{"id":66631,"date":"2024-12-27T19:39:03","date_gmt":"2024-12-27T10:39:03","guid":{"rendered":"https:\/\/monolith.law\/zh-cn\/?p=66631"},"modified":"2025-01-04T17:54:41","modified_gmt":"2025-01-04T08:54:41","slug":"influencer-stealth-marketing","status":"publish","type":"post","link":"https:\/\/monolith.law\/zh-cn\/general-corporate\/influencer-stealth-marketing","title":{"rendered":"\u4ece\u5f71\u54cd\u8005\u5e7f\u544a\u8fdd\u89c4\u6848\u4f8b\u4e2d\u5b66\u4e60\u5bf9\"\u5237\u5355\"\u76d1\u7ba1\u52a0\u5f3a\u7684\u5e94\u5bf9"},"content":{"rendered":"\n<p>\u8fd1\u5e74\uff0c\u968f\u7740\u793e\u4ea4\u7f51\u7edc\u670d\u52a1\uff08SNS\uff09\u7684\u666e\u53ca\uff0c\u5f71\u54cd\u529b\u8425\u9500\u53d8\u5f97\u8d8a\u6765\u8d8a\u6d41\u884c\u3002\u7136\u800c\uff0c\u540c\u65f6\u4e5f\u51fa\u73b0\u4e86\u4e00\u79cd\u95ee\u9898\uff0c\u5373\u201c\u9690\u5f62\u8425\u9500\uff08\u30b9\u30c6\u30de\uff09\u201d\uff0c\u5b83\u901a\u8fc7\u9690\u85cf\u5e7f\u544a\u7684\u4e8b\u5b9e\u6765\u5ba3\u4f20\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u56e0\u6b64\uff0c\u65e5\u672c\u7684\u300a\u666f\u54c1\u8868\u793a\u6cd5\u300b\uff08Premiums 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href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/influencer-stealth-marketing\/#%E5%81%87%E6%89%AE%E8%90%A5%E9%94%80%E7%9B%91%E7%AE%A1%E5%8A%A0%E5%BC%BA%E5%90%8E%E7%9A%84%E4%B8%A4%E4%B8%AA%E6%8E%AA%E6%96%BD%E5%91%BD%E4%BB%A4%E6%A1%88%E4%BE%8B\" title=\"\u5047\u626e\u8425\u9500\u76d1\u7ba1\u52a0\u5f3a\u540e\u7684\u4e24\u4e2a\u63aa\u65bd\u547d\u4ee4\u6848\u4f8b\">\u5047\u626e\u8425\u9500\u76d1\u7ba1\u52a0\u5f3a\u540e\u7684\u4e24\u4e2a\u63aa\u65bd\u547d\u4ee4\u6848\u4f8b<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/influencer-stealth-marketing\/#RIZAP%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E6%A1%88%E4%BE%8B\" title=\"RIZAP\u682a\u5f0f\u4f1a\u793e\u6848\u4f8b\">RIZAP\u682a\u5f0f\u4f1a\u793e\u6848\u4f8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/influencer-stealth-marketing\/#%E5%A4%A7%E5%A1%9A%E8%A3%BD%E8%96%AC%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E6%A1%88%E4%BE%8B\" title=\"\u5927\u585a\u88fd\u85ac\u682a\u5f0f\u4f1a\u793e\u6848\u4f8b\">\u5927\u585a\u88fd\u85ac\u682a\u5f0f\u4f1a\u793e\u6848\u4f8b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/influencer-stealth-marketing\/#%E5%85%B3%E4%BA%8E%E3%80%8A%E6%97%A5%E6%9C%AC%E6%99%AF%E5%93%81%E8%A1%A8%E7%A4%BA%E6%B3%95%E3%80%8B%E8%A7%84%E5%AE%9A%E7%9A%84%E2%80%9C%E6%A4%8D%E5%85%A5%E5%BC%8F%E5%B9%BF%E5%91%8A%E2%80%9D%E5%A4%84%E7%BD%9A%E8%A7%84%E5%88%99\" 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href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/influencer-stealth-marketing\/#%E6%80%BB%E7%BB%93%EF%BC%9A%E8%BF%9B%E8%A1%8C%E7%BD%91%E7%BA%A2%E8%90%A5%E9%94%80%E6%97%B6%E5%BF%85%E9%A1%BB%E8%BF%9B%E8%A1%8C%E5%BE%8B%E5%B8%88%E7%9A%84%E6%B3%95%E5%BE%8B%E5%AE%A1%E6%9F%A5\" title=\"\u603b\u7ed3\uff1a\u8fdb\u884c\u7f51\u7ea2\u8425\u9500\u65f6\u5fc5\u987b\u8fdb\u884c\u5f8b\u5e08\u7684\u6cd5\u5f8b\u5ba1\u67e5\">\u603b\u7ed3\uff1a\u8fdb\u884c\u7f51\u7ea2\u8425\u9500\u65f6\u5fc5\u987b\u8fdb\u884c\u5f8b\u5e08\u7684\u6cd5\u5f8b\u5ba1\u67e5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/zh-cn\/general-corporate\/influencer-stealth-marketing\/#%E6%88%91%E4%BB%AC%E4%BA%8B%E5%8A%A1%E6%89%80%E7%9A%84%E5%AF%B9%E7%AD%96%E6%8C%87%E5%8D%97\" title=\"\u6211\u4eec\u4e8b\u52a1\u6240\u7684\u5bf9\u7b56\u6307\u5357\">\u6211\u4eec\u4e8b\u52a1\u6240\u7684\u5bf9\u7b56\u6307\u5357<\/a><\/li><\/ul><\/nav><\/div>\n<h2 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id=\"%E4%BB%80%E4%B9%88%E6%98%AF%E6%A4%8D%E5%85%A5%E5%BC%8F%E8%90%A5%E9%94%80\"><\/span>\u4ec0\u4e48\u662f\u690d\u5165\u5f0f\u8425\u9500<span 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href=\"https:\/\/monolith.law\/corporate\/stealth-marketing-regulations-r5\" target=\"_blank\" rel=\"noreferrer noopener\">\u4ece\u4ee4\u548c5\u5e7410\u6708\u8d77\u201c\u5e7f\u544a\u201d\u6807\u8bc6\u6210\u4e3a\u4e49\u52a1\u3002\u5173\u4e8e\u690d\u5165\u5f0f\u8425\u9500\u76d1\u7ba1\u8fd0\u7528\u6807\u51c6\u7684\u89e3\u91ca[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%81%87%E6%89%AE%E8%90%A5%E9%94%80%E7%9B%91%E7%AE%A1%E5%8A%A0%E5%BC%BA%E5%90%8E%E7%9A%84%E4%B8%A4%E4%B8%AA%E6%8E%AA%E6%96%BD%E5%91%BD%E4%BB%A4%E6%A1%88%E4%BE%8B\"><\/span>\u5047\u626e\u8425\u9500\u76d1\u7ba1\u52a0\u5f3a\u540e\u7684\u4e24\u4e2a\u63aa\u65bd\u547d\u4ee4\u6848\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/11\/6039015d81e4faef9fc9d1ee1a9e2b69.jpg\" alt=\"\u5047\u626e\u8425\u9500\u76d1\u7ba1\u52a0\u5f3a\u540e\u7684\u4e24\u4e2a\u63aa\u65bd\u547d\u4ee4\u6848\u4f8b\" class=\"wp-image-118862\" \/><\/figure>\n\n\n\n<p>\u5728\u8fd9\u91cc\uff0c\u6211\u4eec\u5c06\u4ecb\u7ecd\u65e5\u672c\u6d88\u8d39\u8005\u5385\u5728\u4ee4\u548c5\u5e74\uff082023\u5e74\uff0910\u6708\u5047\u626e\u8425\u9500\u76d1\u7ba1\u52a0\u5f3a\u4e4b\u540e\uff0c\u53d1\u5e03\u7684\u4e24\u4e2a\u63aa\u65bd\u547d\u4ee4\u6848\u4f8b\u3002\u8fd9\u4e24\u4e2a\u6848\u4f8b\u90fd\u6d89\u53ca\u5230\u4e86\u8058\u8bf7\u7f51\u7ea2\u4f5c\u4e3a\u5e7f\u544a\u4ee3\u8a00\u4eba\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RIZAP%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E6%A1%88%E4%BE%8B\"><\/span>RIZAP\u682a\u5f0f\u4f1a\u793e\u6848\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728\u4ee4\u548c6\u5e74\uff082023\u5e74\uff098\u67089\u65e5\uff0c\u6d88\u8d39\u8005\u5385\u5bf9\u8fd0\u8425\u201cchocoZAP\u201d\u7684RIZAP\u682a\u5f0f\u4f1a\u793e\u91c7\u53d6\u4e86\u884c\u653f\u5904\u5206\u3002\u539f\u56e0\u662f\u8be5\u516c\u53f8\u59d4\u6258\u7684\u7f51\u7ea2\u5728\u201cInstagram\u201d\u4e0a\u53d1\u5e03\u7684\u5185\u5bb9\uff0c\u88ab\u8be5\u516c\u53f8\u5728\u5176\u7f51\u7ad9\u4e0a\u4f5c\u4e3a\u7b2c\u4e09\u65b9\u8bc4\u8bba\u5c55\u793a\uff0c\u8fd9\u79cd\u505a\u6cd5\u56e0\u201c\u4e00\u822c\u6d88\u8d39\u8005\u96be\u4ee5\u8fa8\u8ba4\u51fa\u8fd9\u662f\u5546\u5bb6\u7684\u8868\u793a\u201d\u800c\u8fdd\u53cd\u4e86\u690d\u5165\u6027\u5e7f\u544a\uff08\u30b9\u30c6\u30de\uff09\u89c4\u5236\u3002<\/p>\n\n\n\n<p>\u8be5\u516c\u53f8\u59d4\u6258\u7684\u7f51\u7ea2\u5728\u201cInstagram\u201d\u4e0a\u53d1\u5e03\u4e86\u4ee5\u4e0b\u5185\u5bb9\uff1a<\/p>\n\n\n\n<ul>\n<li>\u201c\u56e0\u4e3a\u53ef\u4ee524\u5c0f\u65f6\u968f\u610f\u4e0a\u95e8\u201d<\/li>\n\n\n\n<li>\u201c\u65e9\u4e0a\u4e5f\u884c\uff0c\u5de5\u4f5c\u95f4\u9699\u4e5f\u53ef\u4ee5\uff0c\u5f53\u7136\u6df1\u591c\u4e5f\u6ca1\u95ee\u9898\u201d<\/li>\n\n\n\n<li>\u201c\u4ea7\u540e\u809a\u5b50\u4e00\u70b9\u4e5f\u6ca1\u4e0b\u53bb\uff0c\u5c31\u7528\u8fd9\u4e2a\u56f4\u7ed5\u7740\u809a\u5b50\u8f6c\u5708\u5708\uff5eww\u201d\u7b49<\/li>\n<\/ul>\n\n\n\n<p>\u4e0a\u8ff0\u53d1\u5e03\u5185\u5bb9\uff0c\u672a\u660e\u786e\u6807\u793a\u4e3a\u7b2c\u4e09\u65b9\u6240\u53d1\u5e03\uff0c\u5c31\u88abRIZAP\u682a\u5f0f\u4f1a\u793e\u5728\u201cchocoZAP\u201d\u7684\u201c\u5ba2\u6237\u7684\u58f0\u97f3\u201d\u3001\u201c\u5728SNS\u4e0a\u4e5f\u5f88\u706b\uff01\u8fde\u8fde\u6536\u5230\u597d\u8bc4\u7684\u8bc4\u8bba\u201d\u7b49\u7f51\u7ad9\u90e8\u5206\u5c55\u793a\u3002<\/p>\n\n\n\n<p>\u7531\u4e8e\u8fd9\u4e9b\u8868\u793a\u7684\u5185\u5bb9\u6574\u4f53\u4e0a\u5e76\u4e0d\u6e05\u6670\u5730\u8ba9\u4e00\u822c\u6d88\u8d39\u8005\u8ba4\u8bc6\u5230\u8fd9\u662f\u5546\u5bb6\u7684\u8868\u793a\uff0c\u56e0\u6b64\uff0c\u8fd9\u4e9b\u8868\u793a\u88ab\u8ba4\u5b9a\u4e3a\u201c\u4e00\u822c\u6d88\u8d39\u8005\u96be\u4ee5\u8fa8\u8ba4\u51fa\u8fd9\u662f\u5546\u5bb6\u7684\u8868\u793a\u201d\uff08\u690d\u5165\u6027\u5e7f\u544a\u544a\u793a\uff09\uff0c\u5c5e\u4e8e\u8fdd\u53cd\u89c4\u5b9a\u7684\u8868\u793a\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.caa.go.jp\/notice\/entry\/038980\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6d88\u8d39\u8005\u5385\uff5c\u5173\u4e8e\u57fa\u4e8e\u666f\u54c1\u8868\u793a\u6cd5\u5bf9RIZAP\u682a\u5f0f\u4f1a\u793e\u91c7\u53d6\u7684\u63aa\u65bd\u547d\u4ee4[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A4%A7%E5%A1%9A%E8%A3%BD%E8%96%AC%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E6%A1%88%E4%BE%8B\"><\/span>\u5927\u585a\u88fd\u85ac\u682a\u5f0f\u4f1a\u793e\u6848\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/11\/4a6ed9507f0a62e84cde9841ac305e9c.jpg\" alt=\"\u5927\u585a\u88fd\u85ac\u682a\u5f0f\u4f1a\u793e\u6848\u4f8b\" class=\"wp-image-118860\" \/><\/figure>\n\n\n\n<p>\u4ee4\u548c6\u5e74(2024\u5e74)11\u670813\u65e5\uff0c\u65e5\u672c\u6d88\u8d39\u8005\u5385\u5bf9\u5927\u585a\u88fd\u85ac\u682a\u5f0f\u4f1a\u793e\u91c7\u53d6\u4e86\u884c\u653f\u5904\u5206\uff0c\u539f\u56e0\u662f\u8be5\u516c\u53f8\u59d4\u6258\u7684\u7f51\u7ea2\u5728\u201cInstagram\u201d\u4e0a\u53d1\u5e03\u7684\u5185\u5bb9\uff0c\u5728\u516c\u53f8\u7684\u7f51\u4e0a\u5546\u5e97\u4e2d\u7684\u5c55\u793a\u540c\u6837\u8fdd\u53cd\u4e86\u201c\u9690\u7792\u5e7f\u544a\u201d\u89c4\u5b9a\u3002<\/p>\n\n\n\n<p>\u8be5\u516c\u53f8\u59d4\u6258\u7684\u7f51\u7ea2\u5728\u201cInstagram\u201d\u4e0a\u53d1\u5e03\u4e86\u4ee5\u4e0b\u5185\u5bb9\uff1a<\/p>\n\n\n\n<ul>\n<li>\u201c\u65e0\u8bba\u5e74\u7eaa\u591a\u5927\uff0c\u90fd\u60f3\u4fdd\u6301\u81ea\u6211\uff0c\u8fc7\u7740\u2018\u73b0\u5728\u662f\u6700\u597d\u7684\u2019\u5145\u6ee1\u6d3b\u529b\u7684\u6bcf\u4e00\u5929\uff01\u201d<\/li>\n\n\n\n<li>\u201c\u4ece\u539f\u6599\u5230\u751f\u4ea7\u90fd\u662f\u4e25\u683c\u7ba1\u7406\u7684\u56fd\u5185\u5236\u9020\uff01\uff01\u6444\u5165\u8eab\u4f53\u7684\u4e1c\u897f\u5fc5\u987b\u662f\u5b89\u5fc3\u7684\uff01\u201d<\/li>\n\n\n\n<li>\u201c\u6bcf\u5929\u5efa\u8bae\u6444\u51653\u7c92\uff0c\u72ec\u7acb\u5305\u88c5\uff0c\u536b\u751f\u53c8\u65b9\u4fbf\uff01\u201d<\/li>\n<\/ul>\n\n\n\n<p>\u4e0a\u8ff0\u5185\u5bb9\u88ab\u8be5\u516c\u53f8\u672a\u660e\u786e\u6807\u793a\u4e3a\u7b2c\u4e09\u65b9\u53d1\u5e03\u7684\u5e16\u5b50\uff0c\u800c\u662f\u5728\u516c\u53f8\u7f51\u7ad9\u4e0a\u4ee5\u201cInstagram\u4e0a\u4eba\u6c14\u4e0a\u5347\u4e2d\u2934\u201d\u7b49\u5b57\u6837\u5c55\u793a\u3002<\/p>\n\n\n\n<p>\u7531\u4e8e\u8be5\u516c\u53f8\u672a\u660e\u786e\u6807\u793a\u8fd9\u4e9b\u5185\u5bb9\u662f\u7531\u7b2c\u4e09\u65b9\u53d1\u5e03\u7684\uff0c\u5e76\u4e14\u4ece\u6574\u4f53\u5185\u5bb9\u6765\u770b\uff0c\u666e\u901a\u6d88\u8d39\u8005\u65e0\u6cd5\u6e05\u6670\u5730\u8bc6\u522b\u8fd9\u662f\u5546\u5bb6\u7684\u5ba3\u4f20\uff0c\u56e0\u6b64\uff0c\u8fd9\u79cd\u5c55\u793a\u88ab\u8ba4\u4e3a\u662f\u201c\u666e\u901a\u6d88\u8d39\u8005\u96be\u4ee5\u8fa8\u8ba4\u4e3a\u5546\u5bb6\u5ba3\u4f20\u201d\u7684\uff08\u9690\u7792\u5e7f\u544a\u901a\u77e5\uff09\u8fdd\u89c4\u884c\u4e3a\u3002<\/p>\n\n\n\n<p>\u53c2\u8003\uff1a<a href=\"https:\/\/www.caa.go.jp\/notice\/entry\/039990\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u65e5\u672c\u6d88\u8d39\u8005\u5385\uff5c\u5173\u4e8e\u57fa\u4e8e\u666f\u54c1\u8868\u793a\u6cd5\u5bf9\u5927\u585a\u88fd\u85ac\u682a\u5f0f\u4f1a\u793e\u91c7\u53d6\u7684\u63aa\u65bd\u547d\u4ee4[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%85%B3%E4%BA%8E%E3%80%8A%E6%97%A5%E6%9C%AC%E6%99%AF%E5%93%81%E8%A1%A8%E7%A4%BA%E6%B3%95%E3%80%8B%E8%A7%84%E5%AE%9A%E7%9A%84%E2%80%9C%E6%A4%8D%E5%85%A5%E5%BC%8F%E5%B9%BF%E5%91%8A%E2%80%9D%E5%A4%84%E7%BD%9A%E8%A7%84%E5%88%99\"><\/span>\u5173\u4e8e\u300a\u65e5\u672c\u666f\u54c1\u8868\u793a\u6cd5\u300b\u89c4\u5b9a\u7684\u201c\u690d\u5165\u5f0f\u5e7f\u544a\u201d\u5904\u7f5a\u89c4\u5219<span 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