G\u1ea7n \u0111\u00e2y, c\u00e1c h\u00e0nh vi x\u1ea5u nh\u01b0 qu\u1ea3ng c\u00e1o gi\u1ea3 m\u1ea1o v\u00e0 ph\u00f3ng \u0111\u1ea1i tr\u00ean Internet hay stealth marketing \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, g\u00e2y ra v\u1ea5n \u0111\u1ec1 l\u1edbn khi l\u1eeba d\u1ed1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n
Lu\u1eadt Qu\u1ea3ng c\u00e1o v\u00e0 Qu\u00e0 t\u1eb7ng (Japanese Premiums and Representations Act) s\u1eeda \u0111\u1ed5i, c\u00f3 hi\u1ec7u l\u1ef1c v\u00e0o th\u00e1ng 10 n\u0103m Reiwa 6 (2024), \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra nh\u1eb1m \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u “th\u1ee7 t\u1ee5c x\u00e1c nh\u1eadn” v\u00e0 “m\u1edf r\u1ed9ng quy \u0111\u1ecbnh ph\u1ea1t tr\u1ef1c ti\u1ebfp”, thi\u1ebft l\u1eadp c\u00e1c quy \u0111\u1ecbnh nghi\u00eam ng\u1eb7t h\u01a1n. S\u1ef1 s\u1eeda \u0111\u1ed5i n\u00e0y \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd ki\u1ec1m ch\u1ebf c\u00e1c h\u00e0nh vi x\u1ea5u trong qu\u1ea3ng c\u00e1o tr\u00ean Internet v\u00e0 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n
B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1ea3i th\u00edch chi ti\u1ebft v\u1ec1 “th\u1ee7 t\u1ee5c x\u00e1c nh\u1eadn” v\u00e0 “m\u1edf r\u1ed9ng quy \u0111\u1ecbnh ph\u1ea1t tr\u1ef1c ti\u1ebfp” s\u1ebd \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0o th\u00e1ng 10 n\u0103m Reiwa 6.<\/p>\n\n\n\n