{"id":69447,"date":"2024-07-11T21:14:25","date_gmt":"2024-07-11T12:14:25","guid":{"rendered":"https:\/\/monolith.law\/zh-tw\/?p=69447"},"modified":"2024-07-26T13:32:42","modified_gmt":"2024-07-26T04:32:42","slug":"medical-advertising-guidelines","status":"publish","type":"post","link":"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-guidelines","title":{"rendered":"\u9055\u53cd\u91ab\u7642\u5ee3\u544a\u898f\u7bc4\u7684\u5ee3\u544a\u662f\u4ec0\u9ebc?\u89e3\u8aaa\u6307\u5357\u4e2d\u7684NG\u6848\u4f8b"},"content":{"rendered":"\n<p>\u5728\u5ba3\u50b3\u91ab\u9662\u6216\u8a3a\u6240\u7b49\u91ab\u7642\u6a5f\u69cb\u7684\u5ee3\u544a\u4e2d\uff0c\u5fc5\u9808\u9075\u5b88\u300a\u65e5\u672c\u91ab\u7642\u6cd5\u300b\u548c\u300a\u65e5\u672c\u91ab\u7642\u5ee3\u544a\u6307\u5357\u300b\u7684\u76f8\u95dc\u898f\u5b9a\u3002\u7279\u5225\u662f\u5728\u300a\u65e5\u672c\u91ab\u7642\u5ee3\u544a\u6307\u5357\u300b\u4e2d\uff0c\u9664\u4e86\u300a\u65e5\u672c\u91ab\u7642\u6cd5\u300b\u660e\u6587\u898f\u5b9a\u7684\u5167\u5bb9\u5916\uff0c\u9084\u7d30\u81f4\u5730\u8a2d\u5b9a\u4e86\u8a31\u591a\u7981\u6b62\u4e8b\u9805\u3002\u5728\u767c\u5e03\u91ab\u7642\u5ee3\u544a\u6642\uff0c\u52d9\u5fc5\u8981\u4ed4\u7d30\u6aa2\u67e5\u9019\u5169\u9805\u898f\u7bc4\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u5373\u4f7f\u95b1\u8b80\u4e86\u539a\u751f\u52de\u52d5\u7701\u7684\u6307\u5357\uff0c\u4ecd\u6709\u8a31\u591a\u4eba\u4e0d\u6e05\u695a\u5177\u9ad4\u54ea\u4e9b\u5ee3\u544a\u6703\u88ab\u8996\u70ba\u9055\u6cd5\u3002\u9019\u6a23\u7684\u60c5\u6cc1\u4e26\u4e0d\u5c11\u898b\u3002<\/p>\n\n\n\n<p>\u672c\u6587\u5c07\u6839\u64da\u539a\u751f\u52de\u52d5\u7701\u7684\u6848\u4f8b\u89e3\u8aaa\u66f8\uff0c\u4ecb\u7d39\u91ab\u7642\u5ee3\u544a\u76f8\u95dc\u898f\u5236\u7684\u6982\u8981\u4ee5\u53ca\u5177\u9ad4\u53ef\u80fd\u9055\u6cd5\u7684\u5ee3\u544a\u4e8b\u4f8b\u3002\u672c\u6240\u5c07\u8a73\u7d30\u89e3\u8aaa\u6307\u5357\u4e2d\u5b9a\u7fa9\u7684\u7981\u6b62\u4e8b\u9805\u548c\u767c\u5e03\u5ee3\u544a\u6642\u61c9\u6ce8\u610f\u7684\u4e8b\u9805\uff0c\u8acb\u52d9\u5fc5\u53c3\u8003\u3002<\/p>\n\n\n\n<div 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title=\"\u91ab\u7642\u5ee3\u544a\u898f\u5236\u7684\u5b97\u65e8\">\u91ab\u7642\u5ee3\u544a\u898f\u5236\u7684\u5b97\u65e8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-guidelines\/#%E9%86%AB%E7%99%82%E5%BB%A3%E5%91%8A%E7%9A%84%E9%81%A9%E7%94%A8%E6%80%A7%E8%88%87%E8%A6%8F%E7%AF%84%E5%B0%8D%E8%B1%A1\" title=\"\u91ab\u7642\u5ee3\u544a\u7684\u9069\u7528\u6027\u8207\u898f\u7bc4\u5c0d\u8c61\">\u91ab\u7642\u5ee3\u544a\u7684\u9069\u7528\u6027\u8207\u898f\u7bc4\u5c0d\u8c61<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-guidelines\/#%E5%BB%A3%E5%91%8A%E5%8F%AF%E8%83%BD%E4%BA%8B%E9%A0%85%E6%98%AF%E4%BB%80%E9%BA%BC\" title=\"\u5ee3\u544a\u53ef\u80fd\u4e8b\u9805\u662f\u4ec0\u9ebc\">\u5ee3\u544a\u53ef\u80fd\u4e8b\u9805\u662f\u4ec0\u9ebc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-guidelines\/#%E5%BB%A3%E5%91%8A%E5%8F%AF%E8%83%BD%E4%BA%8B%E9%A0%85%E7%9A%84%E9%99%90%E5%AE%9A%E8%A7%A3%E9%99%A4%E8%A6%81%E4%BB%B6\" title=\"\u5ee3\u544a\u53ef\u80fd\u4e8b\u9805\u7684\u9650\u5b9a\u89e3\u9664\u8981\u4ef6\">\u5ee3\u544a\u53ef\u80fd\u4e8b\u9805\u7684\u9650\u5b9a\u89e3\u9664\u8981\u4ef6<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-guidelines\/#%E9%86%AB%E7%99%82%E5%BB%A3%E5%91%8A%E6%8C%87%E5%8D%97%E6%89%80%E5%AE%9A%E4%B9%8B%E7%A6%81%E6%AD%A2%E4%BA%8B%E9%A0%85\" title=\"\u91ab\u7642\u5ee3\u544a\u6307\u5357\u6240\u5b9a\u4e4b\u7981\u6b62\u4e8b\u9805\">\u91ab\u7642\u5ee3\u544a\u6307\u5357\u6240\u5b9a\u4e4b\u7981\u6b62\u4e8b\u9805<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-guidelines\/#%E6%90%8D%E5%AE%B3%E5%93%81%E5%91%B3%E7%9A%84%E9%86%AB%E7%99%82%E5%BB%A3%E5%91%8A%E5%85%B7%E9%AB%94%E4%BE%8B%E5%AD%90\" title=\"\u640d\u5bb3\u54c1\u5473\u7684\u91ab\u7642\u5ee3\u544a\u5177\u9ad4\u4f8b\u5b50\">\u640d\u5bb3\u54c1\u5473\u7684\u91ab\u7642\u5ee3\u544a\u5177\u9ad4\u4f8b\u5b50<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-guidelines\/#%E8%88%87%E6%89%80%E6%8F%90%E4%BE%9B%E7%9A%84%E9%86%AB%E7%99%82%E6%9C%8D%E5%8B%99%E7%84%A1%E7%9B%B4%E6%8E%A5%E9%97%9C%E8%81%AF%E7%9A%84%E8%AA%98%E5%B0%8E%E6%80%A7%E5%85%A7%E5%AE%B9\" title=\"\u8207\u6240\u63d0\u4f9b\u7684\u91ab\u7642\u670d\u52d9\u7121\u76f4\u63a5\u95dc\u806f\u7684\u8a98\u5c0e\u6027\u5167\u5bb9\">\u8207\u6240\u63d0\u4f9b\u7684\u91ab\u7642\u670d\u52d9\u7121\u76f4\u63a5\u95dc\u806f\u7684\u8a98\u5c0e\u6027\u5167\u5bb9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-guidelines\/#%E5%BC%B7%E8%AA%BF%E8%B2%BB%E7%94%A8%E7%9A%84%E5%BB%A3%E5%91%8A\" title=\"\u5f37\u8abf\u8cbb\u7528\u7684\u5ee3\u544a\">\u5f37\u8abf\u8cbb\u7528\u7684\u5ee3\u544a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-guidelines\/#%E9%86%AB%E7%99%82%E5%BB%A3%E5%91%8A%E5%88%8A%E7%99%BB%E9%A0%88%E6%B3%A8%E6%84%8F%E7%9A%84%E6%A1%88%E4%BE%8B\" title=\"\u91ab\u7642\u5ee3\u544a\u520a\u767b\u9808\u6ce8\u610f\u7684\u6848\u4f8b\">\u91ab\u7642\u5ee3\u544a\u520a\u767b\u9808\u6ce8\u610f\u7684\u6848\u4f8b<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-guidelines\/#%E8%97%A5%E5%93%81%E7%9A%84%E9%8A%B7%E5%94%AE%E5%90%8D%E7%A8%B1\" title=\"\u85e5\u54c1\u7684\u92b7\u552e\u540d\u7a31\">\u85e5\u54c1\u7684\u92b7\u552e\u540d\u7a31<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-guidelines\/#%E6%A9%AB%E5%B9%85%E5%BB%A3%E5%91%8A%E8%88%87%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E5%BB%A3%E5%91%8A\" title=\"\u6a6b\u5e45\u5ee3\u544a\u8207\u641c\u5c0b\u5f15\u64ce\u5ee3\u544a\">\u6a6b\u5e45\u5ee3\u544a\u8207\u641c\u5c0b\u5f15\u64ce\u5ee3\u544a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-guidelines\/#%E5%83%85%E9%99%90%E7%89%B9%E5%AE%9A%E4%BA%BA%E5%A3%AB%E7%80%8F%E8%A6%BD%E7%9A%84%E5%BB%A3%E5%91%8A\" title=\"\u50c5\u9650\u7279\u5b9a\u4eba\u58eb\u700f\u89bd\u7684\u5ee3\u544a\">\u50c5\u9650\u7279\u5b9a\u4eba\u58eb\u700f\u89bd\u7684\u5ee3\u544a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-guidelines\/#%E7%B8%BD%E7%B5%90%EF%BC%9A%E9%86%AB%E7%99%82%E5%BB%A3%E5%91%8A%E7%9A%84%E8%99%95%E7%90%86%E9%9C%80%E8%A6%81%E5%B0%88%E6%A5%AD%E7%9F%A5%E8%AD%98\" title=\"\u7e3d\u7d50\uff1a\u91ab\u7642\u5ee3\u544a\u7684\u8655\u7406\u9700\u8981\u5c08\u696d\u77e5\u8b58\">\u7e3d\u7d50\uff1a\u91ab\u7642\u5ee3\u544a\u7684\u8655\u7406\u9700\u8981\u5c08\u696d\u77e5\u8b58<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/medical-advertising-guidelines\/#%E6%9C%AC%E6%89%80%E6%8F%90%E4%BE%9B%E7%9A%84%E5%B0%8D%E7%AD%96%E4%BB%8B%E7%B4%B9\" title=\"\u672c\u6240\u63d0\u4f9b\u7684\u5c0d\u7b56\u4ecb\u7d39\">\u672c\u6240\u63d0\u4f9b\u7684\u5c0d\u7b56\u4ecb\u7d39<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AF%E9%86%AB%E7%99%82%E5%BB%A3%E5%91%8A%E8%A6%8F%E7%AF%84%EF%BC%9F\"><\/span>\u4ec0\u9ebc\u662f\u91ab\u7642\u5ee3\u544a\u898f\u7bc4\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u91ab\u7642\u5ee3\u544a\u6307\u7684\u662f\u8207\u91ab\u696d\u3001\u91ab\u9662\u6216\u8a3a\u6240\u76f8\u95dc\u7684\u5ee3\u544a\u3002\u9019\u4e9b\u5ee3\u544a\u53d7\u5230\u300a\u65e5\u672c\u91ab\u7642\u6cd5\u300b(Japanese Medical Practitioners&#8217; Act)\u53ca\u5176\u4ed6\u76f8\u95dc\u898f\u5b9a\u7684\u7ba1\u5236\u3002<\/p>\n\n\n\n<p>\u672c\u6587\u5c07\u89e3\u8aaa\u91ab\u7642\u5ee3\u544a\u898f\u7bc4\u7684\u6982\u8981\u3002<\/p>\n\n\n\n<ul>\n<li>\u91ab\u7642\u5ee3\u544a\u898f\u7bc4\u7684\u5b97\u65e8<\/li>\n\n\n\n<li>\u91ab\u7642\u5ee3\u544a\u7684\u9069\u7528\u7bc4\u570d\u8207\u7ba1\u5236\u5c0d\u8c61<\/li>\n\n\n\n<li>\u91ab\u7642\u5ee3\u544a\u898f\u7bc4\u4e2d\u6240\u5b9a\u7fa9\u7684\u7981\u6b62\u4e8b\u9805<\/li>\n\n\n\n<li>\u53ef\u9032\u884c\u7684\u5ee3\u544a\u4e8b\u9805<\/li>\n<\/ul>\n\n\n\n<p>\u5982\u679c\u60a8\u5c0d\u91ab\u7642\u5ee3\u544a\u898f\u7bc4\u662f\u4f55\u7a2e\u5236\u5ea6\u611f\u5230\u4e0d\u660e\u767d\uff0c\u8acb\u52d9\u5fc5\u53c3\u8003\u672c\u6587\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%86%AB%E7%99%82%E5%BB%A3%E5%91%8A%E8%A6%8F%E5%88%B6%E7%9A%84%E5%AE%97%E6%97%A8\"><\/span>\u91ab\u7642\u5ee3\u544a\u898f\u5236\u7684\u5b97\u65e8<span 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\/><\/figure>\n\n\n\n<p>\u91ab\u7642\u5ee3\u544a\u57fa\u65bc\u4ee5\u4e0b\u5e7e\u9ede\u8003\u91cf\uff0c\u539f\u5247\u4e0a\u662f\u88ab\u7981\u6b62\u7684\u3002<\/p>\n\n\n\n<ol>\n<li>\u91ab\u7642\u670d\u52d9\u6d89\u53ca\u4eba\u7684\u751f\u547d\u8207\u8eab\u9ad4\uff0c\u82e5\u56e0\u4e0d\u7576\u5ee3\u544a\u8a98\u5c0e\u800c\u63a5\u53d7\u4e0d\u9069\u7576\u7684\u670d\u52d9\uff0c\u76f8\u8f03\u65bc\u5176\u4ed6\u9818\u57df\uff0c\u6240\u9020\u6210\u7684\u640d\u5bb3\u5c07\u6703\u66f4\u70ba\u56b4\u91cd\u3002<\/li>\n\n\n\n<li>\u91ab\u7642\u670d\u52d9\u5177\u6709\u9ad8\u5ea6\u5c08\u696d\u6027\uff0c\u5373\u4f7f\u770b\u904e\u5ee3\u544a\uff0c\u4e5f\u96e3\u4ee5\u50c5\u6191\u5ee3\u544a\u6587\u6848\u4e8b\u524d\u5224\u65b7\u6240\u63d0\u4f9b\u670d\u52d9\u7684\u8cea\u91cf\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u8003\u91cf\u5230\u91ab\u7642\u670d\u52d9\u7684\u7279\u6b8a\u6027\uff0c\u70ba\u4e86\u4fdd\u8b77\u60a3\u8005\u7b49\u4f7f\u7528\u8005\uff0c\u8a2d\u5b9a\u4e86\u91ab\u7642\u5ee3\u544a\u7684\u898f\u5236\u3002<\/p>\n\n\n\n<p>\u70ba\u4e86\u8b93\u4f7f\u7528\u8005\u7372\u5f97\u6e96\u78ba\u7684\u8cc7\u8a0a\uff0c\u4e26\u80fd\u9078\u64c7\u9069\u755c\u7684\u6cbb\u7642\u7b49\u91ab\u7642\u670d\u52d9\uff0c\u5ee3\u544a\u4e2d\u7684\u7981\u6b62\u4e8b\u9805\u548c\u5141\u8a31\u4e8b\u9805\u5747\u6709\u660e\u78ba\u898f\u5b9a\u3002<\/p>\n\n\n\n<p>\u53c3\u8003\uff1a\u65e5\u672c\u539a\u751f\u52de\u52d5\u7701\uff5c\u91ab\u696d\u6216\u7259\u79d1\u91ab\u696d\u6216\u91ab\u9662\u6216\u8a3a\u7642\u6240\u76f8\u95dc\u5ee3\u544a\u7b49\u6307\u5357\uff08\u91ab\u7642\u5ee3\u544a\u6307\u5357\uff09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%86%AB%E7%99%82%E5%BB%A3%E5%91%8A%E7%9A%84%E9%81%A9%E7%94%A8%E6%80%A7%E8%88%87%E8%A6%8F%E7%AF%84%E5%B0%8D%E8%B1%A1\"><\/span>\u91ab\u7642\u5ee3\u544a\u7684\u9069\u7528\u6027\u8207\u898f\u7bc4\u5c0d\u8c61<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u91ab\u7642\u5ee3\u544a\u898f\u7bc4\u6240\u91dd\u5c0d\u7684\u300c\u91ab\u7642\u5ee3\u544a\u300d\uff0c\u5fc5\u9808\u6eff\u8db3\u4ee5\u4e0b\u8981\u6c42\uff1a<\/p>\n\n\n\n<ol>\n<li>\u5177\u6709\u5438\u5f15\u60a3\u8005\u5c31\u8a3a\u7b49\u610f\u5716\u7684\u5ee3\u544a\uff08\u8a98\u5f15\u6027\uff09<\/li>\n\n\n\n<li>\u80fd\u5920\u7279\u5b9a\u63d0\u4f9b\u91ab\u7642\u670d\u52d9\u8005\u7684\u59d3\u540d\u3001\u540d\u7a31\u3001\u91ab\u9662\u6216\u8a3a\u6240\u7684\u540d\u7a31\u7684\u5ee3\u544a\uff08\u7279\u5b9a\u6027\uff09<\/li>\n<\/ol>\n\n\n\n<p>\u800c\u6240\u6709\u91dd\u5c0d\u65e5\u672c\u7684\u91ab\u7642\u5ee3\u544a\uff0c\u5747\u5c6c\u65bc\u91ab\u7642\u5ee3\u544a\u898f\u7bc4\u7684\u9069\u7528\u7bc4\u570d\u3002<\/p>\n\n\n\n<p>\u4e0d\u50c5\u662f\u91ab\u7642\u6a5f\u69cb\u81ea\u884c\u9032\u884c\u7684\u5ee3\u544a\uff0c\u7121\u8ad6\u662f\u5a92\u9ad4\u6216\u806f\u76df\u884c\u92b7\u8005\u7b49\u767c\u5e03\u8005\u7684\u8eab\u4efd\uff0c\u90fd\u5c07\u53d7\u5230\u898f\u7bc4\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E5%8F%AF%E8%83%BD%E4%BA%8B%E9%A0%85%E6%98%AF%E4%BB%80%E9%BA%BC\"><\/span>\u5ee3\u544a\u53ef\u80fd\u4e8b\u9805\u662f\u4ec0\u9ebc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4f5c\u70ba\u91ab\u7642\u5ee3\u544a\uff0c\u6240\u80fd\u8a18\u8f09\u7684\u5167\u5bb9\u53d7\u5230\u300a\u65e5\u672c\u91ab\u7642\u6cd5\u300b(Medical Care Act)\u7b2c6\u689d\u4e4b5\u7b2c3\u9805\u7684\u898f\u5b9a\u9650\u5236\u3002\u63db\u53e5\u8a71\u8aaa\uff0c\u9664\u4e86\u300a\u91ab\u7642\u6cd5\u300b\u6240\u5b9a\u7fa9\u7684\u53ef\u5ee3\u544a\u4e8b\u9805\u4e4b\u5916\uff0c\u5176\u4ed6\u4fe1\u606f\u4e0d\u5f97\u9032\u884c\u5ee3\u544a\u3002<\/p>\n\n\n\n<p>\u300a\u91ab\u7642\u6cd5\u300b\u7b2c6\u689d\u4e4b5\u7b2c3\u9805\u5404\u865f\u5217\u8209\u7684\u5ee3\u544a\u53ef\u80fd\u4e8b\u9805\u7bc4\u4f8b\u5305\u62ec\u4ee5\u4e0b\u5e7e\u9ede\uff1a<\/p>\n\n\n\n<ul>\n<li>\u8868\u660e\u70ba\u91ab\u5e2b\u6216\u7259\u79d1\u91ab\u5e2b<\/li>\n\n\n\n<li>\u8a3a\u7642\u79d1\u540d\u7a31<\/li>\n\n\n\n<li>\u91ab\u9662\u6216\u8a3a\u7642\u6240\u7684\u540d\u7a31\u3001\u96fb\u8a71\u865f\u78bc\u4ee5\u53ca\u6240\u5728\u5730\u9ede\uff0c\u7ba1\u7406\u8005\u7684\u59d3\u540d<\/li>\n\n\n\n<li>\u8a3a\u7642\u65e5\u671f\u3001\u8a3a\u7642\u6642\u9593\u3001\u662f\u5426\u63a5\u53d7\u9810\u7d04\u9032\u884c\u8a3a\u7642<\/li>\n\n\n\n<li>\u6240\u63d0\u4f9b\u7684\u91ab\u7642\u670d\u52d9\u5167\u5bb9\uff08\u9650\u65bc\u539a\u751f\u52de\u52d5\u5927\u81e3\u6240\u5b9a\u4e4b\u7bc4\u570d\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u9019\u4e9b\u4fe1\u606f\u61c9\u6709\u52a9\u65bc\u60a3\u8005\u7b49\u9032\u884c\u91ab\u7642\u9078\u64c7\u3002\u6b64\u5916\uff0c\u95dc\u65bc\u91ab\u7642\u670d\u52d9\u7684\u5167\u5bb9\uff0c\u5fc5\u9808\u662f\u53ef\u4ee5\u5ba2\u89c0\u8a55\u50f9\u4e14\u80fd\u5920\u9032\u884c\u4e8b\u5f8c\u6aa2\u8b49\u7684\u4e8b\u9805\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BB%A3%E5%91%8A%E5%8F%AF%E8%83%BD%E4%BA%8B%E9%A0%85%E7%9A%84%E9%99%90%E5%AE%9A%E8%A7%A3%E9%99%A4%E8%A6%81%E4%BB%B6\"><\/span>\u5ee3\u544a\u53ef\u80fd\u4e8b\u9805\u7684\u9650\u5b9a\u89e3\u9664\u8981\u4ef6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6839\u64da\u539a\u751f\u52de\u52d5\u7701\u4ee4\u7684\u898f\u5b9a\uff0c\u5373\u4f7f\u662f\u4e0d\u5c6c\u65bc\u5ee3\u544a\u53ef\u80fd\u4e8b\u9805\u7684\u5167\u5bb9\uff0c\u5728\u67d0\u4e9b\u60c5\u6cc1\u4e0b\u4e5f\u53ef\u4ee5\u9032\u884c\u5ee3\u544a\u3002\u9019\u662f\u57fa\u65bc\u60a3\u8005\u7b49\u4eba\u58eb\u4e3b\u52d5\u5c0b\u6c42\u4e26\u7372\u53d6\u4fe1\u606f\u6642\uff0c\u61c9\u8a72\u9806\u66a2\u5730\u63d0\u4f9b\u9069\u7576\u4fe1\u606f\u7684\u7406\u5ff5\u3002<\/p>\n\n\n\n<p>\u8981\u7372\u5f97\u5ee3\u544a\u53ef\u80fd\u4e8b\u9805\u9650\u5b9a\u89e3\u9664\u7684\u8a8d\u53ef\uff0c\u4f8b\u5982\u5fc5\u9808\u6eff\u8db3\u4ee5\u4e0b\u689d\u4ef6\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u91ab\u7642\u6cd5\u65bd\u884c\u898f\u5247\u7b2c1\u689d\u76849\u76842<br>\u4e00\u3000\u5fc5\u9808\u662f\u60a3\u8005\u7b49\u4eba\u58eb\u4e3b\u52d5\u5c0b\u6c42\u7684\u3001\u6709\u52a9\u65bc\u91ab\u7642\u9078\u64c7\u7684\u9069\u7576\u4fe1\u606f\uff0c\u4e26\u901a\u904e\u7db2\u7ad9\u6216\u5176\u4ed6\u985e\u4f3c\u5ee3\u544a\u5f62\u5f0f\u5c55\u793a\u8a72\u4fe1\u606f&nbsp;<\/p>\n<cite><a href=\"https:\/\/elaws.e-gov.go.jp\/document?lawid=323M40000100050\" target=\"_blank\" rel=\"noreferrer noopener\">\u91ab\u7642\u6cd5\u65bd\u884c\u898f\u5247\uff5ce-Gov\u6cd5\u4ee4\u6aa2\u7d22[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>\u5982\u679c\u6eff\u8db3\u6240\u6709\u9650\u5b9a\u89e3\u9664\u8981\u4ef6\uff0c\u5247\u539f\u5247\u4e0a\u53ef\u4ee5\u516c\u958b\u4efb\u4f55\u5f62\u5f0f\u7684\u5ee3\u544a\u3002\u95dc\u65bc\u5ee3\u544a\u53ef\u80fd\u4e8b\u9805\u7684\u9055\u53cd\u4f8b\u548c\u6ce8\u610f\u4e8b\u9805\uff0c\u8acb\u53c3\u8003\u4ee5\u4e0b\u6587\u7ae0\u8a73\u7d30\u89e3\u8aaa\u3002<\/p>\n\n\n\n<p>\u76f8\u95dc\u6587\u7ae0\uff1a<a href=\"https:\/\/monolith.law\/corporate\/medical-advertising-regulations\" target=\"_blank\" rel=\"noreferrer noopener\">\u91ab\u7642\u5ee3\u544a\u898f\u5236\u4e2d\u5b9a\u7fa9\u7684\u5ee3\u544a\u53ef\u80fd\u4e8b\u9805\u662f\u4ec0\u9ebc\uff1f\u9084\u6709\u8a18\u8f09\u4e0d\u8db3\u7684NG\u4f8b\u89e3\u8aaa[ja]<\/a><\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u95dc\u65bc\u91ab\u7642\u5ee3\u544a\u898f\u5236\u7684\u8981\u9ede\u548c\u5224\u65b7\u6a19\u6e96\u7684\u8a73\u7d30\u5167\u5bb9\uff0c\u8acb\u53c3\u8003\u4ee5\u4e0b\u6587\u7ae0\u89e3\u8aac\u3002<\/p>\n\n\n\n<p>\u76f8\u95dc\u6587\u7ae0\uff1a<a href=\"https:\/\/monolith.law\/corporate\/medical-advertising-charts\" target=\"_blank\" rel=\"noreferrer noopener\">\u5f8b\u5e2b\u6dfa\u986f\u6613\u61c2\u5730\u89e3\u8aaa\u91ab\u7642\u5ee3\u544a\u6307\u5357\u7684\u8981\u9ede[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%86%AB%E7%99%82%E5%BB%A3%E5%91%8A%E6%8C%87%E5%8D%97%E6%89%80%E5%AE%9A%E4%B9%8B%E7%A6%81%E6%AD%A2%E4%BA%8B%E9%A0%85\"><\/span>\u91ab\u7642\u5ee3\u544a\u6307\u5357\u6240\u5b9a\u4e4b\u7981\u6b62\u4e8b\u9805<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/Shutterstock_1022274595.jpg\" alt=\"\u91ab\u7642\u5ee3\u544a\u6307\u5357\u4e2d\u7981\u6b62\u7684\u91ab\u7642\u5ee3\u544a\" class=\"wp-image-87373\" \/><\/figure>\n\n\n\n<p>\u9664\u4e86\u300a\u91ab\u7642\u6cd5\u300b\u53ca\u300a\u91ab\u7642\u6cd5\u65bd\u884c\u7d30\u5247\u300b\u7684\u898f\u7bc4\u5916\uff0c\u9084\u6709\u91ab\u7642\u5ee3\u544a\u6307\u5357\u4e2d\u6240\u5b9a\u7fa9\u7684\u7981\u6b62\u4e8b\u9805\u3002\u9019\u4e9b\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul>\n<li>\u640d\u5bb3\u54c1\u4f4d\u7684\u5ee3\u544a\u5167\u5bb9<\/li>\n\n\n\n<li>\u5176\u4ed6\u6cd5\u4ee4\u6216\u8207\u5176\u4ed6\u6cd5\u4ee4\u76f8\u95dc\u7684\u5ee3\u544a\u6307\u5357\u4e2d\u7981\u6b62\u7684\u5167\u5bb9<\/li>\n<\/ul>\n\n\n\n<p>\u5176\u4e2d\uff0c\u7279\u5225\u9700\u8981\u6ce8\u610f\u7684\u662f\u300c\u640d\u5bb3\u54c1\u4f4d\u7684\u5ee3\u544a\u5167\u5bb9\u300d\uff0c\u9019\u4e00\u9ede\u5728\u6cd5\u4ee4\u4e2d\u4e26\u672a\u660e\u78ba\u898f\u5b9a\uff0c\u50c5\u5728\u91ab\u7642\u5ee3\u544a\u6307\u5357\u4e2d\u63d0\u53ca\uff0c\u56e0\u6b64\u9700\u8981\u7279\u5225\u78ba\u8a8d\u3002<\/p>\n\n\n\n<p>\u91ab\u7642\u5ee3\u544a\u61c9\u81f4\u529b\u65bc\u50b3\u905e\u5ba2\u89c0\u4e14\u6e96\u78ba\u7684\u4fe1\u606f\uff0c\u4ee5\u4fbf\u60a3\u8005\u7b49\u80fd\u5920\u9069\u7576\u9078\u64c7\u6cbb\u7642\u65b9\u6cd5\u3002\u7531\u65bc\u53ef\u80fd\u640d\u5bb3\u54c1\u4f4d\u7684\u5167\u5bb9\u4e0d\u9069\u5408\u7528\u65bc\u91ab\u7642\u5ee3\u544a\uff0c\u6307\u5357\u4e2d\u7279\u5225\u5f37\u8abf\u4e86\u907f\u514d\u4f7f\u7528\u9019\u985e\u5ee3\u544a\u7684\u91cd\u8981\u6027\u3002<\/p>\n\n\n\n<p>\u63a5\u4e0b\u4f86\uff0c\u672c\u6240\u5c07\u901a\u904e\u5be6\u969b\u6848\u4f8b\u4f86\u89e3\u91cb\u6307\u5357\u4e2d\u6240\u6307\u300c\u640d\u5bb3\u54c1\u4f4d\u7684\u5167\u5bb9\u300d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%90%8D%E5%AE%B3%E5%93%81%E5%91%B3%E7%9A%84%E9%86%AB%E7%99%82%E5%BB%A3%E5%91%8A%E5%85%B7%E9%AB%94%E4%BE%8B%E5%AD%90\"><\/span>\u640d\u5bb3\u54c1\u5473\u7684\u91ab\u7642\u5ee3\u544a\u5177\u9ad4\u4f8b\u5b50<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u4ecb\u7d39\u5169\u500b\u5728\u91ab\u7642\u5ee3\u544a\u6307\u5357\u4e2d\u88ab\u7981\u6b62\u7684\u3001\u640d\u5bb3\u54c1\u5473\u7684\u91ab\u7642\u5ee3\u544a\u4f8b\u5b50\u3002<\/p>\n\n\n\n<ul>\n<li>\u8207\u6240\u63d0\u4f9b\u7684\u91ab\u7642\u670d\u52d9\u7121\u76f4\u63a5\u95dc\u806f\u7684\u8a98\u5c0e\u6027\u5167\u5bb9<\/li>\n\n\n\n<li>\u5f37\u8abf\u8cbb\u7528\u7684\u5ee3\u544a<\/li>\n<\/ul>\n\n\n\n<p>\u8b93\u672c\u6240\u4f86\u8a73\u7d30\u770b\u770b\u5404\u81ea\u7684\u60c5\u6cc1\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%88%87%E6%89%80%E6%8F%90%E4%BE%9B%E7%9A%84%E9%86%AB%E7%99%82%E6%9C%8D%E5%8B%99%E7%84%A1%E7%9B%B4%E6%8E%A5%E9%97%9C%E8%81%AF%E7%9A%84%E8%AA%98%E5%B0%8E%E6%80%A7%E5%85%A7%E5%AE%B9\"><\/span>\u8207\u6240\u63d0\u4f9b\u7684\u91ab\u7642\u670d\u52d9\u7121\u76f4\u63a5\u95dc\u806f\u7684\u8a98\u5c0e\u6027\u5167\u5bb9<span 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1\u500b\u6708\u2192\u6298\u6263\u50f9\u683c45,000\u5143<\/li>\n\n\n\n<li>\u901a\u904e\u672c\u9662\u5c08\u7528\u61c9\u7528\u7a0b\u5f0f\u8a3b\u518a\u6703\u54e1\u5f8c\uff0c\u5404\u7a2e\u6cbb\u7642\u4eab\u53d730\uff05\u6298\u6263<\/li>\n<\/ul>\n\n\n\n<p>\u5373\u4f7f\u5b58\u5728\u50f9\u683c\u8abf\u6574\u6216\u6298\u6263\u50f9\u683c\uff0c\u4e5f\u61c9\u907f\u514d\u904e\u5ea6\u5f37\u8abf\u8cbb\u7528\u76f8\u95dc\u5167\u5bb9\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u5f37\u8abf\u4f5c\u70ba\u75c5\u4f8b\u76e3\u6e2c\u8005\u63a5\u53d7\u6cbb\u7642\u7684\u7279\u5225\u50f9\u683c\u4e5f\u662f\u7981\u6b62\u7684\u3002\u8a98\u5c0e\u60a3\u8005\u300c\u53c3\u8207\u76e3\u6e2c\u53ef\u4ee5\u4eab\u53d7\u4f4e\u65bc\u901a\u5e38\u50f9\u683c\u300d\uff0c\u9019\u4e0d\u662f\u9069\u7576\u7684\u91ab\u7642\u5ee3\u544a\u884c\u70ba\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u8cbb\u7528\u4fe1\u606f\u5c0d\u60a3\u8005\u4f86\u8aaa\u662f\u4e00\u9805\u6709\u76ca\u4fe1\u606f\u3002\u53ea\u8981\u4e0d\u904e\u5ea6\u5f37\u8abf\uff0c\u4f7f\u7528\u7c97\u9ad4\u6216\u4e0b\u5283\u7dda\u4f86\u6a19\u793a\u8cbb\u7528\u4fe1\u606f\u662f\u6c92\u6709\u554f\u984c\u7684\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%86%AB%E7%99%82%E5%BB%A3%E5%91%8A%E5%88%8A%E7%99%BB%E9%A0%88%E6%B3%A8%E6%84%8F%E7%9A%84%E6%A1%88%E4%BE%8B\"><\/span>\u91ab\u7642\u5ee3\u544a\u520a\u767b\u9808\u6ce8\u610f\u7684\u6848\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/Shutterstock_1120129439.jpg\" alt=\"\u91ab\u7642\u5ee3\u544a\u520a\u767b\u9808\u6ce8\u610f\u7684\u6848\u4f8b\" class=\"wp-image-87374\" \/><\/figure>\n\n\n\n<p>\u5728\u520a\u767b\u91ab\u7642\u5ee3\u544a\u6642\uff0c\u70ba\u4e86\u907f\u514d\u9055\u53cd\u91ab\u7642\u5ee3\u544a\u898f\u7bc4\uff0c\u6709\u4e09\u500b\u91cd\u8981\u7684\u6ce8\u610f\u4e8b\u9805\u9700\u8981\u638c\u63e1\u3002<\/p>\n\n\n\n<ul>\n<li>\u85e5\u54c1\u7684\u92b7\u552e\u540d\u7a31<\/li>\n\n\n\n<li>\u6a6b\u5e45\u5ee3\u544a\u8207\u641c\u5c0b\u5f15\u64ce\u5ee3\u544a<\/li>\n\n\n\n<li>\u50c5\u9650\u7279\u5b9a\u4eba\u58eb\u700f\u89bd\u7684\u5ee3\u544a<\/li>\n<\/ul>\n\n\n\n<p>\u672c\u6240\u5c07\u901a\u904e\u5177\u9ad4\u6848\u4f8b\u4f86\u89e3\u91cb\uff0c\u8acb\u53c3\u8003\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%97%A5%E5%93%81%E7%9A%84%E9%8A%B7%E5%94%AE%E5%90%8D%E7%A8%B1\"><\/span>\u85e5\u54c1\u7684\u92b7\u552e\u540d\u7a31<span 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class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%A9%AB%E5%B9%85%E5%BB%A3%E5%91%8A%E8%88%87%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E5%BB%A3%E5%91%8A\"><\/span>\u6a6b\u5e45\u5ee3\u544a\u8207\u641c\u5c0b\u5f15\u64ce\u5ee3\u544a<span 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class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%83%85%E9%99%90%E7%89%B9%E5%AE%9A%E4%BA%BA%E5%A3%AB%E7%80%8F%E8%A6%BD%E7%9A%84%E5%BB%A3%E5%91%8A\"><\/span>\u50c5\u9650\u7279\u5b9a\u4eba\u58eb\u700f\u89bd\u7684\u5ee3\u544a<span 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[&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":69515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/posts\/69447"}],"collection":[{"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/comments?post=69447"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/posts\/69447\/revisions"}],"predecessor-version":[{"id":69517,"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/posts\/69447\/revisions\/69517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/media\/69515"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/media?parent=69447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/categories?post=69447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/tags?post=69447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}