{"id":68584,"date":"2024-07-11T19:30:22","date_gmt":"2024-07-11T10:30:22","guid":{"rendered":"https:\/\/monolith.law\/vi\/?p=68584"},"modified":"2024-07-24T16:42:54","modified_gmt":"2024-07-24T07:42:54","slug":"medical-advertising-guidelines","status":"publish","type":"post","link":"https:\/\/monolith.law\/vi\/general-corporate\/medical-advertising-guidelines","title":{"rendered":"C\u00e1c qu\u1ea3ng c\u00e1o vi ph\u1ea1m quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o y t\u1ebf l\u00e0 g\u00ec? Gi\u1ea3i th\u00edch c\u00e1c v\u00ed d\u1ee5 kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p theo h\u01b0\u1edbng d\u1eabn"},"content":{"rendered":"\n<p>C\u00e1c qu\u1ea3ng c\u00e1o nh\u1eb1m qu\u1ea3ng b\u00e1 cho c\u00e1c c\u01a1 s\u1edf y t\u1ebf nh\u01b0 b\u1ec7nh vi\u1ec7n v\u00e0 ph\u00f2ng kh\u00e1m ph\u1ea3i tu\u00e2n th\u1ee7 theo c\u00e1c quy \u0111\u1ecbnh c\u1ee7a Lu\u1eadt Y t\u1ebf v\u00e0 H\u01b0\u1edbng d\u1eabn qu\u1ea3ng c\u00e1o y t\u1ebf. \u0110\u1eb7c bi\u1ec7t, trong H\u01b0\u1edbng d\u1eabn qu\u1ea3ng c\u00e1o y t\u1ebf c\u00f3 nh\u1eefng quy \u0111\u1ecbnh c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1c h\u00e0nh vi b\u1ecb c\u1ea5m kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh trong n\u1ed9i dung c\u1ee7a Lu\u1eadt Y t\u1ebf. Khi \u0111\u0103ng qu\u1ea3ng c\u00e1o y t\u1ebf, b\u1ea1n c\u1ea7n ph\u1ea3i ki\u1ec3m tra c\u1ea3 hai v\u0103n b\u1ea3n n\u00e0y.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 \u0111\u1ecdc H\u01b0\u1edbng d\u1eabn c\u1ee7a B\u1ed9 Y t\u1ebf, Lao \u0111\u1ed9ng v\u00e0 Ph\u00fac l\u1ee3i nh\u01b0ng v\u1eabn kh\u00f4ng r\u00f5 r\u00e0ng v\u1ec1 vi\u1ec7c lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0o s\u1ebd b\u1ecb coi l\u00e0 b\u1ea5t h\u1ee3p ph\u00e1p.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd d\u1ef1a v\u00e0o s\u00e1ch gi\u1ea3i th\u00edch c\u00e1c t\u00ecnh hu\u1ed1ng c\u1ee7a B\u1ed9 Y t\u1ebf, Lao \u0111\u1ed9ng v\u00e0 Ph\u00fac l\u1ee3i \u0111\u1ec3 gi\u1edbi thi\u1ec7u t\u1ed5ng quan v\u1ec1 c\u00e1c quy \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn qu\u1ea3ng c\u00e1o y t\u1ebf v\u00e0 c\u00e1c v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 qu\u1ea3ng c\u00e1o b\u1ea5t h\u1ee3p ph\u00e1p. Ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i th\u00edch chi ti\u1ebft c\u00e1c h\u00e0nh vi b\u1ecb c\u1ea5m theo H\u01b0\u1edbng d\u1eabn c\u0169ng nh\u01b0 nh\u1eefng \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd khi \u0111\u0103ng qu\u1ea3ng c\u00e1o, v\u00ec v\u1eady h\u00e3y tham kh\u1ea3o \u0111\u1ec3 c\u00f3 th\u00eam th\u00f4ng tin h\u1eefu \u00edch.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/medical-advertising-guidelines\/#Quy_dinh_ve_quang_cao_y_te_la_gi\" title=\"Quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o y t\u1ebf l\u00e0 g\u00ec?\">Quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o y t\u1ebf l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/medical-advertising-guidelines\/#Muc_dich_cua_quy_dinh_quang_cao_y_te\" title=\"M\u1ee5c \u0111\u00edch c\u1ee7a quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o y t\u1ebf\">M\u1ee5c \u0111\u00edch c\u1ee7a quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o y t\u1ebf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/medical-advertising-guidelines\/#Tinh_chat_va_doi_tuong_dieu_chinh_cua_quang_cao_y_te\" title=\"T\u00ednh ch\u1ea5t v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111i\u1ec1u ch\u1ec9nh c\u1ee7a qu\u1ea3ng c\u00e1o y t\u1ebf\">T\u00ednh ch\u1ea5t v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111i\u1ec1u ch\u1ec9nh c\u1ee7a qu\u1ea3ng c\u00e1o y t\u1ebf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/medical-advertising-guidelines\/#Cac_noi_dung_co_the_quang_cao_trong_linh_vuc_y_te\" title=\"C\u00e1c n\u1ed9i dung c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o trong l\u0129nh v\u1ef1c y t\u1ebf\">C\u00e1c n\u1ed9i dung c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o trong l\u0129nh v\u1ef1c y t\u1ebf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/medical-advertising-guidelines\/#Yeu_cau_gioi_han_doi_voi_cac_dieu_khoan_co_the_quang_cao\" title=\"Y\u00eau c\u1ea7u gi\u1edbi h\u1ea1n \u0111\u1ed1i v\u1edbi c\u00e1c \u0111i\u1ec1u kho\u1ea3n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o\">Y\u00eau c\u1ea7u gi\u1edbi h\u1ea1n \u0111\u1ed1i v\u1edbi c\u00e1c \u0111i\u1ec1u kho\u1ea3n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/medical-advertising-guidelines\/#Cac_dieu_cam_ky_trong_Huong_dan_quang_cao_y_te\" title=\"C\u00e1c \u0111i\u1ec1u c\u1ea5m k\u1ef5 trong H\u01b0\u1edbng d\u1eabn qu\u1ea3ng c\u00e1o y t\u1ebf\">C\u00e1c \u0111i\u1ec1u c\u1ea5m k\u1ef5 trong H\u01b0\u1edbng d\u1eabn qu\u1ea3ng c\u00e1o y t\u1ebf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/medical-advertising-guidelines\/#Vi_du_cu_the_ve_quang_cao_y_te_lam_mat_pham_gia\" title=\"V\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 qu\u1ea3ng c\u00e1o y t\u1ebf l\u00e0m m\u1ea5t ph\u1ea9m gi\u00e1\">V\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 qu\u1ea3ng c\u00e1o y t\u1ebf l\u00e0m m\u1ea5t ph\u1ea9m gi\u00e1<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/medical-advertising-guidelines\/#Loi_keo_bang_nhung_thong_tin_khong_lien_quan_truc_tiep_den_dich_vu_y_te_duoc_cung_cap\" title=\"L\u00f4i k\u00e9o b\u1eb1ng nh\u1eefng th\u00f4ng tin kh\u00f4ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn d\u1ecbch v\u1ee5 y t\u1ebf \u0111\u01b0\u1ee3c cung c\u1ea5p\">L\u00f4i k\u00e9o b\u1eb1ng nh\u1eefng th\u00f4ng tin kh\u00f4ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn d\u1ecbch v\u1ee5 y t\u1ebf \u0111\u01b0\u1ee3c cung c\u1ea5p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/medical-advertising-guidelines\/#Quang_cao_nhan_manh_ve_chi_phi\" title=\"Qu\u1ea3ng c\u00e1o nh\u1ea5n m\u1ea1nh v\u1ec1 chi ph\u00ed\">Qu\u1ea3ng c\u00e1o nh\u1ea5n m\u1ea1nh v\u1ec1 chi ph\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/medical-advertising-guidelines\/#Nhung_luu_y_can_thiet_khi_dang_tai_quang_cao_y_te\" title=\"Nh\u1eefng l\u01b0u \u00fd c\u1ea7n thi\u1ebft khi \u0111\u0103ng t\u1ea3i qu\u1ea3ng c\u00e1o y t\u1ebf\">Nh\u1eefng l\u01b0u \u00fd c\u1ea7n thi\u1ebft khi \u0111\u0103ng t\u1ea3i qu\u1ea3ng c\u00e1o y t\u1ebf<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/medical-advertising-guidelines\/#Ten_thuong_mai_cua_thuoc\" title=\"T\u00ean th\u01b0\u01a1ng m\u1ea1i c\u1ee7a thu\u1ed1c\">T\u00ean th\u01b0\u01a1ng m\u1ea1i c\u1ee7a thu\u1ed1c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/medical-advertising-guidelines\/#Quang_cao_banner_va_quang_cao_listing\" title=\"Qu\u1ea3ng c\u00e1o banner v\u00e0 qu\u1ea3ng c\u00e1o listing\">Qu\u1ea3ng c\u00e1o banner v\u00e0 qu\u1ea3ng c\u00e1o listing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/medical-advertising-guidelines\/#Quang_cao_chi_co_the_xem_boi_nhung_nguoi_cu_the\" title=\"Qu\u1ea3ng c\u00e1o ch\u1ec9 c\u00f3 th\u1ec3 xem b\u1edfi nh\u1eefng ng\u01b0\u1eddi c\u1ee5 th\u1ec3\">Qu\u1ea3ng c\u00e1o ch\u1ec9 c\u00f3 th\u1ec3 xem b\u1edfi nh\u1eefng ng\u01b0\u1eddi c\u1ee5 th\u1ec3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/medical-advertising-guidelines\/#Tom_luoc_Can_co_kien_thuc_chuyen_mon_trong_viec_xu_ly_quang_cao_y_te\" title=\"T\u00f3m l\u01b0\u1ee3c: C\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n trong vi\u1ec7c x\u1eed l\u00fd qu\u1ea3ng c\u00e1o y t\u1ebf\">T\u00f3m l\u01b0\u1ee3c: C\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n trong vi\u1ec7c x\u1eed l\u00fd qu\u1ea3ng c\u00e1o y t\u1ebf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/medical-advertising-guidelines\/#Gioi_thieu_cac_bien_phap_cua_Van_phong_Luat_su_Monolith\" title=\"Gi\u1edbi thi\u1ec7u c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a V\u0103n ph\u00f2ng Lu\u1eadt s\u01b0 Monolith\">Gi\u1edbi thi\u1ec7u c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a V\u0103n ph\u00f2ng Lu\u1eadt s\u01b0 Monolith<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quy_dinh_ve_quang_cao_y_te_la_gi\"><\/span>Quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o y t\u1ebf l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o y t\u1ebf l\u00e0 qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng y t\u1ebf, b\u1ec7nh vi\u1ec7n v\u00e0 ph\u00f2ng kh\u00e1m. Qu\u1ea3ng c\u00e1o y t\u1ebf \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh b\u1edfi Lu\u1eadt Y t\u1ebf c\u1ee7a Nh\u1eadt B\u1ea3n v\u00e0 c\u00e1c quy \u0111\u1ecbnh kh\u00e1c.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1ed5ng quan v\u1ec1 quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o y t\u1ebf.<\/p>\n\n\n\n<ul>\n<li>M\u1ee5c \u0111\u00edch c\u1ee7a quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o y t\u1ebf<\/li>\n\n\n\n<li>T\u00ednh ch\u1ea5t v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a qu\u1ea3ng c\u00e1o y t\u1ebf<\/li>\n\n\n\n<li>C\u00e1c h\u00e0nh vi b\u1ecb c\u1ea5m theo quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o y t\u1ebf<\/li>\n\n\n\n<li>Nh\u1eefng n\u1ed9i dung c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec<\/li>\n<\/ul>\n\n\n\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng r\u00f5 quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o y t\u1ebf l\u00e0 h\u1ec7 th\u1ed1ng nh\u01b0 th\u1ebf n\u00e0o, h\u00e3y tham kh\u1ea3o th\u00f4ng tin n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Muc_dich_cua_quy_dinh_quang_cao_y_te\"><\/span>M\u1ee5c \u0111\u00edch c\u1ee7a quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o y t\u1ebf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/Shutterstock_145714187.jpg\" alt=\"M\u1ee5c \u0111\u00edch c\u1ee7a quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o y t\u1ebf\" class=\"wp-image-87375\" \/><\/figure>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o y t\u1ebf, t\u1eeb c\u00e1c g\u00f3c \u0111\u1ed9 sau \u0111\u00e2y, nguy\u00ean t\u1eafc chung l\u00e0 b\u1ecb c\u1ea5m.<\/p>\n\n\n\n<ol>\n<li>Y t\u1ebf l\u00e0 d\u1ecbch v\u1ee5 li\u00ean quan \u0111\u1ebfn s\u1ef1 s\u1ed1ng v\u00e0 c\u01a1 th\u1ec3 con ng\u01b0\u1eddi, do \u0111\u00f3, n\u1ebfu ng\u01b0\u1eddi nh\u1eadn d\u1ecbch v\u1ee5 b\u1ecb d\u1eabn d\u1eaft b\u1edfi qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u00ednh \u0111\u00e1ng v\u00e0 nh\u1eadn ph\u1ea3i d\u1ecbch v\u1ee5 kh\u00f4ng ph\u00f9 h\u1ee3p, h\u1eadu qu\u1ea3 s\u1ebd nghi\u00eam tr\u1ecdng h\u01a1n so v\u1edbi c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c.<\/li>\n\n\n\n<li>Y t\u1ebf l\u00e0 d\u1ecbch v\u1ee5 \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n cao, v\u00ec th\u1ebf, ngay c\u1ea3 khi \u0111\u00e3 xem qu\u1ea3ng c\u00e1o, vi\u1ec7c \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p t\u1eeb ng\u00f4n t\u1eeb qu\u1ea3ng c\u00e1o l\u00e0 r\u1ea5t kh\u00f3 kh\u0103n.<\/li>\n<\/ol>\n\n\n\n<p>X\u00e9t \u0111\u1ebfn t\u00ednh \u0111\u1eb7c th\u00f9 c\u1ee7a d\u1ecbch v\u1ee5 y t\u1ebf, quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o y t\u1ebf \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp nh\u1eb1m m\u1ee5c \u0111\u00edch b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 b\u1ec7nh nh\u00e2n v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c cung c\u1ea5p th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn d\u1ecbch v\u1ee5 y t\u1ebf ph\u00f9 h\u1ee3p nh\u01b0 \u0111i\u1ec1u tr\u1ecb, c\u00e1c \u0111i\u1ec1u kho\u1ea3n c\u1ea5m v\u00e0 cho ph\u00e9p trong qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>Tham kh\u1ea3o: B\u1ed9 Y t\u1ebf, Lao \u0111\u1ed9ng v\u00e0 Ph\u00fac l\u1ee3i Nh\u1eadt B\u1ea3n | H\u01b0\u1edbng d\u1eabn v\u1ec1 qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn ng\u00e0nh y t\u1ebf, nha khoa, b\u1ec7nh vi\u1ec7n ho\u1eb7c ph\u00f2ng kh\u00e1m (H\u01b0\u1edbng d\u1eabn qu\u1ea3ng c\u00e1o y t\u1ebf)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tinh_chat_va_doi_tuong_dieu_chinh_cua_quang_cao_y_te\"><\/span>T\u00ednh ch\u1ea5t v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111i\u1ec1u ch\u1ec9nh c\u1ee7a qu\u1ea3ng c\u00e1o y t\u1ebf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o y t\u1ebf m\u00e0 quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o y t\u1ebf \u00e1p d\u1ee5ng bao g\u1ed3m nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u sau:<\/p>\n\n\n\n<ol>\n<li>Qu\u1ea3ng c\u00e1o c\u00f3 \u00fd \u0111\u1ecbnh thu h\u00fat b\u1ec7nh nh\u00e2n \u0111\u1ebfn kh\u00e1m (t\u00ednh ch\u1ea5t thu h\u00fat)<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u00ean ho\u1eb7c t\u00ean c\u1ee7a ng\u01b0\u1eddi cung c\u1ea5p d\u1ecbch v\u1ee5 y t\u1ebf, t\u00ean b\u1ec7nh vi\u1ec7n ho\u1eb7c ph\u00f2ng kh\u00e1m (t\u00ednh ch\u1ea5t x\u00e1c \u0111\u1ecbnh)<\/li>\n<\/ol>\n\n\n\n<p>V\u00e0 t\u1ea5t c\u1ea3 c\u00e1c qu\u1ea3ng c\u00e1o y t\u1ebf h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi Nh\u1eadt \u0111\u1ec1u tr\u1edf th\u00e0nh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o y t\u1ebf.<\/p>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 c\u00e1c qu\u1ea3ng c\u00e1o do ch\u00ednh c\u00e1c c\u01a1 s\u1edf y t\u1ebf th\u1ef1c hi\u1ec7n, m\u00e0 c\u1ea3 qu\u1ea3ng c\u00e1o t\u1eeb c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang hay c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o li\u00ean k\u1ebft kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o danh hi\u1ec7u c\u1ee7a ng\u01b0\u1eddi \u0111\u0103ng t\u1ea3i, \u0111\u1ec1u n\u1eb1m trong ph\u1ea1m vi \u0111i\u1ec1u ch\u1ec9nh c\u1ee7a quy \u0111\u1ecbnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_noi_dung_co_the_quang_cao_trong_linh_vuc_y_te\"><\/span>C\u00e1c n\u1ed9i dung c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o trong l\u0129nh v\u1ef1c y t\u1ebf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>N\u1ed9i dung \u0111\u01b0\u1ee3c ph\u00e9p m\u00f4 t\u1ea3 trong qu\u1ea3ng c\u00e1o y t\u1ebf b\u1ecb h\u1ea1n ch\u1ebf theo quy \u0111\u1ecbnh c\u1ee7a \u0110i\u1ec1u 6, Kho\u1ea3n 5, \u0110i\u1ec3m 3 c\u1ee7a Lu\u1eadt Y t\u1ebf Nh\u1eadt B\u1ea3n (Japanese Medical Law). \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0, th\u00f4ng tin kh\u00f4ng \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 c\u1ee7a Lu\u1eadt Y t\u1ebf th\u00ec kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 v\u1ec1 c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea trong \u0110i\u1ec1u 6, Kho\u1ea3n 5, \u0110i\u1ec3m 3 c\u1ee7a Lu\u1eadt Y t\u1ebf Nh\u1eadt B\u1ea3n bao g\u1ed3m:<\/p>\n\n\n\n<ul>\n<li>Th\u00f4ng tin l\u00e0 b\u00e1c s\u0129 ho\u1eb7c nha s\u0129<\/li>\n\n\n\n<li>T\u00ean chuy\u00ean khoa<\/li>\n\n\n\n<li>T\u00ean b\u1ec7nh vi\u1ec7n ho\u1eb7c ph\u00f2ng kh\u00e1m, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 \u0111\u1ecba ch\u1ec9, t\u00ean ng\u01b0\u1eddi qu\u1ea3n l\u00fd<\/li>\n\n\n\n<li>Ng\u00e0y l\u00e0m vi\u1ec7c v\u00e0 gi\u1edd l\u00e0m vi\u1ec7c, th\u00f4ng tin v\u1ec1 vi\u1ec7c c\u00f3 nh\u1eadn \u0111\u1eb7t l\u1ecbch h\u1eb9n hay kh\u00f4ng<\/li>\n\n\n\n<li>N\u1ed9i dung d\u1ecbch v\u1ee5 y t\u1ebf \u0111\u01b0\u1ee3c cung c\u1ea5p (ch\u1ec9 gi\u1edbi h\u1ea1n trong nh\u1eefng d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c B\u1ed9 tr\u01b0\u1edfng B\u1ed9 Y t\u1ebf, Lao \u0111\u1ed9ng v\u00e0 Ph\u00fac l\u1ee3i Nh\u1eadt B\u1ea3n quy \u0111\u1ecbnh)<\/li>\n<\/ul>\n\n\n\n<p>Th\u00f4ng tin n\u00e0y ph\u1ea3i h\u1eefu \u00edch cho vi\u1ec7c l\u1ef1a ch\u1ecdn d\u1ecbch v\u1ee5 y t\u1ebf c\u1ee7a b\u1ec7nh nh\u00e2n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngo\u00e0i ra, th\u00f4ng tin v\u1ec1 n\u1ed9i dung d\u1ecbch v\u1ee5 y t\u1ebf ph\u1ea3i d\u1ef1a tr\u00ean nh\u1eefng \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng sau n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yeu_cau_gioi_han_doi_voi_cac_dieu_khoan_co_the_quang_cao\"><\/span>Y\u00eau c\u1ea7u gi\u1edbi h\u1ea1n \u0111\u1ed1i v\u1edbi c\u00e1c \u0111i\u1ec1u kho\u1ea3n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Theo quy \u0111\u1ecbnh c\u1ee7a B\u1ed9 Y t\u1ebf, Lao \u0111\u1ed9ng v\u00e0 Ph\u00fac l\u1ee3i Nh\u1eadt B\u1ea3n, c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p c\u00e1c \u0111i\u1ec1u kho\u1ea3n kh\u00f4ng n\u1eb1m trong ph\u1ea1m vi c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o nh\u01b0ng v\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y d\u1ef1a tr\u00ean quan \u0111i\u1ec3m r\u1eb1ng c\u1ea7n ph\u1ea3i cung c\u1ea5p th\u00f4ng tin m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p v\u00e0 thu\u1eadn l\u1ee3i cho b\u1ec7nh nh\u00e2n v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c khi h\u1ecd t\u1ef1 t\u00ecm ki\u1ebfm th\u00f4ng tin.<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i t\u1ecfa h\u1ea1n ch\u1ebf v\u1ec1 c\u00e1c \u0111i\u1ec1u kho\u1ea3n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o, c\u00f3 m\u1ed9t s\u1ed1 y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u0110i\u1ec1u l\u1ec7 th\u1ef1c thi Lu\u1eadt Y t\u1ebf, \u0110i\u1ec1u 1, Kho\u1ea3n 9 c\u1ee7a 2<br>M\u1ed9t. Th\u00f4ng tin h\u1ed7 tr\u1ee3 l\u1ef1a ch\u1ecdn y t\u1ebf ph\u00f9 h\u1ee3p, \u0111\u01b0\u1ee3c b\u1ec7nh nh\u00e2n v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c t\u1ef1 t\u00ecm ki\u1ebfm v\u00e0 thu th\u1eadp, \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean website ho\u1eb7c c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u1ef1.&nbsp;<\/p>\n<cite><a href=\"https:\/\/elaws.e-gov.go.jp\/document?lawid=323M40000100050\" target=\"_blank\" rel=\"noreferrer noopener\">Quy t\u1eafc th\u1ef1c thi Lu\u1eadt Y t\u1ebf | T\u00ecm ki\u1ebfm v\u0103n b\u1ea3n ph\u00e1p lu\u1eadt e-Gov[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>N\u1ebfu \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u00eau c\u1ea7u gi\u1edbi h\u1ea1n, nguy\u00ean t\u1eafc chung l\u00e0 c\u00f3 th\u1ec3 c\u00f4ng b\u1ed1 b\u1ea5t k\u1ef3 lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0o. C\u00e1c v\u00ed d\u1ee5 vi ph\u1ea1m v\u00e0 \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd li\u00ean quan \u0111\u1ebfn c\u00e1c \u0111i\u1ec1u kho\u1ea3n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch chi ti\u1ebft trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/monolith.law\/corporate\/medical-advertising-regulations\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00e1c \u0111i\u1ec1u kho\u1ea3n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o theo quy \u0111\u1ecbnh c\u1ee7a qu\u1ea3ng c\u00e1o y t\u1ebf l\u00e0 g\u00ec? C\u0169ng gi\u1ea3i th\u00edch c\u00e1c v\u00ed d\u1ee5 kh\u00f4ng \u0111\u1ee7 th\u00f4ng tin NG[ja]<\/a><\/p>\n\n\n\n<p>Ngo\u00e0i ra, n\u1ebfu b\u1ea1n mu\u1ed1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c \u0111i\u1ec3m ch\u00ednh c\u1ee7a quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o y t\u1ebf v\u00e0 c\u00e1c ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1, h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/monolith.law\/corporate\/medical-advertising-charts\" target=\"_blank\" rel=\"noreferrer noopener\">Lu\u1eadt s\u01b0 gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng c\u00e1c \u0111i\u1ec3m ch\u00ednh c\u1ee7a H\u01b0\u1edbng d\u1eabn qu\u1ea3ng c\u00e1o y t\u1ebf[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_dieu_cam_ky_trong_Huong_dan_quang_cao_y_te\"><\/span>C\u00e1c \u0111i\u1ec1u c\u1ea5m k\u1ef5 trong H\u01b0\u1edbng d\u1eabn qu\u1ea3ng c\u00e1o y t\u1ebf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/Shutterstock_1022274595.jpg\" alt=\"Qu\u1ea3ng c\u00e1o y t\u1ebf b\u1ecb c\u1ea5m theo H\u01b0\u1edbng d\u1eabn qu\u1ea3ng c\u00e1o y t\u1ebf\" class=\"wp-image-87373\" \/><\/figure>\n\n\n\n<p>Ngo\u00e0i c\u00e1c quy \u0111\u1ecbnh c\u1ee7a Lu\u1eadt Y t\u1ebf v\u00e0 Quy ch\u1ebf thi h\u00e0nh Lu\u1eadt Y t\u1ebf, c\u00f2n c\u00f3 c\u00e1c \u0111i\u1ec1u c\u1ea5m k\u1ef5 \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh trong H\u01b0\u1edbng d\u1eabn qu\u1ea3ng c\u00e1o y t\u1ebf. \u0110\u00f3 l\u00e0:<\/p>\n\n\n\n<ul>\n<li>Qu\u1ea3ng c\u00e1o c\u00f3 n\u1ed9i dung l\u00e0m m\u1ea5t ph\u1ea9m gi\u00e1<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o c\u00f3 n\u1ed9i dung b\u1ecb c\u1ea5m theo c\u00e1c lu\u1eadt l\u1ec7 kh\u00e1c ho\u1eb7c h\u01b0\u1edbng d\u1eabn qu\u1ea3ng c\u00e1o li\u00ean quan \u0111\u1ebfn c\u00e1c lu\u1eadt l\u1ec7 kh\u00e1c<\/li>\n<\/ul>\n\n\n\n<p>\u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ea7n l\u01b0u \u00fd l\u00e0 vi\u1ec7c c\u1ea5m &#8220;Qu\u1ea3ng c\u00e1o c\u00f3 n\u1ed9i dung l\u00e0m m\u1ea5t ph\u1ea9m gi\u00e1&#8221; kh\u00f4ng \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh trong lu\u1eadt l\u1ec7 m\u00e0 ch\u1ec9 \u0111\u01b0\u1ee3c ghi ch\u00e9p trong H\u01b0\u1edbng d\u1eabn qu\u1ea3ng c\u00e1o y t\u1ebf, do \u0111\u00f3 vi\u1ec7c x\u00e1c nh\u1eadn n\u00e0y l\u00e0 c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o y t\u1ebf c\u1ea7n ph\u1ea3i n\u1ed7 l\u1ef1c truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin kh\u00e1ch quan v\u00e0 ch\u00ednh x\u00e1c \u0111\u1ec3 b\u1ec7nh nh\u00e2n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p \u0111i\u1ec1u tr\u1ecb m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p. Nh\u1eefng qu\u1ea3ng c\u00e1o c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m m\u1ea5t ph\u1ea9m gi\u00e1 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi qu\u1ea3ng c\u00e1o y t\u1ebf v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c tr\u00e1nh, theo nh\u01b0 quy \u0111\u1ecbnh trong H\u01b0\u1edbng d\u1eabn.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1ea3i th\u00edch v\u00e0 gi\u1edbi thi\u1ec7u c\u00e1c v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 &#8220;n\u1ed9i dung l\u00e0m m\u1ea5t ph\u1ea9m gi\u00e1&#8221; m\u00e0 H\u01b0\u1edbng d\u1eabn \u0111\u1ec1 c\u1eadp.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vi_du_cu_the_ve_quang_cao_y_te_lam_mat_pham_gia\"><\/span>V\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 qu\u1ea3ng c\u00e1o y t\u1ebf l\u00e0m m\u1ea5t ph\u1ea9m gi\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 hai v\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o y t\u1ebf l\u00e0m m\u1ea5t ph\u1ea9m gi\u00e1, \u0111i\u1ec1u n\u00e0y b\u1ecb c\u1ea5m theo H\u01b0\u1edbng d\u1eabn qu\u1ea3ng c\u00e1o y t\u1ebf.<\/p>\n\n\n\n<ul>\n<li>L\u00f4i k\u00e9o b\u1eb1ng nh\u1eefng th\u00f4ng tin kh\u00f4ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn d\u1ecbch v\u1ee5 y t\u1ebf \u0111\u01b0\u1ee3c cung c\u1ea5p<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o nh\u1ea5n m\u1ea1nh v\u1ec1 chi ph\u00ed<\/li>\n<\/ul>\n\n\n\n<p>Ch\u00fang ta h\u00e3y xem x\u00e9t t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Loi_keo_bang_nhung_thong_tin_khong_lien_quan_truc_tiep_den_dich_vu_y_te_duoc_cung_cap\"><\/span>L\u00f4i k\u00e9o b\u1eb1ng nh\u1eefng th\u00f4ng tin kh\u00f4ng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn d\u1ecbch v\u1ee5 y t\u1ebf \u0111\u01b0\u1ee3c cung c\u1ea5p<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nh\u1ea5n m\u1ea1nh th\u00f4ng tin kh\u00f4ng c\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn d\u1ecbch v\u1ee5 y t\u1ebf \u0111\u01b0\u1ee3c cung c\u1ea5p c\u00f3 th\u1ec3 l\u00e0m m\u1ea5t ph\u1ea9m gi\u00e1 v\u00e0 kh\u00f4ng ph\u00f9 h\u1ee3p trong qu\u1ea3ng c\u00e1o y t\u1ebf. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y hi\u1ec3u l\u1ea7m cho b\u1ec7nh nh\u00e2n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u00f4i k\u00e9o kh\u00f4ng c\u00f4ng b\u1eb1ng.<\/p>\n\n\n\n<p>C\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u1eefng n\u1ed9i dung sau:<\/p>\n\n\n\n<ul>\n<li>T\u1eb7ng gacha-gacha cho tr\u1ebb em \u0111\u00e3 c\u1ed1 g\u1eafng \u0111i\u1ec1u tr\u1ecb<\/li>\n\n\n\n<li>T\u1eb7ng \u0111\u1ed3 d\u00f9ng cho tr\u1ebb s\u01a1 sinh cho nh\u1eefng ai sinh con t\u1ea1i c\u01a1 s\u1edf y t\u1ebf c\u1ee7a ch\u00fang t\u00f4i<\/li>\n<\/ul>\n\n\n\n<p>Vi\u1ec7c t\u1eb7ng qu\u00e0 kh\u00f4ng li\u00ean quan g\u00ec \u0111\u1ebfn n\u1ed9i dung d\u1ecbch v\u1ee5 y t\u1ebf \u0111\u01b0\u1ee3c cung c\u1ea5p. Ngay c\u1ea3 khi c\u00f3 cung c\u1ea5p nh\u1eefng d\u1ecbch v\u1ee5 nh\u01b0 v\u1eady, vi\u1ec7c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ch\u00fang trong qu\u1ea3ng c\u00e1o y t\u1ebf l\u00e0 \u0111i\u1ec1u n\u00ean tr\u00e1nh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_nhan_manh_ve_chi_phi\"><\/span>Qu\u1ea3ng c\u00e1o nh\u1ea5n m\u1ea1nh v\u1ec1 chi ph\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Khi \u0111\u0103ng qu\u1ea3ng c\u00e1o y t\u1ebf, kh\u00f4ng n\u00ean nh\u1ea5n m\u1ea1nh \u0111\u1ebfn chi ph\u00ed.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0 b\u1edfi th\u00f4ng tin v\u1ec1 chi ph\u00ed \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p \u0111i\u1ec1u tr\u1ecb v\u00e0 c\u01a1 s\u1edf y t\u1ebf m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p.<\/p>\n\n\n\n<p>C\u00e1c qu\u1ea3ng c\u00e1o nh\u1ea5n m\u1ea1nh \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 ho\u1eb7c khuy\u1ebfn m\u00e3i sau \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0m m\u1ea5t ph\u1ea9m gi\u00e1:<\/p>\n\n\n\n<ul>\n<li>Gi\u00e1 th\u00f4ng th\u01b0\u1eddng 50,000 y\u00ean \/ 1 th\u00e1ng \u2192 Gi\u00e1 gi\u1ea3m 45,000 y\u00ean<\/li>\n\n\n\n<li>\u0110\u0103ng k\u00fd th\u00e0nh vi\u00ean qua \u1ee9ng d\u1ee5ng \u0111\u1ed9c quy\u1ec1n c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 30% cho c\u00e1c lo\u1ea1i \u0111i\u1ec1u tr\u1ecb<\/li>\n<\/ul>\n\n\n\n<p>Ngay c\u1ea3 khi c\u00f3 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ho\u1eb7c gi\u00e1 gi\u1ea3m, th\u00f4ng tin v\u1ec1 chi ph\u00ed kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh qu\u00e1 m\u1ee9c.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, vi\u1ec7c nh\u1ea5n m\u1ea1nh \u0111\u1ebfn gi\u00e1 \u0111\u1eb7c bi\u1ec7t khi tham gia \u0111i\u1ec1u tr\u1ecb v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi m\u1eabu th\u1eed nghi\u1ec7m c\u0169ng b\u1ecb c\u1ea5m. Vi\u1ec7c l\u00f4i k\u00e9o b\u1ec7nh nh\u00e2n b\u1eb1ng c\u00e1ch &#8220;tham gia l\u00e0m m\u1eabu th\u1eed nghi\u1ec7m \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 r\u1ebb h\u01a1n gi\u00e1 th\u00f4ng th\u01b0\u1eddng&#8221; kh\u00f4ng ph\u1ea3i l\u00e0 qu\u1ea3ng c\u00e1o y t\u1ebf ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, th\u00f4ng tin v\u1ec1 chi ph\u00ed l\u00e0 m\u1ed9t trong nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch cho b\u1ec7nh nh\u00e2n. N\u1ebfu kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c bi\u1ec3u hi\u1ec7n nh\u1ea5n m\u1ea1nh qu\u00e1 m\u1ee9c, vi\u1ec7c s\u1eed d\u1ee5ng ch\u1eef \u0111\u1eadm ho\u1eb7c g\u1ea1ch ch\u00e2n \u0111\u1ec3 ch\u1ec9 ra th\u00f4ng tin chi ph\u00ed l\u00e0 kh\u00f4ng v\u1ea5n \u0111\u1ec1 g\u00ec.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhung_luu_y_can_thiet_khi_dang_tai_quang_cao_y_te\"><\/span>Nh\u1eefng l\u01b0u \u00fd c\u1ea7n thi\u1ebft khi \u0111\u0103ng t\u1ea3i qu\u1ea3ng c\u00e1o y t\u1ebf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/Shutterstock_1120129439.jpg\" alt=\"Nh\u1eefng l\u01b0u \u00fd c\u1ea7n thi\u1ebft khi \u0111\u0103ng t\u1ea3i qu\u1ea3ng c\u00e1o y t\u1ebf\" class=\"wp-image-87374\" \/><\/figure>\n\n\n\n<p>Khi \u0111\u0103ng t\u1ea3i qu\u1ea3ng c\u00e1o y t\u1ebf, c\u00f3 ba \u0111i\u1ec3m l\u01b0u \u00fd quan tr\u1ecdng \u0111\u1ec3 kh\u00f4ng vi ph\u1ea1m quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o y t\u1ebf.<\/p>\n\n\n\n<ul>\n<li>T\u00ean th\u01b0\u01a1ng m\u1ea1i c\u1ee7a thu\u1ed1c<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o banner v\u00e0 qu\u1ea3ng c\u00e1o listing<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o ch\u1ec9 c\u00f3 th\u1ec3 xem b\u1edfi nh\u1eefng ng\u01b0\u1eddi c\u1ee5 th\u1ec3<\/li>\n<\/ul>\n\n\n\n<p>Ch\u00fang t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u c\u00e1c v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 \u0111\u1ec3 gi\u1ea3i th\u00edch, v\u00ec v\u1eady h\u00e3y tham kh\u1ea3o nh\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ten_thuong_mai_cua_thuoc\"><\/span>T\u00ean th\u01b0\u01a1ng m\u1ea1i c\u1ee7a thu\u1ed1c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trong qu\u1ea3ng c\u00e1o y t\u1ebf d\u00e0nh cho c\u00f4ng ch\u00fang, b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p ghi t\u00ean th\u01b0\u01a1ng m\u1ea1i c\u1ee7a thu\u1ed1c v\u00e0 thi\u1ebft b\u1ecb y t\u1ebf.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y d\u1ef1a tr\u00ean th\u00f4ng b\u00e1o s\u1ed1 0929-4 ng\u00e0y 29 th\u00e1ng 9 n\u0103m 2017 (Heisei 29) c\u1ee7a B\u1ed9 Y t\u1ebf, Lao \u0111\u1ed9ng v\u00e0 Ph\u00fac l\u1ee3i, C\u1ee5c D\u01b0\u1ee3c ph\u1ea9m v\u00e0 S\u1ee9c kh\u1ecfe, Ph\u1ee5 l\u1ee5c &#8220;Ti\u00eau chu\u1ea9n qu\u1ea3ng c\u00e1o \u0111\u00fang \u0111\u1eafn cho thu\u1ed1c v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan&#8221;. Theo Ti\u00eau chu\u1ea9n qu\u1ea3ng c\u00e1o \u0111\u00fang \u0111\u1eafn cho thu\u1ed1c v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan, qu\u1ea3ng c\u00e1o d\u00e0nh cho c\u00f4ng ch\u00fang kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c y t\u1ebf kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<p>Khi \u0111\u01b0a th\u00f4ng tin v\u1ec1 thu\u1ed1c v\u00e0o qu\u1ea3ng c\u00e1o nh\u01b0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng thu\u1ed1c k\u00ea \u0111\u01a1n, b\u1ea1n ph\u1ea3i s\u1eed d\u1ee5ng t\u00ean chung c\u1ee7a thu\u1ed1c thay v\u00ec t\u00ean th\u01b0\u01a1ng m\u1ea1i c\u1ee5 th\u1ec3. C\u00e1c v\u00ed d\u1ee5 v\u1ec1 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0 sau:<\/p>\n\n\n\n<ul>\n<li>Ph\u00f2ng kh\u00e1m c\u1ee7a ch\u00fang t\u00f4i s\u1eed d\u1ee5ng thu\u1ed1c generic.<\/li>\n\n\n\n<li>Ch\u00fang t\u00f4i cung c\u1ea5p thu\u1ed1c \u0111i\u1ec1u tr\u1ecb AGA.<\/li>\n<\/ul>\n\n\n\n<p>Khi \u0111\u0103ng t\u1ea3i qu\u1ea3ng c\u00e1o y t\u1ebf, b\u1ea1n kh\u00f4ng ch\u1ec9 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh c\u1ee7a Lu\u1eadt Y t\u1ebf v\u00e0 c\u00e1c quy t\u1eafc thi h\u00e0nh Lu\u1eadt Y t\u1ebf m\u00e0 c\u00f2n ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1c lu\u1eadt l\u1ec7 kh\u00e1c v\u00e0 h\u01b0\u1edbng d\u1eabn li\u00ean quan.<\/p>\n\n\n\n<ul>\n<li>Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb Y t\u1ebf<\/li>\n\n\n\n<li>Lu\u1eadt Th\u00fac \u0111\u1ea9y S\u1ee9c kh\u1ecfe<\/li>\n\n\n\n<li>Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng<\/li>\n\n\n\n<li>Lu\u1eadt Ph\u00f2ng ch\u1ed1ng C\u1ea1nh tranh kh\u00f4ng L\u00e0nh m\u1ea1nh<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, b\u1ea1n n\u00ean ki\u1ec3m tra c\u00e1c quy \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn qu\u1ea3ng c\u00e1o y t\u1ebf trong c\u00e1c lu\u1eadt n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_banner_va_quang_cao_listing\"><\/span>Qu\u1ea3ng c\u00e1o banner v\u00e0 qu\u1ea3ng c\u00e1o listing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o banner v\u00e0 qu\u1ea3ng c\u00e1o listing hi\u1ec3n th\u1ecb khi t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o y t\u1ebf. N\u1ebfu ch\u00fang \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u v\u1ec1 s\u1ef1 h\u1ea5p d\u1eabn v\u00e0 \u0111\u1eb7c th\u00f9 v\u00e0 thu\u1ed9c v\u1ec1 qu\u1ea3ng c\u00e1o y t\u1ebf, vi\u1ec7c \u0111\u0103ng t\u1ea3i c\u00e1c \u0111i\u1ec1u c\u1ea5m trong qu\u1ea3ng c\u00e1o banner v\u00e0 listing s\u1ebd tr\u1edf n\u00ean b\u1ea5t h\u1ee3p ph\u00e1p.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, v\u00ec kh\u00f4ng \u0111\u00e1p \u1ee9ng c\u00e1c \u0111i\u1ec1u ki\u1ec7n gi\u1edbi h\u1ea1n cho vi\u1ec7c qu\u1ea3ng c\u00e1o, n\u00ean b\u1ea1n kh\u00f4ng th\u1ec3 qu\u1ea3ng c\u00e1o nh\u1eefng n\u1ed9i dung kh\u00f4ng thu\u1ed9c v\u1ec1 c\u00e1c m\u1ee5c c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o banner v\u00e0 listing t\u1ef1 \u0111\u1ed9ng hi\u1ec3n th\u1ecb khi t\u00ecm ki\u1ebfm. Ch\u00fang kh\u00f4ng ph\u1ea3i l\u00e0 &#8220;th\u00f4ng tin m\u00e0 b\u1ec7nh nh\u00e2n v\u00e0 ng\u01b0\u1eddi kh\u00e1c t\u1ef1 t\u00ecm ki\u1ebfm v\u00e0 thu th\u1eadp&#8221;, v\u00ec v\u1eady ch\u00fang kh\u00f4ng \u0111\u00e1p \u1ee9ng c\u00e1c \u0111i\u1ec1u ki\u1ec7n gi\u1edbi h\u1ea1n. H\u00e3y l\u01b0u \u00fd \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, vi\u1ec7c \u0111\u0103ng t\u1ea3i qu\u1ea3ng c\u00e1o y t\u1ebf tr\u00ean qu\u1ea3ng c\u00e1o banner v\u00e0 listing kh\u00f4ng b\u1ecb c\u1ea5m ho\u00e0n to\u00e0n. N\u1ebfu n\u1eb1m trong ph\u1ea1m vi c\u00e1c m\u1ee5c c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quang_cao_chi_co_the_xem_boi_nhung_nguoi_cu_the\"><\/span>Qu\u1ea3ng c\u00e1o ch\u1ec9 c\u00f3 th\u1ec3 xem b\u1edfi nh\u1eefng ng\u01b0\u1eddi c\u1ee5 th\u1ec3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ngay c\u1ea3 qu\u1ea3ng c\u00e1o ch\u1ec9 c\u00f3 th\u1ec3 xem b\u1edfi nh\u1eefng ng\u01b0\u1eddi c\u1ee5 th\u1ec3 c\u0169ng tr\u1edf th\u00e0nh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o y t\u1ebf. \u0110i\u1ec1u n\u00e0y l\u00e0 b\u1edfi v\u00ec \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a quy \u0111\u1ecbnh qu\u1ea3ng c\u00e1o y t\u1ebf l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u v\u1ec1 s\u1ef1 h\u1ea5p d\u1eabn v\u00e0 \u0111\u1eb7c th\u00f9 v\u00e0 thu\u1ed9c v\u1ec1 qu\u1ea3ng c\u00e1o y t\u1ebf.<\/p>\n\n\n\n<p>C\u00f3 nhi\u1ec1u c\u01a1 s\u1edf y t\u1ebf \u00e1p d\u1ee5ng h\u1ec7 th\u1ed1ng ch\u1ec9 cho ph\u00e9p xem th\u00f4ng tin tr\u00ean trang d\u00e0nh ri\u00eang cho th\u00e0nh vi\u00ean sau khi \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n. D\u00f9 ch\u1ec9 c\u00f3 th\u00e0nh vi\u00ean m\u1edbi c\u00f3 th\u1ec3 xem c\u00e1c trang n\u00e0y, b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p \u0111\u0103ng t\u1ea3i qu\u1ea3ng c\u00e1o b\u1ecb c\u1ea5m nh\u01b0 nh\u1ea5n m\u1ea1nh v\u1ec1 chi ph\u00ed.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, v\u00ec \u0111\u00e2y l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n hi\u1ec3n th\u1ecb th\u00f4ng tin m\u00e0 b\u1ec7nh nh\u00e2n v\u00e0 ng\u01b0\u1eddi kh\u00e1c t\u1ef1 t\u00ecm ki\u1ebfm v\u00e0 thu th\u1eadp, n\u1ebfu \u0111\u00e1p \u1ee9ng c\u00e1c \u0111i\u1ec1u ki\u1ec7n gi\u1edbi h\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng t\u1ea3i th\u00f4ng tin kh\u00f4ng thu\u1ed9c v\u1ec1 c\u00e1c m\u1ee5c c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tom_luoc_Can_co_kien_thuc_chuyen_mon_trong_viec_xu_ly_quang_cao_y_te\"><\/span>T\u00f3m l\u01b0\u1ee3c: C\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n trong vi\u1ec7c x\u1eed l\u00fd qu\u1ea3ng c\u00e1o y t\u1ebf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o y t\u1ebf, v\u1edbi m\u1ee5c \u0111\u00edch b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 b\u1ec7nh nh\u00e2n, \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh nghi\u00eam ng\u1eb7t b\u1edfi c\u00e1c quy t\u1eafc qu\u1ea3ng c\u00e1o y t\u1ebf \u0111\u1ec3 \u0111\u1ecbnh r\u00f5 c\u00e1c h\u00e0nh vi c\u1ea5m. \u0110i\u1ec1u n\u00e0y l\u00e0 do \u0111\u1eb7c th\u00f9 c\u1ee7a d\u1ecbch v\u1ee5 y t\u1ebf li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 t\u00ednh m\u1ea1ng con ng\u01b0\u1eddi, n\u01a1i m\u00e0 h\u1eadu qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f4ng b\u1eb1ng c\u00f3 th\u1ec3 nghi\u00eam tr\u1ecdng h\u01a1n so v\u1edbi c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c.<\/p>\n\n\n\n<p>N\u1ebfu qu\u1ea3ng c\u00e1o ch\u1ee9a n\u1ed9i dung l\u00e0m m\u1ea5t ph\u1ea9m gi\u00e1, c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c b\u1ec7nh nh\u00e2n hi\u1ec3u l\u1ea7m v\u00e0 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p \u0111i\u1ec1u tr\u1ecb hay c\u01a1 s\u1edf y t\u1ebf m\u1ed9t c\u00e1ch kh\u00f4ng ch\u00ednh x\u00e1c, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 b\u1ecb d\u1ee5 d\u1ed7 m\u1ed9t c\u00e1ch b\u1ea5t h\u1ee3p ph\u00e1p. Nh\u1eefng bi\u1ec3u hi\u1ec7n c\u00f3 kh\u1ea3 n\u0103ng c\u1ea3n tr\u1edf s\u1ef1 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p c\u1ee7a b\u1ec7nh nh\u00e2n \u0111\u01b0\u1ee3c coi l\u00e0 kh\u00f4ng th\u00edch h\u1ee3p trong qu\u1ea3ng c\u00e1o y t\u1ebf.<\/p>\n\n\n\n<p>N\u1ed9i dung trong qu\u1ea3ng c\u00e1o y t\u1ebf c\u1ea7n \u0111\u01b0\u1ee3c ki\u1ec3m tra k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 kh\u00f4ng vi ph\u1ea1m c\u00e1c quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o y t\u1ebf. \u0110\u1ec3 tr\u00e1nh nh\u1eefng r\u1eafc r\u1ed1i kh\u00f4ng mong mu\u1ed1n do s\u00f3t ki\u1ec3m tra ho\u1eb7c hi\u1ec3u l\u1ea7m, ch\u00fang t\u00f4i khuy\u1ebfn ngh\u1ecb b\u1ea1n n\u00ean tham kh\u1ea3o \u00fd ki\u1ebfn c\u1ee7a c\u00e1c chuy\u00ean gia khi \u0111\u0103ng qu\u1ea3ng c\u00e1o y t\u1ebf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gioi_thieu_cac_bien_phap_cua_Van_phong_Luat_su_Monolith\"><\/span>Gi\u1edbi thi\u1ec7u c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a V\u0103n ph\u00f2ng Lu\u1eadt s\u01b0 Monolith<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u0103n ph\u00f2ng Lu\u1eadt s\u01b0 Monolith l\u00e0 m\u1ed9t v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u00f3 kinh nghi\u1ec7m phong ph\u00fa trong c\u1ea3 hai l\u0129nh v\u1ef1c IT, \u0111\u1eb7c bi\u1ec7t l\u00e0 Internet v\u00e0 lu\u1eadt ph\u00e1p. Ch\u00fang t\u00f4i cung c\u1ea5p d\u1ecbch v\u1ee5 ki\u1ec3m tra ph\u00e1p l\u00fd \u0111\u1ed1i v\u1edbi c\u00e1c b\u00e0i vi\u1ebft v\u00e0 trang \u0111\u00edch (LP), t\u1ea1o ra h\u01b0\u1edbng d\u1eabn v\u00e0 ki\u1ec3m tra m\u1eabu s\u1ea3n ph\u1ea9m cho c\u00e1c doanh nghi\u1ec7p v\u1eadn h\u00e0nh truy\u1ec1n th\u00f4ng, c\u00e1c trang web \u0111\u00e1nh gi\u00e1, c\u00e1c \u0111\u1ea1i l\u00fd qu\u1ea3ng c\u00e1o, c\u0169ng nh\u01b0 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t D2C nh\u01b0 th\u1ef1c ph\u1ea9m b\u1ed5 sung v\u00e0 m\u1ef9 ph\u1ea9m, c\u00e1c ph\u00f2ng kh\u00e1m, v\u00e0 c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 \u1ee9ng d\u1ee5ng (ASP). Chi ti\u1ebft \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<p>L\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a V\u0103n ph\u00f2ng Lu\u1eadt s\u01b0 Monolith: <a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">Ki\u1ec3m tra c\u00e1c b\u00e0i vi\u1ebft v\u00e0 LP theo lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb Y t\u1ebf c\u1ee7a Nh\u1eadt B\u1ea3n[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e1c qu\u1ea3ng c\u00e1o nh\u1eb1m qu\u1ea3ng b\u00e1 cho c\u00e1c c\u01a1 s\u1edf y t\u1ebf nh\u01b0 b\u1ec7nh vi\u1ec7n v\u00e0 ph\u00f2ng kh\u00e1m ph\u1ea3i tu\u00e2n th\u1ee7 theo c\u00e1c quy \u0111\u1ecbnh c\u1ee7a Lu\u1eadt Y t\u1ebf v\u00e0 H\u01b0\u1edbng d\u1eabn qu\u1ea3ng c\u00e1o y t\u1ebf. \u0110\u1eb7c bi\u1ec7t, trong H\u01b0\u1edbng d\u1eabn qu\u1ea3ng c\u00e1o y t\u1ebf c\u00f3 nh\u1eefng  [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":68687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/68584"}],"collection":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/comments?post=68584"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/68584\/revisions"}],"predecessor-version":[{"id":68688,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/68584\/revisions\/68688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media\/68687"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media?parent=68584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/categories?post=68584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/tags?post=68584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}