{"id":57202,"date":"2023-08-21T11:05:02","date_gmt":"2023-08-21T02:05:02","guid":{"rendered":"https:\/\/monolith.law\/zh-tw\/?p=57202"},"modified":"2024-04-10T16:01:01","modified_gmt":"2024-04-10T07:01:01","slug":"supplement-definition-advertising-rules","status":"publish","type":"post","link":"https:\/\/monolith.law\/zh-tw\/general-corporate\/supplement-definition-advertising-rules","title":{"rendered":"\u95dc\u65bc\u300c\u85e5\u6a5f\u6cd5\u300d\uff08Japanese Pharmaceutical Affairs 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href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/supplement-definition-advertising-rules\/#%E8%97%A5%E6%A9%9F%E6%B3%95%E5%B0%8D%E7%87%9F%E9%A4%8A%E8%A3%9C%E5%85%85%E5%8A%91%E7%9A%84%E7%9B%A3%E7%AE%A1%E5%8E%9F%E5%9B%A0\" title=\"\u85e5\u6a5f\u6cd5\u5c0d\u71df\u990a\u88dc\u5145\u5291\u7684\u76e3\u7ba1\u539f\u56e0\">\u85e5\u6a5f\u6cd5\u5c0d\u71df\u990a\u88dc\u5145\u5291\u7684\u76e3\u7ba1\u539f\u56e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/supplement-definition-advertising-rules\/#%E9%97%9C%E6%96%BC%E8%A3%9C%E5%85%85%E5%8A%91%E8%97%A5%E6%A9%9F%E6%B3%95%E7%9A%84%E5%BB%A3%E5%91%8A%E8%A1%A8%E7%8F%BE%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%85\" title=\"\u95dc\u65bc\u88dc\u5145\u5291\u85e5\u6a5f\u6cd5\u7684\u5ee3\u544a\u8868\u73fe\u6ce8\u610f\u4e8b\u9805\">\u95dc\u65bc\u88dc\u5145\u5291\u85e5\u6a5f\u6cd5\u7684\u5ee3\u544a\u8868\u73fe\u6ce8\u610f\u4e8b\u9805<\/a><\/li><li 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class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5982\u524d\u6240\u8ff0\uff0c\u662f\u5426\u5c6c\u65bc\u300c\u85e5\u54c1\u300d\u662f\u6839\u64da\u300a\u85e5\u4e8b\u6cd5\u300b\u7b2c2\u689d\u7b2c1\u9805\u4f86\u5224\u65b7\u7684\uff0c\u56e0\u6b64\uff0c\u88dc\u5145\u5291\u548c\u85e5\u54c1\u6709\u660e\u78ba\u7684\u5340\u5225\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c<strong>\u6839\u64da\u5546\u54c1\u7684\u5f62\u72c0\u548c\u5ee3\u544a\u7684\u8868\u793a\uff0c\u5373\u4f7f\u662f\u98df\u54c1\u4e5f\u53ef\u80fd\u88ab\u8996\u70ba\u85e5\u54c1\uff0c\u88dc\u5145\u5291\u4e5f\u53ef\u80fd\u88ab\u8996\u70ba\u85e5\u54c1\u3002<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u662f\u85e5\u54c1\uff0c\u5247\u5728\u88fd\u9020\u548c\u92b7\u552e\u6642\u9700\u8981\u7372\u5f97\u539a\u751f\u52de\u52d5\u5927\u81e3\u7b49\u7684\u6279\u51c6\u6216\u8a31\u53ef\u3002\u7136\u800c\uff0c\u88ab\u8996\u70ba\u85e5\u54c1\u7684\u98df\u54c1\u5728\u672a\u7372\u5f97\u9019\u4e9b\u6279\u51c6\u7684\u60c5\u6cc1\u4e0b\u88ab\u88fd\u9020\u548c\u92b7\u552e\uff0c\u56e0\u6b64\u88ab\u7a31\u70ba\u300c\u7121\u6279\u51c6\u7121\u8a31\u53ef\u85e5\u54c1\u300d\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u672a\u7d93\u9069\u7576\u7684\u6279\u51c6\u6216\u8a31\u53ef\u5c31\u88fd\u9020\u548c\u92b7\u552e\u85e5\u54c1\uff0c<strong>\u53ef\u80fd\u6703\u88ab\u5224\u86553\u5e74\u4ee5\u4e0b\u7684\u76e3\u7981\u6216300\u842c\u65e5\u5143\u4ee5\u4e0b\u7684\u7f70\u91d1\uff0c\u6216\u5169\u8005\u517c\u6709<\/strong>\uff0c\u56e0\u6b64\uff0c\u5728\u88fd\u9020\u548c\u92b7\u552e\u88dc\u5145\u5291\u6642\uff0c\u5fc5\u9808\u5c0f\u5fc3\u4e0d\u88ab\u8996\u70ba\u85e5\u54c1\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%97%A5%E6%A9%9F%E6%B3%95%E5%B0%8D%E7%87%9F%E9%A4%8A%E8%A3%9C%E5%85%85%E5%8A%91%E7%9A%84%E7%9B%A3%E7%AE%A1%E5%8E%9F%E5%9B%A0\"><\/span>\u85e5\u6a5f\u6cd5\u5c0d\u71df\u990a\u88dc\u5145\u5291\u7684\u76e3\u7ba1\u539f\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/C8f5n2CmvipiuvU7P39FIbHC1W_gmIDZYY0uzXejkomQ-8DOldhb3ncFSE_YVfLmhPFNYBfDB6r09cLTrAASSbpV8I7TE2AJms5RRFQUXOvd_uhAkcKNm44AfZTRFJR-lbvHKWE1yYtutnirPDEZZdNhXpYyPWIdnoWMog0LawYCwB7ifdkyTTQ4yGNHHA\" alt=\"\u85e5\u6a5f\u6cd5\u5c0d\u71df\u990a\u88dc\u5145\u5291\u7684\u76e3\u7ba1\u539f\u56e0\" \/><\/figure>\n\n\n\n<p>\u5982\u679c\u5141\u8a31\u71df\u990a\u88dc\u5145\u5291\u542b\u6709\u8207\u85e5\u54c1\u76f8\u540c\u7684\u6210\u5206\uff0c\u6216\u5728\u5ee3\u544a\u4e2d\u63cf\u8ff0\u53ef\u80fd\u88ab\u8aa4\u89e3\u70ba\u85e5\u54c1\u7684\u529f\u6548\uff0c\u5247\u53ef\u80fd\u6703\u51fa\u73fe\u9003\u907f\u85e5\u54c1\u7684\u6279\u51c6\u548c\u8a31\u53ef\u5236\u5ea6\uff0c\u672a\u7d93\u6279\u51c6\u548c\u8a31\u53ef\u5c31\u92b7\u552e\u8207\u85e5\u54c1\u7b49\u6548\u7684\u5546\u54c1\uff0c\u5c0e\u81f4\u672a\u7d93\u570b\u5bb6\u4fdd\u8b49\u5b89\u5168\u6027\u7b49\u7684\u5546\u54c1\u6d41\u901a\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u9019\u6a23\uff0c\u53ef\u80fd\u5c0d\u4eba\u9ad4\u7522\u751f\u5404\u7a2e\u4e0d\u826f\u5f71\u97ff\uff0c\u7522\u751f\u5065\u5eb7\u640d\u5bb3\u3002\u56e0\u6b64\uff0c<strong>\u542b\u6709\u8207\u85e5\u54c1\u76f8\u540c\u6210\u5206\u7684\u5546\u54c1\uff0c\u6216\u5728\u5ee3\u544a\u4e2d\u63cf\u8ff0\u53ef\u80fd\u88ab\u8aa4\u89e3\u70ba\u85e5\u54c1\u7684\u529f\u6548\u7684\u5546\u54c1\u7b49\uff0c\u5c07\u88ab\u8996\u70ba&#8221;\u85e5\u54c1&#8221;\uff0c\u672a\u7d93\u6279\u51c6\u548c\u8a31\u53ef\u5c31\u88fd\u9020\u3001\u92b7\u552e\u7b49\u884c\u70ba\u5c07\u53d7\u5230\u56b4\u53b2\u7684\u61f2\u7f70<\/strong>\u3002<\/p>\n\n\n\n<p>\u5728\u65e5\u672c\u539a\u751f\u52de\u52d5\u7701\u7684\u7db2\u7ad9\u4e0a\uff0c\u5c0d\u65bc\u767c\u5e03\u672a\u7d93\u6279\u51c6\u548c\u8a31\u53ef\u7684\u85e5\u54c1\u4fe1\u606f\u7684\u90e8\u5206\uff0c\u6709\u4ee5\u4e0b\u7684\u6ce8\u610f\u4e8b\u9805\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u672a\u7d93\u6279\u51c6\u548c\u8a31\u53ef\u7684\u85e5\u54c1\uff0c\u4e26\u672a\u7d93\u904e\u65e5\u672c\u85e5\u54c1\u3001\u91ab\u7642\u5668\u68b0\u7b49\u54c1\u8cea\u3001\u6709\u6548\u6027\u53ca\u5b89\u5168\u6027\u78ba\u4fdd\u7b49\u6cd5\u5f8b\u7684\u54c1\u8cea\u3001\u6709\u6548\u6027\u3001\u5b89\u5168\u6027\u7684\u78ba\u8a8d\u3002<\/p>\n\n\n\n<p>\u6aa2\u6e2c\u51fa\u7684\u85e5\u54c1\u6210\u5206\u542b\u91cf\u4e26\u4e0d\u4e00\u5b9a\u5747\u4e00\uff0c\u53ef\u80fd\u542b\u6709\u4e00\u6b21\u651d\u53d6\u5c31\u53ef\u80fd\u7522\u751f\u5065\u5eb7\u640d\u5bb3\u7684\u91cf\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u53ef\u80fd\u662f\u5728\u4e0d\u885b\u751f\u7684\u5730\u65b9\u6216\u65b9\u6cd5\u88fd\u9020\u7684\uff0c\u4e0d\u80fd\u5426\u8a8d\u53ef\u80fd\u542b\u6709\u6709\u5bb3\u7684\u96dc\u8cea\u7b49\u3002\u5df2\u5831\u544a\u7684\u5065\u5eb7\u640d\u5bb3\uff0c\u4e26\u975e\u50c5\u7531\u6aa2\u6e2c\u51fa\u7684\u85e5\u54c1\u6210\u5206\u5f15\u8d77\uff0c\u4e5f\u53ef\u80fd\u8207\u9019\u4e9b\u96dc\u8cea\u7b49\u6709\u95dc\u3002<\/p>\n<cite>\uff08\u4f86\u6e90\uff1a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mhlw.go.jp\/stf\/kinkyu\/diet\/musyounin.html\" target=\"_blank\">\u672a\u7d93\u6279\u51c6\u548c\u8a31\u53ef\u7684\u85e5\u54c1\u4fe1\u606f\uff5c\u539a\u751f\u52de\u52d5\u7701<\/a>[\u65e5\u8a9e]\uff09<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%97%9C%E6%96%BC%E8%A3%9C%E5%85%85%E5%8A%91%E8%97%A5%E6%A9%9F%E6%B3%95%E7%9A%84%E5%BB%A3%E5%91%8A%E8%A1%A8%E7%8F%BE%E6%B3%A8%E6%84%8F%E4%BA%8B%E9%A0%85\"><\/span>\u95dc\u65bc\u88dc\u5145\u5291\u85e5\u6a5f\u6cd5\u7684\u5ee3\u544a\u8868\u73fe\u6ce8\u610f\u4e8b\u9805<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/RN-akrEL8BJLGHST5mq9QRY_SAJ1827w-usMvQPpu7W9ui_YZz6m9rAmOJsoqmamn5QifGNm98robr0RgIPOPmpysqBHSKK8GPREJIXKWQv6DbhZJbUqKJPlOkov0WnL_DXn-0RCjvED06Ydhvf2kAKVr_rmX9M3j2TPzkVXWJNgprbh_aKwk_XgUiFhcw\" alt=\"\u95dc\u65bc\u88dc\u5145\u5291\u85e5\u6a5f\u6cd5\u7684\u5ee3\u544a\u8868\u73fe\u6ce8\u610f\u4e8b\u9805\" \/><\/figure>\n\n\n\n<p>\u88dc\u5145\u5291\u7b49\u5546\u54c1\u662f\u5426\u88ab\u8996\u70ba\u85e5\u54c1\u7684\u89e3\u91cb\u8981\u9ede\u5305\u62ec\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<ul>\n<li>\u7121\u8ad6\u6548\u80fd\u6548\u679c\u3001\u5f62\u72c0\u4ee5\u53ca\u7528\u6cd5\u7528\u91cf\u5982\u4f55\uff0c\u5982\u679c\u542b\u6709\u7b26\u5408\u5224\u65b7\u6a19\u6e961\u7684\u6210\u5206\u672c\u8cea\uff08\u539f\u6750\u6599\uff09\uff08\u5373\u88ab\u8a8d\u70ba\u4e3b\u8981\u7528\u65bc\u85e5\u54c1\u7684\u6210\u5206\u672c\u8cea\uff08\u539f\u6750\u6599\uff09\uff09\uff0c\u5247\u539f\u5247\u4e0a\u5c07\u5176\u8996\u70ba\u85e5\u54c1\u7bc4\u7587\u3002<\/li>\n\n\n\n<li>\u5982\u679c\u542b\u6709\u4e0d\u7b26\u5408\u5224\u65b7\u6a19\u6e961\u7684\u6210\u5206\u672c\u8cea\uff08\u539f\u6750\u6599\uff09\uff0c\u4e14\u7b26\u5408\u4ee5\u4e0b\u2460\u81f3\u2462\u4e2d\u7684\u4efb\u4f55\u4e00\u9805\uff0c\u5247\u539f\u5247\u4e0a\u5c07\u5176\u8996\u70ba\u85e5\u54c1\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u2460 \u6a19\u699c\u5177\u6709\u85e5\u54c1\u6548\u80fd\u6548\u679c\u7684\u5546\u54c1<\/p>\n\n\n\n<p>\u2461 \u5f62\u72c0\u4e3b\u8981\u70ba\u85e5\u54c1\u5f62\u72c0\u7684\u5546\u54c1\uff0c\u5982\u5b89\u74ff\u5f62\u72c0<\/p>\n\n\n\n<p>\u2462 \u7528\u6cd5\u7528\u91cf\u70ba\u85e5\u54c1\u7528\u6cd5\u7528\u91cf\u7684\u5546\u54c1<\/p>\n<cite>\uff08\u4f86\u6e90\uff1a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mhlw.go.jp\/content\/000658257.pdf\" target=\"_blank\">\u95dc\u65bc\u6307\u5c0e\u548c\u53d6\u7de0\u672a\u7d93\u6279\u51c6\u7684\u85e5\u54c1<\/a>[\u65e5\u8a9e]\uff09<\/cite><\/blockquote>\n\n\n\n<p>\u9664\u4e86\u662f\u5426\u542b\u6709\u7528\u65bc\u85e5\u54c1\u7684\u6210\u5206\u5916\uff0c\u9084\u9700\u8981\u6ce8\u610f\u5546\u54c1\u7684\u5f62\u72c0\u548c\u7528\u6cd5\u7528\u91cf\u7684\u8868\u793a\u7b49\uff0c\u56e0\u70ba\u9019\u4e9b\u4e5f\u53ef\u80fd\u88ab\u8996\u70ba\u85e5\u54c1\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u672a\u7d93\u6279\u51c6\u7684\u85e5\u54c1\u5c07\u88ab\u8996\u70ba\u85e5\u54c1\uff0c\u56e0\u6b64\u5c07\u53d7\u5230\u85e5\u6a5f\u6cd5\u7684\u5ee3\u544a\u898f\u5b9a\u3002\u5728\u85e5\u6a5f\u6cd5\u7b2c68\u689d\u4e2d\uff0c\u7981\u6b62\u5c0d\u672a\u7d93\u6279\u51c6\u7684\u85e5\u54c1\u7684\u540d\u7a31\u3001\u88fd\u9020\u65b9\u6cd5\u3001\u6548\u80fd\u6548\u679c\u3001\u6027\u80fd\u9032\u884c\u5ee3\u544a\uff0c\u9055\u53cd\u6b64\u898f\u5b9a\u53ef\u80fd\u6703\u88ab\u5224\u8655<strong>2\u5e74\u4ee5\u4e0b\u7684\u6709\u671f\u5f92\u5211\u6216200\u842c\u65e5\u5143\u4ee5\u4e0b\u7684\u7f70\u91d1\uff0c\u6216\u5169\u8005\u517c\u6709\uff0c<\/strong><strong>\u4e26\u53ef\u80fd\u6703\u6536\u5230\u505c\u6b62\u5ee3\u544a\u6216\u9632\u6b62\u518d\u6b21\u767c\u751f\u7684\u547d\u4ee4\u7b49\u63aa\u65bd\u547d\u4ee4\u3002<\/strong><\/p>\n\n\n\n<p>\u95dc\u65bc\u63aa\u65bd\u547d\u4ee4\uff0c\u672c\u6240\u5728\u53e6\u4e00\u7bc7\u6587\u7ae0\u4e2d\u6709\u8a73\u7d30\u89e3\u91cb\uff0c\u8acb\u53c3\u8003\u3002<\/p>\n\n\n\n<p>\u76f8\u95dc\u6587\u7ae0\uff1a<a href=\"https:\/\/monolith.law\/corporate\/pharmaceuticals-law-surcharge\" target=\"_blank\" rel=\"noreferrer noopener\">\u85e5\u6a5f\u6cd5\u7684\u7f70\u6b3e\u5236\u5ea6\u662f\u4ec0\u9ebc\uff1f\u89e3\u91cb\u53ef\u80fd\u6210\u70ba\u5c0d\u8c61\u7684\u884c\u70ba\u548c\u53ef\u80fd\u88ab\u6e1b\u514d\u7684\u60c5\u6cc1<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B8%BD%E7%B5%90%EF%BC%9A%E7%82%BA%E7%87%9F%E9%A4%8A%E8%A3%9C%E5%85%85%E5%8A%91%E7%9A%84%E5%BB%A3%E5%91%8A%E9%80%B2%E8%A1%8C%E5%BE%8B%E5%B8%AB%E7%9A%84%E6%B3%95%E5%BE%8B%E5%AF%A9%E6%9F%A5\"><\/span>\u7e3d\u7d50\uff1a\u70ba\u71df\u990a\u88dc\u5145\u5291\u7684\u5ee3\u544a\u9032\u884c\u5f8b\u5e2b\u7684\u6cd5\u5f8b\u5be9\u67e5<span 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