{"id":59614,"date":"2023-10-27T15:44:04","date_gmt":"2023-10-27T06:44:04","guid":{"rendered":"https:\/\/monolith.law\/vi\/?p=59614"},"modified":"2023-11-09T15:53:44","modified_gmt":"2023-11-09T06:53:44","slug":"e-mail-newsletter-opt-in-procedure","status":"publish","type":"post","link":"https:\/\/monolith.law\/vi\/it\/e-mail-newsletter-opt-in-procedure","title":{"rendered":"C\u00e1ch th\u1ef1c hi\u1ec7n th\u1ee7 t\u1ee5c \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin qua email"},"content":{"rendered":"\n<p>Tr\u01b0\u1edbc \u0111\u00e2y, trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb qua email, th\u01b0 tr\u1ef1c ti\u1ebfp \u0111\u00e3 t\u1eebng l\u00e0 tr\u1ecdng t\u00e2m. Tuy nhi\u00ean, v\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a Internet hi\u1ec7n nay, t\u1ea7m quan tr\u1ecdng c\u1ee7a &#8220;Th\u01b0 th\u00f4ng b\u00e1o qua email&#8221; \u0111\u00e3 t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<p>S\u1ef1 thu\u1eadn ti\u1ec7n v\u00e0 t\u1ed1c \u0111\u1ed9 ch\u1ec9 c\u1ea7n nh\u1ea5p chu\u1ed9t \u0111\u1ec3 g\u1eedi th\u01b0 th\u00f4ng b\u00e1o \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, c\u00f9ng v\u1edbi chi ph\u00ed th\u1ea5p, l\u00e0 nh\u1eefng \u0111i\u1ec3m h\u1ea5p d\u1eabn l\u1edbn c\u1ee7a th\u01b0 th\u00f4ng b\u00e1o qua email.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, n\u1ebfu b\u1ea1n g\u1eedi th\u01b0 th\u00f4ng b\u00e1o m\u00e0 kh\u00f4ng tu\u00e2n theo c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd li\u00ean quan, b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i ch\u1ecbu h\u00ecnh ph\u1ea1t nh\u01b0 t\u00f9 giam ho\u1eb7c ph\u1ea1t ti\u1ec1n.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft r\u00f5 v\u1ec1 &#8220;Quy \u0111\u1ecbnh v\u1ec1 vi\u1ec7c \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin&#8221; r\u1ea5t quan tr\u1ecdng, v\u00ec v\u1eady l\u1ea7n n\u00e0y, t\u00f4i s\u1ebd gi\u1ea3i th\u00edch m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u v\u1ec1 &#8220;C\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n vi\u1ec7c \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin trong vi\u1ec7c g\u1eedi th\u01b0 th\u00f4ng b\u00e1o qua email&#8221; c\u1ea7n thi\u1ebft \u0111\u1ec3 g\u1eedi th\u01b0 th\u00f4ng b\u00e1o m\u1ed9t c\u00e1ch an to\u00e0n.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/vi\/it\/e-mail-newsletter-opt-in-procedure\/#Quy_dinh_ve_Opt-in_la_gi\" title=\"Quy \u0111\u1ecbnh v\u1ec1 Opt-in l\u00e0 g\u00ec?\">Quy \u0111\u1ecbnh v\u1ec1 Opt-in l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/vi\/it\/e-mail-newsletter-opt-in-procedure\/#Email_cu_the\" title=\"Email c\u1ee5 th\u1ec3\">Email c\u1ee5 th\u1ec3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/vi\/it\/e-mail-newsletter-opt-in-procedure\/#Hinh_phat\" title=\"H\u00ecnh ph\u1ea1t\">H\u00ecnh ph\u1ea1t<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/vi\/it\/e-mail-newsletter-opt-in-procedure\/#Ngoai_le_cua_quy_dinh_Opt-in\" title=\"Ngo\u1ea1i l\u1ec7 c\u1ee7a quy \u0111\u1ecbnh Opt-in\">Ngo\u1ea1i l\u1ec7 c\u1ee7a quy \u0111\u1ecbnh Opt-in<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/vi\/it\/e-mail-newsletter-opt-in-procedure\/#Nguoi_da_thong_bao_dia_chi_email_cua_minh_bang_van_ban\" title=\"Ng\u01b0\u1eddi \u0111\u00e3 th\u00f4ng b\u00e1o \u0111\u1ecba ch\u1ec9 email c\u1ee7a m\u00ecnh b\u1eb1ng v\u0103n b\u1ea3n\">Ng\u01b0\u1eddi \u0111\u00e3 th\u00f4ng b\u00e1o \u0111\u1ecba ch\u1ec9 email c\u1ee7a m\u00ecnh b\u1eb1ng v\u0103n b\u1ea3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/vi\/it\/e-mail-newsletter-opt-in-procedure\/#Nguoi_co_moi_quan_he_giao_dich\" title=\"Ng\u01b0\u1eddi c\u00f3 m\u1ed1i quan h\u1ec7 giao d\u1ecbch\">Ng\u01b0\u1eddi c\u00f3 m\u1ed1i quan h\u1ec7 giao d\u1ecbch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/vi\/it\/e-mail-newsletter-opt-in-procedure\/#Nguoi_da_cong_bo_dia_chi_email_cua_minh\" title=\"Ng\u01b0\u1eddi \u0111\u00e3 c\u00f4ng b\u1ed1 \u0111\u1ecba ch\u1ec9 email c\u1ee7a m\u00ecnh\">Ng\u01b0\u1eddi \u0111\u00e3 c\u00f4ng b\u1ed1 \u0111\u1ecba ch\u1ec9 email c\u1ee7a m\u00ecnh<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/vi\/it\/e-mail-newsletter-opt-in-procedure\/#Cach_thuc_hien_quy_trinh_dang_ky_nhan_thong_tin_Opt-in\" title=\"C\u00e1ch th\u1ef1c hi\u1ec7n quy tr\u00ecnh \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin (Opt-in)\">C\u00e1ch th\u1ef1c hi\u1ec7n quy tr\u00ecnh \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin (Opt-in)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/vi\/it\/e-mail-newsletter-opt-in-procedure\/#Cach_thu_thap_%E2%80%9Csu_dong_y%E2%80%9D\" title=\"C\u00e1ch thu th\u1eadp &#8220;s\u1ef1 \u0111\u1ed3ng \u00fd&#8221;\">C\u00e1ch thu th\u1eadp &#8220;s\u1ef1 \u0111\u1ed3ng \u00fd&#8221;<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/vi\/it\/e-mail-newsletter-opt-in-procedure\/#Cach_hien_thi_de_thu_thap_%E2%80%9Csu_dong_y%E2%80%9D\" title=\"C\u00e1ch hi\u1ec3n th\u1ecb \u0111\u1ec3 thu th\u1eadp &#8220;s\u1ef1 \u0111\u1ed3ng \u00fd&#8221;\">C\u00e1ch hi\u1ec3n th\u1ecb \u0111\u1ec3 thu th\u1eadp &#8220;s\u1ef1 \u0111\u1ed3ng \u00fd&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/vi\/it\/e-mail-newsletter-opt-in-procedure\/#Khuyen_nghi_su_dung_Double_Opt-in\" title=\"Khuy\u1ebfn ngh\u1ecb s\u1eed d\u1ee5ng Double Opt-in\">Khuy\u1ebfn ngh\u1ecb s\u1eed d\u1ee5ng Double Opt-in<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/vi\/it\/e-mail-newsletter-opt-in-procedure\/#Co_the_thu_thap_%E2%80%9Csu_dong_y%E2%80%9D_qua_dien_thoai_khong\" title=\"C\u00f3 th\u1ec3 thu th\u1eadp &#8220;s\u1ef1 \u0111\u1ed3ng \u00fd&#8221; qua \u0111i\u1ec7n tho\u1ea1i kh\u00f4ng?\">C\u00f3 th\u1ec3 thu th\u1eadp &#8220;s\u1ef1 \u0111\u1ed3ng \u00fd&#8221; qua \u0111i\u1ec7n tho\u1ea1i kh\u00f4ng?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/vi\/it\/e-mail-newsletter-opt-in-procedure\/#Nghia_vu_cua_nguoi_gui_email_tiep_thi\" title=\"Ngh\u0129a v\u1ee5 c\u1ee7a ng\u01b0\u1eddi g\u1eedi email ti\u1ebfp th\u1ecb\">Ngh\u0129a v\u1ee5 c\u1ee7a ng\u01b0\u1eddi g\u1eedi email ti\u1ebfp th\u1ecb<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/vi\/it\/e-mail-newsletter-opt-in-procedure\/#Hien_thi_tuy_chon_tu_choi_nhan_Opt-out\" title=\"Hi\u1ec3n th\u1ecb t\u00f9y ch\u1ecdn t\u1eeb ch\u1ed1i nh\u1eadn (Opt-out)\">Hi\u1ec3n th\u1ecb t\u00f9y ch\u1ecdn t\u1eeb ch\u1ed1i nh\u1eadn (Opt-out)<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/vi\/it\/e-mail-newsletter-opt-in-procedure\/#Khuyen_nghi_them_dieu_khoan_ve_chinh_sach_bao_mat\" title=\"Khuy\u1ebfn ngh\u1ecb th\u00eam \u0111i\u1ec1u kho\u1ea3n v\u1ec1 ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt\">Khuy\u1ebfn ngh\u1ecb th\u00eam \u0111i\u1ec1u kho\u1ea3n v\u1ec1 ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/vi\/it\/e-mail-newsletter-opt-in-procedure\/#Luu_tru_%E2%80%9Cho_so_chung_minh_su_dong_y%E2%80%9D\" title=\"L\u01b0u tr\u1eef &#8220;h\u1ed3 s\u01a1 ch\u1ee9ng minh s\u1ef1 \u0111\u1ed3ng \u00fd&#8221;\">L\u01b0u tr\u1eef &#8220;h\u1ed3 s\u01a1 ch\u1ee9ng minh s\u1ef1 \u0111\u1ed3ng \u00fd&#8221;<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/monolith.law\/vi\/it\/e-mail-newsletter-opt-in-procedure\/#Noi_dung_luu_tru\" title=\"N\u1ed9i dung l\u01b0u tr\u1eef\">N\u1ed9i dung l\u01b0u tr\u1eef<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/monolith.law\/vi\/it\/e-mail-newsletter-opt-in-procedure\/#Thoi_gian_luu_tru\" title=\"Th\u1eddi gian l\u01b0u tr\u1eef\">Th\u1eddi gian l\u01b0u tr\u1eef<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/monolith.law\/vi\/it\/e-mail-newsletter-opt-in-procedure\/#Tong_ket\" title=\"T\u1ed5ng k\u1ebft\">T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quy_dinh_ve_Opt-in_la_gi\"><\/span>Quy \u0111\u1ecbnh v\u1ec1 Opt-in l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&#8220;Opt-in&#8221; l\u00e0 vi\u1ec7c ng\u01b0\u1eddi nh\u1eadn y\u00eau c\u1ea7u g\u1eedi email t\u1eeb ng\u01b0\u1eddi g\u1eedi email c\u1ee5 th\u1ec3 tr\u01b0\u1edbc ho\u1eb7c \u0111\u1ed3ng \u00fd cho vi\u1ec7c g\u1eedi email. Vi\u1ec7c c\u1ea5m qu\u1ea3ng c\u00e1o email \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi nh\u1eadn kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh &#8220;\u0111\u1ed3ng \u00fd&#8221; \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;quy \u0111\u1ecbnh v\u1ec1 Opt-in&#8221;.<\/p>\n\n\n\n<p>Cho \u0111\u1ebfn khi lu\u1eadt \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i v\u00e0o n\u0103m 2008 (n\u0103m 2008 theo l\u1ecbch Gregory), ph\u01b0\u01a1ng ph\u00e1p c\u1ea5m g\u1eedi email \u0111\u1ebfn ng\u01b0\u1eddi nh\u1eadn \u0111\u00e3 th\u00f4ng b\u00e1o t\u1eeb ch\u1ed1i nh\u1eadn &#8220;Opt-out&#8221; \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng, nh\u01b0ng do s\u1ed1 l\u01b0\u1ee3ng t\u0103ng l\u00ean, n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c thay \u0111\u1ed5i th\u00e0nh &#8220;ph\u01b0\u01a1ng ph\u00e1p Opt-in&#8221;.<\/p>\n\n\n\n<p>C\u01a1 s\u1edf c\u1ee7a quy \u0111\u1ecbnh v\u1ec1 Opt-in l\u00e0 \u0110i\u1ec1u 3, Kho\u1ea3n 1 c\u1ee7a Lu\u1eadt Email C\u1ee5 Th\u1ec3 c\u1ee7a Nh\u1eadt B\u1ea3n (Lu\u1eadt v\u1ec1 vi\u1ec7c chu\u1ea9n h\u00f3a vi\u1ec7c g\u1eedi email c\u1ee5 th\u1ec3, v.v.).<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u0110i\u1ec1u 3 (H\u1ea1n ch\u1ebf vi\u1ec7c g\u1eedi email c\u1ee5 th\u1ec3)<br>Ng\u01b0\u1eddi g\u1eedi kh\u00f4ng \u0111\u01b0\u1ee3c g\u1eedi email c\u1ee5 th\u1ec3 \u0111\u1ebfn b\u1ea5t k\u1ef3 ai ngo\u1ea1i tr\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea d\u01b0\u1edbi \u0111\u00e2y.<br> 1.  Ng\u01b0\u1eddi \u0111\u00e3 th\u00f4ng b\u00e1o tr\u01b0\u1edbc cho ng\u01b0\u1eddi g\u1eedi ho\u1eb7c ng\u01b0\u1eddi \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n g\u1eedi (ng\u01b0\u1eddi \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n g\u1eedi email (ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf t\u1ed5 ch\u1ee9c c\u00f3 m\u1ee5c \u0111\u00edch l\u1ee3i nhu\u1eadn v\u00e0 c\u00e1 nh\u00e2n kinh doanh). D\u01b0\u1edbi \u0111\u00e2y c\u00f9ng \u00e1p d\u1ee5ng.) v\u1ec1 vi\u1ec7c y\u00eau c\u1ea7u g\u1eedi email c\u1ee5 th\u1ec3 ho\u1eb7c \u0111\u1ed3ng \u00fd g\u1eedi.<br> 2.  Ngo\u00e0i nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea \u1edf m\u1ee5c tr\u01b0\u1edbc, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u00f4ng b\u00e1o \u0111\u1ecba ch\u1ec9 email c\u1ee7a m\u00ecnh cho ng\u01b0\u1eddi g\u1eedi ho\u1eb7c ng\u01b0\u1eddi \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n g\u1eedi theo quy \u0111\u1ecbnh c\u1ee7a B\u1ed9 N\u1ed9i v\u1ee5 v\u00e0 Ch\u00ednh ph\u1ee7.<br> 3.  Ngo\u00e0i nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea \u1edf hai m\u1ee5c tr\u01b0\u1edbc, nh\u1eefng ng\u01b0\u1eddi c\u00f3 m\u1ed1i quan h\u1ec7 giao d\u1ecbch v\u1edbi ng\u01b0\u1eddi kinh doanh li\u00ean quan \u0111\u1ebfn qu\u1ea3ng c\u00e1o ho\u1eb7c qu\u1ea3ng b\u00e1 th\u00f4ng qua email c\u1ee5 th\u1ec3.<br> 4. Ngo\u00e0i nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea \u1edf m\u1ee5c tr\u01b0\u1edbc, t\u1ed5 ch\u1ee9c ho\u1eb7c c\u00e1 nh\u00e2n (ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf ng\u01b0\u1eddi kinh doanh) \u0111\u00e3 c\u00f4ng b\u1ed1 \u0111\u1ecba ch\u1ec9 email c\u1ee7a m\u00ecnh theo quy \u0111\u1ecbnh c\u1ee7a B\u1ed9 N\u1ed9i v\u1ee5 v\u00e0 Ch\u00ednh ph\u1ee7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_cu_the\"><\/span>Email c\u1ee5 th\u1ec3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;Email c\u1ee5 th\u1ec3&#8221; l\u00e0 email m\u00e0 ng\u01b0\u1eddi g\u1eedi (t\u1ed5 ch\u1ee9c\/c\u00e1 nh\u00e2n) c\u00f3 m\u1ee5c \u0111\u00edch l\u1ee3i nhu\u1eadn g\u1eedi cho m\u1ee5c \u0111\u00edch qu\u1ea3ng c\u00e1o ho\u1eb7c qu\u1ea3ng b\u00e1, nh\u01b0ng c\u00e1c lo\u1ea1i email sau c\u0169ng thu\u1ed9c v\u1ec1 &#8220;email \u0111\u01b0\u1ee3c g\u1eedi cho m\u1ee5c \u0111\u00edch qu\u1ea3ng c\u00e1o ho\u1eb7c qu\u1ea3ng b\u00e1&#8221;.<\/p>\n\n\n\n<ul>\n<li>Email c\u00f3 m\u1ee5c \u0111\u00edch g\u1eedi bao g\u1ed3m vi\u1ec7c d\u1eabn d\u1eaft \u0111\u1ebfn trang web nh\u1eb1m qu\u1ea3ng c\u00e1o ho\u1eb7c qu\u1ea3ng b\u00e1 th\u00f4ng tin v\u1ec1 d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m kinh doanh<\/li>\n\n\n\n<li>Email nh\u1eb1m m\u1ee5c \u0111\u00edch d\u1eabn d\u1eaft \u0111\u1ebfn trang web kinh doanh b\u1eb1ng c\u00e1ch gi\u1ea3 m\u1ea1o nh\u01b0 l\u1eddi m\u1eddi \u0111\u1ebfn SNS, th\u00f4ng b\u00e1o tr\u00fang th\u01b0\u1edfng, email t\u1eeb b\u1ea1n b\u00e8 ho\u1eb7c li\u00ean l\u1ea1c t\u1eeb th\u00e0nh vi\u00ean kh\u00e1c tr\u00ean trang web th\u00e0nh vi\u00ean<\/li>\n<\/ul>\n\n\n\n<p>Tuy nhi\u00ean, c\u00e1c lo\u1ea1i email sau \u0111\u00e2y kh\u00f4ng thu\u1ed9c v\u1ec1 &#8220;email c\u1ee5 th\u1ec3&#8221;.<\/p>\n\n\n\n<ul>\n<li>Email kh\u00f4ng ch\u1ee9a n\u1ed9i dung qu\u1ea3ng c\u00e1o ho\u1eb7c qu\u1ea3ng b\u00e1 v\u00e0 kh\u00f4ng d\u1eabn d\u1eaft \u0111\u1ebfn trang web qu\u1ea3ng c\u00e1o ho\u1eb7c qu\u1ea3ng b\u00e1, nh\u01b0 th\u00f4ng b\u00e1o li\u00ean quan \u0111\u1ebfn giao d\u1ecbch nh\u01b0 h\u01b0\u1edbng d\u1eabn v\u1ec1 \u0111i\u1ec1u ki\u1ec7n giao d\u1ecbch ho\u1eb7c th\u00f4ng b\u00e1o v\u1ec1 vi\u1ec7c thu ph\u00ed<\/li>\n\n\n\n<li>Email ch\u1ec9 l\u00e0 l\u1eddi ch\u00e0o theo m\u00f9a, kh\u00f4ng ch\u1ee9a n\u1ed9i dung qu\u1ea3ng c\u00e1o ho\u1eb7c qu\u1ea3ng b\u00e1 v\u00e0 kh\u00f4ng d\u1eabn d\u1eaft \u0111\u1ebfn trang web qu\u1ea3ng c\u00e1o ho\u1eb7c qu\u1ea3ng b\u00e1<\/li>\n\n\n\n<li>Email \u0111\u01b0\u1ee3c g\u1eedi b\u1edfi t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn nh\u01b0 t\u1ed5 ch\u1ee9c ch\u00ednh tr\u1ecb, t\u1ed5 ch\u1ee9c t\u00f4n gi\u00e1o, t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn, c\u00f4ng \u0111o\u00e0n, v.v.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hinh_phat\"><\/span>H\u00ecnh ph\u1ea1t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/Monolith.law\/wp-content\/uploads\/2021\/05\/e-mail-newsletter-opt-in-procedure1.jpg\" alt=\"\" class=\"wp-image-32631\" \/><\/figure>\n\n\n\n<p>N\u1ebfu vi ph\u1ea1m Lu\u1eadt Email C\u1ee5 Th\u1ec3, B\u1ed9 tr\u01b0\u1edfng B\u1ed9 N\u1ed9i v\u1ee5 v\u00e0 Th\u1ee7 t\u01b0\u1edbng Ch\u00ednh ph\u1ee7 c\u00f3 th\u1ec3 ra l\u1ec7nh &#8220;tu\u00e2n th\u1ee7&#8221; ho\u1eb7c &#8220;c\u1ea3i thi\u1ec7n&#8221;, &#8220;h\u1ee7y \u0111\u0103ng k\u00fd&#8221;, v.v. \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi g\u1eedi.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, n\u1ebfu g\u1eedi email b\u1eb1ng c\u00e1ch gi\u1ea3 m\u1ea1o th\u00f4ng tin ng\u01b0\u1eddi g\u1eedi ho\u1eb7c kh\u00f4ng tu\u00e2n theo c\u00e1c l\u1ec7nh, b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb ph\u1ea1t t\u00f9 d\u01b0\u1edbi 1 n\u0103m ho\u1eb7c ph\u1ea1t d\u01b0\u1edbi 1 tri\u1ec7u y\u00ean (\u0111\u1ed1i v\u1edbi t\u1ed5 ch\u1ee9c, ngo\u00e0i vi\u1ec7c ph\u1ea1t ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng, t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 b\u1ecb ph\u1ea1t d\u01b0\u1edbi 30 tri\u1ec7u y\u00ean).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ngoai_le_cua_quy_dinh_Opt-in\"><\/span>Ngo\u1ea1i l\u1ec7 c\u1ee7a quy \u0111\u1ecbnh Opt-in<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong quy \u0111\u1ecbnh Opt-in, ngo\u00e0i tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1eddi nh\u1eadn \u0111\u00e3 th\u1ec3 hi\u1ec7n &#8220;\u0111\u1ed3ng \u00fd&#8221; v\u1edbi vi\u1ec7c g\u1eedi email c\u1ee5 th\u1ec3, c\u0169ng cho ph\u00e9p g\u1eedi email c\u1ee5 th\u1ec3 \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh nh\u01b0 sau.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nguoi_da_thong_bao_dia_chi_email_cua_minh_bang_van_ban\"><\/span>Ng\u01b0\u1eddi \u0111\u00e3 th\u00f4ng b\u00e1o \u0111\u1ecba ch\u1ec9 email c\u1ee7a m\u00ecnh b\u1eb1ng v\u0103n b\u1ea3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n \u0111\u00e3 trao &#8220;v\u0103n b\u1ea3n&#8221; c\u00f3 ghi \u0111\u1ecba ch\u1ec9 email c\u1ee7a m\u00ecnh nh\u01b0 danh thi\u1ebfp, v\u00ec \u0111\u00e3 hi\u1ec3u r\u1eb1ng c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c email t\u1eeb ng\u01b0\u1eddi nh\u1eadn, n\u00ean ng\u01b0\u1eddi nh\u1eadn c\u00f3 th\u1ec3 g\u1eedi email c\u1ee5 th\u1ec3 m\u00e0 kh\u00f4ng c\u1ea7n &#8220;\u0111\u1ed3ng \u00fd&#8221; c\u1ee7a ng\u01b0\u1eddi nh\u1eadn.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, ngay c\u1ea3 khi kh\u00f4ng ph\u1ea3i l\u00e0 &#8220;v\u0103n b\u1ea3n&#8221;, vi\u1ec7c th\u00f4ng b\u00e1o \u0111\u1ecba ch\u1ec9 email th\u00f4ng qua trang web c\u0169ng cho ph\u00e9p g\u1eedi email c\u1ee5 th\u1ec3 m\u00e0 kh\u00f4ng c\u1ea7n &#8220;\u0111\u1ed3ng \u00fd&#8221; c\u1ee7a ng\u01b0\u1eddi nh\u1eadn trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p sau.<\/p>\n\n\n\n<ul>\n<li>Tr\u01b0\u1eddng h\u1ee3p \u0111\u0103ng qu\u1ea3ng c\u00e1o k\u00e8m theo email v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng nh\u01b0 &#8220;th\u00e0nh l\u1eadp h\u1ee3p \u0111\u1ed3ng&#8221;, &#8220;n\u1ed9i dung h\u1ee3p \u0111\u1ed3ng&#8221;, &#8220;x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng&#8221;<\/li>\n\n\n\n<li>Tr\u01b0\u1eddng h\u1ee3p \u0111\u0103ng qu\u1ea3ng c\u00e1o trong m\u1ed9t ph\u1ea7n c\u1ee7a email nh\u01b0 b\u1ea3n tin m\u00e0 \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c &#8220;\u0111\u1ed3ng \u00fd&#8221; c\u1ee7a ng\u01b0\u1eddi nh\u1eadn \u0111\u1ec3 g\u1eedi<\/li>\n\n\n\n<li>Tr\u01b0\u1eddng h\u1ee3p \u0111\u0103ng qu\u1ea3ng c\u00e1o nh\u01b0 \u0111i\u1ec1u ki\u1ec7n s\u1eed d\u1ee5ng mi\u1ec5n ph\u00ed trong tr\u01b0\u1eddng h\u1ee3p c\u00f3 th\u1ec3 l\u1ea5y \u0111\u1ecba ch\u1ec9 email mi\u1ec5n ph\u00ed nh\u01b0 email mi\u1ec5n ph\u00ed<\/li>\n<\/ul>\n\n\n\n<p>\u203bL\u01b0u \u00fd r\u1eb1ng vi\u1ec7c trao \u0111\u1ed5i danh thi\u1ebfp tr\u1ef1c tuy\u1ebfn kh\u00f4ng ph\u1ea3i l\u00e0 &#8220;v\u0103n b\u1ea3n&#8221; n\u00ean n\u00f3 s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a quy \u0111\u1ecbnh Opt-in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nguoi_co_moi_quan_he_giao_dich\"><\/span>Ng\u01b0\u1eddi c\u00f3 m\u1ed1i quan h\u1ec7 giao d\u1ecbch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00ed d\u1ee5, trong tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng \u0111\u00e3 m\u1edf t\u00e0i kho\u1ea3n t\u1ea1i m\u1ed9t t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh v\u00e0 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh, c\u00f3 th\u1ec3 coi l\u00e0 c\u00f3 m\u1ed1i quan h\u1ec7 giao d\u1ecbch gi\u1eefa t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh v\u00e0 kh\u00e1ch h\u00e0ng, v\u00e0 trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, n\u00f3 s\u1ebd tr\u1edf th\u00e0nh ngo\u1ea1i l\u1ec7 c\u1ee7a quy \u0111\u1ecbnh Opt-in.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, trong tr\u01b0\u1eddng h\u1ee3p ch\u1ec9 mua h\u00e0ng m\u1ed9t l\u1ea7n t\u1eeb c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn, kh\u00f4ng th\u1ec3 n\u00f3i r\u1eb1ng c\u00f3 m\u1ed1i quan h\u1ec7 giao d\u1ecbch li\u00ean t\u1ee5c gi\u1eefa c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 kh\u00e1ch h\u00e0ng, n\u00ean n\u00f3 s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a quy \u0111\u1ecbnh Opt-in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nguoi_da_cong_bo_dia_chi_email_cua_minh\"><\/span>Ng\u01b0\u1eddi \u0111\u00e3 c\u00f4ng b\u1ed1 \u0111\u1ecba ch\u1ec9 email c\u1ee7a m\u00ecnh<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c c\u00f4ng b\u1ed1 \u0111\u1ecba ch\u1ec9 email l\u00e0 \u0111\u1ec3 nh\u1eadn email t\u1eeb b\u00ean th\u1ee9 ba, v\u00ec v\u1eady, ngay c\u1ea3 trong tr\u01b0\u1eddng h\u1ee3p g\u1eedi email c\u1ee5 th\u1ec3, n\u00f3 \u0111\u01b0\u1ee3c cho l\u00e0 c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn v\u00e0 kh\u00f4ng n\u1eb1m trong ph\u1ea1m vi c\u1ee7a quy \u0111\u1ecbnh Opt-in. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n \u0111\u00e3 hi\u1ec3n th\u1ecb \u00fd \u0111\u1ecbnh t\u1eeb ch\u1ed1i nh\u1eadn email c\u1ee5 th\u1ec3, b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a quy \u0111\u1ecbnh Opt-in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_thuc_hien_quy_trinh_dang_ky_nhan_thong_tin_Opt-in\"><\/span>C\u00e1ch th\u1ef1c hi\u1ec7n quy tr\u00ecnh \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin (Opt-in)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/Monolith.law\/wp-content\/uploads\/2021\/05\/e-mail-newsletter-opt-in-procedure2.jpg\" alt=\"\" class=\"wp-image-32632\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_thu_thap_%E2%80%9Csu_dong_y%E2%80%9D\"><\/span>C\u00e1ch thu th\u1eadp &#8220;s\u1ef1 \u0111\u1ed3ng \u00fd&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t trong quy \u0111\u1ecbnh \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin l\u00e0 vi\u1ec7c thu th\u1eadp &#8220;s\u1ef1 \u0111\u1ed3ng \u00fd&#8221; c\u1ee7a ng\u01b0\u1eddi nh\u1eadn \u0111\u1ed1i v\u1edbi vi\u1ec7c g\u1eedi email c\u1ee5 th\u1ec3. \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh xem c\u00f3 &#8220;s\u1ef1 \u0111\u1ed3ng \u00fd&#8221; hay kh\u00f4ng, c\u1ea7n ph\u1ea3i \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u sau:<\/p>\n\n\n\n<ul>\n<li>Ng\u01b0\u1eddi nh\u1eadn ph\u1ea3i nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c vi\u1ec7c &#8220;g\u1eedi email c\u1ee5 th\u1ec3&#8221;<\/li>\n\n\n\n<li>Ph\u1ea3i c\u00f3 &#8220;bi\u1ec3u hi\u1ec7n \u00fd ch\u00ed \u0111\u1ed3ng \u00fd&#8221; v\u1edbi vi\u1ec7c n\u00e0y<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ec3 l\u00e0m r\u00f5 vi\u1ec7c thu th\u1eadp &#8220;s\u1ef1 \u0111\u1ed3ng \u00fd&#8221;, b\u1ea1n c\u1ea7n nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi nh\u1eadn, nh\u01b0 email \u0111\u1ed3ng \u00fd ho\u1eb7c x\u00e1c nh\u1eadn.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">&lt;M\u1eabu&gt;<br>\n\u300c\u203bEmail n\u00e0y \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 tham gia c\u00e1c h\u1ed9i th\u1ea3o c\u1ee7a ch\u00fang t\u00f4i trong qu\u00e1 kh\u1ee9, ho\u1eb7c \u0111\u00e3 li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i. N\u1ebfu b\u1ea1n mu\u1ed1n nh\u1eadn b\u1ea3n tin v\u1ec1 d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i, xin vui l\u00f2ng tr\u1ea3 l\u1eddi email n\u00e0y.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_hien_thi_de_thu_thap_%E2%80%9Csu_dong_y%E2%80%9D\"><\/span>C\u00e1ch hi\u1ec3n th\u1ecb \u0111\u1ec3 thu th\u1eadp &#8220;s\u1ef1 \u0111\u1ed3ng \u00fd&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Khi thu th\u1eadp &#8220;s\u1ef1 \u0111\u1ed3ng \u00fd&#8221;, ng\u01b0\u1eddi nh\u1eadn ph\u1ea3i nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c \u2460 ng\u01b0\u1eddi g\u1eedi email v\u00e0 \u2461 vi\u1ec7c g\u1eedi email ch\u1ee9a qu\u1ea3ng c\u00e1o ho\u1eb7c qu\u1ea3ng b\u00e1. \u0110i\u1ec3m quan tr\u1ecdng c\u1ee7a c\u00e1ch hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t l\u00e0 nh\u01b0 sau:<\/p>\n\n\n\n<ul>\n<li>L\u00e0m n\u1ed5i b\u1eadt b\u1eb1ng &#8220;k\u00edch th\u01b0\u1edbc&#8221; ho\u1eb7c &#8220;m\u00e0u s\u1eafc&#8221; c\u1ee7a ch\u1eef<\/li>\n\n\n\n<li>\u0110\u1eb7t c\u00e1c m\u1ee5c hi\u1ec3n th\u1ecb g\u1ea7n &#8220;n\u00fat \u0111\u0103ng k\u00fd&#8221;<\/li>\n\n\n\n<li>\u0110\u1ec3 tr\u1ed1ng h\u1ed9p ki\u1ec3m &#8220;T\u00f4i mu\u1ed1n nh\u1eadn email qu\u1ea3ng c\u00e1o&#8221;, \u0111\u1ec3 ng\u01b0\u1eddi nh\u1eadn t\u1ef1 \u0111\u00e1nh d\u1ea5u (m\u1eb7c \u0111\u1ecbnh l\u00e0 t\u1eaft)<\/li>\n\n\n\n<li>N\u1ebfu h\u1ed9p ki\u1ec3m &#8220;T\u00f4i mu\u1ed1n nh\u1eadn email qu\u1ea3ng c\u00e1o&#8221; \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u s\u1eb5n (m\u1eb7c \u0111\u1ecbnh l\u00e0 b\u1eadt), h\u00e3y l\u00e0m cho ng\u01b0\u1eddi nh\u1eadn nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u00e0u s\u1eafc ho\u1eb7c g\u1ea1ch ch\u00e2n<\/li>\n\n\n\n<li>N\u1ebfu email ch\u1ee9a qu\u1ea3ng c\u00e1o ho\u1eb7c qu\u1ea3ng b\u00e1 t\u1eeb nhi\u1ec1u doanh nghi\u1ec7p, h\u00e3y ghi r\u00f5 &#8220;ng\u00e0nh ngh\u1ec1&#8221;, &#8220;t\u00ean c\u00f4ng ty&#8221;, &#8220;t\u00ean trang web&#8221;, v.v.<\/li>\n<\/ul>\n\n\n\n<p>Ngo\u00e0i ra, \u0111\u1ec3 ng\u0103n ch\u1eb7n ng\u01b0\u1eddi nh\u1eadn &#8220;\u0111\u1ed3ng \u00fd&#8221; m\u1ed9t c\u00e1ch v\u00f4 t\u00ecnh, ch\u00fang t\u00f4i khuy\u1ebfn ngh\u1ecb b\u1ea1n hi\u1ec3n th\u1ecb \u2460 vi\u1ec7c \u0111\u1ed3ng \u00fd v\u1edbi vi\u1ec7c g\u1eedi email c\u1ee5 th\u1ec3 v\u00e0 \u2461 ti\u00eau \u0111\u1ec1 email c\u1ee5 th\u1ec3, tr\u00ean m\u00e0n h\u00ecnh x\u00e1c nh\u1eadn \u0111\u0103ng k\u00fd, v.v.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Khuyen_nghi_su_dung_Double_Opt-in\"><\/span>Khuy\u1ebfn ngh\u1ecb s\u1eed d\u1ee5ng Double Opt-in<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Double Opt-in l\u00e0 vi\u1ec7c g\u1eedi email x\u00e1c nh\u1eadn kh\u00f4ng ch\u1ee9a n\u1ed9i dung qu\u1ea3ng c\u00e1o ho\u1eb7c qu\u1ea3ng b\u00e1 \u0111\u1ebfn \u0111\u1ecba ch\u1ec9 email c\u1ee7a ng\u01b0\u1eddi nh\u1eadn \u0111\u00e3 &#8220;\u0111\u1ed3ng \u00fd&#8221; v\u1edbi vi\u1ec7c g\u1eedi email, v\u00e0 x\u00e1c \u0111\u1ecbnh &#8220;s\u1ef1 \u0111\u1ed3ng \u00fd&#8221; v\u1edbi vi\u1ec7c g\u1eedi email c\u1ee5 th\u1ec3 th\u00f4ng qua ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi nh\u1eadn.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ng\u0103n ch\u1eb7n vi\u1ec7c s\u1eed d\u1ee5ng \u0111\u1ecba ch\u1ec9 email c\u1ee7a ng\u01b0\u1eddi kh\u00e1c m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 cho ph\u00e9p (&#8220;gi\u1ea3 m\u1ea1o&#8221;) v\u00e0 ch\u1ee9ng minh &#8220;s\u1ef1 \u0111\u1ed3ng \u00fd&#8221; c\u1ee7a ng\u01b0\u1eddi nh\u1eadn.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_the_thu_thap_%E2%80%9Csu_dong_y%E2%80%9D_qua_dien_thoai_khong\"><\/span>C\u00f3 th\u1ec3 thu th\u1eadp &#8220;s\u1ef1 \u0111\u1ed3ng \u00fd&#8221; qua \u0111i\u1ec7n tho\u1ea1i kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Theo ph\u00e1p lu\u1eadt, kh\u00f4ng gi\u1edbi h\u1ea1n ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp s\u1ef1 \u0111\u1ed3ng \u00fd, v\u00ec v\u1eady vi\u1ec7c thu th\u1eadp s\u1ef1 \u0111\u1ed3ng \u00fd qua \u0111i\u1ec7n tho\u1ea1i c\u0169ng l\u00e0 h\u1ee3p l\u1ec7. Tuy nhi\u00ean, do vi\u1ec7c &#8220;l\u01b0u tr\u1eef h\u1ed3 s\u01a1 ch\u1ee9ng minh s\u1ef1 \u0111\u1ed3ng \u00fd&#8221; l\u00e0 b\u1eaft bu\u1ed9c, b\u1ea1n ph\u1ea3i l\u01b0u tr\u1eef h\u1ed3 s\u01a1 cho th\u1ea5y &#8220;th\u1eddi gian&#8221; v\u00e0 &#8220;ph\u01b0\u01a1ng ph\u00e1p&#8221; thu th\u1eadp s\u1ef1 \u0111\u1ed3ng \u00fd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nghia_vu_cua_nguoi_gui_email_tiep_thi\"><\/span>Ngh\u0129a v\u1ee5 c\u1ee7a ng\u01b0\u1eddi g\u1eedi email ti\u1ebfp th\u1ecb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi g\u1eedi email ti\u1ebfp th\u1ecb nh\u01b0 th\u01b0 \u0111i\u1ec7n t\u1eed qu\u1ea3ng c\u00e1o, ngo\u00e0i vi\u1ec7c ph\u1ea3i c\u00f3 s\u1ef1 &#8220;\u0111\u1ed3ng \u00fd&#8221; t\u1eeb ng\u01b0\u1eddi nh\u1eadn, c\u00f2n c\u00f3 m\u1ed9t s\u1ed1 ngh\u0129a v\u1ee5 kh\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hien_thi_tuy_chon_tu_choi_nhan_Opt-out\"><\/span>Hi\u1ec3n th\u1ecb t\u00f9y ch\u1ecdn t\u1eeb ch\u1ed1i nh\u1eadn (Opt-out)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Theo Lu\u1eadt Th\u01b0 \u0111i\u1ec7n t\u1eed c\u1ee5 th\u1ec3 c\u1ee7a Nh\u1eadt B\u1ea3n (Japanese Specific Electronic Mail Law) v\u00e0 c\u00e1c quy \u0111\u1ecbnh thi h\u00e0nh, email ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3 ph\u1ea3i hi\u1ec3n th\u1ecb c\u00e1c th\u00f4ng tin sau:<\/p>\n\n\n\n<ul>\n<li>T\u00ean ho\u1eb7c t\u00ean g\u1ecdi c\u1ee7a ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m g\u1eedi email ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3<\/li>\n\n\n\n<li>\u0110\u1ecba ch\u1ec9 c\u1ee7a ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m g\u1eedi<\/li>\n\n\n\n<li>Th\u00f4ng b\u00e1o v\u1ec1 vi\u1ec7c c\u00f3 th\u1ec3 t\u1eeb ch\u1ed1i nh\u1eadn (opt-out)<\/li>\n\n\n\n<li>\u0110\u1ecba ch\u1ec9 email ho\u1eb7c \u0111\u1ecba ch\u1ec9 trang web d\u00f9ng \u0111\u1ec3 t\u1eeb ch\u1ed1i nh\u1eadn<\/li>\n\n\n\n<li>S\u1ed1 \u0111i\u1ec7n tho\u1ea1i, \u0111\u1ecba ch\u1ec9 email ho\u1eb7c \u0111\u1ecba ch\u1ec9 trang web \u0111\u1ec3 khi\u1ebfu n\u1ea1i ho\u1eb7c y\u00eau c\u1ea7u th\u00f4ng tin<\/li>\n<\/ul>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">&lt;M\u1eabu th\u00f4ng b\u00e1o v\u1ec1 vi\u1ec7c c\u00f3 th\u1ec3 t\u1eeb ch\u1ed1i nh\u1eadn&gt;<br>\n&#8220;B\u1ea1n c\u00f3 th\u1ec3 d\u1eebng vi\u1ec7c nh\u1eadn b\u1ea5t c\u1ee9 l\u00fac n\u00e0o t\u1eeb li\u00ean k\u1ebft \u1edf cu\u1ed1i email.&#8221;<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">&lt;M\u1eabu c\u00e1ch t\u1eeb ch\u1ed1i nh\u1eadn&gt;<br>\n&#8220;N\u1ebfu b\u1ea1n mu\u1ed1n d\u1eebng vi\u1ec7c nh\u1eadn, vui l\u00f2ng d\u1eebng t\u1eeb URL d\u01b0\u1edbi \u0111\u00e2y.&#8221;<br>\n&#8220;\u0110\u1ec3 thay \u0111\u1ed5i ho\u1eb7c h\u1ee7y d\u1ecbch v\u1ee5 email ti\u1ebfp th\u1ecb, vui l\u00f2ng nh\u1ea5p v\u00e0o \u0111\u00e2y&#8221;<\/p>\n\n\n\n<p>V\u1ec1 vi\u1ec7c t\u1eeb ch\u1ed1i nh\u1eadn, \u0111i\u1ec3m quan tr\u1ecdng l\u00e0 ph\u1ea3i l\u00e0m cho ng\u01b0\u1eddi nh\u1eadn d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft th\u00f4ng qua &#8220;k\u00edch th\u01b0\u1edbc&#8221; &#8220;m\u00e0u s\u1eafc&#8221; &#8220;v\u1ecb tr\u00ed&#8221; c\u1ee7a ch\u1eef.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Khuyen_nghi_them_dieu_khoan_ve_chinh_sach_bao_mat\"><\/span>Khuy\u1ebfn ngh\u1ecb th\u00eam \u0111i\u1ec1u kho\u1ea3n v\u1ec1 ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Tr\u01b0\u1edbc m\u1ee5c &#8220;Th\u00f4ng tin li\u00ean h\u1ec7&#8221; tr\u00ean trang web, ch\u00fang t\u00f4i khuy\u1ebfn ngh\u1ecb b\u1ea1n th\u00eam c\u00e1c quy \u0111\u1ecbnh v\u1ec1 vi\u1ec7c x\u1eed l\u00fd th\u00f4ng tin c\u00e1 nh\u00e2n nh\u01b0 &#8220;ti\u1ebft l\u1ed9&#8221; &#8220;s\u1eeda \u0111\u1ed5i&#8221; &#8220;d\u1eebng s\u1eed d\u1ee5ng&#8221; trong ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\uff1cM\u1eabu\uff1e<br>\n&#8220;C\u00f4ng ty ch\u00fang t\u00f4i, \u0111\u1ed1i v\u1edbi th\u00f4ng tin c\u00e1 nh\u00e2n m\u00e0 ch\u00fang t\u00f4i s\u1edf h\u1eefu, n\u1ebfu c\u00f3 y\u00eau c\u1ea7u v\u1ec1 vi\u1ec7c ti\u1ebft l\u1ed9, s\u1eeda \u0111\u1ed5i, th\u00eam, x\u00f3a, d\u1eebng s\u1eed d\u1ee5ng, x\u00f3a (d\u01b0\u1edbi \u0111\u00e2y g\u1ecdi l\u00e0 &#8220;ti\u1ebft l\u1ed9, v.v.&#8221;), sau khi x\u00e1c nh\u1eadn r\u1eb1ng ng\u01b0\u1eddi y\u00eau c\u1ea7u l\u00e0 ch\u00ednh m\u00ecnh, ch\u00fang t\u00f4i s\u1ebd x\u1eed l\u00fd m\u00e0 kh\u00f4ng ch\u1eadm tr\u1ec5 theo Lu\u1eadt B\u1ea3o v\u1ec7 th\u00f4ng tin c\u00e1 nh\u00e2n.&#8221;<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft th\u00eam v\u1ec1 &#8220;\u0110i\u1ec3m quan tr\u1ecdng khi t\u1ea1o ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt d\u1ef1a tr\u00ean Lu\u1eadt B\u1ea3o v\u1ec7 th\u00f4ng tin c\u00e1 nh\u00e2n&#8221;, vui l\u00f2ng xem chi ti\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u00f9ng v\u1edbi b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09 wp-block-embed-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"oEBUPhmtIs\"><a href=\"https:\/\/monolith.law\/vi\/general-corporate\/checkpoint-privacy-policy\">L\u00e0 nh\u1eefng \u0111i\u1ec3m g\u00ec c\u1ea7n ch\u00fa \u00fd khi t\u1ea1o Ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt d\u1ef1a tr\u00ean &#8216;Lu\u1eadt b\u1ea3o v\u1ec7 th\u00f4ng tin c\u00e1 nh\u00e2n&#8217; Nh\u1eadt B\u1ea3n?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;L\u00e0 nh\u1eefng \u0111i\u1ec3m g\u00ec c\u1ea7n ch\u00fa \u00fd khi t\u1ea1o Ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt d\u1ef1a tr\u00ean &#8216;Lu\u1eadt b\u1ea3o v\u1ec7 th\u00f4ng tin c\u00e1 nh\u00e2n&#8217; Nh\u1eadt B\u1ea3n?&#8221; &#8212; \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\" src=\"https:\/\/monolith.law\/vi\/general-corporate\/checkpoint-privacy-policy\/embed#?secret=YBsPf4xZ99#?secret=oEBUPhmtIs\" data-secret=\"oEBUPhmtIs\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Luu_tru_%E2%80%9Cho_so_chung_minh_su_dong_y%E2%80%9D\"><\/span>L\u01b0u tr\u1eef &#8220;h\u1ed3 s\u01a1 ch\u1ee9ng minh s\u1ef1 \u0111\u1ed3ng \u00fd&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trong quy \u0111\u1ecbnh v\u1ec1 opt-in, vi\u1ec7c c\u00f3 &#8220;s\u1ef1 \u0111\u1ed3ng \u00fd&#8221; tr\u01b0\u1edbc c\u1ee7a ng\u01b0\u1eddi nh\u1eadn l\u00e0 quan tr\u1ecdng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem c\u00f3 h\u1ee3p ph\u00e1p hay kh\u00f4ng, do \u0111\u00f3, vi\u1ec7c l\u01b0u tr\u1eef &#8220;h\u1ed3 s\u01a1 ch\u1ee9ng minh s\u1ef1 \u0111\u1ed3ng \u00fd&#8221; \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u theo \u0110i\u1ec1u 3 Kho\u1ea3n 2 c\u1ee7a Lu\u1eadt Th\u01b0 \u0111i\u1ec7n t\u1eed c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Noi_dung_luu_tru\"><\/span>N\u1ed9i dung l\u01b0u tr\u1eef<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>N\u1ed9i dung l\u01b0u tr\u1eef li\u00ean quan \u0111\u1ebfn &#8220;h\u1ed3 s\u01a1 ch\u1ee9ng minh s\u1ef1 \u0111\u1ed3ng \u00fd&#8221; l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ed9i dung sau:<\/p>\n\n\n\n<ul>\n<li>H\u1ed3 s\u01a1 cho th\u1ea5y t\u00ecnh h\u00ecnh nh\u01b0 &#8220;\u0111\u1ecba ch\u1ec9 email&#8221; &#8220;th\u1eddi gian&#8221; &#8220;ph\u01b0\u01a1ng ph\u00e1p&#8221; m\u00e0 s\u1ef1 \u0111\u1ed3ng \u00fd \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eadn<\/li>\n\n\n\n<li>Trong tr\u01b0\u1eddng h\u1ee3p nh\u1eadn &#8220;s\u1ef1 \u0111\u1ed3ng \u00fd&#8221; th\u00f4ng qua v\u0103n b\u1ea3n, email, trang web, v.v., h\u1ed3 s\u01a1 v\u1ec1 ph\u1ea7n c\u1ed1 \u0111\u1ecbnh nh\u01b0 c\u00e2u v\u0103n ho\u1eb7c c\u1ea5u tr\u00fac m\u00e0n h\u00ecnh \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y cho ng\u01b0\u1eddi nh\u1eadn khi nh\u1eadn &#8220;s\u1ef1 \u0111\u1ed3ng \u00fd&#8221;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thoi_gian_luu_tru\"><\/span>Th\u1eddi gian l\u01b0u tr\u1eef<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Th\u1eddi gian l\u01b0u tr\u1eef \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh l\u00e0 t\u1eeb ng\u00e0y d\u1eebng g\u1eedi email ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3 cho \u0111\u1ebfn ng\u00e0y sau m\u1ed9t th\u00e1ng. Tuy nhi\u00ean, n\u1ebfu vi ph\u1ea1m c\u00e1c quy \u0111\u1ecbnh li\u00ean quan v\u00e0 nh\u1eadn l\u1ec7nh h\u00e0nh \u0111\u1ed9ng, th\u1eddi gian l\u01b0u tr\u1eef s\u1ebd thay \u0111\u1ed5i d\u1ef1a tr\u00ean ng\u00e0y g\u1eedi cu\u1ed1i c\u00f9ng, v\u00ec v\u1eady c\u1ea7n l\u01b0u \u00fd.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tong_ket\"><\/span>T\u1ed5ng k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L\u1ea7n n\u00e0y, ch\u00fang t\u00f4i \u0111\u00e3 gi\u1ea3i th\u00edch chi ti\u1ebft v\u1ec1 \u2460 quy \u0111\u1ecbnh v\u1ec1 Opt-in, \u2461 ngo\u1ea1i l\u1ec7 c\u1ee7a quy \u0111\u1ecbnh Opt-in, \u2462 c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n th\u1ee7 t\u1ee5c Opt-in, v\u00e0 \u2463 ngh\u0129a v\u1ee5 c\u1ee7a ng\u01b0\u1eddi g\u1eedi b\u1ea3n tin d\u1ef1a tr\u00ean &#8216;Lu\u1eadt Email \u0110i\u1ec7n t\u1eed \u0110\u1eb7c bi\u1ec7t&#8217; c\u1ee7a Nh\u1eadt B\u1ea3n v\u00e0 c\u00e1c quy \u0111\u1ecbnh li\u00ean quan kh\u00e1c.<\/p>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf kinh doanh, ch\u00fang t\u00f4i ngh\u0129 r\u1eb1ng s\u1ebd c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng n\u1eb1m trong n\u1ed9i dung m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 gi\u1edbi thi\u1ec7u trong b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n\n\n\n<p>Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady, ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean th\u1ea3o lu\u1eadn v\u1edbi lu\u1eadt s\u01b0 c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u00e0 kinh nghi\u1ec7m phong ph\u00fa tr\u01b0\u1edbc khi t\u1ef1 quy\u1ebft \u0111\u1ecbnh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u01b0\u1edbc \u0111\u00e2y, trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb qua email, th\u01b0 tr\u1ef1c ti\u1ebfp \u0111\u00e3 t\u1eebng l\u00e0 tr\u1ecdng t\u00e2m. Tuy nhi\u00ean, v\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a Internet hi\u1ec7n nay, t\u1ea7m quan tr\u1ecdng c\u1ee7a &#8220;Th\u01b0 th\u00f4ng b\u00e1o qua email&#8221; \u0111\u00e3 t\u0103ng l\u00ean [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":60884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[19,51],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59614"}],"collection":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/comments?post=59614"}],"version-history":[{"count":1,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59614\/revisions"}],"predecessor-version":[{"id":60885,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59614\/revisions\/60885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media\/60884"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media?parent=59614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/categories?post=59614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/tags?post=59614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}