{"id":59920,"date":"2023-10-27T15:44:55","date_gmt":"2023-10-27T06:44:55","guid":{"rendered":"https:\/\/monolith.law\/vi\/?p=59920"},"modified":"2023-11-07T15:22:24","modified_gmt":"2023-11-07T06:22:24","slug":"d2c-points-lawyer-request","status":"publish","type":"post","link":"https:\/\/monolith.law\/vi\/general-corporate\/d2c-points-lawyer-request","title":{"rendered":"\u0110i\u1ec3m quan tr\u1ecdng c\u1ee7a lu\u1eadt ph\u00e1p trong kinh doanh D2C v\u00e0 nh\u1eefng \u0111i\u1ec3m n\u00ean y\u00eau c\u1ea7u lu\u1eadt s\u01b0"},"content":{"rendered":"\n<p>V\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ef1c ph\u1ea9m b\u1ed5 sung, th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, m\u1ef9 ph\u1ea9m, v.v., D2C (Direct to Consumer) &#8211; m\u00f4 h\u00ecnh kinh doanh m\u00e0 c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00e1c d\u1ef1 \u00e1n th\u1ef1c hi\u1ec7n li\u00ean t\u1ee5c t\u1eeb quy ho\u1ea1ch, s\u1ea3n xu\u1ea5t \u0111\u1ebfn b\u00e1n h\u00e0ng &#8211; \u0111ang ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y l\u00e0 do nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 thu h\u00fat tr\u1ef1c ti\u1ebfp c\u00e1c y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o m\u00e0 kh\u00f4ng c\u1ea7n th\u00f4ng qua \u0111\u1ea1i l\u00fd, c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i h\u1ed7 tr\u1ee3 vi\u1ec7c n\u00e0y.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, do b\u1ea3n ch\u1ea5t c\u1ee7a D2C l\u00e0 &#8220;c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00e1c d\u1ef1 \u00e1n th\u1ef1c hi\u1ec7n li\u00ean t\u1ee5c t\u1eeb quy ho\u1ea1ch, s\u1ea3n xu\u1ea5t \u0111\u1ebfn b\u00e1n h\u00e0ng&#8221;, n\u00f3 l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh c\u1ea7n ti\u1ebfn h\u00e0nh trong khi b\u1ea3o v\u1ec7 c\u00e1c \u0111i\u1ec3m ph\u00e1p l\u00fd v\u00e0 ng\u0103n ch\u1eb7n r\u1ee7i ro \u1edf m\u1ed7i qu\u00e1 tr\u00ecnh. \u0110\u1eb7c bi\u1ec7t, trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, v\u1edbi vi\u1ec7c s\u1eeda \u0111\u1ed5i B\u1ed9 lu\u1eadt d\u00e2n s\u1ef1 v\u00e0 Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m (Japanese Pharmaceutical Affairs Law), t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c thi\u1ebft l\u1eadp tu\u00e2n th\u1ee7 ng\u00e0y c\u00e0ng t\u0103ng.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/Monolith.law\/wp-content\/uploads\/2021\/07\/d2c-points-lawyer-request-2.jpg\" alt=\"\" class=\"wp-image-33753\" \/><\/figure>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd t\u1ed5ng h\u1ee3p v\u00e0 gi\u1ea3i th\u00edch c\u00e1c \u0111i\u1ec3m quan tr\u1ecdng v\u1ec1 v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi c\u00e1c doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n kinh doanh D2C.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/d2c-points-lawyer-request\/#Moi_quan_he_hop_dong_lien_quan_den_san_xuat_va_ban_hang\" title=\"M\u1ed1i quan h\u1ec7 h\u1ee3p \u0111\u1ed3ng li\u00ean quan \u0111\u1ebfn s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n h\u00e0ng\">M\u1ed1i quan h\u1ec7 h\u1ee3p \u0111\u1ed3ng li\u00ean quan \u0111\u1ebfn s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n h\u00e0ng<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/d2c-points-lawyer-request\/#Su_can_thiet_cua_viec_chuan_bi_hop_dong\" title=\"S\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a vi\u1ec7c chu\u1ea9n b\u1ecb h\u1ee3p \u0111\u1ed3ng\">S\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a vi\u1ec7c chu\u1ea9n b\u1ecb h\u1ee3p \u0111\u1ed3ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/d2c-points-lawyer-request\/#Co_hai_loai_hop_dong_dai_ly_ban_hang\" title=\"C\u00f3 hai lo\u1ea1i h\u1ee3p \u0111\u1ed3ng \u0111\u1ea1i l\u00fd b\u00e1n h\u00e0ng\">C\u00f3 hai lo\u1ea1i h\u1ee3p \u0111\u1ed3ng \u0111\u1ea1i l\u00fd b\u00e1n h\u00e0ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/d2c-points-lawyer-request\/#Hop_dong_lien_quan_den_ban_hang_va_quang_cao\" title=\"H\u1ee3p \u0111\u1ed3ng li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3ng c\u00e1o\">H\u1ee3p \u0111\u1ed3ng li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3ng c\u00e1o<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/d2c-points-lawyer-request\/#Thiet_lap_hop_dong_lien_quan_den_ban_hang_truc_tuyen_va_trang_web\" title=\"Thi\u1ebft l\u1eadp h\u1ee3p \u0111\u1ed3ng li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 trang web\">Thi\u1ebft l\u1eadp h\u1ee3p \u0111\u1ed3ng li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 trang web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/d2c-points-lawyer-request\/#Hop_dong_dai_ly_quang_cao_tren_Internet\" title=\"H\u1ee3p \u0111\u1ed3ng \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Internet\">H\u1ee3p \u0111\u1ed3ng \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/d2c-points-lawyer-request\/#Hop_dong_uy_thac_quan_ly_SNS\" title=\"H\u1ee3p \u0111\u1ed3ng \u1ee7y th\u00e1c qu\u1ea3n l\u00fd SNS\">H\u1ee3p \u0111\u1ed3ng \u1ee7y th\u00e1c qu\u1ea3n l\u00fd SNS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/d2c-points-lawyer-request\/#Dieu_khoan_su_dung_can_duoc_xay_dung_khi_bat_dau_ban_hang\" title=\"\u0110i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng khi b\u1eaft \u0111\u1ea7u b\u00e1n h\u00e0ng\">\u0110i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng khi b\u1eaft \u0111\u1ea7u b\u00e1n h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/d2c-points-lawyer-request\/#Diem_can_luu_y_ve_mua_hang_dinh_ky_va_giam_gia_lan_dau\" title=\"\u0110i\u1ec3m c\u1ea7n l\u01b0u \u00fd v\u1ec1 mua h\u00e0ng \u0111\u1ecbnh k\u1ef3 v\u00e0 gi\u1ea3m gi\u00e1 l\u1ea7n \u0111\u1ea7u\">\u0110i\u1ec3m c\u1ea7n l\u01b0u \u00fd v\u1ec1 mua h\u00e0ng \u0111\u1ecbnh k\u1ef3 v\u00e0 gi\u1ea3m gi\u00e1 l\u1ea7n \u0111\u1ea7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/d2c-points-lawyer-request\/#Quy_dinh_phap_ly_ve_ngon_tu_quang_cao\" title=\"Quy \u0111\u1ecbnh ph\u00e1p l\u00fd v\u1ec1 ng\u00f4n t\u1eeb qu\u1ea3ng c\u00e1o\">Quy \u0111\u1ecbnh ph\u00e1p l\u00fd v\u1ec1 ng\u00f4n t\u1eeb qu\u1ea3ng c\u00e1o<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/d2c-points-lawyer-request\/#Nguy_co_bi_truy_cuu_phap_ly_doi_voi_cac_cong_ty_D2C_do_vi_pham_phap_luat_cua_nguoi_anh_huong\" title=\"Nguy c\u01a1 b\u1ecb truy c\u1ee9u ph\u00e1p l\u00fd \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty D2C do vi ph\u1ea1m ph\u00e1p lu\u1eadt c\u1ee7a ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng\">Nguy c\u01a1 b\u1ecb truy c\u1ee9u ph\u00e1p l\u00fd \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty D2C do vi ph\u1ea1m ph\u00e1p lu\u1eadt c\u1ee7a ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/d2c-points-lawyer-request\/#He_thong_phat_tien_do_sua_doi_Luat_Duoc_pham_va_Thiet_bi_Y_te\" title=\"H\u1ec7 th\u1ed1ng ph\u1ea1t ti\u1ec1n do s\u1eeda \u0111\u1ed5i Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb Y t\u1ebf\">H\u1ec7 th\u1ed1ng ph\u1ea1t ti\u1ec1n do s\u1eeda \u0111\u1ed5i Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb Y t\u1ebf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/d2c-points-lawyer-request\/#Xay_dung_huong_dan_va_kiem_tra_mau\" title=\"X\u00e2y d\u1ef1ng h\u01b0\u1edbng d\u1eabn v\u00e0 ki\u1ec3m tra m\u1eabu\">X\u00e2y d\u1ef1ng h\u01b0\u1edbng d\u1eabn v\u00e0 ki\u1ec3m tra m\u1eabu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/d2c-points-lawyer-request\/#Tong_ket\" title=\"T\u1ed5ng k\u1ebft\">T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Moi_quan_he_hop_dong_lien_quan_den_san_xuat_va_ban_hang\"><\/span>M\u1ed1i quan h\u1ec7 h\u1ee3p \u0111\u1ed3ng li\u00ean quan \u0111\u1ebfn s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Su_can_thiet_cua_viec_chuan_bi_hop_dong\"><\/span>S\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a vi\u1ec7c chu\u1ea9n b\u1ecb h\u1ee3p \u0111\u1ed3ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Khi ti\u1ebfn h\u00e0nh k\u1ebf ho\u1ea1ch v\u00e0 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m, v\u00e0 b\u1eaft \u0111\u1ea7u b\u00e1n h\u00e0ng, c\u1ea7n ph\u1ea3i chu\u1ea9n b\u1ecb c\u00e1c m\u1ed1i quan h\u1ec7 h\u1ee3p \u0111\u1ed3ng kh\u00e1c nhau, nh\u01b0 h\u1ee3p \u0111\u1ed3ng \u0111\u1ea1i l\u00fd b\u00e1n h\u00e0ng, li\u00ean quan \u0111\u1ebfn s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_hai_loai_hop_dong_dai_ly_ban_hang\"><\/span>C\u00f3 hai lo\u1ea1i h\u1ee3p \u0111\u1ed3ng \u0111\u1ea1i l\u00fd b\u00e1n h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00ed d\u1ee5, \u0111\u1ed1i v\u1edbi h\u1ee3p \u0111\u1ed3ng \u0111\u1ea1i l\u00fd b\u00e1n h\u00e0ng, c\u00f3 hai lo\u1ea1i &#8220;\u0111\u1ea1i l\u00fd b\u00e1n h\u00e0ng&#8221; nh\u01b0 sau:<\/p>\n\n\n\n<ul>\n<li>\u0110\u1ea1i l\u00fd b\u00e1n h\u00e0ng ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 l\u00e0m \u0111\u1ea1i di\u1ec7n k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng, vi\u1ec7c mua b\u00e1n s\u1ea3n ph\u1ea9m x\u1ea3y ra tr\u1ef1c ti\u1ebfp gi\u1eefa c\u00f4ng ty D2C (\u0111\u1ea1i di\u1ec7n) v\u00e0 kh\u00e1ch h\u00e0ng, \u0111\u00e2y l\u00e0 lo\u1ea1i &#8220;\u0111\u1ea1i l\u00fd trung gian&#8221; b\u00e1n h\u00e0ng.<\/li>\n\n\n\n<li>\u0110\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty D2C, c\u00f4ng ty D2C (\u0111\u1ea1i di\u1ec7n) v\u00e0 \u0111\u1ea1i l\u00fd b\u00e1n h\u00e0ng k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng mua b\u00e1n d\u01b0\u1edbi h\u00ecnh th\u1ee9c mua h\u00e0ng, v\u00e0 \u0111\u1ea1i l\u00fd b\u00e1n h\u00e0ng b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111\u00e3 mua cho kh\u00e1ch h\u00e0ng, \u0111\u00e2y l\u00e0 lo\u1ea1i &#8220;\u0111\u1ea1i l\u00fd mua b\u00e1n&#8221; b\u00e1n h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p>C\u00f3 hai lo\u1ea1i nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/agency-contract-lawyer\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/agency-contract-lawyer[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hop_dong_lien_quan_den_ban_hang_va_quang_cao\"><\/span>H\u1ee3p \u0111\u1ed3ng li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Thiet_lap_hop_dong_lien_quan_den_ban_hang_truc_tuyen_va_trang_web\"><\/span>Thi\u1ebft l\u1eadp h\u1ee3p \u0111\u1ed3ng li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 trang web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trong D2C, c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng c\u00f3 nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o v\u00e0 PR c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean Internet v\u00e0 ti\u1ebfp th\u1ecb SNS.<\/p>\n\n\n\n<p>Do \u0111\u00f3, \u1edf giai \u0111o\u1ea1n b\u1eaft \u0111\u1ea7u b\u00e1n h\u00e0ng, c\u1ea7n ph\u1ea3i thi\u1ebft l\u1eadp c\u00e1c h\u1ee3p \u0111\u1ed3ng li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 trang web, nh\u01b0 h\u1ee3p \u0111\u1ed3ng \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Internet, h\u1ee3p \u0111\u1ed3ng qu\u1ea3n l\u00fd SNS, v.v.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hop_dong_dai_ly_quang_cao_tren_Internet\"><\/span>H\u1ee3p \u0111\u1ed3ng \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Internet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00ed d\u1ee5, trong h\u1ee3p \u0111\u1ed3ng \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Internet, c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng c\u00e1c \u0111i\u1ec1u kho\u1ea3n li\u00ean quan \u0111\u1ebfn n\u1ed9i dung c\u00f4ng vi\u1ec7c, thanh to\u00e1n chi ph\u00ed qu\u1ea3ng c\u00e1o, thanh to\u00e1n ti\u1ec1n th\u01b0\u1edfng cho \u0111\u1ea1i l\u00fd, c\u0169ng nh\u01b0 c\u00e1c \u0111i\u1ec1u kho\u1ea3n li\u00ean quan \u0111\u1ebfn b\u00e1o c\u00e1o v\u00e0 ti\u1ebft l\u1ed9 th\u00f4ng tin t\u00e0i kho\u1ea3n, l\u00e0 c\u00e1c \u0111i\u1ec3m c\u1ea7n th\u01b0\u01a1ng l\u01b0\u1ee3ng. Qu\u1ea3ng c\u00e1o tr\u00ean Internet, so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u0169 nh\u01b0 TV v\u00e0 b\u00e1o ch\u00ed, d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o b\u1eb1ng s\u1ed1 li\u1ec7u th\u1ef1c t\u1ebf. B\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp \u0111\u00fang c\u00e1c m\u1ed1i quan h\u1ec7 h\u1ee3p \u0111\u1ed3ng, c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c t\u00ecnh hu\u1ed1ng kh\u00f4ng ti\u1ebft l\u1ed9 s\u1ed1 li\u1ec7u quan tr\u1ecdng, kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u00fang m\u1ee9c, v.v.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/explanation-of-internet-advertising-agency-contract\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/explanation-of-internet-advertising-agency-contract[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hop_dong_uy_thac_quan_ly_SNS\"><\/span>H\u1ee3p \u0111\u1ed3ng \u1ee7y th\u00e1c qu\u1ea3n l\u00fd SNS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ngo\u00e0i ra, trong vi\u1ec7c \u1ee7y th\u00e1c qu\u1ea3n l\u00fd SNS, c\u00e1c c\u00f4ng ty D2C s\u1ebd \u1ee7y th\u00e1c vi\u1ec7c qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n SNS c\u1ee7a m\u00ecnh cho c\u00e1c c\u00f4ng ty c\u00f3 kinh nghi\u1ec7m trong ti\u1ebfp th\u1ecb, nh\u01b0ng, nh\u01b0 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp sau \u0111\u00e2y, c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ef1c ph\u1ea9m b\u1ed5 sung, th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, m\u1ef9 ph\u1ea9m, v.v., l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o nghi\u00eam ng\u1eb7t. Trong tr\u01b0\u1eddng h\u1ee3p c\u00f3 qu\u1ea3ng c\u00e1o vi ph\u1ea1m lu\u1eadt d\u01b0\u1ee3c ph\u1ea9m, v.v., quan tr\u1ecdng l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng tr\u01b0\u1edbc trong h\u1ee3p \u0111\u1ed3ng v\u1ec1 v\u1ecb tr\u00ed tr\u00e1ch nhi\u1ec7m v\u00e0 ph\u1ea1m vi b\u1ed3i th\u01b0\u1eddng.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09 wp-block-embed-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"KgCgdcWIvI\"><a href=\"https:\/\/monolith.law\/vi\/general-corporate\/sns-operation-agency-consignment-contract\">L\u01b0u \u00fd khi ki\u1ec3m tra h\u1ee3p \u0111\u1ed3ng \u1ee7y th\u00e1c qu\u1ea3n l\u00fd SNS<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;L\u01b0u \u00fd khi ki\u1ec3m tra h\u1ee3p \u0111\u1ed3ng \u1ee7y th\u00e1c qu\u1ea3n l\u00fd SNS&#8221; &#8212; \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\" src=\"https:\/\/monolith.law\/vi\/general-corporate\/sns-operation-agency-consignment-contract\/embed#?secret=AUxfcYQiqO#?secret=KgCgdcWIvI\" data-secret=\"KgCgdcWIvI\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dieu_khoan_su_dung_can_duoc_xay_dung_khi_bat_dau_ban_hang\"><\/span>\u0110i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng khi b\u1eaft \u0111\u1ea7u b\u00e1n h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ngo\u00e0i ra, v\u1edbi s\u1ef1 s\u1eeda \u0111\u1ed5i c\u1ee7a B\u1ed9 lu\u1eadt d\u00e2n s\u1ef1 Nh\u1eadt B\u1ea3n (Japanese Civil Code), \u0111i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng, m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y kh\u00f4ng lu\u00f4n r\u00f5 r\u00e0ng v\u1ec1 m\u1eb7t ph\u00e1p l\u00fd, \u0111\u00e3 \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh r\u00f5 r\u00e0ng nh\u01b0 &#8220;\u0110i\u1ec1u kho\u1ea3n ti\u00eau chu\u1ea9n&#8221;. Vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u00fang \u0111i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng, tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng cho kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a h\u1ecd \u0111\u00e3 tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/Monolith.law\/wp-content\/uploads\/2021\/07\/d2c-points-lawyer-request-3.jpg\" alt=\"\" class=\"wp-image-33758\" \/><\/figure>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 vi\u1ec7c quy \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u1ec1 vi\u1ec7c thay \u0111\u1ed5i m\u1ed9t c\u00e1ch \u0111\u01a1n ph\u01b0\u01a1ng c\u00e1c \u0111i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng c\u00f3 hi\u1ec7u l\u1ef1c. C\u00e1c \u0111i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng th\u01b0\u1eddng:<\/p>\n\n\n\n<ol>\n<li>Y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed3ng \u00fd v\u1edbi phi\u00ean b\u1ea3n \u0111i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u0103ng k\u00fd ng\u01b0\u1eddi d\u00f9ng<\/li>\n\n\n\n<li> \u0110\u1eb7t quy \u0111\u1ecbnh trong \u0111i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng r\u1eb1ng &#8220;n\u1ebfu \u0111i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt, ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u00e3 \u0111\u1ed3ng \u00fd v\u1edbi phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a \u0111i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng (d\u01b0\u1edbi m\u1ed9t s\u1ed1 \u0111i\u1ec1u ki\u1ec7n)&#8221;<\/li>\n\n\n\n<li> Khi c\u1eadp nh\u1eadt \u0111i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng, c\u00f4ng b\u1ed1 phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a \u0111i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p<\/li>\n<\/ol>\n\n\n\n<p>Quan tr\u1ecdng l\u00e0 lu\u00f4n gi\u1eef cho t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng \u0111\u1ed3ng \u00fd v\u1edbi phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t c\u1ee7a \u0111i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng. V\u00ed d\u1ee5, n\u1ebfu x\u1ea3y ra r\u1eafc r\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 ban \u0111\u1ea7u b\u1ea1n kh\u00f4ng d\u1ef1 \u0111o\u00e1n, v\u00e0 b\u1ea1n th\u00eam c\u00e1c \u0111i\u1ec1u kho\u1ea3n \u0111\u1ec3 ng\u0103n ch\u1eb7n r\u1eafc r\u1ed1i \u0111\u00f3 trong t\u01b0\u01a1ng lai, n\u1ebfu b\u1ea1n kh\u00f4ng tu\u00e2n theo quy tr\u00ecnh tr\u00ean, b\u1ea1n s\u1ebd g\u1eb7p ph\u1ea3i t\u00ecnh hu\u1ed1ng &#8220;c\u00e1c \u0111i\u1ec1u kho\u1ea3n m\u1edbi c\u00f3 hi\u1ec7u l\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u0103ng k\u00fd sau \u0111\u00f3, nh\u01b0ng kh\u00f4ng c\u00f3 hi\u1ec7u l\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u0103ng k\u00fd tr\u01b0\u1edbc \u0111\u00f3&#8221;.<\/p>\n\n\n\n<p>B\u1ed9 lu\u1eadt d\u00e2n s\u1ef1 c\u0169 kh\u00f4ng r\u00f5 r\u00e0ng v\u1ec1 \u0111i\u1ec1u ki\u1ec7n n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng \u0111\u1ec3 vi\u1ec7c c\u1eadp nh\u1eadt phi\u00ean b\u1ea3n n\u00e0y c\u00f3 hi\u1ec7u l\u1ef1c, nh\u01b0ng B\u1ed9 lu\u1eadt d\u00e2n s\u1ef1 s\u1eeda \u0111\u1ed5i \u0111\u00e3 \u0111\u1eb7t quy \u0111\u1ecbnh v\u1ec1 \u0111i\u1ec3m n\u00e0y. C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng vi\u1ec7c t\u1ea1o ra v\u00e0 v\u1eadn h\u00e0nh \u0111\u00fang \u0111i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng ph\u00f9 h\u1ee3p v\u1edbi B\u1ed9 lu\u1eadt d\u00e2n s\u1ef1 s\u1eeda \u0111\u1ed5i \u0111\u00e3 tr\u1edf n\u00ean quan tr\u1ecdng.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09 wp-block-embed-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"la1LPNhSbE\"><a href=\"https:\/\/monolith.law\/vi\/it\/civil-code-revision-cloud-service\">\u0110i\u1ec3m s\u1eeda \u0111\u1ed5i trong \u0111i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y (BtoB) theo s\u1ef1 thay \u0111\u1ed5i c\u1ee7a Lu\u1eadt d\u00e2n s\u1ef1 Nh\u1eadt B\u1ea3n v\u1ec1 vi\u1ec7c thi\u1ebft l\u1eadp quy t\u1eafc m\u1edbi cho c\u00e1c \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng ti\u00eau chu\u1ea9n<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0110i\u1ec3m s\u1eeda \u0111\u1ed5i trong \u0111i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y (BtoB) theo s\u1ef1 thay \u0111\u1ed5i c\u1ee7a Lu\u1eadt d\u00e2n s\u1ef1 Nh\u1eadt B\u1ea3n v\u1ec1 vi\u1ec7c thi\u1ebft l\u1eadp quy t\u1eafc m\u1edbi cho c\u00e1c \u0111i\u1ec1u kho\u1ea3n h\u1ee3p \u0111\u1ed3ng ti\u00eau chu\u1ea9n&#8221; &#8212; \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\" src=\"https:\/\/monolith.law\/vi\/it\/civil-code-revision-cloud-service\/embed#?secret=uW4ZOTN8Ba#?secret=la1LPNhSbE\" data-secret=\"la1LPNhSbE\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diem_can_luu_y_ve_mua_hang_dinh_ky_va_giam_gia_lan_dau\"><\/span>\u0110i\u1ec3m c\u1ea7n l\u01b0u \u00fd v\u1ec1 mua h\u00e0ng \u0111\u1ecbnh k\u1ef3 v\u00e0 gi\u1ea3m gi\u00e1 l\u1ea7n \u0111\u1ea7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tuy t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3, nh\u01b0ng trong kinh doanh mua h\u00e0ng \u0111\u1ecbnh k\u1ef3 theo m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd, khi th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 l\u1ea7n \u0111\u1ea7u, c\u00f3 nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd \u0111\u1eb7c th\u00f9.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/Monolith.law\/wp-content\/uploads\/2021\/07\/d2c-points-lawyer-request-1.jpg\" alt=\"\" class=\"wp-image-33754\" \/><\/figure>\n\n\n\n<p>Trong D2C, vi\u1ec7c s\u1eed d\u1ee5ng chi ph\u00ed qu\u1ea3ng c\u00e1o \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u1edf r\u1ed9ng LTV (Life Time Value) c\u1ee7a ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch tri\u1ec3n khai h\u1ec7 th\u1ed1ng mua h\u00e0ng \u0111\u1ecbnh k\u1ef3 theo m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd l\u00e0 ph\u1ed5 bi\u1ebfn. \u0110\u1ed3ng th\u1eddi, \u0111\u1ec3 gi\u1ea3m ng\u01b0\u1ee1ng mua h\u00e0ng l\u1ea7n \u0111\u1ea7u, kh\u00f4ng \u00edt tr\u01b0\u1eddng h\u1ee3p \u0111\u00e3 thi\u1ebft l\u1eadp ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 ch\u1ec9 d\u00e0nh cho l\u1ea7n mua h\u00e0ng \u0111\u1ea7u ti\u00ean. Tuy nhi\u00ean, vi\u1ec7c gi\u1ea3m gi\u00e1 l\u1ea7n \u0111\u1ea7u n\u00e0y, \u0111\u1eb7c bi\u1ec7t l\u00e0 &#8220;hi\u1ec3n th\u1ecb \u0111i\u1ec1u ki\u1ec7n b\u00e1n h\u00e0ng&#8221; theo Lu\u1eadt Th\u01b0\u01a1ng m\u1ea1i \u0110\u1eb7c bi\u1ec7t c\u1ee7a Nh\u1eadt B\u1ea3n (Japanese Specified Commercial Transactions Law) \u0111\u00e3 \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh r\u00f5 r\u00e0ng, n\u1ebfu kh\u00f4ng th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p nh\u01b0 \u0111i\u1ec1u ki\u1ec7n h\u1ee7y \u0111\u0103ng k\u00fd tu\u00e2n theo quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt, vi\u1ec7c r\u00f5 r\u00e0ng v\u1ec1 vi\u1ec7c c\u00f3 th\u1ec3 ho\u00e0n tr\u1ea3 hay kh\u00f4ng, v\u00e0 c\u1ea3i ti\u1ebfn c\u1ea5u tr\u00fac trang web, c\u00f3 nguy c\u01a1 b\u1ecb xem l\u00e0 vi ph\u1ea1m ph\u00e1p lu\u1eadt.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/supplement-lawyer-first-discount\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/supplement-lawyer-first-discount[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quy_dinh_phap_ly_ve_ngon_tu_quang_cao\"><\/span>Quy \u0111\u1ecbnh ph\u00e1p l\u00fd v\u1ec1 ng\u00f4n t\u1eeb qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nguy_co_bi_truy_cuu_phap_ly_doi_voi_cac_cong_ty_D2C_do_vi_pham_phap_luat_cua_nguoi_anh_huong\"><\/span>Nguy c\u01a1 b\u1ecb truy c\u1ee9u ph\u00e1p l\u00fd \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty D2C do vi ph\u1ea1m ph\u00e1p lu\u1eadt c\u1ee7a ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00e0 cu\u1ed1i c\u00f9ng, \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t khi ti\u1ebfp t\u1ee5c \u0111i\u1ec1u h\u00e0nh kinh doanh D2C l\u00e0 m\u1ed1i quan h\u1ec7 v\u1edbi quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>Quy \u0111\u1ecbnh n\u00e0y quan tr\u1ecdng v\u00ec:<\/p>\n\n\n\n<ul>\n<li>C\u00f4ng ty D2C t\u1ef1 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, v\u00ed d\u1ee5 nh\u01b0 s\u1eed d\u1ee5ng trang LP c\u1ee7a ch\u00ednh c\u00f4ng ty ho\u1eb7c t\u00e0i kho\u1ea3n SNS c\u1ee7a ch\u00ednh c\u00f4ng ty<\/li>\n\n\n\n<li> C\u00f4ng ty D2C th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o th\u00f4ng qua \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o, cho ph\u00e9p ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o<\/li>\n<\/ul>\n\n\n\n<p>D\u00f9 tr\u01b0\u1eddng h\u1ee3p n\u00e0o, c\u00f4ng ty D2C c\u0169ng c\u00f3 th\u1ec3 ch\u1ecbu tr\u00e1ch nhi\u1ec7m. Th\u1ef1c t\u1ebf, v\u00e0o th\u00e1ng 7 n\u0103m 2020 (n\u0103m th\u1ee9 2 c\u1ee7a k\u1ef7 nguy\u00ean Reiwa), \u0111\u00e3 x\u1ea3y ra m\u1ed9t v\u1ee5 vi\u1ec7c m\u00e0 c\u00f4ng ty D2C c\u0169ng b\u1ecb truy c\u1ee9u v\u00ec vi ph\u1ea1m Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb Y t\u1ebf (Japanese Pharmaceutical and Medical Device Act) khi \u0111\u0103ng qu\u1ea3ng c\u00e1o d\u01b0\u1edbi d\u1ea1ng b\u00e0i vi\u1ebft k\u1ec3 v\u1ec1 kinh nghi\u1ec7m s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/Monolith.law\/wp-content\/uploads\/2021\/07\/ss-1.png\" alt=\"\" class=\"wp-image-33836\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/netshop.impress.co.jp\/node\/8505\" target=\"_blank\" rel=\"noreferrer noopener\">Nh\u1eadn th\u1ee9c v\u1ec1 v\u1ea5n \u0111\u1ec1 qu\u1ea3ng c\u00e1o tr\u00ean web t\u1eeb v\u1ee5 vi\u1ec7c &#8220;Stella Kampo&#8221; g\u00e2y s\u1ed1c trong ng\u00e0nh qu\u1ea3ng c\u00e1o | T\u00f3m t\u1eaft B\u00e1o \u0110i\u1ec7n t\u1eed | Di\u1ec5n \u0111\u00e0n ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn[ja]<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"He_thong_phat_tien_do_sua_doi_Luat_Duoc_pham_va_Thiet_bi_Y_te\"><\/span>H\u1ec7 th\u1ed1ng ph\u1ea1t ti\u1ec1n do s\u1eeda \u0111\u1ed5i Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb Y t\u1ebf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>H\u01a1n n\u1eefa, \u0111i\u1ec1u c\u1ea7n \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd l\u00e0 trong tr\u01b0\u1eddng h\u1ee3p s\u1ea3n ph\u1ea9m thu\u1ed9c ph\u1ea1m vi \u00e1p d\u1ee5ng c\u1ee7a Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb Y t\u1ebf.<\/p>\n\n\n\n<p>Theo s\u1eeda \u0111\u1ed5i Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb Y t\u1ebf d\u1ef1 ki\u1ebfn s\u1ebd c\u00f3 hi\u1ec7u l\u1ef1c v\u00e0o th\u00e1ng 8 n\u0103m 2021 (n\u0103m th\u1ee9 3 c\u1ee7a k\u1ef7 nguy\u00ean Reiwa), n\u1ebfu vi ph\u1ea1m quy \u0111\u1ecbnh &#8220;c\u1ea5m qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o v\u00e0 ph\u00f3ng \u0111\u1ea1i&#8221; theo Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb Y t\u1ebf, s\u1ebd b\u1ecb ph\u1ea1t ti\u1ec1n l\u00ean t\u1edbi 4,5% t\u1ed5ng doanh thu b\u00e1n h\u00e0ng trong v\u00f2ng t\u1ed1i \u0111a 3 n\u0103m c\u1ee7a s\u1ea3n ph\u1ea9m vi ph\u1ea1m. V\u1edbi &#8220;t\u1ed1i \u0111a 3 n\u0103m&#8221; v\u00e0 &#8220;4,5% t\u1ed5ng doanh thu&#8221;, n\u1ebfu l\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 doanh thu h\u00e0ng n\u0103m 10 t\u1ef7 y\u00ean, s\u1ed1 ti\u1ec1n ph\u1ea1t s\u1ebd l\u00ean t\u1edbi 135 tri\u1ec7u y\u00ean. Tr\u01b0\u1edbc khi s\u1eeda \u0111\u1ed5i, m\u1ee9c ph\u1ea1t t\u1ed1i \u0111a l\u00e0 2 tri\u1ec7u y\u00ean, v\u00ec v\u1eady \u0111\u00e2y l\u00e0 m\u1ed9t s\u1eeda \u0111\u1ed5i ph\u00e1p lu\u1eadt quan tr\u1ecdng.<\/p>\n\n\n\n<p>Quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o bao g\u1ed3m:<\/p>\n\n\n\n<ul>\n<li>Lu\u1eadt lu\u00f4n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng khi th\u1ef1c hi\u1ec7n EC v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn<\/li>\n\n\n\n<li> Lu\u1eadt quy \u0111\u1ecbnh quy \u0111\u1ecbnh ph\u00e1p l\u00fd kh\u00e1c nhau theo t\u1eebng lo\u1ea1i s\u1ea3n ph\u1ea9m, nh\u01b0 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m y t\u1ebf kh\u00f4ng thu\u1ed9c danh m\u1ee5c thu\u1ed1c, m\u1ef9 ph\u1ea9m v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, li\u00ean quan \u0111\u1ebfn th\u1ef1c ph\u1ea9m b\u1ed5 sung, li\u00ean quan \u0111\u1ebfn th\u1ef1c ph\u1ea9m, v.v.<\/li>\n<\/ul>\n\n\n\n<p>\u0111\u1ec1u c\u00f3.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09 wp-block-embed-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"l2xQx9lfI4\"><a href=\"https:\/\/monolith.law\/vi\/general-corporate\/supplement-advertisement\">Quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt \u0111\u1ed1i v\u1edbi vi\u1ec7c \u0111\u0103ng qu\u1ea3ng c\u00e1o v\u1ec1 th\u1ef1c ph\u1ea9m b\u1ed5 sung l\u00e0 g\u00ec<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt \u0111\u1ed1i v\u1edbi vi\u1ec7c \u0111\u0103ng qu\u1ea3ng c\u00e1o v\u1ec1 th\u1ef1c ph\u1ea9m b\u1ed5 sung l\u00e0 g\u00ec&#8221; &#8212; \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\" src=\"https:\/\/monolith.law\/vi\/general-corporate\/supplement-advertisement\/embed#?secret=DSi7fcGJUL#?secret=l2xQx9lfI4\" data-secret=\"l2xQx9lfI4\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09 wp-block-embed-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"znj371SQtm\"><a href=\"https:\/\/monolith.law\/vi\/general-corporate\/cosmetics-healthy-food-advertisement\">Nh\u1eefng \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd v\u1ec1 c\u00e1ch di\u1ec5n \u0111\u1ea1t trong qu\u1ea3ng c\u00e1o m\u1ef9 ph\u1ea9m v\u00e0 th\u1ef1c ph\u1ea9m s\u1ee9c kh\u1ecfe<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Nh\u1eefng \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd v\u1ec1 c\u00e1ch di\u1ec5n \u0111\u1ea1t trong qu\u1ea3ng c\u00e1o m\u1ef9 ph\u1ea9m v\u00e0 th\u1ef1c ph\u1ea9m s\u1ee9c kh\u1ecfe&#8221; &#8212; \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\" src=\"https:\/\/monolith.law\/vi\/general-corporate\/cosmetics-healthy-food-advertisement\/embed#?secret=9MyAh0E6Io#?secret=znj371SQtm\" data-secret=\"znj371SQtm\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Xay_dung_huong_dan_va_kiem_tra_mau\"><\/span>X\u00e2y d\u1ef1ng h\u01b0\u1edbng d\u1eabn v\u00e0 ki\u1ec3m tra m\u1eabu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>C\u00e1c c\u00f4ng ty D2C th\u01b0\u1eddng ti\u1ebfn h\u00e0nh ti\u1ebfp th\u1ecb b\u1eb1ng c\u00e1ch c\u1eadp nh\u1eadt n\u1ed9i dung nh\u01b0 m\u00f4 t\u1ea3 tr\u00ean trang LP c\u1ee7a ch\u00ednh c\u00f4ng ty ho\u1eb7c h\u01b0\u1edbng d\u1eabn \u0111\u0103ng b\u00e0i c\u1ee7a ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng theo nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng ho\u1ea1t \u0111\u1ed9ng nh\u01b0 v\u1eady trong khi tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd nghi\u00eam ng\u1eb7t tr\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0:<\/p>\n\n\n\n<ol>\n<li>X\u00e2y d\u1ef1ng h\u01b0\u1edbng d\u1eabn c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh \u1edf c\u1ea5p \u0111\u1ed9 ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch v\u00e0 c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean<\/li>\n\n\n\n<li> Th\u1ef1c hi\u1ec7n ki\u1ec3m tra ph\u00e1p l\u00fd tr\u01b0\u1edbc khi c\u00f4ng khai n\u1ebfu c\u00f3 th\u1ec3 \u0111\u1ed1i v\u1edbi LP v\u00e0 n\u1ed9i dung kh\u00e1c s\u1ebd \u0111\u01b0\u1ee3c c\u00f4ng khai<\/li>\n\n\n\n<li> Th\u1ef1c hi\u1ec7n ki\u1ec3m tra m\u1eabu \u0111\u1ecbnh k\u1ef3 \u0111\u1ed1i v\u1edbi n\u1ed9i dung \u0111\u0103ng b\u00e0i c\u1ee7a ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (v\u00e0 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3)<\/li>\n<\/ol>\n\n\n\n<p>\u0111i\u1ec1u n\u00e0y tr\u1edf n\u00ean quan tr\u1ecdng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tong_ket\"><\/span>T\u1ed5ng k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nh\u01b0 v\u1eady, D2C c\u00f3 nh\u1eefng l\u1ee3i th\u1ebf kinh doanh do vi\u1ec7c &#8220;t\u1ed5 ch\u1ee9c, s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c&#8221;, nh\u01b0ng m\u1eb7t kh\u00e1c, \u0111\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng c\u00f4ng vi\u1ec7c n\u00e0y m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c, c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd kh\u00e1c nhau nh\u01b0 vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 h\u1ee3p \u0111\u1ed3ng ph\u00f9 h\u1ee3p, \u0111i\u1ec1u kho\u1ea3n s\u1eed d\u1ee5ng, x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng, qu\u1ea3ng c\u00e1o, c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c b\u1edfi ch\u00ednh c\u00f4ng ty D2C. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh c\u00f3 kh\u00eda c\u1ea1nh n\u00e0y.<\/p>\n\n\n\n<p>Vi\u1ec7c y\u00eau c\u1ea7u s\u1ef1 h\u1ed7 tr\u1ee3 trong t\u1eebng qu\u00e1 tr\u00ecnh t\u1eeb c\u00e1c lu\u1eadt s\u01b0 c\u00f3 kinh nghi\u1ec7m v\u00e0 ki\u1ebfn th\u1ee9c trong l\u0129nh v\u1ef1c kinh doanh n\u00e0y c\u00f3 th\u1ec3 c\u00f3 \u00fd ngh\u0129a nh\u01b0 sau:<\/p>\n\n\n\n<ul>\n<li>Do c\u00f3 kinh nghi\u1ec7m v\u00e0 ki\u1ebfn th\u1ee9c, v\u00ed d\u1ee5, h\u1ecd c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 h\u1ee3p \u0111\u1ed3ng ph\u00f9 h\u1ee3p.<\/li>\n\n\n\n<li>Do c\u00f3 kinh nghi\u1ec7m v\u00e0 ki\u1ebfn th\u1ee9c, h\u1ecd c\u00f3 th\u1ec3 nhanh ch\u00f3ng ki\u1ec3m tra ph\u00e1p l\u00fd qu\u1ea3ng c\u00e1o, kh\u00f4ng l\u00e0m m\u1ea5t \u0111i t\u1ed1c \u0111\u1ed9 c\u1ee7a kinh doanh D2C.<\/li>\n<\/ul>\n\n\n\n<p>C\u1ea3 v\u1ec1 n\u1ed9i dung l\u1eabn t\u1ed1c \u0111\u1ed9, c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng \u0111\u00e2y l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng.<\/p>\n\n\n\n<p>T\u1ea1i v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 Monolis, ch\u00fang t\u00f4i cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 cho c\u00e1c c\u00f4ng ty D2C, t\u1eeb vi\u1ec7c t\u1ea1o v\u00e0 xem x\u00e9t c\u00e1c h\u1ee3p \u0111\u1ed3ng, \u0111\u1ebfn vi\u1ec7c ki\u1ec3m tra m\u1eabu qu\u1ea3ng c\u00e1o trong to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh (li\u1ec7t k\u00ea c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng, r\u00fat th\u0103m ng\u1eabu nhi\u00ean, ki\u1ec3m tra ph\u00e1p l\u00fd, giao b\u00e1o c\u00e1o, v.v.) trong m\u1ed9t d\u1ecbch v\u1ee5 d\u1eebng.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/operationofmedia[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ef1c ph\u1ea9m b\u1ed5 sung, th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, m\u1ef9 ph\u1ea9m, v.v., D2C (Direct to Consumer) &#8211; m\u00f4 h\u00ecnh kinh doanh m\u00e0 c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00e1c d\u1ef1 \u00e1n th\u1ef1c hi\u1ec7n li\u00ean t\u1ee5c t\u1eeb quy ho\u1ea1ch, s\u1ea3n xu\u1ea5 [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":60236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59920"}],"collection":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/comments?post=59920"}],"version-history":[{"count":1,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59920\/revisions"}],"predecessor-version":[{"id":60237,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59920\/revisions\/60237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media\/60236"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media?parent=59920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/categories?post=59920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/tags?post=59920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}