{"id":67468,"date":"2024-04-10T16:02:38","date_gmt":"2024-04-10T07:02:38","guid":{"rendered":"https:\/\/monolith.law\/zh-tw\/?p=67468"},"modified":"2024-04-30T20:40:11","modified_gmt":"2024-04-30T11:40:11","slug":"checkpoints-meo-contract","status":"publish","type":"post","link":"https:\/\/monolith.law\/zh-tw\/general-corporate\/checkpoints-meo-contract","title":{"rendered":"\u5728MEO\u7b56\u7565\u7684\u696d\u52d9\u59d4\u8a17\u5408\u7d04\u4e2d\u7684\u6aa2\u67e5\u91cd\u9ede"},"content":{"rendered":"\n<p>\u8fd1\u5e74\u4f86\uff0c\u5c0b\u627e\u65b0\u7684\u5546\u5e97\u6216\u670d\u52d9\u6642\uff0c\u9996\u5148\u4f7f\u7528Google\u641c\u5c0b\u7684\u4eba\u6578\u6b63\u5728\u589e\u52a0\u3002\u7279\u5225\u662f\u5728\u5c0b\u627e\u5bb6\u88e1\u6216\u516c\u53f8\u9644\u8fd1\u7684\u9910\u5ef3\u6216\u91ab\u9662\u7b49\u6642\uff0c\u5982\u679c\u4f7f\u7528\u667a\u80fd\u624b\u6a5f\uff0cGoogle\u5730\u5716\u6703\u986f\u793a\u51fa\u8ddd\u96e2\u7576\u524d\u4f4d\u7f6e\u6700\u8fd1\u7684\u5546\u5e97\u7b49\uff0c\u56e0\u6b64\u53ef\u80fd\u6709\u8a31\u591a\u4eba\u6b63\u5728\u4f7f\u7528\u3002<\/p>\n\n\n\n<p>\u5c0d\u65bc\u5546\u5e97\u4f86\u8aaa\uff0c\u5982\u679c\u5728Google\u5730\u5716\u4e0a\u512a\u5148\u986f\u793a\u81ea\u5df1\u7684\u5546\u5e97\u8a73\u7d30\u4fe1\u606f\uff0c\u5247\u53ef\u80fd\u6027\u9ad8\u7684\u6703\u5c0e\u81f4\u5f8c\u7e8c\u7684\u5230\u5e97\u3002\u56e0\u6b64\uff0c\u5c0d\u65bc\u5728Google\u5730\u5716\u4e0a\u5c07\u8a73\u7d30\u4fe1\u606f\u986f\u793a\u5728\u4e0a\u4f4d\u7684MEO\u7b56\u7565\u7684\u9700\u6c42\u6b63\u5728\u589e\u52a0\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u672c\u6240\u5c07\u89e3\u91cb\u5c08\u9580\u5f9e\u4e8bMEO\u7b56\u7565\u7684\u5c08\u696d\u4eba\u54e1\u8207\u59d4\u8a17\u4eba\u7c3d\u8a02\u7684\u696d\u52d9\u59d4\u8a17\u5951\u7d04\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/checkpoints-meo-contract\/#%E4%BD%95%E8%AC%82MEO%E7%AD%96%E7%95%A5\" title=\"\u4f55\u8b02MEO\u7b56\u7565\">\u4f55\u8b02MEO\u7b56\u7565<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/checkpoints-meo-contract\/#MEO%E7%AD%96%E7%95%A5%E6%A5%AD%E5%8B%99%E5%A7%94%E8%A8%97%E5%90%88%E7%B4%84%E7%9A%84%E9%87%8D%E8%A6%81%E8%A6%81%E9%BB%9E\" title=\" MEO\u7b56\u7565\u696d\u52d9\u59d4\u8a17\u5408\u7d04\u7684\u91cd\u8981\u8981\u9ede\"> MEO\u7b56\u7565\u696d\u52d9\u59d4\u8a17\u5408\u7d04\u7684\u91cd\u8981\u8981\u9ede<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/checkpoints-meo-contract\/#%E6%A5%AD%E5%8B%99%E5%85%A7%E5%AE%B9%E7%9B%B8%E9%97%9C%E8%A6%8F%E5%AE%9A\" title=\"\u696d\u52d9\u5167\u5bb9\u76f8\u95dc\u898f\u5b9a\">\u696d\u52d9\u5167\u5bb9\u76f8\u95dc\u898f\u5b9a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/checkpoints-meo-contract\/#%E9%97%9C%E6%96%BC%E5%A0%B1%E9%85%AC%E6%94%AF%E4%BB%98%E7%9A%84%E6%A2%9D%E6%AC%BE\" title=\"\u95dc\u65bc\u5831\u916c\u652f\u4ed8\u7684\u689d\u6b3e\">\u95dc\u65bc\u5831\u916c\u652f\u4ed8\u7684\u689d\u6b3e<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" 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class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/checkpoints-meo-contract\/#%E9%97%9C%E6%96%BC%E5%90%88%E7%B4%84%E6%9C%9F%E9%96%93%E7%9A%84%E6%A2%9D%E6%AC%BE\" title=\"\u95dc\u65bc\u5408\u7d04\u671f\u9593\u7684\u689d\u6b3e\">\u95dc\u65bc\u5408\u7d04\u671f\u9593\u7684\u689d\u6b3e<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/checkpoints-meo-contract\/#%E7%B8%BD%E7%B5%90\" title=\"\u7e3d\u7d50\">\u7e3d\u7d50<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/checkpoints-meo-contract\/#%E7%94%B1%E6%9C%AC%E4%BA%8B%E5%8B%99%E6%89%80%E6%8F%90%E4%BE%9B%E7%9A%84%E5%A5%91%E7%B4%84%E6%92%B0%E5%AF%AB%E8%88%87%E5%AF%A9%E6%9F%A5%E7%AD%89%E6%9C%8D%E5%8B%99%E4%BB%8B%E7%B4%B9\" title=\"\u7531\u672c\u4e8b\u52d9\u6240\u63d0\u4f9b\u7684\u5951\u7d04\u64b0\u5beb\u8207\u5be9\u67e5\u7b49\u670d\u52d9\u4ecb\u7d39\">\u7531\u672c\u4e8b\u52d9\u6240\u63d0\u4f9b\u7684\u5951\u7d04\u64b0\u5beb\u8207\u5be9\u67e5\u7b49\u670d\u52d9\u4ecb\u7d39<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BD%95%E8%AC%82MEO%E7%AD%96%E7%95%A5\"><\/span>\u4f55\u8b02MEO\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u7576\u672c\u6240\u5728\u5916\u51fa\u6642\uff0c\u53ef\u80fd\u6703\u4f7f\u7528\u667a\u80fd\u624b\u6a5f\u4f86\u641c\u7d22\u9644\u8fd1\u7684\u9910\u98f2\u5e97\u3002\u7576\u672c\u6240\u5728Google\u641c\u7d22\u6216Google\u5730\u5716\u4e0a\u641c\u7d22\u5546\u5e97\u7b49\u6642\uff0c\u6703\u6709\u4e00\u500b\u529f\u80fd\uff0c\u53ef\u4ee5\u5c07\u8207\u7576\u524d\u4f4d\u7f6e\u76f8\u8fd1\u7684\u5546\u5e97\u7b49\u7684\u8a73\u7d30\u4fe1\u606f\u4ee5\u5730\u5716\u5f62\u5f0f\u4e00\u89bd\u7121\u907a\uff0c\u5982\u4e0b\u6240\u793a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith-law.jp\/wp-content\/uploads\/2020\/03\/MEO.png\" alt=\"\" class=\"wp-image-8104\" \/><figcaption class=\"wp-element-caption\">\u6458\u81eaGoogle\u5730\u5716\u3002<\/figcaption><\/figure>\n\n\n\n<p>\u9019\u662fGoogle\u7684\u4e00\u9805\u9762\u5411\u5546\u5bb6\u7684\u670d\u52d9\uff0c\u540d\u70baGoogle My Business\u3002\u5728\u8a3b\u518a\u4e86\u8a72\u670d\u52d9\u7684\u5546\u5e97\u4e2d\uff0c\u6703\u512a\u5148\u986f\u793a\u8207\u641c\u7d22\u95dc\u9375\u5b57\u76f8\u95dc\u6027\u9ad8\u7684\u3001\u8207\u7576\u524d\u4f4d\u7f6e\u76f8\u8fd1\u7684\u3001\u77e5\u540d\u5ea6\u9ad8\u7684\u5546\u5e97\u7b49\u3002<\/p>\n\n\n\n<p>\u7279\u5225\u662f\uff0c\u7576\u672c\u6240\u5728Google\u641c\u7d22\u4e2d\u4f7f\u7528\u300c\u5730\u540d+\u884c\u696d\u300d\u7b49\u95dc\u9375\u5b57\u9032\u884c\u641c\u7d22\u6642\uff0cGoogle\u5730\u5716\u548c\u5546\u5e97\u7b49\u7684\u4fe1\u606f\u4e00\u89bd\u6703\u88ab\u986f\u793a\u5728\u641c\u7d22\u7d50\u679c\u7684\u6700\u4e0a\u65b9\u3002\u56e0\u6b64\uff0c\u5982\u679c\u80fd\u5c07\u5546\u5e97\u7b49\u986f\u793a\u5728\u9019\u500b\u4e00\u89bd\u4e2d\uff0c\u5247\u6709\u53ef\u80fd\u76f4\u63a5\u5c0e\u81f4\u92b7\u552e\u589e\u52a0\u3002<\/p>\n\n\n\n<p>\u70ba\u4e86\u8b93\u5546\u5e97\u7b49\u5728Google\u5730\u5716\u4e0a\u7372\u5f97\u512a\u5148\u986f\u793a\uff0c\u672c\u6240\u9700\u8981\u9032\u884c\u6240\u8b02\u7684MEO\u7b56\u7565\u3002MEO\u662fMap Engine Optimization\u7684\u7e2e\u5beb\u3002\u7576\u5546\u5e97\u7b49\u59d4\u8a17\u5c08\u696d\u6a5f\u69cb\u9032\u884cMEO\u7b56\u7565\u6642\uff0c\u4ed6\u5011\u6703\u7c3d\u8a02\u4e00\u4efdMEO\u7b56\u7565\u696d\u52d9\u59d4\u8a17\u5951\u7d04\uff0c\u9019\u5c31\u662f\u672c\u6240\u4eca\u5929\u8981\u89e3\u91cb\u7684\u3002\u53e6\u5916\uff0c\u95dc\u65bc\u5728Google\u641c\u7d22\u7d50\u679c\u9801\u9762\u6216\u7b2c\u4e09\u65b9\u7db2\u7ad9\u4e0a\u6295\u653e\u5ee3\u544a\u7684\u5951\u7d04\uff0c\u672c\u6240\u5df2\u5728\u4e0b\u9762\u7684\u6587\u7ae0\u4e2d\u8a73\u7d30\u89e3\u91cb\u3002<br><\/p>\n\n\n\n<p><a href=\"https:\/\/monolith-law.jp\/corporate\/explanation-of-internet-advertising-agency-contract\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith-law.jp\/corporate\/explanation-of-internet-advertising-agency-contract[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MEO%E7%AD%96%E7%95%A5%E6%A5%AD%E5%8B%99%E5%A7%94%E8%A8%97%E5%90%88%E7%B4%84%E7%9A%84%E9%87%8D%E8%A6%81%E8%A6%81%E9%BB%9E\"><\/span> MEO\u7b56\u7565\u696d\u52d9\u59d4\u8a17\u5408\u7d04\u7684\u91cd\u8981\u8981\u9ede<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith-law.jp\/wp-content\/uploads\/2020\/03\/shutterstock_603801848-1024x683.jpg\" alt=\"\" class=\"wp-image-8048\" \/><figcaption class=\"wp-element-caption\">\u672c\u6240\u5c07\u5217\u51faMEO\u7b56\u7565\u696d\u52d9\u59d4\u8a17\u5408\u7d04\u4e2d\u7684\u91cd\u8981\u4e8b\u9805\u3002<\/figcaption><\/figure>\n\n\n\n<p>\u7576\u5c07MEO\u7b56\u7565\u59d4\u8a17\u7d66\u5c08\u696d\u6a5f\u69cb\u6642\uff0c\u672c\u6240\u6703\u88fd\u4f5c\u696d\u52d9\u59d4\u8a17\u5408\u7d04\u3002\u56e0\u6b64\uff0c\u4ee5\u4e0b\u5c07\u89e3\u91cb\u5728MEO\u7b56\u7565\u696d\u52d9\u59d4\u8a17\u5408\u7d04\u4e2d\u7684\u91cd\u8981\u689d\u6b3e\u3002\u5728\u4ee5\u4e0b\u63d0\u51fa\u7684\u689d\u6b3e\u6848\u4e2d\uff0c\u300c\u7532\u65b9\u300d\u662f\u59d4\u8a17MEO\u7b56\u7565\u7684\u5546\u5e97\u7b49\uff0c\u300c\u4e59\u65b9\u300d\u662f\u5c08\u696d\u6a5f\u69cb\u3002\u53e6\u5916\uff0c\u95dc\u65bc\u4e00\u822c\u696d\u52d9\u59d4\u8a17\u5408\u7d04\uff0c\u672c\u6240\u5728\u4e0b\u9762\u7684\u6587\u7ae0\u4e2d\u8a73\u7d30\u89e3\u91cb\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith-law.jp\/corporate\/regulation-of-outsourcing-contract\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith-law.jp\/corporate\/regulation-of-outsourcing-contract[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%A5%AD%E5%8B%99%E5%85%A7%E5%AE%B9%E7%9B%B8%E9%97%9C%E8%A6%8F%E5%AE%9A\"><\/span>\u696d\u52d9\u5167\u5bb9\u76f8\u95dc\u898f\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color 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