{"id":58580,"date":"2023-10-26T13:27:35","date_gmt":"2023-10-26T04:27:35","guid":{"rendered":"https:\/\/monolith.law\/zh-tw\/?p=58580"},"modified":"2023-11-02T17:47:35","modified_gmt":"2023-11-02T08:47:35","slug":"word-of-mouth-regulation","status":"publish","type":"post","link":"https:\/\/monolith.law\/zh-tw\/general-corporate\/word-of-mouth-regulation","title":{"rendered":"\u53e3\u7891\u4e5f\u6703\u6210\u70ba\u300c\u65e5\u672c\u85e5\u4e8b\u6cd5\u300d\u898f\u7bc4\u7684\u5c0d\u8c61\u55ce\uff1f\u89e3\u91cb\u76f8\u95dc\u6cd5\u5f8b"},"content":{"rendered":"\n<p>\u5c0d\u65bc\u6295\u7a3f\u7684\u8a55\u8ad6\uff0c\u662f\u5426\u6703\u6709\u5546\u5bb6\u8cac\u4efb\u88ab\u8cea\u7591\u7684\u60c5\u6cc1\u5462\uff1f<\/p>\n\n\n\n<p>\u5728\u8003\u616e\u8cfc\u8cb7\u5546\u54c1\u6642\uff0c\u6d88\u8cbb\u8005\u4e0d\u50c5\u53c3\u8003\u5546\u5bb6\u767c\u5e03\u7684\u4fe1\u606f\uff0c\u4e5f\u6703\u53c3\u8003\u5be6\u969b\u8cfc\u8cb7\u8a72\u5546\u54c1\u7684\u6d88\u8cbb\u8005\u7684\u771f\u5be6\u611f\u60f3\u548c\u610f\u898b\uff0c\u5f9e\u800c\u80fd\u5920\u9078\u64c7\u66f4\u597d\u7684\u5546\u54c1\u3002\u8a55\u8ad6\u5c0d\u6d88\u8cbb\u8005\u4f86\u8aaa\u6709\u9019\u6a23\u7684\u597d\u8655\uff0c\u56e0\u6b64\u5728\u4e92\u806f\u7db2\u4e0a\u5145\u65a5\u8457\u5404\u7a2e\u8a55\u8ad6\u3002<\/p>\n\n\n\n<p>\u672c\u6587\u5c07\u89e3\u91cb\u8a55\u8ad6\u6295\u7a3f\u8207\u85e5\u6a5f\u6cd5\uff08\u65e5\u672c\u85e5\u54c1\u3001\u91ab\u7642\u5668\u68b0\u7b49\u6cd5\uff09\u3001\u666f\u54c1\u8868\u793a\u6cd5\uff08\u65e5\u672c\u8d08\u54c1\u8868\u793a\u6cd5\uff09\u3001\u5065\u5eb7\u5897\u9032\u6cd5\uff08\u65e5\u672c\u5065\u5eb7\u4fc3\u9032\u6cd5\uff09\u7b49\u6cd5\u5f8b\u7684\u95dc\u4fc2\uff0c\u4ee5\u53ca\u5728\u54ea\u4e9b\u65b9\u9762\u53ef\u80fd\u6210\u70ba\u554f\u984c\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/word-of-mouth-regulation\/#%E5%8F%A3%E7%A2%91%E6%98%AF%E5%90%A6%E5%8F%97%E5%88%B0%E8%97%A5%E4%BA%8B%E6%B3%95%E7%9A%84%E8%A6%8F%E7%AF%84%EF%BC%9F\" title=\"\u53e3\u7891\u662f\u5426\u53d7\u5230\u85e5\u4e8b\u6cd5\u7684\u898f\u7bc4\uff1f\">\u53e3\u7891\u662f\u5426\u53d7\u5230\u85e5\u4e8b\u6cd5\u7684\u898f\u7bc4\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/word-of-mouth-regulation\/#%E5%8F%A3%E7%A2%91%E7%9A%84%E5%85%B6%E4%BB%96%E5%95%8F%E9%A1%8C%E9%BB%9E\" 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href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/word-of-mouth-regulation\/#%E9%86%AB%E7%99%82%E6%B3%95%E4%B8%8A%E7%9A%84%E5%95%8F%E9%A1%8C\" title=\"\u91ab\u7642\u6cd5\u4e0a\u7684\u554f\u984c\">\u91ab\u7642\u6cd5\u4e0a\u7684\u554f\u984c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/word-of-mouth-regulation\/#%E5%8F%A3%E7%A2%91%E7%B6%B2%E7%AB%99%E7%9A%84%E8%B2%AC%E4%BB%BB%E8%88%87%E6%87%89%E5%B0%8D%E6%96%B9%E6%B3%95\" title=\"\u53e3\u7891\u7db2\u7ad9\u7684\u8cac\u4efb\u8207\u61c9\u5c0d\u65b9\u6cd5\">\u53e3\u7891\u7db2\u7ad9\u7684\u8cac\u4efb\u8207\u61c9\u5c0d\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/word-of-mouth-regulation\/#%E7%B8%BD%E7%B5%90%EF%BC%9A%E5%A6%82%E6%9E%9C%E8%A6%81%E6%AA%A2%E6%9F%A5%E8%97%A5%E6%A9%9F%E6%B3%95%E7%9A%84%E8%A1%A8%E9%81%94%E8%A6%8F%E5%89%87%EF%BC%8C%E8%AB%8B%E6%89%BE%E5%BE%8B%E5%B8%AB\" title=\"\u7e3d\u7d50\uff1a\u5982\u679c\u8981\u6aa2\u67e5\u85e5\u6a5f\u6cd5\u7684\u8868\u9054\u898f\u5247\uff0c\u8acb\u627e\u5f8b\u5e2b\">\u7e3d\u7d50\uff1a\u5982\u679c\u8981\u6aa2\u67e5\u85e5\u6a5f\u6cd5\u7684\u8868\u9054\u898f\u5247\uff0c\u8acb\u627e\u5f8b\u5e2b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/word-of-mouth-regulation\/#%E7%94%B1%E6%9C%AC%E6%89%80%E4%BA%8B%E5%8B%99%E6%89%80%E6%8F%90%E4%BE%9B%E7%9A%84%E5%B0%8D%E7%AD%96%E4%BB%8B%E7%B4%B9\" title=\"\u7531\u672c\u6240\u4e8b\u52d9\u6240\u63d0\u4f9b\u7684\u5c0d\u7b56\u4ecb\u7d39\">\u7531\u672c\u6240\u4e8b\u52d9\u6240\u63d0\u4f9b\u7684\u5c0d\u7b56\u4ecb\u7d39<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8F%A3%E7%A2%91%E6%98%AF%E5%90%A6%E5%8F%97%E5%88%B0%E8%97%A5%E4%BA%8B%E6%B3%95%E7%9A%84%E8%A6%8F%E7%AF%84%EF%BC%9F\"><\/span>\u53e3\u7891\u662f\u5426\u53d7\u5230\u85e5\u4e8b\u6cd5\u7684\u898f\u7bc4\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u85e5\u4e8b\u6cd5\u7b2c66\u689d\u5c0d<strong>\u6240\u6709\u4eba<\/strong>\u7981\u6b62\u5c0d\u85e5\u54c1\u3001\u91ab\u85e5\u90e8\u5916\u54c1\u3001\u5316\u599d\u54c1\u3001\u91ab\u7642\u5668\u68b0\u6216\u518d\u751f\u91ab\u7642\u7b49\u7522\u54c1\u9032\u884c\u865b\u5047\u6216\u8a87\u5927\u7684\u5ee3\u544a\u3002\u53e6\u5916\uff0c\u7b2c68\u689d\u7981\u6b62<strong>\u6240\u6709\u4eba<\/strong>\u5c0d\u2460\u672a\u7372\u6279\u51c6\u7684\u85e5\u54c1\u3001\u91ab\u7642\u5668\u68b0\u6216\u518d\u751f\u91ab\u7642\u7b49\u7522\u54c1\uff0c\u2461\u672a\u7372\u6279\u51c6\u7684\u91ab\u7642\u5668\u68b0\u6216\u9ad4\u5916\u8a3a\u65b7\u7528\u85e5\u54c1\u7684\u540d\u7a31\u3001\u88fd\u9020\u65b9\u6cd5\u3001\u529f\u6548\u3001\u6548\u679c\u6216\u6027\u80fd\u9032\u884c\u5ee3\u544a\uff08\u85e5\u4e8b\u6cd5\u7684\u689d\u6587\u8acb\u53c3\u898b<a href=\"https:\/\/elaws.e-gov.go.jp\/document?lawid=335AC0000000145\" target=\"_blank\" rel=\"noreferrer noopener\">\u9019\u88e1[\u65e5\u8a9e]<\/a>\uff09\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c<strong>\u85e5\u4e8b\u6cd5\u7684\u898f\u7bc4\u5c0d\u8c61\u4e26\u4e0d\u50c5\u9650\u65bc\u4f01\u696d<\/strong>\uff0c\u4f8b\u5982\uff0c\u5982\u679c\u4e00\u822c\u6d88\u8cbb\u8005\u5728\u5065\u5eb7\u98df\u54c1\u7684\u92b7\u552e\u9801\u9762\u4e0a\u767c\u8868\u4e86\u300c\u53ea\u8981\u559d\u5c31\u80fd\u7626\u300d\u7b49\u53e3\u7891\uff0c\u4e26\u4e14\u4f01\u696d\u6c92\u6709\u9032\u884c\u522a\u9664\u7b49\u8655\u7406\uff0c\u5247\u53ef\u80fd\u6703\u5f15\u767c\u6cd5\u5f8b\u554f\u984c\u3002<\/p>\n\n\n\n<p>\u53c3\u8003\uff1a<a href=\"https:\/\/www.jaro.or.jp\/news\/ghuq7e0000000wg3-att\/20150310releaseG.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u5be9\u67e5\u4e3b\u984c\uff1a\u53e3\u7891\u662f\u5426\u6210\u70ba\u6cd5\u5f8b\u63aa\u65bd\u7684\u5c0d\u8c61\uff08JARO\uff09[\u65e5\u8a9e]<\/a><\/p>\n\n\n\n<p>\u90a3\u9ebc\uff0c\u300c\u85e5\u54c1\u300d\u6307\u7684\u662f\u4ec0\u9ebc\u5462\uff1f\u300c\u85e5\u54c1\u300d\u7684\u5b9a\u7fa9\u5728\u85e5\u4e8b\u6cd5\u7b2c2\u689d\u4e2d\u6709\u6240\u898f\u5b9a\uff0c\u4f46\u662f\u5426\u7b26\u5408\u8a72\u689d\u6587\u7684\u5b9a\u7fa9\uff0c\u9700\u8981\u6839\u64da\u8a72\u5c0d\u8c61\u662f\u5426<\/p>\n\n\n\n<ul>\n<li>\u5177\u6709\u4f5c\u70ba\u85e5\u54c1\u7684\u76ee\u7684<\/li>\n\n\n\n<li>\u4e00\u822c\u4eba\u662f\u5426\u8a8d\u70ba\u8a72\u5c0d\u8c61\u5177\u6709\u4f5c\u70ba\u85e5\u54c1\u7684\u76ee\u7684<\/li>\n<\/ul>\n\n\n\n<p>\u4f86\u9032\u884c\u5224\u65b7\u3002\u5be6\u969b\u4e0a\uff0c\u9700\u8981\u7d9c\u5408\u8003\u616e\u8a72\u5c0d\u8c61\u7684\u539f\u6599\u3001\u5f62\u72c0\u4ee5\u53ca\u8a72\u7269\u54c1\u4e0a\u986f\u793a\u7684\u4f7f\u7528\u76ee\u7684\u3001\u529f\u6548\u6548\u679c\u3001\u7528\u6cd5\u7528\u91cf\u4ee5\u53ca\u92b7\u552e\u65b9\u6cd5\u3001\u92b7\u552e\u6642\u7684\u63cf\u8ff0\u7b49\u56e0\u7d20\u4f86\u9032\u884c\u5224\u65b7\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\uff0c\u66f4\u5177\u9ad4\u7684\u6a19\u6e96\u53ef\u4ee5\u53c3\u8003<a href=\"https:\/\/www.mhlw.go.jp\/kinkyu\/diet\/dl\/torishimari.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">1971\u5e746\u67081\u65e5\u85e5\u767c\u7b2c476\u865f\u539a\u751f\u7701\u85e5\u52d9\u5c40\u9577\u901a\u77e5\u300c\u5c0d\u672a\u7372\u6279\u51c6\u672a\u7372\u8a31\u53ef\u7684\u85e5\u54c1\u7684\u6307\u5c0e\u53d6\u7de0\u300d[\u65e5\u8a9e]<\/a>\u4e2d\u5c0d\u300c\u85e5\u54c1\u300d\u7684\u5224\u5b9a\u65b9\u6cd5\u7684\u898f\u5b9a\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u5c07\u88ab\u8996\u70ba\u85e5\u54c1\u7684\u7bc4\u570d\u5982\u4e0b\u3002<\/p>\n\n\n\n<p>\u3220\u3000\u7121\u8ad6\u529f\u6548\u6548\u679c\u3001\u5f62\u72c0\u53ca\u7528\u6cd5\u7528\u91cf\u5982\u4f55\uff0c\u53ea\u8981\u542b\u6709\u7b26\u5408\u5224\u65b7\u57fa\u6e961\u7684\u6210\u5206\u672c\u8cea\uff08\u539f\u6599\uff09\uff0c\u5247\u539f\u5247\u4e0a\u5c07\u88ab\u8996\u70ba\u85e5\u54c1\u3002<\/p>\n\n\n\n<p>\u3221\u3000\u542b\u6709\u4e0d\u7b26\u5408\u5224\u65b7\u57fa\u6e961\u7684\u6210\u5206\u672c\u8cea\uff08\u539f\u6599\uff09\u7684\u60c5\u6cc1\u4e0b\uff0c\u5982\u679c\u7b26\u5408\u4ee5\u4e0b\u2460\u81f3\u2462\u4e2d\u7684\u4efb\u4f55\u4e00\u9805\uff0c\u5247\u539f\u5247\u4e0a\u5c07\u88ab\u8996\u70ba\u85e5\u54c1\u3002<\/p>\n\n\n\n<p>\u2460\u6a19\u699c\u5177\u6709\u85e5\u54c1\u7684\u529f\u6548\u6548\u679c<\/p>\n\n\n\n<p>\u2461\u5f62\u72c0\u4e3b\u8981\u70ba\u85e5\u54c1\u5f62\u72c0\uff0c\u5982\u5b89\u74ff\u5f62\u72c0<\/p>\n\n\n\n<p>\u2462\u7528\u6cd5\u7528\u91cf\u70ba\u85e5\u54c1\u7684<\/p>\n<cite><a href=\"https:\/\/www.mhlw.go.jp\/kinkyu\/diet\/dl\/torishimari.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">1971\u5e746\u67081\u65e5\u85e5\u767c\u7b2c476\u865f\u539a\u751f\u7701\u85e5\u52d9\u5c40\u9577\u901a\u77e5\u300c\u5c0d\u672a\u7372\u6279\u51c6\u672a\u7372\u8a31\u53ef\u7684\u85e5\u54c1\u7684\u6307\u5c0e\u53d6\u7de0\u300d[\u65e5\u8a9e]<\/a><\/cite><\/blockquote>\n\n\n\n<p>\u9019\u88e1\u6240\u8aaa\u7684\u5224\u65b7\u57fa\u6e961\uff0c\u662f\u6307\u7528\u4f5c\u85e5\u54c1\u7684\u6210\u5206\u7684\u6a19\u6e96\u3002\u56e0\u6b64\uff0c\u542b\u6709\u5224\u65b7\u57fa\u6e961\u4e2d\u5217\u51fa\u7684\u6210\u5206\u7684\u7522\u54c1\uff0c\u539f\u5247\u4e0a\u5c07\u88ab\u8996\u70ba\u85e5\u54c1\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5373\u4f7f\u7522\u54c1\uff08\u4f8b\u5982\uff0c\u5065\u5eb7\u98df\u54c1\uff09\u5be6\u969b\u4e0a\u4e26\u672a\u542b\u6709\u5224\u65b7\u57fa\u6e961\u4e2d\u5217\u51fa\u7684\u6210\u5206\uff0c\u4f46<strong>\u5982\u679c\u53e3\u7891\u4e2d\u300c\u6a19\u699c\u5177\u6709\u85e5\u54c1\u7684\u529f\u6548\u6548\u679c\u300d\uff0c\u5247\u53ef\u80fd\u88ab\u8996\u70ba\u300c\u85e5\u54c1\u300d\uff0c\u4e26\u53ef\u80fd\u53d7\u5230\u85e5\u4e8b\u6cd5\u7684\u9069\u7528<\/strong>\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\uff0c\u8a72\u901a\u77e5\u4e2d\u5217\u51fa\u4e86\u300c\u6a19\u699c\u5177\u6709\u85e5\u54c1\u7684\u529f\u6548\u6548\u679c\u300d\u7684\u8868\u793a\u4f8b\u5b50\uff0c\u5982\u679c\u9019\u4e9b\u8868\u9054\u5305\u542b\u5728\u53e3\u7891\u7684\u5167\u5bb9\u4e2d\uff0c\u5247\u53ef\u80fd\u6703\u5f15\u767c\u554f\u984c\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u3220\u6cbb\u7642\u6216\u9810\u9632\u75be\u75c5\u7684\u529f\u6548\u6548\u679c<\/p>\n\n\n\n<p>\uff08\u4f8b\uff09\u5c0d\u7cd6\u5c3f\u75c5\u3001\u9ad8\u8840\u58d3\u3001\u52d5\u8108\u786c\u5316\u7684\u4eba\uff0c\u9810\u9632\u80c3\u30fb\u5341\u4e8c\u6307\u8178\u6f70\u760d\uff0c\u6cbb\u7642\u809d\u969c\u7919\u30fb\u814e\u969c\u7919\uff0c\u6539\u5584\u764c\u75c7\uff0c\u5c0d\u773c\u75c5\u7684\u4eba\uff0c\u6539\u5584\u4fbf\u79d8\u7b49<\/p>\n\n\n\n<p>\u3221\u4e3b\u8981\u76ee\u7684\u70ba\u589e\u5f37\u3001\u589e\u9032\u8eab\u9ad4\u7d44\u7e54\u529f\u80fd\u7684\u529f\u6548\u6548\u679c<\/p>\n\n\n\n<p>\u4f46\u662f\uff0c\u95dc\u65bc\u88dc\u5145\u71df\u990a\u3001\u7dad\u6301\u5065\u5eb7\u7b49\u7684\u8868\u9054\u4e0d\u5728\u6b64\u9650\u3002<\/p>\n\n\n\n<p>\uff08\u4f8b\uff09\u6062\u5fa9\u75b2\u52de\u3001\u5f37\u7cbe\uff08\u5f37\u6027\uff09\u5f37\u58ef\u3001\u589e\u5f37\u9ad4\u529b\u3001\u589e\u9032\u98df\u617e\u3001\u9632\u6b62\u8001\u5316\u3001\u63d0\u9ad8\u5b78\u7fd2\u80fd\u529b\u3001\u56de\u6625\u3001\u8fd4\u8001\u9084\u7ae5\u3001\u589e\u5f37\u7cbe\u529b\u3001\u6d3b\u8e8d\u65b0\u9673\u4ee3\u8b1d\u3001\u6d3b\u8e8d\u5167\u5206\u6ccc\u529f\u80fd\u3001\u63d0\u9ad8\u89e3\u6bd2\u529f\u80fd\u3001\u63d0\u9ad8\u5fc3\u81df\u7684\u5de5\u4f5c\u3001\u6de8\u5316\u8840\u6db2\u3001\u589e\u5f37\u5c0d\u75be\u75c5\u7684\u81ea\u7136\u6cbb\u7652\u80fd\u529b\u3001\u589e\u52a0\u80c3\u8178\u7684\u6d88\u5316\u5438\u6536\u3001\u5065\u80c3\u6574\u8178\u3001\u75c5\u4e2d\u30fb\u75c5\u5f8c\uff0c\u4fc3\u9032\u6210\u9577\u7b49<\/p>\n<cite><a href=\"https:\/\/www.mhlw.go.jp\/kinkyu\/diet\/dl\/torishimari.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">1971\u5e746\u67081\u65e5\u85e5\u767c\u7b2c476\u865f\u539a\u751f\u7701\u85e5\u52d9\u5c40\u9577\u901a\u77e5\u300c\u5c0d\u672a\u7372\u6279\u51c6\u672a\u7372\u8a31\u53ef\u7684\u85e5\u54c1\u7684\u6307\u5c0e\u53d6\u7de0\u300d\uff08\u90e8\u5206\u6458\u9304\uff09[\u65e5\u8a9e]<\/a><\/cite><\/blockquote>\n\n\n\n<p>\u8a73\u7d30\u5167\u5bb9\u8acb\u53c3\u898b\u4e0a\u8ff0\u901a\u77e5\u4ee5\u53ca<a rel=\"noreferrer noopener\" href=\"https:\/\/www.mhlw.go.jp\/kinkyu\/diet\/dl\/kanshishidou.pdf\" target=\"_blank\">1987\u5e749\u670822\u65e5\u85e5\u76e3\u7b2c88\u865f\u300c\u5c0d\u672a\u7372\u6279\u51c6\u672a\u7372\u8a31\u53ef\u7684\u85e5\u54c1\u7684\u76e3\u8996\u6307\u5c0e\u300d[\u65e5\u8a9e]<\/a>\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8F%A3%E7%A2%91%E7%9A%84%E5%85%B6%E4%BB%96%E5%95%8F%E9%A1%8C%E9%BB%9E\"><\/span>\u53e3\u7891\u7684\u5176\u4ed6\u554f\u984c\u9ede<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/6vW2X7Vd5dVSgWK2oM6UZS-FfNkqexXfk-pL5M7_OwpKkSGet4s7vGQxg055rpNvxloVPvQSEYwZzjqXJcXIHo7xHTHtgBAv2diyw_Ry1z1sXmJlrxfvoOjOotBGUXU_SoikTE1SEjPOlj62UH5HtPg\" alt=\"\u53e3\u7891\u662f\u5426\u53d7\u5230\u85e5\u6a5f\u6cd5\u7684\u898f\u7bc4\uff1f\" \/><\/figure>\n\n\n\n<p>\u6295\u7a3f\u7684\u53e3\u7891\u4e0d\u50c5\u53ef\u80fd\u89f8\u72af\u85e5\u6a5f\u6cd5\uff08\u65e5\u672c\u85e5\u4e8b\u6cd5\uff09\uff0c\u9084\u53ef\u80fd\u56e0\u8207\u5176\u4ed6\u6cd5\u5f8b\u7684\u95dc\u4fc2\u800c\u5f15\u767c\u554f\u984c\u3002\u56e0\u6b64\uff0c\u8b93\u672c\u6240\u4f86\u770b\u770b\u5728\u4ec0\u9ebc\u60c5\u6cc1\u4e0b\u53ef\u80fd\u6703\u89f8\u72af\u54ea\u4e9b\u6cd5\u5f8b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%B4%88%E5%93%81%E8%A1%A8%E7%A4%BA%E6%B3%95%E7%9A%84%E5%95%8F%E9%A1%8C\"><\/span>\u8d08\u54c1\u8868\u793a\u6cd5\u7684\u554f\u984c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u65e5\u672c\u7684\u8d08\u54c1\u8868\u793a\u6cd5\u7b2c5\u689d\u7981\u6b62\u4e0d\u7576\u7684\u8868\u793a\u3002\u5728\u6b64\uff0c\u300c\u8868\u793a\u300d\u6307\u7684\u662f\u70ba\u4e86\u5438\u5f15\u5ba2\u6236\uff0c<strong>\u696d\u8005<\/strong>\u5c0d\u81ea\u5df1\u63d0\u4f9b\u7684\u5546\u54c1\u6216\u670d\u52d9\u7684\u5167\u5bb9\u6216\u4ea4\u6613\u689d\u4ef6\u4ee5\u53ca\u5176\u4ed6\u76f8\u95dc\u4e8b\u9805\u9032\u884c\u7684\u5ee3\u544a\u6216\u5176\u4ed6\u8868\u793a\uff08\u7b2c2\u689d\u7b2c4\u9805\uff09\u3002\u56e0\u6b64\uff0c\u539f\u5247\u4e0a\uff0c\u5546\u54c1\u6216\u670d\u52d9\u7684\u8cfc\u8cb7\u8005\u6216\u4f7f\u7528\u8005\u5373\u6d88\u8cbb\u8005\u6240\u5beb\u7684\u8a55\u8ad6\u4e26\u4e0d\u5c6c\u65bc\u8d08\u54c1\u8868\u793a\u6cd5\u4e0a\u7684\u300c\u8868\u793a\u300d\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u5982\u679c\u63d0\u4f9b\u5546\u54c1\u6216\u670d\u52d9\u7684\u696d\u8005\u70ba\u4e86\u5438\u5f15\u5ba2\u6236\uff0c<strong>\u81ea\u884c\u5728\u8a55\u8ad6\u7db2\u7ad9\u4e0a\u767c\u5e03\u8a55\u8ad6\uff0c\u6216\u8005\u8b93\u7b2c\u4e09\u65b9\u767c\u5e03\u8a55\u8ad6\uff0c\u4e26\u4e14\u8a72\u8a55\u8ad6\u4fe1\u606f\u4f7f\u4e00\u822c\u6d88\u8cbb\u8005\u8aa4\u8a8d\u70ba\u5be6\u969b\u7684\u5546\u54c1\u6216\u670d\u52d9\u6216\u5176\u4ed6\u696d\u8005\u7684\u5546\u54c1\u6216\u670d\u52d9\u986f\u8457\u512a\u826f\u6216\u6709\u5229<\/strong>\uff0c\u5247\u8a72\u8a55\u8ad6\u5c07\u9055\u53cd\u8d08\u54c1\u8868\u793a\u6cd5\u7b2c5\u689d\u3002<\/p>\n\n\n\n<p>\u5728<a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/guideline\/assets\/representation_cms216_220629_07.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u95dc\u65bc\u4e92\u806f\u7db2\u6d88\u8cbb\u8005\u4ea4\u6613\u7684\u5ee3\u544a\u8868\u793a\u554f\u984c\u53ca\u6ce8\u610f\u4e8b\u9805[\u65e5\u8a9e]<\/a>\uff08\u65e5\u672c\u6d88\u8cbb\u8005\u5ef3\uff09\u4e2d\uff0c\u5217\u51fa\u4e86\u53ef\u80fd\u9055\u53cd\u8d08\u54c1\u8868\u793a\u6cd5\u7684\u6848\u4f8b\uff0c\u5982\u4e0b\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u7d93\u71df\u63d0\u4f9b\u5546\u54c1\u6216\u670d\u52d9\u7684\u5e97\u92ea\u7684\u696d\u8005\uff0c\u59d4\u8a17\u9032\u884c\u8a55\u8ad6\u6295\u7a3f\u4ee3\u7406\u7684\u696d\u8005\uff0c\u5728\u81ea\u5df1\u63d0\u4f9b\u7684\u5546\u54c1\u6216\u670d\u52d9\u76f8\u95dc\u7db2\u7ad9\u7684\u8a55\u8ad6\u4fe1\u606f\u6b04\u4e2d\u5beb\u5165\u5927\u91cf\u8a55\u8ad6\uff0c\u6539\u8b8a\u8a55\u8ad6\u7db2\u7ad9\u4e0a\u7684\u8a55\u50f9\uff0c\u5373\u4f7f\u539f\u672c\u5728\u8a55\u8ad6\u7db2\u7ad9\u4e0a\u5c0d\u8a72\u5546\u54c1\u6216\u670d\u52d9\u7684\u597d\u8a55\u4e26\u4e0d\u591a\uff0c\u4e5f\u8b93\u4eba\u8aa4\u4ee5\u70ba\u63d0\u4f9b\u7684\u5546\u54c1\u6216\u670d\u52d9\u7684\u54c1\u8cea\u7b49\u5167\u5bb9\uff0c\u597d\u50cf\u5f97\u5230\u4e86\u5927\u591a\u6578\u4e00\u822c\u6d88\u8cbb\u8005\u7684\u597d\u8a55\u3002<\/p>\n<cite><a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/guideline\/assets\/representation_cms216_220629_07.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u95dc\u65bc\u4e92\u806f\u7db2\u6d88\u8cbb\u8005\u4ea4\u6613\u7684\u5ee3\u544a\u8868\u793a\u554f\u984c\u53ca\u6ce8\u610f\u4e8b\u9805[\u65e5\u8a9e]<\/a><\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%81%A5%E5%BA%B7%E4%BF%83%E9%80%B2%E6%B3%95%E4%B8%8A%E7%9A%84%E5%95%8F%E9%A1%8C\"><\/span>\u5065\u5eb7\u4fc3\u9032\u6cd5\u4e0a\u7684\u554f\u984c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u95dc\u65bc\u6295\u7a3f\u7684\u8a55\u8ad6\u6d89\u53ca\u7684\u5065\u5eb7\u4fc3\u9032\u6cd5\u554f\u984c\uff0c\u4e3b\u8981\u662f\u662f\u5426\u7b26\u5408\u5065\u5eb7\u4fc3\u9032\u6cd5\u7b2c65\u689d\u7b2c1\u9805\u6240\u7981\u6b62\u7684\u865b\u5047\u8a87\u5927\u8868\u793a\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong>\u4efb\u4f55\u4eba<\/strong>\u5728\u5c0d\u98df\u54c1\u9032\u884c\u92b7\u552e\u6642\uff0c\u4e0d\u5f97\u5728\u5ee3\u544a\u6216\u5176\u4ed6\u8868\u793a\u4e2d\uff0c\u5c0d\u65bc\u5065\u5eb7\u4fdd\u6301\u589e\u9032\u7684\u6548\u679c\u6216\u5176\u4ed6\u5167\u95a3\u5e9c\u4ee4\u6240\u5b9a\u7684\u4e8b\u9805\uff08\u4ee5\u4e0b\u7a31\u70ba\u300c\u5065\u5eb7\u4fdd\u6301\u589e\u9032\u6548\u679c\u7b49\u300d\uff09\u9032\u884c\u8207\u4e8b\u5be6<strong>\u660e\u986f<\/strong>\u4e0d\u7b26\u7684\u8868\u793a\uff0c\u6216\u8005\u9032\u884c\u53ef\u80fd\u660e\u986f\u8aa4\u5c0e\u4eba\u7684\u8868\u793a\u3002<\/p>\n<cite>\u5065\u5eb7\u4fc3\u9032\u6cd5\u7b2c65\u689d\u7b2c1\u9805<\/cite><\/blockquote>\n\n\n\n<p>\u5728\u9019\u88e1\uff0c\u672c\u6240\u5c07\u53c3\u8003\u6d88\u8cbb\u8005\u5ef3\u516c\u5e03\u7684<a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/extravagant_advertisement\/assets\/representation_cms213_230131_01.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u300c\u95dc\u65bc\u5065\u5eb7\u98df\u54c1\u7684\u8d08\u54c1\u8868\u793a\u6cd5\u548c\u5065\u5eb7\u4fc3\u9032\u6cd5\u4e0a\u7684\u6ce8\u610f\u4e8b\u9805\u300d[\u65e5\u8a9e]<\/a>\uff08\u6d88\u8cbb\u8005\u5ef3\uff09\uff0c\u5c0d\u689d\u6587\u7684\u89e3\u91cb\u9032\u884c\u8aaa\u660e\u3002<\/p>\n\n\n\n<p>\u95dc\u65bc\u898f\u7bc4\u7684\u5c0d\u8c61\uff0c\u7531\u65bc\u898f\u5b9a\u4e86\u300c<strong>\u4efb\u4f55\u4eba<\/strong>\u300d\uff0c\u56e0\u6b64\u4e0d\u50c5\u9650\u65bc\u98df\u54c1\u88fd\u9020\u5546\u3001\u92b7\u552e\u5546\u7b49\uff0c\u9084\u5305\u62ec<strong>\u5831\u7d19\u793e\u3001\u96dc\u8a8c\u793e\u3001\u5ee3\u64ad\u516c\u53f8\u3001\u4e92\u806f\u7db2\u5a92\u9ad4\u516c\u53f8\u7b49\u5ee3\u544a\u5a92\u9ad4\u696d\u8005\uff0c\u4ee5\u53ca\u5c0d\u9019\u4e9b\u5ee3\u544a\u5a92\u9ad4\u696d\u8005\u9032\u884c\u5ee3\u544a\u4e2d\u4ecb\u548c\u4ee3\u7406\u7684\u5ee3\u544a\u4ee3\u7406\u5546\u3001\u670d\u52d9\u63d0\u4f9b\u5546\u7b49\u3002\u7279\u5225\u662f\uff0c\u9032\u884c\u8868\u793a\u7684\u696d\u8005\u5c07\u6210\u70ba\u898f\u7bc4\u7684\u5c0d\u8c61<\/strong>\uff0c\u9019\u500b\u300c\u9032\u884c\u8868\u793a\u7684\u696d\u8005\u300d\u5305\u62ec\uff1a<\/p>\n\n\n\n<ol>\n<li>\u4e0d\u50c5\u662f\u81ea\u5df1\u6216\u8207\u4ed6\u4eba\u5171\u540c\u7a4d\u6975\u6c7a\u5b9a\u8868\u793a\u5167\u5bb9\u7684\u696d\u8005\uff0c<\/li>\n\n\n\n<li>\u6839\u64da\u4ed6\u4eba\u7684\u8868\u793a\u5167\u5bb9\u8aaa\u660e\u6c7a\u5b9a\u5176\u5167\u5bb9\u7684\u696d\u8005\uff0c<\/li>\n\n\n\n<li>\u5c07\u5176\u6c7a\u5b9a\u59d4\u8a17\u7d66\u5176\u4ed6\u696d\u8005\u7684\u696d\u8005<\/li>\n<\/ol>\n\n\n\n<p>\u4e5f\u5305\u62ec\u5728\u5167\u3002\u9019\u610f\u5473\u8457\uff0c\u4f8b\u5982\uff0c\u5373\u4f7f\u5ee3\u544a\u4e3b\u5728\u4e0d\u77e5\u60c5\u7684\u60c5\u6cc1\u4e0b\uff0c<strong>\u806f\u76df\u71df\u92b7\u8005\u767c\u5e03\u4e86\u95dc\u65bc\u5ee3\u544a\u4e3b\u92b7\u552e\u7684\u5065\u5eb7\u98df\u54c1\u7684\u865b\u5047\u8a87\u5927\u5ee3\u544a<\/strong>\uff0c\u5ee3\u544a\u4e3b\u4e5f\u53ef\u80fd\u88ab\u8ffd\u7a76\u6cd5\u5f8b\u8cac\u4efb\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\uff0c\u300c\u660e\u986f\u300d\u7684\u9069\u7528\u6027\u662f\u6839\u64da\u6bcf\u500b\u5ee3\u544a\u7684\u5177\u9ad4\u60c5\u6cc1\u4f86\u5224\u65b7\u7684\uff0c\u4f8b\u5982\uff0c\u4ee5\u4e0b\u7684\u60c5\u6cc1\u53ef\u80fd\u88ab\u8a8d\u70ba\u662f\u300c\u8a87\u5927\u5ee3\u544a\u8868\u793a\u300d\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u92b7\u552e\u5065\u5eb7\u98df\u54c1\u7684\u696d\u8005\u59d4\u8a17\u4ee3\u884c\u8a55\u8ad6\u6295\u7a3f\u7684\u696d\u8005\uff0c\u5728\u8a72\u696d\u8005\u92b7\u552e\u7684\u5065\u5eb7\u98df\u54c1\u76f8\u95dc\u7db2\u7ad9\u7684\u8a55\u8ad6\u4fe1\u606f\u6b04\u4e2d\u5beb\u5165\u5927\u91cf\u8a55\u8ad6\uff0c\u6539\u8b8a\u8a55\u8ad6\u7db2\u7ad9\u4e0a\u7684\u8a55\u50f9\uff0c\u5373\u4f7f\u8a72\u5065\u5eb7\u98df\u54c1\u5728\u8a55\u8ad6\u7db2\u7ad9\u4e0a\u539f\u672c\u4e26\u672a\u7372\u5f97\u592a\u591a\u597d\u8a55\uff0c\u4e5f\u8b93\u4eba\u8aa4\u4ee5\u70ba\u8a72\u5065\u5eb7\u98df\u54c1\u7684\u5065\u5eb7\u4fdd\u6301\u589e\u9032\u6548\u679c\u7b49\u7372\u5f97\u4e86\u5927\u591a\u6578\u4e00\u822c\u6d88\u8cbb\u8005\u7684\u597d\u8a55\u3002<\/p>\n<cite><a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/extravagant_advertisement\/assets\/representation_cms213_230131_01.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u300c\u95dc\u65bc\u5065\u5eb7\u98df\u54c1\u7684\u8d08\u54c1\u8868\u793a\u6cd5\u548c\u5065\u5eb7\u4fc3\u9032\u6cd5\u4e0a\u7684\u6ce8\u610f\u4e8b\u9805\u300dp.16[\u65e5\u8a9e]<\/a><\/cite><\/blockquote>\n\n\n\n<p>\u901a\u5e38\uff0c\u4e00\u822c\u6d88\u8cbb\u8005\u5728\u5224\u65b7\u5ee3\u544a\u5167\u5bb9\u548c\u9078\u64c7\u5546\u54c1\u6642\uff0c\u6703\u8003\u616e\u5230\u5ee3\u544a\u4e2d\u53ef\u80fd\u5305\u542b\u7684\u4e00\u5b9a\u7a0b\u5ea6\u7684\u8a87\u5927\u3002\u7136\u800c\uff0c\u5728\u4e0a\u8ff0\u4f8b\u5b50\u4e2d\uff0c\u4e00\u822c\u6d88\u8cbb\u8005\u7121\u6cd5\u8a8d\u8b58\u5230\u9019\u662f\u4e00\u7a2e\u5ee3\u544a\uff0c<strong>\u4e14\u5176\u8868\u793a\u5167\u5bb9\u5c0d\u5546\u54c1\u9078\u64c7\u7684\u5f71\u97ff\u5f88\u5927<\/strong>\uff0c\u56e0\u6b64\u6210\u70ba\u4e86\u898f\u7bc4\u7684\u5c0d\u8c61\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%86%AB%E7%99%82%E6%B3%95%E4%B8%8A%E7%9A%84%E5%95%8F%E9%A1%8C\"><\/span>\u91ab\u7642\u6cd5\u4e0a\u7684\u554f\u984c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u57282017\u5e74\u7684\u91ab\u7642\u6cd5\u4fee\u8a02\u4e2d\uff0c\u5c0d\u65bc\u91ab\u7642\u76f8\u95dc\u7684\u5ee3\u544a\u898f\u7bc4\u9032\u884c\u4e86\u91cd\u65b0\u5be9\u8996\u3002\u5728\u9019\u6b21\u4fee\u8a02\u4e2d\uff0c\u5f9e\u4fdd\u8b77\u75c5\u4eba\u7684\u89d2\u5ea6\u51fa\u767c\uff0c\u5c07\u91ab\u7642\u6a5f\u69cb\u7684\u7db2\u7ad9\u7b49\u4e5f\u7d0d\u5165\u4e86\u65b0\u7684\u898f\u7bc4\u7bc4\u7587\uff0c\u540c\u6642\uff0c\u8003\u616e\u5230\u75c5\u4eba\u53ef\u80fd\u7121\u6cd5\u7372\u5f97\u4ed6\u5011\u60f3\u8981\u7684\u4fe1\u606f\uff08\u5982\u81ea\u7531\u8a3a\u7642\u7b49\uff09\u7684\u64d4\u6182\uff0c\u5728\u4e00\u5b9a\u689d\u4ef6\u4e0b\u89e3\u9664\u4e86\u5ee3\u544a\u898f\u7bc4\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u672c\u6240\u5c07\u53c3\u8003<a href=\"https:\/\/www.mhlw.go.jp\/content\/001041533.pdf\" target=\"_blank\" rel=\"noreferrer 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href=\"https:\/\/www.catv-jcta.jp\/pdf\/20141215guideline.pdf\" target=\"_blank\" rel=\"noreferrer 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href=\"https:\/\/www.catv-jcta.jp\/pdf\/20141215guideline.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u300c\u95dc\u65bc\u5c0d\u4e92\u806f\u7db2\u4e0a\u975e\u6cd5\u4fe1\u606f\u7684\u61c9\u5c0d\u6307\u5357\u300d[\u65e5\u8a9e]<\/a>\u548c<a href=\"https:\/\/www.japal.org\/wp-content\/uploads\/mt\/pdf\/notice\/20100301_0301-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u85e5\u98df\u76e3\u9ebb\u767c0301\u7b2c1\u865f2010\u5e743\u67081\u65e5[\u65e5\u8a9e]<\/a>\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B8%BD%E7%B5%90%EF%BC%9A%E5%A6%82%E6%9E%9C%E8%A6%81%E6%AA%A2%E6%9F%A5%E8%97%A5%E6%A9%9F%E6%B3%95%E7%9A%84%E8%A1%A8%E9%81%94%E8%A6%8F%E5%89%87%EF%BC%8C%E8%AB%8B%E6%89%BE%E5%BE%8B%E5%B8%AB\"><\/span>\u7e3d\u7d50\uff1a\u5982\u679c\u8981\u6aa2\u67e5\u85e5\u6a5f\u6cd5\u7684\u8868\u9054\u898f\u5247\uff0c\u8acb\u627e\u5f8b\u5e2b<span 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