{"id":59868,"date":"2023-10-27T15:44:53","date_gmt":"2023-10-27T06:44:53","guid":{"rendered":"https:\/\/monolith.law\/vi\/?p=59868"},"modified":"2025-12-04T18:18:25","modified_gmt":"2025-12-04T09:18:25","slug":"defamation-dueto-stealthmarketing","status":"publish","type":"post","link":"https:\/\/monolith.law\/vi\/internet\/defamation-dueto-stealthmarketing","title":{"rendered":"Stema &#8211; C\u00f3 th\u1ec3 x\u00f3a b\u1ecf th\u00f4ng qua t\u1ed9i danh ph\u1ec9 b\u00e1ng danh d\u1ef1 n\u1ebfu b\u1ecb vi\u1ebft l\u00e0 t\u1ef1 di\u1ec5n t\u1ef1 \u0111\u1ea1o di\u1ec5n kh\u00f4ng?"},"content":{"rendered":"\n<p>\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, vi\u1ec7c b\u1ecb vi\u1ebft r\u1eb1ng c\u00f4ng ty c\u1ee7a m\u00ecnh \u0111ang &#8220;ti\u1ebfn h\u00e0nh ti\u1ebfp th\u1ecb \u1ea9n (Stealth Marketing)&#8221; ho\u1eb7c &#8220;t\u1ef1 \u0111\u00e1nh gi\u00e1 cao&#8221; tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n \u1ea9n danh nh\u01b0 2chan, 5chan, l\u01b0u tr\u1eef qu\u00e1 kh\u1ee9, lu\u1ed3ng hi\u1ec7n t\u1ea1i, ho\u1eb7c trang web \u0111\u00e1nh gi\u00e1 nh\u01b0 Yahoo! Chiebukuro, Amazon Customer Reviews, c\u00f3 th\u1ec3 g\u00e2y t\u1ed5n h\u1ea1i l\u1edbn cho doanh thu v\u00e0 tuy\u1ec3n d\u1ee5ng. Ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng t\u00ecm ki\u1ebfm t\u00ean s\u1ea3n ph\u1ea9m ho\u1eb7c t\u00ean c\u00f4ng ty b\u00e1n s\u1ea3n ph\u1ea9m tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm tr\u01b0\u1edbc khi mua. N\u1ebfu k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm cho th\u1ea5y c\u00f4ng ty \u0111ang t\u0103ng doanh thu b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb \u1ea9n ho\u1eb7c t\u1ef1 \u0111\u00e1nh gi\u00e1 cao, h\u1ecd c\u00f3 th\u1ec3 do d\u1ef1 khi mua. Ngo\u00e0i ra, n\u1ebfu c\u00f3 nghi ng\u1edd v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb \u1ea9n ho\u1eb7c t\u1ef1 \u0111\u00e1nh gi\u00e1 cao t\u1ea1i c\u00f4ng ty m\u00e0 h\u1ecd \u0111ang c\u1ed1 g\u1eafng \u1ee9ng tuy\u1ec3n cho v\u1ecb tr\u00ed l\u00e0m th\u00eam, h\u1ecd c\u0169ng c\u00f3 th\u1ec3 do d\u1ef1 khi n\u1ed9p \u0111\u01a1n \u1ee9ng tuy\u1ec3n.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 x\u00f3a c\u00e1c m\u00f4 t\u1ea3 nh\u01b0 &#8220;\u0111ang ti\u1ebfn h\u00e0nh ti\u1ebfp th\u1ecb \u1ea9n&#8221;, &#8220;\u0111ang th\u1ef1c hi\u1ec7n ti\u1ebfp th\u1ecb \u1ea9n&#8221;, &#8220;\u0111ang t\u1ef1 \u0111\u00e1nh gi\u00e1 cao&#8221; kh\u00f4ng?<\/p>\n\n\n\n<p>Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u00e3 gi\u1ea3i th\u00edch v\u1ec1 ch\u1ee7 \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1 nh\u01b0ng kh\u00e1c bi\u1ec7t, &#8220;C\u00f3 th\u1ec3 x\u00f3a b\u00e0i vi\u1ebft ti\u1ebfp th\u1ecb \u1ea9n ho\u1eb7c trang web ti\u1ebfp th\u1ecb \u1ea9n do c\u00f4ng ty kh\u00e1c r\u00f5 r\u00e0ng s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb \u1ea9n kh\u00f4ng?&#8221; trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09 wp-block-embed-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"PYgglvAdx0\"><a href=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-delete\">X\u00f3a b\u00e0i vi\u1ebft v\u1ec1 Stealth Marketing (Stema) c\u1ee7a c\u00f4ng ty kh\u00e1c<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;X\u00f3a b\u00e0i vi\u1ebft v\u1ec1 Stealth Marketing (Stema) c\u1ee7a c\u00f4ng ty kh\u00e1c&#8221; &#8212; \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\" src=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-delete\/embed#?secret=U9A3eeT6gK#?secret=PYgglvAdx0\" data-secret=\"PYgglvAdx0\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/vi\/internet\/defamation-dueto-stealthmarketing\/#Viec_bi_gan_cho_%E2%80%98Stema%E2%80%99_hoac_%E2%80%98Tu_sang_tac_tu_dien%E2%80%99_co_phai_la_%E2%80%98Phi_bang_danh_du%E2%80%99_khong\" title=\"Vi\u1ec7c b\u1ecb g\u00e1n cho &#8216;Stema&#8217; ho\u1eb7c &#8216;T\u1ef1 s\u00e1ng t\u00e1c, t\u1ef1 di\u1ec5n&#8217; c\u00f3 ph\u1ea3i l\u00e0 &#8216;Ph\u1ec9 b\u00e1ng danh d\u1ef1&#8217; kh\u00f4ng?\">Vi\u1ec7c b\u1ecb g\u00e1n cho &#8216;Stema&#8217; ho\u1eb7c &#8216;T\u1ef1 s\u00e1ng t\u00e1c, t\u1ef1 di\u1ec5n&#8217; c\u00f3 ph\u1ea3i l\u00e0 &#8216;Ph\u1ec9 b\u00e1ng danh d\u1ef1&#8217; kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/vi\/internet\/defamation-dueto-stealthmarketing\/#Y_nghia_cua_viec_ghi_ro_%E2%80%9Csu_that_cu_the_van_de%E2%80%9D\" title=\"\u00dd ngh\u0129a c\u1ee7a vi\u1ec7c ghi r\u00f5 &#8220;s\u1ef1 th\u1eadt c\u1ee5 th\u1ec3 (v\u1ea5n \u0111\u1ec1)&#8221;\">\u00dd ngh\u0129a c\u1ee7a vi\u1ec7c ghi r\u00f5 &#8220;s\u1ef1 th\u1eadt c\u1ee5 th\u1ec3 (v\u1ea5n \u0111\u1ec1)&#8221;<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/vi\/internet\/defamation-dueto-stealthmarketing\/#Dinh_nghia_ve_Stealth_Marketing\" title=\"\u0110\u1ecbnh ngh\u0129a v\u1ec1 Stealth Marketing\">\u0110\u1ecbnh ngh\u0129a v\u1ec1 Stealth Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/vi\/internet\/defamation-dueto-stealthmarketing\/#Dinh_nghia_ve_tu_dien_tu_dao\" title=\"\u0110\u1ecbnh ngh\u0129a v\u1ec1 t\u1ef1 di\u1ec5n t\u1ef1 \u0111\u1ea1o\">\u0110\u1ecbnh ngh\u0129a v\u1ec1 t\u1ef1 di\u1ec5n t\u1ef1 \u0111\u1ea1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/vi\/internet\/defamation-dueto-stealthmarketing\/#Phan_doan_dua_tren_%E2%80%9Csu_chu_y_va_cach_doc_thong_thuong_cua_nguoi_doc_thong_thuong%E2%80%9D\" title=\"Ph\u00e1n \u0111o\u00e1n d\u1ef1a tr\u00ean &#8220;s\u1ef1 ch\u00fa \u00fd v\u00e0 c\u00e1ch \u0111\u1ecdc th\u00f4ng th\u01b0\u1eddng c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc th\u00f4ng th\u01b0\u1eddng&#8221;\">Ph\u00e1n \u0111o\u00e1n d\u1ef1a tr\u00ean &#8220;s\u1ef1 ch\u00fa \u00fd v\u00e0 c\u00e1ch \u0111\u1ecdc th\u00f4ng th\u01b0\u1eddng c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc th\u00f4ng th\u01b0\u1eddng&#8221;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/vi\/internet\/defamation-dueto-stealthmarketing\/#%E2%80%9CGiam_gia_tri_xa_hoi%E2%80%9D_la_gi\" title=\"&#8220;Gi\u1ea3m gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i&#8221; l\u00e0 g\u00ec?\">&#8220;Gi\u1ea3m gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i&#8221; l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/vi\/internet\/defamation-dueto-stealthmarketing\/#Stealth_marketing_va_tu_dien_kich_lam_giam_gia_tri_xa_hoi\" title=\"Stealth marketing v\u00e0 t\u1ef1 di\u1ec5n k\u1ecbch l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i\">Stealth marketing v\u00e0 t\u1ef1 di\u1ec5n k\u1ecbch l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/vi\/internet\/defamation-dueto-stealthmarketing\/#%E2%80%9CStealth_marketing_la_hanh_vi_pham_phap%E2%80%9D_va_lap_luan\" title=\"&#8220;Stealth marketing l\u00e0 h\u00e0nh vi ph\u1ea1m ph\u00e1p&#8221; v\u00e0 l\u1eadp lu\u1eadn\">&#8220;Stealth marketing l\u00e0 h\u00e0nh vi ph\u1ea1m ph\u00e1p&#8221; v\u00e0 l\u1eadp lu\u1eadn<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/vi\/internet\/defamation-dueto-stealthmarketing\/#Chung_minh_%E2%80%9Cdieu_trai_voi_su_that%E2%80%9D\" title=\"Ch\u1ee9ng minh &#8220;\u0111i\u1ec1u tr\u00e1i v\u1edbi s\u1ef1 th\u1eadt&#8221;\">Ch\u1ee9ng minh &#8220;\u0111i\u1ec1u tr\u00e1i v\u1edbi s\u1ef1 th\u1eadt&#8221;<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/vi\/internet\/defamation-dueto-stealthmarketing\/#Chung_minh_thong_qua_loi_khai_cua_nguoi_phu_trach_quang_cao\" title=\"Ch\u1ee9ng minh th\u00f4ng qua l\u1eddi khai c\u1ee7a ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch qu\u1ea3ng c\u00e1o\">Ch\u1ee9ng minh th\u00f4ng qua l\u1eddi khai c\u1ee7a ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/vi\/internet\/defamation-dueto-stealthmarketing\/#Can_phan_doan_tuy_tung_truong_hop\" title=\"C\u1ea7n ph\u00e1n \u0111o\u00e1n t\u00f9y t\u1eebng tr\u01b0\u1eddng h\u1ee3p\">C\u1ea7n ph\u00e1n \u0111o\u00e1n t\u00f9y t\u1eebng tr\u01b0\u1eddng h\u1ee3p<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Viec_bi_gan_cho_%E2%80%98Stema%E2%80%99_hoac_%E2%80%98Tu_sang_tac_tu_dien%E2%80%99_co_phai_la_%E2%80%98Phi_bang_danh_du%E2%80%99_khong\"><\/span>Vi\u1ec7c b\u1ecb g\u00e1n cho &#8216;Stema&#8217; ho\u1eb7c &#8216;T\u1ef1 s\u00e1ng t\u00e1c, t\u1ef1 di\u1ec5n&#8217; c\u00f3 ph\u1ea3i l\u00e0 &#8216;Ph\u1ec9 b\u00e1ng danh d\u1ef1&#8217; kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Khi nghi ng\u1edd v\u1ec1 vi\u1ec7c t\u1ef1 c\u00f4ng ty th\u1ef1c hi\u1ec7n Stema, Stealth Marketing, ho\u1eb7c t\u1ef1 s\u00e1ng t\u00e1c, t\u1ef1 di\u1ec5n, b\u1ea1n s\u1ebd ph\u1ea3i xem x\u00e9t li\u1ec7u nh\u1eefng ghi ch\u00fa nh\u01b0 v\u1eady c\u00f3 ph\u1ea3i l\u00e0 ph\u1ec9 b\u00e1ng danh d\u1ef1 hay kh\u00f4ng. N\u1ebfu \u0111\u00f3 l\u00e0 ph\u1ec9 b\u00e1ng danh d\u1ef1, b\u1ea1n c\u00f3 th\u1ec3 y\u00eau c\u1ea7u x\u00f3a b\u00e0i vi\u1ebft ho\u1eb7c y\u00eau c\u1ea7u ti\u1ebft l\u1ed9 \u0111\u1ecba ch\u1ec9 IP c\u1ee7a ng\u01b0\u1eddi \u0111\u00e3 \u0111\u0103ng b\u00e0i vi\u1ebft \u0111\u00f3.<\/p>\n\n\n\n<p>V\u1eady, li\u1ec7u vi\u1ec7c b\u1ecb n\u00f3i r\u1eb1ng &#8220;C\u00f4ng ty n\u00e0y \u0111ang th\u1ef1c hi\u1ec7n Stema&#8221;, &#8220;\u0110ang s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Stealth Marketing&#8221;, &#8220;\u0110ang t\u1ef1 s\u00e1ng t\u00e1c, t\u1ef1 di\u1ec5n&#8221; c\u00f3 ph\u1ea3i l\u00e0 ph\u1ec9 b\u00e1ng danh d\u1ef1 kh\u00f4ng?<\/p>\n\n\n\n<p>Ph\u1ec9 b\u00e1ng danh d\u1ef1, n\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, l\u00e0:<\/p>\n\n\n\n<ul>\n<li>\u0110\u00e3 ghi ch\u00fa v\u1ec1 &#8220;s\u1ef1 th\u1eadt c\u1ee5 th\u1ec3 (v\u1ea5n \u0111\u1ec1)&#8221; li\u00ean quan \u0111\u1ebfn c\u00f4ng ty c\u1ee7a b\u1ea1n<\/li>\n\n\n\n<li>Do \u0111i\u1ec1u \u0111\u00f3, &#8220;\u0111\u00e1nh gi\u00e1 x\u00e3 h\u1ed9i&#8221; v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111\u00e3 gi\u1ea3m<\/li>\n\n\n\n<li>Nh\u1eefng ghi ch\u00fa \u0111\u00f3 tr\u00e1i v\u1edbi s\u1ef1 th\u1eadt<\/li>\n<\/ul>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c xem l\u00e0 ph\u1ec9 b\u00e1ng danh d\u1ef1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09 wp-block-embed-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"8baOJBZ1xd\"><a href=\"https:\/\/monolith.law\/vi\/internet\/defamation\">\u0110i\u1ec1u ki\u1ec7n \u0111\u1ec3 ki\u1ec7n v\u00ec ph\u1ec9 b\u00e1ng danh d\u1ef1 l\u00e0 g\u00ec? Gi\u1ea3i th\u00edch y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn v\u00e0 m\u1ee9c b\u1ed3i th\u01b0\u1eddng th\u00f4ng th\u01b0\u1eddng<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0110i\u1ec1u ki\u1ec7n \u0111\u1ec3 ki\u1ec7n v\u00ec ph\u1ec9 b\u00e1ng danh d\u1ef1 l\u00e0 g\u00ec? Gi\u1ea3i th\u00edch y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn v\u00e0 m\u1ee9c b\u1ed3i th\u01b0\u1eddng th\u00f4ng th\u01b0\u1eddng&#8221; &#8212; \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\" src=\"https:\/\/monolith.law\/vi\/internet\/defamation\/embed#?secret=vQctDIRrNn#?secret=8baOJBZ1xd\" data-secret=\"8baOJBZ1xd\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Y_nghia_cua_viec_ghi_ro_%E2%80%9Csu_that_cu_the_van_de%E2%80%9D\"><\/span>\u00dd ngh\u0129a c\u1ee7a vi\u1ec7c ghi r\u00f5 &#8220;s\u1ef1 th\u1eadt c\u1ee5 th\u1ec3 (v\u1ea5n \u0111\u1ec1)&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ph\u1ec9 b\u00e1ng danh d\u1ef1 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 &#8220;c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng vui \u0111\u01b0\u1ee3c vi\u1ebft v\u1ec1 c\u00f4ng ty c\u1ee7a ch\u00fang t\u00f4i&#8221;. Nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c ghi ph\u1ea3i l\u00e0 &#8220;s\u1ef1 th\u1eadt c\u1ee5 th\u1ec3 (v\u1ea5n \u0111\u1ec1)&#8221;. V\u00ed d\u1ee5, n\u1ebfu ch\u1ec9 c\u00f3 &#8220;c\u00f4ng ty x\u1ea5u&#8221; \u0111\u01b0\u1ee3c vi\u1ebft, th\u00ec kh\u00f3 \u0111\u1ec3 hi\u1ec3u r\u00f5 &#8220;x\u1ea5u&#8221; \u1edf \u0111\u00e2u, v\u00e0 kh\u00f3 \u0111\u1ec3 n\u00f3i r\u1eb1ng \u0111\u00f3 l\u00e0 &#8220;c\u1ee5 th\u1ec3&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dinh_nghia_ve_Stealth_Marketing\"><\/span>\u0110\u1ecbnh ngh\u0129a v\u1ec1 Stealth Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tuy nhi\u00ean, Stealth Marketing, v\u00ed d\u1ee5 nh\u01b0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Stealth Marketing l\u00e0 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch kh\u00f4ng \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn ra. Trong ti\u1ebfng Anh, n\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 undercover marketing.<br> (tr\u00edch d\u1eabn)<br> Stealth Marketing th\u01b0\u1eddng l\u00e0 vi\u1ec7c m\u1ed9t ng\u01b0\u1eddi nh\u1eadn y\u00eau c\u1ea7u t\u1eeb ng\u01b0\u1eddi b\u00e1n ho\u1eb7c ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o gi\u1ea3 v\u1edd l\u00e0 m\u1ed9t ng\u01b0\u1eddi th\u1ee9 ba kh\u00f4ng li\u00ean quan \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t s\u1ef1 \u0111\u00e1nh gi\u00e1 cao. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0 m\u1ed9t &#8220;s\u1ef1 s\u1eafp \u0111\u1eb7t&#8221; theo y\u00eau c\u1ea7u t\u1eeb ph\u00eda ng\u01b0\u1eddi b\u00e1n, t\u1ee9c l\u00e0 &#8220;\u0111\u01b0\u1ee3c s\u1eafp \u0111\u1eb7t&#8221;. <\/p>\n<cite> <a href=\"https:\/\/www.weblio.jp\/content\/%E3%82%B9%E3%83%86%E3%83%AB%E3%82%B9%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\" target=\"_blank\" rel=\"noreferrer noopener\">Stealth Marketing l\u00e0 g\u00ec? T\u1eeb \u0111i\u1ec3n Weblio[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>L\u00e0 m\u1ed9t t\u1eeb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn v\u1edbi \u0111\u1ecbnh ngh\u0129a nh\u01b0 tr\u00ean, cu\u1ed1i c\u00f9ng, m\u1ed9t c\u00f4ng ty y\u00eau c\u1ea7u m\u1ed9t b\u00ean th\u1ee9 ba, nh\u01b0ng b\u00ean th\u1ee9 ba n\u00e0y gi\u1ea3 v\u1edd l\u00e0 m\u1ed9t v\u1ecb tr\u00ed trung l\u1eadp kh\u00f4ng li\u00ean quan \u0111\u1ebfn c\u00f4ng ty v\u00e0 ph\u00e1t \u0111i \u0111\u00e1nh gi\u00e1 cao d\u01b0\u1edbi h\u00ecnh th\u1ee9c &#8220;\u0111\u01b0\u1ee3c s\u1eafp \u0111\u1eb7t&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dinh_nghia_ve_tu_dien_tu_dao\"><\/span>\u0110\u1ecbnh ngh\u0129a v\u1ec1 t\u1ef1 di\u1ec5n t\u1ef1 \u0111\u1ea1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>T\u1ef1 di\u1ec5n t\u1ef1 \u0111\u1ea1o c\u0169ng t\u01b0\u01a1ng t\u1ef1, v\u00ed d\u1ee5 nh\u01b0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>T\u1ef1 di\u1ec5n t\u1ef1 \u0111\u1ea1o tr\u00ean Internet l\u00e0 h\u00e0nh vi m\u1ed9t ng\u01b0\u1eddi gi\u1ea3 v\u1edd l\u00e0 nhi\u1ec1u ng\u01b0\u1eddi \u0111ang ho\u1ea1t \u0111\u1ed9ng c\u00f9ng m\u1ed9t l\u00fac tr\u00ean m\u1ed9t trang web. Khi ch\u1ec9 \u0111\u1ebfn h\u00e0nh vi n\u00e0y tr\u00ean m\u1ea1ng, n\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c vi\u1ebft t\u1eaft l\u00e0 t\u1ef1 di\u1ec5n. <\/p>\n<cite><a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E8%87%AA%E4%BD%9C%E8%87%AA%E6%BC%94_(%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88)\" target=\"_blank\" rel=\"noreferrer noopener\"> T\u1ef1 di\u1ec5n t\u1ef1 \u0111\u1ea1o (Internet) &#8211; Wikipedia[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>L\u00e0 m\u1ed9t t\u1eeb v\u1edbi ngh\u0129a c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady, li\u1ec7u vi\u1ec7c \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c v\u1ec1 c\u00f4ng ty c\u1ee7a ch\u00fang t\u00f4i tr\u00ean m\u1ea1ng, v\u00ed d\u1ee5 nh\u01b0 &#8220;\u0111ang th\u1ef1c hi\u1ec7n Stealth Marketing&#8221;, c\u00f3 ph\u1ea3i l\u00e0 ph\u1ec9 b\u00e1ng danh d\u1ef1 hay kh\u00f4ng, ph\u1ee5 thu\u1ed9c v\u00e0o ngh\u0129a c\u1ee5 th\u1ec3 c\u1ee7a t\u1eeb \u0111\u00f3. Do \u0111\u00f3, c\u1ea7n ki\u1ec3m tra ngh\u0129a c\u1ee5 th\u1ec3 c\u1ee7a t\u1eeb \u0111\u00f3 b\u1eb1ng c\u00e1ch tham kh\u1ea3o t\u1eeb \u0111i\u1ec3n v\u00e0 c\u00e1c ngu\u1ed3n t\u01b0\u01a1ng t\u1ef1. D\u00f9 \u1edf \u0111\u00e2y ch\u00fang t\u00f4i \u0111\u00e3 tr\u00edch d\u1eabn th\u00f4ng tin t\u1eeb m\u1ea1ng, nh\u01b0ng trong c\u00e1c phi\u00ean t\u00f2a th\u1ef1c t\u1ebf, th\u01b0\u1eddng s\u1eed d\u1ee5ng t\u1eeb \u0111i\u1ec3n ho\u1eb7c t\u1eeb \u0111i\u1ec3n c\u00f3 l\u1ecbch s\u1eed v\u00e0 uy t\u00edn nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phan_doan_dua_tren_%E2%80%9Csu_chu_y_va_cach_doc_thong_thuong_cua_nguoi_doc_thong_thuong%E2%80%9D\"><\/span>Ph\u00e1n \u0111o\u00e1n d\u1ef1a tr\u00ean &#8220;s\u1ef1 ch\u00fa \u00fd v\u00e0 c\u00e1ch \u0111\u1ecdc th\u00f4ng th\u01b0\u1eddng c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc th\u00f4ng th\u01b0\u1eddng&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ngo\u00e0i ra, n\u1ebfu n\u00f3i th\u00eam, vi\u1ec7c &#8220;c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng s\u1ef1 th\u1eadt n\u00e0o \u0111\u01b0\u1ee3c vi\u1ebft&#8221; \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean &#8220;s\u1ef1 ch\u00fa \u00fd v\u00e0 c\u00e1ch \u0111\u1ecdc th\u00f4ng th\u01b0\u1eddng c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc th\u00f4ng th\u01b0\u1eddng&#8221;. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0, ngay c\u1ea3 khi &#8220;Stealth Marketing&#8221; kh\u00f4ng \u0111\u01b0\u1ee3c vi\u1ebft tr\u1ef1c ti\u1ebfp, n\u1ebfu c\u00f3 m\u1ed9t m\u00f4 t\u1ea3 m\u00e0 t\u1eeb ng\u1eef c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 &#8220;\u0111ang th\u1ef1c hi\u1ec7n Stealth Marketing&#8221;, th\u00ec c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh r\u1eb1ng s\u1ef1 th\u1eadt &#8220;\u0111ang th\u1ef1c hi\u1ec7n Stealth Marketing&#8221; \u0111\u00e3 \u0111\u01b0\u1ee3c vi\u1ebft. V\u00ed d\u1ee5, vi\u1ec7c vi\u1ebft &#8220;b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c bao nhi\u00eau ti\u1ec1n cho vi\u1ec7c qu\u1ea3ng c\u00e1o?&#8221; \u0111\u1ed1i v\u1edbi nh\u1eefng l\u1eddi khen ng\u1ee3i s\u1ea3n ph\u1ea9m c\u0169ng cu\u1ed1i c\u00f9ng n\u00f3i l\u00ean s\u1ef1 th\u1eadt r\u1eb1ng &#8220;c\u00f4ng ty \u0111\u00f3 \u0111ang th\u1ef1c hi\u1ec7n Stealth Marketing&#8221;.<\/p>\n\n\n\n<p>Ngay c\u1ea3 khi kh\u00f4ng \u0111\u01b0\u1ee3c n\u00f3i tr\u1ef1c ti\u1ebfp l\u00e0 &#8220;Stealth Marketing&#8221; ho\u1eb7c &#8220;t\u1ef1 di\u1ec5n t\u1ef1 \u0111\u1ea1o&#8221;, vi\u1ec7c thuy\u1ebft ph\u1ee5c r\u1eb1ng n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 &#8220;Stealth Marketing&#8221; ho\u1eb7c &#8220;t\u1ef1 di\u1ec5n t\u1ef1 \u0111\u1ea1o&#8221; trong ng\u1eef c\u1ea3nh l\u00e0 m\u1ed9t \u0111i\u1ec3m quan tr\u1ecdng trong c\u00e1c phi\u00ean t\u00f2a t\u1ea1m th\u1eddi, t\u00f2a \u00e1n v\u00e0 c\u00e1c cu\u1ed9c \u0111\u00e0m ph\u00e1n ngo\u00e0i t\u00f2a v\u1edbi vi\u1ec7c gi\u1eef \u0111i\u1ec1u n\u00e0y trong t\u00e2m tr\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CGiam_gia_tri_xa_hoi%E2%80%9D_la_gi\"><\/span>&#8220;Gi\u1ea3m gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i&#8221; l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ph\u1ec9 b\u00e1ng danh d\u1ef1 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 &#8220;vi\u1ec7c ghi ch\u00fa nh\u1eefng \u0111i\u1ec1u kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 th\u1eadt&#8221;, m\u00e0 ch\u1ec9 c\u00f3 th\u1ec3 x\u00e1c l\u1eadp khi &#8220;n\u1ebfu b\u1ecb n\u00f3i nh\u01b0 v\u1eady, \u0111\u00e1nh gi\u00e1 v\u1ec1 c\u00f4ng ty c\u1ee7a ch\u00fang t\u00f4i s\u1ebd gi\u1ea3m&#8221;. \u0110\u00e1nh gi\u00e1 \u1edf \u0111\u00e2y l\u00e0 \u0111\u00e1nh gi\u00e1 t\u1eeb b\u00ean ngo\u00e0i c\u00f4ng ty, t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ng\u01b0\u1eddi t\u00ecm vi\u1ec7c, v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c, hay n\u00f3i c\u00e1ch kh\u00e1c, \u0111\u00e2y l\u00e0 &#8220;\u0111\u00e1nh gi\u00e1 x\u00e3 h\u1ed9i&#8221; theo thu\u1eadt ng\u1eef chuy\u00ean m\u00f4n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stealth_marketing_va_tu_dien_kich_lam_giam_gia_tri_xa_hoi\"><\/span>Stealth marketing v\u00e0 t\u1ef1 di\u1ec5n k\u1ecbch l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00ec v\u1eady, b\u1ea1n ph\u1ea3i ch\u1ee9ng minh r\u1eb1ng stealth marketing v\u00e0 t\u1ef1 di\u1ec5n k\u1ecbch l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty. V\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, c\u0169ng c\u00f3 c\u00e1c t\u00f2a \u00e1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u1eb1ng vi\u1ec7c ghi ch\u00fa &#8220;stealth marketing&#8221; l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh li\u1ec7u vi\u1ec7c hi\u1ec3n th\u1ecb c\u00f3 ph\u1ea3i l\u00e0 vi\u1ec7c ph\u1ec9 b\u00e1ng danh d\u1ef1 hay t\u00edn nhi\u1ec7m hay kh\u00f4ng, n\u00ean d\u1ef1a tr\u00ean s\u1ef1 ch\u00fa \u00fd v\u00e0 c\u00e1ch \u0111\u1ecdc th\u00f4ng th\u01b0\u1eddng c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc th\u00f4ng th\u01b0\u1eddng, n\u1ebfu d\u1ef1a tr\u00ean s\u1ef1 ch\u00fa \u00fd v\u00e0 c\u00e1ch \u0111\u1ecdc th\u00f4ng th\u01b0\u1eddng c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc, vi\u1ec7c hi\u1ec3n th\u1ecb (tr\u00edch d\u1eabn) l\u00e0 vi\u1ec7c t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng r\u1eb1ng ph\u1ea3n h\u1ed3i v\u1ec1 t\u00e0i li\u1ec7u gi\u00e1o tr\u00ecnh c\u1ee7a nguy\u00ean \u0111\u01a1n kh\u00f4ng ph\u1ea3i do ng\u01b0\u1eddi mua v\u00e0 s\u1eed d\u1ee5ng t\u00e0i li\u1ec7u gi\u00e1o tr\u00ecnh th\u1ef1c t\u1ebf t\u1ea1o ra, m\u00e0 l\u00e0 do nguy\u00ean \u0111\u01a1n t\u1ea1o ra th\u00f4ng qua stealth marketing, n\u00f3i c\u00e1ch kh\u00e1c, c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 do nguy\u00ean \u0111\u01a1n ho\u1eb7c ng\u01b0\u1eddi th\u1ee9 ba t\u1ea1o ra m\u1ed9t c\u00e1ch c\u1ed1 \u00fd. Nguy\u00ean \u0111\u01a1n l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c kinh doanh vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch, ph\u00e1t tri\u1ec3n v\u00e0 b\u00e1n t\u00e0i li\u1ec7u gi\u00e1o tr\u00ecnh ngo\u1ea1i ng\u1eef (tr\u00edch d\u1eabn) nh\u01b0 \u0111\u00e3 n\u00eau, n\u1ebfu nguy\u00ean \u0111\u01a1n c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra ph\u1ea3n h\u1ed3i cao v\u1ec1 t\u00e0i li\u1ec7u gi\u00e1o tr\u00ecnh m\u00e0 h\u1ecd b\u00e1n, \u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i, danh d\u1ef1, t\u00edn nhi\u1ec7m, v.v. c\u1ee7a nguy\u00ean \u0111\u01a1n. <br><\/p>\n<cite> T\u00f2a \u00e1n Tokyo, ng\u00e0y 4 th\u00e1ng 6 n\u0103m 2014 (n\u0103m 2014 theo l\u1ecbch Gregory) <\/cite><\/blockquote>\n\n\n\n<p>Ph\u00e1n quy\u1ebft n\u00e0y kh\u00f4ng n\u00eau r\u00f5 l\u00fd do c\u1ee5 th\u1ec3, nh\u01b0ng \u00edt nh\u1ea5t, n\u00f3 \u0111\u00e3 r\u00f5 r\u00e0ng x\u00e1c \u0111\u1ecbnh r\u1eb1ng n\u1ebfu m\u1ed9t c\u00f4ng ty \u0111ang &#8220;l\u1eadp k\u1ebf ho\u1ea1ch, ph\u00e1t tri\u1ec3n v\u00e0 b\u00e1n t\u00e0i li\u1ec7u gi\u00e1o tr\u00ecnh ngo\u1ea1i ng\u1eef&#8221; b\u1ecb n\u00f3i r\u1eb1ng &#8220;c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra ph\u1ea3n h\u1ed3i cao v\u1ec1 t\u00e0i li\u1ec7u gi\u00e1o tr\u00ecnh c\u1ee7a h\u1ecd&#8221;, gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i s\u1ebd gi\u1ea3m. N\u00f3i chung, \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty kinh doanh, vi\u1ec7c c\u00f3 ti\u1ebfng x\u1ea5u v\u1ec1 vi\u1ec7c th\u1ef1c hi\u1ec7n stealth marketing v\u00e0 t\u1ef1 di\u1ec5n k\u1ecbch v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd s\u1ebd l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CStealth_marketing_la_hanh_vi_pham_phap%E2%80%9D_va_lap_luan\"><\/span>&#8220;Stealth marketing l\u00e0 h\u00e0nh vi ph\u1ea1m ph\u00e1p&#8221; v\u00e0 l\u1eadp lu\u1eadn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf, c\u00f3 v\u1ebb nh\u01b0 c\u00f3 nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p \u0111\u01b0a ra c\u00e1c l\u1eadp lu\u1eadn nh\u01b0 sau \u0111\u1ec3 \u0111\u01b0a ra l\u1eadp lu\u1eadn r\u1eb1ng &#8220;s\u1ef1 th\u1eadt r\u1eb1ng h\u1ecd \u0111ang th\u1ef1c hi\u1ec7n stealth marketing&#8221; l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>(L\u1eadp lu\u1eadn c\u1ee7a nguy\u00ean \u0111\u01a1n)<br>(tr\u00edch d\u1eabn)<br> &#8220;Stealth marketing&#8221; l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a &#8220;stealth marketing&#8221;, m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng kh\u00f4ng nh\u1eadn ra r\u1eb1ng \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o, v\u00ed d\u1ee5, vi\u1ec7c hi\u1ec3n th\u1ecb h\u00e0nh \u0111\u1ed9ng nh\u01b0 vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh d\u01b0\u1edbi h\u00ecnh th\u1ee9c ph\u1ea3n h\u1ed3i v\u00e0 c\u1ea3m nh\u1eadn nh\u01b0 th\u1ec3 \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng \u0111ang t\u1ed1t. H\u00e0nh \u0111\u1ed9ng nh\u01b0 v\u1eady, n\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng nh\u1ea7m l\u1eabn r\u1eb1ng n\u1ed9i dung c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3 t\u1ed1t h\u01a1n ho\u1eb7c c\u00f3 l\u1ee3i h\u01a1n so v\u1edbi th\u1ef1c t\u1ebf, c\u00f3 th\u1ec3 vi ph\u1ea1m Lu\u1eadt ng\u0103n ch\u1eb7n qu\u1ea3ng c\u00e1o v\u00e0 qu\u00e0 t\u1eb7ng kh\u00f4ng c\u00f4ng b\u1eb1ng (d\u01b0\u1edbi \u0111\u00e2y g\u1ecdi l\u00e0 &#8220;Lu\u1eadt qu\u1ea3ng c\u00e1o&#8221;). (tr\u00edch d\u1eabn) <\/p>\n<cite> T\u00f2a \u00e1n Tokyo, ng\u00e0y 4 th\u00e1ng 6 n\u0103m 2014 (n\u0103m 2014 theo l\u1ecbch Gregory) <\/cite><\/blockquote>\n\n\n\n<p>L\u1eadp lu\u1eadn n\u00e0y l\u00e0:<\/p>\n\n\n\n<ol>\n<li>Stealth marketing c\u00f3 th\u1ec3 l\u00e0 h\u00e0nh vi vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o<\/li>\n\n\n\n<li>T\u1eeb 1, vi\u1ec7c n\u00f3i r\u1eb1ng &#8220;h\u1ecd \u0111ang th\u1ef1c hi\u1ec7n stealth marketing&#8221; l\u00e0 vi\u1ec7c n\u00f3i v\u1ec1 s\u1ef1 th\u1eadt r\u1eb1ng h\u1ecd \u0111ang th\u1ef1c hi\u1ec7n h\u00e0nh vi c\u00f3 th\u1ec3 vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o<\/li>\n\n\n\n<li>\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, n\u1ebfu b\u1ecb n\u00f3i r\u1eb1ng h\u1ecd \u0111ang vi ph\u1ea1m ph\u00e1p lu\u1eadt, gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i s\u1ebd gi\u1ea3m<\/li>\n<\/ol>\n\n\n\n<p>C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t l\u1eadp lu\u1eadn. Theo c\u1ea3m gi\u00e1c th\u1ef1c t\u1ebf, &#8220;n\u1ebfu b\u1ecb n\u00f3i r\u1eb1ng h\u1ecd \u0111ang vi ph\u1ea1m ph\u00e1p lu\u1eadt, gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i s\u1ebd gi\u1ea3m&#8221; l\u00e0 m\u1ed9t l\u1eadp lu\u1eadn d\u1ec5 \u0111\u01b0\u1ee3c t\u00f2a \u00e1n ch\u1ea5p nh\u1eadn, v\u00e0 l\u1eadp lu\u1eadn tr\u00ean c\u0169ng s\u1eed d\u1ee5ng khung n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chung_minh_%E2%80%9Cdieu_trai_voi_su_that%E2%80%9D\"><\/span>Ch\u1ee9ng minh &#8220;\u0111i\u1ec1u tr\u00e1i v\u1edbi s\u1ef1 th\u1eadt&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ph\u1ec9 b\u00e1ng danh d\u1ef1 ch\u1ec9 c\u00f3 hi\u1ec7u l\u1ef1c khi nh\u1eefng \u0111i\u1ec1u \u0111\u01b0\u1ee3c ghi l\u1ea1i l\u00e0 tr\u00e1i v\u1edbi s\u1ef1 th\u1eadt. Do \u0111\u00f3, cu\u1ed1i c\u00f9ng, \u0111\u1ec3 th\u1eeba nh\u1eadn r\u1eb1ng nh\u1eefng nghi ng\u1edd v\u1ec1 &#8220;Stealth Marketing&#8221; ho\u1eb7c &#8220;t\u1ef1 l\u00e0m t\u1ef1 di\u1ec5n&#8221; l\u00e0 &#8220;ph\u1ec9 b\u00e1ng danh d\u1ef1&#8221;, vi\u1ec7c c\u00f4ng ty c\u00f3 s\u1eed d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 v\u1eady hay kh\u00f4ng l\u00e0 \u0111i\u1ec3m quan tr\u1ecdng.<\/p>\n\n\n\n<p>V\u1eady th\u00ec, ch\u00fang ta n\u00ean chu\u1ea9n b\u1ecb b\u1eb1ng ch\u1ee9ng cho vi\u1ec7c &#8220;kh\u00f4ng th\u1ef1c hi\u1ec7n stealth marketing&#8221; nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chung_minh_thong_qua_loi_khai_cua_nguoi_phu_trach_quang_cao\"><\/span>Ch\u1ee9ng minh th\u00f4ng qua l\u1eddi khai c\u1ee7a ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ea7n ph\u1ea3i xem x\u00e9t chi\u1ebfn l\u01b0\u1ee3c cho t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3, nh\u01b0ng ph\u01b0\u01a1ng ph\u00e1p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p nh\u01b0 sau:<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n stealth marketing ho\u1eb7c t\u1ef1 l\u00e0m t\u1ef1 di\u1ec5n, theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a nh\u1eefng t\u1eeb tr\u00ean, ch\u1ee7 y\u1ebfu l\u00e0 b\u00ean th\u1ee9 ba b\u00ean ngo\u00e0i c\u00f4ng ty, t\u1ee9c l\u00e0 c\u00e1c c\u00f4ng ty \u0111\u01b0\u1ee3c thu\u00ea ngo\u00e0i. V\u00e0 trong nhi\u1ec1u c\u00f4ng ty, khi thu\u00ea ngo\u00e0i c\u00f4ng vi\u1ec7c li\u00ean quan \u0111\u1ebfn Internet, ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u1ecbnh r\u00f5 y\u00eau c\u1ea7u c\u1ee5 th\u1ec3. Ngo\u00e0i ra, ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n t\u1ef1 l\u00e0m t\u1ef1 di\u1ec5n, theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a nh\u1eefng t\u1eeb tr\u00ean, ch\u1ee7 y\u1ebfu l\u00e0 nh\u00e2n vi\u00ean trong c\u00f4ng ty. V\u00e0 t\u01b0\u01a1ng t\u1ef1, trong nhi\u1ec1u c\u00f4ng ty, n\u1ebfu t\u1ef1 l\u00e0m t\u1ef1 di\u1ec5n tr\u00ean Internet, ng\u01b0\u1eddi th\u1ef1c s\u1ef1 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c n\u00e0y ch\u1eafc ch\u1eafn l\u00e0 ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch qu\u1ea3ng c\u00e1o. Do \u0111\u00f3,<\/p>\n\n\n\n<ul>\n<li>L\u1eddi khai t\u1eeb ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00e1c c\u00f4ng ty thu\u00ea ngo\u00e0i li\u00ean quan \u0111\u1ebfn Internet v\u00e0 \u0111\u1ecbnh r\u00f5 y\u00eau c\u1ea7u, v\u1ec1 th\u00f4ng tin li\u00ean quan \u0111\u1ebfn danh s\u00e1ch c\u00e1c c\u00f4ng ty thu\u00ea ngo\u00e0i v\u00e0 n\u1ed9i dung &#8220;c\u00f4ng ty ch\u00fang t\u00f4i kh\u00f4ng thu\u00ea ngo\u00e0i c\u00f4ng vi\u1ec7c nh\u01b0 v\u1eady&#8221;<\/li>\n\n\n\n<li>H\u1ee3p \u0111\u1ed3ng v\u1edbi m\u1ed7i c\u00f4ng ty thu\u00ea ngo\u00e0i, trong \u0111\u00f3 ghi r\u00f5 n\u1ed9i dung c\u00f4ng vi\u1ec7c<\/li>\n\n\n\n<li>H\u00f3a \u0111\u01a1n t\u1eeb m\u1ed7i c\u00f4ng ty thu\u00ea ngo\u00e0i, trong \u0111\u00f3 ghi r\u00f5 n\u1ed9i dung c\u00f4ng vi\u1ec7c<\/li>\n\n\n\n<li>L\u1eddi khai t\u1eeb ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn Internet c\u1ee7a c\u00f4ng ty, v\u1edbi n\u1ed9i dung &#8220;t\u00f4i kh\u00f4ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c nh\u01b0 v\u1eady v\u00e0 t\u00f4i c\u0169ng kh\u00f4ng ch\u1ec9 \u0111\u1ea1o nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh&#8221;<\/li>\n<\/ul>\n\n\n\n<p>C\u00f3 th\u1ec3 xem x\u00e9t vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ec3 n\u1ed9p b\u1eb1ng ch\u1ee9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_phan_doan_tuy_tung_truong_hop\"><\/span>C\u1ea7n ph\u00e1n \u0111o\u00e1n t\u00f9y t\u1eebng tr\u01b0\u1eddng h\u1ee3p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nh\u01b0 v\u1eady, trong c\u00e1c bi\u1ec7n ph\u00e1p t\u1ea1m th\u1eddi ho\u1eb7c t\u1ea1i t\u00f2a \u00e1n, &#8220;b\u1eb1ng ch\u1ee9ng&#8221; l\u00e0 c\u1ea7n thi\u1ebft cho m\u1ecdi \u0111i\u1ec3m. Tr\u00ean \u0111\u00e2y, t\u00f4i \u0111\u00e3 g\u1ecdi hai \u0111i\u1ec3m l\u00e0 &#8220;l\u1eddi khai&#8221;, nh\u01b0ng kh\u00f4ng c\u1ea7n ph\u1ea3i n\u00f3i, b\u1eb1ng ch\u1ee9ng, n\u1ebfu c\u00f3 th\u1ec3, n\u00ean l\u00e0 h\u1ee3p \u0111\u1ed3ng, h\u00f3a \u0111\u01a1n, v.v., nh\u1eefng th\u1ee9 kh\u00e1ch quan h\u01a1n. L\u1eddi khai ch\u1ec9 l\u00e0 &#8220;ng\u01b0\u1eddi \u0111\u00f3 n\u00f3i nh\u01b0 v\u1eady&#8221; m\u00e0 th\u00f4i. Do \u0111\u00f3, so v\u1edbi b\u1eb1ng ch\u1ee9ng kh\u00e1ch quan nh\u01b0 h\u1ee3p \u0111\u1ed3ng, n\u00f3 ch\u1eafc ch\u1eafn &#8220;y\u1ebfu&#8221; h\u01a1n.<\/p>\n\n\n\n<p>Do \u0111\u00f3, cu\u1ed1i c\u00f9ng, d\u01b0\u1edbi t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3, c\u1ea7n ph\u1ea3i xem x\u00e9t c\u00e1ch chu\u1ea9n b\u1ecb &#8220;b\u1eb1ng ch\u1ee9ng m\u1ea1nh&#8221;. \u0110i\u1ec1u n\u00e0y l\u00e0 m\u1ed9t \u0111i\u1ec3m r\u1ea5t quan tr\u1ecdng trong c\u00e1c bi\u1ec7n ph\u00e1p t\u1ea1m th\u1eddi v\u00e0 t\u1ea1i t\u00f2a \u00e1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, vi\u1ec7c b\u1ecb vi\u1ebft r\u1eb1ng c\u00f4ng ty c\u1ee7a m\u00ecnh \u0111ang &#8220;ti\u1ebfn h\u00e0nh ti\u1ebfp th\u1ecb \u1ea9n (Stealth Marketing)&#8221; ho\u1eb7c &#8220;t\u1ef1 \u0111\u00e1nh gi\u00e1 cao&#8221; tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n \u1ea9n danh nh\u01b0 2chan, 5chan, l\u01b0u [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":72222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,41],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59868"}],"collection":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/comments?post=59868"}],"version-history":[{"count":1,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59868\/revisions"}],"predecessor-version":[{"id":60418,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59868\/revisions\/60418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media\/72222"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media?parent=59868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/categories?post=59868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/tags?post=59868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}