{"id":59994,"date":"2023-10-27T15:44:58","date_gmt":"2023-10-27T06:44:58","guid":{"rendered":"https:\/\/monolith.law\/vi\/?p=59994"},"modified":"2025-11-19T15:40:25","modified_gmt":"2025-11-19T06:40:25","slug":"amazon-customers-reviews","status":"publish","type":"post","link":"https:\/\/monolith.law\/vi\/internet\/amazon-customers-reviews","title":{"rendered":"X\u00f3a b\u1ecf thi\u1ec7t h\u1ea1i v\u1ec1 danh ti\u1ebfng t\u1eeb \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean Amazon"},"content":{"rendered":"\n<p>Hi\u1ec7n nay, khi m\u00e0 ng\u01b0\u1eddi d\u00f9ng internet chi\u1ebfm h\u01a1n 80% d\u00e2n s\u1ed1, ch\u00fang ta c\u00f3 th\u1ec3 mua h\u1ea7u h\u1ebft c\u00e1c m\u1eb7t h\u00e0ng th\u00f4ng qua vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Tuy nhi\u00ean, m\u1ed9t nh\u01b0\u1ee3c \u0111i\u1ec3m l\u1edbn c\u1ee7a mua s\u1eafm tr\u1ef1c tuy\u1ebfn l\u00e0 kh\u00f4ng th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp. Th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m tr\u00ean mua s\u1eafm tr\u1ef1c tuy\u1ebfn th\u01b0\u1eddng kh\u00e1 h\u1ea1n ch\u1ebf.<\/p>\n\n\n\n<p>\u0110\u1ec3 b\u1ed5 sung th\u00f4ng tin thi\u1ebfu s\u00f3t, &#8220;\u0111\u00e1nh gi\u00e1 &#8211; nh\u1eadn x\u00e9t&#8221; \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. Tr\u00ean c\u00e1c trang web \u0111\u00e1nh gi\u00e1, ng\u01b0\u1eddi mua s\u1ebd \u0111\u0103ng t\u1ea3i nh\u1eefng nh\u1eadn x\u00e9t v\u1ec1 c\u1ea3m gi\u00e1c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u00ecm ki\u1ebfm th\u00f4ng tin chi ti\u1ebft t\u1eeb \u0111\u00f3.<\/p>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean Amazon. Nh\u1eefng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean Amazon, n\u01a1i m\u00e0 c\u1ea3m nh\u1eadn v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3, \u0111\u00e3 tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n<p>V\u1eady th\u00ec, nh\u1eefng ng\u01b0\u1eddi ho\u1eb7c doanh nghi\u1ec7p \u0111ang b\u00e1n h\u00e0ng ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5 tr\u00ean Amazon n\u00ean x\u1eed l\u00fd nh\u01b0 th\u1ebf n\u00e0o v\u1edbi nh\u1eefng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/vi\/internet\/amazon-customers-reviews\/#Amazon_la_gi\" title=\"Amazon l\u00e0 g\u00ec?\">Amazon l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/vi\/internet\/amazon-customers-reviews\/#Trang_web_danh_gia_la_gi\" title=\"Trang web \u0111\u00e1nh gi\u00e1 l\u00e0 g\u00ec?\">Trang web \u0111\u00e1nh gi\u00e1 l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/vi\/internet\/amazon-customers-reviews\/#Cach_su_dung_danh_gia_cua_khach_hang_tren_Amazon\" title=\"C\u00e1ch s\u1eed d\u1ee5ng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean Amazon\">C\u00e1ch s\u1eed d\u1ee5ng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/vi\/internet\/amazon-customers-reviews\/#Giai_doan_loc_san_pham_va_danh_gia_cua_khach_hang\" title=\"Giai \u0111o\u1ea1n l\u1ecdc s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng\">Giai \u0111o\u1ea1n l\u1ecdc s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/vi\/internet\/amazon-customers-reviews\/#Giai_doan_quyet_dinh_san_pham_va_danh_gia_cua_khach_hang\" title=\"Giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng\">Giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/vi\/internet\/amazon-customers-reviews\/#Lieu_chung_ta_co_the_tin_tuong_vao_danh_gia_cua_khach_hang_tren_Amazon_khong\" title=\"Li\u1ec7u ch\u00fang ta c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0o \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean Amazon kh\u00f4ng?\">Li\u1ec7u ch\u00fang ta c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0o \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean Amazon kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/vi\/internet\/amazon-customers-reviews\/#Amazon_va_danh_gia_cua_khach_hang_ve_sach\" title=\"Amazon v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u00e1ch\">Amazon v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u00e1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/vi\/internet\/amazon-customers-reviews\/#Doanh_nghiep_nguoi_tieu_dung_va_danh_gia_cua_khach_hang\" title=\"Doanh nghi\u1ec7p, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng\">Doanh nghi\u1ec7p, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_la_gi\"><\/span>Amazon l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amazon.com, m\u1ed9t c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111ang v\u1eadn h\u00e0nh c\u00e1c trang web t\u1ea1i Nh\u1eadt B\u1ea3n, Anh, \u0110\u1ee9c, Ph\u00e1p, Canada, Trung Qu\u1ed1c, \u00dd, T\u00e2y Ban Nha v\u00e0 nhi\u1ec1u qu\u1ed1c gia kh\u00e1c. T\u1ea1i Nh\u1eadt B\u1ea3n, Amazon cung c\u1ea5p h\u01a1n 200 tri\u1ec7u lo\u1ea1i s\u1ea3n ph\u1ea9m bao g\u1ed3m s\u00e1ch ti\u1ebfng Nh\u1eadt, s\u00e1ch ti\u1ebfng n\u01b0\u1edbc ngo\u00e0i, CD, DVD, ph\u1ea7n m\u1ec1m PC, tr\u00f2 ch\u01a1i, \u0111i\u1ec7n t\u1eed, v\u0103n ph\u00f2ng ph\u1ea9m v\u00e0 \u0111\u1ed3 d\u00f9ng v\u0103n ph\u00f2ng, \u0111\u1ed3 gia d\u1ee5ng v\u00e0 nh\u00e0 b\u1ebfp, \u0111\u1ed3 ch\u01a1i v\u00e0 s\u1edf th\u00edch, th\u1ec3 thao, s\u1ee9c kh\u1ecfe v\u00e0 l\u00e0m \u0111\u1eb9p, m\u1ef9 ph\u1ea9m, \u0111\u1ed3ng h\u1ed3, \u0111\u1ed3 d\u00f9ng cho tr\u1ebb em v\u00e0 ph\u1ee5 n\u1eef mang thai, qu\u1ea7n \u00e1o v\u00e0 gi\u00e0y d\u00e9p, trang s\u1ee9c, th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng. Ngo\u00e0i ra, Amazon c\u0169ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u d\u1ecbch v\u1ee5 cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p b\u00e1n h\u00e0ng tr\u00ean Amazon, l\u00e0m cho s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m tr\u00ean trang web ng\u00e0y c\u00e0ng t\u0103ng l\u00ean.<\/p>\n\n\n\n<p>Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y, s\u1ed1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 mua s\u1eafm tr\u1ef1c tuy\u1ebfn c\u1ee7a Amazon t\u1ea1i Nh\u1eadt B\u1ea3n v\u00e0o th\u00e1ng 6 n\u0103m 2018 (n\u0103m Heisei 30) l\u00e0 kho\u1ea3ng 40,8 tri\u1ec7u ng\u01b0\u1eddi, chi\u1ebfm 56% d\u00e2n s\u1ed1 t\u1eeb 18 \u0111\u1ebfn 64 tu\u1ed5i t\u1ea1i Nh\u1eadt B\u1ea3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trang_web_danh_gia_la_gi\"><\/span>Trang web \u0111\u00e1nh gi\u00e1 l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trang web \u0111\u00e1nh gi\u00e1 l\u00e0 trang web tr\u00ean Internet \u0111\u0103ng t\u1ea3i th\u00f4ng tin &#8220;\u0111\u00e1nh gi\u00e1&#8221; v\u1ec1 c\u00e1 nh\u00e2n, doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, v\u00e0 nh\u1eefng th\u00f4ng tin t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn c\u00e1c lo\u1ea1i trang web \u0111\u00e1nh gi\u00e1 sau:<\/p>\n\n\n\n<ol>\n<li>Trang web ch\u1ee7 y\u1ebfu \u0111\u1ec3 trao \u0111\u1ed5i th\u00f4ng tin \u0111\u00e1nh gi\u00e1<\/li>\n\n\n\n<li>Trang web \u0111\u0103ng t\u1ea3i th\u00f4ng tin du l\u1ecbch, th\u00f4ng tin \u1ea9m th\u1ef1c, th\u00f4ng tin s\u1ea3n ph\u1ea9m, v.v., cung c\u1ea5p d\u1ecbch v\u1ee5 trao \u0111\u1ed5i th\u00f4ng tin \u0111\u00e1nh gi\u00e1 v\u1ec1 kh\u00e1ch s\u1ea1n, nh\u00e0 h\u00e0ng, s\u1ea3n ph\u1ea9m, v.v. nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd<\/li>\n\n\n\n<li>Blog v\u00e0 c\u00e1c trang web kh\u00e1c cung c\u1ea5p th\u00f4ng tin, nh\u01b0 blog cung c\u1ea5p th\u00f4ng tin v\u1ec1 &#8220;s\u1ea3n ph\u1ea9m \u0111\u1ec1 xu\u1ea5t&#8221;, v.v.<\/li>\n<\/ol>\n\n\n\n<p>Amazon l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho lo\u1ea1i trang web \u0111\u00e1nh gi\u00e1 th\u1ee9 2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cach_su_dung_danh_gia_cua_khach_hang_tren_Amazon\"><\/span>C\u00e1ch s\u1eed d\u1ee5ng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean Amazon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00e1ch b\u1ea1n s\u1eed d\u1ee5ng Amazon v\u00e0 c\u00e1ch b\u1ea1n s\u1eed d\u1ee5ng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y theo t\u1eebng ng\u01b0\u1eddi, nh\u01b0ng c\u00f3 l\u1ebd m\u1ed9t trong nh\u1eefng c\u00e1ch s\u1eed d\u1ee5ng ti\u00eau bi\u1ec3u nh\u01b0 sau.<\/p>\n\n\n\n<p>Theo m\u1ed9t nghi\u00ean c\u1ee9u \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, s\u1ea3n ph\u1ea9m h\u00e0ng \u0111\u1ea7u m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tham kh\u1ea3o th\u00f4ng tin t\u1eeb \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 mua l\u00e0 &#8220;s\u1ea3n ph\u1ea9m \u0111i\u1ec7n t\u1eed, thi\u1ebft b\u1ecb AV, m\u00e1y \u1ea3nh, v.v.&#8221;<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, gi\u1ea3 s\u1eed m\u1ed9t ng\u01b0\u1eddi s\u1ed1ng m\u1ed9t m\u00ecnh \u0111ang c\u00e2n nh\u1eafc vi\u1ec7c thay th\u1ebf t\u1ee7 l\u1ea1nh c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, b\u1ea1n s\u1ebd \u0111\u1ebfn Amazon v\u00e0 t\u00ecm ki\u1ebfm &#8220;t\u1ee7 l\u1ea1nh&#8221; trong &#8220;T\u1ea5t c\u1ea3 c\u00e1c danh m\u1ee5c&#8221; v\u00ec vi\u1ec7c xem kho\u1ea3ng 30 s\u1ea3n ph\u1ea9m d\u1ecdc theo trong &#8220;\u0110i\u1ec7n t\u1eed &amp; M\u00e1y \u1ea3nh&#8221; ho\u1eb7c &#8220;Nh\u00e0 &amp; B\u1ebfp&#8221; c\u00f3 th\u1ec3 kh\u00f3 kh\u0103n v\u00e0 phi\u1ec1n ph\u1ee9c.<\/p>\n\n\n\n<p>Khi b\u1ea1n t\u00ecm ki\u1ebfm, 6 s\u1ea3n ph\u1ea9m ngang x 11 s\u1ea3n ph\u1ea9m d\u1ecdc s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ed7i trang. B\u1ea1n ch\u1ecdn m\u1ed9t t\u1ee7 l\u1ea1nh ph\u00f9 h\u1ee3p v\u1edbi dung l\u01b0\u1ee3ng mong mu\u1ed1n v\u00e0 ng\u00e2n s\u00e1ch d\u1ef1 ki\u1ebfn v\u00e0 nh\u1ea5p v\u00e0o n\u00f3, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn trang c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3 v\u00e0 c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1c th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt nh\u01b0 ch\u1ee9c n\u0103ng v\u00e0 k\u00edch th\u01b0\u1edbc.<\/p>\n\n\n\n<p>D\u01b0\u1edbi c\u00f9ng, c\u00f3 m\u1ed9t ph\u1ea7n &#8220;Ng\u01b0\u1eddi \u0111\u00e3 ki\u1ec3m tra s\u1ea3n ph\u1ea9m n\u00e0y c\u0169ng \u0111\u00e3 ki\u1ec3m tra nh\u1eefng s\u1ea3n ph\u1ea9m sau&#8221;, v\u00e0 c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 m\u00e1y gi\u1eb7t ho\u1eb7c l\u00f2 vi s\u00f3ng d\u00e0nh cho ng\u01b0\u1eddi s\u1ed1ng m\u1ed9t m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 n\u1ea3y ra \u00fd t\u01b0\u1edfng mua c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c khi nh\u00ecn v\u00e0o \u0111\u00e2y. D\u01b0\u1edbi \u0111\u00f3, c\u00f3 m\u1ed9t ph\u1ea7n &#8220;Ng\u01b0\u1eddi \u0111\u00e3 ki\u1ec3m tra s\u1ea3n ph\u1ea9m n\u00e0y c\u0169ng \u0111\u00e3 ki\u1ec3m tra nh\u1eefng s\u1ea3n ph\u1ea9m sau&#8221;, v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng m\u1ee9c gi\u00e1 ho\u1eb7c dung l\u01b0\u1ee3ng\/k\u00edch th\u01b0\u1edbc s\u1ebd \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea. Th\u1eadm ch\u00ed d\u01b0\u1edbi c\u00f9ng, c\u00f3 m\u1ed9t ph\u1ea7n &#8220;So s\u00e1nh v\u1edbi s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1&#8221;, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 so s\u00e1nh kho\u1ea3ng 5 s\u1ea3n ph\u1ea9m. B\u1ea1n c\u00f3 th\u1ec3 xem v\u00e0 so s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Giai_doan_loc_san_pham_va_danh_gia_cua_khach_hang\"><\/span>Giai \u0111o\u1ea1n l\u1ecdc s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u00f4i \u0111\u00e3 vi\u1ebft \u1edf tr\u00ean r\u1eb1ng &#8220;Ch\u1ecdn m\u1ed9t t\u1ee7 l\u1ea1nh ph\u00f9 h\u1ee3p v\u1edbi dung l\u01b0\u1ee3ng mong mu\u1ed1n v\u00e0 ng\u00e2n s\u00e1ch d\u1ef1 ki\u1ebfn&#8221;, nh\u01b0ng v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi c\u00f3 l\u1ebd \u0111\u00e3 ch\u1ecdn m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 &#8220;s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng nhi\u1ec1u&#8221; t\u1eeb h\u01a1n 50 s\u1ea3n ph\u1ea9m xu\u1ea5t hi\u1ec7n tr\u00ean m\u00e0n h\u00ecnh. C\u00f3 v\u1ebb nh\u01b0 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0m \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u.<\/p>\n\n\n\n<p>Ch\u1ec9 v\u00ec &#8220;c\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng&#8221; kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 &#8220;b\u00e1n ch\u1ea1y&#8221; v\u00e0 ch\u1ec9 v\u00ec &#8220;b\u00e1n ch\u1ea1y&#8221; c\u0169ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 &#8220;s\u1ea3n ph\u1ea9m t\u1ed1t&#8221;. Tuy nhi\u00ean, ba y\u1ebfu t\u1ed1 n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t th\u1ec3 th\u1ed1ng nh\u1ea5t, v\u00e0 khi ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ta c\u1ea3m th\u1ea5y an t\u00e2m m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n<p>Hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 hi\u1ec7u \u1ee9ng Bandwagon. \u0110\u00e2y l\u00e0 hi\u1ec7u \u1ee9ng khi vi\u1ec7c m\u1ed9t l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn l\u00e0m t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn l\u1ef1a ch\u1ecdn \u0111\u00f3. &#8220;Bandwagon&#8221; l\u00e0 m\u1ed9t chi\u1ebfc xe ch\u1edf d\u00e0n nh\u1ea1c \u1edf \u0111\u1ea7u \u0111o\u00e0n ng\u01b0\u1eddi, v\u00e0 &#8220;l\u00ean xe bandwagon&#8221; c\u00f3 ngh\u0129a l\u00e0 \u0111i theo xu h\u01b0\u1edbng, \u0111i theo \u0111\u00e1m \u0111\u00f4ng, ho\u1eb7c l\u00ean ng\u1ef1a chi\u1ebfn th\u1eafng. \u0110i\u1ec1u n\u00e0y gi\u00fap tr\u00e1nh t\u00ecnh hu\u1ed1ng &#8220;ch\u1ec9 m\u00ecnh t\u00f4i l\u00e0m sai, th\u1ea5t b\u1ea1i&#8221;, n\u00ean m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y an t\u00e2m. N\u1ebfu m\u1ecdi ng\u01b0\u1eddi c\u00f9ng v\u01b0\u1ee3t qua, s\u1ebd kh\u00f4ng c\u00f2n s\u1ee3 h\u00e3i, v\u00e0 n\u1ebfu kh\u00f4ng ph\u1ea3i ch\u1ec9 m\u00ecnh b\u1ea1n th\u1ea5t b\u1ea1i, b\u1ea1n kh\u00f4ng c\u1ea7n t\u1ef1 tr\u00e1ch m\u00ecnh qu\u00e1 nhi\u1ec1u, v\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i h\u1ed1i h\u1eadn qu\u00e1 nhi\u1ec1u.<\/p>\n\n\n\n<p>Ngay c\u1ea3 khi b\u1ea1n ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c \u0111\u1ec3 t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n, b\u1ea1n v\u1eabn s\u1ebd ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 nhi\u1ec1u \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u1ede giai \u0111o\u1ea1n &#8220;l\u1ecdc s\u1ea3n ph\u1ea9m xu\u1ed1ng c\u00f2n kho\u1ea3ng 5 s\u1ea3n ph\u1ea9m&#8221;, &#8220;s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng&#8221; \u0111\u00f3ng m\u1ed9t vai tr\u00f2 l\u1edbn, v\u00e0 c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Giai_doan_quyet_dinh_san_pham_va_danh_gia_cua_khach_hang\"><\/span>Giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u00fang ta h\u00e3y so s\u00e1nh k\u1ef9 l\u01b0\u1ee1ng v\u00e0 thu h\u1eb9p l\u1ef1a ch\u1ecdn xu\u1ed1ng c\u00f2n hai ho\u1eb7c ba s\u1ea3n ph\u1ea9m, sau \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh ch\u1ecdn m\u1ed9t trong s\u1ed1 \u0111\u00f3. Th\u1ef1c ra, t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n n\u00ean \u0111\u1ebfn c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf, nh\u00ecn th\u1ea5y s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp, th\u1eed nghi\u1ec7m v\u00e0 sau \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng, v\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111i\u1ec7n t\u1eed, vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>Khi quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng n\u00e0y, thay v\u00ec \u0111\u1ebfn c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf, c\u00f3 l\u1ebd nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd \u0111\u1ecdc v\u00e0 so s\u00e1nh c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh. T\u1ea1i \u0111\u00e2y, kh\u00f4ng ch\u1ec9 s\u1ed1 l\u01b0\u1ee3ng m\u00e0 c\u1ea3 n\u1ed9i dung c\u1ee7a c\u00e1c \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1, v\u00e0 vi\u1ec7c \u0111\u00e1nh gi\u00e1 \u0111\u00f3 c\u00f3 \u0111\u00e1ng tin c\u1eady hay kh\u00f4ng tr\u1edf n\u00ean quan tr\u1ecdng.<\/p>\n\n\n\n<p>Trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3, khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 tr\u01b0\u1eddng h\u1ee3p n\u00e0o m\u00e0 h\u1ecd c\u1ea3m th\u1ea5y th\u00f4ng tin ph\u1ea3n h\u1ed3i tr\u00ean m\u1ea1ng \u0111\u00e1ng tin c\u1eady, c\u00e1c \u0111i\u1ec3m sau \u0111\u00e2y \u0111\u1ec1u \u1edf m\u1ee9c 20%:<\/p>\n\n\n\n<ul>\n<li> S\u1ed1 l\u01b0\u1ee3ng ph\u1ea3n h\u1ed3i nhi\u1ec1u <\/li>\n\n\n\n<li> Nhi\u1ec1u ng\u01b0\u1eddi vi\u1ebft ph\u1ea3n h\u1ed3i v\u1edbi c\u00f9ng m\u1ed9t \u0111\u00e1nh gi\u00e1 <\/li>\n\n\n\n<li> Kh\u00f4ng ch\u1ec9 n\u00eau c\u00e1c \u0111i\u1ec3m \u0111\u1ec1 xu\u1ea5t v\u00e0 t\u1ed1t, m\u00e0 c\u00f2n vi\u1ebft v\u1ec1 c\u00e1c \u0111i\u1ec3m kh\u00f4ng t\u1ed1t <\/li>\n\n\n\n<li> N\u1ed9i dung ph\u1ea3n h\u1ed3i th\u1ecfa \u0111\u00e1ng <\/li>\n<\/ul>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 l\u1edbn \u1edf c\u1ea3 hai giai \u0111o\u1ea1n mua h\u00e0ng: khi b\u1eaft \u0111\u1ea7u v\u00e0 khi k\u1ebft th\u00fac.<\/p>\n\n\n\n<p>Th\u1ef1c t\u1ebf, trong cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u00f3, <\/p>\n\n\n\n<ul>\n<li>Ng\u01b0\u1eddi mua \u0111\u00e3 t\u1eebng ph\u00e2n v\u00e2n kh\u00f4ng bi\u1ebft c\u00f3 n\u00ean mua m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 hay kh\u00f4ng, nh\u01b0ng sau khi xem ph\u1ea3n h\u1ed3i, h\u1ecd \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh mua<\/li>\n\n\n\n<li> Trong s\u1ed1 nhi\u1ec1u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, h\u1ecd \u0111\u00e3 ch\u1ecdn mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00f3 \u0111\u00e1nh gi\u00e1 t\u1ed1t tr\u00ean ph\u1ea3n h\u1ed3i <\/li>\n\n\n\n<li> Ng\u01b0\u1eddi mua \u0111\u00e3 t\u1eebng ph\u00e2n v\u00e2n kh\u00f4ng bi\u1ebft c\u00f3 n\u00ean mua m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 hay kh\u00f4ng, nh\u01b0ng sau khi xem ph\u1ea3n h\u1ed3i, h\u1ecd \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh kh\u00f4ng mua  <\/li>\n<\/ul>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ea5y \u1edf kho\u1ea3ng 30% ng\u01b0\u1eddi tham gia, v\u00e0 c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t kh\u00e1c c\u0169ng cho k\u1ebft qu\u1ea3 t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lieu_chung_ta_co_the_tin_tuong_vao_danh_gia_cua_khach_hang_tren_Amazon_khong\"><\/span>Li\u1ec7u ch\u00fang ta c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0o \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean Amazon kh\u00f4ng?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nhi\u1ec1u trang web \u0111\u00e1nh gi\u00e1 th\u01b0\u1eddng kh\u00f4ng h\u1ea1n ch\u1ebf vi\u1ec7c \u0111\u0103ng b\u00e0i ho\u1eb7c ki\u1ec3m duy\u1ec7t n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1. Amazon c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. Trang web \u0111\u00e1nh gi\u00e1 \u1ea9m th\u1ef1c &#8220;Tabelog&#8221; \u0111\u00e3 th\u1ef1c hi\u1ec7n nhi\u1ec1u c\u1ea3i ti\u1ebfn, bao g\u1ed3m vi\u1ec7c thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 thu\u1eadt to\u00e1n t\u00ednh \u0111i\u1ec3m, sau khi x\u1ea3y ra v\u1ea5n \u0111\u1ec1 v\u1ec1 vi\u1ec7c \u0111\u00e1nh gi\u00e1 gi\u1ea3 m\u1ea1o. Tuy nhi\u00ean, Amazon v\u1eabn ch\u01b0a th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p ki\u1ec3m so\u00e1t t\u01b0\u01a1ng t\u1ef1, do \u0111\u00f3, kh\u00f3 c\u00f3 th\u1ec3 tin t\u01b0\u1edfng ho\u00e0n to\u00e0n v\u00e0o c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean trang web n\u00e0y.<\/p>\n\n\n\n<p>S\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m qu\u00e1 l\u1edbn. T\u1ed5ng s\u1ed1 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c cho l\u00e0 v\u01b0\u1ee3t qu\u00e1 200 tri\u1ec7u lo\u1ea1i, v\u00e0 vi\u1ec7c ki\u1ec3m so\u00e1t t\u1ea5t c\u1ea3 c\u00e1c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3.<\/p>\n\n\n\n<p>Amazon ban \u0111\u1ea7u l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng s\u00e1ch, nh\u01b0ng ch\u1ec9 ri\u00eang s\u00e1ch th\u00f4i c\u0169ng \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn.<\/p>\n\n\n\n<p>C\u1ee5c Th\u1ed1ng k\u00ea B\u1ed9 N\u1ed9i v\u1ee5 Nh\u1eadt B\u1ea3n c\u00f4ng b\u1ed1 s\u1ed1 l\u01b0\u1ee3ng s\u00e1ch \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n h\u00e0ng n\u0103m, v\u1edbi kho\u1ea3ng 75.000 \u0111\u1ebfn 80.000 \u0111\u1ea7u s\u00e1ch \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n m\u1ed7i n\u0103m. Trong v\u00f2ng 5 n\u0103m, s\u1ed1 l\u01b0\u1ee3ng n\u00e0y l\u00ean \u0111\u1ebfn kho\u1ea3ng 400.000 \u0111\u1ea7u s\u00e1ch. Ngay c\u1ea3 khi kh\u00f4ng t\u00ednh t\u1ea1p ch\u00ed, s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u1eabn r\u1ea5t l\u1edbn.<\/p>\n\n\n\n<p>Trong khi \u0111\u00f3, s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng m\u00e0 &#8220;Tabelog&#8221; \u0111ang x\u1eed l\u00fd l\u00e0 kho\u1ea3ng 900.000 c\u1eeda h\u00e0ng. N\u1ebfu ch\u1ec9 xem x\u00e9t s\u00e1ch, Amazon c\u00f3 th\u1ec3 ki\u1ec3m tra \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch chi ti\u1ebft h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazon_va_danh_gia_cua_khach_hang_ve_sach\"><\/span>Amazon v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u00e1ch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tuy nhi\u00ean, th\u1ef1c t\u1ebf l\u00e0, th\u1ec3 lo\u1ea1i m\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean Amazon kh\u00f4ng \u0111\u00e1ng tin c\u1eady nh\u1ea5t v\u00e0 \u0111\u00e1ng nghi ng\u1edd nh\u1ea5t l\u00e0 s\u00e1ch.<\/p>\n\n\n\n<p>Th\u01b0\u1eddng th\u00ec &#8220;khuy\u1ebft \u0111i\u1ec3m c\u1ee7a trang web \u0111\u00e1nh gi\u00e1&#8221; \u0111\u01b0\u1ee3c n\u00eau l\u00ean l\u00e0 &#8220;ch\u1ee7 quan&#8221;, nh\u01b0ng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u00e1ch c\u00f3 ph\u1ea3i kh\u00f4ng ph\u1ea3i l\u00e0 &#8220;ch\u1ee7 quan&#8221; kh\u00f4ng? Kh\u00f4ng ai quan t\u00e2m \u0111\u1ebfn k\u00edch th\u01b0\u1edbc, tr\u1ecdng l\u01b0\u1ee3ng hay t\u00ednh ti\u1ec7n l\u1ee3i trong vi\u1ec7c s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<p>Trang web \u0111\u00e1nh gi\u00e1 Tabelog, n\u01a1i &#8220;y\u00eau c\u1ea7u \u00fd ki\u1ebfn v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u1ee7 quan&#8221;, c\u00f3 th\u1ec3 y\u00eau c\u1ea7u ng\u01b0\u1eddi \u0111\u0103ng s\u1eeda \u0111\u1ed5i ho\u1eb7c x\u00f3a b\u00e0i vi\u1ebft n\u1ebfu vi ph\u1ea1m h\u01b0\u1edbng d\u1eabn nh\u01b0 sau:<\/p>\n\n\n\n<ol>\n<li> Nh\u1eefng bi\u1ec3u hi\u1ec7n kh\u00f4ng ch\u1ee7 quan, nh\u01b0ng l\u00e0 nh\u1eefng bi\u1ec3u hi\u1ec7n qu\u1ea3 quy\u1ebft (v\u00ed d\u1ee5: kh\u00f4ng \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ebfn nh\u00e0 h\u00e0ng t\u1ed3i t\u1ec7 nh\u01b0 th\u1ebf n\u00e0y) <\/li>\n\n\n\n<li> Nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u1ef1c s\u1ef1 \u0103n \u1edf \u0111\u00f3 (v\u00ed d\u1ee5: t\u00f4i kh\u00f4ng th\u00edch th\u00e1i \u0111\u1ed9 n\u00ean t\u00f4i \u0111\u00e3 kh\u00f4ng \u0103n v\u00e0 tr\u1edf v\u1ec1) <\/li>\n\n\n\n<li> Nh\u1eefng l\u1eddi ph\u00ea ph\u00e1n, ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed \u0111\u1ed1i v\u1edbi m\u1ed9t d\u00e2n t\u1ed9c c\u1ee5 th\u1ec3 (v\u00ed d\u1ee5: v\u00ec h\u1ecd l\u00e0 ng\u01b0\u1eddi \u25cb\u25cb n\u00ean kh\u00f4ng th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ph\u1ee5c v\u1ee5 th\u1ea5p) <\/li>\n\n\n\n<li> Nh\u1eefng \u0111i\u1ec1u c\u00f3 \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn c\u1eeda h\u00e0ng v\u00e0 kh\u00f3 x\u00e1c minh s\u1ef1 th\u1eadt (v\u00ed d\u1ee5: kh\u00f4ng b\u1eadt \u0111i\u1ec1u h\u00f2a \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed) <\/li>\n<\/ol>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u00e1ch tr\u00ean Amazon, n\u01a1i m\u00e0 \u00fd ki\u1ebfn v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u1ee7 quan \u0111\u01b0\u1ee3c \u0111\u0103ng, th\u01b0\u1eddng c\u00f3 nhi\u1ec1u bi\u1ec3u hi\u1ec7n qu\u1ea3 quy\u1ebft, v\u00e0 \u0111\u00f4i khi c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y \u0111i\u1ec1u 3. T\u00f4i ngh\u0129 r\u1eb1ng \u0111i\u1ec1u 2. c\u0169ng kh\u00e1 ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n\n<p>Th\u1ef1c t\u1ebf, Amazon n\u00f3i r\u1eb1ng, &#8220;B\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u0103ng t\u1ed1i \u0111a 5 \u0111\u00e1nh gi\u00e1 trong m\u1ed9t tu\u1ea7n cho s\u1ea3n ph\u1ea9m kh\u00f4ng mua tr\u00ean Amazon.co.jp&#8221;.<\/p>\n\n\n\n<p>Th\u00eam v\u00e0o \u0111\u00f3, vi\u1ec7c m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd nhi\u1ec1u t\u00e0i kho\u1ea3n \u1ea9n danh c\u0169ng l\u00e0m cho m\u1ecdi th\u1ee9 tr\u1edf n\u00ean h\u1ed7n lo\u1ea1n.<\/p>\n\n\n\n<p>T\u00f4i \u0111\u00e3 xem x\u00e9t \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t ti\u1ec3u thuy\u1ebft Nh\u1eadt B\u1ea3n (gi\u00e1 kho\u1ea3ng 700 y\u00ean) \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u1ea3i th\u01b0\u1edfng l\u1edbn v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u1ec3n th\u1ec3 th\u00e0nh phim.<\/p>\n\n\n\n<p>C\u00f3 403 \u0111\u00e1nh gi\u00e1, 44% l\u00e0 5 sao, 13% l\u00e0 1 sao. Trong s\u1ed1 52 ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 1 sao n\u00e0y, ch\u1ec9 c\u00f3 14 ng\u01b0\u1eddi mua tr\u00ean Amazon. M\u1eb7c d\u00f9 c\u00f3 m\u1ed9t s\u1ed1 n\u1ed9i dung m\u00e0 t\u00f4i ngh\u0129 r\u1eb1ng h\u1ecd \u0111\u00e3 \u0111\u1ecdc k\u1ef9, nh\u01b0ng h\u1ea7u h\u1ebft l\u00e0 &#8220;ch\u00e1n ch\u01b0\u1eddng&#8221;, &#8220;mua ph\u00ed ti\u1ec1n&#8221; ho\u1eb7c n\u1ed9i dung m\u00e0 t\u00f4i kh\u00f4ng ngh\u0129 r\u1eb1ng h\u1ecd \u0111\u00e3 \u0111\u1ecdc, v\u1edbi nhi\u1ec1u l\u1eddi l\u1ebd x\u00fac ph\u1ea1m v\u00e0 m\u1ea1nh m\u1ebd. Ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 5 sao, 40 ng\u01b0\u1eddi li\u00ean ti\u1ebfp t\u1eeb \u0111\u1ea7u \u0111\u1ec1u mua tr\u00ean Amazon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doanh_nghiep_nguoi_tieu_dung_va_danh_gia_cua_khach_hang\"><\/span>Doanh nghi\u1ec7p, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 ri\u00eang Amazon, trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00f3 nh\u1eefng ng\u01b0\u1eddi vi\u1ebft \u0111\u00e1nh gi\u00e1 x\u1ea5u ho\u1eb7c ph\u00ea ph\u00e1n kh\u00f4ng li\u00ean quan g\u00ec \u0111\u1ebfn s\u1ea3n ph\u1ea9m do nh\u1eefng m\u1ed1i h\u1eadn c\u00e1 nh\u00e2n v\u1edbi ng\u01b0\u1eddi b\u00e1n ho\u1eb7c doanh nghi\u1ec7p. Ngo\u00e0i ra, c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n h\u00e0nh vi &#8220;l\u00e0m lo\u1ea1n&#8221; b\u1eb1ng c\u00e1ch vi\u1ebft b\u00ecnh lu\u1eadn. C\u00f3 nh\u1eefng ng\u01b0\u1eddi m\u1ee5c \u0111\u00edch ch\u1ec9 \u0111\u1ec3 gi\u1ea3i t\u1ecfa s\u1ef1 b\u1ef1c d\u1ecdc b\u1eb1ng c\u00e1ch ch\u00ea bai nh\u1eefng ng\u01b0\u1eddi ho\u1eb7c s\u1ea3n ph\u1ea9m m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang khen ng\u1ee3i.<\/p>\n\n\n\n<p>Vi\u1ec7c t\u1ed3n t\u1ea1i c\u1ee7a &#8220;Stealth Marketing&#8221; &#8211; h\u00e0nh \u0111\u1ed9ng qu\u1ea3ng c\u00e1o m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng nh\u1eadn ra \u0111ang tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i, v\u00e0 Amazon c\u0169ng kh\u00f4ng n\u1eb1m ngo\u00e0i v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n\n\n\n<p>&#8220;Chi\u1ebfn d\u1ecbch ti\u00eau c\u1ef1c&#8221; nh\u1eb1m l\u00e0m h\u1ecfng danh ti\u1ebfng c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng \u0111\u01b0\u1ee3c th\u1ea5y nhi\u1ec1u tr\u00ean Amazon.<\/p>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi ho\u1eb7c doanh nghi\u1ec7p \u0111ang b\u00e1n h\u00e0ng ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5 tr\u00ean Amazon c\u1ea7n ph\u1ea3i \u0111\u1ec3 m\u1eaft \u0111\u1ebfn nh\u1eefng \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb nh\u1eefng ng\u01b0\u1eddi ho\u1eb7c doanh nghi\u1ec7p x\u1ea5u xa \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang g\u1eb7p r\u1eafc r\u1ed1i v\u1edbi nh\u1eefng b\u00ecnh lu\u1eadn x\u00fac ph\u1ea1m, h\u00e3y th\u1ea3o lu\u1eadn v\u1edbi lu\u1eadt s\u01b0 chuy\u00ean v\u1ec1 v\u1ea5n \u0111\u1ec1 Internet c\u1ee7a v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09 wp-block-embed-\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"y25ERWyqtm\"><a href=\"https:\/\/monolith.law\/vi\/internet\/against-facebook-amazon\">Th\u1ea9m quy\u1ec1n t\u00f2a \u00e1n qu\u1ed1c t\u1ebf \u0111\u1ed1i v\u1edbi c\u00e1c trang web n\u01b0\u1edbc ngo\u00e0i nh\u01b0 Facebook, Amazon, v.v.<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Th\u1ea9m quy\u1ec1n t\u00f2a \u00e1n qu\u1ed1c t\u1ebf \u0111\u1ed1i v\u1edbi c\u00e1c trang web n\u01b0\u1edbc ngo\u00e0i nh\u01b0 Facebook, Amazon, v.v.&#8221; &#8212; \u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\uff08\u30d9\u30c8\u30ca\u30e0\u8a9e\uff09\" src=\"https:\/\/monolith.law\/vi\/internet\/against-facebook-amazon\/embed#?secret=GZ5Eq4T7in#?secret=y25ERWyqtm\" data-secret=\"y25ERWyqtm\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Hi\u1ec7n nay, khi m\u00e0 ng\u01b0\u1eddi d\u00f9ng internet chi\u1ebfm h\u01a1n 80% d\u00e2n s\u1ed1, ch\u00fang ta c\u00f3 th\u1ec3 mua h\u1ea7u h\u1ebft c\u00e1c m\u1eb7t h\u00e0ng th\u00f4ng qua vi\u1ec7c mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Tuy nhi\u00ean, m\u1ed9t nh\u01b0\u1ee3c \u0111i\u1ec3m l\u1edbn c\u1ee7a mua s\u1eafm tr\u1ef1c tuy\u1ebfn l\u00e0 kh\u00f4ng th\u1ec3 [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":71887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,41],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59994"}],"collection":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/comments?post=59994"}],"version-history":[{"count":1,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59994\/revisions"}],"predecessor-version":[{"id":60067,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/59994\/revisions\/60067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media\/71887"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media?parent=59994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/categories?post=59994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/tags?post=59994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}