{"id":59847,"date":"2023-10-27T15:44:53","date_gmt":"2023-10-27T06:44:53","guid":{"rendered":"https:\/\/monolith.law\/vi\/?p=59847"},"modified":"2025-11-19T18:07:59","modified_gmt":"2025-11-19T09:07:59","slug":"stealth-marketing-delete","status":"publish","type":"post","link":"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-delete","title":{"rendered":"X\u00f3a b\u00e0i vi\u1ebft v\u1ec1 Stealth Marketing (Stema) c\u1ee7a c\u00f4ng ty kh\u00e1c"},"content":{"rendered":"\n<p>Stealth Marketing (sau \u0111\u00e2y g\u1ecdi l\u00e0 &#8220;Stema&#8221;) l\u00e0 vi\u1ec7c qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn ra r\u1eb1ng \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o. T\u1eeb n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb t\u1eeb Stealth trong ti\u1ebfng Anh (\u1ea9n, l\u00e9n l\u00fat), gi\u1ed1ng nh\u01b0 Stealth trong m\u00e1y bay chi\u1ebfn \u0111\u1ea5u Stealth.<\/p>\n\n\n\n<p>Stema \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean c\u00e1c trang \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng Amazon, c\u00e1c trang \u0111\u00e1nh gi\u00e1 kh\u00e1c, blog v\u00e0 c\u00e1c trang web li\u00ean k\u1ebft, b\u1eb1ng c\u00e1ch gi\u1ea3 v\u1edd l\u00e0 nh\u1eefng b\u00ecnh lu\u1eadn trung l\u1eadp ho\u1eb7c \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng th\u01b0\u1eddng kh\u00f4ng c\u00f3 l\u1ee3i \u00edch li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u00f3. Nh\u1eefng ng\u01b0\u1eddi ho\u1eb7c doanh nghi\u1ec7p c\u00f3 l\u1ee3i \u00edch li\u00ean quan th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y \u0111\u1ec3 n\u00e2ng cao \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. \u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 h\u00e0nh \u0111\u1ed9ng &#8220;\u0111\u1ea1o \u0111\u1ee9c gi\u1ea3&#8221; ho\u1eb7c &#8220;sakura&#8221;, v\u00e0 n\u1ebfu b\u1ecb ph\u00e1t hi\u1ec7n, h\u1ecd s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ed1i t\u01b0\u1ee3ng ch\u1ec9 tr\u00edch, v\u00e0 c\u00f3 th\u1ec3 &#8220;b\u00f9ng n\u1ed5&#8221; tr\u00ean m\u1ea1ng.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-delete\/#Hai_phuong_phap_tiep_thi_qua_nguoi_noi_tieng_pho_bien\" title=\"Hai ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ph\u1ed5 bi\u1ebfn\">Hai ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ph\u1ed5 bi\u1ebfn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-delete\/#Vu_an_dau_gia_Penny\" title=\"V\u1ee5 \u00e1n \u0111\u1ea5u gi\u00e1 Penny\">V\u1ee5 \u00e1n \u0111\u1ea5u gi\u00e1 Penny<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-delete\/#Su_kien_Rakuten_Ichiba\" title=\"S\u1ef1 ki\u1ec7n Rakuten Ichiba\">S\u1ef1 ki\u1ec7n Rakuten Ichiba<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-delete\/#Stema_co_phai_la_hanh_vi_vi_pham_Luat_quang_cao_hang_hoa_khong\" title=\"Stema c\u00f3 ph\u1ea3i l\u00e0 h\u00e0nh vi vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a kh\u00f4ng?\">Stema c\u00f3 ph\u1ea3i l\u00e0 h\u00e0nh vi vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-delete\/#Hai_loai_thiet_hai_do_viec_su_dung_Stema_tu_cac_cong_ty_khac\" title=\"Hai lo\u1ea1i thi\u1ec7t h\u1ea1i do vi\u1ec7c s\u1eed d\u1ee5ng Stema t\u1eeb c\u00e1c c\u00f4ng ty kh\u00e1c\">Hai lo\u1ea1i thi\u1ec7t h\u1ea1i do vi\u1ec7c s\u1eed d\u1ee5ng Stema t\u1eeb c\u00e1c c\u00f4ng ty kh\u00e1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-delete\/#Thiet_hai_truc_tiep_do_bi_loi_vao_%E2%80%9Cstema%E2%80%9D_va_san_pham_bi_giam_gia_tri\" title=\"Thi\u1ec7t h\u1ea1i tr\u1ef1c ti\u1ebfp do b\u1ecb l\u00f4i v\u00e0o &#8220;stema&#8221; v\u00e0 s\u1ea3n ph\u1ea9m b\u1ecb gi\u1ea3m gi\u00e1 tr\u1ecb\">Thi\u1ec7t h\u1ea1i tr\u1ef1c ti\u1ebfp do b\u1ecb l\u00f4i v\u00e0o &#8220;stema&#8221; v\u00e0 s\u1ea3n ph\u1ea9m b\u1ecb gi\u1ea3m gi\u00e1 tr\u1ecb<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hai_phuong_phap_tiep_thi_qua_nguoi_noi_tieng_pho_bien\"><\/span>Hai ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ph\u1ed5 bi\u1ebfn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00f3 hai m\u00f4 h\u00ecnh ch\u00ednh trong ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. <\/p>\n\n\n\n<ol>\n<li>Ph\u01b0\u01a1ng ph\u00e1p &#8220;gi\u1ea3 m\u1ea1o&#8221; khi doanh nghi\u1ec7p t\u1ef1 \u0111\u0103ng th\u00f4ng tin l\u00ean trang web \u0111\u00e1nh gi\u00e1, nh\u01b0ng g\u00e2y hi\u1ec3u l\u1ea7m cho ng\u01b0\u1eddi d\u00f9ng r\u1eb1ng th\u00f4ng tin \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u0103ng b\u1edfi b\u00ean th\u1ee9 ba.<\/li>\n\n\n\n<li>Ph\u01b0\u01a1ng ph\u00e1p &#8220;gi\u1ea5u l\u1ee3i \u00edch&#8221; khi doanh nghi\u1ec7p cung c\u1ea5p ti\u1ec1n b\u1ea1c ho\u1eb7c l\u1ee3i \u00edch kinh t\u1ebf kh\u00e1c cho b\u00ean th\u1ee9 ba \u0111\u1ec3 \u0111\u0103ng th\u00f4ng tin, nh\u01b0ng kh\u00f4ng ti\u1ebft l\u1ed9 s\u1ef1 th\u1eadt n\u00e0y.<\/li>\n<\/ol>\n\n\n\n<p>C\u01a1 quan Qu\u1ea3n l\u00fd Ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn vi\u1ec7c hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o tr\u00ean Internet trong &#8220;Nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd v\u1ec1 Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a d\u00e0nh cho giao d\u1ecbch ti\u00eau d\u00f9ng tr\u00ean Internet&#8221; ng\u00e0y 28 th\u00e1ng 10 n\u0103m 2011 (n\u0103m 23 c\u1ee7a th\u1eddi k\u1ef3 Heisei).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Doanh nghi\u1ec7p kinh doanh c\u1eeda h\u00e0ng cung c\u1ea5p h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5 y\u00eau c\u1ea7u doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n vi\u1ec7c \u0111\u0103ng b\u00e0i \u0111\u00e1nh gi\u00e1, v\u00e0 cho ph\u00e9p h\u1ecd vi\u1ebft nhi\u1ec1u b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u00ean ph\u1ea7n th\u00f4ng tin \u0111\u00e1nh gi\u00e1 tr\u00ean trang web li\u00ean quan \u0111\u1ebfn h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd cung c\u1ea5p, thay \u0111\u1ed5i \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 tr\u00ean trang web \u0111\u00e1nh gi\u00e1, m\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u1ec1 h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5 \u0111\u00f3 tr\u00ean trang web \u0111\u00e1nh gi\u00e1, nh\u01b0ng h\u1ecd v\u1eabn hi\u1ec3n th\u1ecb nh\u01b0 th\u1ec3 h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd cung c\u1ea5p \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c t\u1eeb \u0111a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<cite> Nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd v\u1ec1 Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a d\u00e0nh cho giao d\u1ecbch ti\u00eau d\u00f9ng tr\u00ean Internet <\/cite><\/blockquote>\n\n\n\n<p> \u0110\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p &#8220;gi\u1ea3 m\u1ea1o&#8221; \u0111\u00e3 n\u00eau \u1edf tr\u00ean. <\/p>\n\n\n\n<p>Ngo\u00e0i ra, v\u00e0o ng\u00e0y 9 th\u00e1ng 5 n\u0103m 2012 (n\u0103m 24 c\u1ee7a th\u1eddi k\u1ef3 Heisei), &#8220;Nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd v\u1ec1 Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a d\u00e0nh cho giao d\u1ecbch ti\u00eau d\u00f9ng tr\u00ean Internet&#8221; \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i m\u1ed9t ph\u1ea7n, v\u00e0 c\u0169ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng theo ph\u01b0\u01a1ng ph\u00e1p &#8220;gi\u1ea5u l\u1ee3i \u00edch&#8221; l\u00e0 m\u1ed9t h\u00e0nh vi hi\u1ec3n th\u1ecb kh\u00f4ng c\u00f4ng b\u1eb1ng theo Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, c\u00e1c tr\u01b0\u1eddng h\u1ee3p ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u1eabn kh\u00f4ng h\u1ec1 gi\u1ea3m \u0111i.<\/p>\n\n\n\n<p>H\u00e3y c\u00f9ng xem qua m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u00e3 g\u00e2y ra v\u1ea5n \u0111\u1ec1 t\u1ea1i Nh\u1eadt B\u1ea3n trong qu\u00e1 kh\u1ee9. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vu_an_dau_gia_Penny\"><\/span>V\u1ee5 \u00e1n \u0111\u1ea5u gi\u00e1 Penny<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u00e0o th\u00e1ng 12 n\u0103m 2012 (n\u0103m 24 c\u1ee7a th\u1eddi k\u1ef3 Heisei), b\u1ed1n ng\u01b0\u1eddi thu\u1ed9c c\u00f4ng ty \u0111i\u1ec1u h\u00e0nh trang web h\u1eb9n h\u00f2 \u0111\u00e3 b\u1ecb b\u1eaft v\u00ec b\u1ecb t\u00ecnh nghi l\u1eeba \u0111\u1ea3o, l\u1ea5y ph\u00ed t\u1eeb ng\u01b0\u1eddi \u0111\u1eb7t gi\u00e1 tr\u00ean trang web \u0111\u1ea5u gi\u00e1 Penny &#8220;World Auction&#8221;.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t v\u1ee5 \u00e1n \u0111\u1ea5u gi\u00e1 Penny n\u1ed5i ti\u1ebfng, t\u1eeb \u0111\u00f3 thu\u1eadt ng\u1eef &#8220;Stealth Marketing&#8221; (ti\u1ebfp th\u1ecb \u1ea9n) tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. Stealth Marketing \u0111\u00e3 tr\u1edf th\u00e0nh \u1ee9ng c\u1eed vi\u00ean cho gi\u1ea3i th\u01b0\u1edfng t\u1eeb v\u1ef1ng hot c\u1ee7a n\u0103m.<\/p>\n\n\n\n<p>Tr\u00ean c\u00e1c trang web \u0111\u1ea5u gi\u00e1 Penny m\u00e0 b\u1ed1n ng\u01b0\u1eddi b\u1ecb b\u1eaft n\u00e0y \u0111i\u1ec1u h\u00e0nh, s\u1ea3n ph\u1ea9m gi\u00e1 cao ban \u0111\u1ea7u s\u1ebd b\u1eaft \u0111\u1ea7u v\u1edbi gi\u00e1 th\u1ea5p nh\u01b0 0 y\u00ean, v\u00e0 gi\u00e1 s\u1ebd t\u0103ng l\u00ean theo \u0111\u01a1n v\u1ecb \u0111\u1eb7t gi\u00e1 t\u1eeb 1 y\u00ean \u0111\u1ebfn 15 y\u00ean. M\u1ed7i l\u1ea7n \u0111\u1eb7t gi\u00e1, ng\u01b0\u1eddi d\u00f9ng s\u1ebd ph\u1ea3i tr\u1ea3 m\u1ed9t kho\u1ea3n ti\u1ec1n \u1ea3o \u0111\u00e3 thanh to\u00e1n tr\u01b0\u1edbc cho nh\u00e0 cung c\u1ea5p trang web v\u1edbi \u0111\u01a1n v\u1ecb l\u00e0 v\u00e0i ch\u1ee5c y\u00ean, v\u00e0 sau khi \u0111\u1ea5u gi\u00e1 th\u00e0nh c\u00f4ng, h\u1ecd s\u1ebd thanh to\u00e1n s\u1ed1 ti\u1ec1n \u0111\u1ea5u gi\u00e1 b\u1eb1ng ti\u1ec1n \u1ea3o. \u0110\u00e2y l\u00e0 h\u1ec7 th\u1ed1ng c\u01a1 b\u1ea3n \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, nh\u00e0 \u0111i\u1ec1u h\u00e0nh trang web \u0111\u00e3 s\u1eed d\u1ee5ng BOT \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng \u0111\u1eb7t gi\u00e1 v\u1edbi th\u00e0nh vi\u00ean \u1ea3o, t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng m\u00e0 kh\u00f4ng th\u1ec3 \u0111\u1ea5u gi\u00e1 th\u00e0nh c\u00f4ng cho \u0111\u1ebfn khi \u0111\u1ea1t 10 tri\u1ec7u y\u00ean. C\u00e0ng \u0111\u1eb7t gi\u00e1, nh\u00e0 cung c\u1ea5p trang web c\u00e0ng ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n. M\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m gi\u00e1 th\u1ea5p ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u1ea5u gi\u00e1 th\u00e0nh c\u00f4ng v\u1edbi gi\u00e1 th\u1ea5p nh\u01b0 m\u1ed9t ngo\u1ea1i l\u1ec7, nh\u01b0ng nh\u1eefng tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady ch\u1ec9 chi\u1ebfm kho\u1ea3ng 1% c\u1ee7a t\u1ed5ng s\u1ed1 s\u1ea3n ph\u1ea9m \u0111\u1ea5u gi\u00e1. Ngo\u00e0i ra, sau khi ph\u00e2n t\u00edch c\u00e1c t\u00e0i li\u1ec7u \u0111\u00e3 thu gi\u1eef trong cu\u1ed9c kh\u00e1m x\u00e9t nh\u00e0 c\u1eeda, \u0111\u00e3 r\u00f5 r\u00e0ng r\u1eb1ng kh\u00f4ng c\u00f3 d\u1ea5u hi\u1ec7u mua s\u1eafm s\u1ea3n ph\u1ea9m gi\u00e1 cao \u0111\u1ec3 \u0111\u1ea5u gi\u00e1, v\u00e0 kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh trao s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi \u0111\u1eb7t gi\u00e1.<\/p>\n\n\n\n<p>\u0110\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng, sau khi nh\u1eadn vi\u1ec7c qu\u1ea3ng c\u00e1o cho nh\u00e0 cung c\u1ea5p n\u00e0y v\u1edbi m\u1ee9c gi\u00e1 300.000 y\u00ean m\u1ed7i th\u00e1ng, h\u1ecd \u0111\u00e3 \u0111\u0103ng c\u00e1c b\u00e0i qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o tr\u00ean blog c\u1ee7a m\u00ecnh nh\u01b0 &#8220;T\u00f4i \u0111\u00e3 mua \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m \u0111\u1eaft ti\u1ec1n nh\u01b0 th\u1ebf n\u00e0y v\u1edbi gi\u00e1 r\u1ebb nh\u01b0 th\u1ebf n\u00e0y!&#8221;. T\u00ean c\u1ee7a h\u01a1n 20 ng\u00f4i sao \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp, v\u00e0 c\u00f3 ng\u00f4i sao n\u1eef \u0111\u00e3 b\u1ecb th\u1ea9m v\u1ea5n v\u00ec vi ph\u1ea1m lu\u1eadt t\u1ed9i ph\u1ea1m nh\u1eb9 (Japanese Minor Offenses Act). H\u1ecd kh\u00f4ng bi\u1ebft r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t tr\u00f2 l\u1eeba \u0111\u1ea3o, nh\u01b0ng sau \u0111\u00f3 c\u00f3 ng\u00f4i sao \u0111\u00e3 kh\u00f4ng xu\u1ea5t hi\u1ec7n tr\u00ean truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n<p>H\u00e0nh vi n\u00e0y thu\u1ed9c lo\u1ea1i &#8220;Stealth Marketing ki\u1ec3u gi\u1ea5u di\u1ebfm l\u1ee3i \u00edch&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Su_kien_Rakuten_Ichiba\"><\/span>S\u1ef1 ki\u1ec7n Rakuten Ichiba<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u00e0o th\u00e1ng 3 n\u0103m 2015, m\u1ed9t v\u1ee5 l\u1eeba \u0111\u1ea3o quy m\u00f4 l\u1edbn li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u1eb7t h\u00e0ng gi\u1ea3 v\u00e0 \u0111\u0103ng nh\u1eadn x\u00e9t gi\u1ea3 tr\u00ean Rakuten Ichiba \u0111\u00e3 b\u1ecb ph\u00e1t hi\u1ec7n. Rakuten \u0111\u00e3 tuy\u00ean b\u1ed1 r\u1eb1ng &#8220;h\u00e0nh vi gi\u1ea3 m\u1ea1o \u0111\u00e3 c\u1ea3n tr\u1edf d\u1ecbch v\u1ee5 c\u00f4ng b\u1eb1ng c\u1ee7a ch\u00fang t\u00f4i&#8221; v\u00e0 \u0111\u00e3 kh\u1edfi ki\u1ec7n c\u00f4ng ty h\u1ec7 th\u1ed1ng t\u1ea1i Osaka, ng\u01b0\u1eddi \u0111\u00e3 t\u1ed5 ch\u1ee9c v\u1ee5 vi\u1ec7c n\u00e0y, y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i kho\u1ea3ng 198 tri\u1ec7u y\u00ean t\u1ea1i T\u00f2a \u00e1n qu\u1eadn Osaka.<\/p>\n\n\n\n<p>Rakuten cung c\u1ea5p d\u1ecbch v\u1ee5 &#8220;Nh\u1eadn x\u00e9t c\u1ee7a m\u1ecdi ng\u01b0\u1eddi&#8221; cho ph\u00e9p ng\u01b0\u1eddi mua h\u00e0ng t\u1ea1i &#8220;Rakuten Ichiba&#8221; \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m theo thang \u0111i\u1ec3m 5 v\u00e0 \u0111\u0103ng b\u00ecnh lu\u1eadn. Ngo\u00e0i ra, h\u1ecd c\u0169ng hi\u1ec3n th\u1ecb c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y theo h\u1ea1ng m\u1ee5c, \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t trong nh\u1eefng ti\u00eau ch\u00ed quy\u1ebft \u0111\u1ecbnh khi ng\u01b0\u1eddi d\u00f9ng mua h\u00e0ng.<\/p>\n\n\n\n<p>C\u00f4ng ty h\u1ec7 th\u1ed1ng n\u00e0y \u0111\u00e3 nh\u1eadn y\u00eau c\u1ea7u t\u1eeb 121 c\u1eeda h\u00e0ng nh\u1eb1m m\u1ee5c \u0111\u00edch hi\u1ec3n th\u1ecb \u1edf v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong b\u1ea3ng x\u1ebfp h\u1ea1ng, v\u00e0 \u0111\u00e3 k\u00fd h\u1ee3p \u0111\u1ed3ng \u0111\u1ec3 \u0111\u0103ng 150 \u0111\u00e1nh gi\u00e1 thu\u1eadn l\u1ee3i m\u1ed7i th\u00e1ng cho c\u1eeda h\u00e0ng v\u1edbi m\u1ee9c ph\u00ed h\u00e0ng th\u00e1ng l\u00e0 80.000 y\u00ean. H\u1ecd \u0111\u00e3 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i vi\u1ec7c \u0111\u0103ng nh\u1eefng b\u00ecnh lu\u1eadn gi\u1ea3 v\u00e0 \u0111\u1eb7t h\u00e0ng gi\u1ea3, v\u00e0 \u0111\u00e3 \u0111\u0103ng t\u1ed5ng c\u1ed9ng 114.327 b\u00e0i vi\u1ebft m\u00e0 h\u1ecd bi\u1ebft. H\u00e0nh \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty h\u1ec7 th\u1ed1ng n\u00e0y thu\u1ed9c lo\u1ea1i &#8220;l\u1eeba \u0111\u1ea3o gi\u1ea3 m\u1ea1o&#8221;. H\u1ecd \u0111\u00e3 \u0111\u0103ng nhi\u1ec1u b\u00ecnh lu\u1eadn t\u00edch c\u1ef1c khen ng\u1ee3i s\u1ea3n ph\u1ea9m c\u1ee7a nh\u00e0 b\u00e1n h\u00e0ng \u0111\u00e3 k\u00fd h\u1ee3p \u0111\u1ed3ng, t\u1eeb \u0111\u00f3 \u0111\u1ea9y s\u1ea3n ph\u1ea9m l\u00ean v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong b\u1ea3ng x\u1ebfp h\u1ea1ng, v\u00e0 s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y, nh\u00e0 b\u00e1n h\u00e0ng ki\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn. \u0110\u00e2y l\u00e0 h\u00e0nh vi t\u1eadn d\u1ee5ng t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn s\u1ea3n ph\u1ea9m c\u00f3 nhi\u1ec1u b\u00ecnh lu\u1eadn v\u00ec cho r\u1eb1ng \u0111\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stema_co_phai_la_hanh_vi_vi_pham_Luat_quang_cao_hang_hoa_khong\"><\/span>Stema c\u00f3 ph\u1ea3i l\u00e0 h\u00e0nh vi vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"735\" height=\"490\" src=\"https:\/\/monolith.law\/vi\/wp-content\/uploads\/sites\/17\/2025\/11\/stealth-marketing-delete-2.jpg\" alt=\"\" class=\"wp-image-71889\" style=\"aspect-ratio:1.5;width:840px;height:auto\" srcset=\"https:\/\/monolith.law\/vi\/wp-content\/uploads\/sites\/17\/2025\/11\/stealth-marketing-delete-2.jpg 735w, https:\/\/monolith.law\/vi\/wp-content\/uploads\/sites\/17\/2025\/11\/stealth-marketing-delete-2-300x200.jpg 300w, https:\/\/monolith.law\/vi\/wp-content\/uploads\/sites\/17\/2025\/11\/stealth-marketing-delete-2-250x167.jpg 250w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\">Quy \u0111\u1ecbnh c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a l\u00e0 g\u00ec?<\/figcaption><\/figure>\n\n\n\n<p>Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a (Japanese Premiums and Representations Act) l\u00e0 lu\u1eadt quy \u0111\u1ecbnh c\u00e1c quy t\u1eafc khi doanh nghi\u1ec7p qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, nh\u1eb1m ng\u0103n ch\u1eb7n ng\u01b0\u1eddi mua h\u00e0ng t\u1eeb vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m.<\/p>\n\n\n\n<p>\u0110i\u1ec1u 5, kho\u1ea3n 1 c\u1ee7a Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a quy \u0111\u1ecbnh:<\/p>\n\n\n\n<ol>\n<li>Bi\u1ec3u th\u1ecb r\u1eb1ng s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf t\u1ed1t h\u01a1n nhi\u1ec1u so v\u1edbi th\u1ef1c t\u1ebf<\/li>\n\n\n\n<li>Bi\u1ec3u th\u1ecb r\u1eb1ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n nhi\u1ec1u so v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p kh\u00e1c \u0111ang c\u1ea1nh tranh, m\u00e0 kh\u00f4ng ph\u1ea3n \u00e1nh s\u1ef1 th\u1eadt<\/li>\n<\/ol>\n\n\n\n<p>Bi\u1ec3u th\u1ecb nh\u01b0 v\u1eady c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00f4ng c\u00f4ng b\u1eb1ng v\u00e0 c\u1ea3n tr\u1edf s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ef1 do v\u00e0 h\u1ee3p l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng b\u1ecb c\u1ea5m. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;c\u1ea5m bi\u1ec3u th\u1ecb sai l\u1ec7ch v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng&#8221;.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, theo \u0111i\u1ec1u 5, kho\u1ea3n 2:<\/p>\n\n\n\n<p>\u30fbBi\u1ec3u th\u1ecb r\u1eb1ng s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf ho\u1eb7c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi doanh nghi\u1ec7p kh\u00e1c c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u00f3 c\u00f3 l\u1ee3i h\u01a1n nhi\u1ec1u cho ng\u01b0\u1eddi mua h\u00e0ng so v\u1edbi th\u1ef1c t\u1ebf<\/p>\n\n\n\n<p>Bi\u1ec3u th\u1ecb nh\u01b0 v\u1eady c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00f4ng c\u00f4ng b\u1eb1ng v\u00e0 c\u1ea3n tr\u1edf s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ef1 do v\u00e0 h\u1ee3p l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng b\u1ecb c\u1ea5m. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;c\u1ea5m bi\u1ec3u th\u1ecb sai l\u1ec7ch v\u1ec1 l\u1ee3i \u00edch&#8221;.<\/p>\n\n\n\n<p>C\u00f3 nh\u1eefng l\u1eddi n\u00f3i r\u1eb1ng Stema c\u00f3 th\u1ec3 vi ph\u1ea1m \u0111i\u1ec1u 5 n\u00e0y, nh\u01b0ng nh\u1eefng g\u00ec b\u1ecb c\u1ea5m l\u00e0 &#8220;bi\u1ec3u th\u1ecb r\u1eb1ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n nhi\u1ec1u so v\u1edbi th\u1ef1c t\u1ebf&#8221; v\u00e0 &#8220;bi\u1ec3u th\u1ecb r\u1eb1ng s\u1ea3n ph\u1ea9m c\u00f3 l\u1ee3i h\u01a1n nhi\u1ec1u cho ng\u01b0\u1eddi mua h\u00e0ng so v\u1edbi th\u1ef1c t\u1ebf&#8221;. N\u1ebfu ch\u1ec9 l\u00e0 qu\u1ea3ng c\u00e1o trong ph\u1ea1m vi th\u00f4ng th\u01b0\u1eddng, s\u1ebd kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec v\u1edbi Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a. Qu\u1ea3ng c\u00e1o v\u00e0 qu\u1ea3ng b\u00e1 ch\u00ednh l\u00e0 &#8220;bi\u1ec3u th\u1ecb r\u1eb1ng s\u1ea3n ph\u1ea9m t\u1ed1t&#8221; v\u00e0 &#8220;bi\u1ec3u th\u1ecb r\u1eb1ng s\u1ea3n ph\u1ea9m c\u00f3 l\u1ee3i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng&#8221;.<\/p>\n\n\n\n<p>Do \u0111\u00f3, kh\u00f4ng c\u00f3 lu\u1eadt n\u00e0o xem x\u00e9t vi\u1ec7c Stema n\u00f3i chung l\u00e0 b\u1ea5t h\u1ee3p ph\u00e1p, m\u00e0 ch\u1ec9 c\u00f3 &#8220;Stema qu\u00e1 m\u1ee9c c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh b\u1ea5t h\u1ee3p ph\u00e1p, gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o ph\u00f3ng \u0111\u1ea1i&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hai_loai_thiet_hai_do_viec_su_dung_Stema_tu_cac_cong_ty_khac\"><\/span>Hai lo\u1ea1i thi\u1ec7t h\u1ea1i do vi\u1ec7c s\u1eed d\u1ee5ng Stema t\u1eeb c\u00e1c c\u00f4ng ty kh\u00e1c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Khi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1eed d\u1ee5ng Stema, \u0111\u1ea7u ti\u00ean, h\u1ecd c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng th\u00f4ng qua ph\u01b0\u01a1ng ph\u00e1p Stema, d\u1eabn \u0111\u1ebfn gi\u1ea3m doanh s\u1ed1 c\u1ee7a ch\u00fang ta. V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t c\u00f4ng ty kh\u00e1c s\u1eed d\u1ee5ng Stema trong c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean Amazon v\u00e0 gi\u1ea3 v\u1edd l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn, doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang ta c\u00f3 th\u1ec3 gi\u1ea3m. N\u1ebfu ch\u00fang ta c\u00f3 th\u1ec3 ng\u0103n ch\u1eb7n vi\u1ec7c s\u1eed d\u1ee5ng Stema t\u1eeb c\u00e1c c\u00f4ng ty kh\u00e1c, ch\u00fang ta c\u00f3 th\u1ec3 ng\u0103n ch\u1eb7n s\u1ef1 gi\u1ea3m doanh s\u1ed1 n\u00e0y. Tuy nhi\u00ean, vi\u1ec7c x\u00f3a Stema t\u1eeb c\u00e1c c\u00f4ng ty kh\u00e1c l\u00e0 kh\u00e1 kh\u00f3 kh\u0103n.<\/p>\n\n\n\n<p>N\u00f3i chung, khi b\u1ea1n mu\u1ed1n x\u00f3a m\u1ed9t b\u00e0i vi\u1ebft tr\u00ean Internet b\u1eb1ng c\u00e1ch ph\u00e1p l\u00fd, b\u1ea1n s\u1ebd y\u00eau c\u1ea7u &#8220;bi\u1ec7n ph\u00e1p ng\u0103n ch\u1eb7n vi\u1ec7c g\u1eedi&#8221; v\u00e0 y\u00eau c\u1ea7u &#8220;t\u00f4i mu\u1ed1n b\u1ea1n x\u00f3a b\u00e0i vi\u1ebft n\u00e0y v\u00ec quy\u1ec1n c\u1ee7a t\u00f4i b\u1ecb x\u00e2m ph\u1ea1m&#8221;. Tuy nhi\u00ean, Stema c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng tr\u1ef1c ti\u1ebfp x\u00e2m ph\u1ea1m quy\u1ec1n c\u1ee7a ch\u00fang ta. H\u01a1n n\u1eefa, Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng (Japanese Premiums and Representations Act) kh\u00f4ng c\u00f4ng nh\u1eadn quy\u1ec1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i chung, v\u00ec v\u1eady b\u1ea1n kh\u00f4ng th\u1ec3 y\u00eau c\u1ea7u &#8220;T\u00f4i l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u01b0ng quy\u1ec1n c\u1ee7a t\u00f4i theo Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng b\u1ecb x\u00e2m ph\u1ea1m do Stema c\u1ee7a c\u00f4ng ty n\u00e0y, v\u00ec v\u1eady t\u00f4i mu\u1ed1n b\u1ea1n x\u00f3a b\u00e0i vi\u1ebft n\u00e0y&#8221;. \u0110\u00e2y l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd kh\u00e1 ph\u1ee9c t\u1ea1p&#8230;<\/p>\n\n\n\n<p>Tuy nhi\u00ean, trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, n\u1ebfu vi ph\u1ea1m \u0111i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng, y\u00eau c\u1ea7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn. V\u00ed d\u1ee5, trong \u0111i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng c\u1ee7a &#8220;NAVER Matome&#8221;, c\u00f3 c\u00e1c \u0111i\u1ec1u sau:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u0110i\u1ec1u 3 (C\u00e1c h\u00e0nh vi b\u1ecb c\u1ea5m)<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi s\u1eed d\u1ee5ng kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh vi \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 d\u01b0\u1edbi \u0111\u00e2y khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 n\u00e0y v\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00f4ng th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh vi \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<p> (1) H\u00e0nh vi vi ph\u1ea1m ph\u00e1p lu\u1eadt, ph\u00e1n quy\u1ebft c\u1ee7a t\u00f2a \u00e1n, quy\u1ebft \u0111\u1ecbnh ho\u1eb7c l\u1ec7nh, ho\u1eb7c bi\u1ec7n ph\u00e1p h\u00e0nh ch\u00ednh c\u00f3 hi\u1ec7u l\u1ef1c ph\u00e1p l\u00fd. <\/p>\n\n\n\n<p> (Tr\u00edch \u0111o\u1ea1n) <\/p>\n\n\n\n<p> \u0110i\u1ec1u 4 (X\u1eed l\u00fd n\u1ed9i dung) <\/p>\n\n\n\n<p> Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 ng\u0103n ch\u1eb7n vi\u1ec7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 n\u00e0y ho\u1eb7c n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i, v\u00ed d\u1ee5 nh\u01b0 x\u00f3a n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i t\u1eeb m\u00e1y ch\u1ee7 do ch\u00fang t\u00f4i qu\u1ea3n l\u00fd, m\u00e0 kh\u00f4ng c\u1ea7n th\u00f4ng b\u00e1o tr\u01b0\u1edbc cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng, trong tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1eddi s\u1eed d\u1ee5ng vi ph\u1ea1m ph\u00e1p lu\u1eadt ho\u1eb7c \u0111i\u1ec1u kho\u1ea3n n\u00e0y ho\u1eb7c ch\u00fang t\u00f4i cho r\u1eb1ng c\u00f3 nguy c\u01a1 vi ph\u1ea1m. Do \u0111\u00f3, ng\u01b0\u1eddi s\u1eed d\u1ee5ng n\u00ean lu\u00f4n t\u1ea1o b\u1ea3n sao l\u01b0u cho n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i. <\/p>\n<\/blockquote>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c b\u00e0i \u0111\u0103ng Stema vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o qu\u00e0 t\u1eb7ng b\u1ecb c\u1ea5m nh\u01b0 m\u1ed9t h\u00e0nh vi vi ph\u1ea1m ph\u00e1p lu\u1eadt theo \u0111i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng c\u1ee7a &#8220;NAVER Matome&#8221;, v\u00e0 c\u00f4ng ty qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 x\u00f3a c\u00e1c b\u00e0i vi\u1ebft &#8220;t\u1ed5ng h\u1ee3p&#8221; \u0111\u00e3 \u0111\u0103ng n\u1ebfu ch\u00fang vi ph\u1ea1m ph\u00e1p lu\u1eadt ho\u1eb7c c\u00f3 nguy c\u01a1 vi ph\u1ea1m. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 th\u00f4ng b\u00e1o cho c\u00f4ng ty qu\u1ea3n l\u00fd &#8220;NAVER Matome&#8221; r\u1eb1ng Stema c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0 n\u00ean \u0111\u01b0\u1ee3c x\u00f3a theo \u0111i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean Amazon v\u00e0 c\u00e1c trang web di\u1ec5n \u0111\u00e0n kh\u00e1c, &#8220;b\u00e0i \u0111\u0103ng vi ph\u1ea1m ph\u00e1p lu\u1eadt&#8221; th\u01b0\u1eddng b\u1ecb c\u1ea5m, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09 wp-block-embed-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"k3oLyDH0je\"><a href=\"https:\/\/monolith.law\/vi\/internet\/amazon-customers-reviews\">X\u00f3a b\u1ecf thi\u1ec7t h\u1ea1i v\u1ec1 danh ti\u1ebfng t\u1eeb \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean Amazon<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;X\u00f3a b\u1ecf thi\u1ec7t h\u1ea1i v\u1ec1 danh ti\u1ebfng t\u1eeb \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean Amazon&#8221; &#8212; \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\" src=\"https:\/\/monolith.law\/vi\/internet\/amazon-customers-reviews\/embed#?secret=59TmlgXCiA#?secret=k3oLyDH0je\" data-secret=\"k3oLyDH0je\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thiet_hai_truc_tiep_do_bi_loi_vao_%E2%80%9Cstema%E2%80%9D_va_san_pham_bi_giam_gia_tri\"><\/span>Thi\u1ec7t h\u1ea1i tr\u1ef1c ti\u1ebfp do b\u1ecb l\u00f4i v\u00e0o &#8220;stema&#8221; v\u00e0 s\u1ea3n ph\u1ea9m b\u1ecb gi\u1ea3m gi\u00e1 tr\u1ecb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00f3 m\u1ed9t lo\u1ea1i thi\u1ec7t h\u1ea1i kh\u00e1c do &#8220;stema&#8221; c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 ph\u01b0\u01a1ng ph\u00e1p m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1eed d\u1ee5ng &#8220;stema&#8221; \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch gi\u1ea3m gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, m\u1ed9t trang web ti\u1ebfp th\u1ecb li\u00ean k\u1ebft nh\u1eadn y\u00eau c\u1ea7u t\u1eeb C\u00f4ng ty A \u0111\u1ec3 qu\u1ea3ng b\u00e1 m\u00e1y t\u1ea1o \u1ea9m c\u1ee7a h\u1ecd, b\u1eb1ng c\u00e1ch li\u1ec7t k\u00ea nh\u1eefng \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00e1y t\u1ea1o \u1ea9m c\u1ee7a C\u00f4ng ty B nh\u01b0 &#8220;kh\u1ea3 n\u0103ng kh\u1eed m\u00f9i v\u00e0 kh\u1ea3 n\u0103ng thu gom b\u1ee5i th\u1ea5p&#8221;, &#8220;kh\u00f4ng th\u1ec3 ch\u1eefa \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c ng\u1ee9a \u1edf m\u0169i do ph\u1ea5n hoa&#8221;, &#8220;tr\u1ea1ng th\u00e1i r\u00f2 r\u1ec9 n\u01b0\u1edbc&#8221;, v\u00e0 khuy\u1ebfn ngh\u1ecb mua s\u1ea3n ph\u1ea9m c\u1ee7a C\u00f4ng ty A. N\u1ebfu ng\u01b0\u1eddi ta n\u00f3i r\u1eb1ng &#8220;kh\u00f4ng c\u00f3 hi\u1ec7u qu\u1ea3 nh\u01b0 t\u00f4i \u0111\u00e3 ngh\u0129&#8221;, C\u00f4ng ty B s\u1ebd kh\u00f4ng ch\u1ec9 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c &#8220;s\u1ea3n ph\u1ea9m c\u1ee7a C\u00f4ng ty A b\u00e1n ch\u1ea1y tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i kh\u00f3 b\u00e1n h\u01a1n&#8221;, m\u00e0 c\u00f2n ph\u1ea3i ch\u1ecbu thi\u1ec7t h\u1ea1i tr\u1ef1c ti\u1ebfp \u0111\u1ed1i v\u1edbi doanh thu.<\/p>\n\n\n\n<p>V\u1eady, C\u00f4ng ty B n\u00ean ph\u1ea3n \u1ee9ng nh\u01b0 th\u1ebf n\u00e0o trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y?<\/p>\n\n\n\n<p>\u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 chung v\u1edbi chi\u1ebfn d\u1ecbch ti\u00eau c\u1ef1c, khi s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng th\u1ea5p tr\u00ean c\u00e1c trang web x\u1ebfp h\u1ea1ng, ch\u00fang t\u00f4i c\u0169ng s\u1ebd ph\u1ea3i ch\u1ecbu thi\u1ec7t h\u1ea1i tr\u1ef1c ti\u1ebfp t\u01b0\u01a1ng t\u1ef1. Vi\u1ec7c b\u1ecb l\u00f4i v\u00e0o chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u1ea3n th\u00e2n b\u1eb1ng c\u00e1ch gi\u1ea3m gi\u00e1 tr\u1ecb \u0111\u1ed1i th\u1ee7 l\u00e0 r\u1ea5t phi\u1ec1n ph\u1ee9c v\u00e0 kh\u00f3 kh\u0103n.<\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady, c\u00f3 th\u1ec3 y\u00eau c\u1ea7u x\u00f3a b\u00e0i vi\u1ebft v\u00ec l\u00fd do nh\u01b0 ph\u1ec9 b\u00e1ng danh d\u1ef1, kh\u00f4ng ph\u1ea3i v\u00ec &#8220;stema&#8221; m\u00e0 l\u00e0 v\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i b\u1ecb gi\u1ea3m gi\u00e1 tr\u1ecb m\u1ed9t c\u00e1ch kh\u00f4ng c\u00f4ng b\u1eb1ng. Tuy nhi\u00ean, v\u00ec n\u00f3 h\u01a1i l\u1ec7ch kh\u1ecfi tr\u01b0\u1eddng h\u1ee3p ti\u00eau bi\u1ec3u c\u1ee7a vi\u1ec7c ph\u1ec9 b\u00e1ng danh d\u1ef1, n\u1ebfu kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m trong vi\u1ec7c y\u00eau c\u1ea7u x\u00f3a b\u00e0i vi\u1ebft v\u00e0 \u0111\u00e3 x\u1eed l\u00fd nhi\u1ec1u y\u00eau c\u1ea7u ph\u1ec9 b\u00e1ng danh d\u1ef1 ti\u00eau chu\u1ea9n, c\u00f3 th\u1ec3 s\u1ebd kh\u00f3 kh\u0103n \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, v\u1ec1 vi\u1ec7c \u0111\u1ed1i ph\u00f3 khi s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i b\u1ecb gi\u1ea3m gi\u00e1 tr\u1ecb m\u1ed9t c\u00e1ch kh\u00f4ng c\u00f4ng b\u1eb1ng tr\u00ean trang web x\u1ebfp h\u1ea1ng t\u1ef1 th\u1ef1c hi\u1ec7n c\u1ee7a c\u00f4ng ty kh\u00e1c, ch\u00fang t\u00f4i \u0111\u00e3 gi\u1ea3i th\u00edch chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/self-made-rankingsite\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/self-made-rankingsite[ja]<\/a><\/p>\n\n\n\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stealth Marketing (sau \u0111\u00e2y g\u1ecdi l\u00e0 &#8220;Stema&#8221;) l\u00e0 vi\u1ec7c qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn ra r\u1eb1ng \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o. T\u1eeb n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb t\u1eeb Stealth trong ti\u1ebfng Anh (\u1ea9n, l\u00e9n l\u00fat), gi\u1ed1ng n [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":71888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,41],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59847"}],"collection":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/comments?post=59847"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59847\/revisions"}],"predecessor-version":[{"id":71890,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59847\/revisions\/71890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media\/71888"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media?parent=59847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/categories?post=59847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/tags?post=59847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}