{"id":58616,"date":"2023-11-09T10:34:59","date_gmt":"2023-11-09T01:34:59","guid":{"rendered":"https:\/\/monolith.law\/zh-tw\/?p=58616"},"modified":"2023-11-09T10:38:19","modified_gmt":"2023-11-09T01:38:19","slug":"media-trust-purpose-trend","status":"publish","type":"post","link":"https:\/\/monolith.law\/zh-tw\/general-corporate\/media-trust-purpose-trend","title":{"rendered":"\u54ea\u7a2e\u5a92\u9ad4\u7684\u4fe1\u8cf4\u5ea6\u6700\u9ad8\uff1f\u91dd\u5c0d\u4e0d\u540c\u76ee\u7684\uff0c\u89e3\u8aaa\u5a92\u9ad4\u7684\u4f7f\u7528\u5be6\u6cc1"},"content":{"rendered":"\n<p>\u5728\u300c\u96fb\u8996\u89c0\u770b\u6642\u9593\u9996\u6b21\u88ab\u4e92\u806f\u7db2\u4f7f\u7528\u6642\u9593\u8d85\u8d8a\uff1a\u89e3\u6790\u5a92\u9ad4\u4f7f\u7528\u5be6\u6cc1\u300d\u4e00\u6587\u4e2d\uff0c\u672c\u6240\u89e3\u91cb\u4e86\u65e5\u672c\u7e3d\u52d9\u7701\uff08\u8cc7\u8a0a\u901a\u4fe1\u653f\u7b56\u7814\u7a76\u6240\uff09\u65bc2021\u5e748\u670825\u65e5\u516c\u5e03\u7684\u300c2020\u5e74\u7248\u8cc7\u8a0a\u901a\u4fe1\u5a92\u9ad4\u4f7f\u7528\u6642\u9593\u8207\u8cc7\u8a0a\u884c\u70ba\u8abf\u67e5\u5831\u544a\u300d\u7b2c\u4e94\u7ae0\u300c\u4e3b\u8981\u793e\u4ea4\u5a92\u9ad4\u670d\u52d9\/\u61c9\u7528\u7b49\u7684\u4f7f\u7528\u7387\u300d\u7684\u6982\u8981\u3002\u5728\u9019\u88e1\uff0c\u672c\u6240\u5c07\u7e7c\u7e8c\u89e3\u91cb\u540c\u4e00\u7ae0\u7bc0\u4e2d\u300c\u5f71\u7247\u5206\u4eab\u30fb\u76f4\u64ad\u670d\u52d9\u7b49\u7684\u4f7f\u7528\u7387\u7b49\u300d\u4e4b\u5f8c\u7684\u90e8\u5206\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div 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PerfecTV!\u3001\u6709\u7dda\u96fb\u8996\u7b49\uff09\u7684\u4f7f\u7528\u7387\u53ea\u670913.1\uff05\uff0c\u9019\u662f\u56e0\u70ba\u5e74\u8f15\u4e00\u4ee3\u7684\u4f7f\u7528\u7387\u8f03\u4f4e\uff0c\u4f8b\u598250\u6b72\u7684\u4f7f\u7528\u7387\u70ba18.8\uff05\uff0c60\u6b72\u7684\u4f7f\u7528\u7387\u70ba22.0\uff05\uff0c\u800c10\u6b72\u7684\u4f7f\u7528\u7387\u53ea\u67095.8\uff05\uff0c20\u6b72\u7684\u4f7f\u7528\u7387\u70ba7.5\uff05\u3002WOWOW\u7684\u6708\u8cbb2530\u65e5\u5143\uff08\u542b\u7a05\uff09\u5c0d\u65bc10\u6b72\u548c20\u6b72\u7684\u4eba\u4f86\u8aaa\u53ef\u80fd\u6709\u4e9b\u9ad8\u3002<\/p>\n\n\n\n<p>\u5728\u6240\u6709\u5e74\u9f61\u5c64\u4e2d\uff0c<strong>YouTube\u7684\u4f7f\u7528\u7387\u6700\u9ad8\uff0c\u6240\u6709\u5e74\u9f61\u5c64\u7684\u4f7f\u7528\u7387\u70ba85.2\uff05\uff0c\u5176\u4e2d10\u6b72\u7684\u4f7f\u7528\u7387\u70ba96.5\uff05\uff0c20\u6b72\u7684\u4f7f\u7528\u7387\u70ba97.2\uff05\uff0c\u5373\u4f7f\u662f50\u6b72\u7684\u4f7f\u7528\u7387\u4e5f\u670981.2\uff05<\/strong>\u3002\u5176\u6b21\u662fAmazon Prime Video\uff0c\u6240\u6709\u5e74\u9f61\u5c64\u7684\u4f7f\u7528\u7387\u70ba29.7\uff05\uff0c\u7279\u5225\u662f20\u6b72\u7684\u4f7f\u7528\u7387\u70ba41.8\uff05\uff0c30\u6b72\u7684\u4f7f\u7528\u7387\u70ba41.6\uff05\u3002<\/p>\n\n\n\n<p>ABEMA\u572810\u6b72\u7684\u4f7f\u7528\u7387\u70ba25.4\uff05\uff0c\u6709\u76f8\u7576\u5927\u7684\u589e\u52a0\uff0c\u4f46\u662fGYAO\uff01\u3001U-NEXT\u3001Hulu\u7b49\u7684\u4f7f\u7528\u7387\u5c07\u6703\u589e\u52a0\u5230\u4f55\u7a2e\u7a0b\u5ea6\uff0c\u5f15\u8d77\u4e86\u4eba\u5011\u7684\u8208\u8da3\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/01\/media-trust-purpose-trend-3.jpg\" alt=\"\" class=\"wp-image-41814\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%9B%AE%E7%9A%84%E5%88%A5%E7%9A%84%E4%BD%BF%E7%94%A8%E5%AA%92%E9%AB%94\"><\/span>\u76ee\u7684\u5225\u7684\u4f7f\u7528\u5a92\u9ad4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u7b2c\u516d\u7ae0\u662f\u95dc\u65bc\u76ee\u7684\u5225\u7684\u4f7f\u7528\u5a92\u9ad4\uff0c\u8003\u616e\u5230\u300c\u8fc5\u901f\u77ad\u89e3\u4e16\u754c\u7684\u4e8b\u4ef6\u548c\u52d5\u614b\u300d\u3001\u300c\u7372\u5f97\u53ef\u4fe1\u8cf4\u7684\u4e16\u754c\u4e8b\u4ef6\u548c\u52d5\u614b\u4fe1\u606f\u300d\u4ee5\u53ca\u300c\u7372\u5f97\u95dc\u65bc\u5a1b\u6a02\u8208\u8da3\u7684\u4fe1\u606f\u300d\u9019\u4e09\u500b\u76ee\u7684\u3002\u70ba\u6b64\uff0c\u672c\u6240\u8abf\u67e5\u4e86\u4eba\u5011\u4f7f\u7528\u96fb\u8996\u3001\u5ee3\u64ad\u3001\u5831\u7d19\u3001\u96dc\u8a8c\u3001\u66f8\u7c4d\u3001\u4e92\u806f\u7db2\u4ee5\u53ca\u5176\u4ed6\u54ea\u4e9b\u5a92\u9ad4\u3002<\/p>\n\n\n\n<ul>\n<li><strong>\u70ba\u4e86\u300c\u8fc5\u901f\u77ad\u89e3\u4e16\u754c\u7684\u4e8b\u4ef6\u548c\u52d5\u614b\u300d\uff0c10\u81f340\u6b72\u7684\u4eba\u6700\u591a\u4f7f\u7528\u300c\u4e92\u806f\u7db2\u300d\uff0c\u800c50\u81f360\u6b72\u7684\u4eba\u5247\u6700\u591a\u4f7f\u7528\u300c\u96fb\u8996\u300d<\/strong><\/li>\n\n\n\n<li>\u70ba\u4e86\u300c\u7372\u5f97\u53ef\u4fe1\u8cf4\u7684\u4e16\u754c\u4e8b\u4ef6\u548c\u52d5\u614b\u4fe1\u606f\u300d\uff0c\u9664\u4e8620\u6b72\u7684\u4eba\u5916\uff0c\u5404\u5e74\u9f61\u6bb5\u6700\u591a\u4f7f\u7528\u300c\u96fb\u8996\u300d\uff0c\u800c<strong>\u300c\u5831\u7d19\u300d\u7684\u4f7f\u7528\u6bd4\u4f8b\u96a8\u8457\u5e74\u9f61\u7684\u589e\u9577\u800c\u589e\u52a0\uff0c\u572850\u81f360\u6b72\u7684\u4eba\u4e2d\u8d85\u904e\u4e86\u300c\u4e92\u806f\u7db2\u300d<\/strong><\/li>\n\n\n\n<li><strong>\u70ba\u4e86\u300c\u7372\u5f97\u95dc\u65bc\u5a1b\u6a02\u8208\u8da3\u7684\u4fe1\u606f\u300d\uff0c\u5404\u5e74\u9f61\u6bb5\u6700\u591a\u4f7f\u7528\u300c\u4e92\u806f\u7db2\u300d\uff0c\u572810\u81f330\u6b72\u7684\u4eba\u4e2d\u8d85\u904e80\uff05<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u9019\u5c31\u662f\u76ee\u524d\u7684\u60c5\u6cc1\u3002<\/p>\n\n\n\n<p>\u70ba\u4e86\u300c\u8fc5\u901f\u77ad\u89e3\u4e16\u754c\u7684\u4e8b\u4ef6\u548c\u52d5\u614b\u300d\uff0c10\u6b72\u7684\u4eba\u4f7f\u7528\u4e92\u806f\u7db2\u5c0d\u96fb\u8996\u7684\u6bd4\u4f8b\u70ba73.9\uff05\u5c0d23.9\uff05\uff0c\u96a8\u8457\u5e74\u9f61\u7684\u589e\u9577\uff0c\u96fb\u8996\u7684\u6bd4\u4f8b\u4e5f\u5728\u589e\u52a0\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c<strong>\u7576\u76ee\u7684\u8b8a\u70ba\u300c\u7372\u5f97\u53ef\u4fe1\u8cf4\u7684\u4e16\u754c\u4e8b\u4ef6\u548c\u52d5\u614b\u4fe1\u606f\u300d\u6642\uff0c\u9664\u4e8620\u6b72\u7684\u4eba\u5916\uff0c\u5404\u5e74\u9f61\u6bb5\u6700\u591a\u4f7f\u7528\u96fb\u8996\uff0c\u5373\u4f7f\u662f\u96fb\u8996\u4f7f\u7528\u7387\u6700\u4f4e\u768420\u6b72\uff0c\u96fb\u8996\u5c0d\u4e92\u806f\u7db2\u7684\u6bd4\u4f8b\u4e5f\u662f42.3\uff05\u5c0d43.2\uff05\u3002\u300c\u53ef\u4fe1\u8cf4\u7684\u4fe1\u606f\u300d\u4ecd\u7136\u4e3b\u8981\u4f86\u81ea\u96fb\u8996\u3002<\/strong><\/p>\n\n\n\n<p>\u70ba\u4e86\u300c\u7372\u5f97\u95dc\u65bc\u5a1b\u6a02\u8208\u8da3\u7684\u4fe1\u606f\u300d\uff0c\u6240\u6709\u5e74\u9f61\u6bb5\u90fd\u6700\u591a\u4f7f\u7528\u4e92\u806f\u7db2\uff0c\u5373\u4f7f\u662f\u6700\u4f4e\u768460\u6b72\uff0c\u4e5f\u670939.0\uff05\u3002<\/p>\n\n\n\n<p>\u5831\u7d19\u5728\u300c\u8fc5\u901f\u77ad\u89e3\u4e16\u754c\u7684\u4e8b\u4ef6\u548c\u52d5\u614b\u300d\u7684\u4f7f\u7528\u5e7e\u4e4e\u70ba0\uff05\uff0c\u4f46\u5728\u300c\u7372\u5f97\u53ef\u4fe1\u8cf4\u7684\u4e16\u754c\u4e8b\u4ef6\u548c\u52d5\u614b\u4fe1\u606f\u300d\u7684\u4f7f\u7528\u4e2d\uff0c\u6240\u6709\u5e74\u9f61\u6bb5\u90fd\u670915.5\uff05\uff0c\u5373\u4f7f\u662f\u6700\u4f4e\u768410\u6b72\uff0c\u4e5f\u67097.7\uff05\u3002\u300c\u7372\u5f97\u95dc\u65bc\u5a1b\u6a02\u8208\u8da3\u7684\u4fe1\u606f\u300d\u7684\u4f7f\u7528\u4e5f\u67096.1\uff05\uff0c\u800c10\u6b72\u7684\u4eba\u67096.3\uff05\uff0c\u5118\u7ba1\u5831\u7d19\u7684\u4f7f\u7528\u7387\u5df2\u7d93\u964d\u4f4e\uff0c\u4f46\u5728\u5e74\u8f15\u4eba\u4e2d\u4ecd\u7136\u767c\u63ee\u8457\u4e00\u5b9a\u7684\u4f5c\u7528\u3002<\/p>\n\n\n\n<p>\u9019\u8207\u63a5\u4e0b\u4f86\u7684\u300c\u5a92\u9ad4\u7684\u91cd\u8981\u6027\u548c\u4fe1\u8cf4\u5ea6\u300d\u6709\u95dc\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/01\/media-trust-purpose-trend-2.jpg\" alt=\"\" class=\"wp-image-41813\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AA%92%E9%AB%94%E7%9A%84%E9%87%8D%E8%A6%81%E6%80%A7%E8%88%87%E5%AA%92%E9%AB%94%E7%9A%84%E5%8F%AF%E4%BF%A1%E5%BA%A6\"><\/span>\u5a92\u9ad4\u7684\u91cd\u8981\u6027\u8207\u5a92\u9ad4\u7684\u53ef\u4fe1\u5ea6<span 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/01\/media-trust-purpose-trend-1.jpg\" alt=\"\" class=\"wp-image-41812\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%96%B0%E5%9E%8B%E5%86%A0%E7%8B%80%E7%97%85%E6%AF%92%E5%B0%8E%E8%87%B4%E7%9A%84%E5%B1%85%E5%AE%B6%E6%99%82%E9%96%93%E8%AE%8A%E5%8C%96\"><\/span>\u65b0\u578b\u51a0\u72c0\u75c5\u6bd2\u5c0e\u81f4\u7684\u5c45\u5bb6\u6642\u9593\u8b8a\u5316<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u9019\u6b21\u7684\u8abf\u67e5\u4e2d\uff0c\u672c\u6240\u4e5f\u5c0d\u300c\u65b0\u578b\u51a0\u72c0\u75c5\u6bd2\u611f\u67d3\u75c7\u64f4\u6563\u5c0e\u81f4\u7684\u5c45\u5bb6\u6642\u9593\u8b8a\u5316\u7b49\u300d\u9032\u884c\u4e86\u8abf\u67e5\u4f5c\u70ba\u300c\u53c3\u8003\u300d\u3002\u7d50\u679c\u986f\u793a\uff0c<\/p>\n\n\n\n<ul>\n<li>\u8207\u4e00\u5e74\u524d\uff082019\u5e741\u6708\uff09\u76f8\u6bd4\uff0c\u5168\u5e74\u9f61\u5c64\u4e2d\u670960.8\uff05\u7684\u4eba\u8868\u793a\u5c45\u5bb6\u6642\u9593\u300c\u589e\u52a0\u4e86\u300d<\/li>\n\n\n\n<li>\u589e\u52a0\u7684\u6642\u9593\u4e2d\uff0c\u5168\u5e74\u9f61\u5c64\u548c\u5404\u5e74\u9f61\u5c64\u4e2d\u300c\u5a1b\u6a02\u8208\u8da3\uff08\u5305\u62ec\u89c0\u770b\u96fb\u8996\u3001\u73a9\u904a\u6232\u7b49\uff09\u300d\u7684\u6bd4\u4f8b\u6700\u9ad8\uff0c\u5176\u4e2d10\u4ee3\u8d85\u904e80\uff05<\/li>\n<\/ul>\n\n\n\n<p>\u96d6\u7136\u9019\u662f\u7406\u6240\u7576\u7136\u7684\uff0c\u4f46\u5728\u6240\u6709\u5e74\u9f61\u5c64\u4e2d\u300c\u5c45\u5bb6\u6642\u9593\u589e\u52a0\u4e86\u300d\uff0c\u6709\u8da3\u7684\u662f\uff0c\u96a8\u8457\u5e74\u9f61\u7684\u589e\u9577\uff0c\u9019\u4e00\u6bd4\u4f8b\u6b63\u5728\u6e1b\u5c11\u3002\u9019\u53ef\u80fd\u662f\u56e0\u70ba\u5728\u51a0\u72c0\u75c5\u6bd2\u7206\u767c\u4e4b\u524d\uff0c\u5c45\u5bb6\u6642\u9593\u5c31\u5df2\u7d93\u5f88\u9577\u4e86\u3002<\/p>\n\n\n\n<p><strong>\u589e\u52a0\u7684\u6642\u9593\u4e2d\uff0c\u6240\u6709\u5e74\u9f61\u5c64\u4e2d\u300c\u5a1b\u6a02\u8208\u8da3\uff08\u5305\u62ec\u89c0\u770b\u96fb\u8996\u3001\u73a9\u904a\u6232\u7b49\uff09\u300d\u7684\u6bd4\u4f8b\u6700\u9ad8\uff0c<\/strong>\u96d6\u713610\u4ee3\u662f\u6700\u9ad8\u7684\uff0c\u4f4660\u4ee3\u820710\u4ee3\u7684\u6bd4\u4f8b\u5e7e\u4e4e\u76f8\u540c\u3002<\/p>\n\n\n\n<p><strong>\u5728\u300c\u5a1b\u6a02\u8208\u8da3\uff08\u5305\u62ec\u89c0\u770b\u96fb\u8996\u3001\u73a9\u904a\u6232\u7b49\uff09\u300d\u4e2d\uff0c\u6240\u6709\u5e74\u9f61\u5c64\u4e2d\u300c\u89c0\u770b\u96fb\u8996\u300d\u7684\u6bd4\u4f8b\u7d04\u5360\u4e00\u534a\uff0c10\u4ee3\u548c20\u4ee3\u4e2d\u7279\u5225\u591a\u7684\u662f\u300c\u73a9\u904a\u6232\u300d\u548c\u300c\u89c0\u770b\u5f71\u7247\u5206\u4eab\u670d\u52d9\u300d\u3002<\/strong><\/p>\n\n\n\n<p>\u300c\u89c0\u770b\u65b0\u805e\u7db2\u7ad9\u6216\u76f4\u64ad\u65b0\u805e\u300d\u7684\u6bd4\u4f8b\u5728\u6240\u6709\u5e74\u9f61\u5c64\u4e2d\u70ba28.3\uff05\uff0c\u572830\u4ee3\u4ee5\u4e0a\u70ba30\uff05\u5de6\u53f3\uff0c\u96d6\u7136\u9019\u4e26\u4e0d\u7b97\u9ad8\uff0c\u4f46\u572810\u4ee3\u4e2d\u53ea\u670915.5\uff05\uff0c\u572820\u4ee3\u4e2d\u53ea\u670919.7\uff05\u3002\u300c\u95b1\u8b80\u5831\u7d19\u300d\u7684\u6bd4\u4f8b\uff0c60\u4ee3\u70ba33.3\uff05\uff0c\u800c10\u4ee3\u53ea\u67091.4\uff05\uff0c\u53ef\u4ee5\u8aaa\u5e74\u8f15\u4e00\u4ee3\u5e7e\u4e4e\u4e0d\u900f\u904e\u96fb\u8996\u4ee5\u5916\u7684\u65b9\u5f0f\u7372\u53d6\u65b0\u805e\u3002<\/p>\n\n\n\n<h2 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