{"id":59944,"date":"2023-10-27T15:44:56","date_gmt":"2023-10-27T06:44:56","guid":{"rendered":"https:\/\/monolith.law\/vi\/?p=59944"},"modified":"2023-11-07T14:17:12","modified_gmt":"2023-11-07T05:17:12","slug":"grocery-stealth-marketing-law","status":"publish","type":"post","link":"https:\/\/monolith.law\/vi\/general-corporate\/grocery-stealth-marketing-law","title":{"rendered":"Quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt v\u1ec1 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb nh\u01b0 STEM trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m"},"content":{"rendered":"\n<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, internet \u0111\u00e3 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u00e0 \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong s\u1ed1 m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n<p>Theo \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Twitter, Facebook, Instagram v\u00e0 LINE \u0111\u00e3 t\u0103ng l\u00ean.<\/p>\n\n\n\n<p>V\u1edbi s\u1ef1 t\u0103ng l\u00ean c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd. Do \u0111\u00f3, \u0111\u00e3 c\u00f3 nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng nh\u01b0 influencer s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>H\u01a1n n\u1eefa, c\u00e1c trang web ph\u00e1t video c\u0169ng \u0111\u00e3 ph\u1ed5 bi\u1ebfn nhanh ch\u00f3ng. \u0110\u1eb7c bi\u1ec7t, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng video l\u00ean YouTube v\u00e0 ng\u01b0\u1eddi xem video tr\u00ean YouTube c\u0169ng \u0111ang t\u0103ng l\u00ean.<\/p>\n\n\n\n<p>Do \u0111\u00f3, \u0111\u00e3 c\u00f3 nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1eddi nh\u01b0 YouTuber \u0111\u0103ng video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, v\u00e0 YouTube \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady, khi ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 YouTube t\u0103ng l\u00ean, &#8220;Stealth Marketing (\u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8216;Stema&#8217; d\u01b0\u1edbi \u0111\u00e2y)&#8221; \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n<p>Stema l\u00e0 m\u1ed9t lo\u1ea1i ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u n\u00f3 c\u00f3 ph\u1ea3i l\u00e0 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o hay kh\u00f4ng t\u1eeb b\u1ec1 m\u1eb7t, nh\u01b0ng v\u00ec n\u00f3 l\u00e0 m\u1ed9t lo\u1ea1i ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, n\u00f3 s\u1ebd ph\u1ea3i tu\u00e2n theo c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 n\u00f3i chung l\u00e0 Stema, nh\u01b0ng do n\u1ed9i dung c\u1ee7a ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o r\u1ea5t \u0111a d\u1ea1ng, n\u00ean c\u1ea7n ph\u1ea3i xem x\u00e9t n\u1ed9i dung c\u1ee7a ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh lo\u1ea1i quy \u0111\u1ecbnh ph\u00e1p l\u00fd n\u00e0o m\u00e0 n\u00f3 ph\u1ea3i tu\u00e2n theo.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch v\u1ec1 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd li\u00ean quan \u0111\u1ebfn Stema trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/medical-stealth-marketing-advertisement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/medical-stealth-marketing-advertisement[ja]<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/grocery-stealth-marketing-law\/#Stema_la_hoat_dong_quang_cao_tiep_thi_nao\" title=\"Stema l\u00e0 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb n\u00e0o?\">Stema l\u00e0 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb n\u00e0o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/grocery-stealth-marketing-law\/#Cac_hoat_dong_quang_cao_va_tiep_thi_trong_linh_vuc_thuc_pham_la_gi\" title=\"C\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m l\u00e0 g\u00ec?\">C\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/grocery-stealth-marketing-law\/#Quy_dinh_phap_ly_chung_ve_Stealth_Marketing\" title=\"Quy \u0111\u1ecbnh ph\u00e1p l\u00fd chung v\u1ec1 Stealth Marketing\">Quy \u0111\u1ecbnh ph\u00e1p l\u00fd chung v\u1ec1 Stealth Marketing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/grocery-stealth-marketing-law\/#Luat_Quang_cao_hang_hoa_va_dich_vu_la_gi\" title=\"Lu\u1eadt Qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 l\u00e0 g\u00ec?\">Lu\u1eadt Qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 l\u00e0 g\u00ec?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/grocery-stealth-marketing-law\/#Ve_quy_dinh_phap_luat_dac_thu_cho_cac_hoat_dong_quang_cao_va_tiep_thi_nhu_Stema_trong_linh_vuc_thuc_pham\" title=\"V\u1ec1 quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt \u0111\u1eb7c th\u00f9 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb nh\u01b0 Stema trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m\">V\u1ec1 quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt \u0111\u1eb7c th\u00f9 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb nh\u01b0 Stema trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/grocery-stealth-marketing-law\/#Muc_dich_cua_Luat_Thuc_day_Suc_khoe\" title=\"M\u1ee5c \u0111\u00edch c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe\">M\u1ee5c \u0111\u00edch c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/grocery-stealth-marketing-law\/#Cam_quang_cao_phong_dai\" title=\"C\u1ea5m qu\u1ea3ng c\u00e1o ph\u00f3ng \u0111\u1ea1i\">C\u1ea5m qu\u1ea3ng c\u00e1o ph\u00f3ng \u0111\u1ea1i<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/grocery-stealth-marketing-law\/#Noi_dung_cam_quang_cao_phong_dai\" title=\"N\u1ed9i dung c\u1ea5m qu\u1ea3ng c\u00e1o ph\u00f3ng \u0111\u1ea1i\">N\u1ed9i dung c\u1ea5m qu\u1ea3ng c\u00e1o ph\u00f3ng \u0111\u1ea1i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/grocery-stealth-marketing-law\/#Doi_tuong_bi_quy_dinh_cam_quang_cao_phong_dai\" title=\"\u0110\u1ed1i t\u01b0\u1ee3ng b\u1ecb quy \u0111\u1ecbnh c\u1ea5m qu\u1ea3ng c\u00e1o ph\u00f3ng \u0111\u1ea1i\">\u0110\u1ed1i t\u01b0\u1ee3ng b\u1ecb quy \u0111\u1ecbnh c\u1ea5m qu\u1ea3ng c\u00e1o ph\u00f3ng \u0111\u1ea1i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/grocery-stealth-marketing-law\/#Ve_bien_phap_doi_voi_vi_pham_Luat_Thuc_day_Suc_khoe\" title=\"V\u1ec1 bi\u1ec7n ph\u00e1p \u0111\u1ed1i v\u1edbi vi ph\u1ea1m Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe\">V\u1ec1 bi\u1ec7n ph\u00e1p \u0111\u1ed1i v\u1edbi vi ph\u1ea1m Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/grocery-stealth-marketing-law\/#Tom_tat\" title=\"T\u00f3m t\u1eaft\">T\u00f3m t\u1eaft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stema_la_hoat_dong_quang_cao_tiep_thi_nao\"><\/span>Stema l\u00e0 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb n\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>G\u1ea7n \u0111\u00e2y, t\u1eeb &#8220;Stema&#8221; \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y, v\u00e0 t\u00f4i ngh\u0129 r\u1eb1ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u00e3 t\u1eebng nghe th\u1ea5y t\u1eeb n\u00e0y \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, t\u00f4i ngh\u0129 r\u1eb1ng kh\u00f4ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi hi\u1ec3u ch\u00ednh x\u00e1c t\u1eeb &#8220;Stema&#8221; \u0111ang ch\u1ec9 \u0111\u1ebfn \u00fd ngh\u0129a n\u00e0o.<\/p>\n\n\n\n<p>&#8220;Stema&#8221; l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a &#8220;Stealth Marketing&#8221; (Ti\u1ebfp th\u1ecb l\u00e9n l\u00fat), ngh\u0129a l\u00e0 vi\u1ec7c ti\u1ebfp th\u1ecb m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng nh\u1eadn ra r\u1eb1ng \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>T\u1eeb ti\u1ebfng Anh &#8220;stealth&#8221; c\u00f3 ngh\u0129a l\u00e0 l\u00e9n l\u00fat, b\u00ed m\u1eadt, \u1ea9n gi\u1ea5u.<\/p>\n\n\n\n<p>&#8220;Stema&#8221; \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;Stealth Marketing&#8221; v\u00ec n\u00f3 ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft r\u1eb1ng \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, t\u1eeb ti\u1ebfng Anh &#8220;undercover&#8221; c\u00f3 \u00fd ngh\u0129a g\u1ea7n nh\u01b0 gi\u1ed1ng v\u1edbi t\u1eeb &#8220;stealth&#8221;.<\/p>\n\n\n\n<p>T\u1eeb &#8220;undercover&#8221; n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, kh\u00f4ng ph\u1ea3i l\u00e0 &#8220;Stealth Marketing&#8221; m\u00e0 l\u00e0 &#8220;Undercover Marketing&#8221; (Ti\u1ebfp th\u1ecb ng\u1ea7m).<\/p>\n\n\n\n<p>Th\u1ef1c t\u1ebf, kh\u00e1i ni\u1ec7m &#8220;Stema&#8221; c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong hai kh\u00e1i ni\u1ec7m ch\u00ednh sau \u0111\u00e2y:<\/p>\n\n\n\n<ol>\n<li>Lo\u1ea1i &#8220;gi\u1ea3 m\u1ea1o&#8221; khi\u1ebfn ng\u01b0\u1eddi kh\u00e1c nh\u1ea7m l\u1eabn r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ee9 ba (ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v.v.) \u0111\u00e3 \u0111\u0103ng b\u00ecnh lu\u1eadn tr\u00ean trang web \u0111\u00e1nh gi\u00e1, m\u1eb7c d\u00f9 doanh nghi\u1ec7p ho\u1eb7c ng\u01b0\u1eddi nh\u1eadn ti\u1ec1n t\u1eeb doanh nghi\u1ec7p \u0111\u00e3 \u0111\u0103ng b\u00ecnh lu\u1eadn.<\/li>\n\n\n\n<li>Lo\u1ea1i &#8220;gi\u1ea5u l\u1ee3i \u00edch&#8221; kh\u00f4ng hi\u1ec3n th\u1ecb s\u1ef1 th\u1eadt r\u1eb1ng doanh nghi\u1ec7p \u0111\u00e3 cung c\u1ea5p l\u1ee3i \u00edch kinh t\u1ebf cho b\u00ean th\u1ee9 ba (nh\u01b0 ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng ho\u1eb7c YouTuber) \u0111\u1ec3 ti\u1ebfn h\u00e0nh qu\u1ea3ng c\u00e1o ho\u1eb7c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c \u1ee9ng d\u1ee5ng, v.v.<\/li>\n<\/ol>\n\n\n\n<p>Trong m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb nh\u01b0 Stema do ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng ho\u1eb7c YouTuber th\u1ef1c hi\u1ec7n, kh\u00e1i ni\u1ec7m 2. tr\u00ean \u0111\u00e2y ch\u1ee7 y\u1ebfu g\u00e2y ra v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, d\u01b0\u1edbi \u0111\u00e2y, t\u00f4i s\u1ebd t\u1eadp trung v\u00e0o Stema theo kh\u00e1i ni\u1ec7m 2. v\u00e0 gi\u1ea3i th\u00edch.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/stealth-marketing-delete\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/stealth-marketing-delete[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_hoat_dong_quang_cao_va_tiep_thi_trong_linh_vuc_thuc_pham_la_gi\"><\/span>C\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/Monolith.law\/wp-content\/uploads\/2020\/05\/7592-1-1024x682.jpg\" alt=\"\" class=\"wp-image-10000\" \/><\/figure>\n\n\n\n<p>V\u1eady c\u1ee5 th\u1ec3, ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0o?<\/p>\n\n\n\n<p>Khi n\u00f3i \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m, nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng ngh\u0129 \u0111\u1ebfn c\u00e1c tr\u01b0\u1eddng h\u1ee3p nh\u01b0 nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (influencer) ho\u1eb7c YouTuber gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m c\u1ee5 th\u1ec3 ch\u1ec9 v\u00ec l\u00fd do \u0111\u01a1n gi\u1ea3n l\u00e0 n\u00f3 ngon.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, c\u00f3 th\u1ec3 l\u00e0 tr\u01b0\u1eddng h\u1ee3p gi\u1edbi thi\u1ec7u m\u00ec ly c\u00f3 t\u00ean s\u1ea3n ph\u1ea9m l\u00e0 \u25cb\u25cb, \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh b\u1edfi C\u00f4ng ty c\u1ed5 ph\u1ea7n \u25cb\u25cb, v\u00ec n\u00f3 r\u1ea5t ngon.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, ph\u1ea1m vi c\u1ee7a ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m r\u1ea5t r\u1ed9ng, kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf vi\u1ec7c gi\u1edbi thi\u1ec7u th\u1ef1c ph\u1ea9m d\u1ef1a tr\u00ean h\u01b0\u01a1ng v\u1ecb, m\u00e0 c\u00f2n bao g\u1ed3m c\u1ea3 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb li\u00ean quan \u0111\u1ebfn th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, t\u1eadp trung v\u00e0o s\u1ee9c kh\u1ecfe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quy_dinh_phap_ly_chung_ve_Stealth_Marketing\"><\/span>Quy \u0111\u1ecbnh ph\u00e1p l\u00fd chung v\u1ec1 Stealth Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lu\u1eadt c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem x\u00e9t nh\u01b0 l\u00e0 quy \u0111\u1ecbnh ph\u00e1p l\u00fd chung v\u1ec1 Stealth Marketing l\u00e0 Lu\u1eadt v\u1ec1 vi\u1ec7c ng\u0103n ch\u1eb7n vi\u1ec7c cung c\u1ea5p h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 kh\u00f4ng \u0111\u00fang nh\u01b0 qu\u1ea3ng c\u00e1o (sau \u0111\u00e2y g\u1ecdi l\u00e0 &#8220;Lu\u1eadt Qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5&#8221;).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Luat_Quang_cao_hang_hoa_va_dich_vu_la_gi\"><\/span>Lu\u1eadt Qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lu\u1eadt Qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 l\u00e0 lu\u1eadt nh\u1eb1m m\u1ee5c \u0111\u00edch nghi\u00eam ng\u1eb7t ki\u1ec3m so\u00e1t vi\u1ec7c hi\u1ec3n th\u1ecb gi\u1ea3 m\u1ea1o v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, n\u1ed9i dung, gi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, c\u0169ng nh\u01b0 ng\u0103n ch\u1eb7n vi\u1ec7c cung c\u1ea5p h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 qu\u00e1 m\u1ee9c b\u1eb1ng c\u00e1ch h\u1ea1n ch\u1ebf s\u1ed1 l\u01b0\u1ee3ng t\u1ed1i \u0111a c\u1ee7a ch\u00fang, nh\u1eb1m b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 t\u1ef1 ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n m\u1ed9t c\u00e1ch t\u1ef1 nguy\u1ec7n v\u00e0 h\u1ee3p l\u00fd.<\/p>\n\n\n\n<p>V\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn Lu\u1eadt Qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 bao g\u1ed3m vi\u1ec7c hi\u1ec3u l\u1ea7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t (\u0110i\u1ec1u 5, Kho\u1ea3n 1 c\u1ee7a Lu\u1eadt Qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5) v\u00e0 hi\u1ec3u l\u1ea7m v\u1ec1 l\u1ee3i \u00edch (\u0110i\u1ec1u 5, Kho\u1ea3n 2 c\u1ee7a Lu\u1eadt Qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5).<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi n\u1ed9i dung chi ti\u1ebft v\u1ec1 quy \u0111\u1ecbnh ph\u00e1p l\u00fd chung v\u1ec1 Stealth Marketing bao g\u1ed3m Lu\u1eadt Qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5, vui l\u00f2ng tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09 wp-block-embed-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"mcjLK3KnC4\"><a href=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-youtuber\">Vi\u1ec7c YouTuber th\u1ef1c hi\u1ec7n &#8216;Stema&#8217; c\u00f3 vi ph\u1ea1m &#8216;Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a Nh\u1eadt B\u1ea3n&#8217; kh\u00f4ng? S\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c d\u1ef1 \u00e1n doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Vi\u1ec7c YouTuber th\u1ef1c hi\u1ec7n &#8216;Stema&#8217; c\u00f3 vi ph\u1ea1m &#8216;Lu\u1eadt qu\u1ea3ng c\u00e1o h\u00e0ng h\u00f3a Nh\u1eadt B\u1ea3n&#8217; kh\u00f4ng? S\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c d\u1ef1 \u00e1n doanh nghi\u1ec7p l\u00e0 g\u00ec?&#8221; &#8212; \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\" src=\"https:\/\/monolith.law\/vi\/internet\/stealth-marketing-youtuber\/embed#?secret=x33a81nq59#?secret=mcjLK3KnC4\" data-secret=\"mcjLK3KnC4\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ve_quy_dinh_phap_luat_dac_thu_cho_cac_hoat_dong_quang_cao_va_tiep_thi_nhu_Stema_trong_linh_vuc_thuc_pham\"><\/span>V\u1ec1 quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt \u0111\u1eb7c th\u00f9 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb nh\u01b0 Stema trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt \u0111\u1eb7c th\u00f9 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb nh\u01b0 Stema trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m ch\u1ee7 y\u1ebfu li\u00ean quan \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 th\u1ef1c ph\u1ea9m b\u1ed5 d\u01b0\u1ee1ng v\u00e0 Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y, ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch v\u1ec1 quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt theo Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe li\u00ean quan \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb nh\u01b0 Stema trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m b\u1ed5 d\u01b0\u1ee1ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Muc_dich_cua_Luat_Thuc_day_Suc_khoe\"><\/span>M\u1ee5c \u0111\u00edch c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u1eady th\u00ec, Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe \u0111\u00e3 \u0111\u01b0\u1ee3c ban h\u00e0nh v\u1edbi m\u1ee5c \u0111\u00edch g\u00ec?<\/p>\n\n\n\n<p>M\u1ee5c \u0111\u00edch c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh trong \u0110i\u1ec1u 1 c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>(M\u1ee5c \u0111\u00edch)<\/p>\n<cite>\u0110i\u1ec1u 1: Lu\u1eadt n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch quy \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n li\u00ean quan \u0111\u1ebfn vi\u1ec7c th\u00fac \u0111\u1ea9y to\u00e0n di\u1ec7n s\u1ee9c kh\u1ecfe c\u1ee7a ng\u01b0\u1eddi d\u00e2n, c\u1ea3i thi\u1ec7n dinh d\u01b0\u1ee1ng v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p kh\u00e1c nh\u1eb1m th\u00fac \u0111\u1ea9y s\u1ee9c kh\u1ecfe c\u1ee7a ng\u01b0\u1eddi d\u00e2n, nh\u1eb1m c\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng. <br> <br>\u0110i\u1ec1u 1 c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe <br><\/cite><\/blockquote>\n\n\n\n<p>Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe nh\u1eb1m m\u1ee5c \u0111\u00edch quy \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n li\u00ean quan \u0111\u1ebfn vi\u1ec7c th\u00fac \u0111\u1ea9y to\u00e0n di\u1ec7n s\u1ee9c kh\u1ecfe c\u1ee7a ng\u01b0\u1eddi d\u00e2n, c\u1ea3i thi\u1ec7n dinh d\u01b0\u1ee1ng v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p kh\u00e1c nh\u1eb1m th\u00fac \u0111\u1ea9y s\u1ee9c kh\u1ecfe c\u1ee7a ng\u01b0\u1eddi d\u00e2n, nh\u1eb1m c\u1ea3i thi\u1ec7n s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n<p>N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe l\u00e0 lu\u1eadt nh\u1eb1m m\u1ee5c \u0111\u00edch th\u00fac \u0111\u1ea9y s\u1ee9c kh\u1ecfe c\u1ee7a ng\u01b0\u1eddi d\u00e2n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cam_quang_cao_phong_dai\"><\/span>C\u1ea5m qu\u1ea3ng c\u00e1o ph\u00f3ng \u0111\u1ea1i<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Noi_dung_cam_quang_cao_phong_dai\"><\/span>N\u1ed9i dung c\u1ea5m qu\u1ea3ng c\u00e1o ph\u00f3ng \u0111\u1ea1i<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Trong Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe, \u0110i\u1ec1u 65 c\u1ea5m vi\u1ec7c qu\u1ea3ng c\u00e1o ph\u00f3ng \u0111\u1ea1i.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>(C\u1ea5m qu\u1ea3ng c\u00e1o ph\u00f3ng \u0111\u1ea1i)<\/p>\n<cite> \u0110i\u1ec1u 65: Khi qu\u1ea3ng c\u00e1o ho\u1eb7c bi\u1ec3u th\u1ecb li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n nh\u01b0 th\u1ef1c ph\u1ea9m, kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p bi\u1ec3u th\u1ecb sai l\u1ec7ch r\u00f5 r\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 b\u1ea3o v\u1ec7 v\u00e0 th\u00fac \u0111\u1ea9y s\u1ee9c kh\u1ecfe ho\u1eb7c c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1c \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh b\u1edfi Ngh\u1ecb \u0111\u1ecbnh c\u1ee7a V\u0103n ph\u00f2ng N\u1ed9i c\u00e1c (\u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;Hi\u1ec7u qu\u1ea3 b\u1ea3o v\u1ec7 v\u00e0 th\u00fac \u0111\u1ea9y s\u1ee9c kh\u1ecfe, v.v.&#8221; trong \u0110i\u1ec1u 3 c\u1ee7a \u0110i\u1ec1u sau), ho\u1eb7c bi\u1ec3u th\u1ecb c\u00f3 th\u1ec3 g\u00e2y hi\u1ec3u l\u1ea7m r\u00f5 r\u00e0ng cho ng\u01b0\u1eddi kh\u00e1c. <br>2 Th\u1ee7 t\u01b0\u1edbng N\u1ed9i c\u00e1c, khi ban h\u00e0nh ho\u1eb7c thay \u0111\u1ed5i Ngh\u1ecb \u0111\u1ecbnh c\u1ee7a V\u0103n ph\u00f2ng N\u1ed9i c\u00e1c theo kho\u1ea3n tr\u00ean, ph\u1ea3i th\u1ea3o lu\u1eadn tr\u01b0\u1edbc v\u1edbi B\u1ed9 tr\u01b0\u1edfng B\u1ed9 Y t\u1ebf, Lao \u0111\u1ed9ng v\u00e0 Ph\u00fac l\u1ee3i. <br><br>\u0110i\u1ec1u 65 c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe <\/cite><\/blockquote>\n\n\n\n<p>V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng ho\u1eb7c YouTuber bi\u1ec3u th\u1ecb sai l\u1ec7ch r\u00f5 r\u00e0ng v\u1ec1 hi\u1ec7u qu\u1ea3 b\u1ea3o v\u1ec7 v\u00e0 th\u00fac \u0111\u1ea9y s\u1ee9c kh\u1ecfe c\u1ee7a th\u1ef1c ph\u1ea9m, ho\u1eb7c bi\u1ec3u th\u1ecb c\u00f3 th\u1ec3 g\u00e2y hi\u1ec3u l\u1ea7m r\u00f5 r\u00e0ng cho ng\u01b0\u1eddi kh\u00e1c, h\u1ecd s\u1ebd vi ph\u1ea1m \u0110i\u1ec1u 65 c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe.<\/p>\n\n\n\n<p>M\u1ed9t tr\u01b0\u1eddng h\u1ee3p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 vi ph\u1ea1m \u0110i\u1ec1u 65 c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe l\u00e0 khi m\u1ed9t ng\u01b0\u1eddi ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb nh\u01b0 &#8220;\u0102n th\u1ef1c ph\u1ea9m n\u00e0y s\u1ebd ng\u0103n ch\u1eb7n vi\u1ec7c nhi\u1ec5m virus Corona v\u00e0 ph\u00f2ng ng\u1eeba virus Corona&#8221;, m\u1eb7c d\u00f9 th\u1ef1c t\u1ebf kh\u00f4ng c\u00f3 hi\u1ec7u qu\u1ea3 nh\u01b0 v\u1eady.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doi_tuong_bi_quy_dinh_cam_quang_cao_phong_dai\"><\/span>\u0110\u1ed1i t\u01b0\u1ee3ng b\u1ecb quy \u0111\u1ecbnh c\u1ea5m qu\u1ea3ng c\u00e1o ph\u00f3ng \u0111\u1ea1i<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Trong \u0110i\u1ec1u 65, Kho\u1ea3n 1 c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe, \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ecb quy \u0111\u1ecbnh kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi c\u1ee5m t\u1eeb &#8220;b\u1ea5t k\u1ef3 ai&#8221;.<\/p>\n\n\n\n<p>Do \u0111\u00f3, t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi &#8220;qu\u1ea3ng c\u00e1o ho\u1eb7c bi\u1ec3u th\u1ecb li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n nh\u01b0 th\u1ef1c ph\u1ea9m&#8221; \u0111\u1ec1u b\u1ecb quy \u0111\u1ecbnh.<\/p>\n\n\n\n<p>Do \u0111\u00f3, kh\u00f4ng ch\u1ec9 c\u00e1c c\u00f4ng ty y\u00eau c\u1ea7u Stema m\u00e0 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng v\u00e0 YouTuber li\u00ean quan \u0111\u1ebfn h\u00e0nh vi Stema c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a quy \u0111\u1ecbnh c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y kh\u00e1c v\u1edbi Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng, quy \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5, n\u00ean c\u1ea7n l\u01b0u \u00fd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ve_bien_phap_doi_voi_vi_pham_Luat_Thuc_day_Suc_khoe\"><\/span>V\u1ec1 bi\u1ec7n ph\u00e1p \u0111\u1ed1i v\u1edbi vi ph\u1ea1m Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi vi ph\u1ea1m \u0110i\u1ec1u 65, Kho\u1ea3n 1 c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe v\u00e0 th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o ph\u00f3ng \u0111\u1ea1i, \u0110i\u1ec1u 66, Kho\u1ea3n 1 c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe quy \u0111\u1ecbnh nh\u01b0 sau.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>(Khuy\u1ebfn ngh\u1ecb, v.v.)<\/p>\n<cite> \u0110i\u1ec1u 66: Th\u1ee7 t\u01b0\u1edbng N\u1ed9i c\u00e1c ho\u1eb7c Th\u1ed1ng \u0111\u1ed1c t\u1ec9nh c\u00f3 th\u1ec3 khuy\u1ebfn ngh\u1ecb ng\u01b0\u1eddi \u0111\u00e3 vi ph\u1ea1m quy \u0111\u1ecbnh c\u1ee7a \u0110i\u1ec1u 65, Kho\u1ea3n 1 v\u1ec1 bi\u1ec3u th\u1ecb n\u00ean th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p c\u1ea7n thi\u1ebft li\u00ean quan \u0111\u1ebfn bi\u1ec3u th\u1ecb \u0111\u00f3, khi h\u1ecd cho r\u1eb1ng vi\u1ec7c vi ph\u1ea1m c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng \u0111\u1ebfn vi\u1ec7c th\u00fac \u0111\u1ea9y s\u1ee9c kh\u1ecfe c\u1ee7a ng\u01b0\u1eddi d\u00e2n v\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin ch\u00ednh x\u00e1c \u0111\u1ebfn ng\u01b0\u1eddi d\u00e2n. <br><br>\u0110i\u1ec1u 66, Kho\u1ea3n 1 c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe <\/cite><\/blockquote>\n\n\n\n<p>Ngo\u00e0i ra, \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng tu\u00e2n theo khuy\u1ebfn ngh\u1ecb quy \u0111\u1ecbnh trong \u0110i\u1ec1u 66, Kho\u1ea3n 1 c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe, \u0110i\u1ec1u 66, Kho\u1ea3n 2 c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe quy \u0111\u1ecbnh nh\u01b0 sau.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p> 2 Th\u1ee7 t\u01b0\u1edbng N\u1ed9i c\u00e1c ho\u1eb7c Th\u1ed1ng \u0111\u1ed1c t\u1ec9nh c\u00f3 th\u1ec3 ra l\u1ec7nh cho ng\u01b0\u1eddi \u0111\u00e3 nh\u1eadn khuy\u1ebfn ngh\u1ecb theo Kho\u1ea3n tr\u00ean ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p li\u00ean quan \u0111\u1ebfn khuy\u1ebfn ngh\u1ecb \u0111\u00f3, n\u1ebfu h\u1ecd kh\u00f4ng th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p li\u00ean quan \u0111\u1ebfn khuy\u1ebfn ngh\u1ecb \u0111\u00f3 m\u00e0 kh\u00f4ng c\u00f3 l\u00fd do ch\u00ednh \u0111\u00e1ng. <\/p>\n<cite> <br>\u0110i\u1ec1u 66, Kho\u1ea3n 2 c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe <\/cite><\/blockquote>\n\n\n\n<p>V\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng tu\u00e2n theo l\u1ec7nh th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p li\u00ean quan \u0111\u1ebfn khuy\u1ebfn ngh\u1ecb quy \u0111\u1ecbnh trong \u0110i\u1ec1u 66, Kho\u1ea3n 2 c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe, \u0110i\u1ec1u 71 c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe quy \u0111\u1ecbnh nh\u01b0 sau.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u0110i\u1ec1u 71: Ng\u01b0\u1eddi vi ph\u1ea1m l\u1ec7nh d\u1ef1a tr\u00ean quy \u0111\u1ecbnh c\u1ee7a \u0110i\u1ec1u 66, Kho\u1ea3n 2 s\u1ebd b\u1ecb ph\u1ea1t t\u00f9 d\u01b0\u1edbi 6 th\u00e1ng ho\u1eb7c ph\u1ea1t d\u01b0\u1edbi 1 tri\u1ec7u y\u00ean.<\/p>\n<cite> \u0110i\u1ec1u 71 c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe <\/cite><\/blockquote>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, n\u1ebfu vi ph\u1ea1m \u0110i\u1ec1u 65, Kho\u1ea3n 1 c\u1ee7a Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe, s\u1ebd \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p c\u1ea7n thi\u1ebft, n\u1ebfu kh\u00f4ng tu\u00e2n theo khuy\u1ebfn ngh\u1ecb m\u1ed9t c\u00e1ch t\u1ef1 nguy\u1ec7n, s\u1ebd \u0111\u01b0\u1ee3c ra l\u1ec7nh th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p li\u00ean quan \u0111\u1ebfn khuy\u1ebfn ngh\u1ecb, v\u00e0 n\u1ebfu kh\u00f4ng tu\u00e2n theo l\u1ec7nh, s\u1ebd b\u1ecb ph\u1ea1t t\u00f9 d\u01b0\u1edbi 6 th\u00e1ng ho\u1eb7c ph\u1ea1t d\u01b0\u1edbi 1 tri\u1ec7u y\u00ean.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tom_tat\"><\/span>T\u00f3m t\u1eaft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 gi\u1ea3i th\u00edch v\u1ec1 quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 qu\u1ea3ng c\u00e1o (Stema) trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m.<\/p>\n\n\n\n<p>Trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m, vi\u1ec7c s\u1eed d\u1ee5ng Stema kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o v\u00e0 qu\u00e0 t\u1eb7ng c\u1ee7a Nh\u1eadt B\u1ea3n (Japanese Premiums and Representations Act), m\u00e0 c\u00f2n c\u00f3 th\u1ec3 vi ph\u1ea1m Lu\u1eadt th\u00fac \u0111\u1ea9y s\u1ee9c kh\u1ecfe c\u1ee7a Nh\u1eadt B\u1ea3n (Japanese Health Promotion Act). Do \u0111\u00f3, c\u00e1c c\u00f4ng ty y\u00eau c\u1ea7u Stema v\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ho\u1eb7c YouTuber th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o nh\u01b0 Stema c\u1ea7n ph\u1ea3i ch\u00fa \u00fd \u0111\u1ec3 kh\u00f4ng vi ph\u1ea1m Lu\u1eadt qu\u1ea3ng c\u00e1o v\u00e0 qu\u00e0 t\u1eb7ng v\u00e0 Lu\u1eadt th\u00fac \u0111\u1ea9y s\u1ee9c kh\u1ecfe.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, c\u00f3 kh\u1ea3 n\u0103ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd mua th\u1ef1c ph\u1ea9m do c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o vi ph\u1ea1m ph\u00e1p lu\u1eadt, v\u00e0 h\u1eadu qu\u1ea3 l\u00e0 h\u1ecd c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i thi\u1ec7t h\u1ea1i nghi\u00eam tr\u1ecdng khi \u0103n th\u1ef1c ph\u1ea9m \u0111\u00f3.<\/p>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 c\u00e1c c\u00f4ng ty y\u00eau c\u1ea7u ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ho\u1eb7c YouTuber th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o nh\u01b0 Stema, m\u00e0 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ho\u1eb7c YouTuber th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c ch\u00ednh x\u00e1c v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o nh\u01b0 Stema trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m.<\/p>\n\n\n\n<p>V\u1ec1 quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 qu\u1ea3ng c\u00e1o trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m, b\u1ea1n c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c ph\u00e1p l\u00fd v\u00e0 ph\u00e1n \u0111o\u00e1n chuy\u00ean m\u00f4n, v\u00ec v\u1eady, h\u00e3y th\u1ea3o lu\u1eadn v\u1edbi v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 v\u1ec1 n\u1ed9i dung chi ti\u1ebft.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, internet \u0111\u00e3 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u00e0 \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong s\u1ed1 m\u1ecdi ng\u01b0\u1eddi. Theo \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Twitter, Facebook, Instagram v\u00e0 LINE \u0111\u00e3 t\u0103ng l\u00ean. V\u1edbi s [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":60181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59944"}],"collection":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/comments?post=59944"}],"version-history":[{"count":1,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59944\/revisions"}],"predecessor-version":[{"id":60182,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59944\/revisions\/60182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media\/60181"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media?parent=59944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/categories?post=59944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/tags?post=59944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}