{"id":59969,"date":"2023-10-27T15:44:57","date_gmt":"2023-10-27T06:44:57","guid":{"rendered":"https:\/\/monolith.law\/vi\/?p=59969"},"modified":"2023-11-07T12:17:49","modified_gmt":"2023-11-07T03:17:49","slug":"companyname-search-competitors","status":"publish","type":"post","link":"https:\/\/monolith.law\/vi\/internet\/companyname-search-competitors","title":{"rendered":"Bi\u1ec7n ph\u00e1p \u0111\u1ed1i ph\u00f3 v\u1edbi v\u1ea5n \u0111\u1ec1 qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty kh\u00e1c xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm theo t\u00ean c\u00f4ng ty c\u1ee7a ch\u00fang t\u00f4i"},"content":{"rendered":"\n<p>C\u00f3 tr\u01b0\u1eddng h\u1ee3p khi b\u1ea1n t\u00ecm ki\u1ebfm t\u00ean c\u00f4ng ty, s\u1ea3n ph\u1ea9m ho\u1eb7c v\u1eadt li\u1ec7u kinh doanh c\u1ee7a m\u00ecnh tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c c\u00f4ng ty kh\u00e1c s\u1ebd xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0 do c\u00e1c c\u00f4ng ty kh\u00e1c ho\u1eb7c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft \u0111\u00e3 \u0111\u0103ng qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd tr\u00ean qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea c\u1ee7a Google ho\u1eb7c Yahoo!. \u0110\u1ec3 gi\u1ea3i th\u00edch, qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea l\u00e0:<\/p>\n\n\n\n<ol>\n<li>Qu\u1ea3ng c\u00e1o \u0111i k\u00e8m v\u1edbi li\u00ean k\u1ebft \u0111\u1ebfn trang m\u00e0 b\u1ea1n ch\u1ec9 \u0111\u1ecbnh<\/li>\n\n\n\n<li> V\u1edbi m\u1ed9t th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o (ho\u1eb7c ti\u00eau \u0111\u1ec1) nh\u1ea5t \u0111\u1ecbnh<\/li>\n\n\n\n<li> Khi t\u00ecm ki\u1ebfm v\u1edbi m\u1ed9t t\u1eeb kh\u00f3a nh\u1ea5t \u0111\u1ecbnh<\/li>\n<\/ol>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng. Ch\u00ednh n\u00f3 l\u00e0 m\u1ed9t bi\u1ec7n ph\u00e1p qu\u1ea3ng c\u00e1o h\u1ee3p l\u1ec7 \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng Internet, ng\u01b0\u1eddi mu\u1ed1n t\u00ecm m\u1ed9t lu\u1eadt s\u01b0 m\u1ea1nh trong &#8220;\u25cf\u25cf&#8221;, \u0111\u1ebfn trang web c\u1ee7a v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a m\u00ecnh, v\u00e0 kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng tr\u00e1ch c\u1ee9.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, \u0111\u00e1ng ti\u1ebfc l\u00e0,<\/p>\n\n\n\n<ol>\n<li>Khi t\u00ecm ki\u1ebfm t\u00ean c\u00f4ng ty (A) ho\u1eb7c t\u00ean s\u1ea3n ph\u1ea9m \/ v\u1eadt li\u1ec7u kinh doanh c\u1ee7a c\u00f4ng ty \u0111\u00f3<\/li>\n\n\n\n<li> C\u00e0i \u0111\u1eb7t \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty kh\u00e1c (B) ho\u1eb7c s\u1ea3n ph\u1ea9m \/ v\u1eadt li\u1ec7u kinh doanh c\u1ee7a h\u1ecd<\/li>\n\n\n\n<li> H\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng Internet quan t\u00e2m \u0111\u1ebfn A \u0111\u1ebfn B<\/li>\n<\/ol>\n\n\n\n<p>C\u00f3 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u0103ng v\u1edbi m\u1ee5c \u0111\u00edch nh\u01b0 v\u1eady. C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng nh\u1eefng qu\u1ea3ng c\u00e1o nh\u01b0 v\u1eady s\u1ebd c\u1ea3m th\u1ea5y &#8220;kh\u00f3 ch\u1ecbu&#8221; \u0111\u1ed1i v\u1edbi A.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/vi\/internet\/companyname-search-competitors\/#Co_nhung_quang_cao_duoc_dang_khong_co_y\" title=\"C\u00f3 nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u0103ng kh\u00f4ng c\u1ed1 \u00fd\">C\u00f3 nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u0103ng kh\u00f4ng c\u1ed1 \u00fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/vi\/internet\/companyname-search-competitors\/#Quang_cao_phien_phuc_khong_han_la_%E2%80%98bat_hop_phap%E2%80%99\" title=\"Qu\u1ea3ng c\u00e1o phi\u1ec1n ph\u1ee9c kh\u00f4ng h\u1eb3n l\u00e0 &#8216;b\u1ea5t h\u1ee3p ph\u00e1p&#8217;\">Qu\u1ea3ng c\u00e1o phi\u1ec1n ph\u1ee9c kh\u00f4ng h\u1eb3n l\u00e0 &#8216;b\u1ea5t h\u1ee3p ph\u00e1p&#8217;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/vi\/internet\/companyname-search-competitors\/#Google_khong_tien_hanh_dieu_tra_ve_viec_su_dung_thuong_hieu_nhu_mot_tu_khoa\" title=\"Google kh\u00f4ng ti\u1ebfn h\u00e0nh \u0111i\u1ec1u tra v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u1ed9t t\u1eeb kh\u00f3a\">Google kh\u00f4ng ti\u1ebfn h\u00e0nh \u0111i\u1ec1u tra v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u1ed9t t\u1eeb kh\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/vi\/internet\/companyname-search-competitors\/#Doi_tuong_nen_phan_doi_la_ai\" title=\"\u0110\u1ed1i t\u01b0\u1ee3ng n\u00ean ph\u1ea3n \u0111\u1ed1i l\u00e0 ai\">\u0110\u1ed1i t\u01b0\u1ee3ng n\u00ean ph\u1ea3n \u0111\u1ed1i l\u00e0 ai<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/vi\/internet\/companyname-search-competitors\/#Nha_cung_cap_dich_vu_quang_cao_liet_ke_nhu_Google_hay_Yahoo\" title=\"Nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea nh\u01b0 Google hay Yahoo!\">Nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea nh\u01b0 Google hay Yahoo!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/vi\/internet\/companyname-search-competitors\/#Dai_ly_quang_cao\" title=\"\u0110\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o\">\u0110\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/vi\/internet\/companyname-search-competitors\/#Nha_cung_cap_dich_vu_tiep_thi_lien_ket_ASP\" title=\"Nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (ASP)\">Nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (ASP)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/vi\/internet\/companyname-search-competitors\/#Nguoi_tham_gia_chuong_trinh_lien_ket\" title=\"Ng\u01b0\u1eddi tham gia ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft\">Ng\u01b0\u1eddi tham gia ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/vi\/internet\/companyname-search-competitors\/#May_chu_luu_tru_cho_trang_web_lien_ket\" title=\"M\u00e1y ch\u1ee7 l\u01b0u tr\u1eef cho trang web li\u00ean k\u1ebft\">M\u00e1y ch\u1ee7 l\u01b0u tr\u1eef cho trang web li\u00ean k\u1ebft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/vi\/internet\/companyname-search-competitors\/#Cong_ty_thanh_toan_Dich_vu_dai_ly_thanh_toan_the_tin_dung_va_thanh_toan_truc_tuyen\" title=\" C\u00f4ng ty thanh to\u00e1n (D\u1ecbch v\u1ee5 \u0111\u1ea1i l\u00fd thanh to\u00e1n th\u1ebb t\u00edn d\u1ee5ng v\u00e0 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn) \"> C\u00f4ng ty thanh to\u00e1n (D\u1ecbch v\u1ee5 \u0111\u1ea1i l\u00fd thanh to\u00e1n th\u1ebb t\u00edn d\u1ee5ng v\u00e0 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn) <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/vi\/internet\/companyname-search-competitors\/#Doi_thu_canh_tranh_mua_hang_thong_qua_quang_cao\" title=\"\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh mua h\u00e0ng th\u00f4ng qua qu\u1ea3ng c\u00e1o\">\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh mua h\u00e0ng th\u00f4ng qua qu\u1ea3ng c\u00e1o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/vi\/internet\/companyname-search-competitors\/#Tom_tat\" title=\"T\u00f3m t\u1eaft\">T\u00f3m t\u1eaft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/vi\/internet\/companyname-search-competitors\/#Gioi_thieu_ve_cac_bien_phap_cua_van_phong_luat_su_cua_chung_toi\" title=\"Gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i\">Gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_nhung_quang_cao_duoc_dang_khong_co_y\"><\/span>C\u00f3 nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u0103ng kh\u00f4ng c\u1ed1 \u00fd<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/Monolith.law\/wp-content\/uploads\/2021\/02\/companyname-search-competitors1.jpg\" alt=\"\" class=\"wp-image-27809\" \/><\/figure>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean ch\u00fang t\u00f4i mu\u1ed1n b\u1ea1n hi\u1ec3u l\u00e0, kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c \u0111\u0103ng v\u1edbi &#8220;\u00fd \u0111\u1ed3 x\u1ea5u&#8221; (theo ngh\u0129a h\u1eb9p), ho\u1eb7c \u0111\u01b0\u1ee3c \u0111\u0103ng m\u1ed9t c\u00e1ch c\u1ed1 \u00fd.<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea c\u1ee7a Google v\u00e0 Yahoo! c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m sau:<\/p>\n\n\n\n<ul>\n<li>Qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb ngay c\u1ea3 khi t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a ph\u1ea7n m\u1ed9t ho\u1eb7c t\u1eeb kh\u00f3a t\u01b0\u01a1ng t\u1ef1 m\u00e0 b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp<\/li>\n\n\n\n<li> Nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t &#8220;\u0111\u0103ng qu\u1ea3ng c\u00e1o v\u1edbi t\u1eeb kh\u00f3a n\u00e0y&#8221;<\/li>\n<\/ul>\n\n\n\n<p>Do \u0111\u00f3, c\u00f3 tr\u01b0\u1eddng h\u1ee3p c\u00e1c c\u00f4ng ty kh\u00e1c \u0111ang \u0111\u0103ng qu\u1ea3ng c\u00e1o kh\u00f4ng ho\u00e0n to\u00e0n hi\u1ec3u &#8220;khi t\u00ecm ki\u1ebfm b\u1eb1ng t\u1eeb kh\u00f3a n\u00e0o, qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea c\u1ee7a c\u00f4ng ty m\u00ecnh s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng&#8221;.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n y\u00eau c\u1ea7u x\u00f3a qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch qu\u00e1 m\u1ea1nh m\u1ebd ngay t\u1eeb \u0111\u1ea7u, c\u00f3 th\u1ec3 l\u00e0m c\u1ee9ng nh\u1eafc th\u00e1i \u0111\u1ed9 c\u1ee7a c\u00f4ng ty \u0111\u1ed1i t\u00e1c, l\u00e0m kh\u00f3 kh\u0103n vi\u1ec7c th\u1ea3o lu\u1eadn.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/Monolith.law\/wp-content\/uploads\/2021\/01\/ss-1.png\" alt=\"\" class=\"wp-image-27676\" \/><\/figure>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea c\u00f3 ch\u1ee9c n\u0103ng \u0111\u0103ng k\u00fd &#8220;t\u1eeb kh\u00f3a lo\u1ea1i tr\u1eeb ph\u00f9 h\u1ee3p v\u1edbi c\u1ee5m t\u1eeb&#8221;. \u0110\u01a1n gi\u1ea3n gi\u1ea3i th\u00edch, \u0111\u00e2y l\u00e0 c\u00e0i \u0111\u1eb7t &#8220;kh\u00f4ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o khi t\u00ecm ki\u1ebfm b\u1eb1ng t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 (v\u00e0 t\u1eeb kh\u00f3a ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p)&#8221;. Trong tr\u01b0\u1eddng h\u1ee3p c\u00f4ng ty \u0111\u1ed1i t\u00e1c kh\u00f4ng \u0111\u0103ng qu\u1ea3ng c\u00e1o v\u1edbi &#8220;\u00fd \u0111\u1ed3 x\u1ea5u&#8221; (theo ngh\u0129a h\u1eb9p), n\u1ebfu b\u1ea1n y\u00eau c\u1ea7u \u0111\u0103ng k\u00fd t\u1eeb kh\u00f3a lo\u1ea1i tr\u1eeb m\u1ed9t c\u00e1ch l\u1ecbch s\u1ef1, h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ed3ng \u00fd v\u1edbi y\u00eau c\u1ea7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_phien_phuc_khong_han_la_%E2%80%98bat_hop_phap%E2%80%99\"><\/span>Qu\u1ea3ng c\u00e1o phi\u1ec1n ph\u1ee9c kh\u00f4ng h\u1eb3n l\u00e0 &#8216;b\u1ea5t h\u1ee3p ph\u00e1p&#8217;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u00e0 \u0111i\u1ec1u ti\u1ebfp theo m\u00e0 ch\u00fang t\u00f4i mu\u1ed1n b\u1ea1n hi\u1ec3u l\u00e0, nh\u1eefng qu\u1ea3ng c\u00e1o nh\u01b0 v\u1eady kh\u00f4ng h\u1eb3n l\u00e0 &#8216;b\u1ea5t h\u1ee3p ph\u00e1p&#8217;.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, khi ngh\u0129 \u0111\u1ebfn quy\u1ec1n li\u00ean quan \u0111\u1ebfn &#8216;t\u00ean&#8217; c\u1ee7a c\u00f4ng ty, s\u1ea3n ph\u1ea9m ho\u1eb7c v\u1eadt li\u1ec7u kinh doanh c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 \u0111\u1ebfn &#8216;quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u&#8217;. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111\u00e3 \u0111\u0103ng k\u00fd quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u cho t\u00ean c\u00f4ng ty ho\u1eb7c t\u00ean s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, c\u00f4ng ty c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 quy\u1ec1n \u0111\u1ed1i v\u1edbi t\u00ean \u0111\u00f3, v\u00e0 vi\u1ec7c \u0111\u0103ng k\u00fd t\u00ean \u0111\u00f3 nh\u01b0 m\u1ed9t t\u1eeb kh\u00f3a trong qu\u1ea3ng c\u00e1o kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea5t h\u1ee3p ph\u00e1p.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 quy\u1ec1n &#8216;kh\u00f4ng \u0111\u01b0\u1ee3c n\u00f3i Disney&#8217;. N\u1ebfu t\u00ean &#8216;Disney&#8217; \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p t\u1ef1 \u00fd th\u00e0nh l\u1eadp m\u1ed9t c\u00f4ng ty v\u1edbi t\u00ean &#8216;C\u00f4ng ty c\u1ed5 ph\u1ea7n Disney&#8217;, nh\u01b0ng m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u1ef1 do tweet r\u1eb1ng &#8216;H\u00f4m nay t\u00f4i \u0111\u00e3 xem m\u1ed9t b\u1ed9 phim c\u1ee7a Disney&#8217;. Quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 quy\u1ec1n c\u1ea5m s\u1eed d\u1ee5ng m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng \u0111\u00e3 \u0111\u0103ng k\u00fd theo m\u1ed9t c\u00e1ch nh\u1ea5t \u0111\u1ecbnh, ho\u1eb7c theo thu\u1eadt ng\u1eef ph\u00e1p l\u00fd, &#8216;s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u&#8217;. K\u1ebft lu\u1eadn l\u00e0, n\u1ebfu t\u00ean c\u00f4ng ty ho\u1eb7c t\u00ean s\u1ea3n ph\u1ea9m ho\u1eb7c v\u1eadt li\u1ec7u kinh doanh \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u, trong m\u1ed1i quan h\u1ec7 v\u1edbi qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea,<\/p>\n\n\n\n<ul>\n<li>Vi\u1ec7c \u0111\u1eb7t t\u1eeb \u0111\u00f3 l\u00e0m t\u1eeb kh\u00f3a trong qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea l\u00e0 h\u1ee3p ph\u00e1p theo nguy\u00ean t\u1eafc<\/li>\n\n\n\n<li> Vi\u1ec7c c\u00f3 ph\u1ea3i l\u00e0 h\u1ee3p ph\u00e1p khi ghi t\u1eeb \u0111\u00f3 v\u00e0o v\u0103n b\u1ea3n qu\u1ea3ng c\u00e1o (ho\u1eb7c ti\u00eau \u0111\u1ec1) \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea hay kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c \u0111\u00e1nh gi\u00e1 t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3<\/li>\n<\/ul>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09 wp-block-embed-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"CCfXBbr7ks\"><a href=\"https:\/\/monolith.law\/vi\/internet\/listing-ads\">Vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u trong qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea v\u00e0 kh\u1ea3 n\u0103ng y\u00eau c\u1ea7u x\u00f3a b\u1ecf<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u trong qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea v\u00e0 kh\u1ea3 n\u0103ng y\u00eau c\u1ea7u x\u00f3a b\u1ecf&#8221; &#8212; \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\" src=\"https:\/\/monolith.law\/vi\/internet\/listing-ads\/embed#?secret=Hgb1OA33Tm#?secret=CCfXBbr7ks\" data-secret=\"CCfXBbr7ks\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>V\u00e0 v\u1ec1 qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea c\u00f3 th\u1ec3 n\u00f3i l\u00e0 b\u1ea5t h\u1ee3p ph\u00e1p theo ph\u00e1p lu\u1eadt, trong qu\u00e1 tr\u00ecnh \u0111\u00e0m ph\u00e1n, cu\u1ed1i c\u00f9ng, b\u1ea1n n\u00ean xem x\u00e9t vi\u1ec7c y\u00eau c\u1ea7u x\u00f3a v\u1edbi t\u1ea7m nh\u00ecn d\u1eebng vi\u1ec7c \u0111\u0103ng qu\u1ea3ng c\u00e1o v\u00e0 y\u00eau c\u1ea7u b\u1ed3i th\u01b0\u1eddng thi\u1ec7t h\u1ea1i, nh\u01b0ng kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c c\u00f4ng ty kh\u00e1c m\u00e0 b\u1ea1n c\u1ea3m th\u1ea5y &#8216;kh\u00f3 ch\u1ecbu&#8217; \u0111\u1ec1u c\u00f3 th\u1ec3 n\u00f3i l\u00e0 b\u1ea5t h\u1ee3p ph\u00e1p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_khong_tien_hanh_dieu_tra_ve_viec_su_dung_thuong_hieu_nhu_mot_tu_khoa\"><\/span>Google kh\u00f4ng ti\u1ebfn h\u00e0nh \u0111i\u1ec1u tra v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u1ed9t t\u1eeb kh\u00f3a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/Monolith.law\/wp-content\/uploads\/2021\/02\/companyname-search-competitors2.jpg\" alt=\"\" class=\"wp-image-27810\" \/><\/figure>\n\n\n\n<p>V\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, Google \u0111\u00e3 n\u00f3i r\u1eb1ng,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>S\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u1ed9t t\u1eeb kh\u00f3a<br>Vi\u1ec7c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u1ed9t t\u1eeb kh\u00f3a kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a vi\u1ec7c \u0111i\u1ec1u tra ho\u1eb7c h\u1ea1n ch\u1ebf c\u1ee7a Google.<br><\/p>\n<cite><a href=\"https:\/\/support.google.com\/adspolicy\/answer\/6118?hl=ja\" target=\"_blank\" rel=\"noreferrer noopener\">Th\u01b0\u01a1ng hi\u1ec7u &#8211; Tr\u1ee3 gi\u00fap Ch\u00ednh s\u00e1ch Qu\u1ea3ng c\u00e1o Google[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Google \u0111\u00e3 r\u00f5 r\u00e0ng th\u00e1i \u0111\u1ed9 r\u1eb1ng, n\u1ebfu t\u1eeb kh\u00f3a \u0111\u00e3 \u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp nh\u01b0 m\u1ed9t t\u1eeb kh\u00f3a qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea, \u0111i\u1ec1u \u0111\u00f3 l\u00e0 h\u1ee3p ph\u00e1p v\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a vi\u1ec7c \u0111i\u1ec1u tra. Tuy nhi\u00ean, c\u00f3 th\u1ec3 c\u00f3 ph\u1ea1m vi th\u1ea3o lu\u1eadn v\u1ec1 vi\u1ec7c li\u1ec7u quy\u1ebft \u0111\u1ecbnh to\u00e0n di\u1ec7n n\u00e0y c\u00f3 lu\u00f4n \u0111\u00fang v\u1ec1 m\u1eb7t ph\u00e1p l\u00fd hay kh\u00f4ng.<\/p>\n\n\n\n<p>Bao g\u1ed3m nh\u1eefng \u0111i\u1ec3m nh\u01b0 v\u1eady, th\u1ef1c t\u1ebf, vi\u1ec7c \u0111\u00e1nh gi\u00e1 t\u00ednh ph\u00e1p l\u00fd l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 r\u1ea5t ph\u1ee9c t\u1ea1p, v\u00e0 \u0111\u00e2y l\u00e0 tr\u01b0\u1eddng h\u1ee3p m\u00e0 lu\u1eadt s\u01b0 c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y n\u00ean \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doi_tuong_nen_phan_doi_la_ai\"><\/span>\u0110\u1ed1i t\u01b0\u1ee3ng n\u00ean ph\u1ea3n \u0111\u1ed1i l\u00e0 ai<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/Monolith.law\/wp-content\/uploads\/2021\/02\/companyname-search-competitors3.jpg\" alt=\"\" class=\"wp-image-27811\" \/><\/figure>\n\n\n\n<p>X\u00e9t d\u1ef1a tr\u00ean nh\u1eefng v\u1ea5n \u0111\u1ec1 nh\u01b0 tr\u00ean, \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n n\u00ean ph\u1ea3n \u0111\u1ed1i \u0111\u1ed1i v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c c\u00f4ng ty kh\u00e1c m\u00e0 b\u1ea1n c\u1ea3m th\u1ea5y &#8220;kh\u00f3 ch\u1ecbu&#8221; c\u00f3 th\u1ec3 l\u00e0 nhi\u1ec1u nh\u01b0 sau. \u0110\u00e2y l\u00e0 ch\u1ee7 \u0111\u1ec1 c\u1ea7n \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea d\u1ef1a tr\u00ean ki\u1ebfn th\u1ee9c v\u1ec1 c\u01a1 ch\u1ebf c\u1ee7a qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea v\u00e0 affiliate, c\u0169ng nh\u01b0 c\u00e1ch ch\u00fang th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean Internet. V\u00ec v\u1eady, \u0111\u00e2y l\u00e0 m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn chuy\u00ean m\u00f4n \u0111\u1ebfn m\u1ed9t m\u1ee9c \u0111\u1ed9 nh\u1ea5t \u0111\u1ecbnh v\u1ec1 IT.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nha_cung_cap_dich_vu_quang_cao_liet_ke_nhu_Google_hay_Yahoo\"><\/span>Nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea nh\u01b0 Google hay Yahoo!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, ch\u00fang ta c\u1ea7n xem x\u00e9t \u0111\u1ebfn nh\u1eefng nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea, v\u00ed d\u1ee5 nh\u01b0 Google n\u1ebfu \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea c\u1ee7a Google. Tuy nhi\u00ean, vi\u1ec7c nh\u1eefng nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 n\u00e0y, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o m\u00e0 t\u1eeb kh\u00f3a \u0111\u0103ng k\u00fd bao g\u1ed3m t\u00ean c\u00f4ng ty, s\u1ea3n ph\u1ea9m ho\u1eb7c t\u00ean h\u00e0ng h\u00f3a c\u1ee7a ch\u00ednh h\u1ecd, c\u00f3 ti\u1ebfn h\u00e0nh \u0111i\u1ec1u tra ho\u1eb7c h\u1ea1n ch\u1ebf kh\u00f4ng, th\u00ec nh\u01b0 \u0111\u00e3 n\u00eau \u1edf tr\u00ean, h\u1ecd th\u01b0\u1eddng kh\u00f4ng th\u00edch \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dai_ly_quang_cao\"><\/span>\u0110\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/Monolith.law\/wp-content\/uploads\/2021\/02\/companyname-search-competitors5.jpg\" alt=\"\" class=\"wp-image-27813\" \/><\/figure>\n\n\n\n<p>Ti\u1ebfp theo, ch\u00fang ta n\u00f3i v\u1ec1 c\u00e1c \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o th\u1ef1c s\u1ef1 \u0111ang \u0111\u0103ng nh\u1eefng qu\u1ea3ng c\u00e1o n\u00e0y. \u0110\u1eb7c bi\u1ec7t khi \u0111\u1ed1i t\u00e1c l\u00e0 m\u1ed9t c\u00f4ng ty l\u1edbn, qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u0103ng b\u1edfi ch\u00ednh c\u00f4ng ty l\u1edbn n\u00e0y m\u00e0 th\u01b0\u1eddng l\u00e0 do c\u00e1c \u0111\u1ea1i l\u00fd ngo\u00e0i \u0111\u01b0\u1ee3c thu\u00ea \u0111\u1ec3 \u0111\u0103ng. V\u00ed d\u1ee5, khi t\u00ecm ki\u1ebfm t\u00ean c\u00f4ng ty c\u1ee7a m\u00ecnh (A), qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty \u0111\u1ed1i t\u00e1c (B) xu\u1ea5t hi\u1ec7n, nh\u01b0ng th\u1ef1c t\u1ebf, qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea n\u00e0y kh\u00f4ng ph\u1ea3i do B m\u00e0 do \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o (C) \u0111\u01b0\u1ee3c B \u1ee7y th\u00e1c \u0111ang v\u1eadn h\u00e0nh.<\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u0103ng l\u00e0 b\u1ea5t h\u1ee3p ph\u00e1p, n\u1ebfu vi\u1ec7c \u0111\u00e0m ph\u00e1n g\u1eb7p kh\u00f3 kh\u0103n v\u00e0 cu\u1ed1i c\u00f9ng tr\u1edf th\u00e0nh m\u1ed9t v\u1ee5 ki\u1ec7n, A s\u1ebd ki\u1ec7n B. V\u00e0 v\u00ec C \u0111\u00e3 \u0111\u01b0\u1ee3c B \u1ee7y th\u00e1c \u0111\u1ec3 v\u1eadn h\u00e0nh qu\u1ea3ng c\u00e1o, C n\u00ean tr\u00e1nh t\u00ecnh hu\u1ed1ng m\u00e0 B thua ki\u1ec7n trong v\u1ee5 ki\u1ec7n n\u00e0y. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, c\u00f3 th\u1ec3 B kh\u00f4ng bi\u1ebft chi ti\u1ebft v\u1ec1 vi\u1ec7c v\u1eadn h\u00e0nh qu\u1ea3ng c\u00e1o, n\u1ebfu bi\u1ebft C l\u00e0 c\u00f4ng ty n\u00e0o, vi\u1ec7c y\u00eau c\u1ea7u C x\u00f3a qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 s\u1ebd su\u00f4n s\u1ebb h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nha_cung_cap_dich_vu_tiep_thi_lien_ket_ASP\"><\/span>Nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (ASP)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ti\u1ebfp theo, ch\u00fang ta xem x\u00e9t tr\u01b0\u1eddng h\u1ee3p qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (ho\u1eb7c \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn n\u00f3) kh\u00f4ng ph\u1ea3i l\u00e0 doanh nghi\u1ec7p c\u1ea1nh tranh m\u00e0 l\u00e0 trang web ti\u1ebfp th\u1ecb li\u00ean k\u1ebft, n\u01a1i gi\u1edbi thi\u1ec7u v\u00e0 c\u1ed1 g\u1eafng b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p c\u1ea1nh tranh. C\u1ee5 th\u1ec3, <\/p>\n\n\n\n<ol>\n<li>Ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm t\u00ean c\u00f4ng ty c\u1ee7a m\u00ecnh (A)<\/li>\n\n\n\n<li> \u0110\u01b0\u1ee3c d\u1eabn d\u1eaft \u0111\u1ebfn trang web gi\u1edbi thi\u1ec7u v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty kh\u00e1c (B)<\/li>\n\n\n\n<li> Khi mua h\u00e0ng t\u1eeb trang web n\u00e0y, ng\u01b0\u1eddi v\u1eadn h\u00e0nh trang web ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (C) nh\u1eadn \u0111\u01b0\u1ee3c ti\u1ec1n th\u01b0\u1edfng t\u1eeb B<\/li>\n<\/ol>\n\n\n\n<p>\u0110\u00f3 l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh kinh doanh t\u1ed3n t\u1ea1i.<\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, C nh\u1eadn ti\u1ec1n th\u01b0\u1edfng ti\u1ebfp th\u1ecb li\u00ean k\u1ebft t\u1eeb B th\u00f4ng qua nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;Nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (ASP)&#8221;.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft (ti\u1ebfng Anh: Affiliate Service Provider), vi\u1ebft t\u1eaft l\u00e0 ASP, l\u00e0 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean th\u00e0nh c\u00f4ng ch\u1ee7 y\u1ebfu tr\u00ean Internet. Ng\u01b0\u1eddi \u0111\u0103ng qu\u1ea3ng c\u00e1o (EC) y\u00eau c\u1ea7u \u0111\u0103ng qu\u1ea3ng c\u00e1o tr\u00ean trang web do c\u00e1 nh\u00e2n ho\u1eb7c doanh nghi\u1ec7p v\u1eadn h\u00e0nh th\u00f4ng qua ASP, v\u00e0 tr\u1ea3 ti\u1ec1n cho trang web ti\u1ebfp th\u1ecb li\u00ean k\u1ebft d\u01b0\u1edbi d\u1ea1ng ti\u1ec1n th\u01b0\u1edfng th\u00e0nh c\u00f4ng khi \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u ki\u1ec7n th\u00e0nh c\u00f4ng \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp tr\u01b0\u1edbc, nh\u01b0 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o ho\u1eb7c mua s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o. <\/p>\n<cite><a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E3%82%A2%E3%83%95%E3%82%A3%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%88%E3%83%BB%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9%E3%83%BB%E3%83%97%E3%83%AD%E3%83%90%E3%82%A4%E3%83%80\" target=\"_blank\" rel=\"noreferrer noopener\">Nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft &#8211; Wikipedia[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>V\u00e0 t\u00f9y thu\u1ed9c v\u00e0o ASP, vi\u1ec7c nh\u1eadn ti\u1ec1n th\u01b0\u1edfng ti\u1ebfp th\u1ecb li\u00ean k\u1ebft t\u1eeb kh\u00e1ch h\u00e0ng thu \u0111\u01b0\u1ee3c th\u00f4ng qua qu\u1ea3ng c\u00e1o b\u1ea5t h\u1ee3p ph\u00e1p nh\u01b0 vi ph\u1ea1m quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 b\u1ecb c\u1ea5m. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 th\u00f4ng b\u00e1o cho ASP r\u1eb1ng &#8220;Ng\u01b0\u1eddi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n (C) \u0111\u00e3 vi ph\u1ea1m \u0111i\u1ec1u kho\u1ea3n d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 doanh nghi\u1ec7p c\u1ee7a ch\u00fang t\u00f4i (A) \u0111\u00e3 b\u1ecb thi\u1ec7t h\u1ea1i do h\u00e0nh vi n\u00e0y&#8221;, v\u00e0 y\u00eau c\u1ea7u ASP th\u00fac \u0111\u1ea9y C \u0111\u1ec3 x\u00f3a qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nguoi_tham_gia_chuong_trinh_lien_ket\"><\/span>Ng\u01b0\u1eddi tham gia ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 n\u00eau \u1edf tr\u00ean, r\u00f5 r\u00e0ng, kh\u00f4ng ch\u1ec9 v\u1edbi ASP, m\u00e0 c\u00f2n c\u00f3 th\u1ec3 y\u00eau c\u1ea7u ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh trang web li\u00ean k\u1ebft (ng\u01b0\u1eddi tham gia ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft) C x\u00f3a th\u00f4ng tin t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, nhi\u1ec1u trang web li\u00ean k\u1ebft th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh \u1ea9n danh \u00edt nh\u1ea5t l\u00e0 tr\u00ean b\u1ec1 m\u1eb7t, v\u00e0 kh\u00f4ng \u00edt tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng ghi r\u00f5 th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh. Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady, vi\u1ec7c x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi tham gia ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa \u0111i\u1ec1u tra IT v\u00e0 th\u1ee7 t\u1ee5c ph\u00e1p l\u00fd, \u0111\u00e2y l\u00e0 c\u00f4ng vi\u1ec7c \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n cao.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"May_chu_luu_tru_cho_trang_web_lien_ket\"><\/span>M\u00e1y ch\u1ee7 l\u01b0u tr\u1eef cho trang web li\u00ean k\u1ebft<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nh\u01b0 c\u00e1c m\u00f4 h\u00ecnh \u0111\u00e3 n\u00eau tr\u00ean, c\u00f3 tr\u01b0\u1eddng h\u1ee3p &#8220;ng\u01b0\u1eddi v\u1eadn h\u00e0nh trang web li\u00ean k\u1ebft kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c&#8221; nh\u01b0ng &#8220;m\u00e1y ch\u1ee7 l\u01b0u tr\u1eef trang web \u0111\u00f3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c&#8221;. Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady, ch\u00fang ta c\u0169ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 y\u00eau c\u1ea7u ng\u01b0\u1eddi li\u00ean k\u1ebft (C) x\u00f3a th\u00f4ng qua m\u00e1y ch\u1ee7 l\u01b0u tr\u1eef.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cong_ty_thanh_toan_Dich_vu_dai_ly_thanh_toan_the_tin_dung_va_thanh_toan_truc_tuyen\"><\/span> C\u00f4ng ty thanh to\u00e1n (D\u1ecbch v\u1ee5 \u0111\u1ea1i l\u00fd thanh to\u00e1n th\u1ebb t\u00edn d\u1ee5ng v\u00e0 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn) <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/Monolith.law\/wp-content\/uploads\/2021\/02\/companyname-search-competitors4.jpg\" alt=\"\" class=\"wp-image-27812\" \/><\/figure>\n\n\n\n<p>Nhi\u1ec1u nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 \u1ee9ng d\u1ee5ng (ASP) v\u00e0 ng\u01b0\u1eddi tham gia ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft (Affiliate) \u0111\u00e3 k\u00fd h\u1ee3p \u0111\u1ed3ng v\u1edbi c\u00e1c c\u00f4ng ty thanh to\u00e1n \u0111\u1ec3 c\u00f3 th\u1ec3 nh\u1eadn ti\u1ec1n th\u01b0\u1edfng t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft tr\u00ean Internet.<br>Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 th\u00f4ng b\u00e1o cho c\u00f4ng ty thanh to\u00e1n r\u1eb1ng &#8220;Ng\u01b0\u1eddi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a qu\u00fd c\u00f4ng ty (C) \u0111\u00e3 vi ph\u1ea1m \u0111i\u1ec1u kho\u1ea3n d\u1ecbch v\u1ee5 c\u1ee7a qu\u00fd c\u00f4ng ty, v\u00e0 do \u0111\u00f3, c\u00f4ng ty c\u1ee7a ch\u00fang t\u00f4i (A) \u0111\u00e3 b\u1ecb thi\u1ec7t h\u1ea1i&#8221;. H\u1ecd c\u0169ng c\u00f3 th\u1ec3 y\u00eau c\u1ea7u c\u00f4ng ty thanh to\u00e1n h\u1ed7 tr\u1ee3 y\u00eau c\u1ea7u C x\u00f3a qu\u1ea3ng c\u00e1o th\u00f4ng qua c\u00f4ng ty thanh to\u00e1n. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doi_thu_canh_tranh_mua_hang_thong_qua_quang_cao\"><\/span>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh mua h\u00e0ng th\u00f4ng qua qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh (B) m\u00e0 cu\u1ed1i c\u00f9ng s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c mua d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb t\u1eeb vi\u1ec7c t\u00ecm ki\u1ebfm t\u00ean c\u00f4ng ty c\u1ee7a ch\u00ednh h\u1ecd, nh\u01b0 ch\u00fang t\u00f4i \u0111\u00e3 gi\u1ea3i th\u00edch \u0111\u1ebfn nay, c\u00f3 th\u1ec3 l\u00e0:<\/p>\n\n\n\n<ul>\n<li>Tr\u01b0\u1eddng h\u1ee3p \u0111ang \u0111\u0103ng qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng \u1ee9ng ngay trong c\u00f4ng ty c\u1ee7a h\u1ecd<\/li>\n\n\n\n<li>Tr\u01b0\u1eddng h\u1ee3p y\u00eau c\u1ea7u \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o \u0111\u0103ng qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng \u1ee9ng (ho\u1eb7c t\u1ea5t c\u1ea3 c\u00e1c qu\u1ea3ng c\u00e1o li\u1ec7t k\u00ea ho\u1eb7c t\u1ea5t c\u1ea3 c\u00e1c qu\u1ea3ng c\u00e1o)<\/li>\n\n\n\n<li>Tr\u01b0\u1eddng h\u1ee3p th\u00f4ng qua ASP, cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty h\u1ecd<\/li>\n<\/ul>\n\n\n\n<p>Tuy nhi\u00ean, d\u00f9 tr\u01b0\u1eddng h\u1ee3p n\u00e0o, h\u1ecd \u0111\u1ec1u \u1edf v\u1ecb tr\u00ed \u1ee7y th\u00e1c cho \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o ho\u1eb7c \u1ee7y th\u00e1c cho nh\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft th\u00f4ng qua ASP, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi qu\u1ea3ng c\u00e1o l\u00e0 b\u1ea5t h\u1ee3p ph\u00e1p, h\u1ecd n\u00ean ng\u1eebng qu\u1ea3ng c\u00e1o \u0111\u00f3. C\u00f3 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p l\u00e0 ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 y\u00eau c\u1ea7u h\u1ecd ng\u1eebng \u0111\u0103ng qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tom_tat\"><\/span>T\u00f3m t\u1eaft<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u1ea5n \u0111\u1ec1 v\u1ec1 vi\u1ec7c qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c c\u00f4ng ty kh\u00e1c xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u1edbi t\u00ean c\u00f4ng ty c\u1ee7a ch\u00fang ta,<\/p>\n\n\n\n<ul>\n<li>C\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p c\u00f3 th\u1ec3 n\u00f3i l\u00e0 vi ph\u1ea1m ph\u00e1p lu\u1eadt, ho\u1eb7c nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00ean y\u00eau c\u1ea7u x\u00f3a m\u1ed9t c\u00e1ch l\u1ecbch s\u1ef1, v\u00e0 c\u00e1ch th\u01b0\u01a1ng l\u01b0\u1ee3ng n\u00e0o n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ph\u1ee5 thu\u1ed9c v\u00e0o t\u1eebng tr\u01b0\u1eddng h\u1ee3p, v\u00e0 vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00f3 \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n v\u1ec1 ph\u00e1p lu\u1eadt<\/li>\n\n\n\n<li>Vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 vi\u1ec7c n\u00ean th\u01b0\u01a1ng l\u01b0\u1ee3ng v\u1edbi ai \u0111\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c v\u1ec1 IT v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 kinh doanh tr\u00ean Internet, v\u00e0 c\u0169ng c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p li\u00ean quan \u0111\u1ebfn c\u00e1c th\u1ee7 t\u1ee5c ph\u00e1p l\u00fd trong vi\u1ec7c \u0111i\u1ec1u tra, n\u00ean c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 c\u1ea3 IT v\u00e0 ph\u00e1p lu\u1eadt<\/li>\n<\/ul>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y r\u1ea5t chuy\u00ean m\u00f4n.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, n\u1ebfu n\u00f3i th\u00eam, v\u00ec vi\u1ec7c th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm \u0111\u1ecbnh k\u1ef3 trong c\u00f4ng ty v\u1ec1 t\u00ecnh h\u00ecnh \u0111\u0103ng qu\u1ea3ng c\u00e1o &#8220;kh\u00f3 ch\u1ecbu&#8221; n\u00e0y c\u0169ng \u0111\u00f2i h\u1ecfi th\u1eddi gian, n\u00ean n\u1ebfu c\u00f3 th\u1ec3, t\u1ed1t h\u01a1n h\u1ebft l\u00e0 n\u00ean thu\u00ea ngo\u00e0i c\u1ea3 vi\u1ec7c \u0111i\u1ec1u tra n\u00e0y.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng, b\u1ea1n n\u00ean y\u00eau c\u1ea7u c\u00e1c bi\u1ec7n ph\u00e1p \u0111\u1ed1i ph\u00f3 v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c c\u00f4ng ty kh\u00e1c t\u1eeb c\u00e1c v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u00f3 chuy\u00ean m\u00f4n cao v\u1ec1 IT v\u00e0 ph\u00e1p lu\u1eadt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mce_6\"><span class=\"ez-toc-section\" id=\"Gioi_thieu_ve_cac_bien_phap_cua_van_phong_luat_su_cua_chung_toi\"><\/span>Gi\u1edbi thi\u1ec7u v\u1ec1 c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u0103n ph\u00f2ng lu\u1eadt s\u01b0 Monolis, v\u1edbi chuy\u00ean m\u00f4n cao v\u1ec1 IT, \u0111\u1eb7c bi\u1ec7t l\u00e0 Internet v\u00e0 lu\u1eadt, cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 &#8220;\u00d4 nhi\u1ec5m danh s\u00e1ch&#8221; n\u00e0y. Chi ti\u1ebft \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y. <\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/listingadspollution\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/listingadspollution[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3 tr\u01b0\u1eddng h\u1ee3p khi b\u1ea1n t\u00ecm ki\u1ebfm t\u00ean c\u00f4ng ty, s\u1ea3n ph\u1ea9m ho\u1eb7c v\u1eadt li\u1ec7u kinh doanh c\u1ee7a m\u00ecnh tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c c\u00f4ng ty kh\u00e1c s\u1ebd xu\u1ea5t hi\u1ec7n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y l\u00e0 do c\u00e1c c\u00f4n [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":60147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,41],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59969"}],"collection":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/comments?post=59969"}],"version-history":[{"count":1,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59969\/revisions"}],"predecessor-version":[{"id":60148,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59969\/revisions\/60148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media\/60147"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media?parent=59969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/categories?post=59969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/tags?post=59969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}