u00ednh \u0111\u00e1ng, v\u00e0 v\u00ec Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng ch\u1ec9 \u00e1p d\u1ee5ng cho doanh nghi\u1ec7p = ng\u01b0\u1eddi \u0111\u1eb7t qu\u1ea3ng c\u00e1o, n\u00ean &#8220;vi\u1ec7c ch\u1ec9 qu\u1ea3n l\u00fd ng\u01b0\u1eddi \u0111\u1eb7t qu\u1ea3ng c\u00e1o kh\u00f4ng th\u1ec3 lo\u1ea1i b\u1ecf \u0111\u01b0\u1ee3c h\u00e0nh vi kh\u00f4ng c\u00f4ng b\u1eb1ng&#8221;. B\u00e1o c\u00e1o c\u0169ng \u0111\u1ec1 xu\u1ea5t r\u1eb1ng c\u1ea7n ph\u1ea3i xem x\u00e9t m\u1edf r\u1ed9ng ph\u1ea1m vi qu\u1ea3n l\u00fd kh\u00f4ng ch\u1ec9 \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u1eb7t qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty trung gian v\u00e0 ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng, c\u0169ng nh\u01b0 c\u1ea7n ph\u1ea3i xem x\u00e9t vi\u1ec7c s\u1eeda \u0111\u1ed5i Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng hi\u1ec7n h\u00e0nh.<\/p>\n\n\n\n<p>(B\u1ed5 sung) Theo b\u00e1o c\u00e1o n\u00e0y, t\u1eeb th\u00e1ng 10 n\u0103m 2023 (n\u0103m th\u1ee9 5 c\u1ee7a th\u1eddi k\u1ef3 Reiwa), quy \u0111\u1ecbnh v\u1ec1 Stealth Marketing \u0111\u00e3 \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng. Vui l\u00f2ng tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 bi\u1ebft th\u00eam chi ti\u1ebft.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/Monolith.law\/corporate\/stealth-marketing-regulations-r5\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1eeb th\u00e1ng 10 n\u0103m 2023, vi\u1ec7c ch\u1ec9 r\u00f5 &#8216;qu\u1ea3ng c\u00e1o&#8217; tr\u1edf th\u00e0nh ngh\u0129a v\u1ee5. Gi\u1ea3i th\u00edch v\u1ec1 ti\u00eau chu\u1ea9n \u00e1p d\u1ee5ng quy \u0111\u1ecbnh v\u1ec1 Stealth Marketing[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tom_tat_Can_su_phan_doan_chuyen_mon_ve_Stealth_Marketing_hay_tham_van_voi_luat_su\"><\/span>T\u00f3m t\u1eaft: C\u1ea7n s\u1ef1 ph\u00e1n \u0111o\u00e1n chuy\u00ean m\u00f4n v\u1ec1 Stealth Marketing, h\u00e3y tham v\u1ea5n v\u1edbi lu\u1eadt s\u01b0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u1ede \u0111\u00e2y, ch\u00fang t\u00f4i \u0111\u00e3 gi\u1ea3i th\u00edch v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a Stealth Marketing, m\u1ed1i quan h\u1ec7 v\u1edbi Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng v\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u00fang s\u1ef1 th\u1eadt, d\u1ef1a tr\u00ean b\u00e1o c\u00e1o c\u1ee7a H\u1ed9i \u0111\u1ed3ng th\u1ea3o lu\u1eadn v\u1ec1 Stealth Marketing c\u1ee7a C\u01a1 quan Ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n.<\/p>\n\n\n\n<p>T\u1ea1i th\u1eddi \u0111i\u1ec3m vi\u1ebft b\u00e0i (th\u00e1ng 4 n\u0103m 2023), sau b\u00e1o c\u00e1o n\u00e0y, v\u00e0o ng\u00e0y 28 th\u00e1ng 3 n\u0103m 2023, <a href=\"https:\/\/www.caa.go.jp\/notice\/entry\/032672\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;\u0110\u1ecbnh r\u00f5 v\u00e0 ti\u00eau chu\u1ea9n ho\u1ea1t \u0111\u1ed9ng cho &#8216;Qu\u1ea3ng c\u00e1o m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng kh\u00f3 ph\u00e2n bi\u1ec7t l\u00e0 c\u1ee7a doanh nghi\u1ec7p'&#8221; \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1[ja]<\/a>. Th\u00f4ng b\u00e1o n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c thi t\u1eeb ng\u00e0y 1 th\u00e1ng 10 n\u0103m 2023.<\/p>\n\n\n\n<p>Vi\u1ec7c quy\u1ebft \u0111\u1ecbnh xem qu\u1ea3ng c\u00e1o c\u00f3 vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng hay kh\u00f4ng c\u1ea7n s\u1ef1 ph\u00e1n \u0111o\u00e1n chuy\u00ean m\u00f4n. B\u1ea1n s\u1ebd y\u00ean t\u00e2m h\u01a1n n\u1ebfu qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c ki\u1ec3m tra ph\u00e1p l\u00fd b\u1edfi m\u1ed9t lu\u1eadt s\u01b0.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gioi_thieu_ve_cac_bien_phap_cua_van_phong_luat_su_cua_chung_toi\"><\/span>Gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u0103n ph\u00f2ng lu\u1eadt s\u01b0 Monolith l\u00e0 m\u1ed9t v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 gi\u00e0u kinh nghi\u1ec7m trong c\u1ea3 hai l\u0129nh v\u1ef1c IT, \u0111\u1eb7c bi\u1ec7t l\u00e0 Internet v\u00e0 lu\u1eadt ph\u00e1p. S\u1ef1 t\u0103ng c\u01b0\u1eddng quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt v\u1ec1 Stema ng\u00e0y nay \u0111ang thu h\u00fat s\u1ef1 ch\u00fa \u00fd l\u1edbn trong l\u0129nh v\u1ef1c kinh doanh. H\u00e3y li\u00ean h\u1ec7 v\u1edbi v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1c. Chi ti\u1ebft \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<p>L\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a V\u0103n ph\u00f2ng lu\u1eadt s\u01b0 Monolith: <a href=\"https:\/\/Monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">Ki\u1ec3m tra c\u00e1c b\u00e0i vi\u1ebft v\u00e0 LP theo lu\u1eadt d\u01b0\u1ee3c ph\u1ea9m v\u00e0 c\u00e1c quy \u0111\u1ecbnh kh\u00e1c[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vi\u1ec7c s\u1eed d\u1ee5ng &#8220;Stema&#8221; (Stealth Marketing) &#8211; m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1edbi h\u00ecnh th\u1ee9c c\u00e1c b\u00e0i \u0111\u0103ng t\u1ef1 nhi\u00ean tr\u00ean SNS ho\u1eb7c YouTube &#8211; \u0111ang ng\u00e0y [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":60994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59583"}],"collection":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/comments?post=59583"}],"version-history":[{"count":1,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59583\/revisions"}],"predecessor-version":[{"id":60995,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59583\/revisions\/60995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media\/60994"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media?parent=59583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/categories?post=59583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/tags?post=59583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}