{"id":57189,"date":"2023-09-20T14:10:55","date_gmt":"2023-09-20T05:10:55","guid":{"rendered":"https:\/\/monolith.law\/zh-tw\/?p=57189"},"modified":"2023-09-20T16:39:50","modified_gmt":"2023-09-20T07:39:50","slug":"vtuber-business-model","status":"publish","type":"post","link":"https:\/\/monolith.law\/zh-tw\/internet\/vtuber-business-model","title":{"rendered":"\u5728VTuber\u6d3b\u52d5\u7684\u5546\u696d\u6a21\u5f0f\u4e2d\u61c9\u6ce8\u610f\u7684\u6cd5\u5f8b\u662f\u4ec0\u9ebc"},"content":{"rendered":"\n<p>\u8fd1\u5e74\uff0cYouTuber\u9019\u500b\u8077\u696d\u7684\u4eba\u6c23\u6025\u5287\u4e0a\u5347\u3002YouTuber\u662f\u6307\u90a3\u4e9b\u81ea\u884c\u88fd\u4f5c\u5f71\u7247\u4e26\u5c07\u5176\u4e0a\u50b3\u81f3YouTube\uff0c\u4e26\u901a\u904e\u5f71\u7247\u7684\u64ad\u653e\u6b21\u6578\u7372\u5f97\u5ee3\u544a\u6536\u5165\u7b49\u7684\u4eba\u3002<br><\/p>\n\n\n\n<p>\u5728YouTuber\u4e2d\uff0c\u4e5f\u5305\u62ec\u4e86\u90a3\u4e9b\u4e26\u975e\u771f\u5be6\u4eba\u7269\uff0c\u800c\u662f\u4f7f\u75282D\u62163D\u7684\u89d2\u8272\u3001\u982d\u50cf\u6216\u52d5\u756b\u7b49\u9032\u884c\u5f71\u7247\u64ad\u653e\u7684\u300c\u865b\u64ecYouTuber\u300d\uff0c\u5373\u6240\u8b02\u7684VTuber\u3002<\/p>\n\n\n\n<p>VTuber\u7531\u65bc\u6d89\u53ca\u5230\u4f7f\u7528\u89d2\u8272\u9032\u884c\u5f71\u7247\u88fd\u4f5c\u7b49\u5404\u7a2e\u5143\u7d20\uff0c\u56e0\u6b64\u5176\u5546\u696d\u6a21\u5f0f\u8b8a\u5f97\u8907\u96dc\uff0c\u4e26\u6d89\u53ca\u5230\u8a31\u591a\u6cd5\u5f8b\u3002<\/p>\n\n\n\n<p>\u672c\u6587\u5c07\u89e3\u91cb\u5728VTuber\u6d3b\u52d5\u7684\u5546\u696d\u6a21\u5f0f\u4e2d\u9700\u8981\u6ce8\u610f\u7684\u6cd5\u5f8b\u3002<\/p>\n\n\n\n<div 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href=\"https:\/\/monolith.law\/zh-tw\/internet\/vtuber-business-model\/#%E9%9A%B1%E7%A7%81%E6%AC%8A\" title=\"\u96b1\u79c1\u6b0a\">\u96b1\u79c1\u6b0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/zh-tw\/internet\/vtuber-business-model\/#%E8%91%97%E4%BD%9C%E6%AC%8A\" title=\"\u8457\u4f5c\u6b0a\">\u8457\u4f5c\u6b0a<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/zh-tw\/internet\/vtuber-business-model\/#%E9%97%9C%E6%96%BC%E8%A7%92%E8%89%B2%E5%92%8C%E5%8B%95%E7%95%AB%E7%9A%84%E8%91%97%E4%BD%9C%E6%AC%8A\" title=\"\u95dc\u65bc\u89d2\u8272\u548c\u52d5\u756b\u7684\u8457\u4f5c\u6b0a\">\u95dc\u65bc\u89d2\u8272\u548c\u52d5\u756b\u7684\u8457\u4f5c\u6b0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/zh-tw\/internet\/vtuber-business-model\/#%E9%97%9C%E6%96%BC%E5%BD%B1%E7%89%87%E7%9A%84%E8%91%97%E4%BD%9C%E6%AC%8A\" title=\"\u95dc\u65bc\u5f71\u7247\u7684\u8457\u4f5c\u6b0a\">\u95dc\u65bc\u5f71\u7247\u7684\u8457\u4f5c\u6b0a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/zh-tw\/internet\/vtuber-business-model\/#%E9%97%9C%E6%96%BC%E7%85%A7%E7%89%87%E3%80%81%E5%9C%96%E5%83%8F%E6%88%96%E9%9F%B3%E6%A8%82%E7%AD%89%E7%9A%84%E8%91%97%E4%BD%9C%E6%AC%8A\" title=\"\u95dc\u65bc\u7167\u7247\u3001\u5716\u50cf\u6216\u97f3\u6a02\u7b49\u7684\u8457\u4f5c\u6b0a\">\u95dc\u65bc\u7167\u7247\u3001\u5716\u50cf\u6216\u97f3\u6a02\u7b49\u7684\u8457\u4f5c\u6b0a<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/zh-tw\/internet\/vtuber-business-model\/#%E7%B8%BD%E7%B5%90_VTuber%E9%9C%80%E8%A6%81%E6%B3%A8%E6%84%8F%E9%81%BF%E5%85%8D%E6%AC%8A%E5%88%A9%E4%BE%B5%E7%8A%AF\" title=\"\u7e3d\u7d50: VTuber\u9700\u8981\u6ce8\u610f\u907f\u514d\u6b0a\u5229\u4fb5\u72af\">\u7e3d\u7d50: VTuber\u9700\u8981\u6ce8\u610f\u907f\u514d\u6b0a\u5229\u4fb5\u72af<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTube%E6%98%AF%E4%BB%80%E9%BA%BC%E6%A8%A3%E7%9A%84%E7%B6%B2%E7%AB%99\"><\/span>YouTube\u662f\u4ec0\u9ebc\u6a23\u7684\u7db2\u7ad9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>YouTube\u662f\u7531Google LLC\u63d0\u4f9b\u7684\u5168\u7403\u6700\u5927\u7684\u5f71\u7247\u5206\u4eab\u7db2\u7ad9\u3002<\/p>\n\n\n\n<p>\u5728\u65e5\u672c\uff0c\u9019\u5e7e\u5e74\u4f86\u8fc5\u901f\u666e\u53ca\uff0c\u800c\u4e14\u6210\u70baYouTuber\u9019\u7a2e\u8077\u696d\u7684\u4eba\u6c23\u4e5f\u975e\u5e38\u9ad8\u3002<\/p>\n\n\n\n<p>\u53ea\u8981YouTube\u983b\u9053\u7684\u8a02\u95b1\u8005\u6578\u91cf\u8d85\u904e1,000\u4eba\uff0c\u4e26\u4e14\u5e74\u5ea6\u64ad\u653e\u6642\u9593\u8d85\u904e4,000\u5c0f\u6642\uff0c\u5c31\u53ef\u4ee5\u901a\u904e\u5728\u5f71\u7247\u4e0a\u653e\u7f6e\u5ee3\u544a\u7b49\u65b9\u5f0f\u7372\u5f97\u6536\u76ca\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%97%9C%E6%96%BCVTuber%E6%B4%BB%E5%8B%95%E7%9A%84%E6%B3%95%E5%BE%8B\"><\/span>\u95dc\u65bcVTuber\u6d3b\u52d5\u7684\u6cd5\u5f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/vtuber-business-model2.jpg\" alt=\"\" class=\"wp-image-16953\" \/><\/figure><\/div>\n\n\n<p>\u53ef\u80fd\u8207\u4e4b\u76f8\u95dc\u7684\u6cd5\u5f8b\u4e3b\u8981\u5305\u62ec<strong>\u6c11\u6cd5\u548c\u8457\u4f5c\u6b0a\u6cd5<\/strong>\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BE%B5%E6%AC%8A%E8%A1%8C%E7%82%BA\"><\/span>\u4fb5\u6b0a\u884c\u70ba<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9996\u5148\uff0c\u672c\u6240\u9700\u8981\u8003\u616e\u7684\u662f<strong>\u65e5\u672c\u6c11\u6cd5\u7b2c709\u689d\uff08\u4fb5\u6b0a\u884c\u70ba\uff09<\/strong>\u7684\u554f\u984c\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\uff08\u56e0\u4fb5\u6b0a\u884c\u70ba\u8ce0\u511f\u640d\u5bb3\uff09<br>\u6545\u610f\u6216\u904e\u5931\u4fb5\u72af\u4ed6\u4eba\u7684\u6b0a\u5229\u6216\u6cd5\u5f8b\u4e0a\u53d7\u4fdd\u8b77\u7684\u5229\u76ca\u7684\u4eba\uff0c\u61c9\u8ca0\u64d4\u56e0\u6b64\u7522\u751f\u7684\u640d\u5bb3\u8ce0\u511f\u8cac\u4efb\u3002<\/p>\n<cite>\u65e5\u672c\u6c11\u6cd5\u7b2c709\u689d<\/cite><\/blockquote>\n\n\n\n<p>\u5982\u679cVTuber\u901a\u904e\u5f71\u7247\u6295\u7a3f\u7b49\u65b9\u5f0f\u4fb5\u72af\u4e86\u4ed6\u4eba\u7684<strong>\u8096\u50cf\u6b0a<\/strong>\u3001<strong>\u516c\u773e\u5f62\u8c61\u6b0a<\/strong>\u3001<strong>\u96b1\u79c1\u6b0a<\/strong>\u6216<strong>\u8457\u4f5c\u6b0a<\/strong>\u7b49\uff0c<strong>\u53ef\u80fd\u9700\u8981\u627f\u64d4\u640d\u5bb3\u8ce0\u511f\u8cac\u4efb\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%82%96%E5%83%8F%E6%AC%8A\"><\/span>\u8096\u50cf\u6b0a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8096\u50cf\u6b0a\u662f\u6307<strong>\u672a\u7d93\u7576\u4e8b\u4eba\u8a31\u53ef\uff0c\u4e0d\u5f97\u64c5\u81ea\u62cd\u651d\u6216\u516c\u958b\u5176\u5916\u8c8c\u6216\u9762\u90e8\u7b49\u7684\u6b0a\u5229<\/strong>\u3002<\/p>\n\n\n\n<p>\u96d6\u7136\u9019\u4e26\u975e\u6cd5\u5f8b\u4e0a\u660e\u78ba\u898f\u5b9a\u7684\u6b0a\u5229\uff0c\u4f46\u6839\u64da\u4e0b\u8ff0<strong>\u65e5\u672c\u61b2\u6cd5\u7b2c13\u689d<\/strong>\u898f\u5b9a\u7684\u8ffd\u6c42\u5e78\u798f\u6b0a\uff0c\u9019\u662f\u88ab\u8a8d\u53ef\u7684\u6b0a\u5229\uff0c\u4e26\u5df2\u7531\u5224\u4f8b\u7b49\u78ba\u7acb\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u6240\u6709\u570b\u6c11\u90fd\u61c9\u4f5c\u70ba\u500b\u4eba\u53d7\u5230\u5c0a\u91cd\u3002\u5c0d\u65bc\u570b\u6c11\u7684\u751f\u547d\u3001\u81ea\u7531\u548c\u8ffd\u6c42\u5e78\u798f\u7684\u6b0a\u5229\uff0c\u53ea\u8981\u4e0d\u9055\u53cd\u516c\u5171\u798f\u5229\uff0c\u5c31\u61c9\u5728\u7acb\u6cd5\u548c\u5176\u4ed6\u570b\u5bb6\u653f\u7b56\u4e0a\u5f97\u5230\u6700\u5927\u7684\u5c0a\u91cd\u3002<\/p>\n<cite>\u65e5\u672c\u61b2\u6cd5\u7b2c13\u689d<\/cite><\/blockquote>\n\n\n\n<p>\u7531\u65bc\u500b\u4eba\u6709\u8096\u50cf\u6b0a\uff0c\u56e0\u6b64\uff0c\u5982\u679cVTuber\u5728YouTube\u4e0a\u6295\u7a3f\u7684\u5f71\u7247\u4e2d\u51fa\u73fe\u4e86\u500b\u4eba\u7684\u5916\u8c8c\u6216\u9762\u90e8\u7b49\uff0c<strong>\u53ef\u80fd\u6703\u88ab\u8a8d\u70ba\u4fb5\u72af\u4e86\u8096\u50cf\u6b0a\uff0c\u4e26\u53ef\u80fd\u88ab\u8981\u6c42\u8ce0\u511f\u640d\u5bb3\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%85%AC%E7%9C%BE%E5%BD%A2%E8%B1%A1%E6%AC%8A\"><\/span>\u516c\u773e\u5f62\u8c61\u6b0a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/09\/vtuber-business-model3.jpg\" alt=\"\" class=\"wp-image-17798\" 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class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728VTuber\u6d3b\u52d5\u7684\u5546\u696d\u6a21\u5f0f\u4e2d\uff0c\u96b1\u79c1\u6b0a\u53ef\u4ee5\u88ab\u8a8d\u70ba\u662f<strong>\u4e0d\u88ab\u96a8\u610f\u516c\u958b\u79c1\u751f\u6d3b\u4e8b\u9805\u7684\u6b0a\u5229<\/strong>\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u5728\u5f71\u7247\u4e2d<strong>\u672a\u7d93\u540c\u610f\u516c\u958b\u7279\u5b9a\u500b\u4eba\u7684\u96b1\u79c1\u4e8b\u9805<\/strong>\uff0c\u53ef\u80fd\u6703\u88ab\u8a8d\u70ba\u4fb5\u72af\u4e86\u6b0a\u5229\uff0c\u4e26<strong>\u53ef\u80fd\u88ab\u8981\u6c42\u8ce0\u511f\u640d\u5bb3\u3002<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%91%97%E4%BD%9C%E6%AC%8A\"><\/span>\u8457\u4f5c\u6b0a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/vtuber-business-model3.jpg\" alt=\"\" class=\"wp-image-16954\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%97%9C%E6%96%BC%E8%A7%92%E8%89%B2%E5%92%8C%E5%8B%95%E7%95%AB%E7%9A%84%E8%91%97%E4%BD%9C%E6%AC%8A\"><\/span>\u95dc\u65bc\u89d2\u8272\u548c\u52d5\u756b\u7684\u8457\u4f5c\u6b0a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>VTuber\u6240\u4f7f\u7528\u7684\u89d2\u8272\u5716\u50cf\u30013D\u6a21\u578b\u548c\u52d5\u756b\u7684\u8457\u4f5c\u6b0a\uff0c\u539f\u5247\u4e0a\uff0c<strong>\u6b78\u5c6c\u65bc\u5275\u5efa\u8a72\u89d2\u8272\u5716\u50cf\u30013D\u6a21\u578b\u548c\u52d5\u756b\u7684\u5275\u4f5c\u8005<\/strong>\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u9019\u6709\u9ede\u96e3\u4ee5\u7406\u89e3\uff0c\u4f46<strong>\u89d2\u8272\u672c\u8eab\u4e26\u4e0d\u7522\u751f\u8457\u4f5c\u6b0a<\/strong>\u3002\u7522\u751f\u8457\u4f5c\u6b0a\u7684\u662f\u5275\u5efa\u7684\u5716\u50cf\u62163D\u6a21\u578b\u7b49\u3002\u95dc\u65bc\u9019\u4e00\u9ede\uff0c\u96d6\u7136\u4e0d\u662fVTuber\uff0c\u4f46\u6709\u95dc\u300c\u5927\u529b\u6c34\u624b\u300d\u7684\u8457\u540d\u5224\u6c7a\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u8457\u4f5c\u6b0a\u6cd5\u4e0a\u7684\u8457\u4f5c\u7269\u662f\u300c\u5275\u4f5c\u6027\u8868\u73fe\u7684\u601d\u60f3\u6216\u60c5\u611f\u300d\uff08\u8a72\u6cd5\u7b2c\u4e8c\u689d\u7b2c\u4e00\u9805\u7b2c\u4e00\u865f\uff09\uff0c\u5728\u4e00\u8a71\u5b8c\u7d50\u5f62\u5f0f\u7684\u9023\u8f09\u6f2b\u756b\u4e2d\uff0c\u6709\u4e00\u5b9a\u7684\u540d\u7a31\u3001\u5916\u8c8c\u3001\u89d2\u8272\u7b49\u7279\u5fb5\u7684\u767b\u5834\u4eba\u7269\u88ab\u53cd\u8986\u63cf\u7e6a\uff0c\u8a72\u767b\u5834\u4eba\u7269\u88ab\u63cf\u7e6a\u7684\u6bcf\u4e00\u56de\u7684\u6f2b\u756b\u90fd\u662f\u8457\u4f5c\u7269\uff0c\u4e0d\u80fd\u8aaa\u62bd\u8c61\u7684\u767b\u5834\u4eba\u7269\u7684\u6240\u8b02\u89d2\u8272\u662f\u8457\u4f5c\u7269\u3002\u7136\u800c\uff0c\u6240\u8b02\u7684\u89d2\u8272\u662f\u5f9e\u6f2b\u756b\u7684\u5177\u9ad4\u8868\u73fe\u4e2d\u63d0\u7149\u51fa\u4f86\u7684\u767b\u5834\u4eba\u7269\u7684\u4eba\u683c\uff0c\u53ef\u4ee5\u8aaa\u662f\u62bd\u8c61\u7684\u6982\u5ff5\uff0c\u4e26\u975e\u5177\u9ad4\u7684\u8868\u73fe\u672c\u8eab\uff0c\u4e0d\u80fd\u8aaa\u5b83\u662f\u5275\u4f5c\u6027\u8868\u73fe\u7684\u601d\u60f3\u6216\u60c5\u611f\u3002<br><\/p>\n<cite>\u6700\u9ad8\u6cd5\u9662\u5e73\u62109\u5e74\uff081997\u5e74\uff097\u670817\u65e5\u5224\u6c7a<\/cite><\/blockquote>\n\n\n\n<p>\u4e5f\u5c31\u662f\u8aaa\uff0c\u300c\u5403\u83e0\u83dc\u5c31\u80fd\u7522\u751f\u8d85\u4eba\u529b\u91cf\uff0c\u7a7f\u8457\u6d77\u8ecd\u5236\u670d\u7684\u7537\u4eba\u5927\u529b\u6c34\u624b\u300d\u9019\u7a2e\u62bd\u8c61\u610f\u7fa9\u4e0a\u7684\u300c\u89d2\u8272\u300d\u4e0d\u662f\u8457\u4f5c\u6b0a\u7684\u4fdd\u8b77\u5c0d\u8c61\u3002<strong>\u7522\u751f\u8457\u4f5c\u6b0a\u7684\u662f\u5177\u9ad4\u7684\u6bcf\u4e00\u5e45\u756b\uff08\u6216\u5728VTuber\u7684\u60c5\u6cc1\u4e0b\u662f3D\u6a21\u578b\uff09<\/strong>\u3002<\/p>\n\n\n\n<p>\u9019\u500b\u554f\u984c\u5728\u591a\u4eba\u53c3\u8207VTuber\u76f8\u95dc\u5275\u4f5c\u7684\u60c5\u6cc1\u4e0b\u53ef\u80fd\u6703\u51fa\u73fe\u3002\u4f8b\u5982\uff0c<\/p>\n\n\n\n<ol>\n<li>A\u5148\u751f\u8ca0\u8cac\u8a72VTuber\u7684\u57fa\u672c\u8a2d\u5b9a\uff08\u5982\u300c\u5403\u83e0\u83dc\u5c31\u80fd\u7522\u751f\u8d85\u4eba\u529b\u91cf\uff0c\u7a7f\u8457\u6d77\u8ecd\u5236\u670d\u7684\u89d2\u8272\u300d\u7b49\u90e8\u5206\uff09\u548c\u521d\u671f\u968e\u6bb5\u7684\u539f\u756b<\/li>\n\n\n\n<li> 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