{"id":59676,"date":"2023-10-27T15:44:06","date_gmt":"2023-10-27T06:44:06","guid":{"rendered":"https:\/\/monolith.law\/vi\/?p=59676"},"modified":"2023-11-09T10:46:09","modified_gmt":"2023-11-09T01:46:09","slug":"explanation-of-internet-advertising-agency-contract","status":"publish","type":"post","link":"https:\/\/monolith.law\/vi\/general-corporate\/explanation-of-internet-advertising-agency-contract","title":{"rendered":"\u0110i\u1ec3m c\u1ea7n ki\u1ec3m tra trong h\u1ee3p \u0111\u1ed3ng c\u1ee7a \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Internet l\u00e0 g\u00ec"},"content":{"rendered":"\n<p>Theo k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u00f4ng b\u1ed1 v\u00e0o th\u00e1ng 2 n\u0103m 2019 c\u1ee7a Dentsu, trong t\u1ed5ng s\u1ed1 chi ph\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a Nh\u1eadt B\u1ea3n n\u0103m 2018, chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Internet chi\u1ebfm 26,9% t\u1ed5ng c\u1ed9ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 1 ngh\u00ecn t\u1ef7 7589 t\u1ef7 y\u00ean. \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u0103ng qu\u1ea3ng c\u00e1o, qu\u1ea3ng c\u00e1o tr\u00ean Internet kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t s\u1ed1 ti\u1ec1n nh\u1ecf, m\u00e0 c\u00f2n c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau, do \u0111\u00f3, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 n\u00e0y \u0111ang t\u0103ng l\u00ean t\u1eebng n\u0103m.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch v\u1ec1 c\u00e1c \u0111i\u1ec3m quan tr\u1ecdng trong h\u1ee3p \u0111\u1ed3ng m\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Internet k\u00fd k\u1ebft v\u1edbi ng\u01b0\u1eddi \u0111\u0103ng qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Giai_thich_ve_dai_ly_quang_cao_tren_Internet\" title=\"Gi\u1ea3i th\u00edch v\u1ec1 \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Internet\">Gi\u1ea3i th\u00edch v\u1ec1 \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Internet<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Quang_cao_tren_Internet_la_gi\" title=\"Qu\u1ea3ng c\u00e1o tr\u00ean Internet l\u00e0 g\u00ec\">Qu\u1ea3ng c\u00e1o tr\u00ean Internet l\u00e0 g\u00ec<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Vai_tro_cua_dai_ly_quang_cao_tren_Internet\" title=\"Vai tr\u00f2 c\u1ee7a \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Internet\">Vai tr\u00f2 c\u1ee7a \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Internet<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Diem_quan_trong_trong_hop_dong_voi_dai_ly_quang_cao_tren_Internet\" title=\"\u0110i\u1ec3m quan tr\u1ecdng trong h\u1ee3p \u0111\u1ed3ng v\u1edbi \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Internet\">\u0110i\u1ec3m quan tr\u1ecdng trong h\u1ee3p \u0111\u1ed3ng v\u1edbi \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Internet<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Dieu_khoan_lien_quan_den_noi_dung_cong_viec\" title=\"\u0110i\u1ec1u kho\u1ea3n li\u00ean quan \u0111\u1ebfn n\u1ed9i dung c\u00f4ng vi\u1ec7c\">\u0110i\u1ec1u kho\u1ea3n li\u00ean quan \u0111\u1ebfn n\u1ed9i dung c\u00f4ng vi\u1ec7c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Dieu_khoan_ve_viec_thanh_toan_chi_phi_quang_cao\" title=\"\u0110i\u1ec1u kho\u1ea3n v\u1ec1 vi\u1ec7c thanh to\u00e1n chi ph\u00ed qu\u1ea3ng c\u00e1o\">\u0110i\u1ec1u kho\u1ea3n v\u1ec1 vi\u1ec7c thanh to\u00e1n chi ph\u00ed qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Dieu_khoan_ve_viec_thanh_toan_tien_thuong_cho_dai_ly\" title=\"\u0110i\u1ec1u kho\u1ea3n v\u1ec1 vi\u1ec7c thanh to\u00e1n ti\u1ec1n th\u01b0\u1edfng cho \u0111\u1ea1i l\u00fd\">\u0110i\u1ec1u kho\u1ea3n v\u1ec1 vi\u1ec7c thanh to\u00e1n ti\u1ec1n th\u01b0\u1edfng cho \u0111\u1ea1i l\u00fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Dieu_khoan_ve_bao_cao_cho_nguoi_quang_cao\" title=\"\u0110i\u1ec1u kho\u1ea3n v\u1ec1 b\u00e1o c\u00e1o cho ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o\">\u0110i\u1ec1u kho\u1ea3n v\u1ec1 b\u00e1o c\u00e1o cho ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Dieu_khoan_lien_quan_den_viec_tiet_lo_thong_tin_tai_khoan\" title=\"\u0110i\u1ec1u kho\u1ea3n li\u00ean quan \u0111\u1ebfn vi\u1ec7c ti\u1ebft l\u1ed9 th\u00f4ng tin t\u00e0i kho\u1ea3n\">\u0110i\u1ec1u kho\u1ea3n li\u00ean quan \u0111\u1ebfn vi\u1ec7c ti\u1ebft l\u1ed9 th\u00f4ng tin t\u00e0i kho\u1ea3n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Tong_ket\" title=\"T\u1ed5ng k\u1ebft\">T\u1ed5ng k\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Thong_tin_ve_viec_tao_va_xem_xet_hop_dong_do_van_phong_luat_su_cua_chung_toi_thuc_hien\" title=\"Th\u00f4ng tin v\u1ec1 vi\u1ec7c t\u1ea1o v\u00e0 xem x\u00e9t h\u1ee3p \u0111\u1ed3ng do v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n\">Th\u00f4ng tin v\u1ec1 vi\u1ec7c t\u1ea1o v\u00e0 xem x\u00e9t h\u1ee3p \u0111\u1ed3ng do v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Giai_thich_ve_dai_ly_quang_cao_tren_Internet\"><\/span>Gi\u1ea3i th\u00edch v\u1ec1 \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Internet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_tren_Internet_la_gi\"><\/span>Qu\u1ea3ng c\u00e1o tr\u00ean Internet l\u00e0 g\u00ec<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o tr\u00ean Internet, nh\u01b0 t\u00ean g\u1ecdi, l\u00e0 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean Internet. C\u00f3 nh\u1eefng lo\u1ea1i qu\u1ea3ng c\u00e1o n\u1ed5i ti\u1ebfng nh\u01b0 qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea (qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean t\u00ecm ki\u1ebfm) \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u01b0u ti\u00ean trong danh s\u00e1ch k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, nh\u01b0ng c\u0169ng c\u00f3 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong kh\u00f4ng gian qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang web. Chi ti\u1ebft v\u1ec1 qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09 wp-block-embed-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"L6CWzb2RVA\"><a href=\"https:\/\/monolith.law\/vi\/internet\/listing-ads\">Vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u trong qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea v\u00e0 kh\u1ea3 n\u0103ng y\u00eau c\u1ea7u x\u00f3a b\u1ecf<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u trong qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea v\u00e0 kh\u1ea3 n\u0103ng y\u00eau c\u1ea7u x\u00f3a b\u1ecf&#8221; &#8212; \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\" src=\"https:\/\/monolith.law\/vi\/internet\/listing-ads\/embed#?secret=b2heVvF32F#?secret=L6CWzb2RVA\" data-secret=\"L6CWzb2RVA\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o tr\u00ean Internet, kh\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean TV hay qu\u1ea3ng c\u00e1o tr\u00ean t\u1ea1p ch\u00ed, c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t ng\u00e2n s\u00e1ch nh\u1ecf. H\u01a1n n\u1eefa, \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Internet c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c thu\u1ed9c t\u00ednh c\u1ee7a ng\u01b0\u1eddi xem Internet v\u00e0 l\u1ecbch s\u1eed t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c thu th\u1eadp b\u1edfi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 ch\u1ec9 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o cao. C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch chi ti\u1ebft nh\u01b0 v\u1eady l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf \u0111\u1eb7c bi\u1ec7t c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean Internet.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, v\u1ec1 quy \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn qu\u1ea3ng c\u00e1o th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, chi ti\u1ebft \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09 wp-block-embed-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"oR6Ai6bTsA\"><a href=\"https:\/\/monolith.law\/vi\/general-corporate\/points-for-supplement-advertising\">\u0110i\u1ec3m c\u1ea7n l\u01b0u \u00fd khi \u0111\u0103ng qu\u1ea3ng c\u00e1o v\u1ec1 th\u1ef1c ph\u1ea9m b\u1ed5 sung<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0110i\u1ec3m c\u1ea7n l\u01b0u \u00fd khi \u0111\u0103ng qu\u1ea3ng c\u00e1o v\u1ec1 th\u1ef1c ph\u1ea9m b\u1ed5 sung&#8221; &#8212; \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\" src=\"https:\/\/monolith.law\/vi\/general-corporate\/points-for-supplement-advertising\/embed#?secret=6aCcOSj52b#?secret=oR6Ai6bTsA\" data-secret=\"oR6Ai6bTsA\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vai_tro_cua_dai_ly_quang_cao_tren_Internet\"><\/span>Vai tr\u00f2 c\u1ee7a \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Internet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Khi ng\u01b0\u1eddi \u0111\u0103ng qu\u1ea3ng c\u00e1o mu\u1ed1n \u0111\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean Internet, n\u1ebfu l\u00e0 qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea, h\u1ecd s\u1ebd y\u00eau c\u1ea7u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u0103ng qu\u1ea3ng c\u00e1o. Trong tr\u01b0\u1eddng h\u1ee3p qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean kh\u00f4ng gian qu\u1ea3ng c\u00e1o tr\u00ean trang web, h\u1ecd s\u1ebd y\u00eau c\u1ea7u \u0111\u0103ng qu\u1ea3ng c\u00e1o t\u1eeb \u0111\u1ea1i l\u00fd \u0111\u1ea7u ti\u00ean mua kh\u00f4ng gian qu\u1ea3ng c\u00e1o t\u1eeb trang web.<\/p>\n\n\n\n<p>\u1ede \u0111\u00e2y, \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Internet \u0111\u00f3ng vai tr\u00f2 l\u00e0m trung gian gi\u1eefa ng\u01b0\u1eddi \u0111\u0103ng qu\u1ea3ng c\u00e1o v\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ho\u1eb7c \u0111\u1ea1i l\u00fd truy\u1ec1n th\u00f4ng, \u0111i\u1ec1u ch\u1ec9nh gi\u1eefa hai b\u00ean. C\u1ee5 th\u1ec3, \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o s\u1ebd nghe ng\u01b0\u1eddi \u0111\u0103ng qu\u1ea3ng c\u00e1o v\u1ec1 n\u1ed9i dung qu\u1ea3ng c\u00e1o, m\u1ee5c ti\u00eau, k\u1ebft qu\u1ea3 mong mu\u1ed1n t\u1eeb qu\u1ea3ng c\u00e1o, v\u00e0 thi\u1ebft l\u1eadp \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 \u0111\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ho\u1eb7c \u0111\u1ea1i l\u00fd truy\u1ec1n th\u00f4ng theo \u00fd mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi \u0111\u0103ng qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 \u0111\u1ea1i l\u00fd truy\u1ec1n th\u00f4ng c\u01a1 b\u1ea3n s\u1ebd \u0111\u0103ng qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch c\u01a1 h\u1ecdc d\u1ef1a tr\u00ean c\u00e1c \u0111i\u1ec1u ki\u1ec7n n\u00e0y, v\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u0103ng qu\u1ea3ng c\u00e1o l\u00e0 \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o ch\u1ec9 \u0111\u1ecbnh \u0111i\u1ec1u ki\u1ec7n c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u1ec1 vi\u1ec7c \u0111\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean Internet.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, khi m\u1ed9t c\u00f4ng ty v\u1eadn h\u00e0nh qu\u1ea3ng c\u00e1o tr\u00ean Internet, vi\u1ec7c t\u1ef1 th\u1ef1c hi\u1ec7n c\u0169ng l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;in-house&#8221;. Tuy nhi\u00ean, khi t\u1ef1 v\u1eadn h\u00e0nh, th\u01b0\u1eddng c\u00f3 nhi\u1ec1u \u0111i\u1ec3m k\u00e9m h\u01a1n \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o v\u1ec1 chuy\u00ean m\u00f4n v\u00e0 quy m\u00f4 nh\u00e2n s\u1ef1, v\u00e0 do s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch v\u1eadn h\u00e0nh qu\u1ea3ng c\u00e1o tr\u00ean Internet kh\u00f4ng nhi\u1ec1u trong nhi\u1ec1u c\u00f4ng ty, r\u1ee7i ro v\u1eadn h\u00e0nh b\u1ecb gi\u00e1n \u0111o\u1ea1n khi ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch ngh\u1ec9 vi\u1ec7c c\u0169ng cao.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng \u00fd ngh\u0129a c\u1ee7a s\u1ef1 can thi\u1ec7p c\u1ee7a \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o n\u1eb1m \u1edf vi\u1ec7c \u0111\u1ea3m b\u1ea3o \u0111\u1ee7 nh\u00e2n s\u1ef1 c\u00f3 chuy\u00ean m\u00f4n v\u1ec1 qu\u1ea3ng c\u00e1o tr\u00ean Internet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diem_quan_trong_trong_hop_dong_voi_dai_ly_quang_cao_tren_Internet\"><\/span>\u0110i\u1ec3m quan tr\u1ecdng trong h\u1ee3p \u0111\u1ed3ng v\u1edbi \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Internet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/Monolith.law\/wp-content\/uploads\/2020\/03\/shutterstock_1036178032-1024x683.jpg\" alt=\"\" class=\"wp-image-7666\" \/><figcaption class=\"wp-element-caption\">Ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch c\u00e1c \u0111i\u1ec1u kho\u1ea3n quan tr\u1ecdng trong h\u1ee3p \u0111\u1ed3ng.<\/figcaption><\/figure>\n\n\n\n<p>Khi \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Internet nh\u1eadn y\u00eau c\u1ea7u \u0111i\u1ec1u h\u00e0nh qu\u1ea3ng c\u00e1o t\u1eeb ng\u01b0\u1eddi \u0111\u0103ng qu\u1ea3ng c\u00e1o, h\u1ecd s\u1ebd t\u1ea1o h\u1ee3p \u0111\u1ed3ng. Ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch c\u00e1c \u0111i\u1ec1u kho\u1ea3n quan tr\u1ecdng trong h\u1ee3p \u0111\u1ed3ng n\u00e0y. Trong c\u00e1c \u0111\u1ec1 xu\u1ea5t \u0111i\u1ec1u kho\u1ea3n d\u01b0\u1edbi \u0111\u00e2y, &#8220;A&#8221; l\u00e0 ng\u01b0\u1eddi \u0111\u0103ng qu\u1ea3ng c\u00e1o v\u00e0 &#8220;B&#8221; l\u00e0 \u0111\u1ea1i l\u00fd. \u0110\u1ed1i v\u1edbi h\u1ee3p \u0111\u1ed3ng \u1ee7y th\u00e1c n\u00f3i chung, ch\u00fang t\u00f4i \u0111\u00e3 gi\u1ea3i th\u00edch chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/regulation-of-outsourcing-contract\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/regulation-of-outsourcing-contract[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dieu_khoan_lien_quan_den_noi_dung_cong_viec\"><\/span>\u0110i\u1ec1u kho\u1ea3n li\u00ean quan \u0111\u1ebfn n\u1ed9i dung c\u00f4ng vi\u1ec7c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u0110i\u1ec1u th\u1ee9 \u3007 (N\u1ed9i dung c\u00f4ng vi\u1ec7c)<br> B\u00ean A \u1ee7y th\u00e1c cho B\u00ean B nh\u1eefng c\u00f4ng vi\u1ec7c sau \u0111\u00e2y \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh trong ph\u1ee5 l\u1ee5c.<br>(1) C\u00f4ng vi\u1ec7c ban \u0111\u1ea7u li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u0103ng qu\u1ea3ng c\u00e1o (ch\u1ecdn t\u1eeb kh\u00f3a, v.v.)<br>(2) \u0110\u1ea1i l\u00fd \u0111\u0103ng qu\u1ea3ng c\u00e1o, qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng (th\u00eam ho\u1eb7c x\u00f3a t\u1eeb kh\u00f3a, xem x\u00e9t l\u1ea1i, v.v.)<br>(3) Th\u1ea3o lu\u1eadn v\u1ec1 vi\u1ec7c thay \u0111\u1ed5i ng\u00e2n s\u00e1ch ho\u1eb7c n\u01a1i \u0111\u0103ng qu\u1ea3ng c\u00e1o, v.v.<br>(4) C\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1c c\u1ea7n thi\u1ebft cho vi\u1ec7c \u0111\u0103ng qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3n l\u00fd.<\/p>\n\n\n\n<p>Trong h\u1ee3p \u0111\u1ed3ng m\u00e0 \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o k\u00fd k\u1ebft v\u1edbi ng\u01b0\u1eddi \u0111\u0103ng qu\u1ea3ng c\u00e1o, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 \u0111i\u1ec1u kho\u1ea3n quy \u0111\u1ecbnh n\u1ed9i dung c\u00f4ng vi\u1ec7c m\u00e0 \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o nh\u1eadn. Tuy nhi\u00ean, vi\u1ec7c quy \u0111\u1ecbnh chi ti\u1ebft c\u00f4ng vi\u1ec7c kh\u00f4ng ph\u1ea3i l\u00e0 trong b\u1ea3n th\u00e2n h\u1ee3p \u0111\u1ed3ng m\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c ghi trong ph\u1ee5 l\u1ee5c \u0111\u00ednh k\u00e8m v\u1edbi h\u1ee3p \u0111\u1ed3ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dieu_khoan_ve_viec_thanh_toan_chi_phi_quang_cao\"><\/span>\u0110i\u1ec1u kho\u1ea3n v\u1ec1 vi\u1ec7c thanh to\u00e1n chi ph\u00ed qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u0110i\u1ec1u \u3007 (Chi ph\u00ed qu\u1ea3ng c\u00e1o)<br>1. B\u00ean A s\u1ebd thanh to\u00e1n cho B\u00ean B s\u1ed1 ti\u1ec1n ho\u1ea1t \u0111\u1ed9ng trong th\u00e1ng \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean b\u00e1o c\u00e1o \u0111\u00e3 nh\u1eadn t\u1eeb B\u00ean B v\u00e0o cu\u1ed1i th\u00e1ng ti\u1ebfp theo, v\u00e0o t\u00e0i kho\u1ea3n ng\u00e2n h\u00e0ng m\u00e0 B\u00ean B ch\u1ec9 \u0111\u1ecbnh ri\u00eang.<br>2. B\u00ean B s\u1ebd v\u1eadn h\u00e0nh sao cho s\u1ed1 ti\u1ec1n ho\u1ea1t \u0111\u1ed9ng quy \u0111\u1ecbnh trong kho\u1ea3n tr\u01b0\u1edbc \u0111\u1ea1t \u3007 y\u00ean tr\u1edf l\u00ean.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u kho\u1ea3n li\u00ean quan \u0111\u1ebfn chi ph\u00ed qu\u1ea3ng c\u00e1o m\u00e0 ng\u01b0\u1eddi \u0111\u1eb7t qu\u1ea3ng c\u00e1o \u1ee7y th\u00e1c cho \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o \u0111\u1ec3 v\u1eadn h\u00e0nh.<\/p>\n\n\n\n<p>C\u00f3 hai ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ed1i v\u1edbi chi ph\u00ed qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh: ph\u01b0\u01a1ng ph\u00e1p m\u00e0 \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u1ea3 tr\u01b0\u1edbc cho ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o v\u00e0 sau \u0111\u00f3 ng\u01b0\u1eddi \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u1ea3 l\u1ea1i ph\u1ea7n \u0111\u00e3 tr\u1ea3 tr\u01b0\u1edbc cho \u0111\u1ea1i l\u00fd, v\u00e0 ph\u01b0\u01a1ng ph\u00e1p m\u00e0 ng\u01b0\u1eddi \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u1ea3 tr\u01b0\u1edbc cho \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o. Ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u ti\u00ean, trong \u0111\u00f3 \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u1ea3 tr\u01b0\u1edbc, th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ea5y nhi\u1ec1u h\u01a1n, v\u00ec v\u1eady kho\u1ea3n 1 c\u1ee7a d\u1ef1 th\u1ea3o \u0111i\u1ec1u kho\u1ea3n tr\u00ean \u0111\u01b0\u1ee3c xem x\u00e9t trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, trong tr\u01b0\u1eddng h\u1ee3p c\u00e1c \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o nh\u1ecf kh\u00f4ng c\u00f3 \u0111\u1ee7 t\u00e0i ch\u00ednh \u0111\u1ec3 tr\u1ea3 tr\u01b0\u1edbc chi ph\u00ed qu\u1ea3ng c\u00e1o, s\u1ebd c\u1ea7n y\u00eau c\u1ea7u ng\u01b0\u1eddi \u0111\u1eb7t qu\u1ea3ng c\u00e1o tr\u1ea3 tr\u01b0\u1edbc. \u0110i\u1ec3m n\u00e0y t\u00f9y thu\u1ed9c v\u00e0o vi\u1ec7c \u0111\u00e0m ph\u00e1n gi\u1eefa ng\u01b0\u1eddi \u0111\u1eb7t qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o, v\u00ec v\u1eady h\u00e3y ch\u1eafc ch\u1eafn ki\u1ec3m tra k\u1ef9 tr\u01b0\u1edbc khi k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, nh\u01b0 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch sau, trong tr\u01b0\u1eddng h\u1ee3p \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o nh\u1eadn m\u1ed9t t\u1ef7 l\u1ec7 c\u1ed1 \u0111\u1ecbnh c\u1ee7a s\u1ed1 ti\u1ec1n ho\u1ea1t \u0111\u1ed9ng l\u00e0m ph\u00ed d\u1ecbch v\u1ee5, c\u00f3 r\u1ee7i ro th\u00e2m h\u1ee5t n\u1ebfu s\u1ed1 ti\u1ec1n ho\u1ea1t \u0111\u1ed9ng qu\u00e1 th\u1ea5p. Do \u0111\u00f3, \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o c\u1ea7n xem x\u00e9t vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t s\u1ed1 ti\u1ec1n t\u1ed1i thi\u1ec3u cho ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o. D\u1ef1 th\u1ea3o \u0111i\u1ec1u kho\u1ea3n tr\u00ean quy \u0111\u1ecbnh s\u1ed1 ti\u1ec1n ho\u1ea1t \u0111\u1ed9ng t\u1ed1i thi\u1ec3u trong kho\u1ea3n 2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dieu_khoan_ve_viec_thanh_toan_tien_thuong_cho_dai_ly\"><\/span>\u0110i\u1ec1u kho\u1ea3n v\u1ec1 vi\u1ec7c thanh to\u00e1n ti\u1ec1n th\u01b0\u1edfng cho \u0111\u1ea1i l\u00fd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u0110i\u1ec1u th\u1ee9 \u3007 (Ti\u1ec1n th\u01b0\u1edfng)<br> B\u00ean A s\u1ebd thanh to\u00e1n cho B\u00ean B, tr\u01b0\u1edbc ng\u00e0y \u3007 c\u1ee7a th\u00e1ng ti\u1ebfp theo, m\u1ed9t kho\u1ea3n ti\u1ec1n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 20% s\u1ed1 ti\u1ec1n ho\u1ea1t \u0111\u1ed9ng trong th\u00e1ng \u0111\u00f3 (ch\u01b0a bao g\u1ed3m thu\u1ebf) nh\u01b0 l\u00e0 ti\u1ec1n c\u00f4ng cho vi\u1ec7c ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n<p>\u0110i\u1ec1u kho\u1ea3n v\u1ec1 ti\u1ec1n th\u01b0\u1edfng m\u00e0 \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o nh\u1eadn t\u1eeb ng\u01b0\u1eddi \u0111\u0103ng qu\u1ea3ng c\u00e1o l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n\n\n\n<p>C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ti\u1ec1n th\u01b0\u1edfng, b\u00ean c\u1ea1nh ph\u01b0\u01a1ng ph\u00e1p \u0111\u1eb7t t\u1ef7 l\u1ec7 c\u1ed1 \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi chi ph\u00ed qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh nh\u01b0 trong d\u1ef1 th\u1ea3o \u0111i\u1ec1u kho\u1ea3n, c\u0169ng c\u00f3 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1eb7t m\u1ed9t s\u1ed1 ti\u1ec1n c\u1ed1 \u0111\u1ecbnh kh\u00f4ng li\u00ean quan \u0111\u1ebfn s\u1ed1 ti\u1ec1n ho\u1ea1t \u0111\u1ed9ng. Ngo\u00e0i ra, c\u0169ng c\u00f3 th\u1ec3 c\u00f3 h\u1ec7 th\u1ed1ng ti\u1ec1n th\u01b0\u1edfng th\u00e0nh c\u00f4ng, trong \u0111\u00f3 ti\u1ec1n th\u01b0\u1edfng \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch nh\u00e2n s\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i v\u1edbi gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dieu_khoan_ve_bao_cao_cho_nguoi_quang_cao\"><\/span>\u0110i\u1ec1u kho\u1ea3n v\u1ec1 b\u00e1o c\u00e1o cho ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/Monolith.law\/wp-content\/uploads\/2020\/03\/shutterstock_507376702-1024x512.jpg\" alt=\"\" class=\"wp-image-7667\" \/><figcaption class=\"wp-element-caption\">Ph\u01b0\u01a1ng ph\u00e1p v\u00e0 t\u1ea7n su\u1ea5t b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh t\u1ef1 do n\u1ebfu nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o \u0111\u1ed3ng \u00fd.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u0110i\u1ec1u \u3007 (B\u00e1o c\u00e1o)<br> B\u00ean B s\u1ebd b\u00e1o c\u00e1o cho B\u00ean A v\u1ec1 t\u00ecnh h\u00ecnh th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c trong th\u00e1ng b\u1eb1ng v\u0103n b\u1ea3n ho\u1eb7c email tr\u01b0\u1edbc ng\u00e0y \u3007 c\u1ee7a th\u00e1ng ti\u1ebfp theo.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o c\u00f3 ngh\u0129a v\u1ee5 b\u00e1o c\u00e1o cho nh\u00e0 qu\u1ea3ng c\u00e1o v\u1ec1 k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c v\u1eadn h\u00e0nh qu\u1ea3ng c\u00e1o danh s\u00e1ch v\u00e0 c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o kh\u00e1c.<\/p>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p v\u00e0 t\u1ea7n su\u1ea5t b\u00e1o c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh t\u1ef1 do mi\u1ec5n l\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o \u0111\u1ed3ng \u00fd. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o, vi\u1ec7c b\u00e1o c\u00e1o cho nh\u00e0 qu\u1ea3ng c\u00e1o v\u1edbi m\u1ee9c ph\u00ed th\u1ea5p c\u00f3 th\u1ec3 gi\u1edbi h\u1ea1n \u1edf m\u1ee9c m\u1ed9t l\u1ea7n m\u1ed7i th\u00e1ng, v\u00e0 ph\u01b0\u01a1ng ph\u00e1p b\u00e1o c\u00e1o th\u01b0\u1eddng l\u00e0 qua \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c email thay v\u00ec g\u1eb7p m\u1eb7t.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, khi nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n ph\u00ed l\u1edbn, b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc t\u0103ng t\u1ea7n su\u1ea5t b\u00e1o c\u00e1o v\u00e0 th\u1ef1c hi\u1ec7n d\u01b0\u1edbi h\u00ecnh th\u1ee9c gi\u1ea3i th\u00edch tr\u1ef1c ti\u1ebfp \u0111\u1ec3 tr\u00e1nh r\u1eafc r\u1ed1i v\u1edbi nh\u00e0 qu\u1ea3ng c\u00e1o. M\u1eb7c d\u00f9 kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o d\u1ef1 th\u1ea3o \u0111i\u1ec1u kho\u1ea3n tr\u00ean, nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 y\u00eau c\u1ea7u \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o &#8220;b\u00e1o c\u00e1o v\u1ec1 t\u00ecnh h\u00ecnh th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c b\u1ea5t c\u1ee9 l\u00fac n\u00e0o&#8221; v\u00e0 c\u00f3 th\u1ec3 th\u00eam \u0111i\u1ec1u kho\u1ea3n v\u1ec1 b\u00e1o c\u00e1o kh\u00f4ng \u0111\u1ecbnh k\u1ef3. Tuy nhi\u00ean, do c\u00f3 gi\u1edbi h\u1ea1n v\u1ec1 ph\u1ea1m vi m\u00e0 \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng khi m\u1ee9c ph\u00ed th\u1ea5p, vi\u1ec7c c\u1ea7n th\u1ef1c hi\u1ec7n b\u00e1o c\u00e1o kh\u00f4ng \u0111\u1ecbnh k\u1ef3 c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t c\u1ea9n th\u1eadn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dieu_khoan_lien_quan_den_viec_tiet_lo_thong_tin_tai_khoan\"><\/span>\u0110i\u1ec1u kho\u1ea3n li\u00ean quan \u0111\u1ebfn vi\u1ec7c ti\u1ebft l\u1ed9 th\u00f4ng tin t\u00e0i kho\u1ea3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\u0110i\u1ec1u \u3007 (T\u00e0i kho\u1ea3n)<br>1. Trong tr\u01b0\u1eddng h\u1ee3p B s\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n m\u00e0 m\u00ecnh s\u1edf h\u1eefu \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c, tr\u1eeb khi c\u00f3 th\u1ecfa thu\u1eadn ri\u00eang gi\u1eefa A v\u00e0 B, quy\u1ec1n s\u1edf h\u1eefu t\u00e0i kho\u1ea3n n\u00e0y thu\u1ed9c v\u1ec1 B. Tuy nhi\u00ean, B c\u00f3 ngh\u0129a v\u1ee5 ph\u1ea3i ti\u1ebft l\u1ed9 t\u1ea5t c\u1ea3 th\u00f4ng tin li\u00ean quan \u0111\u1ebfn t\u00e0i kho\u1ea3n n\u00e0y khi A y\u00eau c\u1ea7u.<br>2. Trong tr\u01b0\u1eddng h\u1ee3p B s\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n m\u00e0 A s\u1edf h\u1eefu \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c, quy\u1ec1n s\u1edf h\u1eefu t\u00e0i kho\u1ea3n n\u00e0y thu\u1ed9c v\u1ec1 A. Tuy nhi\u00ean, trong th\u1eddi gian hi\u1ec7u l\u1ef1c c\u1ee7a h\u1ee3p \u0111\u1ed3ng n\u00e0y, A s\u1ebd c\u1ea5p ph\u00e9p B s\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n n\u00e0y.<br>3. Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a \u0111i\u1ec1u tr\u01b0\u1edbc, khi h\u1ee3p \u0111\u1ed3ng k\u1ebft th\u00fac, B ph\u1ea3i tr\u1ea3 l\u1ea1i t\u1ea5t c\u1ea3 th\u00f4ng tin li\u00ean quan \u0111\u1ebfn t\u00e0i kho\u1ea3n n\u00e0y cho A.<\/p>\n\n\n\n<p>B\u1ea1n c\u1ea7n t\u1ea1o t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o \u0111\u1ec3 v\u1eadn h\u00e0nh qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea.<\/p>\n\n\n\n<p>V\u1edbi t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o, c\u00f3 hai tr\u01b0\u1eddng h\u1ee3p: s\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n do \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o cung c\u1ea5p (\u0111i\u1ec1u 1) v\u00e0 s\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n do ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o t\u1ea1o ra (\u0111i\u1ec1u 2). Th\u00f4ng th\u01b0\u1eddng, ngay c\u1ea3 khi s\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n do \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o t\u1ea1o ra, t\u1ea5t c\u1ea3 th\u00f4ng tin t\u00e0i kho\u1ea3n s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebft l\u1ed9 cho ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o. V\u00ec ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o l\u00e0 ng\u01b0\u1eddi tr\u1ea3 chi ph\u00ed qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh b\u1eb1ng t\u00e0i kho\u1ea3n n\u00e0y, \u0111i\u1ec1u n\u00e0y l\u00e0 kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi.<\/p>\n\n\n\n<p>\u0110i\u1ec1u 1 c\u1ee7a d\u1ef1 th\u1ea3o \u0111i\u1ec1u kho\u1ea3n d\u1ef1a tr\u00ean suy ngh\u0129 nh\u01b0 v\u1eady. Ng\u01b0\u1ee3c l\u1ea1i, trong tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o \u0111\u00e3 v\u1eadn h\u00e0nh b\u00ean trong (in-house) tr\u01b0\u1edbc \u0111\u00f3, c\u00f3 th\u1ec3 c\u00f3 tr\u01b0\u1eddng h\u1ee3p \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o ti\u1ebfp qu\u1ea3n v\u00e0 s\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n m\u00e0 ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o \u0111\u00e3 s\u1eed d\u1ee5ng t\u1eeb tr\u01b0\u1edbc. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o c\u1ea7n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 cho ph\u00e9p s\u1eed d\u1ee5ng t\u00e0i kho\u1ea3n t\u1eeb ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o (\u0111i\u1ec1u 2). Ngo\u00e0i ra, sau khi h\u1ee3p \u0111\u1ed3ng k\u1ebft th\u00fac, h\u1ecd c\u1ea7n trao l\u1ea1i th\u00f4ng tin t\u00e0i kho\u1ea3n cho ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o (\u0111i\u1ec1u 3).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tong_ket\"><\/span>T\u1ed5ng k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Internet l\u00e0 m\u1ed9t ng\u00e0nh d\u1ef1 ki\u1ebfn s\u1ebd m\u1edf r\u1ed9ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng trong t\u01b0\u01a1ng lai. Kh\u00f4ng ch\u1ec9 c\u00e1c \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o l\u1edbn, m\u00e0 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m t\u1ef1 do c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n c\u0169ng c\u00f3 th\u1ec3 tham gia, do \u0111\u00f3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi m\u1edbi tham gia v\u00e0o ng\u00e0nh n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng l\u00ean trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, so v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng tr\u00ean truy\u1ec1n h\u00ecnh ho\u1eb7c t\u1ea1p ch\u00ed, qu\u1ea3ng c\u00e1o tr\u00ean Internet c\u00f3 t\u00ednh ch\u1ea5t t\u1ef1 \u0111\u1ed9ng ch\u1ecdn m\u1ee5c ti\u00eau t\u1ed1i \u01b0u v\u00e0 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng xem qu\u1ea3ng c\u00e1o, do \u0111\u00f3 kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng n\u00e0o t\u1eeb ph\u00eda ng\u01b0\u1eddi \u0111\u0103ng qu\u1ea3ng c\u00e1o. Do \u0111\u00f3, \u0111\u1ec3 tr\u00e1nh r\u1eafc r\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u0103ng qu\u1ea3ng c\u00e1o, quan tr\u1ecdng l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u1ec1 n\u1ed9i dung d\u1ecbch v\u1ee5 m\u00e0 \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o cung c\u1ea5p, c\u0169ng nh\u01b0 ph\u01b0\u01a1ng ph\u00e1p t\u00ednh to\u00e1n ph\u00ed d\u1ecbch v\u1ee5 m\u00e0 kh\u00f4ng \u0111\u1ec3 l\u1ea1i b\u1ea5t k\u1ef3 s\u1ef1 hi\u1ec3u l\u1ea7m n\u00e0o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thong_tin_ve_viec_tao_va_xem_xet_hop_dong_do_van_phong_luat_su_cua_chung_toi_thuc_hien\"><\/span>Th\u00f4ng tin v\u1ec1 vi\u1ec7c t\u1ea1o v\u00e0 xem x\u00e9t h\u1ee3p \u0111\u1ed3ng do v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i th\u1ef1c hi\u1ec7n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u0103n ph\u00f2ng lu\u1eadt s\u01b0 Monolis, v\u1edbi \u01b0u \u0111i\u1ec3m trong l\u0129nh v\u1ef1c IT, Internet v\u00e0 kinh doanh, kh\u00f4ng ch\u1ec9 cung c\u1ea5p d\u1ecbch v\u1ee5 cho c\u00e1c \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Internet m\u00e0 c\u00f2n cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 t\u1ea1o v\u00e0 xem x\u00e9t h\u1ee3p \u0111\u1ed3ng cho c\u00e1c c\u00f4ng ty kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ty t\u01b0 v\u1ea5n c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n quan t\u00e2m, h\u00e3y xem chi ti\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/contractcreation\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/contractcreation[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Theo k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u00f4ng b\u1ed1 v\u00e0o th\u00e1ng 2 n\u0103m 2019 c\u1ee7a Dentsu, trong t\u1ed5ng s\u1ed1 chi ph\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a Nh\u1eadt B\u1ea3n n\u0103m 2018, chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean Internet chi\u1ebfm 26,9% t\u1ed5ng c\u1ed9ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 1 ngh\u00ecn t\u1ef7 7589 [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":60758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59676"}],"collection":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/comments?post=59676"}],"version-history":[{"count":1,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59676\/revisions"}],"predecessor-version":[{"id":60759,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59676\/revisions\/60759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media\/60758"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media?parent=59676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/categories?post=59676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/tags?post=59676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}