{"id":62908,"date":"2024-05-02T12:13:55","date_gmt":"2024-05-02T03:13:55","guid":{"rendered":"https:\/\/monolith.law\/zh-cn\/?p=62908"},"modified":"2024-05-12T18:36:49","modified_gmt":"2024-05-12T09:36:49","slug":"quasi-drug-advertisement-guidelines","status":"publish","type":"post","link":"https:\/\/monolith.law\/zh-cn\/general-corporate\/quasi-drug-advertisement-guidelines","title":{"rendered":"\u5173\u4e8e\u533b\u836f\u90e8\u5916\u54c1\u5e7f\u544a\u53d1\u5e03\u5e94\u6ce8\u610f\u7684\u6307\u5357\u662f\u4ec0\u4e48"},"content":{"rendered":"\n<p>\u4f8b\u5982&#8221;\u836f\u7528\u5316\u5986\u54c1&#8221;\u7b49\u533b\u836f\u90e8\u5916\u54c1\u7684\u751f\u4ea7\u9500\u552e\uff0c\u9700\u8981\u6309\u7167\u4ea7\u54c1\u7c7b\u522b\u83b7\u5f97\u65e5\u672c\u539a\u751f\u52b4\u50cd\u5927\u81e3\u7684\u6279\u51c6\u3002\u6211\u60f3\uff0c\u5f53\u7ecf\u8fc7\u5ba1\u67e5\u83b7\u5f97\u6279\u51c6\uff0c\u7ec8\u4e8e\u8fdb\u5165\u9500\u552e\u9636\u6bb5\u65f6\uff0c\u4e3a\u4e86\u5411\u66f4\u591a\u7684\u5ba2\u6237\u9500\u552e\uff0c\u60a8\u53ef\u80fd\u4f1a\u5728\u7f51\u7ad9\u6216\u76f8\u5173\u5e7f\u544a\u4e2d\u53d1\u5e03\u5f88\u591a\u5e7f\u544a\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u5728\u5e7f\u544a\u6216\u7f51\u7ad9\u4e0a\uff0c\u60a8\u53ef\u80fd\u4f1a\u4f7f\u7528\u5404\u79cd\u8868\u8fbe\u65b9\u5f0f\u6765\u5ba3\u4f20\u5df2\u83b7\u6279\u51c6\u7684\u6709\u6548\u6210\u5206\u7684\u5185\u5bb9\u4ee5\u53ca\u5176\u6548\u679c\u3002\u6211\u60f3\uff0c\u60a8\u53ef\u80fd\u4f1a\u5728\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u7684\u767b\u9646\u9875\u9762\uff08LP\uff09\u7b49\u5730\u65b9\uff0c\u8fdb\u884c\u5438\u5f15\u4eba\u7684\u63cf\u8ff0\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u533b\u836f\u90e8\u5916\u54c1\u5927\u591a\u5305\u542b\u4e00\u5b9a\u7684\u6709\u6548\u6210\u5206\uff0c\u5177\u6709\u836f\u7406\u4f5c\u7528\uff0c\u5176\u5730\u4f4d\u4ecb\u4e8e\u533b\u836f\u54c1\u548c\u5316\u5986\u54c1\u4e4b\u95f4\u3002\u4e3a\u4e86\u9632\u6b62\u6d88\u8d39\u8005\u4ea7\u751f\u8bef\u89e3\uff0c\u6cd5\u5f8b\u89c4\u5b9a\u4e86\u54ea\u4e9b\u5e7f\u544a\u662f\u53ef\u4ee5\u63a5\u53d7\u7684\u3002<\/p>\n\n\n\n<p>\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u8be6\u7ec6\u89e3\u91ca\u5e7f\u544a\u8868\u8fbe\u53d7\u5230\u54ea\u4e9b\u89c4\u5219\u7684\u9650\u5236\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/quasi-drug-advertisement-guidelines\/#%E4%BB%80%E4%B9%88%E6%98%AF%E8%8D%AF%E6%A2%B0%E6%B3%95%E5%AF%B9%E5%B9%BF%E5%91%8A%E7%9A%84%E8%A7%84%E5%AE%9A\" title=\"\u4ec0\u4e48\u662f\u836f\u68b0\u6cd5\u5bf9\u5e7f\u544a\u7684\u89c4\u5b9a\">\u4ec0\u4e48\u662f\u836f\u68b0\u6cd5\u5bf9\u5e7f\u544a\u7684\u89c4\u5b9a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/quasi-drug-advertisement-guidelines\/#%E5%8C%BB%E8%8D%AF%E9%83%A8%E5%A4%96%E5%93%81%E7%9A%84%E5%AE%9A%E4%B9%89\" title=\"\u533b\u836f\u90e8\u5916\u54c1\u7684\u5b9a\u4e49\">\u533b\u836f\u90e8\u5916\u54c1\u7684\u5b9a\u4e49<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/quasi-drug-advertisement-guidelines\/#%E3%80%8C%E6%97%A5%E6%9C%AC%E5%8C%BB%E8%8D%AF%E9%83%A8%E5%A4%96%E5%93%81%E3%80%8D%E7%9A%84%E5%B9%BF%E5%91%8A%E8%A1%A8%E8%BE%BE%E8%A7%84%E5%AE%9A\" title=\"\u300c\u65e5\u672c\u533b\u836f\u90e8\u5916\u54c1\u300d\u7684\u5e7f\u544a\u8868\u8fbe\u89c4\u5b9a\">\u300c\u65e5\u672c\u533b\u836f\u90e8\u5916\u54c1\u300d\u7684\u5e7f\u544a\u8868\u8fbe\u89c4\u5b9a<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/quasi-drug-advertisement-guidelines\/#%E3%80%8C%E5%B9%BF%E5%91%8A%E3%80%8D%E7%9A%84%E5%AE%9A%E4%B9%89\" title=\"\u300c\u5e7f\u544a\u300d\u7684\u5b9a\u4e49\">\u300c\u5e7f\u544a\u300d\u7684\u5b9a\u4e49<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/quasi-drug-advertisement-guidelines\/#%E8%A2%AB%E8%A7%84%E5%AE%9A%E3%80%8C%E5%B9%BF%E5%91%8A%E3%80%8D%E7%9A%84%E4%B8%BB%E4%BD%93\" title=\"\u88ab\u89c4\u5b9a\u300c\u5e7f\u544a\u300d\u7684\u4e3b\u4f53\">\u88ab\u89c4\u5b9a\u300c\u5e7f\u544a\u300d\u7684\u4e3b\u4f53<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/quasi-drug-advertisement-guidelines\/#%E4%BB%80%E4%B9%88%E6%A0%B7%E7%9A%84%E8%A1%A8%E8%BE%BE%E6%98%AF%E3%80%8C%E5%A4%B8%E5%A4%A7%E3%80%8D\" title=\"\u4ec0\u4e48\u6837\u7684\u8868\u8fbe\u662f\u300c\u5938\u5927\u300d\">\u4ec0\u4e48\u6837\u7684\u8868\u8fbe\u662f\u300c\u5938\u5927\u300d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/quasi-drug-advertisement-guidelines\/#%E6%80%BB%E7%BB%93\" title=\"\u603b\u7ed3\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%80%E4%B9%88%E6%98%AF%E8%8D%AF%E6%A2%B0%E6%B3%95%E5%AF%B9%E5%B9%BF%E5%91%8A%E7%9A%84%E8%A7%84%E5%AE%9A\"><\/span>\u4ec0\u4e48\u662f\u836f\u68b0\u6cd5\u5bf9\u5e7f\u544a\u7684\u89c4\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u836f\u68b0\u6cd5\uff0c\u5373\u201c\u836f\u54c1\u3001\u533b\u7597\u5668\u68b0\u7b49\u7684\u8d28\u91cf\u3001\u6709\u6548\u6027\u53ca\u5b89\u5168\u6027\u4fdd\u969c\u7b49\u76f8\u5173\u6cd5\u5f8b\u201d\uff08\u662d\u548c35\u5e74\uff081960\u5e74\uff09\u6cd5\u5f8b\u7b2c145\u53f7\uff09\uff0c\u4ee5\u4e0b\u7b80\u79f0\u201c\u836f\u68b0\u6cd5\u201d\u3002<\/p>\n\n\n\n<p>\u836f\u68b0\u6cd5\u89c4\u5b9a\uff0c\u4e3a\u4e86\u8ba9\u6d88\u8d39\u8005\u80fd\u9009\u62e9\u5b89\u5168\u7684\u5546\u54c1\u5e76\u4fdd\u6301\u5065\u5eb7\uff0c\u5bf9\u5e7f\u544a\u8fdb\u884c\u4e86\u4e00\u5b9a\u7684\u8868\u8ff0\u89c4\u5b9a\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>(\u5938\u5927\u5e7f\u544a\u7b49)\u836f\u68b0\u6cd5 \u7b2c66\u6761<br> 1 \u4efb\u4f55\u4eba\u4e0d\u5f97\u5bf9\u836f\u54c1\u3001\u975e\u836f\u54c1\u3001\u5316\u5986\u54c1\u3001\u533b\u7597\u5668\u68b0\u6216\u518d\u751f\u533b\u7597\u7b49\u4ea7\u54c1\u7684\u540d\u79f0\u3001\u5236\u9020\u65b9\u6cd5\u3001\u529f\u6548\u3001\u6548\u679c\u6216\u6027\u80fd\u8fdb\u884c\u865a\u5047\u6216\u5938\u5927\u7684\u5e7f\u544a\u3001\u63cf\u8ff0\u6216\u4f20\u64ad\uff0c\u65e0\u8bba\u662f\u660e\u793a\u8fd8\u662f\u6697\u793a\u3002<br> 2 \u5bf9\u836f\u54c1\u3001\u975e\u836f\u54c1\u3001\u5316\u5986\u54c1\u3001\u533b\u7597\u5668\u68b0\u6216\u518d\u751f\u533b\u7597\u7b49\u4ea7\u54c1\u7684\u529f\u6548\u3001\u6548\u679c\u6216\u6027\u80fd\u8fdb\u884c\u5e7f\u544a\u3001\u63cf\u8ff0\u6216\u4f20\u64ad\uff0c\u5982\u679c\u53ef\u80fd\u88ab\u8bef\u89e3\u4e3a\u533b\u751f\u6216\u5176\u4ed6\u4eba\u4fdd\u8bc1\u5176\u6548\u679c\uff0c\u5c06\u88ab\u89c6\u4e3a\u8fdd\u53cd\u524d\u6b3e\u3002<br> 3 \u4efb\u4f55\u4eba\u4e0d\u5f97\u4f7f\u7528\u6697\u793a\u5815\u80ce\u6216\u6deb\u79fd\u7684\u6587\u5b57\u6216\u56fe\u753b\u8fdb\u884c\u836f\u54c1\u3001\u975e\u836f\u54c1\u3001\u5316\u5986\u54c1\u3001\u533b\u7597\u5668\u68b0\u6216\u518d\u751f\u533b\u7597\u7b49\u4ea7\u54c1\u7684\u5e7f\u544a\u3002<\/p>\n<\/blockquote>\n\n\n\n<p>\u836f\u68b0\u6cd5\u5728\u7b2c66\u6761\u4e2d\u7981\u6b62\u4e86\u4e0a\u8ff0\u7684\u201c\u865a\u5047\u6216\u5938\u5927\u7684\u6587\u7ae0\u201d\u4f5c\u4e3a\u201c\u5e7f\u544a\u201d\u3002\u56e0\u6b64\uff0c\u5373\u4f7f\u662f\u53d1\u5e03\u975e\u836f\u54c1\u7684\u5e7f\u544a\uff0c\u4e5f\u9700\u8981\u6ce8\u610f\u4e0d\u8981\u89e6\u72af\u8fd9\u4e00\u89c4\u5b9a\u3002<\/p>\n\n\n\n<p>\u201c\u865a\u5047\u6216\u5938\u5927\u7684\u6587\u7ae0\u201d\u662f\u6307\u901a\u8fc7\u4e0e\u4e8b\u5b9e\u76f8\u53cd\u7684\u8868\u8ff0\u6216\u5938\u5927\u7684\u8868\u8ff0\u53ef\u80fd\u4f7f\u6d88\u8d39\u8005\u4ea7\u751f\u8bef\u89e3\u7684\u5e7f\u544a\u3002\u90a3\u4e48\u5177\u4f53\u54ea\u4e9b\u63cf\u8ff0\u4f1a\u88ab\u89c6\u4e3a\u8fdd\u53cd\u8fd9\u4e00\u89c4\u5b9a\u5462\uff1f\u8fd9\u53ef\u80fd\u4f1a\u663e\u5f97\u6709\u4e9b\u62bd\u8c61\u548c\u96be\u4ee5\u7406\u89e3\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u8fd9\u4e2a\u5177\u4f53\u7684\u5224\u65ad\uff0c\u65e5\u672c\u539a\u751f\u52b4\u50cd\u7701\u5728\u201c\u5173\u4e8e\u836f\u54c1\u7b49\u9002\u5f53\u5e7f\u544a\u6807\u51c6\u201d\u7684\u901a\u77e5\uff08\u5e73\u621029\u5e74\uff082017\u5e74\uff099\u670829\u65e5\u539a\u751f\u52b4\u50cd\u7701\u533b\u836f\u30fb\u751f\u6d3b\u536b\u751f\u5c40\u957f\u901a\u77e5\uff09\u4e2d\u7ed9\u51fa\u4e86\u6807\u51c6\u3002\u539a\u751f\u52b4\u50cd\u7701\u5728\u5b9e\u65bd\u8fd9\u4e9b\u6807\u51c6\u65f6\uff0c\u4e5f\u53d1\u5e03\u4e86\u89e3\u91ca\u548c\u6ce8\u610f\u4e8b\u9879\u7b49\u3002\u5728\u5b9e\u9645\u64cd\u4f5c\u4e2d\uff0c\u6211\u4eec\u9700\u8981\u5c06\u8fd9\u4e2a\u901a\u77e5\u4f5c\u4e3a\u89c4\u5219\u6765\u8003\u8651\u5e7f\u544a\u7684\u5c55\u793a\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5bf9\u4e8e\u975e\u836f\u54c1\uff0c\u5982\u679c\u5176\u529f\u6548\u6548\u679c\u662f\u201c\u9632\u6b62\u25cb\u25cb\u201d\uff0c\u90a3\u4e48\u5c31\u4e0d\u80fd\u4f7f\u7528\u201c\u5bf9\u25cb\u25cb\u201d\u7b49\u8868\u8ff0\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u5982\u679c\u4ea7\u54c1\u4ee5\u201c\u9632\u6b62\u76ae\u80a4\u7c97\u7cd9\u201d\u8fd9\u6837\u7684\u8868\u8ff0\u83b7\u5f97\u4e86\u6279\u51c6\uff0c\u90a3\u4e48\u5c31\u4e0d\u80fd\u4f7f\u7528\u201c\u5bf9\u76ae\u80a4\u7c97\u7cd9\u201d\u6216\u201c\u5bf9\u76ae\u80a4\u7c97\u7cd9\u6709\u6548\u201d\u8fd9\u6837\u7684\u8868\u8ff0\u3002\u4ece\u8fd9\u4e2a\u4f8b\u5b50\u6211\u4eec\u53ef\u4ee5\u770b\u51fa\uff0c\u8fd9\u4e9b\u89c4\u5b9a\u662f\u975e\u5e38\u5177\u4f53\u7684\u3002<\/p>\n\n\n\n<p>\u539a\u751f\u52b4\u50cd\u7701\u6839\u636e\u8fd9\u4e9b\u6807\u51c6\u6765\u5224\u65ad\u5408\u6cd5\u6027\u3002\u5982\u679c\u8fdd\u53cd\u4e86\u8fd9\u4e9b\u89c4\u5b9a\uff0c\u53ef\u80fd\u4f1a\u53d7\u5230\u6307\u5bfc\uff0c\u6216\u8005\u88ab\u547d\u4ee4\u652f\u4ed8\u7f5a\u6b3e\uff0c\u56e0\u6b64\u9700\u8981\u7279\u522b\u6ce8\u610f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8C%BB%E8%8D%AF%E9%83%A8%E5%A4%96%E5%93%81%E7%9A%84%E5%AE%9A%E4%B9%89\"><\/span>\u533b\u836f\u90e8\u5916\u54c1\u7684\u5b9a\u4e49<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith-law.jp\/wp-content\/uploads\/2020\/05\/9-1024x704.jpg\" alt=\"\" class=\"wp-image-10143\" \/><\/figure>\n\n\n\n<p>\u5728\u524d\u8ff0\u7684\u64cd\u4f5c\u6807\u51c6\u4e2d\uff0c\u5bf9\u533b\u836f\u54c1\u3001\u533b\u836f\u90e8\u5916\u54c1\u3001\u5316\u5986\u54c1\u7684\u5904\u7406\u65b9\u5f0f\u5404\u4e0d\u76f8\u540c\u3002\u4f8b\u5982\uff0c\u5316\u5986\u54c1\u4e0d\u80fd\u5199\u660e\u836f\u7406\u4f5c\u7528\uff0c\u4f46\u533b\u836f\u90e8\u5916\u54c1\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\u53ef\u4ee5\u5199\u660e\u3002&#8221;\u542b\u6709\u8349\u836f&#8221;\u8fd9\u6837\u7684\u6807\u6ce8\uff0c\u5728\u533b\u836f\u90e8\u5916\u54c1\u4e2d\uff0c\u5982\u679c\u4e0e\u6279\u51c6\u7684\u529f\u6548\u6709\u5173\uff0c\u53ef\u80fd\u4f1a\u88ab\u63a5\u53d7\uff0c\u4f46\u5728\u5316\u5986\u54c1\u4e2d\uff0c\u539f\u5219\u4e0a\u662f\u4e0d\u88ab\u63a5\u53d7\u7684\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u5728\u836f\u68b0\u6cd5\u4e2d\uff0c\u533b\u836f\u90e8\u5916\u54c1\u6307\u7684\u662f\u4ec0\u4e48\u5462\uff1f<br>\n\u8fd9\u5728\u836f\u68b0\u6cd5\u4e2d\u6709\u660e\u786e\u7684\u5b9a\u4e49\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u836f\u68b0\u6cd5\u7b2c2\u6761\u7b2c2\u6b3e\u533b\u836f\u90e8\u5916\u54c1\u7684\u5b9a\u4e49\uff08\u7b2c2\u67612\u6b3e\uff09<br> \u5728\u672c\u6cd5\u4e2d\uff0c\u201c\u533b\u836f\u90e8\u5916\u54c1\u201d\u662f\u6307\u4e0b\u5217\u7269\u54c1\uff0c\u5176\u5bf9\u4eba\u4f53\u7684\u4f5c\u7528\u662f\u7f13\u548c\u7684\u3002<br> 1 \u7528\u4e8e\u4e0b\u5217\u4ece\u30a4\u5230\u30cf\u7684\u76ee\u7684\u7684\u7269\u54c1\uff08\u9664\u4e86\u540c\u65f6\u7528\u4e8e\u524d\u6b3e\u7b2c(2)\u53f7\u6216\u7b2c(3)\u53f7\u89c4\u5b9a\u7684\u76ee\u7684\u7684\u7269\u54c1\uff09\uff0c\u4e14\u4e0d\u662f\u673a\u68b0\u5668\u5177\u7b49\u3002<br> \u30a4 \u9632\u6b62\u5455\u5410\u548c\u5176\u4ed6\u4e0d\u9002\u611f\u6216\u53e3\u81ed\u6216\u4f53\u81ed<br> \u30ed \u9632\u6b62\u75f1\u5b50\u3001\u75b9\u5b50\u7b49<br> \u30cf \u9632\u6b62\u8131\u53d1\uff0c\u4fc3\u8fdb\u5934\u53d1\u751f\u957f\u6216\u9664\u6bdb<br> 2 \u7528\u4e8e\u4eba\u6216\u52a8\u7269\u7684\u4fdd\u5065\uff0c\u9632\u6b62\u8001\u9f20\u3001\u82cd\u8747\u3001\u868a\u5b50\u3001\u8df3\u86a4\u7b49\u7c7b\u4f3c\u751f\u7269\u7684\u7269\u54c1\uff08\u9664\u4e86\u540c\u65f6\u7528\u4e8e\u524d\u6b3e\u7b2c(2)\u53f7\u6216\u7b2c(3)\u53f7\u89c4\u5b9a\u7684\u76ee\u7684\u7684\u7269\u54c1\uff09\uff0c\u4e14\u4e0d\u662f\u673a\u68b0\u5668\u5177\u7b49\u3002<br> 3 \u7528\u4e8e\u524d\u6b3e\u7b2c(2)\u53f7\u6216\u7b2c(3)\u53f7\u89c4\u5b9a\u7684\u76ee\u7684\u7684\u7269\u54c1\uff08\u9664\u4e86\u524d2\u53f7\u6240\u5217\u7684\u7269\u54c1\uff09\u4e2d\uff0c\u7531\u539a\u751f\u52b3\u52a8\u5927\u81e3\u6307\u5b9a\u7684\u7269\u54c1\u3002<\/p>\n<\/blockquote>\n\n\n\n<p>\u5728\u8fd9\u4e2a\u6761\u6b3e\u4e2d\uff0c\u51fa\u73b0\u4e86\u201c\u524d\u6b3e\u7b2c(2)\u53f7\u6216\u7b2c(3)\u53f7\u89c4\u5b9a\u7684\u2026\u201d\u7684\u8868\u8ff0\uff0c\u524d\u6b3e\u6307\u7684\u5c31\u662f\u836f\u68b0\u6cd5\u7b2c2\u6761\u7b2c1\u6b3e\uff0c\u8fd9\u662f\u533b\u836f\u54c1\u7684\u5b9a\u4e49\u3002<\/p>\n\n\n\n<p>\u4e5f\u5c31\u662f\u8bf4\uff0c\u201c\u533b\u836f\u90e8\u5916\u54c1\u201d\u662f\u6307\uff0c\u5176\u6548\u679c\u6bd4\u533b\u836f\u54c1\u8981\u6e29\u548c\uff0c\u4f46\u5bf9\u4eba\u4f53\u6709\u67d0\u79cd\u6cbb\u7597\u6216\u6539\u5584\u6548\u679c\u7684\u7269\u54c1\u3002\u5e76\u4e14\uff0c\u4e5f\u5305\u62ec\u7528\u4e8e\u52a8\u7269\u9632\u6cbb\u7684\u7269\u54c1\u3002<\/p>\n\n\n\n<p>\u5173\u4e8e\u201c\u533b\u836f\u54c1\u201d\u3001\u201c\u533b\u836f\u90e8\u5916\u54c1\u201d\u3001\u201c\u5316\u5986\u54c1\u201d\u7684\u533a\u522b\uff0c\u8bf7\u53c2\u8003\u4ee5\u4e0b\u6587\u7ae0\u3002<\/p>\n\n\n\n<p>\u76f8\u5173\u6587\u7ae0\uff1a<a href=\"https:\/\/monolith-law.jp\/corporate\/pharmaceutical-affairs-law\" target=\"_blank\" rel=\"noreferrer noopener\">\u201c\u533b\u836f\u54c1\u201d\u3001\u201c\u533b\u836f\u90e8\u5916\u54c1\u201d\u3001\u201c\u5316\u5986\u54c1\u201d\u5982\u4f55\u533a\u5206\uff1f[ja]<\/a><\/p>\n\n\n\n<p>\u5177\u4f53\u6765\u8bf4\uff0c\u6d88\u6bd2\u6740\u83cc\u836f\u3001\u6574\u80a0\u836f\u3001\u7ef4\u751f\u7d20\u5242\u7b49\u5e7f\u6cdb\u7684\u7269\u54c1\u90fd\u5c5e\u4e8e\u533b\u836f\u90e8\u5916\u54c1\u3002\u4e1c\u4eac\u90fd\u5065\u5eb7\u5b89\u5168\u7814\u7a76\u4e2d\u5fc3HP\u4e0a\u6709\u4e00\u4efd\u6e05\u5355\uff0c\u4e5f\u8bf7\u4e00\u5e76\u53c2\u8003\u3002<\/p>\n\n\n\n<p>\u533b\u836f\u90e8\u5916\u54c1\u9700\u8981\u539a\u751f\u52b3\u52a8\u5927\u81e3\u7684\u6279\u51c6\uff0c\u83b7\u5f97\u6279\u51c6\u7684\u7269\u54c1\u53ef\u4ee5\u663e\u793a\u6709\u6548\u6210\u5206\u7b49\u8fdb\u884c\u9500\u552e\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%80%8C%E6%97%A5%E6%9C%AC%E5%8C%BB%E8%8D%AF%E9%83%A8%E5%A4%96%E5%93%81%E3%80%8D%E7%9A%84%E5%B9%BF%E5%91%8A%E8%A1%A8%E8%BE%BE%E8%A7%84%E5%AE%9A\"><\/span>\u300c\u65e5\u672c\u533b\u836f\u90e8\u5916\u54c1\u300d\u7684\u5e7f\u544a\u8868\u8fbe\u89c4\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith-law.jp\/wp-content\/uploads\/2020\/05\/7-1024x576.jpg\" alt=\"\" class=\"wp-image-10141\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%80%8C%E5%B9%BF%E5%91%8A%E3%80%8D%E7%9A%84%E5%AE%9A%E4%B9%89\"><\/span>\u300c\u5e7f\u544a\u300d\u7684\u5b9a\u4e49<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u521a\u624d\u5f15\u7528\u4e86\u7b2c66\u6761\uff0c\u4ecb\u7ecd\u4e86\u65e5\u672c\u836f\u4e8b\u6cd5\u7981\u6b62\u300c\u865a\u5047\u6216\u5938\u5927\u7684\u6587\u7ae0\u300d\u4f5c\u4e3a\u300c\u5e7f\u544a\u300d\u3002\u5173\u4e8e\u8fd9\u4e00\u70b9\uff0c\u6211\u4eec\u5c06\u8be6\u7ec6\u786e\u8ba4\u3002<br>\n\u5e7f\u544a\u662f\uff0c\u5305\u62ec\u5728\u65e5\u672c\u5956\u54c1\u8868\u793a\u6cd5\u7b49\u4e2d\u4e5f\u4f1a\u6210\u4e3a\u95ee\u9898\uff0c\u4f46\u4e0e\u836f\u4e8b\u6cd5\u76f8\u5173\u7684\u5b9a\u4e49\u662f\uff0c<\/p>\n\n\n\n<p>\u5728\u300c\u5e73\u621010\u5e74\uff081998\u5e74\uff099\u670829\u65e5\u533b\u836f\u76d1\u7b2c148\u53f7\u90fd\u9053\u5e9c\u53bf\u536b\u751f\u4e3b\u7ba1\u90e8\uff08\u5c40\uff09\u957f\u81f4\u539a\u751f\u7701\u533b\u836f\u5b89\u5168\u5c40\u76d1\u89c6\u6307\u5bfc\u79d1\u957f\u901a\u77e5\u300d\u4e2d\u660e\u786e\u63d0\u51fa\u3002\u6839\u636e\u8fd9\u4e2a\u901a\u77e5\uff0c<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>1 \u5ba2\u6237\u5438\u5f15\uff08\u63d0\u9ad8\u5ba2\u6237\u7684\u8d2d\u4e70\u6b32\u671b\uff09\u7684\u610f\u56fe\u660e\u786e<br> 2 \u7279\u5b9a\u533b\u836f\u54c1\u7b49\u7684\u5546\u54c1\u540d\u660e\u786e<br> 3 \u4e00\u822c\u4eba\u80fd\u591f\u8ba4\u77e5\u7684\u72b6\u6001<\/p>\n<\/blockquote>\n\n\n\n<p>\u6ee1\u8db3\u8fd91-3\u7684\u6240\u6709\u8981\u6c42\uff0c\u5c31\u88ab\u89c6\u4e3a\u5e7f\u544a\u3002<\/p>\n\n\n\n<p>\u7136\u540e\uff0c\u5728\u521a\u624d\u7684\u901a\u77e5\u4e2d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u7b2c2\uff08\u76ee\u6807\u5e7f\u544a\uff09<br> \u8fd9\u4e2a\u6807\u51c6\u662f\u9488\u5bf9\u6240\u6709\u5a92\u4f53\u7684\u5e7f\u544a\uff0c\u5305\u62ec\u62a5\u7eb8\u3001\u6742\u5fd7\u3001\u7535\u89c6\u3001\u5e7f\u64ad\u3001\u7f51\u7ad9\u548c\u793e\u4ea4\u7f51\u7edc\u670d\u52a1\u7b49\u3002<\/p>\n<\/blockquote>\n\n\n\n<p>\u8fd9\u5c31\u610f\u5473\u7740\uff0c\u4e0d\u4ec5\u662f\u5916\u9762\u7684\u5e7f\u544a\u724c\u3001\u62a5\u7eb8\u5e7f\u544a\u3001\u7535\u89c6\u5e7f\u544a\u3001\u8857\u5934\u6d77\u62a5\uff0c\u8fd8\u5305\u62ec\u4e92\u8054\u7f51\u4e0a\u7684\u5e7f\u544a\u3002\u65e0\u8bba\u662f\u7f51\u7ad9\u4e0a\u7684\u6a2a\u5e45\u5e7f\u544a\u8fd8\u662f\u7535\u5b50\u90ae\u4ef6\u6742\u5fd7\uff0c\u53ea\u8981\u662f\u4e00\u822c\u4eba\u80fd\u591f\u8ba4\u77e5\u7684\u72b6\u6001\uff0c\u5c31\u7b26\u54081-3\u7684\u8981\u6c42\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A2%AB%E8%A7%84%E5%AE%9A%E3%80%8C%E5%B9%BF%E5%91%8A%E3%80%8D%E7%9A%84%E4%B8%BB%E4%BD%93\"><\/span>\u88ab\u89c4\u5b9a\u300c\u5e7f\u544a\u300d\u7684\u4e3b\u4f53<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728\u836f\u4e8b\u6cd5\u7b2c66\u6761\u7b2c1\u6b3e\u5230\u7b2c3\u6b3e\u4e2d\uff0c\u6709\u300c\u4f55\u4eba\u300d\u8fd9\u4e2a\u8868\u8fbe\u3002\u8fd9\u610f\u5473\u7740\uff0c\u65e0\u8bba\u662f\u5236\u9020\u5546\u3001\u9500\u552e\u5546\uff0c\u8fd8\u662f\u53d1\u5e03\u5e7f\u544a\u7684\u5a92\u4f53\uff0c\u90fd\u53ef\u80fd\u662f\u76ee\u6807\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5316\u5986\u54c1\u5236\u9020\u5546A\u8bf7\u6c42\u7535\u89c6\u53f0B\u64ad\u653e\u7535\u89c6\u5e7f\u544a\uff0c\u4f46\u8be5\u5e7f\u544a\u7b26\u5408\u88ab\u7981\u6b62\u7684\u5e7f\u544a\uff0c\u90a3\u4e48A\u548cB\u90fd\u5c06\u6210\u4e3a\u8fdd\u89c4\u5bf9\u8c61\uff0c\u6210\u4e3a\u5904\u7f5a\u7684\u5bf9\u8c61\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%80%E4%B9%88%E6%A0%B7%E7%9A%84%E8%A1%A8%E8%BE%BE%E6%98%AF%E3%80%8C%E5%A4%B8%E5%A4%A7%E3%80%8D\"><\/span>\u4ec0\u4e48\u6837\u7684\u8868\u8fbe\u662f\u300c\u5938\u5927\u300d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4ec0\u4e48\u6837\u7684\u8868\u8fbe\u5c5e\u4e8e\u865a\u5047\u6216\u5938\u5927\u7684\u6587\u7ae0\uff0c\u5df2\u7ecf\u5728\u521a\u624d\u4ecb\u7ecd\u7684\u8fd0\u8425\u6807\u51c6\u4e2d\u660e\u786e\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u6807\u51c6\u662f\u5177\u4f53\u5316\u836f\u4e8b\u6cd5\u7b2c66\u67611\u6761\u7684\u3002\u800c\u4e14\uff0c\u7b2c66\u6761\u662f\u4e3a\u4e86\u300c\u4f7f\u5e7f\u544a\u7684\u5185\u5bb9\u4e0d\u4f1a\u53d8\u5f97\u865a\u5047\u5938\u5927\uff0c\u6d88\u9664\u4e0d\u9002\u5f53\u7684\u5e7f\u544a\uff0c\u4f7f\u4e00\u822c\u6d88\u8d39\u8005\u7b49\u5bf9\u533b\u836f\u54c1\u7b49\u6ca1\u6709\u8bef\u89e3\uff0c\u52aa\u529b\u4f7f\u5e7f\u544a\u5408\u7406\u5316\u300d\u800c\u8bbe\u7acb\u7684\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u4e2a\u5224\u65ad\u4e2d\uff0c\u901a\u77e5\u7684\u89e3\u91ca\u4e2d\u6307\u51fa\uff0c\u300c\u5bf9\u4e8e\u67d0\u4e2a\u5e7f\u544a\u662f\u5426\u8fdd\u53cd\u5e7f\u544a\uff0c\u4e0d\u5e94\u4ec5\u4ece\u8fd9\u4e2a\u89e3\u91ca\u548c\u6ce8\u610f\u4e8b\u9879\u7b49\u4e2d\u7684\u5b9e\u4f8b\u548c\u6587\u672c\u5f62\u5f0f\u5224\u65ad\uff0c\u800c\u5e94\u7efc\u5408\u8003\u8651\u5404\u79cd\u56e0\u7d20\u8fdb\u884c\u5224\u65ad\u300d\uff0c\u5e76\u6307\u51fa\u4e0d\u5e94\u4e00\u5200\u5207\u5730\u5224\u65ad\uff0c\u800c\u5e94\u4e2a\u522b\u8003\u8651\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u4f01\u4e1a\u6765\u8bf4\uff0c\u5f53\u6253\u5e7f\u544a\u65f6\uff0c\u4e0d\u4ec5\u8981\u770b\u662f\u5426\u8fdd\u53cd\u8fd9\u4e2a\u6807\u51c6\uff0c\u8fd8\u8981\u6839\u636e\u6cd5\u5f8b\u7684\u76ee\u7684\u8c28\u614e\u5224\u65ad\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u5bf9\u4e8e\u533b\u836f\u90e8\u5916\u54c1\u548c\u5316\u5986\u54c1\uff0c\u6709\u4e00\u4e2a\u540d\u4e3a\u65e5\u672c\u5316\u5986\u54c1\u5de5\u4e1a\u8054\u5408\u4f1a\u7684\u7ec4\u7ec7\u5236\u5b9a\u4e86\u300c\u5316\u5986\u54c1\u7b49\u7684\u9002\u5f53\u5e7f\u544a\u6307\u5357\u300d\u8fd9\u4e2a\u81ea\u4e3b\u89c4\u5219\u3002\u8bf7\u4e5f\u786e\u8ba4\u4e00\u4e0b\u3002<\/p>\n\n\n\n<h2 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