{"id":57194,"date":"2023-08-21T11:05:01","date_gmt":"2023-08-21T02:05:01","guid":{"rendered":"https:\/\/monolith.law\/zh-tw\/?p=57194"},"modified":"2024-04-10T16:01:02","modified_gmt":"2024-04-10T07:01:02","slug":"medical-advertising-charts","status":"publish","type":"post","link":"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-charts","title":{"rendered":"\u5f8b\u5e2b\u6df1\u5165\u6dfa\u51fa\u89e3\u8aaa\u91ab\u7642\u5ee3\u544a\u6307\u5357\u7684\u91cd\u9ede"},"content":{"rendered":"\n<p>\u5c0d\u65bc\u91ab\u9662\u3001\u8a3a\u6240\u7b49\u76f8\u95dc\u7684\u5ba3\u50b3\u3001\u8cc7\u8a0a\u63d0\u4f9b\u3001\u53e3\u7891\u6216\u7d93\u9a57\u5206\u4eab\u7b49\u5167\u5bb9\u5728\u7db2\u8def\u4e0a\u767c\u5e03\uff0c\u53ef\u80fd\u6703\u9047\u5230\u7684\u554f\u984c\u662f\u8207\u91ab\u7642\u5ee3\u544a\u76f8\u95dc\u7684\u6cd5\u898f\u3002<\/p>\n\n\n\n<p>\u9019\u985e\u91ab\u7642\u5ee3\u544a\u53d7\u5230<strong>\u65e5\u672c\u91ab\u7642\u6cd5\uff08Medical 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id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-charts\/#%E9%86%AB%E7%99%82%E5%BB%A3%E5%91%8A%E6%8C%87%E5%8D%97%E7%9A%84%E6%B5%81%E7%A8%8B%E5%9C%96\" title=\"\u91ab\u7642\u5ee3\u544a\u6307\u5357\u7684\u6d41\u7a0b\u5716\">\u91ab\u7642\u5ee3\u544a\u6307\u5357\u7684\u6d41\u7a0b\u5716<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-charts\/#%E5%88%86%E6%94%AF1%EF%BC%9A%E9%86%AB%E7%99%82%E5%BB%A3%E5%91%8A%E7%9A%84%E9%81%A9%E7%94%A8%E6%80%A7\" title=\"\u5206\u652f1\uff1a\u91ab\u7642\u5ee3\u544a\u7684\u9069\u7528\u6027\">\u5206\u652f1\uff1a\u91ab\u7642\u5ee3\u544a\u7684\u9069\u7528\u6027<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-charts\/#%E9%AB%94%E9%A9%97%E8%AB%87%E8%88%87%E8%AA%98%E5%9B%A0%E6%80%A7%E7%9A%84%E5%88%A4%E6%96%B7\" title=\"\u9ad4\u9a57\u8ac7\u8207\u8a98\u56e0\u6027\u7684\u5224\u65b7\">\u9ad4\u9a57\u8ac7\u8207\u8a98\u56e0\u6027\u7684\u5224\u65b7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-charts\/#%E9%97%9C%E6%96%BC%E4%B8%80%E8%88%AC%E8%AB%96%E7%AD%89%E7%9A%84%E6%96%87%E7%AB%A0%E5%92%8C%E7%89%B9%E5%AE%9A%E6%80%A7%E7%9A%84%E5%88%A4%E6%96%B7\" title=\"\u95dc\u65bc\u4e00\u822c\u8ad6\u7b49\u7684\u6587\u7ae0\u548c\u7279\u5b9a\u6027\u7684\u5224\u65b7\">\u95dc\u65bc\u4e00\u822c\u8ad6\u7b49\u7684\u6587\u7ae0\u548c\u7279\u5b9a\u6027\u7684\u5224\u65b7<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-charts\/#%E4%B8%8D%E9%81%A9%E7%94%A8%E9%86%AB%E7%99%82%E6%B3%95%E7%9A%84%E6%83%85%E6%B3%81%EF%BC%88%E6%A8%A1%E5%BC%8F1%EF%BC%89\" title=\"\u4e0d\u9069\u7528\u91ab\u7642\u6cd5\u7684\u60c5\u6cc1\uff08\u6a21\u5f0f1\uff09\">\u4e0d\u9069\u7528\u91ab\u7642\u6cd5\u7684\u60c5\u6cc1\uff08\u6a21\u5f0f1\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-charts\/#%E5%88%86%E6%94%AF2%EF%BC%9A%E7%A6%81%E6%AD%A2%E4%BA%8B%E9%A0%85%E7%9A%84%E9%81%A9%E7%94%A8%E6%80%A7\" title=\"\u5206\u652f2\uff1a\u7981\u6b62\u4e8b\u9805\u7684\u9069\u7528\u6027\">\u5206\u652f2\uff1a\u7981\u6b62\u4e8b\u9805\u7684\u9069\u7528\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-charts\/#%E5%88%86%E6%94%AF3%EF%BC%9A%E9%99%90%E5%88%B6%E8%A7%A3%E9%99%A4%E6%A2%9D%E4%BB%B6%E7%9A%84%E9%81%A9%E7%94%A8%E6%80%A7\" title=\"\u5206\u652f3\uff1a\u9650\u5236\u89e3\u9664\u689d\u4ef6\u7684\u9069\u7528\u6027\">\u5206\u652f3\uff1a\u9650\u5236\u89e3\u9664\u689d\u4ef6\u7684\u9069\u7528\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-charts\/#%E6%BB%BF%E8%B6%B3%E9%99%90%E5%AE%9A%E8%A7%A3%E9%99%A4%E6%A2%9D%E4%BB%B6%E7%9A%84%E6%83%85%E6%B3%81%EF%BC%88%E6%A8%A1%E5%BC%8F2%EF%BC%89\" title=\"\u6eff\u8db3\u9650\u5b9a\u89e3\u9664\u689d\u4ef6\u7684\u60c5\u6cc1\uff08\u6a21\u5f0f2\uff09\">\u6eff\u8db3\u9650\u5b9a\u89e3\u9664\u689d\u4ef6\u7684\u60c5\u6cc1\uff08\u6a21\u5f0f2\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-charts\/#%E8%8B%A5%E6%9C%AA%E6%BB%BF%E8%B6%B3%E8%A7%A3%E9%99%A4%E9%99%90%E5%88%B6%E7%9A%84%E6%A2%9D%E4%BB%B6%EF%BC%88%E6%A8%A1%E5%BC%8F3%EF%BC%89\" title=\"\u82e5\u672a\u6eff\u8db3\u89e3\u9664\u9650\u5236\u7684\u689d\u4ef6\uff08\u6a21\u5f0f3\uff09\">\u82e5\u672a\u6eff\u8db3\u89e3\u9664\u9650\u5236\u7684\u689d\u4ef6\uff08\u6a21\u5f0f3\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-charts\/#%E7%B8%BD%E7%B5%90\" title=\"\u7e3d\u7d50\">\u7e3d\u7d50<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%86%AB%E7%99%82%E5%BB%A3%E5%91%8A%E6%8C%87%E5%8D%97%E7%9A%84%E6%B5%81%E7%A8%8B%E5%9C%96\"><\/span><strong>\u91ab\u7642\u5ee3\u544a\u6307\u5357\u7684\u6d41\u7a0b\u5716<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u90a3\u9ebc\uff0c\u672c\u6240\u5c31\u4f86\u770b\u770b\u9019\u500b\u6d41\u7a0b\u5716\u5427\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/02\/fd9685467745bb70ad9d7058cb7b62cd-2.png\" alt=\"\" class=\"wp-image-29158\" \/><figcaption class=\"wp-element-caption\">\u91ab\u7642\u5ee3\u544a\u6307\u5357\u7684\u6d41\u7a0b\u5716<\/figcaption><\/figure>\n\n\n\n<p><strong>\u5728\u4e09\u500b\u8981\u9ede\u4e0a\u6709\u5206\u652f\u7522\u751f\uff0c\u6bcf\u500b\u8981\u9ede\u90fd\u5305\u542b\u6cd5\u5f8b\u89e3\u91cb\uff0c\u56e0\u6b64\u53ef\u80fd\u7684\u8868\u9054\u65b9\u5f0f\u6703\u6709\u6240\u8b8a\u5316\uff0c\u9019\u4f7f\u5f97\u60c5\u6cc1\u8b8a\u5f97\u8907\u96dc<\/strong>\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%88%86%E6%94%AF1%EF%BC%9A%E9%86%AB%E7%99%82%E5%BB%A3%E5%91%8A%E7%9A%84%E9%81%A9%E7%94%A8%E6%80%A7\"><\/span><strong>\u5206\u652f1\uff1a\u91ab\u7642\u5ee3\u544a\u7684\u9069\u7528\u6027<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u9996\u5148\u8981\u554f\u7684\u662f\uff0c\u8a72\u6587\u7ae0\uff08\u6216\u6587\u7ae0\u4e2d\u7684\u8868\u8ff0\u7b49\uff09\u662f\u5426\u5c6c\u65bc\u300c\u91ab\u7642\u5ee3\u544a\u300d\u3002<\/p>\n\n\n\n<p>\u91ab\u7642\u5ee3\u544a\u7684\u9069\u7528\u6027\uff0c<\/p>\n\n\n\n<ul>\n<li>\u8a98\u56e0\u6027\uff1a<strong>\u6709\u610f\u5716\u5438\u5f15\u75c5\u4eba\u5c31\u8a3a\u7b49\u884c\u70ba<\/strong><\/li>\n\n\n\n<li>\u7279\u5b9a\u6027\uff1a<strong>\u80fd\u5920\u7279\u5b9a\u63d0\u4f9b\u91ab\u696d\u30fb\u7259\u79d1\u91ab\u696d\u7684\u4eba\u7684\u59d3\u540d\u30fb\u540d\u7a31\uff0c\u91ab\u9662\u30fb\u8a3a\u6240\u7684\u540d\u7a31<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u7531\u4ee5\u4e0a\u5169\u9ede\u4f86\u5224\u65b7\u3002\u5982\u679c\u9019\u5169\u9ede\u90fd\u88ab\u8a8d\u53ef\uff0c\u5247\u5c6c\u65bc\u91ab\u7642\u5ee3\u544a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%AB%94%E9%A9%97%E8%AB%87%E8%88%87%E8%AA%98%E5%9B%A0%E6%80%A7%E7%9A%84%E5%88%A4%E6%96%B7\"><\/span><strong>\u9ad4\u9a57\u8ac7\u8207\u8a98\u56e0\u6027\u7684\u5224\u65b7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7279\u5225\u662f\uff0c\u5224\u65b7\u9019\u7a2e\u8a98\u56e0\u6027\u7684\u9069\u7528\u6027\u6700\u56f0\u96e3\u7684\u662f\u9ad4\u9a57\u8ac7\u3002<\/p>\n\n\n\n<p>\u95dc\u65bc\u9019\u4e00\u9ede\uff0c\u5728\u5e73\u621030\u5e74\uff082018\u5e74\uff098\u6708\u7684\u300c\u91ab\u7642\u5ee3\u544a\u6307\u5357\u76f8\u95dc\u554f\u7b54\u300d\u4e2d\uff0c<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u300c\u5982\u679c\u91ab\u7642\u6a5f\u69cb\u7684\u9ad4\u9a57\u8ac7\u5177\u6709\u8a98\u56e0\u6027\uff0c\u5247\u5c07\u6210\u70ba\u5ee3\u544a\u898f\u7bc4\u7684\u5c0d\u8c61\u300d<\/p>\n<cite><a href=\"https:\/\/www.mhlw.go.jp\/content\/000371812.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u3010PDF\u3011\u5e73\u621030\u5e74\uff082018\u5e74\uff098\u6708\u88fd\u4f5c\u300c\u91ab\u7642\u5ee3\u544a\u6307\u5357\u76f8\u95dc\u554f\u7b54\u300d[\u65e5\u8a9e]<\/a><\/cite><\/blockquote>\n\n\n\n<p>\u5728\u9019\u7a2e\u57fa\u672c\u601d\u8def\u4e0b\uff0c\u7d66\u51fa\u4e86\u4ee5\u4e0b\u7684\u4f8b\u5b50\u3002<\/p>\n\n\n\n<ul>\n<li>\u91ab\u7642\u6a5f\u69cb\u5411\u75c5\u4eba\u6216\u5176\u5bb6\u4eba\uff08\u7121\u8ad6\u6709\u511f\u6216\u7121\u511f\uff09<strong>\u8acb\u6c42\u767c\u8868\u7a4d\u6975\u7684\u9ad4\u9a57\u8ac7\u2192\u6709\u8a98\u56e0\u6027<\/strong><\/li>\n\n\n\n<li><strong>\u75c5\u4eba\u6216\u5176\u5bb6\u4eba\u5728\u672a\u53d7\u5230\u91ab\u7642\u6a5f\u69cb\u5f71\u97ff\u7684\u60c5\u6cc1\u4e0b\u9032\u884c\u7684\u63a8\u85a6\u2192\u7121\u8a98\u56e0\u6027<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u5c0d\u65bc\u5f8c\u8005\uff0c\u75c5\u4eba\uff08\u6216\u5176\u5bb6\u4eba\uff09\u81ea\u5df1\u5728\u81ea\u5df1\u7d93\u71df\u7684\u7db2\u7ad9\u6216\u793e\u4ea4\u7db2\u7ad9\uff0c\u6240\u8b02\u7684\u91ab\u9662\u53e3\u7891\u7db2\u7ad9\u7b49\u4e0a\u767c\u8868\u611f\u60f3\u7684\u60c5\u6cc1\uff0c\u5c31\u5c6c\u65bc\u9019\u7a2e\u60c5\u6cc1\u3002\u4f46\u662f\uff0c\u7279\u5225\u662f\u5728\u91ab\u9662\u53e3\u7891\u7db2\u7ad9\u7b49\u7684\u60c5\u6cc1\u4e0b\uff0c<\/p>\n\n\n\n<ul>\n<li><strong>\u7db2\u7ad9\u7684\u7d93\u71df\u8005\uff0c<\/strong>\u5982\u679c\u4fee\u6539\u4e86\u9ad4\u9a57\u8ac7\u7684\u5167\u5bb9\uff0c\u6216\u522a\u9664\u4e86\u8ca0\u9762\u7684\u9ad4\u9a57\u8ac7\uff0c\u6216\u8005\u512a\u5148\u5728\u4e0a\u65b9\u986f\u793a\u7a4d\u6975\u7684\u9ad4\u9a57\u8ac7\u7b49<strong>\u5c07\u9ad4\u9a57\u8ac7\u7de8\u8f2f\u70ba\u5c0d\u91ab\u7642\u6a5f\u69cb\u6709\u5229\u7684\u60c5\u6cc1\uff06\u9019\u662f\u7531\u91ab\u7642\u6a5f\u69cb\u7684\u8acb\u6c42\u800c\u9032\u884c\u7684\u2192\u6709\u8a98\u56e0\u6027<\/strong><\/li>\n\n\n\n<li>\u5373\u4f7f\u4e0d\u662f\u7531\u91ab\u7642\u6a5f\u69cb\u7684\u8acb\u6c42\u9032\u884c\u7684\uff0c<strong>\u5982\u679c\u91ab\u7642\u6a5f\u69cb\u4e8b\u5f8c\u627f\u64d4\u4e86\u9019\u7a2e\u7de8\u8f2f\u7684\u7db2\u7ad9\u7684\u7d93\u71df\u8cbb\u7528\u2192\u6709\u8a98\u56e0\u6027<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/02\/medical-advertising-charts2.jpg\" alt=\"\" class=\"wp-image-29162\" \/><\/figure>\n\n\n\n<p>\u4e5f\u7d66\u51fa\u4e86\u9019\u6a23\u7684\u4f8b\u5b50\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%97%9C%E6%96%BC%E4%B8%80%E8%88%AC%E8%AB%96%E7%AD%89%E7%9A%84%E6%96%87%E7%AB%A0%E5%92%8C%E7%89%B9%E5%AE%9A%E6%80%A7%E7%9A%84%E5%88%A4%E6%96%B7\"><\/span><strong>\u95dc\u65bc\u4e00\u822c\u8ad6\u7b49\u7684\u6587\u7ae0\u548c\u7279\u5b9a\u6027\u7684\u5224\u65b7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u53e6\u5916\uff0c\u95dc\u65bc\u7279\u5b9a\u6027\uff0c<\/p>\n\n\n\n<ul>\n<li><strong>\u96d6\u7136\u6709\u300c\u9019\u4e0d\u662f\u5ee3\u544a\u3002\u300d\u7684\u63cf\u8ff0\uff0c\u4f46\u662f\u6709\u91ab\u9662\u540d\u7b49\u7684\u8a18\u8f09<\/strong><\/li>\n\n\n\n<li>\u96d6\u7136\u4ee5\u4ecb\u7d39\u6cbb\u7642\u65b9\u6cd5\u7b49\u7684\u66f8\u7c4d\u3001\u518a\u5b50\u548c\u7db2\u7ad9\u7684\u5f62\u5f0f\uff0c\u4f46\u662f<strong>\u6709\u7279\u5b9a\uff08\u5305\u62ec\u591a\u500b\u3002\uff09\u7684\u91ab\u9662\u7b49\u7684\u540d\u7a31\uff0c\u6216\u8005\u6709\u96fb\u8a71\u865f\u78bc\u6216\u7db2\u7ad9\u5730\u5740<\/strong>\uff0c\u4f7f\u4e00\u822c\u4eba\u53ef\u4ee5\u5bb9\u6613\u5730\u7279\u5b9a\u8a72\u91ab\u9662\u7b49<\/li>\n<\/ul>\n\n\n\n<p>\u4e5f\u4e0d\u6703\u5426\u5b9a\u7279\u5b9a\u6027\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%8D%E9%81%A9%E7%94%A8%E9%86%AB%E7%99%82%E6%B3%95%E7%9A%84%E6%83%85%E6%B3%81%EF%BC%88%E6%A8%A1%E5%BC%8F1%EF%BC%89\"><\/span><strong>\u4e0d\u9069\u7528\u91ab\u7642\u6cd5\u7684\u60c5\u6cc1\uff08\u6a21\u5f0f1\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5982\u679c\u4e0d\u5c6c\u65bc\u91ab\u7642\u5ee3\u544a\u7684\u7bc4\u7587\uff0c\u5247\u4e0d\u6703\u9069\u7528\u65e5\u672c\u91ab\u7642\u6cd5\u548c\u91ab\u7642\u5ee3\u544a\u6307\u5357\u3002<strong>\u56e0\u6b64\uff0c\u4e0d\u53d7\u91ab\u7642\u6cd5\u898f\u7bc4\u7684\u9650\u5236\uff0c\u539f\u5247\u4e0a\u53ef\u4ee5\u516c\u958b\u4efb\u4f55\u985e\u578b\u7684\u6587\u7ae0<\/strong>\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u8207\u91ab\u7642\u76f8\u95dc\u7684\u6cd5\u898f\u7bc4\u5728\u5ee3\u7fa9\u4e0a\u5305\u62ec\u4ee5\u4e0b\u5e7e\u7a2e\uff1a<\/p>\n\n\n\n<ul>\n<li>\u7981\u6b62\u5c0d\u85e5\u54c1\u3001\u91ab\u7642\u5668\u68b0\u7b49\u7684\u540d\u7a31\u3001\u529f\u6548\u3001\u6027\u80fd\u7b49\u9032\u884c\u865b\u5047\u6216\u8a87\u5927\u7684\u5ee3\u544a\uff08\u65e5\u672c\u85e5\u54c1\u91ab\u7642\u5668\u68b0\u7b49\u6cd5\u7b2c66\u689d\u7b2c1\u9805\uff09<\/li>\n\n\n\n<li>\u7981\u6b62\u5c0d\u5c1a\u672a\u7372\u5f97\u6279\u51c6\u7684\u85e5\u54c1\u548c\u91ab\u7642\u5668\u68b0\u7684\u540d\u7a31\u3001\u529f\u6548\u3001\u6027\u80fd\u7b49\u9032\u884c\u5ee3\u544a\uff08\u540c\u6cd5\u7b2c68\u689d\uff09<\/li>\n\n\n\n<li>\u7981\u6b62\u5c0d\u4f5c\u70ba\u98df\u54c1\u92b7\u552e\u7684\u7269\u54c1\u7684\u5065\u5eb7\u589e\u9032\u6548\u679c\u7b49\u9032\u884c\u865b\u5047\u6216\u8aa4\u5c0e\u7684\u5ee3\u544a\uff08\u65e5\u672c\u5065\u5eb7\u589e\u9032\u6cd5\u7b2c31\u689d\u7b2c1\u9805\uff09<\/li>\n\n\n\n<li>\u7981\u6b62\u8868\u793a\u81ea\u5df1\u6bd4\u7af6\u722d\u5c0d\u624b\u512a\u79c0\u7684\u4e8b\u5be6\u4e0d\u7b26\u7684\u5ee3\u544a\uff08\u65e5\u672c\u734e\u54c1\u8868\u793a\u6cd5\u7b2c5\u689d\u7b2c1\u9805\uff09<\/li>\n\n\n\n<li>\u7981\u6b62\u8aa4\u5c0e\u5ee3\u544a\u3001\u865b\u5047\u5ee3\u544a\uff08\u65e5\u672c\u4e0d\u6b63\u7576\u7af6\u722d\u9632\u6b62\u6cd5\u7b2c21\u689d\u7b2c2\u9805\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u5373\u4f7f\u300c\u4e0d\u9069\u7528\u91ab\u7642\u6cd5\u548c\u91ab\u7642\u5ee3\u544a\u6307\u5357\u300d\uff0c\u9019\u4e9b\u5ee3\u544a\u4e5f\u53ef\u80fd\u5f15\u8d77\u554f\u984c\uff0c\u56e0\u6b64\u9700\u8981\u6ce8\u610f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%88%86%E6%94%AF2%EF%BC%9A%E7%A6%81%E6%AD%A2%E4%BA%8B%E9%A0%85%E7%9A%84%E9%81%A9%E7%94%A8%E6%80%A7\"><\/span>\u5206\u652f2\uff1a<strong>\u7981\u6b62\u4e8b\u9805\u7684\u9069\u7528\u6027<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/02\/medical-advertising-charts1.jpg\" alt=\"\" class=\"wp-image-29160\" \/><\/figure>\n\n\n\n<p>\u5982\u679c\u7b26\u5408\u91ab\u7642\u5ee3\u544a\u7684\u5b9a\u7fa9\uff0c\u4ee5\u4e0b\u7684\u5167\u5bb9\u5c07\u88ab\u8996\u70ba\u300c\u7981\u6b62\u4e8b\u9805\u300d\uff0c\u4e26\u88ab\u8996\u70ba\u9055\u6cd5\uff08\u65e5\u672c\u6cd5\u5f8b\u7b2c6\u689d\u7b2c5\u9805\u7b2c1\u6b3e\u3001\u7b2c2\u6b3e\uff0c\u898f\u5247\u7b2c1\u689d\u7b2c9\u6b3e\uff09\uff1a<\/p>\n\n\n\n<p>\uff08\u2170\uff09\u865b\u5047\u5ee3\u544a<br>\uff08\u2171\uff09\u6bd4\u8f03\u512a\u826f\u5ee3\u544a<br>\uff08\u2172\uff09\u8a87\u5927\u5ee3\u544a<br>\uff08\u2173\uff09\u9055\u53cd\u516c\u5e8f\u826f\u4fd7\u7684\u5ee3\u544a\u5167\u5bb9<br>\uff08\u2174\uff09<strong>\u57fa\u65bc\u75c5\u4eba\u6216\u5176\u4ed6\u4eba\u7684\u4e3b\u89c0\u6216\u50b3\u805e\uff0c\u95dc\u65bc\u6cbb\u7642\u7b49\u5167\u5bb9\u6216\u6548\u679c\u7684\u9ad4\u9a57\u8ac7\u5ee3\u544a<\/strong><br>\uff08\u2175\uff09<strong>\u95dc\u65bc\u6cbb\u7642\u7b49\u7684\u5167\u5bb9\u6216\u6548\u679c\uff0c\u53ef\u80fd\u4f7f\u75c5\u4eba\u7b49\u8aa4\u89e3\u7684\u6cbb\u7642\u7b49\u524d\u6216\u5f8c\u7684\u7167\u7247\u7b49\u5ee3\u544a<\/strong><\/p>\n\n\n\n<p>\u9019\u4e9b\u88ab\u7a31\u70ba\u300c\u7981\u6b62\u4e8b\u9805\u300d\uff0c\u5982\u679c\u7b26\u5408\u91ab\u7642\u5ee3\u544a\u7684\u5b9a\u7fa9\uff0c\u5247\u7d55\u5c0d\u4e0d\u80fd\u8a18\u8f09\u3002<\/p>\n\n\n\n<p><strong>\u95dc\u65bc\u7981\u6b62\u4e8b\u9805\uff0c\u6700\u5e38\u51fa\u73fe\u554f\u984c\u7684\u662f\u6700\u5f8c\u4e00\u9805\u300c\u6cbb\u7642\u7b49\u524d\u6216\u5f8c\u7684\u7167\u7247\u7b49\u300d\uff0c\u4e5f\u5c31\u662f\u6240\u8b02\u7684before\/after\u5716\u7247\u7684\u53ef\u5426\u3002\u9019\u7a2e\u5716\u7247\u7279\u5225\u5e38\u5728\u7f8e\u5bb9\u91ab\u7642\u7b49\u9818\u57df\u4f7f\u7528\uff0c\u4f46\u5c0d\u65bc\u300c\u53ef\u80fd\u4f7f\u75c5\u4eba\u7b49\u8aa4\u89e3\u300d\u7684\u8981\u6c42\uff0c\u9700\u8981\u9032\u884c\u56f0\u96e3\u7684\u6cd5\u5f8b\u5224\u65b7\u3002<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u9055\u53cd\u4e86\u9019\u4e9b\u898f\u5b9a\uff0c\u5c07\u6703\u9762\u81e8\uff1a<\/p>\n\n\n\n<ul>\n<li>\u884c\u653f\u6307\u5c0e\u8981\u6c42\u505c\u6b62\u5ee3\u544a\u6216\u6539\u6b63\u5167\u5bb9<\/li>\n\n\n\n<li>\u5831\u544a\u547d\u4ee4\u6216\u9032\u884c\u6aa2\u67e5\uff08\u65e5\u672c\u6cd5\u5f8b\u7b2c6\u689d\u7b2c8\u9805\u7b2c1\u6b3e\uff09<\/li>\n\n\n\n<li>\u505c\u6b62\u547d\u4ee4\u6216\u6539\u6b63\u547d\u4ee4\uff08\u65e5\u672c\u6cd5\u5f8b\u7b2c6\u689d\u7b2c8\u9805\u7b2c2\u6b3e\uff09<\/li>\n\n\n\n<li>\u5211\u4e8b\u544a\u767c<\/li>\n\n\n\n<li>\u76e3\u7981\u6216\u7f70\u6b3e\u7684\u5211\u7f70\uff08\u65e5\u672c\u6cd5\u5f8b\u7b2c87\u689d\u7b2c1\u9805\uff0c\u7b2c89\u689d\u7b2c2\u9805\uff09<\/li>\n\n\n\n<li>\u7ba1\u7406\u8005\u66f4\u63db\u547d\u4ee4\uff08\u65e5\u672c\u6cd5\u5f8b\u7b2c28\u689d\uff09<\/li>\n\n\n\n<li>\u64a4\u92b7\u6216\u95dc\u9589\u91ab\u9662\u6216\u8a3a\u6240\u7684\u8a2d\u7acb\u8a31\u53ef\uff08\u65e5\u672c\u6cd5\u5f8b\u7b2c29\u689d\u7b2c1\u9805\u7b2c4\u6b3e\uff09<\/li>\n\n\n\n<li>\u516c\u958b<\/li>\n<\/ul>\n\n\n\n<p>\u7b49\u7b49\u7684\u8655\u7f70\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%88%86%E6%94%AF3%EF%BC%9A%E9%99%90%E5%88%B6%E8%A7%A3%E9%99%A4%E6%A2%9D%E4%BB%B6%E7%9A%84%E9%81%A9%E7%94%A8%E6%80%A7\"><\/span>\u5206\u652f3\uff1a<strong>\u9650\u5236\u89e3\u9664\u689d\u4ef6\u7684\u9069\u7528\u6027<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5982\u679c\u4e0d\u7b26\u5408\u7981\u6b62\u4e8b\u9805\uff0c\u63a5\u4e0b\u4f86\u8981\u554f\u7684\u662f\uff0c<strong>\u300c\u9650\u5236\u89e3\u9664\u689d\u4ef6\u300d\u7684\u9069\u7528\u6027<\/strong>\u3002<\/p>\n\n\n\n<p>\u9019\u500b\u300c\u9650\u5236\u89e3\u9664\u689d\u4ef6\u300d\u662f\u4e00\u500b\u6709\u9ede\u96e3\u4ee5\u7406\u89e3\u7684\u6982\u5ff5\uff0c\u4f46\u662f\u5728\u516c\u958b\u6709\u95dc\u91ab\u9662\u6216\u8a3a\u6240\u7b49\u7684\u6587\u7ae0\u6216\u5e16\u5b50\u6642\uff0c\u4e26\u4e0d\u4e00\u5b9a\u9700\u8981\u6eff\u8db3\u9019\u4e9b\u689d\u4ef6\u3002\u7136\u800c\uff0c\u5982\u4e0b\u6240\u8ff0<\/p>\n\n\n\n<ul>\n<li>\u5982\u679c\u6eff\u8db3\u9650\u5236\u89e3\u9664\u689d\u4ef6\u2192\u8207\u4e0d\u7b26\u5408\u91ab\u7642\u5ee3\u544a\u7684\u60c5\u6cc1\u76f8\u540c\uff0c\u539f\u5247\u4e0a\u53ef\u4ee5\u8a18\u8f09\u4efb\u4f55\u5167\u5bb9<\/li>\n\n\n\n<li>\u5982\u679c\u4e0d\u6eff\u8db3\u9650\u5236\u89e3\u9664\u689d\u4ef6\u2192\u5982\u4e0b\u6240\u8ff0\uff0c\u53ea\u80fd\u8a18\u8f09\u300c\u53ef\u5ee3\u544a\u4e8b\u9805\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u9019\u5c31\u662f\u60c5\u6cc1\u3002\u800c\u9650\u5236\u89e3\u9664\u689d\u4ef6\u5982\u4e0b\u3002<\/p>\n\n\n\n<ol>\n<li> <strong>\u63d0\u4f9b\u6709\u52a9\u65bc\u9069\u7576\u9078\u64c7\u91ab\u7642\u7684\u4fe1\u606f\uff0c\u4e26\u4e14\u662f\u75c5\u4eba\u7b49\u4e3b\u52d5\u5c0b\u6c42\u4e26\u7372\u53d6\u7684\u4fe1\u606f<\/strong>\uff0c\u4e26\u5728\u7db2\u7ad9\u6216\u5176\u4ed6\u985e\u4f3c\u5ee3\u544a\u4e2d\u986f\u793a<\/li>\n\n\n\n<li>\u5c0d\u65bc\u986f\u793a\u7684\u4fe1\u606f\u5167\u5bb9\uff0c\u60a3\u8005\u7b49\u53ef\u4ee5\u8f15\u6613\u67e5\u8a62\uff0c\u9700\u8981<strong>\u8a18\u8f09\u806f\u7e6b\u65b9\u5f0f<\/strong>\u6216\u4ee5\u5176\u4ed6\u65b9\u5f0f\u660e\u78ba\u8868\u793a<br><\/li>\n\n\n\n<li>\u63d0\u4f9b\u6709\u95dc\u81ea\u7531\u8a3a\u7642\u6240\u9700\u7684\u5e38\u898f\u6cbb\u7642\u7b49\u5167\u5bb9\uff0c<strong>\u8cbb\u7528\u7b49\u4e8b\u9805<\/strong>\u7684\u4fe1\u606f<br><\/li>\n\n\n\n<li>\u63d0\u4f9b\u6709\u95dc\u81ea\u7531\u8a3a\u7642\u6cbb\u7642\u7b49\u7684\u4e3b\u8981\u98a8\u96aa\uff0c<strong>\u526f\u4f5c\u7528\u7b49\u4e8b\u9805<\/strong>\u7684\u4fe1\u606f <\/li>\n<\/ol>\n\n\n\n<p><strong>\u7b2c3\u30014\u9805\u53ea\u5728\u81ea\u7531\u8a3a\u7642\u7684\u60c5\u6cc1\u4e0b\u9700\u8981\uff0c\u4fdd\u96aa\u8a3a\u7642\u7684\u60c5\u6cc1\u4e0b\u53ea\u9700\u8981\u7b2c1\u30012\u9805\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%BB%BF%E8%B6%B3%E9%99%90%E5%AE%9A%E8%A7%A3%E9%99%A4%E6%A2%9D%E4%BB%B6%E7%9A%84%E6%83%85%E6%B3%81%EF%BC%88%E6%A8%A1%E5%BC%8F2%EF%BC%89\"><\/span><strong>\u6eff\u8db3\u9650\u5b9a\u89e3\u9664\u689d\u4ef6\u7684\u60c5\u6cc1\uff08\u6a21\u5f0f2\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u5982\u4e0a\u6240\u8ff0\uff0c<strong>\u4e0d\u80fd\u8a18\u8f09\u7981\u6b62\u4e8b\u9805\u662f\u524d\u63d0<\/strong>\uff0c\u4f46\u5728\u5176\u4ed6\u65b9\u9762\uff0c\u8207\u6a21\u5f0f1\u76f8\u540c\uff0c\u539f\u5247\u4e0a\u53ef\u4ee5\u516c\u958b\u4efb\u4f55\u6587\u7ae0\uff0c\u4f46\u662f\uff0c<strong>\u4e26\u4e0d\u610f\u5473\u8457\u5176\u4ed6\u6cd5\u5f8b\u4e0d\u518d\u9069\u7528<\/strong>\uff0c\u56e0\u6b64\uff0c<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u7981\u6b62\u5c0d\u85e5\u54c1\u30fb\u91ab\u7642\u5668\u68b0\u7b49\u7684\u540d\u7a31\u3001\u529f\u6548\u30fb\u6548\u679c\u3001\u6027\u80fd\u7b49\u9032\u884c\u865b\u5047\u30fb\u8a87\u5927\u7684\u5ee3\u544a\uff08\u65e5\u672c\u85e5\u54c1\u91ab\u7642\u5668\u68b0\u7b49\u6cd5\u7b2c66\u689d\u7b2c1\u9805\uff09<br>\u7981\u6b62\u5c0d\u5c1a\u672a\u7372\u6279\u51c6\u7684\u85e5\u54c1\u30fb\u91ab\u7642\u5668\u68b0\u7684\u540d\u7a31\u3001\u529f\u6548\u30fb\u6548\u679c\u3001\u6027\u80fd\u7b49\u9032\u884c\u5ee3\u544a\uff08\u540c\u6cd5\u7b2c68\u689d\uff09<br>\u7981\u6b62\u5c0d\u4f5c\u70ba\u98df\u54c1\u92b7\u552e\u7684\u7269\u54c1\u7684\u5065\u5eb7\u589e\u9032\u6548\u679c\u7b49\u9032\u884c\u865b\u5047\u3001\u8aa4\u8a8d\u7684\u5ee3\u544a\uff08\u65e5\u672c\u5065\u5eb7\u589e\u9032\u6cd5\u7b2c31\u689d\u7b2c1\u9805\uff09<br>\u7981\u6b62\u8868\u793a\u81ea\u5df1\u6bd4\u7af6\u722d\u5c0d\u624b\u512a\u79c0\u7684\u4e8b\u5be6\u4e0d\u7b26\u7684\u8868\u793a\u7b49\uff08\u65e5\u672c\u734e\u54c1\u8868\u793a\u6cd5\u7b2c5\u689d\u7b2c1\u9805\uff09<br>\u7981\u6b62\u7522\u751f\u8aa4\u8a8d\u7684\u5ee3\u544a\u3001\u865b\u5047\u5ee3\u544a\uff08\u65e5\u672c\u4e0d\u6b63\u7576\u7af6\u722d\u9632\u6b62\u6cd5\u7b2c21\u689d\u7b2c2\u9805\uff09<\/p>\n<\/blockquote>\n\n\n\n<p>\u9019\u5c31\u610f\u5473\u8457\u672c\u6240\u9700\u8981\u6ce8\u610f\u9019\u4e9b\u898f\u5b9a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%8B%A5%E6%9C%AA%E6%BB%BF%E8%B6%B3%E8%A7%A3%E9%99%A4%E9%99%90%E5%88%B6%E7%9A%84%E6%A2%9D%E4%BB%B6%EF%BC%88%E6%A8%A1%E5%BC%8F3%EF%BC%89\"><\/span><strong>\u82e5\u672a\u6eff\u8db3\u89e3\u9664\u9650\u5236\u7684\u689d\u4ef6\uff08\u6a21\u5f0f3\uff09<\/strong><span 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