{"id":63068,"date":"2024-05-02T12:15:47","date_gmt":"2024-05-02T03:15:47","guid":{"rendered":"https:\/\/monolith.law\/zh-cn\/?p=63068"},"modified":"2024-05-18T15:43:16","modified_gmt":"2024-05-18T06:43:16","slug":"media-trust-purpose-trend","status":"publish","type":"post","link":"https:\/\/monolith.law\/zh-cn\/general-corporate\/media-trust-purpose-trend","title":{"rendered":"\u54ea\u79cd\u5a92\u4f53\u7684\u53ef\u4fe1\u5ea6\u6700\u9ad8?\u6839\u636e\u76ee\u7684\u89e3\u91ca\u5a92\u4f53\u7684\u4f7f\u7528\u5b9e\u9645\u60c5\u51b5"},"content":{"rendered":"\n<p>\u5728\u300c\u7535\u89c6\u89c2\u770b\u65f6\u95f4\u9996\u6b21\u88ab\u4e92\u8054\u7f51\u4f7f\u7528\u65f6\u95f4\u8d85\u8d8a\u2014\u2014\u89e3\u8bfb\u5a92\u4f53\u4f7f\u7528\u5b9e\u9645\u60c5\u51b5\u300d\u4e2d\uff0c\u6211\u4eec\u89e3\u8bfb\u4e86\u65e5\u672c\u7dcf\u52d9\u7701\uff08\u4fe1\u606f\u901a\u4fe1\u653f\u7b56\u7814\u7a76\u6240\uff09\u57282021\u5e748\u670825\u65e5\u53d1\u5e03\u7684\u300c2020\u5e74\u7248\u4fe1\u606f\u901a\u4fe1\u5a92\u4f53\u7684\u4f7f\u7528\u65f6\u95f4\u548c\u4fe1\u606f\u884c\u4e3a\u8c03\u67e5\u62a5\u544a\u4e66\u300d\uff08Japanese 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class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u7b2c\u4e94\u7ae0\u7684\u201c\u89c6\u9891\u5171\u4eab\u4e0e\u76f4\u64ad\u670d\u52a1\u7684\u4f7f\u7528\u7387\u7b49\u201d\u4e2d\uff0c<\/p>\n\n\n\n<ul>\n<li>\u5728\u6240\u6709\u5e74\u9f84\u6bb5\u4e2d\uff0c\u201c\u70b9\u64ad\u5f0f\u89c6\u9891\u5171\u4eab\u670d\u52a1\u201d\u7684\u4f7f\u7528\u7387\u6700\u9ad8\uff0c\u8fd9\u4e00\u8d8b\u52bf\u6301\u7eed\u4e0d\u53d8\uff0c\u672c\u6b21\u8c03\u67e5\u9996\u6b21\u8d85\u8fc780%\uff0c\u5728\u5404\u4e2a\u5e74\u9f84\u6bb5\u4e2d\uff0c10\u81f340\u5c81\u7684\u201c\u70b9\u64ad\u5f0f\u89c6\u9891\u5171\u4eab\u670d\u52a1\u201d\u7684\u4f7f\u7528\u7387\u8d85\u8fc790%<\/li>\n\n\n\n<li>\u201c\u70b9\u64ad\u5f0f\u89c6\u9891\u76f4\u64ad\u670d\u52a1\u201d\u7684\u4f7f\u7528\u7387\u5728\u6240\u6709\u5e74\u9f84\u6bb5\u548c\u5404\u4e2a\u5e74\u9f84\u6bb5\u90fd\u6709\u6240\u589e\u52a0\uff0c10\u81f330\u5c81\u7684\u4f7f\u7528\u7387\u8d85\u8fc750%<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u662f\u76ee\u524d\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n<p>\u4ece\u4f7f\u7528\u7387\u6765\u770b\uff0c\u70b9\u64ad\u5f0f\u89c6\u9891\u5171\u4eab\u670d\u52a1\uff08\u5982YouTube\u7b49\uff09\u7684\u4f7f\u7528\u7387\u4ecd\u7136\u5f88\u9ad8\u3002\u6240\u6709\u5e74\u9f84\u6bb5\u7684\u4f7f\u7528\u7387\u4e3a85.4%\uff0c\u9996\u6b21\u8d85\u8fc780%\u3002\u5176\u6b21\u662f\u70b9\u64ad\u5f0f\u89c6\u9891\u76f4\u64ad\u670d\u52a1\uff08\u5982Netflix\u3001Hulu\u7b49\uff09\uff0c\u4f7f\u7528\u7387\u4e3a46.3%\uff0c\u7b2c\u4e09\u662f\u70b9\u64ad\u5f0f\u7535\u89c6\u8282\u76ee\u76f4\u64ad\u670d\u52a1\uff08\u5982NHK\u70b9\u64ad\u3001TVer\u7b49\uff09\uff0c\u4f7f\u7528\u7387\u4e3a22.2%\u3002\u4ed8\u8d39\u591a\u9891\u9053\u5e7f\u64ad\u670d\u52a1\uff08\u5982WOWOW\u3001SkyPer\uff01\u3001\u6709\u7ebf\u7535\u89c6\u7b49\uff09\u7684\u4f7f\u7528\u7387\u4ecd\u7136\u53ea\u670913.1%\uff0c\u8fd9\u662f\u56e0\u4e3a\u76f8\u6bd450\u5c81\u5e74\u9f84\u6bb5\u768418.8%\u548c60\u5c81\u5e74\u9f84\u6bb5\u768422.0%\uff0c10\u5c81\u5e74\u9f84\u6bb5\u76845.8%\u548c20\u5c81\u5e74\u9f84\u6bb5\u76847.5%\u8f83\u4f4e\u3002WOWOW\u7684\u6708\u8d392530\u65e5\u5143\uff08\u542b\u7a0e\uff09\u53ef\u80fd\u5bf910\u81f320\u5c81\u7684\u5e74\u8f7b\u4eba\u6765\u8bf4\u8d1f\u62c5\u8fc7\u91cd\u3002<\/p>\n\n\n\n<p>\u5728\u6240\u6709\u5e74\u9f84\u6bb5\u4e2d\uff0c\u670d\u52a1\u4f7f\u7528\u7387\u6700\u9ad8\u7684\u662fYouTube\uff0c\u6240\u6709\u5e74\u9f84\u6bb5\u7684\u4f7f\u7528\u7387\u4e3a85.2%\uff0c10\u5c81\u5e74\u9f84\u6bb5\u4e3a96.5%\uff0c20\u5c81\u5e74\u9f84\u6bb5\u4e3a97.2%\uff0c\u5373\u4f7f\u662f50\u5c81\u5e74\u9f84\u6bb5\u4e5f\u670981.2%\u3002\u5176\u6b21\u662fAmazon Prime Video\uff0c\u6240\u6709\u5e74\u9f84\u6bb5\u7684\u4f7f\u7528\u7387\u4e3a29.7%\uff0c\u7279\u522b\u662f\u572820\u5c81\u5e74\u9f84\u6bb5\u4e3a41.8%\uff0c30\u5c81\u5e74\u9f84\u6bb5\u4e3a41.6%\u3002<\/p>\n\n\n\n<p>ABEMA\u572810\u5c81\u5e74\u9f84\u6bb5\u7684\u4f7f\u7528\u7387\u5df2\u7ecf\u589e\u52a0\u523025.4%\uff0cGYAO\uff01\u3001U-NEXT\u3001Hulu\u7b49\u7684\u4f7f\u7528\u7387\u5c06\u4f1a\u589e\u52a0\u5230\u4f55\u79cd\u7a0b\u5ea6\uff0c\u5f15\u53d1\u4e86\u4eba\u4eec\u7684\u5173\u6ce8\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith-law.jp\/wp-content\/uploads\/2022\/01\/media-trust-purpose-trend-3.jpg\" alt=\"\" class=\"wp-image-41814\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%8C%89%E7%9B%AE%E7%9A%84%E5%88%86%E7%B1%BB%E7%9A%84%E5%AA%92%E4%BD%93%E4%BD%BF%E7%94%A8\"><\/span>\u6309\u76ee\u7684\u5206\u7c7b\u7684\u5a92\u4f53\u4f7f\u7528<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u7b2c\u516d\u7ae0\u662f\u6309\u76ee\u7684\u5206\u7c7b\u7684\u5a92\u4f53\u4f7f\u7528\uff0c\u8003\u8651\u4e86\u201c\u5feb\u901f\u4e86\u89e3\u4e16\u754c\u7684\u4e8b\u4ef6\u548c\u52a8\u6001\u201d\u3001\u201c\u83b7\u53d6\u53ef\u4fe1\u8d56\u7684\u4e16\u754c\u4e8b\u4ef6\u548c\u52a8\u6001\u4fe1\u606f\u201d\u548c\u201c\u83b7\u53d6\u5173\u4e8e\u5174\u8da3\u548c\u5a31\u4e50\u7684\u4fe1\u606f\u201d\u8fd9\u4e09\u4e2a\u76ee\u7684\u3002\u4e3a\u6b64\uff0c\u6211\u4eec\u8c03\u67e5\u4e86\u4eba\u4eec\u662f\u5982\u4f55\u4f7f\u7528\u7535\u89c6\u3001\u5e7f\u64ad\u3001\u62a5\u7eb8\u3001\u6742\u5fd7\u3001\u4e66\u7c4d\u3001\u4e92\u8054\u7f51\u548c\u5176\u4ed6\u5a92\u4f53\u7684\u3002<\/p>\n\n\n\n<ul>\n<li>\u4e3a\u4e86\u201c\u5feb\u901f\u4e86\u89e3\u4e16\u754c\u7684\u4e8b\u4ef6\u548c\u52a8\u6001\u201d\uff0c10\u81f340\u5c81\u7684\u4eba\u7fa4\u6700\u591a\u4f7f\u7528\u201c\u4e92\u8054\u7f51\u201d\uff0c50\u81f360\u5c81\u7684\u4eba\u7fa4\u6700\u591a\u4f7f\u7528\u201c\u7535\u89c6\u201d<\/li>\n\n\n\n<li>\u4e3a\u4e86\u201c\u83b7\u53d6\u53ef\u4fe1\u8d56\u7684\u4e16\u754c\u4e8b\u4ef6\u548c\u52a8\u6001\u4fe1\u606f\u201d\uff0c\u966420\u5c81\u7684\u4eba\u7fa4\u5916\uff0c\u5404\u5e74\u9f84\u6bb5\u6700\u591a\u4f7f\u7528\u201c\u7535\u89c6\u201d\uff0c\u800c\u201c\u62a5\u7eb8\u201d\u7684\u4f7f\u7528\u6bd4\u4f8b\u968f\u7740\u5e74\u9f84\u7684\u589e\u957f\u800c\u589e\u52a0\uff0c\u572850\u81f360\u5c81\u7684\u4eba\u7fa4\u4e2d\u8d85\u8fc7\u4e86\u201c\u4e92\u8054\u7f51\u201d<\/li>\n\n\n\n<li>\u4e3a\u4e86\u201c\u83b7\u53d6\u5173\u4e8e\u5174\u8da3\u548c\u5a31\u4e50\u7684\u4fe1\u606f\u201d\uff0c\u5404\u5e74\u9f84\u6bb5\u6700\u591a\u4f7f\u7528\u201c\u4e92\u8054\u7f51\u201d\uff0c\u572810\u81f330\u5c81\u7684\u4eba\u7fa4\u4e2d\u8d85\u8fc780\uff05<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u5c31\u662f\u73b0\u72b6\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u201c\u5feb\u901f\u4e86\u89e3\u4e16\u754c\u7684\u4e8b\u4ef6\u548c\u52a8\u6001\u201d\uff0c10\u5c81\u7684\u4eba\u7fa4\u4e2d\uff0c\u4f7f\u7528\u4e92\u8054\u7f51\u548c\u7535\u89c6\u7684\u6bd4\u4f8b\u5206\u522b\u4e3a73.9\uff05\u548c23.9\uff05\uff0c\u968f\u7740\u5e74\u9f84\u7684\u589e\u957f\uff0c\u7535\u89c6\u7684\u4f7f\u7528\u6bd4\u4f8b\u4e5f\u5728\u589e\u52a0\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u5f53\u76ee\u7684\u53d8\u4e3a\u201c\u83b7\u53d6\u53ef\u4fe1\u8d56\u7684\u4e16\u754c\u4e8b\u4ef6\u548c\u52a8\u6001\u4fe1\u606f\u201d\u65f6\uff0c\u966420\u5c81\u7684\u4eba\u7fa4\u5916\uff0c\u5404\u5e74\u9f84\u6bb5\u6700\u591a\u4f7f\u7528\u7535\u89c6\uff0c\u5373\u4f7f\u662f\u7535\u89c6\u4f7f\u7528\u7387\u6700\u4f4e\u768420\u5c81\u7684\u4eba\u7fa4\uff0c\u7535\u89c6\u548c\u4e92\u8054\u7f51\u7684\u4f7f\u7528\u6bd4\u4f8b\u4e5f\u5206\u522b\u4e3a42.3\uff05\u548c43.2\uff05\u3002\u8fd9\u8bf4\u660e\u6211\u4eec\u4ecd\u7136\u4e3b\u8981\u4ece\u7535\u89c6\u4e2d\u83b7\u53d6\u201c\u53ef\u4fe1\u8d56\u7684\u4fe1\u606f\u201d\u3002<\/p>\n\n\n\n<p>\u4e3a\u4e86\u201c\u83b7\u53d6\u5173\u4e8e\u5174\u8da3\u548c\u5a31\u4e50\u7684\u4fe1\u606f\u201d\uff0c\u6240\u6709\u5e74\u9f84\u6bb5\u90fd\u6700\u591a\u4f7f\u7528\u4e92\u8054\u7f51\uff0c\u5373\u4f7f\u662f\u4f7f\u7528\u7387\u6700\u4f4e\u768460\u5c81\u7684\u4eba\u7fa4\uff0c\u4e5f\u670939.0\uff05\u3002<\/p>\n\n\n\n<p>\u62a5\u7eb8\u7684\u4f7f\u7528\u60c5\u51b5\u662f\uff0c\u4e3a\u4e86\u201c\u5feb\u901f\u4e86\u89e3\u4e16\u754c\u7684\u4e8b\u4ef6\u548c\u52a8\u6001\u201d\uff0c\u4f7f\u7528\u7387\u51e0\u4e4e\u4e3a0\uff05\uff0c\u4f46\u4e3a\u4e86\u201c\u83b7\u53d6\u53ef\u4fe1\u8d56\u7684\u4e16\u754c\u4e8b\u4ef6\u548c\u52a8\u6001\u4fe1\u606f\u201d\uff0c\u6240\u6709\u5e74\u9f84\u6bb5\u7684\u4f7f\u7528\u7387\u4e3a15.5\uff05\uff0c\u5373\u4f7f\u662f\u4f7f\u7528\u7387\u6700\u4f4e\u768410\u5c81\u7684\u4eba\u7fa4\uff0c\u4e5f\u67097.7\uff05\u3002\u4e3a\u4e86\u201c\u83b7\u53d6\u5173\u4e8e\u5174\u8da3\u548c\u5a31\u4e50\u7684\u4fe1\u606f\u201d\uff0c\u6240\u6709\u5e74\u9f84\u6bb5\u7684\u4f7f\u7528\u7387\u4e3a6.1\uff05\uff0c\u800c10\u5c81\u7684\u4eba\u7fa4\u7684\u4f7f\u7528\u7387\u4e3a6.3\uff05\u3002\u5c3d\u7ba1\u62a5\u7eb8\u7684\u4f7f\u7528\u7387\u6b63\u5728\u4e0b\u964d\uff0c\u4f46\u5b83\u4f3c\u4e4e\u4ecd\u5728\u5e74\u8f7b\u4e00\u4ee3\u4e2d\u53d1\u6325\u7740\u4e00\u5b9a\u7684\u4f5c\u7528\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e0e\u63a5\u4e0b\u6765\u7684\u201c\u5a92\u4f53\u7684\u91cd\u8981\u6027\u548c\u4fe1\u4efb\u5ea6\u201d\u6709\u5173\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith-law.jp\/wp-content\/uploads\/2022\/01\/media-trust-purpose-trend-2.jpg\" alt=\"\" class=\"wp-image-41813\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AA%92%E4%BD%93%E7%9A%84%E9%87%8D%E8%A6%81%E6%80%A7%E5%92%8C%E5%8F%AF%E4%BF%A1%E5%BA%A6\"><\/span>\u5a92\u4f53\u7684\u91cd\u8981\u6027\u548c\u53ef\u4fe1\u5ea6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u7b2c\u4e03\u7ae0\u662f\u5173\u4e8e\u201c\u5a92\u4f53\u7684\u91cd\u8981\u6027\u548c\u53ef\u4fe1\u5ea6\u201d\uff0c<\/p>\n\n\n\n<ul>\n<li>\u4f5c\u4e3a\u201c\u4fe1\u606f\u6765\u6e90\u7684\u91cd\u8981\u6027\u201d\uff0c\u572810\u523030\u5c81\u7684\u4eba\u7fa4\u4e2d\uff0c\u201c\u4e92\u8054\u7f51\u201d\u6700\u91cd\u8981\uff0c\u800c\u572840\u523060\u5c81\u7684\u4eba\u7fa4\u4e2d\uff0c\u201c\u7535\u89c6\u201d\u6700\u91cd\u8981\u3002<\/li>\n\n\n\n<li>\u4f5c\u4e3a\u201c\u5a92\u4f53\u7684\u53ef\u4fe1\u5ea6\u201d\uff0c\u572830\u523060\u5c81\u7684\u4eba\u7fa4\u4e2d\uff0c\u201c\u62a5\u7eb8\u201d\u6700\u53ef\u4fe1\uff0c\u800c\u572810\u5c81\u7684\u4eba\u7fa4\u4e2d\uff0c\u201c\u7535\u89c6\u201d\u7684\u53ef\u4fe1\u5ea6\u9ad8\u4e8e\u201c\u62a5\u7eb8\u201d\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u5c31\u662f\u73b0\u72b6\u3002<\/p>\n\n\n\n<p>\u201c\u91cd\u8981\u6027\u201d\u662f\u6307\u5404\u79cd\u5a92\u4f53\u4f5c\u4e3a\u201c\u83b7\u53d6\u4fe1\u606f\u7684\u624b\u6bb5\uff08\u4fe1\u606f\u6765\u6e90\uff09\u201d\u6216\u201c\u83b7\u53d6\u4e50\u8da3\u7684\u624b\u6bb5\u201d\u5728\u4f55\u79cd\u7a0b\u5ea6\u4e0a\u88ab\u8bc4\u4ef7\u4e3a\u91cd\u8981\u3002\u6211\u4eec\u901a\u8fc7\u4e94\u7ea7\u6cd5\u8be2\u95ee\u4e86\u201c\u975e\u5e38\u91cd\u8981\u201d\u3001\u201c\u76f8\u5f53\u91cd\u8981\u201d\u3001\u201c\u65e0\u6cd5\u786e\u5b9a\u201d\u3001\u201c\u4e0d\u592a\u91cd\u8981\u201d\u548c\u201c\u5b8c\u5168\u4e0d\u91cd\u8981\u201d\uff0c\u5e76\u5728\u7edf\u8ba1\u65f6\u5c06\u201c\u975e\u5e38\u91cd\u8981\u201d\u548c\u201c\u76f8\u5f53\u91cd\u8981\u201d\u7684\u7b54\u6848\u5408\u8ba1\uff0c\u8868\u793a\u4e3a\u201c\u91cd\u8981\u6027\u201d\u3002<\/p>\n\n\n\n<p>\u7ed3\u679c\uff0c\u201c\u4f5c\u4e3a\u4fe1\u606f\u6765\u6e90\u7684\u91cd\u8981\u6027\u201d\u5728\u6240\u6709\u5e74\u9f84\u6bb5\u4e2d\uff0c\u7535\u89c6\u4e3a86.7\uff05\uff0c\u62a5\u7eb8\u4e3a52.8\uff05\uff0c\u4e92\u8054\u7f51\u4e3a77.3\uff05\u3002\u65e0\u8bba\u54ea\u4e2a\u5e74\u9f84\u6bb5\uff0c\u7535\u89c6\u90fd\u5f88\u91cd\u8981\uff0c\u5373\u4f7f\u572810\u4ee3\u548c20\u4ee3\uff0c\u4e5f\u6ca1\u6709\u660e\u663e\u7684\u79bb\u5f00\u7535\u89c6\u7684\u8d8b\u52bf\u3002<\/p>\n\n\n\n<p>\u62a5\u7eb8\u7684\u91cd\u8981\u6027\u5728\u4e0d\u540c\u5e74\u9f84\u6bb5\u6709\u5f88\u5927\u5dee\u5f02\uff0c\u4f5c\u4e3a\u4fe1\u606f\u6765\u6e90\u7684\u91cd\u8981\u6027\u572840\u4ee3\u4e3a53.7\uff05\uff0c50\u4ee3\u4e3a69.7\uff05\uff0c60\u4ee3\u4e3a75.5\uff05\uff0c\u800c\u572810\u4ee3\u4e3a28.2\uff05\uff0c20\u4ee3\u4e3a31.5\uff05\uff0c30\u4ee3\u4e3a38.8\uff05\u3002\u5bf9\u4e8e\u62a5\u7eb8\u7684\u672a\u6765\uff0c\u6211\u4eec\u611f\u5230\u62c5\u5fe7\u3002<\/p>\n\n\n\n<p>\u201c\u53ef\u4fe1\u5ea6\u201d\u662f\u6307\u5404\u79cd\u5a92\u4f53\u5728\u4f55\u79cd\u7a0b\u5ea6\u4e0a\u88ab\u8ba4\u4e3a\u6709\u53ef\u4fe1\u7684\u4fe1\u606f\u3002\u6211\u4eec\u901a\u8fc7\u4e94\u7ea7\u6cd5\u8be2\u95ee\u4e86\u201c\u5b8c\u5168\u53ef\u4fe1\u201d\u3001\u201c\u5927\u90e8\u5206\u53ef\u4fe1\u201d\u3001\u201c\u4e00\u534a\u4e00\u534a\u201d\u3001\u201c\u53ea\u6709\u4e00\u90e8\u5206\u53ef\u4fe1\u201d\u548c\u201c\u5b8c\u5168\u4e0d\u53ef\u4fe1\u201d\uff0c\u5e76\u5728\u7edf\u8ba1\u65f6\u5c06\u201c\u5b8c\u5168\u53ef\u4fe1\u201d\u548c\u201c\u5927\u90e8\u5206\u53ef\u4fe1\u201d\u7684\u7b54\u6848\u5408\u8ba1\uff0c\u8868\u793a\u4e3a\u201c\u53ef\u4fe1\u5ea6\u201d\u3002<\/p>\n\n\n\n<p>\u7ed3\u679c\uff0c\u201c\u4f5c\u4e3a\u5a92\u4f53\u7684\u53ef\u4fe1\u5ea6\u201d\u5728\u6240\u6709\u5e74\u9f84\u6bb5\u4e2d\uff0c\u6700\u53ef\u4fe1\u7684\u662f\u62a5\u7eb8\uff0c\u4e3a66.0\uff05\uff0c\u4e92\u8054\u7f51\u4e3a29.9\uff05\uff0c\u5f53\u7136\uff0c\u7535\u89c6\u4e3a61.6\uff05\uff0c\u4e5f\u6bd4\u8f83\u9ad8\u3002<\/p>\n\n\n\n<p>\u8fd9\u79cd\u5bf9\u62a5\u7eb8\u7684\u9ad8\u5ea6\u4fe1\u4efb\u572830\u5c81\u4ee5\u4e0a\u7684\u6240\u6709\u5e74\u9f84\u6bb5\u90fd\u53ef\u4ee5\u770b\u5230\uff0c\u5373\u4f7f\u572820\u5c81\u7684\u4eba\u7fa4\u4e2d\uff0c\u7535\u89c6\u548c\u62a5\u7eb8\u7684\u4fe1\u4efb\u5ea6\u4e5f\u90fd\u662f54.9\uff05\u3002\u572810\u5c81\u7684\u4eba\u7fa4\u4e2d\uff0c\u5c3d\u7ba1\u7535\u89c6\u7684\u4fe1\u4efb\u5ea6\u8f83\u9ad8\uff0c\u4f46\u7535\u89c6\u548c\u62a5\u7eb8\u7684\u4fe1\u4efb\u5ea6\u5206\u522b\u4e3a65.5\uff05\u548c62.7\uff05\uff0c\u5e76\u4e0d\u80fd\u5f97\u51fa\u201c\u7535\u89c6\u7684\u4fe1\u4efb\u5ea6\u66f4\u9ad8\u201d\u7684\u7ed3\u8bba\u3002<\/p>\n\n\n\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\u4e92\u8054\u7f51\u7684\u4fe1\u4efb\u5ea6\u8f83\u4f4e\uff0c\u5373\u4f7f\u5728\u6700\u9ad8\u768420\u5c81\u7684\u4eba\u7fa4\u4e2d\u4e5f\u53ea\u670936.2\uff05\uff0c\u5728\u6240\u6709\u5e74\u9f84\u6bb5\u4e2d\u90fd\u572830\uff05\u5de6\u53f3\u3002\u5c3d\u7ba1\u7ecf\u5e38\u4f5c\u4e3a\u4fe1\u606f\u6765\u6e90\u4f7f\u7528\uff0c\u4f46\u7ed3\u679c\u663e\u793a\u5e76\u4e0d\u592a\u4fe1\u4efb\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith-law.jp\/wp-content\/uploads\/2022\/01\/media-trust-purpose-trend-1.jpg\" alt=\"\" class=\"wp-image-41812\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%96%B0%E5%86%A0%E7%97%85%E6%AF%92%E5%B8%A6%E6%9D%A5%E7%9A%84%E5%B1%85%E5%AE%B6%E6%97%B6%E9%97%B4%E5%8F%98%E5%8C%96\"><\/span>\u65b0\u51a0\u75c5\u6bd2\u5e26\u6765\u7684\u5c45\u5bb6\u65f6\u95f4\u53d8\u5316<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u672c\u6b21\u8c03\u67e5\u4e2d\uff0c\u6211\u4eec\u4e5f\u5bf9\u201c\u65b0\u51a0\u75c5\u6bd2\u611f\u67d3\u6269\u5927\u5e26\u6765\u7684\u5c45\u5bb6\u65f6\u95f4\u53d8\u5316\u7b49\u201d\u8fdb\u884c\u4e86\u53c2\u8003\u6027\u8c03\u67e5\u3002\u7ed3\u679c\u663e\u793a\uff0c<\/p>\n\n\n\n<ul>\n<li>\u4e0e\u4e00\u5e74\u524d\uff082019\u5e741\u6708\uff09\u76f8\u6bd4\uff0c\u6240\u6709\u5e74\u9f84\u6bb5\u4e2d\u670960.8%\u7684\u4eba\u8868\u793a\u5c45\u5bb6\u65f6\u95f4\u201c\u589e\u52a0\u4e86\u201d<\/li>\n\n\n\n<li>\u5728\u589e\u52a0\u7684\u65f6\u95f4\u91cc\uff0c\u6240\u6709\u5e74\u9f84\u6bb5\u548c\u5404\u4e2a\u5e74\u9f84\u6bb5\u4e2d\uff0c\u6700\u591a\u7684\u4eba\u9009\u62e9\u201c\u5a31\u4e50\u548c\u5174\u8da3\u7231\u597d\uff08\u5305\u62ec\u770b\u7535\u89c6\u3001\u73a9\u6e38\u620f\u7b49\uff09\u201d\uff0c\u5176\u4e2d10\u4ee3\u8d85\u8fc780%<\/li>\n<\/ul>\n\n\n\n<p>\u867d\u7136\u8fd9\u662f\u7406\u6240\u5f53\u7136\u7684\uff0c\u4f46\u5728\u6240\u6709\u5e74\u9f84\u6bb5\u4e2d\uff0c\u201c\u5c45\u5bb6\u65f6\u95f4\u589e\u52a0\u4e86\u201d\uff0c\u7136\u800c\u6709\u8da3\u7684\u662f\uff0c\u968f\u7740\u5e74\u9f84\u7684\u589e\u957f\uff0c\u8fd9\u4e2a\u6bd4\u4f8b\u5728\u51cf\u5c11\u3002\u8fd9\u53ef\u80fd\u662f\u56e0\u4e3a\u5728\u65b0\u51a0\u75c5\u6bd2\u4e4b\u524d\uff0c\u5c45\u5bb6\u65f6\u95f4\u5c31\u5df2\u7ecf\u5f88\u957f\u4e86\u3002<\/p>\n\n\n\n<p>\u5728\u589e\u52a0\u7684\u65f6\u95f4\u91cc\uff0c\u6240\u6709\u5e74\u9f84\u6bb5\u4e2d\u6700\u591a\u7684\u4eba\u9009\u62e9\u201c\u5a31\u4e50\u548c\u5174\u8da3\u7231\u597d\uff08\u5305\u62ec\u770b\u7535\u89c6\u3001\u73a9\u6e38\u620f\u7b49\uff09\u201d\uff0c\u867d\u713610\u4ee3\u662f\u6700\u591a\u7684\uff0c\u4f4660\u4ee3\u4e0e10\u4ee3\u51e0\u4e4e\u76f8\u540c\u3002<\/p>\n\n\n\n<p>\u5728\u201c\u5a31\u4e50\u548c\u5174\u8da3\u7231\u597d\uff08\u5305\u62ec\u770b\u7535\u89c6\u3001\u73a9\u6e38\u620f\u7b49\uff09\u201d\u4e2d\uff0c\u6240\u6709\u5e74\u9f84\u6bb5\u4e2d\u6709\u4e00\u534a\u5de6\u53f3\u7684\u4eba\u9009\u62e9\u201c\u770b\u7535\u89c6\u201d\uff0c\u800c\u572810\u4ee3\u548c20\u4ee3\u4e2d\uff0c\u6700\u591a\u7684\u662f\u201c\u73a9\u6e38\u620f\u201d\u548c\u201c\u89c2\u770b\u89c6\u9891\u5206\u4eab\u670d\u52a1\u201d\u3002<\/p>\n\n\n\n<p>\u201c\u89c2\u770b\u65b0\u95fb\u7f51\u7ad9\u6216\u65b0\u95fb\u76f4\u64ad\u201d\u5728\u6240\u6709\u5e74\u9f84\u6bb5\u4e2d\u536028.3%\uff0c\u572830\u4ee3\u4ee5\u4e0a\u536030%\u5de6\u53f3\uff0c\u867d\u7136\u8fd9\u4e2a\u6bd4\u4f8b\u5e76\u4e0d\u9ad8\uff0c\u4f46\u572810\u4ee3\u53ea\u670915.5%\uff0c\u572820\u4ee3\u53ea\u670919.7%\u3002\u81f3\u4e8e\u201c\u9605\u8bfb\u62a5\u7eb8\u201d\uff0c60\u4ee3\u670933.3%\uff0c\u800c10\u4ee3\u53ea\u67091.4%\uff0c\u53ef\u4ee5\u8bf4\u5e74\u8f7b\u4eba\u51e0\u4e4e\u4e0d\u901a\u8fc7\u7535\u89c6\u4ee5\u5916\u7684\u65b9\u5f0f\u4e86\u89e3\u65b0\u95fb\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%80%BB%E7%BB%93\"><\/span>\u603b\u7ed3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u6211\u4eec\u5df2\u7ecf\u89e3\u91ca\u4e86\u65e5\u672c\u7dcf\u52d9\u7701\uff08\u4fe1\u606f\u901a\u4fe1\u653f\u7b56\u7814\u7a76\u6240\uff09\u4e3a\u4e86\u660e\u786e\u5a92\u4f53\u4e4b\u95f4\u7684\u5173\u7cfb\u548c\u4f7f\u7528\u5b9e\u9645\u60c5\u51b5\u7684\u53d8\u5316\u7b49\uff0c\u6301\u7eed\u638c\u63e1\u4fe1\u606f\u901a\u4fe1\u5a92\u4f53\u7684\u4f7f\u7528\u65f6\u95f4\u957f\u5ea6\u3001\u65f6\u95f4\u6bb5\u3001\u4f7f\u7528\u7387\u3001\u4fe1\u8d56\u5ea6\u7b49\uff0c\u5e76\u8fdb\u884c\u7684\u201c2020\u5e74\u7248\u4fe1\u606f\u901a\u4fe1\u5a92\u4f53\u7684\u4f7f\u7528\u65f6\u95f4\u548c\u4fe1\u606f\u884c\u4e3a\u76f8\u5173\u8c03\u67e5\u62a5\u544a\u4e66\u201d\u7684\u6982\u8981\u3002<\/p>\n\n\n\n<p>\u7531\u4e8e\u65b0\u578b\u51a0\u72b6\u75c5\u6bd2\u611f\u67d3\u75c7\u7684\u6269\u5927\uff0c\u4e92\u8054\u7f51\u8d2d\u7269\u548c\u89c6\u9891\u6d41\u5a92\u4f53\u7b49\u5f97\u5230\u4e86\u6269\u5c55\uff0c\u4f46\u53ef\u4ee5\u8bf4\u5728\u5404\u4e2a\u65b9\u9762\uff0c\u4ee3\u9645\u5dee\u8ddd\u53d8\u5f97\u66f4\u52a0\u660e\u663e\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%88%91%E5%80%91%E4%BA%8B%E5%8B%99%E6%89%80%E7%9A%84%E5%B0%8D%E7%AD%96%E4%BB%8B%E7%B4%B9\"><\/span>\u6211\u5011\u4e8b\u52d9\u6240\u7684\u5c0d\u7b56\u4ecb\u7d39<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monolith\u6cd5\u5f8b\u4e8b\u52d9\u6240\u662f\u4e00\u5bb6\u5728IT\uff0c\u7279\u5225\u662f\u4e92\u806f\u7db2\u548c\u6cd5\u5f8b\u5169\u65b9\u9762\u5177\u6709\u9ad8\u5ea6\u5c08\u696d\u6027\u7684\u6cd5\u5f8b\u4e8b\u52d9\u6240\u3002\u5728\u904b\u71df\u5a92\u9ad4\u6642\uff0c\u6709\u4e9b\u9818\u57df\u9700\u8981\u9032\u884c\u6cd5\u5f8b\u5be9\u67e5\u3002\u6211\u5011\u4e8b\u52d9\u6240\u5728IT\u548c\u4e92\u806f\u7db2\u76f8\u95dc\u7684\u696d\u52d9\uff0c\u97f3\u6a02\u548c\u96fb\u5f71\u7b49\u5a1b\u6a02\u9818\u57df\uff0c\u5f9e\u77e5\u8b58\u7522\u6b0a\u76f8\u95dc\u7684\u7b56\u7565\u5236\u5b9a\u5230\u5408\u540c\u95dc\u4fc2\uff0c\u4ee5\u53ca\u8a34\u8a1f\u7b49\u90fd\u6709\u6d89\u53ca\u3002\u5c0d\u65bc\u8207\u5a92\u9ad4\u7b49\u7684\u904b\u71df\u76f8\u95dc\u7684\uff0c\u5982\u5f15\u7528\u7b49\u554f\u984c\uff0c\u5f9e\u70ba\u4f01\u696d\u5167\u90e8\u88fd\u5b9a\u6307\u5c0e\u65b9\u91dd\u5230\u5728\u4e26\u8cfc\u4e2d\u9032\u884c\u76e1\u8077\u8abf\u67e5(DD)\uff0c\u6211\u5011\u5728\u5404\u7a2e\u696d\u52d9\u4e2d\u90fd\u6709\u7d93\u9a57\u548c\u5c08\u696d\u77e5\u8b58\u3002\u8a73\u7d30\u5167\u5bb9\u8acb\u53c3\u898b\u4e0b\u6587\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/operationofmedia[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u300c\u7535\u89c6\u89c2\u770b\u65f6\u95f4\u9996\u6b21\u88ab\u4e92\u8054\u7f51\u4f7f\u7528\u65f6\u95f4\u8d85\u8d8a\u2014\u2014\u89e3\u8bfb\u5a92\u4f53\u4f7f\u7528\u5b9e\u9645\u60c5\u51b5\u300d\u4e2d\uff0c\u6211\u4eec\u89e3\u8bfb\u4e86\u65e5\u672c\u7dcf\u52d9\u7701\uff08\u4fe1\u606f\u901a\u4fe1\u653f\u7b56\u7814\u7a76\u6240\uff09\u57282021\u5e748\u670825\u65e5\u53d1\u5e03\u7684\u300c2020\u5e74\u7248\u4fe1\u606f\u901a\u4fe1\u5a92\u4f53\u7684\u4f7f\u7528\u65f6\u95f4\u548c\u4fe1\u606f\u884c\u4e3a\u8c03\u67e5\u62a5\u544a\u4e66\u300d\uff08Japanese 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