{"id":63011,"date":"2024-05-02T12:15:46","date_gmt":"2024-05-02T03:15:46","guid":{"rendered":"https:\/\/monolith.law\/zh-cn\/?p=63011"},"modified":"2024-05-19T16:41:07","modified_gmt":"2024-05-19T07:41:07","slug":"stealth-marketing-regulations-r5","status":"publish","type":"post","link":"https:\/\/monolith.law\/zh-cn\/general-corporate\/stealth-marketing-regulations-r5","title":{"rendered":"\u4ece\u4ee4\u548c5\u5e74(2023\u5e74)10\u6708\u5f00\u59cb,'\u5e7f\u544a'\u7684\u660e\u793a\u5c06\u6210\u4e3a\u4e49\u52a1\u3002\u5173\u4e8e\u53e3\u7891\u8425\u9500\u89c4\u5b9a\u7684\u8fd0\u8425\u6807\u51c6\u7684\u89e3\u91ca"},"content":{"rendered":"\n<p>\u6240\u8c13\u7684&#8221;\u9690\u5f62\u8425\u9500&#8221;\uff08Stealth 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href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/stealth-marketing-regulations-r5\/#%E9%9A%8F%E7%9D%80%E7%A7%98%E5%AF%86%E8%90%A5%E9%94%80%E6%B3%95%E8%A7%84%E7%9A%84%E5%AE%9E%E6%96%BD%EF%BC%8C%E4%BC%81%E4%B8%9A%E9%9C%80%E8%A6%81%E6%B3%A8%E6%84%8F%E7%9A%84%E4%BA%8B%E9%A1%B9\" title=\"\u968f\u7740\u79d8\u5bc6\u8425\u9500\u6cd5\u89c4\u7684\u5b9e\u65bd\uff0c\u4f01\u4e1a\u9700\u8981\u6ce8\u610f\u7684\u4e8b\u9879\">\u968f\u7740\u79d8\u5bc6\u8425\u9500\u6cd5\u89c4\u7684\u5b9e\u65bd\uff0c\u4f01\u4e1a\u9700\u8981\u6ce8\u610f\u7684\u4e8b\u9879<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/stealth-marketing-regulations-r5\/#%E6%80%BB%E7%BB%93%EF%BC%9A%E5%BA%94%E5%92%A8%E8%AF%A2%E5%BE%8B%E5%B8%88%E4%BB%A5%E5%BA%94%E5%AF%B9%E5%8A%A0%E5%BC%BA%E7%9A%84%E2%80%9D%E3%82%B9%E3%83%86%E3%83%9E%E2%80%9D%EF%BC%88%E6%BD%9C%E5%9C%A8%E5%B9%BF%E5%91%8A%EF%BC%89%E8%A7%84%E5%AE%9A\" 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class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9C%A8%E9%A3%9F%E3%81%B9%E3%83%AD%E3%82%B0%E5%92%8CYahoo%E7%9F%A5%E6%81%B5%E8%A2%8B%E4%B8%8A%E7%9A%84%E5%81%87%E8%AF%84%E8%AE%BA\"><\/span>\u5728\u98df\u3079\u30ed\u30b0\u548cYahoo!\u77e5\u6075\u888b\u4e0a\u7684\u5047\u8bc4\u8bba<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u201c\u98df\u3079\u30ed\u30b0\u201d\u662f\u4e00\u4e2a\u53ef\u4ee5\u53d1\u5e03\u9910\u5385\u8bc4\u5206\u548c\u8bc4\u8bba\u7684\u6392\u540d\u7f51\u7ad9\u30022011\u5e74\uff0c\u53d1\u73b0\u4e86\u591a\u4e2a\u5546\u5bb6\u63a5\u53d7\u9910\u5385\u7684\u5bf9\u4ef7\uff0c\u5728\u98df\u3079\u30ed\u30b0\u4e0a\u53d1\u5e03\u597d\u8bc4\u7684\u60c5\u51b5\u3002\u8fd9\u53ef\u4ee5\u8bf4\u662f\u4f2a\u88c5\u578b\u7684\u5178\u578b\u4f8b\u5b50\u3002<\/p>\n\n\n\n<p>\u98df\u3079\u30ed\u30b0\u7684\u8fd0\u8425\u516c\u53f8\u5728\u63a5\u5230\u8fd9\u4e2a\u7ed3\u679c\u540e\uff0c\u91c7\u53d6\u4e86\u4e00\u4e9b\u63aa\u65bd\u6765\u5bf9\u6297\u5047\u8bc4\u8bba\u7684\u5546\u5bb6\uff0c\u5982\u8fdb\u884c\u624b\u673a\u7535\u8bdd\u53f7\u7801\u8ba4\u8bc1\uff0c\u8bbe\u7acb\u5047\u8bc4\u8bba\u5546\u5bb6\u4e3e\u62a5\u7a97\u53e3\u7b49\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0cQ&amp;A\u7f51\u7ad9\u201cYahoo!\u77e5\u6075\u888b\u201d\u4e5f\u53d1\u73b0\u4e86\u7c7b\u4f3c\u7684\u5047\u8bc4\u8bba\uff08\u4f8b\u5982\uff0c\u5bf9\u201c\u5728\u25cb\u25cb\u7ad9\u9644\u8fd1\u6709\u4ec0\u4e48\u63a8\u8350\u7684\u62c9\u9762\u5e97\u5417\uff1f\u201d\u8fd9\u6837\u7684\u95ee\u9898\uff0c\u63a5\u53d7\u9910\u5385\u5bf9\u4ef7\u7684\u5546\u5bb6\u53d1\u5e03\u4e86\u8be5\u9910\u5385\u7684\u540d\u5b57\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Penny_Auction%E4%BA%8B%E4%BB%B6\"><\/span>Penny Auction\u4e8b\u4ef6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>2012\u5e74\uff0c\u4e00\u4f4d\u540d\u4eba\u5728\u535a\u5ba2\u4e0a\u5199\u9053\u201c\u5728\u62cd\u5356\u7f51\u7ad9\u4e0a\u4ee5\u6781\u4f4e\u7684\u4ef7\u683c\u62cd\u5230\u4e86\u5546\u54c1\u201d\uff0c\u5b9e\u9645\u4e0a\uff0c\u4ed6\u5e76\u6ca1\u6709\u5728\u62cd\u5356\u7f51\u7ad9\u4e0a\u62cd\u5230\u5546\u54c1\uff0c\u800c\u662f\u63a5\u53d7\u4e86\u670b\u53cb\u7684\u793c\u91d1\uff0c\u6309\u7167\u4ed6\u4eec\u7684\u8981\u6c42\u5728\u535a\u5ba2\u4e0a\u5199\u4e86\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u4fbf\u58eb\u62cd\u5356\u7684\u8fd0\u8425\u8005\u56e0\u4e3a\u8bc8\u9a97\u624b\u7eed\u8d39\u7b49\u6b3a\u8bc8\u884c\u4e3a\u88ab\u902e\u6355\uff0c\u6d89\u53ca\u7684\u540d\u4eba\u4e5f\u53d7\u5230\u4e86\u4e25\u91cd\u7684\u62a8\u51fb\u3002<\/p>\n\n\n\n<p>\u53ef\u80fd\u6709\u5f88\u591a\u4eba\u662f\u901a\u8fc7\u8fd9\u4e2a\u4e8b\u4ef6\u4e86\u89e3\u5230\u201c\u6f5c\u5728\u8425\u9500\u201d\u8fd9\u4e2a\u8bcd\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9C%E5%86%B0%E9%9B%AA%E5%A5%87%E7%BC%982%E2%80%9D%E4%BA%8B%E4%BB%B6\"><\/span>\u201c\u51b0\u96ea\u5947\u7f182\u201d\u4e8b\u4ef6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>2019\u5e74\uff0c\u56e0\u4e3a\u6ca1\u6709\u660e\u786e\u6807\u660ePR\uff0c\u8ba9\u521b\u4f5c\u8005\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u53d1\u5e03\u5bf9\u201c\u51b0\u96ea\u5947\u7f182\u201d\u7684\u611f\u60f3\uff0c\u53d1\u884c\u65b9\u6c83\u5c14\u7279\u00b7\u8fea\u58eb\u5c3c\u00b7\u65e5\u672c\u516c\u53f8\u9053\u6b49\u3002<\/p>\n\n\n\n<p>\u6c83\u5c14\u7279\u00b7\u8fea\u58eb\u5c3c\u00b7\u65e5\u672c\u516c\u53f8\u65b9\u9762\u89e3\u91ca\u8bf4\uff0c\u539f\u672c\u8ba1\u5212\u8ba9\u521b\u4f5c\u8005\u6807\u660e\u662fPR\uff0c\u4f46\u662f\u6c9f\u901a\u4e0d\u7545\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.disney.co.jp\/corporate\/news\/2019\/20191205\" target=\"_blank\" rel=\"noreferrer noopener\">\u6c83\u5c14\u7279\u00b7\u8fea\u58eb\u5c3c\u00b7\u65e5\u672c\u516c\u53f8\uff5c\u5173\u4e8e\u201c\u51b0\u96ea\u5947\u7f182\u201d\u611f\u60f3\u6f2b\u753b\u4f01\u5212\u7684\u9053\u6b49[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%92%AD%E9%9F%B3%E5%91%98%E7%9A%84%E7%BE%8E%E5%AE%B9%E9%99%A2%E6%BD%9C%E5%9C%A8%E8%90%A5%E9%94%80%E7%96%91%E8%99%91\"><\/span>\u64ad\u97f3\u5458\u7684\u7f8e\u5bb9\u9662\u6f5c\u5728\u8425\u9500\u7591\u8651<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>2021\u5e74\uff0c\u4e00\u4efd\u5468\u520a\u6742\u5fd7\u62a5\u9053\uff0c\u5bcc\u58eb\u7535\u89c6\u53f0\u76847\u4f4d\u64ad\u97f3\u5458\u5728\u4e00\u5bb6\u8457\u540d\u7f8e\u5bb9\u9662\u514d\u8d39\u526a\u53d1\uff0c\u5e76\u5728\u526a\u53d1\u540e\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u53d1\u5e03\u7167\u7247\uff0c\u5f15\u53d1\u4e86\u662f\u5426\u5c5e\u4e8e\u6f5c\u5728\u8425\u9500\u7684\u6279\u8bc4\u3002<\/p>\n\n\n\n<p>\u5bcc\u58eb\u7535\u89c6\u53f0\u65b9\u9762\u8bc4\u8bba\u8bf4\uff0c\u201c\u8fd9\u4e0d\u5c5e\u4e8e\u6f5c\u5728\u8425\u9500\u201d\uff0c\u4f46\u662f\u5426\u8fdd\u53cd\u4e86\u9053\u5fb7\u89c4\u5b9a\u5f15\u53d1\u4e86\u4e89\u8bba\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.asahi.com\/articles\/ASP5X6DLJP5XUCVL01Y.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u671d\u65e5\u65b0\u95fb\uff5c\u5bcc\u58eb\u5973\u6027\u64ad\u97f3\u5458\u7684\u7f8e\u5bb9\u9662SNS\u201c\u4e0d\u662f\u6f5c\u5728\u8425\u9500\uff0c\u4f46\u8fdd\u53cd\u4e86\u89c4\u5b9a\u201d[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%BD%9C%E5%9C%A8%E8%90%A5%E9%94%80%E8%A7%84%E5%AE%9A%E6%A6%82%E8%BF%B0\"><\/span>\u6f5c\u5728\u8425\u9500\u89c4\u5b9a\u6982\u8ff0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith-law.jp\/wp-content\/uploads\/2023\/04\/Shutterstock_2290398131.jpg\" alt=\"\u6f5c\u5728\u8425\u9500\u89c4\u5b9a\u6982\u8ff0\" class=\"wp-image-60405\" \/><\/figure>\n\n\n\n<p>\u5982\u4e0a\u6240\u8ff0\uff0c\u6f5c\u5728\u8425\u9500\uff08Stealth Marketing\uff0c\u7b80\u79f0Stema\uff09\u4e00\u76f4\u4ee5\u6765\u90fd\u662f\u793e\u4f1a\u95ee\u9898\u3002\u6bcf\u6b21\u51fa\u73b0\u95ee\u9898\uff0c\u53e3\u7891\u7f51\u7ad9\u548c\u793e\u4ea4\u5a92\u4f53\u7684\u8fd0\u8425\u65b9\u90fd\u4f1a\u4e3b\u52a8\u8fdb\u884c\u89c4\u5b9a\u3002\u5728\u73b0\u884c\u6cd5\u5f8b\u4e2d\uff0c\u6ca1\u6709\u660e\u786e\u7981\u6b62\u6f5c\u5728\u8425\u9500\u7684\u89c4\u5b9a\u3002\u56e0\u6b64\uff0c\u8bb8\u591a\u516c\u53f8\u5c06\u6f5c\u5728\u8425\u9500\u4f5c\u4e3a\u5e7f\u544a\u7b56\u7565\u7684\u4e00\u90e8\u5206\uff0c\u6d88\u8d39\u8005\u88ab\u6f5c\u5728\u8425\u9500\u6b3a\u9a97\u7684\u6848\u4f8b\u5c61\u89c1\u4e0d\u9c9c\u3002\u6b64\u5916\uff0c\u65e5\u672c\u662fOECD\u6210\u5458\u56fd\uff08\u540d\u4e49GDP\u6392\u540d\u524d9\u7684\u56fd\u5bb6\uff09\u4e2d\u552f\u4e00\u6ca1\u6709\u5bf9\u6f5c\u5728\u8425\u9500\u8fdb\u884c\u89c4\u5b9a\u7684\u56fd\u5bb6\uff0c\u8fd9\u4e00\u73b0\u72b6\u4e5f\u5f15\u8d77\u4e86\u4eba\u4eec\u7684\u5173\u6ce8\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u6d88\u8d39\u8005\u4e8b\u52a1\u5c40\uff08Japanese Consumer Affairs Agency\uff09\u53ec\u5f00\u4e86\u4e13\u5bb6\u8ba8\u8bba\u4f1a\uff0c\u5bf9\u6f5c\u5728\u8425\u9500\u7684\u5b9e\u9645\u60c5\u51b5\u548c\u89c4\u5b9a\u8fdb\u884c\u4e86\u6df1\u5165\u8ba8\u8bba\uff0c\u4e13\u5bb6\u8ba8\u8bba\u4f1a\u63d0\u51fa\u4e86\u52a0\u5f3a\u89c4\u5b9a\u7684\u5efa\u8bae\u3002\u6d88\u8d39\u8005\u4e8b\u52a1\u5c40\u6839\u636e\u8fd9\u4e9b\u5efa\u8bae\u5236\u5b9a\u4e86\u64cd\u4f5c\u6807\u51c6\uff0c\u5e76\u4e8e2023\u5e74\uff08\u4ee4\u548c5\u5e74\uff093\u670828\u65e5\u516c\u5e03\u4e86\u5c06\u6f5c\u5728\u8425\u9500\u7eb3\u5165\u65e5\u672c\u5956\u54c1\u663e\u793a\u6cd5\uff08Japanese Premiums and Representations Act\uff09\u7684\u4e0d\u5f53\u663e\u793a\u8303\u56f4\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.caa.go.jp\/notice\/assets\/representation_cms216_230328_03.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u6d88\u8d39\u8005\u4e8b\u52a1\u5c40\uff5c\u300c\u4e00\u822c\u6d88\u8d39\u8005\u96be\u4ee5\u5224\u65ad\u662f\u5426\u4e3a\u5546\u5bb6\u7684\u663e\u793a\u300d\u7684\u64cd\u4f5c\u6807\u51c6[ja]<\/a><\/p>\n\n\n\n<p>\u6f5c\u5728\u8425\u9500\u89c4\u5b9a\u5c06\u4e8e2023\u5e74\uff08\u4ee4\u548c5\u5e74\uff0910\u6708\u5f00\u59cb\u5b9e\u65bd\u3002\u4ece2023\u5e74\uff08\u4ee4\u548c5\u5e74\uff0910\u6708\u5f00\u59cb\uff0c\u672a\u660e\u786e\u6807\u660e\u4e3a\u5e7f\u544a\u7684\u5e7f\u544a\u5c06\u88ab\u89c6\u4e3a\u6f5c\u5728\u8425\u9500\uff0c\u5e76\u88ab\u89c6\u4e3a\u5956\u54c1\u663e\u793a\u6cd5\u7684\u4e0d\u5f53\u663e\u793a\u3002\u56e0\u6b64\uff0c\u88ab\u89c6\u4e3a\u4e0d\u5f53\u663e\u793a\u7684\u5e7f\u544a\u5c06\u6210\u4e3a\u63aa\u65bd\u547d\u4ee4\u7684\u5bf9\u8c61\uff0c\u5e76\u88ab\u516c\u5f00\u3002<\/p>\n\n\n\n<p>\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u6f5c\u5728\u8425\u9500\u89c4\u5b9a\u7684\u5bf9\u8c61\u662f\u5546\u5bb6\uff08\u5e7f\u544a\u4e3b\uff09\uff0c\u5e76\u975e\u5b9e\u9645\u53d1\u5e03\u53e3\u7891\u6216\u4ecb\u7ecd\u5546\u54c1\u548c\u670d\u52a1\u7684\u5f71\u54cd\u8005\u7b49\u3002<\/p>\n\n\n\n<p>\u6d88\u8d39\u8005\u53ca\u98df\u54c1\u5b89\u5168\u7279\u547d\u62c5\u5f53\u5927\u81e3\u6cb3\u91ce\u592a\u90ce\uff08Japanese Minister in charge of Consumer Affairs and Food Safety, Taro Kono\uff09\u8868\u793a\uff1a\u201c\u6709\u4eba\u6307\u51fa\uff0c\u4e0e\u6d77\u5916\u76f8\u6bd4\uff0c\u6211\u4eec\u7684\u89c4\u5b9a\u8f83\u4e3a\u5bbd\u677e\uff0c\u4f8b\u5982\u5f71\u54cd\u8005\u4e0d\u5728\u89c4\u5b9a\u8303\u56f4\u5185\u3002\u5982\u679c\u5728\u5b9e\u65bd\u6f5c\u5728\u8425\u9500\u89c4\u5b9a\u540e\u53d1\u73b0\u6709\u65e0\u6cd5\u89e3\u51b3\u7684\u95ee\u9898\uff0c\u6211\u4eec\u5e0c\u671b\u8fdb\u884c\u91cd\u65b0\u5ba1\u89c6\u3002\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9C%A8%E6%97%A5%E6%9C%AC%E5%A5%96%E5%93%81%E6%98%BE%E7%A4%BA%E6%B3%95%E4%B8%AD%E7%9A%84%E4%B8%8D%E5%BD%93%E6%98%BE%E7%A4%BA\"><\/span>\u5728\u65e5\u672c\u5956\u54c1\u663e\u793a\u6cd5\u4e2d\u7684\u4e0d\u5f53\u663e\u793a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u65e5\u672c\u5956\u54c1\u663e\u793a\u6cd5\u4e2d\u7684\u4e0d\u5f53\u663e\u793a\uff0c<\/p>\n\n\n\n<ol type=\"1\" start=\"1\">\n<li>\u4f18\u826f\u8bef\u8ba4\u663e\u793a\uff1a\u5bf9\u5546\u54c1\u6216\u670d\u52a1\u5185\u5bb9\u7684\u8bef\u8ba4\u663e\u793a<\/li>\n\n\n\n<li>\u6709\u5229\u8bef\u8ba4\u663e\u793a\uff1a\u5bf9\u5546\u54c1\u6216\u670d\u52a1\u7684\u4ef7\u683c\u7b49\u4ea4\u6613\u6761\u4ef6\u7684\u8bef\u8ba4\u663e\u793a<\/li>\n\n\n\n<li>\u5173\u4e8e\u5546\u54c1\u6216\u670d\u52a1\u7684\u4ea4\u6613\u4e8b\u9879\u7684\u663e\u793a\uff0c\u53ef\u80fd\u4f1a\u8ba9\u666e\u901a\u6d88\u8d39\u8005\u4ea7\u751f\u8bef\u89e3\uff0c\u7531\u65e5\u672c\u5185\u9601\u603b\u7406\u5927\u81e3\u6307\u5b9a\u7684\u663e\u793a<\/li>\n<\/ol>\n\n\n\n<p>\u53ef\u4ee5\u5206\u4e3a\u4ee5\u4e0a\u4e09\u79cd\u7c7b\u578b\u3002<\/p>\n\n\n\n<p>\u4f18\u826f\u8bef\u8ba4\u663e\u793a\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul>\n<li>\u5c3d\u7ba1\u5b9e\u9645\u4e0a\u5e76\u975e\u677e\u5742\u725b\uff0c\u5374\u6807\u6ce8\u4e3a\u677e\u5742\u725b<\/li>\n\n\n\n<li>\u5c3d\u7ba1\u5b9e\u9645\u4e0a\u6ca1\u6709\u6548\u679c\uff0c\u5374\u6807\u6ce8\u4e3a\u201c\u53ea\u9700\u996e\u7528\u5c31\u80fd\u51cf\u80a5\u7684\u8865\u54c1\u201d<\/li>\n<\/ul>\n\n\n\n<p>\u7b49\u60c5\u51b5\u3002<\/p>\n\n\n\n<p>\u5bf9\u6d88\u8d39\u8005\u6765\u8bf4\uff0c\u6bd4\u5b9e\u9645\u5546\u54c1\u6216\u670d\u52a1\u201c\u66f4\u597d\u201d\u7684\u663e\u793a\u88ab\u89c6\u4e3a\u4f18\u826f\u8bef\u8ba4\u663e\u793a\u3002<\/p>\n\n\n\n<p>\u6709\u5229\u8bef\u8ba4\u663e\u793a\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul>\n<li>\u867d\u7136\u6807\u6ce8\u4e3a\u534a\u4ef7\uff0c\u4f46\u5e76\u975e\u6b63\u5e38\u9500\u552e\u4ef7\u683c\u7684\u4e00\u534a<\/li>\n\n\n\n<li>\u867d\u7136\u6807\u6ce8\u4e3a\u201c\u4ec5\u9650\u73b0\u5728\u25cb\u25cb\u5143\uff01\u201d\uff0c\u4f46\u5b9e\u9645\u4e0a\u4e00\u76f4\u4ee5\u8be5\u4ef7\u683c\u9500\u552e<\/li>\n<\/ul>\n\n\n\n<p>\u7b49\u60c5\u51b5\u3002<\/p>\n\n\n\n<p>\u5bf9\u6d88\u8d39\u8005\u6765\u8bf4\uff0c\u6bd4\u5b9e\u9645\u201c\u66f4\u5212\u7b97\u201d\u7684\u663e\u793a\u88ab\u89c6\u4e3a\u6709\u5229\u8bef\u8ba4\u663e\u793a\u3002<\/p>\n\n\n\n<p>\u9690\u5f62\u8425\u9500\uff08\u30b9\u30c6\u30de\uff09\u4ee5\u524d\u53ea\u8981\u4e0d\u5c5e\u4e8e\u4f18\u826f\u8bef\u8ba4\u663e\u793a\u6216\u6709\u5229\u8bef\u8ba4\u663e\u793a\u5c31\u4e0d\u53d7\u89c4\u5236\uff0c\u4f46\u73b0\u5728\u5df2\u88ab\u5217\u5165\u201c\u65e5\u672c\u5185\u9601\u603b\u7406\u5927\u81e3\u6307\u5b9a\u7684\u663e\u793a\u201d\u4e2d\uff0c\u56e0\u6b64\u9690\u5f62\u8425\u9500\u884c\u4e3a\u672c\u8eab\u5df2\u53d7\u5230\u89c4\u5236\u3002<\/p>\n\n\n\n<p>\u5173\u4e8e\u9690\u5f62\u8425\u9500\u548c\u65e5\u672c\u5956\u54c1\u663e\u793a\u6cd5\u7684\u8be6\u7ec6\u89e3\u91ca\uff0c\u8bf7\u53c2\u8003\u4ee5\u4e0b\u6587\u7ae0\u3002<\/p>\n\n\n\n<p>\u76f8\u5173\u6587\u7ae0\uff1a<a href=\"https:\/\/monolith-law.jp\/corporate\/stealth-marketing-regulations\" target=\"_blank\" rel=\"noreferrer noopener\">\u9690\u5f62\u8425\u9500\u662f\u4e0d\u5f53\u663e\u793a\u5417\uff1f\u5173\u4e8e\u52a0\u5f3a\u89c4\u5236\u7684\u52a8\u5411\u548c\u65e5\u672c\u5956\u54c1\u663e\u793a\u6cd5\u7684\u89e3\u91ca[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%85%B3%E4%BA%8E%E6%BD%9C%E8%A1%8C%E8%90%A5%E9%94%80%E8%A7%84%E5%AE%9A%E7%9A%84%E8%BF%90%E8%90%A5%E6%A0%87%E5%87%86\"><\/span>\u5173\u4e8e\u6f5c\u884c\u8425\u9500\u89c4\u5b9a\u7684\u8fd0\u8425\u6807\u51c6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith-law.jp\/wp-content\/uploads\/2023\/04\/Shutterstock_1537432022.jpg\" alt=\"\u5173\u4e8e\u6f5c\u884c\u8425\u9500\u89c4\u5b9a\u7684\u8fd0\u8425\u6807\u51c6\" class=\"wp-image-60412\" \/><\/figure>\n\n\n\n<p>\u65e5\u672c\u6d88\u8d39\u8005\u5385\u4e8e2023\u5e74\uff08\u4ee4\u548c5\u5e74\uff093\u670828\u65e5\u516c\u5e03\u4e86\u6f5c\u884c\u8425\u9500\u89c4\u5b9a\u7684\u8fd0\u8425\u6807\u51c6\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.caa.go.jp\/notice\/assets\/representation_cms216_230328_03.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u6d88\u8d39\u8005\u5385\uff5c\u300c\u4e00\u822c\u6d88\u8d39\u8005\u96be\u4ee5\u5224\u65ad\u662f\u5426\u4e3a\u5546\u5bb6\u7684\u8868\u793a\u300d\u7684\u8fd0\u8425\u6807\u51c6[ja]<\/a><\/p>\n\n\n\n<p>\u6839\u636e\u8fd0\u8425\u6807\u51c6\uff0c\u65e5\u672c\u300a\u5956\u54c1\u8868\u793a\u6cd5\u300b\u7684\u516c\u544a\u89c4\u5b9a\u4e86\u6f5c\u884c\u8425\u9500\uff0c\u5373\u201c\u5546\u5bb6\u5bf9\u81ea\u5df1\u63d0\u4f9b\u7684\u5546\u54c1\u6216\u670d\u52a1\u7684\u4ea4\u6613\u8fdb\u884c\u7684\u8868\u793a\uff0c\u4e00\u822c\u6d88\u8d39\u8005\u96be\u4ee5\u5224\u65ad\u662f\u5426\u4e3a\u8be5\u8868\u793a\u201d\u7684\u60c5\u51b5\u3002\u7b80\u5355\u6765\u8bf4\uff0c\u5982\u679c\u7b26\u5408\u4ee5\u4e0b\u4e24\u70b9\uff0c\u53ef\u80fd\u4f1a\u88ab\u5224\u65ad\u4e3a\u6f5c\u884c\u8425\u9500\uff1a<\/p>\n\n\n\n<ol type=\"1\" start=\"1\">\n<li>\u5bf9\u5546\u54c1\u6216\u670d\u52a1\u7684\u4ea4\u6613\u8fdb\u884c\u8868\u793a\uff0c\u4e14\u8868\u793a\u7684\u4e3b\u4f53\u662f\u63d0\u4f9b\u5546\u54c1\u6216\u670d\u52a1\u7684\u5546\u5bb6\u672c\u4eba<\/li>\n\n\n\n<li>\u4e00\u822c\u6d88\u8d39\u8005\u96be\u4ee5\u5224\u65ad\u662f\u5426\u4e3a\u5546\u5bb6\u7684\u8868\u793a<\/li>\n<\/ol>\n\n\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u5c06\u5bf9\u8fd9\u4e24\u70b9\u8fdb\u884c\u8be6\u7ec6\u89e3\u91ca\u3002<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A1%A8%E8%BF%B0%E7%9A%84%E4%B8%BB%E4%BD%93%E6%98%AF%E6%8F%90%E4%BE%9B%E5%95%86%E5%93%81%E6%88%96%E6%9C%8D%E5%8A%A1%E7%9A%84%E7%BB%8F%E8%90%A5%E8%80%85%E6%9C%AC%E8%BA%AB\"><\/span>\u8868\u8ff0\u7684\u4e3b\u4f53\u662f\u63d0\u4f9b\u5546\u54c1\u6216\u670d\u52a1\u7684\u7ecf\u8425\u8005\u672c\u8eab<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u5982\u524d\u6240\u8ff0\uff0c\u6211\u4eec\u5df2\u7ecf\u89e3\u91ca\u8fc7\uff0c\u6f5c\u5728\u8425\u9500\u6709\u4e24\u79cd\u7c7b\u578b\u3002\u8fd9\u6b21\u7684\u4fee\u8ba2\u6839\u636e\u8fd9\u4e24\u79cd\u7c7b\u578b\u8fdb\u884c\u4e86\u89c4\u5b9a\u3002<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>1\uff0e\u7ecf\u8425\u8005\u81ea\u884c\u8fdb\u884c\u7684\u8868\u8ff0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u5982\u524d\u6240\u8ff0\u7684\u4f2a\u88c5\u578b\u6f5c\u5728\u8425\u9500\uff0c\u7ecf\u8425\u8005\u4f2a\u88c5\u6210\u666e\u901a\u6d88\u8d39\u8005\uff0c\u5199\u4e0b\u9910\u5385\u7684\u53e3\u7891\u8bc4\u4ef7\u7b49\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u53ef\u4ee5\u6beb\u65e0\u7591\u95ee\u5730\u8bf4\uff0c\u8fd9\u662f&#8221;\u7ecf\u8425\u8005\u7684\u8868\u8ff0&#8221;\u3002<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>2\uff0e\u7ecf\u8425\u8005\u8ba9\u7b2c\u4e09\u65b9\u8fdb\u884c\u7684\u8868\u8ff0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u4f8b\u5982\uff0c\u5728\u793e\u4ea4\u7f51\u7edc\u4e0a\uff0c\u7ecf\u8425\u8005\u8981\u6c42\u5f71\u54cd\u8005\u5728\u4e0d\u900f\u9732\u5e7f\u544a\u6027\u8d28\u7684\u60c5\u51b5\u4e0b\uff0c\u5728\u793e\u4ea4\u7f51\u7edc\u4e0a\u53d1\u5e03\u5bf9\u81ea\u5df1\u4ea7\u54c1\u7684\u597d\u8bc4\u6216\u5bf9\u7ade\u4e89\u4ea7\u54c1\u7684\u8d1f\u9762\u8bc4\u4ef7\u7b49\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u7531\u4e8e\u7ecf\u8425\u8005\u8bf7\u6c42\u53d1\u5e03\u7279\u5b9a\u5185\u5bb9\u7684\u4fe1\u606f\u5e76\u652f\u4ed8\u62a5\u916c\uff0c\u56e0\u6b64\uff0c\u7ecf\u8425\u8005\u53c2\u4e0e\u51b3\u5b9a\u8868\u8ff0\u5185\u5bb9\u662f\u663e\u800c\u6613\u89c1\u7684\u3002<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u8fd0\u8425\u6807\u51c6\u662f\u6839\u636e\u5ba2\u89c2\u60c5\u51b5\uff0c\u786e\u5b9a\u54ea\u4e9b\u60c5\u51b5\u4f1a\u88ab\u8ba4\u4e3a\u662f&#8221;\u7ecf\u8425\u8005\u53c2\u4e0e\u4e86\u7b2c\u4e09\u65b9\u53e3\u7891\u7b49\u5185\u5bb9\u7684\u51b3\u5b9a&#8221;\uff0c\u5373\u4e0d\u88ab\u8ba4\u4e3a\u662f\u7b2c\u4e09\u65b9\u81ea\u4e3b\u610f\u613f\u7684\u8868\u8ff0\u5185\u5bb9\u3002<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u53c2\u8003\uff1a<a title=\"\u6d88\u8d39\u8005\u4e8b\u52a1\u5c40\uff5c\u300c\u4e00\u822c\u6d88\u8d39\u8005\u96be\u4ee5\u5224\u65ad\u662f\u5426\u4e3a\u7ecf\u8425\u8005\u7684\u8868\u8ff0\u300d\u7684\u8fd0\u8425\u6807\u51c6\" href=\"https:\/\/www.caa.go.jp\/notice\/assets\/representation_cms216_230328_03.pdf\" target=\"_blank\" rel=\"noopener\">\u6d88\u8d39\u8005\u4e8b\u52a1\u5c40\uff5c\u300c\u4e00\u822c\u6d88\u8d39\u8005\u96be\u4ee5\u5224\u65ad\u662f\u5426\u4e3a\u7ecf\u8425\u8005\u7684\u8868\u8ff0\u300d\u7684\u8fd0\u8425\u6807\u51c6[ja]<\/a><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u4e5f\u5c31\u662f\u8bf4\uff0c\u5373\u4f7f\u6ca1\u6709\u660e\u786e\u7684\u6307\u793a\u6216\u8bf7\u6c42\uff0c\u53ea\u8981\u7ecf\u8425\u8005\u548c\u7b2c\u4e09\u65b9\u4e4b\u95f4\u5b58\u5728\u53ef\u4ee5\u5f71\u54cd\u7b2c\u4e09\u65b9\u53e3\u7891\u7b49\u7684\u5173\u7cfb\uff0c\u5e76\u4e14\u4e0d\u80fd\u88ab\u8ba4\u4e3a\u662f\u7b2c\u4e09\u65b9\u81ea\u4e3b\u610f\u613f\u7684\u6295\u7a3f\uff0c\u5c31\u6709\u53ef\u80fd\u6210\u4e3a\u6f5c\u5728\u8425\u9500\u89c4\u5b9a\u7684\u5bf9\u8c61\u3002<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u8fd9\u4e2a\u5224\u65ad\u662f\u6839\u636e\u7ecf\u8425\u8005\u548c\u7b2c\u4e09\u65b9\u7684\u5173\u7cfb\u8fdb\u884c\u7efc\u5408\u5224\u65ad\u7684\u3002<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%80%E8%88%AC%E6%B6%88%E8%B4%B9%E8%80%85%E9%9A%BE%E4%BB%A5%E5%88%A4%E6%96%AD%E6%98%AF%E5%90%A6%E4%B8%BA%E5%95%86%E5%AE%B6%E7%9A%84%E5%B1%95%E7%A4%BA\"><\/span>\u4e00\u822c\u6d88\u8d39\u8005\u96be\u4ee5\u5224\u65ad\u662f\u5426\u4e3a\u5546\u5bb6\u7684\u5c55\u793a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph 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-->\n<li>\u867d\u7136\u5199\u7740\u201c\u5e7f\u544a\u201d\uff0c\u4f46\u4e5f\u5199\u7740\u201c\u8fd9\u662f\u7b2c\u4e09\u65b9\u7684\u611f\u60f3\u201d\uff0c\u4f7f\u4eba\u96be\u4ee5\u5224\u65ad\u662f\u4e0d\u662f\u5e7f\u544a<\/li>\n<li>\u5199\u7740\u201c\u5e7f\u544a\u201d\u7684\u5b57\u4f53\u975e\u5e38\u5c0f\uff0c\u989c\u8272\u6de1\uff0c\u6587\u5b57\u957f\uff0c\u6216\u8005\u4f4d\u4e8e\u672b\u5c3e\u7b49\uff0c\u6d88\u8d39\u8005\u96be\u4ee5\u8ba4\u8bc6\u5230\u8fd9\u662f\u5e7f\u544a<\/li>\n<li>\u5728\u89c6\u9891\u4e2d\uff0c\u6d88\u8d39\u8005\u65e0\u6cd5\u8ba4\u8bc6\u5230\u7684\u77ed\u65f6\u95f4\u5185\u663e\u793a\u201c\u5e7f\u544a\u201d\uff0c\u6216\u8005\u53ea\u5728\u89c6\u9891\u4e2d\u95f4\u6216\u6700\u540e\u663e\u793a\u201c\u5e7f\u544a\u201d<\/li>\n<li>\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\uff0c\u5c06\u201c\u5e7f\u544a\u201d\u3001\u201c\u516c\u5173\u201d\u7b49\u5b57\u773c\u6df7\u5165\u5927\u91cf\u7684\u6807\u7b7e\u4e2d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- wp:list-item --><\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u7b49\u7b49\u3002<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u53ef\u4ee5\u8bf4\uff0c\u5982\u679c\u4e00\u822c\u6d88\u8d39\u8005\u770b\u4e86\u4e4b\u540e\uff0c\u65e0\u6cd5\u8ba4\u8bc6\u5230\u8fd9\u662f\u5e7f\u544a\uff0c\u90a3\u4e48\u5c31\u6709\u5f88\u5927\u53ef\u80fd\u88ab\u5224\u65ad\u4e3a\u6f5c\u5728\u8425\u9500\u3002<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%BF%9D%E5%8F%8D%E6%BD%9C%E5%9C%A8%E8%90%A5%E9%94%80%E8%A7%84%E5%AE%9A%E7%9A%84%E5%A4%84%E7%BD%9A\"><\/span>\u8fdd\u53cd\u6f5c\u5728\u8425\u9500\u89c4\u5b9a\u7684\u5904\u7f5a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u5982\u679c\u8fdd\u53cd\u4e86\u6f5c\u5728\u8425\u9500\u89c4\u5b9a\uff0c\u5c06\u4f1a\u88ab\u89c6\u4e3a\u8fdd\u53cd\u4e86\u65e5\u672c\u300a\u5956\u54c1\u663e\u793a\u6cd5\u300b\u7684\u4e0d\u5f53\u663e\u793a\u6761\u6b3e\uff0c\u56e0\u6b64\u53ef\u80fd\u4f1a\u88ab\u4e0b\u8fbe\u884c\u653f\u6307\u4ee4\u3002<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u5728\u884c\u653f\u6307\u4ee4\u4e2d\uff0c\u901a\u5e38\u4f1a\u8981\u6c42\uff1a<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul><!-- wp:list-item -->\n<li>\u5411\u666e\u901a\u6d88\u8d39\u8005\u5e7f\u6cdb\u5ba3\u4f20\u8bef\u5bfc\u4fe1\u606f<\/li>\n<li>\u5236\u5b9a\u9632\u6b62\u518d\u6b21\u8fdd\u89c4\u7684\u63aa\u65bd<\/li>\n<li>\u4e0d\u518d\u8fdb\u884c\u7c7b\u4f3c\u7684\u8fdd\u89c4\u884c\u4e3a<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u8fd9\u4e9b\u662f\u5e38\u89c1\u7684\u8981\u6c42\u3002<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u6b64\u5916\uff0c\u5982\u679c\u4e0d\u505c\u6b62\u6f5c\u5728\u8425\u9500\uff0c\u5c06\u4f1a\u88ab\u547d\u4ee4\u505c\u6b62\u3002<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph 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--><\/p>\n<p>\u6b64\u5916\uff0c\u4f01\u4e1a\u53ef\u80fd\u4f1a\u88ab\u5904\u4ee5\u9ad8\u8fbe3\u4ebf\u65e5\u5143\u7684\u7f5a\u6b3e\uff0c\u800c\u4e14\u516c\u53f8\u7684\u4ee3\u8868\u4eba\u4e5f\u53ef\u80fd\u4f1a\u88ab\u5904\u4ee5300\u4e07\u65e5\u5143\u4ee5\u4e0b\u7684\u7f5a\u6b3e\u3002<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u5982\u679c\u8fdb\u884c\u4e86\u4f18\u826f\u8bef\u5bfc\u663e\u793a\u6216\u6709\u5229\u8bef\u5bfc\u663e\u793a\uff0c\u53ef\u80fd\u4f1a\u88ab\u5904\u4ee5\u7f5a\u6b3e\uff0c\u4f46\u5728\u6f5c\u5728\u8425\u9500\u89c4\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u4e0d\u4f1a\u88ab\u5904\u4ee5\u7f5a\u6b3e\u3002<!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%9A%8F%E7%9D%80%E7%A7%98%E5%AF%86%E8%90%A5%E9%94%80%E6%B3%95%E8%A7%84%E7%9A%84%E5%AE%9E%E6%96%BD%EF%BC%8C%E4%BC%81%E4%B8%9A%E9%9C%80%E8%A6%81%E6%B3%A8%E6%84%8F%E7%9A%84%E4%BA%8B%E9%A1%B9\"><\/span>\u968f\u7740\u79d8\u5bc6\u8425\u9500\u6cd5\u89c4\u7684\u5b9e\u65bd\uff0c\u4f01\u4e1a\u9700\u8981\u6ce8\u610f\u7684\u4e8b\u9879<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:image {\"id\":60413,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" class=\"wp-image-60413\" src=\"https:\/\/monolith-law.jp\/wp-content\/uploads\/2023\/04\/Shutterstock_2095080208.jpg\" alt=\"\u968f\u7740\u79d8\u5bc6\u8425\u9500\u6cd5\u89c4\u7684\u5b9e\u65bd\uff0c\u4f01\u4e1a\u9700\u8981\u6ce8\u610f\u7684\u4e8b\u9879\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph 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id=\"%E6%80%BB%E7%BB%93%EF%BC%9A%E5%BA%94%E5%92%A8%E8%AF%A2%E5%BE%8B%E5%B8%88%E4%BB%A5%E5%BA%94%E5%AF%B9%E5%8A%A0%E5%BC%BA%E7%9A%84%E2%80%9D%E3%82%B9%E3%83%86%E3%83%9E%E2%80%9D%EF%BC%88%E6%BD%9C%E5%9C%A8%E5%B9%BF%E5%91%8A%EF%BC%89%E8%A7%84%E5%AE%9A\"><\/span>\u603b\u7ed3\uff1a\u5e94\u54a8\u8be2\u5f8b\u5e08\u4ee5\u5e94\u5bf9\u52a0\u5f3a\u7684&#8221;\u30b9\u30c6\u30de&#8221;\uff08\u6f5c\u5728\u5e7f\u544a\uff09\u89c4\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u5982\u679c\u8fdd\u53cd\u4e86&#8221;\u30b9\u30c6\u30de&#8221;\uff08\u6f5c\u5728\u5e7f\u544a\uff09\u89c4\u5b9a\uff0c\u4f01\u4e1a\u5c06\u6210\u4e3a\u884c\u653f\u6307\u4ee4\u7684\u5bf9\u8c61\uff0c\u5e76\u53ef\u80fd\u4f1a\u516c\u5f00\u4f01\u4e1a\u540d\u79f0\u3002<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u4e00\u65e6\u6210\u4e3a\u884c\u653f\u6307\u4ee4\u7684\u5bf9\u8c61\uff0c\u4f01\u4e1a\u7684\u4fe1\u8a89\u548c\u5f62\u8c61\u53ef\u80fd\u4f1a\u53d7\u5230\u4e25\u91cd\u635f\u5bb3\u3002\u53c2\u8003\u6d88\u8d39\u8005\u4e8b\u52a1\u5c40\u516c\u5e03\u7684\u64cd\u4f5c\u6807\u51c6\uff0c\u6211\u4eec\u9700\u8981\u8003\u8651\u5982\u4f55\u907f\u514d\u8fdd\u53cd&#8221;\u30b9\u30c6\u30de&#8221;\uff08\u6f5c\u5728\u5e7f\u544a\uff09\u89c4\u5b9a\u7684\u5e7f\u544a\u5ba3\u4f20\u65b9\u6cd5\u3002<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u5982\u679c\u60a8\u5bf9&#8221;\u30b9\u30c6\u30de&#8221;\uff08\u6f5c\u5728\u5e7f\u544a\uff09\u89c4\u5b9a\u6709\u4efb\u4f55\u4e0d\u660e\u767d\u6216\u4e0d\u5b89\u7684\u5730\u65b9\uff0c\u8bf7\u54a8\u8be2\u719f\u6089\u65e5\u672c\u300a\u5956\u54c1\u663e\u793a\u6cd5\u300b\u7684\u5f8b\u5e08\u3002<!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%88%91%E5%80%91%E4%BA%8B%E5%8B%99%E6%89%80%E7%9A%84%E5%B0%8D%E7%AD%96%E4%BB%8B%E7%B4%B9\"><\/span>\u6211\u5011\u4e8b\u52d9\u6240\u7684\u5c0d\u7b56\u4ecb\u7d39<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Monolith\u6cd5\u5f8b\u4e8b\u52d9\u6240\u662f\u4e00\u5bb6\u5728IT\uff0c\u7279\u5225\u662f\u4e92\u806f\u7db2\u548c\u6cd5\u5f8b\u5169\u65b9\u9762\u90fd\u6709\u8c50\u5bcc\u7d93\u9a57\u7684\u6cd5\u5f8b\u4e8b\u52d9\u6240\u3002\u8fd1\u5e74\u4f86\uff0c\u570d\u7e5e\u8457\u7db2\u7d61\u5ee3\u544a\u5982&#8221;\u30b9\u30c6\u30de&#8221;\u7b49\u7684\u65e5\u672c\u734e\u54c1\u986f\u793a\u6cd5\u9055\u53cd\u554f\u984c\u65e5\u76ca\u56b4\u91cd\uff0c\u6cd5\u5f8b\u5be9\u67e5\u7684\u5fc5\u8981\u6027\u4e5f\u5728\u4e0d\u65b7\u589e\u52a0\u3002\u6211\u5011\u4e8b\u52d9\u6240\u6703\u5728\u8003\u616e\u5230\u5404\u7a2e\u6cd5\u5f8b\u898f\u5b9a\u7684\u57fa\u790e\u4e0a\uff0c\u5206\u6790\u5df2\u7d93\u958b\u59cb\u6216\u8005\u5373\u5c07\u958b\u59cb\u7684\u696d\u52d9\u76f8\u95dc\u7684\u6cd5\u5f8b\u98a8\u96aa\uff0c\u4e26\u76e1\u53ef\u80fd\u5728\u4e0d\u505c\u6b62\u696d\u52d9\u7684\u60c5\u6cc1\u4e0b\u5c0b\u6c42\u5408\u6cd5\u5316\u3002\u8a73\u7d30\u5167\u5bb9\u8acb\u53c3\u898b\u4e0b\u6587\u3002<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Monolith\u6cd5\u5f8b\u4e8b\u52d9\u6240\u7684\u696d\u52d9\u7bc4\u7587\uff1a<a title=\"IT\u548c\u5275\u696d\u516c\u53f8\u7684\u4f01\u696d\u6cd5\u52d9\" href=\"https:\/\/monolith-law.jp\/practices\/itlaw\" target=\"_blank\" rel=\"noopener\">IT\u548c\u5275\u696d\u516c\u53f8\u7684\u4f01\u696d\u6cd5\u52d9[ja]<\/a><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>\u6240\u8c13\u7684&#8221;\u9690\u5f62\u8425\u9500&#8221;\uff08Stealth Marketing\uff09\uff0c\u662f\u6307\u5c06\u5e7f\u544a\u5305\u88c5\u6210\u975e\u5e7f\u544a\u7684\u5f62\u5f0f\uff0c\u4f8b\u5982\uff0c\u660e\u661f\u6216\u5f71\u54cd\u8005\u5047\u88c5\u6210\u4e2d\u7acb\u7684\u7b2c\u4e09\u65b9\u6765\u63a8\u5e7f\u6216\u4ecb\u7ecd\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u6216\u8005\u63a5\u53d7\u5e7f\u544a\u4e3b\u4ed8\u8d39\u7684\u5546\u5bb6\u5047\u88c5\u6210\u666e\u901a\u6d88\u8d39\u8005\u53d1\u5e03\u79ef\u6781\u7684\u53e3\u7891\u6216\u8bc4\u8bba\u3002 \u4ece2023\u5e74\uff08\u65e5\u672c\u4ee4\u548c5\u5e74\uff0910\u6708\u5f00\u59cb\uff0c\u5c06\u6839\u636e&#8221;\u65e5\u672c\u5956\u54c1\u663e\u793a\u6cd5&#8221;\u5bf9\u9690\u5f62\u8425\u9500\u8fdb\u884c\u89c4\u5b9a\uff0c\u5982\u679c\u8fdd\u53cd\u89c4\u5b9a\uff0c\u5c06\u6210\u4e3a\u884c\u653f\u6307\u4ee4\u7684\u5bf9\u8c61\u3002 \u672c\u6587\u5c06\u8be6\u7ec6\u89e3\u91ca\u4ece2 [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":66151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/zh-cn\/wp-json\/wp\/v2\/posts\/63011"}],"collection":[{"href":"https:\/\/monolith.law\/zh-cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/zh-cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/zh-cn\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/zh-cn\/wp-json\/wp\/v2\/comments?post=63011"}],"version-history":[{"count":4,"href":"https:\/\/monolith.law\/zh-cn\/wp-json\/wp\/v2\/posts\/63011\/revisions"}],"predecessor-version":[{"id":66154,"href":"https:\/\/monolith.law\/zh-cn\/wp-json\/wp\/v2\/posts\/63011\/revisions\/66154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/zh-cn\/wp-json\/wp\/v2\/media\/66151"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/zh-cn\/wp-json\/wp\/v2\/media?parent=63011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/zh-cn\/wp-json\/wp\/v2\/categories?post=63011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/zh-cn\/wp-json\/wp\/v2\/tags?post=63011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}