{"id":59589,"date":"2023-10-27T15:44:02","date_gmt":"2023-10-27T06:44:02","guid":{"rendered":"https:\/\/monolith.law\/vi\/?p=59589"},"modified":"2023-11-09T20:24:18","modified_gmt":"2023-11-09T11:24:18","slug":"brand-license-contract-point","status":"publish","type":"post","link":"https:\/\/monolith.law\/vi\/general-corporate\/brand-license-contract-point","title":{"rendered":"\u0110i\u1ec3m c\u1ea7n ki\u1ec3m tra trong h\u1ee3p \u0111\u1ed3ng c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p>M\u1ed9t trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p c\u1ea7n c\u00f3 gi\u1ea5y ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u l\u00e0 khi t\u00ean b\u1ea1n \u0111\u00e3 ngh\u0129 ra cho th\u01b0\u01a1ng hi\u1ec7u m\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng ty kh\u00e1c \u0111\u0103ng k\u00fd tr\u01b0\u1edbc.<\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 coi gi\u1ea5y ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u \u0111\u01a1n gi\u1ea3n nh\u01b0 &#8220;m\u01b0\u1ee3n t\u00ean&#8221;, nh\u01b0ng c\u00e2u chuy\u1ec7n s\u1ebd kh\u00e1c n\u1ebfu \u0111\u00f3 l\u00e0 t\u00ean c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chu\u1ed7i k\u00fd t\u1ef1 ho\u1eb7c h\u00ecnh v\u1ebd, m\u00e0 c\u00f2n l\u00e0 &#8220;b\u1eb1ng ch\u1ee9ng cho th\u1ea5y \u0111\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m h\u1ee3p ph\u00e1p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u&#8221;, do \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd mua s\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u v\u1edbi gi\u00e1 cao h\u01a1n so v\u1edbi s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n<p>Do \u0111\u00f3, khi c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i y\u00eau c\u1ea7u ng\u01b0\u1eddi \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 hi\u1ec3n th\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>L\u1ea7n n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng m\u00e0 b\u00ean c\u1ea5p ph\u00e9p, t\u1ee9c l\u00e0 th\u01b0\u01a1ng hi\u1ec7u, c\u1ea7n bi\u1ebft trong &#8220;H\u1ee3p \u0111\u1ed3ng c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u&#8221; trong vi\u1ec7c c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1c v\u1edbi gi\u1ea5y ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/brand-license-contract-point\/#Thuong_hieu_la_gi\" title=\"Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec\">Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/brand-license-contract-point\/#Giay_phep_thuong_hieu_trong_Giay_phep_thuong_hieu\" title=\"Gi\u1ea5y ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u trong Gi\u1ea5y ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u\">Gi\u1ea5y ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u trong Gi\u1ea5y ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/brand-license-contract-point\/#Diem_can_kiem_tra_trong_hop_dong_cap_phep_thuong_hieu\" title=\"\u0110i\u1ec3m c\u1ea7n ki\u1ec3m tra trong h\u1ee3p \u0111\u1ed3ng c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u\">\u0110i\u1ec3m c\u1ea7n ki\u1ec3m tra trong h\u1ee3p \u0111\u1ed3ng c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/brand-license-contract-point\/#Pham_vi_cap_phep_su_dung\" title=\"Ph\u1ea1m vi c\u1ea5p ph\u00e9p s\u1eed d\u1ee5ng\">Ph\u1ea1m vi c\u1ea5p ph\u00e9p s\u1eed d\u1ee5ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/brand-license-contract-point\/#Su_dung_thuong_hieu_duoc_cap_phep\" title=\"S\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p\">S\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/brand-license-contract-point\/#Chung_nhan_chat_luong_san_pham_duoc_cap_phep\" title=\"Ch\u1ee9ng nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p\">Ch\u1ee9ng nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/brand-license-contract-point\/#Dieu_khoan_bat_buoc_de_tranh_rui_ro_cho_nguoi_cap_phep\" title=\"\u0110i\u1ec1u kho\u1ea3n b\u1eaft bu\u1ed9c \u0111\u1ec3 tr\u00e1nh r\u1ee7i ro cho ng\u01b0\u1eddi c\u1ea5p ph\u00e9p\">\u0110i\u1ec1u kho\u1ea3n b\u1eaft bu\u1ed9c \u0111\u1ec3 tr\u00e1nh r\u1ee7i ro cho ng\u01b0\u1eddi c\u1ea5p ph\u00e9p<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/brand-license-contract-point\/#Khong_dam_bao\" title=\"Kh\u00f4ng \u0111\u1ea3m b\u1ea3o\">Kh\u00f4ng \u0111\u1ea3m b\u1ea3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/brand-license-contract-point\/#Mien_tru\" title=\"Mi\u1ec5n tr\u1eeb\">Mi\u1ec5n tr\u1eeb<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/brand-license-contract-point\/#Tong_ket\" title=\"T\u1ed5ng k\u1ebft\">T\u1ed5ng k\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/brand-license-contract-point\/#Gioi_thieu_ve_cac_bien_phap_cua_van_phong_luat_su_cua_chung_toi\" title=\"Gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i\">Gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thuong_hieu_la_gi\"><\/span>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u1ed9i Marketing c\u1ee7a M\u1ef9, m\u1ed9t qu\u1ed1c gia ti\u00ean ti\u1ebfn trong l\u0129nh v\u1ef1c kinh doanh th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a &#8220;th\u01b0\u01a1ng hi\u1ec7u&#8221; nh\u01b0 sau:<\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 &#8220;t\u00ean&#8221;, &#8220;thu\u1eadt ng\u1eef&#8221;, &#8220;k\u00fd hi\u1ec7u&#8221;, &#8220;thi\u1ebft k\u1ebf&#8221;, &#8220;bi\u1ec3u t\u01b0\u1ee3ng&#8221; ho\u1eb7c c\u00e1c ch\u1ee9c n\u0103ng kh\u00e1c gi\u00fap ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t ng\u01b0\u1eddi b\u00e1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u00e1n kh\u00e1c.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t th\u1ef1c th\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u1eb7c \u0111i\u1ec3m (gi\u00e1 tr\u1ecb gia t\u0103ng) ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 kh\u00e1c. C\u00e1c y\u1ebfu t\u1ed1 ph\u00e2n bi\u1ec7t n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3 th\u1ef1c th\u1ec3 nh\u01b0 ch\u1ee9c n\u0103ng, h\u00ecnh d\u1ea1ng, v\u00e0 c\u1ea3 nh\u1eefng th\u1ee9 kh\u00f4ng c\u00f3 th\u1ef1c th\u1ec3 nh\u01b0 l\u1ecbch s\u1eed, h\u00ecnh \u1ea3nh, s\u1ef1 tin c\u1eady. Nh\u00e3n hi\u1ec7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f3 ba ch\u1ee9c n\u0103ng sau:<\/p>\n\n\n\n<ul>\n<li>Ch\u1ee9c n\u0103ng nh\u1eadn bi\u1ebft s\u1ea3n ph\u1ea9m: Ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m c\u00f3 nh\u00e3n hi\u1ec7u v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c<\/li>\n\n\n\n<li>Ch\u1ee9c n\u0103ng b\u1ea3o \u0111\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng: B\u1ea3o \u0111\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 nh\u00e3n hi\u1ec7u<\/li>\n\n\n\n<li>Ch\u1ee9c n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng: D\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u00f3 nh\u00e3n hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00e3n hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb kinh t\u1ebf nh\u01b0 v\u1eady c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd t\u1ea1i C\u1ee5c S\u1edf h\u1eefu tr\u00ed tu\u1ec7 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 (quy\u1ec1n \u0111\u1ed9c quy\u1ec1n), cho ph\u00e9p c\u1ea5p ph\u00e9p s\u1eed d\u1ee5ng cho b\u00ean th\u1ee9 ba.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/Monolith.law\/wp-content\/uploads\/2021\/11\/brand-license-contract-point-2.jpg\" alt=\"\" class=\"wp-image-38359\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Giay_phep_thuong_hieu_trong_Giay_phep_thuong_hieu\"><\/span>Gi\u1ea5y ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u trong Gi\u1ea5y ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1eddi trang, vi\u1ec7c c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u g\u00ec \u0111\u1eb7c bi\u1ec7t. C\u00f3 nhi\u1ec1u lo\u1ea1i kh\u00e1c nhau, bao g\u1ed3m c\u00e1c th\u01b0\u01a1ng hi\u1ec7u con c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u g\u1ed1c v\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n t\u1ea1i c\u00e1c qu\u1ed1c gia kh\u00e1c.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi ph\u00eda th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng ch\u1ec9 c\u00f3 thu nh\u1eadp t\u1eeb ti\u1ec1n b\u1ea3n quy\u1ec1n m\u00e0 c\u00f2n c\u00f3 l\u1ee3i \u00edch t\u1eeb vi\u1ec7c m\u1edf r\u1ed9ng kinh doanh v\u00e0 khai th\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi, trong khi \u0111\u1ed1i t\u00e1c c\u1ea5p ph\u00e9p c\u00f3 th\u1ec3 mong \u0111\u1ee3i m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh c\u00f3 l\u1ee3i nhu\u1eadn cao b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng s\u1ef1 n\u1ed5i ti\u1ebfng, uy t\u00edn v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/p>\n\n\n\n<p>D\u01b0\u1eddng nh\u01b0 gi\u1ea5y ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 y\u1ebfu li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng &#8220;t\u00ean th\u01b0\u01a1ng hi\u1ec7u&#8221; v\u00e0 &#8220;logo&#8221;, nh\u01b0ng th\u1ef1c t\u1ebf, c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p m\u00e0 vi\u1ec7c thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh m\u1ed9t c\u00e1ch chi ti\u1ebft v\u00e0 nghi\u00eam ng\u1eb7t trong h\u1ee3p \u0111\u1ed3ng.<\/p>\n\n\n\n<p>T\u1eeb ph\u00eda th\u01b0\u01a1ng hi\u1ec7u, vi\u1ec7c suy ngh\u0129 v\u1ec1 vi\u1ec7c kh\u00f4ng l\u00e0m t\u1ed5n th\u01b0\u01a1ng h\u00ecnh \u1ea3nh v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u qu\u00fd gi\u00e1 m\u00e0 h\u1ecd \u0111\u00e3 b\u1ecf th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng l\u00e0 \u0111i\u1ec1u hi\u1ec3n nhi\u00ean.<\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady, h\u1ee3p \u0111\u1ed3ng c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng \u0111\u01a1n thu\u1ea7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u1ee3p \u0111\u1ed3ng c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u trong gi\u1ea5y ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u00e1c vai tr\u00f2 kh\u00e1c nhau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diem_can_kiem_tra_trong_hop_dong_cap_phep_thuong_hieu\"><\/span>\u0110i\u1ec3m c\u1ea7n ki\u1ec3m tra trong h\u1ee3p \u0111\u1ed3ng c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u1ede \u0111\u00e2y, ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch c\u00e1c \u0111i\u1ec3m c\u1ea7n ki\u1ec3m tra \u0111\u1eb7c tr\u01b0ng trong h\u1ee3p \u0111\u1ed3ng c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pham_vi_cap_phep_su_dung\"><\/span>Ph\u1ea1m vi c\u1ea5p ph\u00e9p s\u1eed d\u1ee5ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u0110i\u1ec1u \u25cf\u25cf<br>1. B\u00ean A c\u1ea5p ph\u00e9p cho B quy\u1ec1n s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p trong ph\u1ea1m vi quy \u0111\u1ecbnh nh\u01b0 sau:<br> \u2460 Khu v\u1ef1c \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p: \u25cf\u25cf\u25cf\u25cf<br> \u2461 S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p: \u25cf\u25cf\u25cf\u25cf<br> \u2462 Th\u1eddi h\u1ea1n c\u1ea5p ph\u00e9p: t\u1eeb ng\u00e0y \u25cf\u25cf th\u00e1ng \u25cf\u25cf n\u0103m \u25cf\u25cf \u0111\u1ebfn ng\u00e0y \u25cf\u25cf th\u00e1ng \u25cf\u25cf n\u0103m \u25cf\u25cf<br>2. B\u00ean B kh\u00f4ng c\u00f3 quy\u1ec1n ngo\u00e0i ph\u1ea1m vi quy \u0111\u1ecbnh trong kho\u1ea3n tr\u00ean li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p.<br>3. B\u00ean A v\u00e0 B\u00ean B s\u1ebd h\u1ee3p t\u00e1c v\u1edbi nhau \u0111\u1ec3 n\u1ed9p \u0111\u01a1n \u0111\u0103ng k\u00fd quy\u1ec1n s\u1eed d\u1ee5ng th\u00f4ng th\u01b0\u1eddng quy \u0111\u1ecbnh trong kho\u1ea3n 1 trong v\u00f2ng \u25cf\u25cf ng\u00e0y sau khi k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng n\u00e0y. Ngo\u00e0i ra, B\u00ean B s\u1ebd ch\u1ecbu ph\u00ed cho vi\u1ec7c \u0111\u0103ng k\u00fd n\u00e0y.<br> \u203b Ng\u01b0\u1eddi c\u1ea5p ph\u00e9p: B\u00ean A, Ng\u01b0\u1eddi \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p: B\u00ean B <br><\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t khi c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n s\u1edf h\u1eefu l\u00e0 &#8220;lo\u1ea1i quy\u1ec1n s\u1eed d\u1ee5ng&#8221; v\u00e0 &#8220;ph\u1ea1m vi c\u1ea5p ph\u00e9p s\u1eed d\u1ee5ng&#8221;.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n c\u1ea5p ph\u00e9p &#8220;quy\u1ec1n s\u1eed d\u1ee5ng \u0111\u1ed9c quy\u1ec1n&#8221; trong &#8220;l\u0129nh v\u1ef1c th\u1ec3 thao&#8221;, b\u1ea1n kh\u00f4ng th\u1ec3 c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m tennis ho\u1eb7c golf t\u1eeb b\u00ean th\u1ee9 ba.<\/p>\n\n\n\n<p>H\u01a1n n\u1eefa, ngay c\u1ea3 khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p l\u00e0 &#8220;\u0111\u1ed3 d\u00f9ng golf&#8221;, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 tinh ch\u1ec9nh th\u00e0nh &#8220;b\u00f3ng golf&#8221;, &#8220;g\u1eady golf&#8221;, &#8220;qu\u1ea7n \u00e1o golf&#8221;, v.v.<\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady, \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c c\u00e1ch kinh doanh th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai, n\u00ean n\u1ebfu b\u1ea1n quy\u1ebft \u0111\u1ecbnh ph\u1ea1m vi c\u1ea5p ph\u00e9p s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 m\u1ea5t c\u01a1 h\u1ed9i kinh doanh.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, c\u00f3 hai lo\u1ea1i quy\u1ec1n s\u1eed d\u1ee5ng l\u00e0 &#8220;quy\u1ec1n s\u1eed d\u1ee5ng th\u00f4ng th\u01b0\u1eddng&#8221; v\u00e0 &#8220;quy\u1ec1n s\u1eed d\u1ee5ng \u0111\u1ed9c quy\u1ec1n&#8221;, v\u00e0 trong tr\u01b0\u1eddng h\u1ee3p &#8220;quy\u1ec1n s\u1eed d\u1ee5ng \u0111\u1ed9c quy\u1ec1n&#8221;, ngay c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u s\u1edf h\u1eefu quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng trong ph\u1ea1m vi c\u1ea5p ph\u00e9p s\u1eed d\u1ee5ng sau khi \u0111\u0103ng k\u00fd. Do \u0111\u00f3, tr\u1eeb khi c\u00f3 l\u1ee3i \u00edch l\u1edbn, b\u1ea1n n\u00ean tr\u00e1nh l\u1ef1a ch\u1ecdn. Ngo\u00e0i ra, vi\u1ec7c c\u1ea5p ph\u00e9p &#8220;quy\u1ec1n s\u1eed d\u1ee5ng th\u00f4ng th\u01b0\u1eddng \u0111\u1ed9c quy\u1ec1n&#8221; \u0111\u00e3 \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh v\u1ec1 \u0111\u1ed9c quy\u1ec1n gi\u1eefa c\u00e1c b\u00ean c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo h\u1ee3p \u0111\u1ed3ng.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111\u00e1nh gi\u00e1 ph\u1ea1m vi c\u1ea5p ph\u00e9p, v.v., d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng v\u00e0 k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a ng\u01b0\u1eddi \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, kh\u00f4ng gi\u1ed1ng nh\u01b0 quy\u1ec1n th\u1ef1c thi \u0111\u1ed9c quy\u1ec1n c\u1ea7n ph\u1ea3i \u0111\u0103ng k\u00fd, quy\u1ec1n s\u1eed d\u1ee5ng th\u00f4ng th\u01b0\u1eddng kh\u00f4ng b\u1eaft bu\u1ed9c ph\u1ea3i \u0111\u0103ng k\u00fd, nh\u01b0ng n\u1ebfu b\u1ea1n \u0111\u0103ng k\u00fd, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ed1i \u0111\u1ea7u v\u1edbi b\u00ean th\u1ee9 ba \u0111\u00e3 nh\u1eadn quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u sau \u0111\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Su_dung_thuong_hieu_duoc_cap_phep\"><\/span>S\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u0110i\u1ec1u \u25cf\u25cf<br>1. Khi s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p, B\u00ean B ph\u1ea3i nh\u1eadn th\u1ee9c r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p \u0111\u1ea1i di\u1ec7n cho uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a B\u00ean A v\u00e0 ph\u1ea3i c\u1ed1 g\u1eafng kh\u00f4ng l\u00e0m h\u1ea1i gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a B\u00ean A.<br>2. B\u00ean B ph\u1ea3i s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p theo h\u00ecnh th\u1ee9c hi\u1ec3n th\u1ecb, ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh trong Ph\u1ee5 l\u1ee5c 1 v\u00e0 theo h\u01b0\u1edbng d\u1eabn c\u1ee7a B\u00ean A t\u1eeb th\u1eddi gian n\u00e0y tr\u1edf \u0111i.<br>3. Khi s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p, B\u00ean B ph\u1ea3i r\u00f5 r\u00e0ng ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p l\u00e0 B\u00ean B.<br>4. B\u00ean B kh\u00f4ng \u0111\u01b0\u1ee3c c\u1ea5p l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p cho b\u00ean th\u1ee9 ba m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 cho ph\u00e9p b\u1eb1ng v\u0103n b\u1ea3n tr\u01b0\u1edbc c\u1ee7a B\u00ean A, ho\u1eb7c th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng n\u00e0o nh\u01b0 chuy\u1ec3n nh\u01b0\u1ee3ng, cung c\u1ea5p b\u1ea3o \u0111\u1ea3m, v.v.<br>5. N\u1ebfu B\u00ean B ng\u1eebng ho\u1eb7c k\u1ebft th\u00fac vi\u1ec7c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p, B\u00ean B ph\u1ea3i th\u00f4ng b\u00e1o v\u1ec1 \u0111i\u1ec1u n\u00e0y cho B\u00ean A b\u1eb1ng v\u0103n b\u1ea3n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. <br><\/p>\n\n\n\n<p>Trong &#8220;Ph\u1ee5 l\u1ee5c 1&#8221; c\u1ee7a kho\u1ea3n 2, ngo\u00e0i h\u00ecnh th\u1ee9c hi\u1ec3n th\u1ecb nh\u01b0 v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb, k\u00edch th\u01b0\u1edbc, m\u00e0u s\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p, c\u00e1ch k\u1ebft h\u1ee3p t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 logo, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u00eam ngh\u0129a v\u1ee5 ghi ch\u00fa nh\u01b0 &#8220;Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u0103ng k\u00fd c\u1ee7a (ng\u01b0\u1eddi c\u1ea5p ph\u00e9p), v\u00e0 (ng\u01b0\u1eddi \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p) \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c quy\u1ec1n c\u1ea5p ph\u00e9p s\u1eed d\u1ee5ng cho s\u1ea3n ph\u1ea9m n\u00e0y.&#8221; v\u00e0o t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o v\u00e0 th\u1ebb s\u1ea3n ph\u1ea9m, v.v.<\/p>\n\n\n\n<p>Ngo\u00e0i c\u00e1c quy \u0111\u1ecbnh c\u1ee7a m\u1eabu \u0111i\u1ec1u kho\u1ea3n tr\u00ean, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u00eam c\u00e1c \u0111i\u1ec1u c\u1ea5m sau \u0111\u00e2y v\u1edbi m\u1ee5c \u0111\u00edch ng\u0103n ch\u1eb7n vi\u1ec7c l\u00e0m h\u1ea1i gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">B\u00ean B kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng sau \u0111\u00e2y, b\u1ea5t k\u1ec3 trong ho\u1eb7c ngo\u00e0i khu v\u1ef1c \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p.<br> \u2460 S\u1eed d\u1ee5ng ho\u1eb7c \u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c d\u1ea5u hi\u1ec7u kh\u00e1c c\u00f3 th\u1ec3 b\u1ecb nh\u1ea7m l\u1eabn ho\u1eb7c t\u01b0\u01a1ng t\u1ef1 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p.<br> \u2461 L\u00e0m m\u1ea5t kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft ho\u1eb7c l\u00e0m h\u1ea1i uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p.<br> \u2462 S\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p theo c\u00e1ch c\u00f3 th\u1ec3 g\u00e2y hi\u1ec3u l\u1ea7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p<\/p>\n\n\n\n<p>Tuy nhi\u00ean, h\u00e3y c\u1ea9n th\u1eadn v\u00ec vi\u1ec7c \u0111\u1eb7t ngh\u0129a v\u1ee5 nh\u01b0 c\u1ea5m s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ea1nh tranh \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p c\u00f3 th\u1ec3 g\u00e2y ra v\u1ea5n \u0111\u1ec1 v\u1ec1 lu\u1eadt c\u1ea1nh tranh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chung_nhan_chat_luong_san_pham_duoc_cap_phep\"><\/span>Ch\u1ee9ng nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u0110i\u1ec1u \u25cf\u25cf<br>1. S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p m\u00e0 B\u00ean B c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p ph\u1ea3i tu\u00e2n th\u1ee7 ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh trong Ph\u1ee5 l\u1ee5c 2.<br> 2. B\u00ean B ch\u1ec9 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p tr\u00ean s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p m\u00e0 B\u00ean A \u0111\u00e3 ch\u1ee9ng nh\u1eadn tu\u00e2n th\u1ee7 ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh.<br> 3. \u0110\u1ec3 nh\u1eadn s\u1ef1 ch\u1ee9ng nh\u1eadn c\u1ee7a B\u00ean A theo kho\u1ea3n tr\u01b0\u1edbc, B\u00ean B ph\u1ea3i cung c\u1ea5p m\u1eabu s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p c\u00f3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p cho B\u00ean A, v\u00e0 B\u00ean A s\u1ebd th\u00f4ng b\u00e1o cho B\u00ean B v\u1ec1 vi\u1ec7c ch\u1ea5p nh\u1eadn ho\u1eb7c t\u1eeb ch\u1ed1i ch\u1ee9ng nh\u1eadn b\u1eb1ng v\u0103n b\u1ea3n trong v\u00f2ng \u25cf\u25cf ng\u00e0y sau khi nh\u1eadn m\u1eabu. <\/p>\n\n\n\n<p>Vi\u1ec7c ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p c\u00f3 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng v\u00ec n\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u1ea1t \u0111\u1ebfn m\u1ed9t m\u1ee9c \u0111\u1ed9 nh\u1ea5t \u0111\u1ecbnh, uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 b\u1ecb h\u1ea1i.<\/p>\n\n\n\n<p>Ngo\u00e0i ch\u1ea5t l\u01b0\u1ee3ng, &#8220;thi\u1ebft k\u1ebf&#8221;, &#8220;ph\u1ea1m vi gi\u00e1&#8221;, &#8220;m\u1ee5c ti\u00eau&#8221; v\u00e0 &#8220;qu\u1ea3ng c\u00e1o&#8221; c\u0169ng c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u g\u1ed1c, v\u00ec v\u1eady b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem x\u00e9t vi\u1ec7c th\u00eam v\u00e0o &#8220;\u0111i\u1ec1u ki\u1ec7n ch\u1ee9ng nh\u1eadn&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/Monolith.law\/wp-content\/uploads\/2021\/11\/brand-license-contract-point-1.jpg\" alt=\"\" class=\"wp-image-38358\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dieu_khoan_bat_buoc_de_tranh_rui_ro_cho_nguoi_cap_phep\"><\/span>\u0110i\u1ec1u kho\u1ea3n b\u1eaft bu\u1ed9c \u0111\u1ec3 tr\u00e1nh r\u1ee7i ro cho ng\u01b0\u1eddi c\u1ea5p ph\u00e9p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Khong_dam_bao\"><\/span>Kh\u00f4ng \u0111\u1ea3m b\u1ea3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u0110i\u1ec1u \u25cf\u25cf<br> B\u00ean A kh\u00f4ng \u0111\u1ea3m b\u1ea3o v\u1ec1 hi\u1ec7u l\u1ef1c c\u1ee7a quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p c\u0169ng nh\u01b0 vi\u1ec7c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p kh\u00f4ng vi ph\u1ea1m quy\u1ec1n c\u1ee7a b\u00ean th\u1ee9 ba.<\/p>\n\n\n\n<p>\u0110i\u1ec1u kho\u1ea3n n\u00e0y gi\u1ed1ng nh\u01b0 h\u1ee3p \u0111\u1ed3ng c\u1ea5p ph\u00e9p th\u1ef1c hi\u1ec7n s\u00e1ng ch\u1ebf, vi\u1ec7c ki\u1ec3m tra t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u0103ng k\u00fd t\u01b0\u01a1ng t\u1ef1 l\u00e0 th\u1ef1c s\u1ef1 kh\u00f4ng th\u1ec3, v\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh vi ph\u1ea1m quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua vi\u1ec7c ki\u1ec7n t\u1ee5ng, do \u0111\u00f3, vi\u1ec7c ng\u01b0\u1eddi c\u1ea5p ph\u00e9p \u0111\u1ea3m b\u1ea3o \u0111i\u1ec1u n\u00e0y s\u1ebd t\u1ea1o ra r\u1ee7i ro r\u1ea5t l\u1edbn.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft th\u00eam v\u1ec1 vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u, vui l\u00f2ng xem b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u00f9ng v\u1edbi b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09 wp-block-embed-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"NXAGn575YB\"><a href=\"https:\/\/monolith.law\/vi\/general-corporate\/penalty-for-trademark-infringement\">&#8216;H\u1ecdc qua v\u00ed d\u1ee5 v\u1ec1 &#8216;Ti\u00eau chu\u1ea9n v\u00e0 h\u00ecnh ph\u1ea1t (t\u00f9 giam v\u00e0 ph\u1ea1t ti\u1ec1n) \u0111\u1ed1i v\u1edbi vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u&#8221;.<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;&#8216;H\u1ecdc qua v\u00ed d\u1ee5 v\u1ec1 &#8216;Ti\u00eau chu\u1ea9n v\u00e0 h\u00ecnh ph\u1ea1t (t\u00f9 giam v\u00e0 ph\u1ea1t ti\u1ec1n) \u0111\u1ed1i v\u1edbi vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u&#8221;.&#8221; &#8212; \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\" src=\"https:\/\/monolith.law\/vi\/general-corporate\/penalty-for-trademark-infringement\/embed#?secret=Tei97NS8ck#?secret=NXAGn575YB\" data-secret=\"NXAGn575YB\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mien_tru\"><\/span>Mi\u1ec5n tr\u1eeb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u0110i\u1ec1u \u25cf\u25cf<br> B\u00ean A kh\u00f4ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 b\u1ea5t k\u1ef3 thi\u1ec7t h\u1ea1i n\u00e0o c\u1ee7a B\u00ean B ph\u00e1t sinh t\u1eeb s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p b\u1ecb l\u1ed7i v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p.<\/p>\n\n\n\n<p>Ngay c\u1ea3 khi b\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 x\u00e1c nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng, s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p b\u1ecb l\u1ed7i v\u1eabn l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p, v\u00e0 vi\u1ec7c hi\u1ec3n th\u1ecb t\u00ean th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c logo c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c b\u00ean th\u01b0\u01a1ng hi\u1ec7u b\u1ecb \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 &#8220;tr\u00e1ch nhi\u1ec7m s\u1ea3n ph\u1ea9m&#8221; c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p, do \u0111\u00f3 \u0111i\u1ec1u kho\u1ea3n n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/Monolith.law\/wp-content\/uploads\/2021\/11\/brand-license-contract-point-3.jpg\" alt=\"\" class=\"wp-image-38360\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tong_ket\"><\/span>T\u1ed5ng k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L\u1ea7n n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 gi\u1ea3i th\u00edch c\u00e1c \u0111i\u1ec3m quan tr\u1ecdng m\u00e0 ph\u00eda th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n bi\u1ebft trong h\u1ee3p \u0111\u1ed3ng c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u trong c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1c v\u1edbi h\u1ee3p \u0111\u1ed3ng c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n<p>Trong h\u1ee3p \u0111\u1ed3ng th\u1ef1c t\u1ebf, ngo\u00e0i nh\u1eefng \u0111i\u1ec1u \u0111\u00e3 n\u00eau tr\u00ean, c\u00f2n c\u1ea7n c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u1ec1 &#8220;ph\u00ed s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u&#8221;, &#8220;h\u1ee7y b\u1ecf&#8221;, &#8220;ngh\u0129a v\u1ee5 b\u1ea3o m\u1eadt&#8221;, &#8220;bi\u1ec7n ph\u00e1p sau khi k\u1ebft th\u00fac h\u1ee3p \u0111\u1ed3ng&#8221;, &#8220;b\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i&#8221;, &#8220;ph\u00e1p lu\u1eadt \u00e1p d\u1ee5ng&#8221;, &#8220;t\u00f2a \u00e1n c\u00f3 th\u1ea9m quy\u1ec1n&#8221;, v.v.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean th\u1ea3o lu\u1eadn tr\u01b0\u1edbc v\u1edbi lu\u1eadt s\u01b0 c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u00e0 kinh nghi\u1ec7m phong ph\u00fa, thay v\u00ec t\u1ef1 quy\u1ebft \u0111\u1ecbnh, v\u00ec c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c v\u1ec1 kinh doanh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft v\u1ec1 h\u1ee3p \u0111\u1ed3ng c\u1ea5p ph\u00e9p t\u1ed5ng th\u1ec3, kh\u00f4ng ch\u1ec9 quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n quy\u1ec1n t\u00e1c gi\u1ea3 v\u00e0 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7, vui l\u00f2ng xem b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u00f9ng v\u1edbi b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09 wp-block-embed-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"xwHxBEkfIt\"><a href=\"https:\/\/monolith.law\/vi\/general-corporate\/license-contract-point\">10 \u0111i\u1ec1u kho\u1ea3n c\u1ea7n ch\u00fa \u00fd trong h\u1ee3p \u0111\u1ed3ng c\u1ea5p ph\u00e9p: Ph\u00e2n t\u00edch chi ti\u1ebft<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;10 \u0111i\u1ec1u kho\u1ea3n c\u1ea7n ch\u00fa \u00fd trong h\u1ee3p \u0111\u1ed3ng c\u1ea5p ph\u00e9p: Ph\u00e2n t\u00edch chi ti\u1ebft&#8221; &#8212; \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\" src=\"https:\/\/monolith.law\/vi\/general-corporate\/license-contract-point\/embed#?secret=vYN09ZLOXl#?secret=xwHxBEkfIt\" data-secret=\"xwHxBEkfIt\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gioi_thieu_ve_cac_bien_phap_cua_van_phong_luat_su_cua_chung_toi\"><\/span>Gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u0103n ph\u00f2ng lu\u1eadt s\u01b0 Monolis, chuy\u00ean v\u1ec1 IT, \u0111\u1eb7c bi\u1ec7t l\u00e0 Internet v\u00e0 lu\u1eadt, l\u00e0 m\u1ed9t v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u00f3 chuy\u00ean m\u00f4n cao v\u1ec1 c\u1ea3 hai m\u1eb7t. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 li\u00ean quan \u0111\u1ebfn b\u1ea3n quy\u1ec1n \u0111ang thu h\u00fat s\u1ef1 ch\u00fa \u00fd, v\u00e0 nhu c\u1ea7u ki\u1ec3m tra ph\u00e1p l\u00fd ng\u00e0y c\u00e0ng t\u0103ng. V\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p li\u00ean quan \u0111\u1ebfn quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7. Chi ti\u1ebft \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/practices\/corporate\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/practices\/corporate[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p c\u1ea7n c\u00f3 gi\u1ea5y ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u l\u00e0 khi t\u00ean b\u1ea1n \u0111\u00e3 ngh\u0129 ra cho th\u01b0\u01a1ng hi\u1ec7u m\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng ty kh\u00e1c \u0111\u0103ng k\u00fd tr\u01b0\u1edbc. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 coi gi\u1ea5y ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u \u0111\u01a1n [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":61006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59589"}],"collection":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/comments?post=59589"}],"version-history":[{"count":1,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59589\/revisions"}],"predecessor-version":[{"id":61007,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59589\/revisions\/61007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media\/61006"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media?parent=59589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/categories?post=59589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/tags?post=59589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}