{"id":63622,"date":"2024-05-02T12:19:19","date_gmt":"2024-05-02T03:19:19","guid":{"rendered":"https:\/\/monolith.law\/zh-cn\/?p=63622"},"modified":"2024-05-12T16:05:26","modified_gmt":"2024-05-12T07:05:26","slug":"grocery-stealth-marketing-law","status":"publish","type":"post","link":"https:\/\/monolith.law\/zh-cn\/general-corporate\/grocery-stealth-marketing-law","title":{"rendered":"\u5173\u4e8e\u98df\u54c1\u9886\u57df\u4e2d\u53e3\u7891\u7b49\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u7684\u6cd5\u5f8b\u89c4\u5b9a"},"content":{"rendered":"\n<p>\u8fd1\u5e74\uff0c\u4e92\u8054\u7f51\u8fc5\u901f\u53d1\u5c55\uff0c\u666e\u53ca\u81f3\u5927\u4f17\u3002<\/p>\n\n\n\n<p>\u968f\u4e4b\u800c\u6765\uff0cTwitter\u3001Facebook\u3001Instagram\u4ee5\u53caLINE\u7b49\u793e\u4ea4\u5a92\u4f53\u7684\u4f7f\u7528\u4e5f\u5728\u589e\u52a0\u3002<\/p>\n\n\n\n<p>\u968f\u7740\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u7684\u589e\u52a0\uff0c\u793e\u4ea4\u5a92\u4f53\u5df2\u7ecf\u6210\u4e3a\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u7684\u91cd\u8981\u5a92\u4ecb\u3002\u56e0\u6b64\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u5f71\u54cd\u8005\u5f00\u59cb\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u8fdb\u884c\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u89c6\u9891\u5206\u4eab\u7f51\u7ad9\u4e5f\u8fc5\u901f\u666e\u53ca\u3002\u7279\u522b\u662f\uff0c\u4e0a\u4f20\u89c6\u9891\u5230YouTube\u4ee5\u53ca\u89c2\u770bYouTube\u89c6\u9891\u7684\u4eba\u6570\u4e5f\u5728\u589e\u52a0\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0cYouTuber\u7b49\u4eba\u5f00\u59cb\u4e0a\u4f20\u4ea7\u54c1\u4ecb\u7ecd\u7b49\u89c6\u9891\uff0cYouTube\u4f5c\u4e3a\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u7684\u5a92\u4ecb\u7684\u573a\u666f\u4e5f\u5728\u589e\u52a0\u3002<\/p>\n\n\n\n<p>\u968f\u7740\u5728\u793e\u4ea4\u5a92\u4f53\u548cYouTube\u4e0a\u7684\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u7684\u589e\u52a0\uff0c\u88ab\u89c6\u4e3a\u95ee\u9898\u7684\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u4e4b\u4e00\u5c31\u662f&#8221;\u9690\u5f62\u8425\u9500&#8221;\uff08\u4ee5\u4e0b\u7b80\u79f0&#8221;\u9690\u8425&#8221;\uff09\u3002<\/p>\n\n\n\n<p>\u9690\u8425\u4ece\u8868\u9762\u4e0a\u5224\u65ad\u662f\u5426\u4e3a\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u662f\u56f0\u96be\u7684\uff0c\u4f46\u7531\u4e8e\u5b83\u662f\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u7684\u4e00\u79cd\uff0c\u56e0\u6b64\u9700\u8981\u63a5\u53d7\u5173\u4e8e\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u7684\u6cd5\u89c4\u3002<\/p>\n\n\n\n<p>\u867d\u7136\u4e00\u6982\u5730\u8bf4\u662f\u9690\u8425\uff0c\u4f46\u7531\u4e8e\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u7684\u5185\u5bb9\u591a\u6837\uff0c\u9700\u8981\u5173\u6ce8\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u7684\u5185\u5bb9\uff0c\u8003\u8651\u9700\u8981\u63a5\u53d7\u54ea\u4e9b\u6cd5\u89c4\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u672c\u6587\u5c06\u89e3\u91ca\u5173\u4e8e\u98df\u54c1\u9886\u57df\u9690\u8425\u7684\u6cd5\u89c4\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith-law.jp\/corporate\/medical-stealth-marketing-advertisement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith-law.jp\/corporate\/medical-stealth-marketing-advertisement[ja]<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/grocery-stealth-marketing-law\/#%E4%BB%80%E4%B9%88%E6%98%AF%E2%80%9C%E6%96%AF%E7%89%B9%E7%8E%9B%E2%80%9D%E5%B9%BF%E5%91%8A%E5%AE%A3%E4%BC%A0%E6%B4%BB%E5%8A%A8\" 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title=\"\u5173\u4e8e\u6f5c\u5728\u8425\u9500\u7684\u4e00\u822c\u6cd5\u89c4\">\u5173\u4e8e\u6f5c\u5728\u8425\u9500\u7684\u4e00\u822c\u6cd5\u89c4<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/grocery-stealth-marketing-law\/#%E5%A5%96%E5%93%81%E8%A1%A8%E7%A4%BA%E6%B3%95%E6%98%AF%E4%BB%80%E4%B9%88%E6%A0%B7%E7%9A%84%E6%B3%95%E5%BE%8B\" title=\"\u5956\u54c1\u8868\u793a\u6cd5\u662f\u4ec0\u4e48\u6837\u7684\u6cd5\u5f8b\">\u5956\u54c1\u8868\u793a\u6cd5\u662f\u4ec0\u4e48\u6837\u7684\u6cd5\u5f8b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/grocery-stealth-marketing-law\/#%E5%85%B3%E4%BA%8E%E9%A3%9F%E5%93%81%E9%A2%86%E5%9F%9F%E4%B8%AD%E5%8F%A3%E7%A2%91%E7%AD%89%E5%B9%BF%E5%91%8A%E5%AE%A3%E4%BC%A0%E6%B4%BB%E5%8A%A8%E7%89%B9%E6%9C%89%E7%9A%84%E6%B3%95%E8%A7%84%E5%88%B6%E7%BA%A6\" title=\"\u5173\u4e8e\u98df\u54c1\u9886\u57df\u4e2d\u53e3\u7891\u7b49\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u7279\u6709\u7684\u6cd5\u89c4\u5236\u7ea6\">\u5173\u4e8e\u98df\u54c1\u9886\u57df\u4e2d\u53e3\u7891\u7b49\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u7279\u6709\u7684\u6cd5\u89c4\u5236\u7ea6<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/grocery-stealth-marketing-law\/#%E6%97%A5%E6%9C%AC%E5%81%A5%E5%BA%B7%E4%BF%83%E8%BF%9B%E6%B3%95%E7%9A%84%E7%9B%AE%E7%9A%84\" title=\"\u65e5\u672c\u5065\u5eb7\u4fc3\u8fdb\u6cd5\u7684\u76ee\u7684\">\u65e5\u672c\u5065\u5eb7\u4fc3\u8fdb\u6cd5\u7684\u76ee\u7684<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/grocery-stealth-marketing-law\/#%E7%A6%81%E6%AD%A2%E5%A4%B8%E5%A4%A7%E8%A1%A8%E7%A4%BA\" title=\"\u7981\u6b62\u5938\u5927\u8868\u793a\">\u7981\u6b62\u5938\u5927\u8868\u793a<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/grocery-stealth-marketing-law\/#%E7%A6%81%E6%AD%A2%E5%A4%B8%E5%A4%A7%E8%A1%A8%E7%A4%BA%E7%9A%84%E5%86%85%E5%AE%B9\" title=\"\u7981\u6b62\u5938\u5927\u8868\u793a\u7684\u5185\u5bb9\">\u7981\u6b62\u5938\u5927\u8868\u793a\u7684\u5185\u5bb9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/grocery-stealth-marketing-law\/#%E7%A6%81%E6%AD%A2%E5%A4%B8%E5%A4%A7%E8%A1%A8%E7%A4%BA%E7%9A%84%E8%A7%84%E5%AE%9A%E5%AF%B9%E8%B1%A1\" title=\"\u7981\u6b62\u5938\u5927\u8868\u793a\u7684\u89c4\u5b9a\u5bf9\u8c61\">\u7981\u6b62\u5938\u5927\u8868\u793a\u7684\u89c4\u5b9a\u5bf9\u8c61<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/grocery-stealth-marketing-law\/#%E5%85%B3%E4%BA%8E%E8%BF%9D%E5%8F%8D%E5%81%A5%E5%BA%B7%E4%BF%83%E8%BF%9B%E6%B3%95%E7%9A%84%E6%8E%AA%E6%96%BD\" title=\"\u5173\u4e8e\u8fdd\u53cd\u5065\u5eb7\u4fc3\u8fdb\u6cd5\u7684\u63aa\u65bd\">\u5173\u4e8e\u8fdd\u53cd\u5065\u5eb7\u4fc3\u8fdb\u6cd5\u7684\u63aa\u65bd<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/grocery-stealth-marketing-law\/#%E6%80%BB%E7%BB%93\" title=\"\u603b\u7ed3\">\u603b\u7ed3<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%80%E4%B9%88%E6%98%AF%E2%80%9C%E6%96%AF%E7%89%B9%E7%8E%9B%E2%80%9D%E5%B9%BF%E5%91%8A%E5%AE%A3%E4%BC%A0%E6%B4%BB%E5%8A%A8\"><\/span>\u4ec0\u4e48\u662f\u201c\u65af\u7279\u739b\u201d\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u8fd1\u5e74\u6765\uff0c\u201c\u65af\u7279\u739b\u201d\u8fd9\u4e2a\u8bcd\u8bed\u5728\u65e5\u5e38\u751f\u6d3b\u4e2d\u88ab\u9891\u7e41\u4f7f\u7528\uff0c\u6211\u60f3\u5927\u5bb6\u4e5f\u90fd\u81f3\u5c11\u542c\u8bf4\u8fc7\u4e00\u6b21\u201c\u65af\u7279\u739b\u201d\u8fd9\u4e2a\u8bcd\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u6211\u89c9\u5f97\u771f\u6b63\u51c6\u786e\u7406\u89e3\u201c\u65af\u7279\u739b\u201d\u8fd9\u4e2a\u8bcd\u6240\u6307\u7684\u542b\u4e49\u7684\u4eba\u5e76\u4e0d\u591a\u3002<\/p>\n\n\n\n<p>\u201c\u65af\u7279\u739b\u201d\u662fStealth Marketing\uff08\u9690\u5f62\u8425\u9500\uff09\u7684\u7f29\u5199\uff0c\u6307\u7684\u662f\u5728\u6d88\u8d39\u8005\u4e0d\u77e5\u9053\u662f\u5e7f\u544a\u7684\u60c5\u51b5\u4e0b\u8fdb\u884c\u5ba3\u4f20\u3002<\/p>\n\n\n\n<p>\u82f1\u6587\u5355\u8bcd\u201cstealth\u201d\u6709\u79d8\u5bc6\u3001\u9690\u853d\u3001\u9690\u85cf\u7b49\u542b\u4e49\u3002<\/p>\n\n\n\n<p>\u201c\u65af\u7279\u739b\u201d\u662f\u5728\u4e0d\u8ba9\u6d88\u8d39\u8005\u660e\u786e\u77e5\u9053\u662f\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u7684\u60c5\u51b5\u4e0b\u8fdb\u884c\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\uff0c\u56e0\u6b64\u88ab\u79f0\u4e3a\u9690\u5f62\u8425\u9500\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u4e0e\u201cstealth\u201d\u8fd9\u4e2a\u82f1\u6587\u5355\u8bcd\u51e0\u4e4e\u540c\u4e49\u7684\u82f1\u6587\u5355\u8bcd\u8fd8\u6709\u201cundercover\u201d\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u201cundercover\u201d\u8fd9\u4e2a\u82f1\u6587\u5355\u8bcd\u88ab\u4f7f\u7528\u65f6\uff0c\u4e0d\u662f\u79f0\u4e3a\u9690\u5f62\u8425\u9500\uff0c\u800c\u662f\u79f0\u4e3a\u79d8\u5bc6\u8425\u9500\uff08Undercover Marketing\uff09\u3002<\/p>\n\n\n\n<p>\u5b9e\u9645\u4e0a\uff0c\u201c\u65af\u7279\u739b\u201d\u8fd9\u4e2a\u6982\u5ff5\u53ef\u4ee5\u5927\u81f4\u5206\u4e3a\u4ee5\u4e0b\u4e24\u4e2a\u6982\u5ff5\uff1a<\/p>\n\n\n\n<ol>\n<li>\u5c3d\u7ba1\u662f\u5546\u5bb6\u81ea\u5df1\u6216\u8005\u63a5\u53d7\u4e86\u5546\u5bb6\u7ecf\u6d4e\u62a5\u916c\u7684\u4eba\u5728\u53e3\u7891\u7f51\u7ad9\u4e0a\u53d1\u8868\u8bc4\u8bba\uff0c\u4f46\u8ba9\u4eba\u8bef\u4ee5\u4e3a\u662f\u7eaf\u7cb9\u7684\u7b2c\u4e09\u65b9\uff08\u5982\u6d88\u8d39\u8005\u7b49\uff09\u5728\u53d1\u8868\u8bc4\u8bba\u7684\u201c\u5047\u5192\u578b\u201d <\/li>\n\n\n\n<li> \u5546\u5bb6\u5411\u7b2c\u4e09\u65b9\uff08\u5982\u5f71\u54cd\u8005\u6216YouTuber\u7b49\uff09\u63d0\u4f9b\u7ecf\u6d4e\u5229\u76ca\uff0c\u8ba9\u4ed6\u4eec\u8fdb\u884c\u5546\u54c1\u6216\u5e94\u7528\u7b49\u7684\u5e7f\u544a\u6216\u5ba3\u4f20\uff0c\u4f46\u4e0d\u663e\u793a\u8fd9\u4e2a\u4e8b\u5b9e\u7684\u201c\u5229\u76ca\u63d0\u4f9b\u9690\u7792\u578b\u201d  <\/li>\n<\/ol>\n\n\n\n<p>\u5728\u5f71\u54cd\u8005\u6216YouTuber\u7b49\u8fdb\u884c\u7684\u201c\u65af\u7279\u739b\u201d\u7b49\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u7684\u5173\u7cfb\u4e2d\uff0c\u4e3b\u8981\u662f\u4e0a\u8ff0\u7684\u7b2c2\u4e2a\u6982\u5ff5\u6210\u4e3a\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u4ee5\u4e0b\u5c06\u91cd\u70b9\u5173\u6ce8\u7b2c2\u4e2a\u6982\u5ff5\u7684\u201c\u65af\u7279\u739b\u201d\uff0c\u5e76\u8fdb\u884c\u8bf4\u660e\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith-law.jp\/reputation\/stealth-marketing-delete\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith-law.jp\/reputation\/stealth-marketing-delete[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%A3%9F%E5%93%81%E9%A2%86%E5%9F%9F%E7%9A%84%E5%B9%BF%E5%91%8A%E5%AE%A3%E4%BC%A0%E6%B4%BB%E5%8A%A8%E6%9C%89%E5%93%AA%E4%BA%9B\"><\/span>\u98df\u54c1\u9886\u57df\u7684\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u6709\u54ea\u4e9b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith-law.jp\/wp-content\/uploads\/2020\/05\/7592-1-1024x682.jpg\" alt=\"\" class=\"wp-image-10000\" \/><\/figure>\n\n\n\n<p>\u90a3\u4e48\uff0c\u98df\u54c1\u9886\u57df\u7684\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u5177\u4f53\u6307\u7684\u662f\u54ea\u4e9b\u7c7b\u578b\u7684\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u5462\uff1f<\/p>\n\n\n\n<p>\u63d0\u5230\u98df\u54c1\u9886\u57df\u7684\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\uff0c\u5f88\u591a\u4eba\u53ef\u80fd\u4f1a\u60f3\u5230\u5f71\u54cd\u8005\u6216YouTuber\u56e0\u4e3a\u67d0\u79cd\u98df\u54c1\u7b80\u5355\u5730\u597d\u5403\u5c31\u63a8\u8350\u5b83\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u6709\u4e00\u79cd\u60c5\u51b5\u662f\uff0c\u25cb\u25cb\u80a1\u4efd\u6709\u9650\u516c\u53f8\u53d1\u5e03\u7684\u540d\u4e3a\u25cb\u25cb\u7684\u676f\u9762\u975e\u5e38\u597d\u5403\uff0c\u6240\u4ee5\u6211\u8981\u63a8\u8350\u7ed9\u5927\u5bb6\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u98df\u54c1\u9886\u57df\u7684\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u7684\u8303\u56f4\u5176\u5b9e\u76f8\u5f53\u5e7f\u6cdb\uff0c\u4e0d\u4ec5\u5305\u62ec\u5173\u6ce8\u53e3\u5473\u7684\u98df\u54c1\u63a8\u4ecb\uff0c\u8fd8\u5305\u62ec\u5173\u6ce8\u5065\u5eb7\u7684\u6240\u8c13\u5065\u5eb7\u98df\u54c1\u7684\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%85%B3%E4%BA%8E%E6%BD%9C%E5%9C%A8%E8%90%A5%E9%94%80%E7%9A%84%E4%B8%80%E8%88%AC%E6%B3%95%E8%A7%84\"><\/span>\u5173\u4e8e\u6f5c\u5728\u8425\u9500\u7684\u4e00\u822c\u6cd5\u89c4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u8003\u8651\u6f5c\u5728\u8425\u9500\u7684\u4e00\u822c\u6cd5\u89c4\u65f6\uff0c\u6211\u4eec\u53ef\u4ee5\u8003\u8651\u7684\u6cd5\u5f8b\u662f\u65e5\u672c\u7684\u300a\u4e0d\u6b63\u5f53\u5956\u54c1\u7c7b\u53ca\u4e0d\u6b63\u5f53\u8868\u793a\u9632\u6b62\u6cd5\u300b\uff08\u4ee5\u4e0b\u7b80\u79f0\u201c\u5956\u54c1\u8868\u793a\u6cd5\u201d\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A5%96%E5%93%81%E8%A1%A8%E7%A4%BA%E6%B3%95%E6%98%AF%E4%BB%80%E4%B9%88%E6%A0%B7%E7%9A%84%E6%B3%95%E5%BE%8B\"><\/span>\u5956\u54c1\u8868\u793a\u6cd5\u662f\u4ec0\u4e48\u6837\u7684\u6cd5\u5f8b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5956\u54c1\u8868\u793a\u6cd5\u662f\u4e00\u90e8\u6cd5\u5f8b\uff0c\u5176\u76ee\u7684\u662f\u4e25\u683c\u89c4\u5b9a\u5bf9\u5546\u54c1\u6216\u670d\u52a1\u7684\u8d28\u91cf\u3001\u5185\u5bb9\u3001\u4ef7\u683c\u7b49\u8fdb\u884c\u865a\u5047\u8868\u793a\uff0c\u540c\u65f6\u901a\u8fc7\u9650\u5236\u5956\u54c1\u7c7b\u7684\u6700\u9ad8\u91d1\u989d\u7b49\u65b9\u5f0f\uff0c\u9632\u6b62\u8fc7\u5ea6\u63d0\u4f9b\u5956\u54c1\u7c7b\uff0c\u4ee5\u4fdd\u62a4\u6d88\u8d39\u8005\u80fd\u591f\u81ea\u4e3b\u5408\u7406\u5730\u9009\u62e9\u66f4\u597d\u7684\u5546\u54c1\u6216\u670d\u52a1\u7684\u73af\u5883\u3002<\/p>\n\n\n\n<p>\u5173\u4e8e\u5956\u54c1\u8868\u793a\u6cd5\uff0c\u95ee\u9898\u5728\u4e8e\u4e0e\u4f18\u826f\u8bef\u8ba4\u8868\u793a\uff08\u5956\u54c1\u8868\u793a\u6cd5\u7b2c5\u6761\u7b2c1\u53f7\uff09\u548c\u6709\u5229\u8bef\u8ba4\u8868\u793a\uff08\u5956\u54c1\u8868\u793a\u6cd5\u7b2c5\u6761\u7b2c2\u53f7\uff09\u7684\u5173\u7cfb\u3002<\/p>\n\n\n\n<p>\u5173\u4e8e\u5305\u62ec\u5956\u54c1\u8868\u793a\u6cd5\u5728\u5185\u7684\u6f5c\u5728\u8425\u9500\u7684\u4e00\u822c\u6cd5\u89c4\u7684\u8be6\u7ec6\u5185\u5bb9\uff0c\u6211\u4eec\u5728\u4ee5\u4e0b\u7684\u6587\u7ae0\u4e2d\u8fdb\u884c\u4e86\u89e3\u91ca\uff0c\u8bf7\u53c2\u8003\u4ee5\u4e0b\u7684\u6587\u7ae0\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith-law.jp\/corporate\/stealth-marketing-youtuber\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith-law.jp\/corporate\/stealth-marketing-youtuber[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%85%B3%E4%BA%8E%E9%A3%9F%E5%93%81%E9%A2%86%E5%9F%9F%E4%B8%AD%E5%8F%A3%E7%A2%91%E7%AD%89%E5%B9%BF%E5%91%8A%E5%AE%A3%E4%BC%A0%E6%B4%BB%E5%8A%A8%E7%89%B9%E6%9C%89%E7%9A%84%E6%B3%95%E8%A7%84%E5%88%B6%E7%BA%A6\"><\/span>\u5173\u4e8e\u98df\u54c1\u9886\u57df\u4e2d\u53e3\u7891\u7b49\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u7279\u6709\u7684\u6cd5\u89c4\u5236\u7ea6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u98df\u54c1\u9886\u57df\u4e2d\uff0c\u53e3\u7891\u7b49\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u7279\u6709\u7684\u6cd5\u89c4\u5236\u7ea6\u4e3b\u8981\u6d89\u53ca\u5230\u5065\u5eb7\u98df\u54c1\uff0c\u4e0e\u5065\u5eb7\u4fc3\u8fdb\u6cd5\uff08Japanese Health Promotion Act\uff09\u7684\u5173\u7cfb\u6210\u4e3a\u4e86\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u4ee5\u4e0b\u5c06\u89e3\u91ca\u5065\u5eb7\u98df\u54c1\u4e2d\u53e3\u7891\u7b49\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u4e0e\u5065\u5eb7\u4fc3\u8fdb\u6cd5\u7684\u6cd5\u89c4\u5236\u7ea6\u4e4b\u95f4\u7684\u5173\u7cfb\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%97%A5%E6%9C%AC%E5%81%A5%E5%BA%B7%E4%BF%83%E8%BF%9B%E6%B3%95%E7%9A%84%E7%9B%AE%E7%9A%84\"><\/span>\u65e5\u672c\u5065\u5eb7\u4fc3\u8fdb\u6cd5\u7684\u76ee\u7684<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9996\u5148\uff0c\u6211\u4eec\u6765\u770b\u770b\u65e5\u672c\u5065\u5eb7\u4fc3\u8fdb\u6cd5\u8fd9\u4e2a\u6cd5\u5f8b\u662f\u51fa\u4e8e\u4ec0\u4e48\u76ee\u7684\u800c\u5236\u5b9a\u7684\u3002<\/p>\n\n\n\n<p>\u65e5\u672c\u5065\u5eb7\u4fc3\u8fdb\u6cd5\u7684\u76ee\u7684\u5728\u5065\u5eb7\u4fc3\u8fdb\u6cd5\u7684\u7b2c\u4e00\u6761\u4e2d\u6709\u6240\u89c4\u5b9a\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\uff08\u76ee\u7684\uff09<\/p>\n<cite>\u7b2c\u4e00\u6761 \u672c\u6cd5\u662f\u8003\u8651\u5230\u6211\u56fd\u9ad8\u9f84\u5316\u8fdb\u7a0b\u7684\u5feb\u901f\u53d1\u5c55\u4ee5\u53ca\u75be\u75c5\u7ed3\u6784\u7684\u53d8\u5316\uff0c\u56fd\u6c11\u5065\u5eb7\u7684\u63d0\u5347\u7684\u91cd\u8981\u6027\u65e5\u76ca\u7a81\u51fa\uff0c\u89c4\u5b9a\u4e86\u5173\u4e8e\u5168\u9762\u63a8\u8fdb\u56fd\u6c11\u5065\u5eb7\u63d0\u5347\u7684\u57fa\u672c\u4e8b\u9879\uff0c\u5e76\u91c7\u53d6\u4e86\u6539\u5584\u56fd\u6c11\u8425\u517b\u548c\u5176\u4ed6\u63d0\u5347\u56fd\u6c11\u5065\u5eb7\u7684\u63aa\u65bd\uff0c\u4ee5\u6b64\u6765\u63d0\u5347\u56fd\u6c11\u5065\u5eb7\u3002 <br> <br>\u65e5\u672c\u5065\u5eb7\u4fc3\u8fdb\u6cd5\u7b2c\u4e00\u6761 <br><\/cite><\/blockquote>\n\n\n\n<p>\u65e5\u672c\u5065\u5eb7\u4fc3\u8fdb\u6cd5\u7684\u76ee\u7684\u662f\u89c4\u5b9a\u4e86\u5173\u4e8e\u5168\u9762\u63a8\u8fdb\u56fd\u6c11\u5065\u5eb7\u63d0\u5347\u7684\u57fa\u672c\u4e8b\u9879\uff0c\u5e76\u91c7\u53d6\u4e86\u6539\u5584\u56fd\u6c11\u8425\u517b\u548c\u5176\u4ed6\u63d0\u5347\u56fd\u6c11\u5065\u5eb7\u7684\u63aa\u65bd\uff0c\u4ee5\u6b64\u6765\u63d0\u5347\u56fd\u6c11\u5065\u5eb7\u3002<\/p>\n\n\n\n<p>\u7b80\u5355\u6765\u8bf4\uff0c\u65e5\u672c\u5065\u5eb7\u4fc3\u8fdb\u6cd5\u5c31\u662f\u4e3a\u4e86\u63d0\u5347\u56fd\u6c11\u5065\u5eb7\u800c\u5236\u5b9a\u7684\u6cd5\u5f8b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%A6%81%E6%AD%A2%E5%A4%B8%E5%A4%A7%E8%A1%A8%E7%A4%BA\"><\/span>\u7981\u6b62\u5938\u5927\u8868\u793a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%A6%81%E6%AD%A2%E5%A4%B8%E5%A4%A7%E8%A1%A8%E7%A4%BA%E7%9A%84%E5%86%85%E5%AE%B9\"><\/span>\u7981\u6b62\u5938\u5927\u8868\u793a\u7684\u5185\u5bb9<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u5728\u65e5\u672c\u300a\u5065\u5eb7\u4fc3\u8fdb\u6cd5\u300b\uff08Health Promotion Act\uff09\u7684\u7b2c65\u6761\u4e2d\uff0c\u7981\u6b62\u4e86\u5938\u5927\u8868\u793a\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\uff08\u7981\u6b62\u5938\u5927\u8868\u793a\uff09<\/p>\n<cite> \u7b2c\u516d\u5341\u4e94\u6761 \u4efb\u4f55\u4eba\u5728\u5bf9\u98df\u54c1\u8fdb\u884c\u5e7f\u544a\u6216\u5176\u4ed6\u8868\u793a\u65f6\uff0c\u4e0d\u5f97\u5bf9\u5065\u5eb7\u4fdd\u6301\u589e\u8fdb\u6548\u679c\u6216\u5176\u4ed6\u7531\u5185\u9601\u5e9c\u4ee4\u89c4\u5b9a\u7684\u4e8b\u9879\uff08\u5728\u4e0b\u4e00\u6761\u7b2c\u4e09\u6b3e\u4e2d\u79f0\u4e3a\u201c\u5065\u5eb7\u4fdd\u6301\u589e\u8fdb\u6548\u679c\u7b49\u201d\uff09\u8fdb\u884c\u660e\u663e\u4e0e\u4e8b\u5b9e\u4e0d\u7b26\u7684\u8868\u793a\uff0c\u6216\u8005\u8fdb\u884c\u660e\u663e\u8bef\u5bfc\u4eba\u7684\u8868\u793a\u3002<br>2 \u5185\u9601\u603b\u7406\u5927\u81e3\u5728\u5236\u5b9a\u6216\u4fee\u6539\u524d\u6b3e\u7684\u5185\u9601\u5e9c\u4ee4\u65f6\uff0c\u5fc5\u987b\u4e8b\u5148\u4e0e\u539a\u751f\u52b3\u52a8\u5927\u81e3\u534f\u5546\u3002<br><br>\u5065\u5eb7\u4fc3\u8fdb\u6cd5\u7b2c65\u6761 <\/cite><\/blockquote>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u5f71\u54cd\u8005\u6216YouTuber\u5bf9\u98df\u54c1\u7684\u5065\u5eb7\u4fdd\u6301\u589e\u8fdb\u6548\u679c\u7b49\u8fdb\u884c\u660e\u663e\u4e0e\u4e8b\u5b9e\u4e0d\u7b26\u7684\u8868\u793a\uff0c\u6216\u8005\u8fdb\u884c\u660e\u663e\u8bef\u5bfc\u4eba\u7684\u8868\u793a\uff0c\u90a3\u4e48\u5c06\u4f1a\u8fdd\u53cd\u300a\u5065\u5eb7\u4fc3\u8fdb\u6cd5\u300b\u7b2c65\u6761\u3002<\/p>\n\n\n\n<p>\u88ab\u8ba4\u4e3a\u8fdd\u53cd\u300a\u5065\u5eb7\u4fc3\u8fdb\u6cd5\u300b\u7b2c65\u6761\u7684\u60c5\u51b5\u5305\u62ec\uff0c\u5c3d\u7ba1\u5b9e\u9645\u4e0a\u6ca1\u6709\u8fd9\u6837\u7684\u6548\u679c\uff0c\u4f46\u8fdb\u884c\u201c\u5403\u8fd9\u79cd\u98df\u54c1\u53ef\u4ee5\u9632\u6b62\u65b0\u51a0\u75c5\u6bd2\uff0c\u53ef\u4ee5\u9884\u9632\u65b0\u51a0\u75c5\u6bd2\u201d\u7b49\u5e7f\u544a\u5ba3\u4f20\u6d3b\u52a8\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%A6%81%E6%AD%A2%E5%A4%B8%E5%A4%A7%E8%A1%A8%E7%A4%BA%E7%9A%84%E8%A7%84%E5%AE%9A%E5%AF%B9%E8%B1%A1\"><\/span>\u7981\u6b62\u5938\u5927\u8868\u793a\u7684\u89c4\u5b9a\u5bf9\u8c61<span 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\u5185\u9601\u603b\u7406\u5927\u81e3\u6216\u90fd\u9053\u5e9c\u53bf\u77e5\u4e8b\uff0c\u5982\u679c\u53d1\u73b0\u6709\u4eba\u8fdd\u53cd\u524d\u6761\u7b2c\u4e00\u6b3e\u7684\u89c4\u5b9a\u8fdb\u884c\u8868\u793a\uff0c\u4e14\u8ba4\u4e3a\u8fd9\u53ef\u80fd\u5bf9\u56fd\u6c11\u7684\u5065\u5eb7\u4fdd\u6301\u548c\u589e\u8fdb\u4ee5\u53ca\u5bf9\u56fd\u6c11\u7684\u51c6\u786e\u4fe1\u606f\u4f20\u9012\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u65f6\uff0c\u53ef\u4ee5\u5bf9\u8be5\u4eba\u63d0\u51fa\u5e94\u91c7\u53d6\u5fc5\u8981\u63aa\u65bd\u7684\u5efa\u8bae\u3002<br><br>\u5065\u5eb7\u4fc3\u8fdb\u6cd5\u7b2c66\u6761\u7b2c1\u6b3e <\/cite><\/blockquote>\n\n\n\n<p>\u53e6\u5916\uff0c\u5bf9\u4e8e\u4e0d\u9075\u5b88\u5065\u5eb7\u4fc3\u8fdb\u6cd5\u7b2c66\u6761\u7b2c1\u6b3e\u89c4\u5b9a\u7684\u5efa\u8bae\u7684\u4eba\uff0c\u5065\u5eb7\u4fc3\u8fdb\u6cd5\u7b2c66\u6761\u7b2c2\u6b3e\u89c4\u5b9a\u5982\u4e0b\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p> 2 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