{"id":69768,"date":"2024-12-27T18:44:43","date_gmt":"2024-12-27T09:44:43","guid":{"rendered":"https:\/\/monolith.law\/vi\/?p=69768"},"modified":"2025-01-01T19:01:55","modified_gmt":"2025-01-01T10:01:55","slug":"influencer-stealth-marketing","status":"publish","type":"post","link":"https:\/\/monolith.law\/vi\/general-corporate\/influencer-stealth-marketing","title":{"rendered":"H\u1ecdc h\u1ecfi t\u1eeb c\u00e1c tr\u01b0\u1eddng h\u1ee3p vi ph\u1ea1m qu\u1ea3ng c\u00e1o c\u1ee7a Influencer \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi vi\u1ec7c t\u0103ng c\u01b0\u1eddng quy \u0111\u1ecbnh v\u1ec1 Stealth Marketing"},"content":{"rendered":"\n<p>G\u1ea7n \u0111\u00e2y, v\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i (SNS), marketing th\u00f4ng qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (influencer marketing) \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. Tuy nhi\u00ean, m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111ang \u0111\u01b0\u1ee3c quan t\u00e2m l\u00e0 &#8220;stealth marketing&#8221; (stema), n\u01a1i qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch \u1ea9n gi\u1ea5u, kh\u00f4ng r\u00f5 r\u00e0ng l\u00e0 qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u0103ng c\u01b0\u1eddng quy \u0111\u1ecbnh c\u1ee7a Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng c\u1ee7a Nh\u1eadt B\u1ea3n (Japanese Premiums Display Act).<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1edbi thi\u1ec7u hai tr\u01b0\u1eddng h\u1ee3p vi ph\u1ea1m \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c l\u1ec7nh ch\u1ec9nh s\u1eeda t\u1eeb C\u01a1 quan Qu\u1ea3n l\u00fd Ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n (Japanese Consumer Affairs Agency) sau khi quy \u0111\u1ecbnh v\u1ec1 stema \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng v\u00e0o th\u00e1ng 10 n\u0103m Reiwa 5 (2023), v\u00e0 ph\u00e2n t\u00edch nh\u1eefng \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd khi doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n influencer marketing.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/influencer-stealth-marketing\/#Lich_su_sua_doi_Luat_Hien_thi_Qua_tang_va_Tang_cuong_quy_dinh_ve_Stealth_Marketing\" title=\"L\u1ecbch s\u1eed s\u1eeda \u0111\u1ed5i Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng v\u00e0 T\u0103ng c\u01b0\u1eddng quy \u0111\u1ecbnh v\u1ec1 Stealth Marketing\">L\u1ecbch s\u1eed s\u1eeda \u0111\u1ed5i Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng v\u00e0 T\u0103ng c\u01b0\u1eddng quy \u0111\u1ecbnh v\u1ec1 Stealth Marketing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/influencer-stealth-marketing\/#Stealth_Marketing_la_gi\" title=\"Stealth Marketing l\u00e0 g\u00ec?\">Stealth Marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/influencer-stealth-marketing\/#Tang_cuong_quy_dinh_Stealth_Marketing_yeu_cau_phai_ro_rang_%E2%80%9Cquang_cao%E2%80%9D\" title=\"T\u0103ng c\u01b0\u1eddng quy \u0111\u1ecbnh Stealth Marketing y\u00eau c\u1ea7u ph\u1ea3i r\u00f5 r\u00e0ng &#8220;qu\u1ea3ng c\u00e1o&#8221;\">T\u0103ng c\u01b0\u1eddng quy \u0111\u1ecbnh Stealth Marketing y\u00eau c\u1ea7u ph\u1ea3i r\u00f5 r\u00e0ng &#8220;qu\u1ea3ng c\u00e1o&#8221;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/influencer-stealth-marketing\/#Hai_vi_du_ve_lenh_bien_phap_sau_khi_quy_dinh_ve_stealth_marketing_duoc_tang_cuong\" title=\"Hai v\u00ed d\u1ee5 v\u1ec1 l\u1ec7nh bi\u1ec7n ph\u00e1p sau khi quy \u0111\u1ecbnh v\u1ec1 stealth marketing \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng\">Hai v\u00ed d\u1ee5 v\u1ec1 l\u1ec7nh bi\u1ec7n ph\u00e1p sau khi quy \u0111\u1ecbnh v\u1ec1 stealth marketing \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/influencer-stealth-marketing\/#Vu_viec_cua_Cong_ty_Co_phan_RIZAP\" title=\"V\u1ee5 vi\u1ec7c c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n RIZAP\">V\u1ee5 vi\u1ec7c c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n RIZAP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/influencer-stealth-marketing\/#Vu_viec_cua_Cong_ty_Co_phan_Duoc_pham_Otsuka\" title=\"V\u1ee5 vi\u1ec7c c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Otsuka\">V\u1ee5 vi\u1ec7c c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Otsuka<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/influencer-stealth-marketing\/#Hinh_phat_theo_quy_dinh_cua_Luat_Quang_cao_va_Hien_thi_Qua_tang_Japanese_Premiums_and_Representations_Act\" title=\"H\u00ecnh ph\u1ea1t theo quy \u0111\u1ecbnh c\u1ee7a Lu\u1eadt Qu\u1ea3ng c\u00e1o v\u00e0 Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng (Japanese Premiums and Representations Act)\">H\u00ecnh ph\u1ea1t theo quy \u0111\u1ecbnh c\u1ee7a Lu\u1eadt Qu\u1ea3ng c\u00e1o v\u00e0 Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng (Japanese Premiums and Representations Act)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/influencer-stealth-marketing\/#Nhung_diem_can_luu_y_trong_Marketing_qua_Influencer\" title=\"Nh\u1eefng \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd trong Marketing qua Influencer\">Nh\u1eefng \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd trong Marketing qua Influencer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/influencer-stealth-marketing\/#Tom_luoc_Can_kiem_tra_phap_ly_boi_luat_su_doi_voi_Marketing_qua_Influencer\" title=\"T\u00f3m l\u01b0\u1ee3c: C\u1ea7n ki\u1ec3m tra ph\u00e1p l\u00fd b\u1edfi lu\u1eadt s\u01b0 \u0111\u1ed1i v\u1edbi Marketing qua Influencer\">T\u00f3m l\u01b0\u1ee3c: C\u1ea7n ki\u1ec3m tra ph\u00e1p l\u00fd b\u1edfi lu\u1eadt s\u01b0 \u0111\u1ed1i v\u1edbi Marketing qua Influencer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/vi\/general-corporate\/influencer-stealth-marketing\/#Gioi_thieu_cac_bien_phap_cua_van_phong_chung_toi\" title=\"Gi\u1edbi thi\u1ec7u c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng ch\u00fang t\u00f4i\">Gi\u1edbi thi\u1ec7u c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng ch\u00fang t\u00f4i<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lich_su_sua_doi_Luat_Hien_thi_Qua_tang_va_Tang_cuong_quy_dinh_ve_Stealth_Marketing\"><\/span>L\u1ecbch s\u1eed s\u1eeda \u0111\u1ed5i Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng v\u00e0 T\u0103ng c\u01b0\u1eddng quy \u0111\u1ecbnh v\u1ec1 Stealth Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (influencers) trong qu\u1ea3ng c\u00e1o, nh\u01b0ng \u0111\u00e3 c\u00f3 nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p &#8220;stealth marketing&#8221; (ti\u1ebfp th\u1ecb ng\u1ea7m) g\u00e2y hi\u1ec3u l\u1ea7m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1ea3i th\u00edch l\u1ecbch s\u1eed c\u1ee7a vi\u1ec7c quy \u0111\u1ecbnh stealth marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stealth_Marketing_la_gi\"><\/span>Stealth Marketing l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Stealth marketing (sau \u0111\u00e2y g\u1ecdi l\u00e0 &#8220;stealth marketing&#8221;) l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng ti\u1ebft l\u1ed9 r\u1eb1ng \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o, trong \u0111\u00f3 c\u00e1c ngh\u1ec7 s\u0129 ho\u1eb7c ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng gi\u1ea3 v\u1edd l\u00e0 b\u00ean th\u1ee9 ba trung l\u1eadp \u0111\u1ec3 qu\u1ea3ng b\u00e1 ho\u1eb7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, ho\u1eb7c c\u00e1c nh\u00e0 cung c\u1ea5p nh\u1eadn ti\u1ec1n t\u1eeb ng\u01b0\u1eddi qu\u1ea3ng c\u00e1o v\u00e0 gi\u1ea3 v\u1edd l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u00ecnh th\u01b0\u1eddng \u0111\u1ec3 \u0111\u0103ng c\u00e1c \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc \u0111\u00e2y, theo Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng, ch\u1ec9 khi n\u00e0o c\u00f3 s\u1ef1 hi\u1ec3u l\u1ea7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t (\u0110i\u1ec1u 5, Kho\u1ea3n 1) ho\u1eb7c hi\u1ec3u l\u1ea7m c\u00f3 l\u1ee3i (c\u00f9ng Kho\u1ea3n 2) th\u00ec m\u1edbi c\u00f3 th\u1ec3 quy \u0111\u1ecbnh stealth marketing. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, Nh\u1eadt B\u1ea3n \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ec9 tr\u00edch l\u00e0 &#8220;thi\u00ean \u0111\u01b0\u1eddng stealth marketing&#8221; so v\u1edbi Li\u00ean minh Ch\u00e2u \u00c2u v\u00e0 Hoa K\u1ef3, n\u01a1i \u0111\u00e3 c\u00f3 quy \u0111\u1ecbnh v\u1ec1 stealth marketing.<\/p>\n\n\n\n<p>Do nh\u1eefng l\u00fd do n\u00e0y, v\u00e0o ng\u00e0y 28 th\u00e1ng 3 n\u0103m Reiwa 5 (2023), Nh\u1eadt B\u1ea3n c\u0169ng \u0111\u00e3 thi\u1ebft l\u1eadp quy \u0111\u1ecbnh v\u1ec1 stealth marketing. &#8220;C\u00e1c bi\u1ec3u hi\u1ec7n kh\u00f3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00e2n bi\u1ec7t l\u00e0 c\u1ee7a doanh nghi\u1ec7p&#8221; (Th\u00f4ng b\u00e1o s\u1ed1 19 c\u1ee7a V\u0103n ph\u00f2ng N\u1ed9i c\u00e1c, sau \u0111\u00e2y g\u1ecdi l\u00e0 &#8220;Th\u00f4ng b\u00e1o Stealth Marketing&#8221;) v\u00e0 &#8220;Ti\u00eau chu\u1ea9n v\u1eadn h\u00e0nh cho c\u00e1c bi\u1ec3u hi\u1ec7n kh\u00f3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00e2n bi\u1ec7t l\u00e0 c\u1ee7a doanh nghi\u1ec7p&#8221; (sau \u0111\u00e2y g\u1ecdi l\u00e0 &#8220;Ti\u00eau chu\u1ea9n v\u1eadn h\u00e0nh&#8221;) \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh v\u00e0 b\u1eaft \u0111\u1ea7u c\u00f3 hi\u1ec7u l\u1ef1c t\u1eeb ng\u00e0y 1 th\u00e1ng 10 c\u00f9ng n\u0103m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tang_cuong_quy_dinh_Stealth_Marketing_yeu_cau_phai_ro_rang_%E2%80%9Cquang_cao%E2%80%9D\"><\/span>T\u0103ng c\u01b0\u1eddng quy \u0111\u1ecbnh Stealth Marketing y\u00eau c\u1ea7u ph\u1ea3i r\u00f5 r\u00e0ng &#8220;qu\u1ea3ng c\u00e1o&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Theo Ti\u00eau chu\u1ea9n v\u1eadn h\u00e0nh, Th\u00f4ng b\u00e1o Stealth Marketing quy \u0111\u1ecbnh stealth marketing l\u00e0 &#8220;bi\u1ec3u hi\u1ec7n c\u1ee7a doanh nghi\u1ec7p li\u00ean quan \u0111\u1ebfn giao d\u1ecbch h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p, m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f3 c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft \u0111\u00f3 l\u00e0 bi\u1ec3u hi\u1ec7n \u0111\u00f3.&#8221;<\/p>\n\n\n\n<p>N\u1ebfu \u0111\u00e1p \u1ee9ng hai \u0111i\u1ec1u ki\u1ec7n sau, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 stealth marketing:<\/p>\n\n\n\n<ol>\n<li>Bi\u1ec3u hi\u1ec7n li\u00ean quan \u0111\u1ebfn giao d\u1ecbch h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 ch\u1ee7 th\u1ec3 th\u1ef1c hi\u1ec7n bi\u1ec3u hi\u1ec7n l\u00e0 ch\u00ednh doanh nghi\u1ec7p cung c\u1ea5p h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3<\/li>\n\n\n\n<li>Kh\u00f3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00e2n bi\u1ec7t r\u1eb1ng \u0111\u00f3 l\u00e0 bi\u1ec3u hi\u1ec7n c\u1ee7a doanh nghi\u1ec7p<\/li>\n<\/ol>\n\n\n\n<p>\u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1eeda \u0111\u1ed5i Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng v\u00e0o th\u00e1ng 10 n\u0103m Reiwa 5 (2023), vui l\u00f2ng tham kh\u1ea3o b\u00e0i vi\u1ebft li\u00ean quan d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/monolith.law\/corporate\/stealth-marketing-regulations-r5\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1eeb th\u00e1ng 10 n\u0103m Reiwa 5 (2023), vi\u1ec7c r\u00f5 r\u00e0ng &#8220;qu\u1ea3ng c\u00e1o&#8221; tr\u1edf th\u00e0nh b\u1eaft bu\u1ed9c. Gi\u1ea3i th\u00edch v\u1ec1 Ti\u00eau chu\u1ea9n v\u1eadn h\u00e0nh quy \u0111\u1ecbnh Stealth Marketing[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hai_vi_du_ve_lenh_bien_phap_sau_khi_quy_dinh_ve_stealth_marketing_duoc_tang_cuong\"><\/span>Hai v\u00ed d\u1ee5 v\u1ec1 l\u1ec7nh bi\u1ec7n ph\u00e1p sau khi quy \u0111\u1ecbnh v\u1ec1 stealth marketing \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/11\/6039015d81e4faef9fc9d1ee1a9e2b69.jpg\" alt=\"Hai v\u00ed d\u1ee5 v\u1ec1 l\u1ec7nh bi\u1ec7n ph\u00e1p sau khi quy \u0111\u1ecbnh v\u1ec1 stealth marketing \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng\" class=\"wp-image-118862\" \/><\/figure>\n\n\n\n<p>\u1ede \u0111\u00e2y, ch\u00fang t\u00f4i xin gi\u1edbi thi\u1ec7u v\u1ec1 hai l\u1ec7nh bi\u1ec7n ph\u00e1p m\u00e0 C\u01a1 quan Qu\u1ea3n l\u00fd Ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n \u0111\u00e3 \u0111\u01b0a ra sau khi quy \u0111\u1ecbnh v\u1ec1 stealth marketing \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng v\u00e0o th\u00e1ng 10 n\u0103m Reiwa 5 (2023). C\u1ea3 hai tr\u01b0\u1eddng h\u1ee3p \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng influencer trong qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vu_viec_cua_Cong_ty_Co_phan_RIZAP\"><\/span>V\u1ee5 vi\u1ec7c c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n RIZAP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V\u00e0o ng\u00e0y 9 th\u00e1ng 8 n\u0103m 2023 (n\u0103m Reiwa th\u1ee9 6), C\u01a1 quan Qu\u1ea3n l\u00fd Ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n \u0111\u00e3 \u00e1p d\u1ee5ng bi\u1ec7n ph\u00e1p h\u00e0nh ch\u00ednh \u0111\u1ed1i v\u1edbi C\u00f4ng ty C\u1ed5 ph\u1ea7n RIZAP, ch\u1ee7 qu\u1ea3n c\u1ee7a &#8220;chocoZAP&#8221;, v\u00ec \u0111\u00e3 \u0111\u0103ng t\u1ea3i n\u1ed9i dung do ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (influencer) \u0111\u0103ng tr\u00ean &#8220;Instagram&#8221; theo y\u00eau c\u1ea7u c\u1ee7a c\u00f4ng ty nh\u01b0 l\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u00ean th\u1ee9 ba tr\u00ean trang web c\u1ee7a m\u00ecnh, m\u00e0 kh\u00f4ng l\u00e0m r\u00f5 r\u1eb1ng \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o, khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c \u0111\u00f3 l\u00e0 th\u00f4ng tin t\u1eeb doanh nghi\u1ec7p, vi ph\u1ea1m quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o ng\u1ee5y trang (stealth marketing).<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u00e3 \u0111\u0103ng t\u1ea3i n\u1ed9i dung sau tr\u00ean &#8220;Instagram&#8221; theo y\u00eau c\u1ea7u c\u1ee7a c\u00f4ng ty:<\/p>\n\n\n\n<ul>\n<li>&#8220;V\u00ec c\u00f3 th\u1ec3 \u0111\u1ebfn b\u1ea5t c\u1ee9 l\u00fac n\u00e0o trong 24 gi\u1edd&#8221;<\/li>\n\n\n\n<li>&#8220;D\u00f9 l\u00e0 bu\u1ed5i s\u00e1ng s\u1edbm hay th\u1eddi gian r\u1ea3nh gi\u1eefa gi\u1edd l\u00e0m vi\u1ec7c, th\u1eadm ch\u00ed l\u00e0 ban \u0111\u00eam c\u0169ng \u0111\u01b0\u1ee3c&#8221;<\/li>\n\n\n\n<li>&#8220;Sau khi sinh m\u00e0 b\u1ee5ng kh\u00f4ng h\u1ec1 nh\u00e3o, c\u1ee9 th\u1ebf m\u00e0 qu\u1ea5n quanh b\u1ee5ng li\u00ean t\u1ee5c ~ ww&#8221; v.v.<\/li>\n<\/ul>\n\n\n\n<p>C\u00f4ng ty RIZAP \u0111\u00e3 \u0111\u0103ng t\u1ea3i nh\u1eefng b\u00e0i \u0111\u0103ng n\u00e0y tr\u00ean trang web &#8220;chocoZAP&#8221; c\u1ee7a m\u00ecnh trong m\u1ee5c &#8220;\u00dd ki\u1ebfn kh\u00e1ch h\u00e0ng&#8221; v\u00e0 &#8220;N\u1ed5i ti\u1ebfng tr\u00ean SNS! Li\u00ean t\u1ee5c nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao&#8221; m\u00e0 kh\u00f4ng l\u00e0m r\u00f5 r\u1eb1ng \u0111\u00f3 l\u00e0 b\u00e0i \u0111\u0103ng t\u1eeb b\u00ean th\u1ee9 ba theo y\u00eau c\u1ea7u c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<p>Do n\u1ed9i dung hi\u1ec3n th\u1ecb kh\u00f4ng l\u00e0m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft r\u1eb1ng \u0111\u00f3 l\u00e0 th\u00f4ng tin t\u1eeb doanh nghi\u1ec7p, n\u00ean nh\u1eefng hi\u1ec3n th\u1ecb n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 &#8220;kh\u00f3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c \u0111\u00f3 l\u00e0 th\u00f4ng tin t\u1eeb doanh nghi\u1ec7p&#8221; (theo th\u00f4ng b\u00e1o v\u1ec1 stealth marketing) v\u00e0 vi ph\u1ea1m quy \u0111\u1ecbnh.<\/p>\n\n\n\n<p>Tham kh\u1ea3o: <a href=\"https:\/\/www.caa.go.jp\/notice\/entry\/038980\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u01a1 quan Qu\u1ea3n l\u00fd Ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n | V\u1ec1 l\u1ec7nh bi\u1ec7n ph\u00e1p h\u00e0nh ch\u00ednh d\u1ef1a tr\u00ean Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u1ea3ng c\u00e1o \u0111\u1ed1i v\u1edbi C\u00f4ng ty C\u1ed5 ph\u1ea7n RIZAP[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vu_viec_cua_Cong_ty_Co_phan_Duoc_pham_Otsuka\"><\/span>V\u1ee5 vi\u1ec7c c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Otsuka<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/11\/4a6ed9507f0a62e84cde9841ac305e9c.jpg\" alt=\"V\u1ee5 vi\u1ec7c c\u1ee7a C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Otsuka\" class=\"wp-image-118860\" \/><\/figure>\n\n\n\n<p>V\u00e0o ng\u00e0y 13 th\u00e1ng 11 n\u0103m 2024 (Reiwa 6), C\u01a1 quan Qu\u1ea3n l\u00fd Ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng h\u00e0nh ch\u00ednh \u0111\u1ed1i v\u1edbi C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Otsuka, v\u00ec n\u1ed9i dung \u0111\u0103ng t\u1ea3i tr\u00ean &#8220;Instagram&#8221; c\u1ee7a ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng theo y\u00eau c\u1ea7u c\u1ee7a c\u00f4ng ty n\u00e0y, c\u0169ng nh\u01b0 vi\u1ec7c hi\u1ec3n th\u1ecb n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1 tr\u00ean trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a c\u00f4ng ty, \u0111\u00e3 vi ph\u1ea1m quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o ng\u1ee5y trang.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng theo y\u00eau c\u1ea7u c\u1ee7a c\u00f4ng ty \u0111\u00e3 \u0111\u0103ng t\u1ea3i n\u1ed9i dung sau tr\u00ean &#8220;Instagram&#8221;:<\/p>\n\n\n\n<ul>\n<li>&#8220;D\u00f9 \u1edf \u0111\u1ed9 tu\u1ed5i n\u00e0o, t\u00f4i c\u0169ng mu\u1ed1n s\u1ed1ng nh\u1eefng ng\u00e0y th\u00e1ng tr\u00e0n \u0111\u1ea7y s\u1ee9c s\u1ed1ng v\u00e0 lu\u00f4n c\u1ea3m th\u1ea5y &#8216;hi\u1ec7n t\u1ea1i l\u00e0 t\u1ed1t nh\u1ea5t&#8217;!&#8221;<\/li>\n\n\n\n<li>&#8220;T\u1eeb nguy\u00ean li\u1ec7u \u0111\u1ebfn qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t \u0111\u1ec1u \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd nghi\u00eam ng\u1eb7t, s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc!! Nh\u1eefng th\u1ee9 \u0111\u01b0a v\u00e0o c\u01a1 th\u1ec3 c\u1ea7n ph\u1ea3i l\u00e0 nh\u1eefng th\u1ee9 \u0111\u00e1ng tin c\u1eady!&#8221;<\/li>\n\n\n\n<li>&#8220;\u0110\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i ri\u00eang l\u1ebb t\u1eebng vi\u00ean v\u1edbi li\u1ec1u l\u01b0\u1ee3ng khuy\u1ebfn ngh\u1ecb h\u00e0ng ng\u00e0y l\u00e0 3 vi\u00ean, v\u00ec v\u1eady n\u00f3 r\u1ea5t v\u1ec7 sinh v\u00e0 ti\u1ec7n l\u1ee3i!&#8221;<\/li>\n<\/ul>\n\n\n\n<p>C\u00f4ng ty Otsuka \u0111\u00e3 \u0111\u0103ng t\u1ea3i c\u00e1c b\u00e0i vi\u1ebft tr\u00ean m\u00e0 kh\u00f4ng l\u00e0m r\u00f5 r\u1eb1ng \u0111\u00f3 l\u00e0 b\u00e0i vi\u1ebft do b\u00ean th\u1ee9 ba theo y\u00eau c\u1ea7u c\u1ee7a c\u00f4ng ty, v\u1edbi c\u00e1c l\u1eddi nh\u01b0 &#8220;\u0110ang thu h\u00fat s\u1ef1 ch\u00fa \u00fd tr\u00ean Instagram\u2934&#8221; tr\u00ean trang web c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Do c\u00f4ng ty kh\u00f4ng l\u00e0m r\u00f5 r\u1eb1ng c\u00e1c hi\u1ec3n th\u1ecb \u0111\u00f3 l\u00e0 b\u00e0i vi\u1ebft do b\u00ean th\u1ee9 ba theo y\u00eau c\u1ea7u c\u1ee7a c\u00f4ng ty, v\u00e0 t\u1eeb n\u1ed9i dung hi\u1ec3n th\u1ecb t\u1ed5ng th\u1ec3 kh\u00f4ng th\u1ec3 r\u00f5 r\u00e0ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1eb1ng \u0111\u00f3 l\u00e0 th\u00f4ng tin t\u1eeb doanh nghi\u1ec7p, n\u00ean hi\u1ec3n th\u1ecb \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 &#8220;kh\u00f3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c \u0111\u00f3 l\u00e0 th\u00f4ng tin t\u1eeb doanh nghi\u1ec7p&#8221; (Th\u00f4ng b\u00e1o v\u1ec1 qu\u1ea3ng c\u00e1o ng\u1ee5y trang) v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 vi ph\u1ea1m.<\/p>\n\n\n\n<p>Tham kh\u1ea3o: <a href=\"https:\/\/www.caa.go.jp\/notice\/entry\/039990\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u01a1 quan Qu\u1ea3n l\u00fd Ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n | V\u1ec1 l\u1ec7nh h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng \u0111\u1ed1i v\u1edbi C\u00f4ng ty C\u1ed5 ph\u1ea7n D\u01b0\u1ee3c ph\u1ea9m Taisho[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hinh_phat_theo_quy_dinh_cua_Luat_Quang_cao_va_Hien_thi_Qua_tang_Japanese_Premiums_and_Representations_Act\"><\/span>H\u00ecnh ph\u1ea1t theo quy \u0111\u1ecbnh c\u1ee7a Lu\u1eadt Qu\u1ea3ng c\u00e1o v\u00e0 Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng (Japanese Premiums and Representations Act)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Khi vi ph\u1ea1m quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o l\u1eeba d\u1ed1i, c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c l\u1ec7nh ch\u1ec9nh s\u1eeda t\u1eeb C\u01a1 quan Ti\u00eau d\u00f9ng (theo \u0110i\u1ec1u 7 c\u1ee7a Lu\u1eadt Qu\u1ea3ng c\u00e1o v\u00e0 Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng). Khi \u0111\u00f3, t\u00ean doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u00ean trang web c\u1ee7a C\u01a1 quan Ti\u00eau d\u00f9ng. N\u1ebfu kh\u00f4ng tu\u00e2n th\u1ee7 l\u1ec7nh ch\u1ec9nh s\u1eeda, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1n ph\u1ea1t t\u00f9 kh\u00f4ng qu\u00e1 2 n\u0103m ho\u1eb7c ph\u1ea1t ti\u1ec1n kh\u00f4ng qu\u00e1 3 tri\u1ec7u y\u00ean, ho\u1eb7c c\u1ea3 hai h\u00ecnh ph\u1ea1t (theo \u0110i\u1ec1u 46).<\/p>\n\n\n\n<p>Ngo\u00e0i ra, khi vi\u1ec7c nh\u1eadn l\u1ec7nh ch\u1ec9nh s\u1eeda \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1, uy t\u00edn v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecb t\u1ed5n h\u1ea1i nghi\u00eam tr\u1ecdng. Nh\u01b0 trong hai v\u00ed d\u1ee5 \u0111\u00e3 gi\u1edbi thi\u1ec7u, vi\u1ec7c \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean c\u00e1c t\u1edd b\u00e1o l\u1edbn kh\u00f4ng ch\u1ec9 g\u00e2y ra h\u1eadu qu\u1ea3 ph\u00e1p l\u00fd v\u00e0 thi\u1ec7t h\u1ea1i v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh, m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>C\u1ee5 th\u1ec3, n\u1ed9i dung c\u1ee7a l\u1ec7nh ch\u1ec9nh s\u1eeda trong hai v\u00ed d\u1ee5 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f3m t\u1eaft nh\u01b0 sau:<\/p>\n\n\n\n<ul>\n<li>Ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft r\u1eb1ng h\u00e0nh vi qu\u1ea3ng c\u00e1o \u0111\u00f3 vi ph\u1ea1m Lu\u1eadt Qu\u1ea3ng c\u00e1o v\u00e0 Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng<\/li>\n\n\n\n<li>Th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p ng\u0103n ch\u1eb7n t\u00e1i ph\u1ea1m v\u00e0 \u0111\u1ea3m b\u1ea3o th\u00f4ng tin \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean ban gi\u00e1m \u0111\u1ed1c v\u00e0 nh\u00e2n vi\u00ean<\/li>\n\n\n\n<li>Cam k\u1ebft kh\u00f4ng th\u1ef1c hi\u1ec7n h\u00e0nh vi qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u1ef1 trong t\u01b0\u01a1ng lai<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nhung_diem_can_luu_y_trong_Marketing_qua_Influencer\"><\/span>Nh\u1eefng \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd trong Marketing qua Influencer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hai tr\u01b0\u1eddng h\u1ee3p m\u00e0 ch\u00fang t\u00f4i gi\u1edbi thi\u1ec7u d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng influencer trong c\u00e1c chi\u1ebfn d\u1ecbch marketing. Kh\u00f4ng c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec x\u1ea3y ra v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a influencer tr\u00ean SNS v\u00ec h\u1ecd \u0111\u00e3 \u0111\u00e1nh d\u1ea5u ch\u00fang m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p l\u00e0 &#8220;qu\u1ea3ng c\u00e1o&#8221;.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, khi n\u1ed9i dung do influencer \u0111\u0103ng t\u1ea3i \u0111\u01b0\u1ee3c c\u00f4ng ty s\u1eed d\u1ee5ng tr\u00ean trang web c\u1ee7a m\u00ecnh nh\u01b0 th\u1ec3 \u0111\u00f3 l\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ee9 ba, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn vi\u1ec7c &#8220;ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f3 c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u00f3 l\u00e0 th\u00f4ng tin t\u1eeb doanh nghi\u1ec7p&#8221;, v\u00e0 v\u00ec th\u1ebf c\u00f4ng ty \u0111\u00e3 nh\u1eadn l\u1ec7nh t\u1eeb C\u01a1 quan Qu\u1ea3n l\u00fd Ti\u00eau d\u00f9ng v\u1ec1 vi\u1ec7c th\u1ef1c hi\u1ec7n marketing ng\u1ea7m.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, ngay c\u1ea3 tr\u00ean trang web c\u1ee7a ch\u00ednh c\u00f4ng ty, vi\u1ec7c x\u1eed l\u00fd th\u00f4ng tin &#8220;do doanh nghi\u1ec7p cung c\u1ea5p&#8221; m\u00e0 h\u1ecd \u0111\u00e3 y\u00eau c\u1ea7u \u0111\u0103ng t\u1ea3i tr\u00ean SNS nh\u01b0 l\u00e0 c\u1ea3m nh\u1eadn hay \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c coi l\u00e0 marketing ng\u1ea7m.<\/p>\n\n\n\n<p>Vi\u1ec7c n\u1eafm v\u1eefng c\u00e1c quy t\u1eafc li\u00ean quan \u0111\u1ebfn Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u00e0 t\u1eb7ng c\u1ee7a Nh\u1eadt B\u1ea3n l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch s\u1ea3n xu\u1ea5t qu\u1ea3ng c\u00e1o. Ch\u00fang t\u00f4i khuy\u1ebfn ngh\u1ecb vi\u1ec7c t\u1ea1o ra h\u01b0\u1edbng d\u1eabn n\u1ed9i b\u1ed9 v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c bu\u1ed5i t\u1eadp hu\u1ea5n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u hi\u1ec3u r\u00f5 c\u00e1c quy t\u1eafc v\u00e0 c\u1eadp nh\u1eadt c\u00e1c thay \u0111\u1ed5i trong lu\u1eadt l\u1ec7.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tom_luoc_Can_kiem_tra_phap_ly_boi_luat_su_doi_voi_Marketing_qua_Influencer\"><\/span>T\u00f3m l\u01b0\u1ee3c: C\u1ea7n ki\u1ec3m tra ph\u00e1p l\u00fd b\u1edfi lu\u1eadt s\u01b0 \u0111\u1ed1i v\u1edbi Marketing qua Influencer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sau quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o ng\u1ee5y trang v\u00e0o th\u00e1ng 10 n\u0103m Reiwa 5 (2023), \u0111\u00e3 c\u00f3 hai tr\u01b0\u1eddng h\u1ee3p b\u1ecb x\u1eed l\u00fd nh\u01b0 \u0111\u00e3 n\u00eau tr\u00ean. Kh\u00f4ng ch\u1ec9 trong marketing qua influencer, C\u01a1 quan Qu\u1ea3n l\u00fd Ti\u00eau d\u00f9ng Nh\u1eadt B\u1ea3n c\u0169ng \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u01a1n 10 bi\u1ec7n ph\u00e1p x\u1eed l\u00fd trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn \u0111\u1ed1i v\u1edbi c\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 n\u1ed9i dung &#8220;\u0110\u1ed9 h\u00e0i l\u00f2ng s\u1ed1 1&#8221; v\u00e0 nh\u1eefng hi\u1ec3n th\u1ecb t\u01b0\u01a1ng t\u1ef1, v\u00ec v\u1eady c\u1ea7n ph\u1ea3i ch\u00fa \u00fd \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn c\u00e1ch hi\u1ec3n th\u1ecb trong qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tham kh\u1ea3o c\u00e1c ti\u00eau chu\u1ea9n v\u1eadn h\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o ng\u1ee5y trang. Khi t\u1ea1o qu\u1ea3ng c\u00e1o, vi\u1ec7c kh\u00f4ng th\u1ec3 thi\u1ebfu l\u00e0 ph\u1ea3i c\u00f3 s\u1ef1 ki\u1ec3m tra ph\u00e1p l\u00fd b\u1edfi lu\u1eadt s\u01b0 am hi\u1ec3u v\u1ec1 Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u1ea3ng c\u00e1o Nh\u1eadt B\u1ea3n ngay t\u1eeb giai \u0111o\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gioi_thieu_cac_bien_phap_cua_van_phong_chung_toi\"><\/span>Gi\u1edbi thi\u1ec7u c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee7a v\u0103n ph\u00f2ng ch\u00fang t\u00f4i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u0103n ph\u00f2ng lu\u1eadt s\u01b0 Monolith l\u00e0 m\u1ed9t v\u0103n ph\u00f2ng lu\u1eadt s\u01b0 c\u00f3 kinh nghi\u1ec7m phong ph\u00fa trong c\u1ea3 hai l\u0129nh v\u1ef1c IT, \u0111\u1eb7c bi\u1ec7t l\u00e0 Internet v\u00e0 ph\u00e1p lu\u1eadt. G\u1ea7n \u0111\u00e2y, vi ph\u1ea1m Lu\u1eadt Hi\u1ec3n th\u1ecb Qu\u1ea3ng c\u00e1o t\u1ed1t nh\u01b0 vi\u1ec7c g\u00e2y hi\u1ec3u l\u1ea7m v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m th\u00f4ng qua qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t v\u1ea5n \u0111\u1ec1 l\u1edbn, v\u00e0 nhu c\u1ea7u ki\u1ec3m tra ph\u00e1p l\u00fd ng\u00e0y c\u00e0ng t\u0103ng. V\u0103n ph\u00f2ng ch\u00fang t\u00f4i cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 ki\u1ec3m tra ph\u00e1p l\u00fd cho qu\u1ea3ng c\u00e1o v\u00e0 trang \u0111\u00edch (landing page), t\u1ea1o h\u01b0\u1edbng d\u1eabn, d\u1ef1a tr\u00ean vi\u1ec7c tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt kh\u00e1c nhau. Chi ti\u1ebft \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<p>L\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a V\u0103n ph\u00f2ng lu\u1eadt s\u01b0 Monolith: <a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">Ki\u1ec3m tra qu\u1ea3ng c\u00e1o v\u00e0 trang \u0111\u00edch (landing page) theo Lu\u1eadt D\u01b0\u1ee3c ph\u1ea9m v\u00e0 Thi\u1ebft b\u1ecb Y t\u1ebf, v.v.[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u1ea7n \u0111\u00e2y, v\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i (SNS), marketing th\u00f4ng qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (influencer marketing) \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. Tuy nhi\u00ean, m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111ang \u0111\u01b0\u1ee3c quan t\u00e2m l\u00e0 &#8220;stealth marketing&#038;#82 [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":70872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/69768"}],"collection":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/comments?post=69768"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/69768\/revisions"}],"predecessor-version":[{"id":70873,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/posts\/69768\/revisions\/70873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media\/70872"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/media?parent=69768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/categories?post=69768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/vi\/wp-json\/wp\/v2\/tags?post=69768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}