{"id":71535,"date":"2024-12-27T17:58:02","date_gmt":"2024-12-27T08:58:02","guid":{"rendered":"https:\/\/monolith.law\/zh-tw\/?p=71535"},"modified":"2025-01-06T20:01:08","modified_gmt":"2025-01-06T11:01:08","slug":"influencer-stealth-marketing","status":"publish","type":"post","link":"https:\/\/monolith.law\/zh-tw\/general-corporate\/influencer-stealth-marketing","title":{"rendered":"\u5f9e\u5f71\u97ff\u8005\u5ee3\u544a\u9055\u898f\u6848\u4f8b\u5b78\u7fd2\u5c0d\u61c9\u507d\u88dd\u884c\u92b7\u898f\u7bc4\u5f37\u5316"},"content":{"rendered":"\n<p>\u8fd1\u5e74\uff0c\u96a8\u8457\u793e\u4ea4\u7db2\u7d61\u670d\u52d9(SNS)\u7684\u666e\u53ca\uff0c\u5f71\u97ff\u8005\u884c\u92b7(Influencer Marketing)\u8b8a\u5f97\u65e5\u76ca\u76db\u884c\u3002\u7136\u800c\uff0c\u540c\u6642\u4e5f\u51fa\u73fe\u4e86\u4e00\u7a2e\u554f\u984c\uff0c\u5373\u96b1\u85cf\u5ee3\u544a\u672c\u8cea\uff0c\u79d8\u5bc6\u63a8\u92b7\u7522\u54c1\u6216\u670d\u52d9\u7684\u300c\u96b1\u5f62\u884c\u92b7(Stealth Marketing)\u300d\uff0c\u9019\u5c0e\u81f4\u4e86\u5c0d\u65e5\u672c\u300a\u666f\u54c1\u8868\u793a\u6cd5\u300b(Japanese Premiums and Representations Act)\u7684\u898f\u7bc4\u52a0\u4ee5\u5f37\u5316\u3002<\/p>\n\n\n\n<p>\u672c\u6587\u5c07\u4ecb\u7d39\u4ee4\u548c5\u5e74(2023\u5e74)10\u6708\u96b1\u5f62\u884c\u92b7\u898f\u7bc4\u5f37\u5316\u5f8c\uff0c\u6d88\u8cbb\u8005\u5ef3(Japanese Consumer Affairs Agency)\u767c\u51fa\u7684\u5169\u500b\u9055\u898f\u6848\u4f8b\uff0c\u4e26\u89e3\u8aaa\u4f01\u696d\u5728\u9032\u884c\u5f71\u97ff\u8005\u884c\u92b7\u6642\u61c9\u7576\u6ce8\u610f\u7684\u8981\u9ede\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/influencer-stealth-marketing\/#%E6%99%AF%E5%93%81%E8%A1%A8%E7%A4%BA%E6%B3%95%E6%94%B9%E6%AD%A3%E8%88%87%E6%BD%9B%E5%9C%A8%E8%A1%8C%E9%8A%B7%E8%A6%8F%E7%AF%84%E5%BC%B7%E5%8C%96%E7%9A%84%E8%83%8C%E6%99%AF\" title=\"\u666f\u54c1\u8868\u793a\u6cd5\u6539\u6b63\u8207\u6f5b\u5728\u884c\u92b7\u898f\u7bc4\u5f37\u5316\u7684\u80cc\u666f\">\u666f\u54c1\u8868\u793a\u6cd5\u6539\u6b63\u8207\u6f5b\u5728\u884c\u92b7\u898f\u7bc4\u5f37\u5316\u7684\u80cc\u666f<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/influencer-stealth-marketing\/#%E4%BB%80%E9%BA%BC%E6%98%AF%E6%BD%9B%E5%9C%A8%E8%A1%8C%E9%8A%B7\" title=\"\u4ec0\u9ebc\u662f\u6f5b\u5728\u884c\u92b7\">\u4ec0\u9ebc\u662f\u6f5b\u5728\u884c\u92b7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" 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title=\"\u5927\u585a\u88fd\u85ac\u682a\u5f0f\u516c\u53f8\u6848\u4f8b\">\u5927\u585a\u88fd\u85ac\u682a\u5f0f\u516c\u53f8\u6848\u4f8b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/influencer-stealth-marketing\/#%E3%80%8A%E6%97%A5%E6%9C%AC%E6%99%AF%E5%93%81%E8%A1%A8%E7%A4%BA%E6%B3%95%E3%80%8B%E6%89%80%E8%A6%8F%E7%AF%84%E7%9A%84%E5%81%BD%E6%8E%A8%E5%BB%A3%E7%BD%B0%E5%89%87\" title=\"\u300a\u65e5\u672c\u666f\u54c1\u8868\u793a\u6cd5\u300b\u6240\u898f\u7bc4\u7684\u507d\u63a8\u5ee3\u7f70\u5247\">\u300a\u65e5\u672c\u666f\u54c1\u8868\u793a\u6cd5\u300b\u6240\u898f\u7bc4\u7684\u507d\u63a8\u5ee3\u7f70\u5247<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/influencer-stealth-marketing\/#%E5%9C%A8%E7%B6%B2%E7%B4%85%E8%A1%8C%E9%8A%B7%E4%B8%AD%E9%9C%80%E6%B3%A8%E6%84%8F%E7%9A%84%E8%A6%81%E9%BB%9E\" title=\"\u5728\u7db2\u7d05\u884c\u92b7\u4e2d\u9700\u6ce8\u610f\u7684\u8981\u9ede\">\u5728\u7db2\u7d05\u884c\u92b7\u4e2d\u9700\u6ce8\u610f\u7684\u8981\u9ede<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/influencer-stealth-marketing\/#%E7%B8%BD%E7%B5%90%EF%BC%9A%E9%80%B2%E8%A1%8C%E7%B6%B2%E7%B4%85%E8%A1%8C%E9%8A%B7%E5%BF%85%E9%A0%88%E9%80%B2%E8%A1%8C%E5%BE%8B%E5%B8%AB%E7%9A%84%E6%B3%95%E5%BE%8B%E5%AF%A9%E6%9F%A5\" title=\"\u7e3d\u7d50\uff1a\u9032\u884c\u7db2\u7d05\u884c\u92b7\u5fc5\u9808\u9032\u884c\u5f8b\u5e2b\u7684\u6cd5\u5f8b\u5be9\u67e5\">\u7e3d\u7d50\uff1a\u9032\u884c\u7db2\u7d05\u884c\u92b7\u5fc5\u9808\u9032\u884c\u5f8b\u5e2b\u7684\u6cd5\u5f8b\u5be9\u67e5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/zh-tw\/general-corporate\/influencer-stealth-marketing\/#%E6%9C%AC%E6%89%80%E4%BA%8B%E5%8B%99%E6%89%80%E7%9A%84%E5%B0%8D%E7%AD%96%E4%BB%8B%E7%B4%B9\" title=\"\u672c\u6240\u4e8b\u52d9\u6240\u7684\u5c0d\u7b56\u4ecb\u7d39\">\u672c\u6240\u4e8b\u52d9\u6240\u7684\u5c0d\u7b56\u4ecb\u7d39<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%99%AF%E5%93%81%E8%A1%A8%E7%A4%BA%E6%B3%95%E6%94%B9%E6%AD%A3%E8%88%87%E6%BD%9B%E5%9C%A8%E8%A1%8C%E9%8A%B7%E8%A6%8F%E7%AF%84%E5%BC%B7%E5%8C%96%E7%9A%84%E8%83%8C%E6%99%AF\"><\/span>\u666f\u54c1\u8868\u793a\u6cd5\u6539\u6b63\u8207\u6f5b\u5728\u884c\u92b7\u898f\u7bc4\u5f37\u5316\u7684\u80cc\u666f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u96d6\u7136\u8a31\u591a\u4f01\u696d\u8058\u8acb\u7db2\u7d05\u4f5c\u70ba\u5ee3\u544a\u4ee3\u8a00\u4eba\uff0c\u4f46\u300c\u6f5b\u5728\u884c\u92b7\u300d\uff08\u4ee5\u4e0b\u7c21\u7a31\u300c\u6f5b\u92b7\u300d\uff09\u5c0e\u81f4\u6d88\u8cbb\u8005\u8aa4\u89e3\u7684\u60c5\u6cc1\u5c62\u898b\u4e0d\u9bae\u3002\u672c\u6587\u5c07\u89e3\u91cb\u6f5b\u5728\u884c\u92b7\u88ab\u898f\u7bc4\u7684\u80cc\u666f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BB%80%E9%BA%BC%E6%98%AF%E6%BD%9B%E5%9C%A8%E8%A1%8C%E9%8A%B7\"><\/span>\u4ec0\u9ebc\u662f\u6f5b\u5728\u884c\u92b7<span 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href=\"https:\/\/monolith.law\/corporate\/stealth-marketing-regulations-r5\" target=\"_blank\" rel=\"noreferrer noopener\">\u4ee4\u548c5\u5e7410\u6708\u8d77\u300c\u5ee3\u544a\u300d\u6a19\u793a\u6210\u70ba\u7fa9\u52d9\u3002\u89e3\u8aaa\u6f5b\u92b7\u898f\u7bc4\u7684\u904b\u7528\u6a19\u6e96[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BC%B7%E5%8C%96%E5%BE%8C%E7%9A%84%E6%A4%8D%E5%85%A5%E5%BC%8F%E5%BB%A3%E5%91%8A%E8%A6%8F%E5%88%B6%E4%B9%8B%E5%85%A9%E5%80%8B%E6%8E%AA%E6%96%BD%E5%91%BD%E4%BB%A4%E6%A1%88%E4%BE%8B\"><\/span>\u5f37\u5316\u5f8c\u7684\u690d\u5165\u5f0f\u5ee3\u544a\u898f\u5236\u4e4b\u5169\u500b\u63aa\u65bd\u547d\u4ee4\u6848\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/11\/6039015d81e4faef9fc9d1ee1a9e2b69.jpg\" alt=\"\u5f37\u5316\u5f8c\u7684\u690d\u5165\u5f0f\u5ee3\u544a\u898f\u5236\u4e4b\u5169\u500b\u63aa\u65bd\u547d\u4ee4\u6848\u4f8b\" class=\"wp-image-118862\" \/><\/figure>\n\n\n\n<p>\u5728\u6b64\uff0c\u672c\u6240\u5c07\u4ecb\u7d39\u65e5\u672c\u4ee4\u548c5\u5e74\uff082023\u5e74\uff0910\u6708\u690d\u5165\u5f0f\u5ee3\u544a\u898f\u5236\u5f37\u5316\u5f8c\uff0c\u6d88\u8cbb\u8005\u5ef3\u767c\u51fa\u7684\u5169\u500b\u63aa\u65bd\u547d\u4ee4\u6848\u4f8b\u3002\u9019\u5169\u500b\u6848\u4f8b\u90fd\u6d89\u53ca\u4e86\u5c07\u7db2\u7d05\u4f5c\u70ba\u5ee3\u544a\u7684\u4f7f\u7528\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RIZAP%E6%A0%AA%E5%BC%8F%E6%9C%83%E7%A4%BE%E7%9A%84%E6%A1%88%E4%BE%8B\"><\/span>RIZAP\u682a\u5f0f\u6703\u793e\u7684\u6848\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u65bc\u4ee4\u548c6\u5e74\uff082023\u5e74\uff098\u67089\u65e5\uff0c\u6d88\u8cbb\u8005\u5ef3\u5c0d\u7d93\u71df\u300cchocoZAP\u300d\u7684RIZAP\u682a\u5f0f\u6703\u793e\u9032\u884c\u4e86\u884c\u653f\u8655\u5206\u3002\u539f\u56e0\u662f\u8a72\u516c\u53f8\u59d4\u8a17\u7684\u7db2\u7d05\u5728\u300cInstagram\u300d\u4e0a\u7684\u767c\u6587\uff0c\u88ab\u8a72\u516c\u53f8\u5728\u7db2\u7ad9\u4e0a\u4f5c\u70ba\u7b2c\u4e09\u65b9\u8a55\u8ad6\u5c55\u793a\uff0c\u9019\u7a2e\u505a\u6cd5\u56e0\u300c\u4e00\u822c\u6d88\u8cbb\u8005\u96e3\u4ee5\u8fa8\u8b58\u8a72\u5167\u5bb9\u70ba\u696d\u8005\u7684\u8868\u793a\u300d\u800c\u9055\u53cd\u4e86\u507d\u88dd\u5ba3\u50b3\u7684\u898f\u5b9a\u3002<\/p>\n\n\n\n<p>\u8a72\u516c\u53f8\u59d4\u8a17\u7684\u7db2\u7d05\u5728\u300cInstagram\u300d\u4e0a\u767c\u5e03\u4e86\u4ee5\u4e0b\u5167\u5bb9\uff1a<\/p>\n\n\n\n<ul>\n<li>\u300c\u56e0\u70ba\u53ef\u4ee524\u5c0f\u6642\u7121\u9650\u5236\u9032\u51fa\u300d<\/li>\n\n\n\n<li>\u300c\u65e9\u4e0a\u4e5f\u53ef\u4ee5\uff0c\u5de5\u4f5c\u7a7a\u6a94\u6642\u9593\u4e5f\u53ef\u4ee5\uff0c\u7576\u7136\u6df1\u591c\u4e5f\u884c\u300d<\/li>\n\n\n\n<li>\u300c\u7522\u5f8c\u809a\u5b50\u4e00\u9ede\u4e5f\u6c92\u6709\u51f9\u9677\uff0c\u76f4\u63a5\u5c0d\u6e96\u809a\u5b50\u7e5e\u5708\u5708\uff5e\u54c8\u54c8\u300d\u7b49<\/li>\n<\/ul>\n\n\n\n<p>\u4e0a\u8ff0\u767c\u6587\u672a\u660e\u78ba\u6a19\u793a\u70ba\u7531\u7b2c\u4e09\u65b9\u767c\u5e03\uff0c\u537b\u88abRIZAP\u682a\u5f0f\u6703\u793e\u5c55\u793a\u5728\u300cchocoZAP\u300d\u7684\u300c\u9867\u5ba2\u7684\u8072\u97f3\u300d\u53ca\u300cSNS\u4e0a\u71b1\u8b70\uff01\u9023\u9023\u6536\u5230\u597d\u8a55\u7684\u8a55\u8ad6\u300d\u7b49\u7db2\u7ad9\u7248\u584a\u3002<\/p>\n\n\n\n<p>\u7531\u65bc\u9019\u4e9b\u8868\u793a\u7684\u5167\u5bb9\u6574\u9ad4\u4e0a\u7121\u6cd5\u8b93\u4e00\u822c\u6d88\u8cbb\u8005\u6e05\u6670\u8fa8\u8a8d\u70ba\u696d\u8005\u7684\u8868\u793a\uff0c\u56e0\u6b64\u88ab\u8a8d\u5b9a\u70ba\u300c\u4e00\u822c\u6d88\u8cbb\u8005\u96e3\u4ee5\u8fa8\u8b58\u70ba\u696d\u8005\u7684\u8868\u793a\u300d\uff08\u507d\u88dd\u5ba3\u50b3\u544a\u793a\uff09\uff0c\u9055\u53cd\u4e86\u76f8\u95dc\u898f\u5b9a\u3002<\/p>\n\n\n\n<p>\u53c3\u8003\uff1a<a href=\"https:\/\/www.caa.go.jp\/notice\/entry\/038980\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6d88\u8cbb\u8005\u5ef3\uff5c\u95dc\u65bc\u57fa\u65bc\u666f\u54c1\u8868\u793a\u6cd5\u5c0dRIZAP\u682a\u5f0f\u6703\u793e\u7684\u63aa\u65bd\u547d\u4ee4[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A4%A7%E5%A1%9A%E8%A3%BD%E8%96%AC%E6%A0%AA%E5%BC%8F%E5%85%AC%E5%8F%B8%E6%A1%88%E4%BE%8B\"><\/span>\u5927\u585a\u88fd\u85ac\u682a\u5f0f\u516c\u53f8\u6848\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/11\/4a6ed9507f0a62e84cde9841ac305e9c.jpg\" alt=\"\u5927\u585a\u88fd\u85ac\u682a\u5f0f\u516c\u53f8\u6848\u4f8b\" class=\"wp-image-118860\" \/><\/figure>\n\n\n\n<p>\u65bc\u4ee4\u548c6\u5e74(2024\u5e74)11\u670813\u65e5\uff0c\u6d88\u8cbb\u8005\u5ef3\u5c0d\u5927\u585a\u88fd\u85ac\u682a\u5f0f\u516c\u53f8\u9032\u884c\u4e86\u884c\u653f\u8655\u5206\uff0c\u539f\u56e0\u662f\u8a72\u516c\u53f8\u59d4\u8a17\u7684\u7db2\u7d05\u5728\u300cInstagram\u300d\u4e0a\u7684\u5e16\u6587\uff0c\u4ee5\u53ca\u8a72\u516c\u53f8\u901a\u8ca9\u7db2\u7ad9\u4e0a\u7684\u986f\u793a\u5167\u5bb9\uff0c\u540c\u6a23\u9055\u53cd\u4e86\u507d\u88dd\u5ee3\u544a\u898f\u5b9a\u3002<\/p>\n\n\n\n<p>\u8a72\u516c\u53f8\u59d4\u8a17\u7684\u7db2\u7d05\u5728\u300cInstagram\u300d\u4e0a\u767c\u5e03\u4e86\u4ee5\u4e0b\u5167\u5bb9\uff1a<\/p>\n\n\n\n<ul>\n<li>\u300c\u7121\u8ad6\u5e74\u9f61\u5982\u4f55\uff0c\u90fd\u5e0c\u671b\u80fd\u5920\u505a\u81ea\u5df1\uff0c\u904e\u8457&#8221;\u73fe\u5728\u662f\u6700\u597d\u7684&#8221;\u3001\u5145\u6eff\u6d3b\u529b\u7684\u6bcf\u4e00\u5929\uff01\u300d<\/li>\n\n\n\n<li>\u300c\u5f9e\u539f\u6599\u5230\u88fd\u9020\u90fd\u7d93\u904e\u56b4\u683c\u7ba1\u7406\u7684\u570b\u5167\u751f\u7522\uff01\uff01\u651d\u5165\u8eab\u9ad4\u7684\u6771\u897f\uff0c\u7576\u7136\u662f\u5b89\u5fc3\u7684\u6700\u597d\uff01\u300d<\/li>\n\n\n\n<li>\u300c\u6bcf\u65e5\u5efa\u8b70\u670d\u7528\u4e09\u7c92\uff0c\u7368\u7acb\u5305\u88dd\uff0c\u885b\u751f\u53c8\u65b9\u4fbf\uff01\u300d<\/li>\n<\/ul>\n\n\n\n<p>\u4e0a\u8ff0\u5e16\u6587\u7531\u8a72\u516c\u53f8\u59d4\u8a17\u7684\u7b2c\u4e09\u65b9\u767c\u5e03\uff0c\u4f46\u5728\u516c\u53f8\u7db2\u7ad9\u4e0a\u672a\u660e\u78ba\u6a19\u793a\u70ba\u7b2c\u4e09\u65b9\u5e16\u6587\uff0c\u800c\u662f\u4ee5\u300cInstagram\u4e0a\u4eba\u6c23\u6025\u5347\u2934\u300d\u7b49\u5b57\u773c\u9032\u884c\u5ba3\u50b3\u3002<\/p>\n\n\n\n<p>\u7531\u65bc\u8a72\u516c\u53f8\u672a\u660e\u78ba\u6a19\u793a\u9019\u4e9b\u5e16\u6587\u70ba\u7b2c\u4e09\u65b9\u6240\u767c\u5e03\uff0c\u4e14\u5f9e\u986f\u793a\u5167\u5bb9\u6574\u9ad4\u4f86\u770b\uff0c\u4e00\u822c\u6d88\u8cbb\u8005\u96e3\u4ee5\u660e\u78ba\u8fa8\u8b58\u9019\u662f\u5546\u5bb6\u7684\u5ba3\u50b3\uff0c\u56e0\u6b64\uff0c\u9019\u4e9b\u986f\u793a\u88ab\u8a8d\u5b9a\u70ba\u300c\u4e00\u822c\u6d88\u8cbb\u8005\u96e3\u4ee5\u8fa8\u8b58\u70ba\u5546\u5bb6\u5ba3\u50b3\u300d\uff08\u507d\u88dd\u5ee3\u544a\u544a\u793a\uff09\u7684\u60c5\u5f62\u3002<\/p>\n\n\n\n<p>\u53c3\u8003\uff1a<a href=\"https:\/\/www.caa.go.jp\/notice\/entry\/039990\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6d88\u8cbb\u8005\u5ef3\uff5c\u95dc\u65bc\u5c0d\u5927\u6b63\u88fd\u85e5\u682a\u5f0f\u516c\u53f8\u57fa\u65bc\u666f\u54c1\u8868\u793a\u6cd5\u7684\u63aa\u65bd\u547d\u4ee4[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%80%8A%E6%97%A5%E6%9C%AC%E6%99%AF%E5%93%81%E8%A1%A8%E7%A4%BA%E6%B3%95%E3%80%8B%E6%89%80%E8%A6%8F%E7%AF%84%E7%9A%84%E5%81%BD%E6%8E%A8%E5%BB%A3%E7%BD%B0%E5%89%87\"><\/span>\u300a\u65e5\u672c\u666f\u54c1\u8868\u793a\u6cd5\u300b\u6240\u898f\u7bc4\u7684\u507d\u63a8\u5ee3\u7f70\u5247<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u9055\u53cd\u507d\u63a8\u5ee3\u898f\u7bc4\u53ef\u80fd\u6703\u53d7\u5230\u6d88\u8cbb\u8005\u5ef3\u7684\u63aa\u65bd\u547d\u4ee4\uff08\u300a\u65e5\u672c\u666f\u54c1\u8868\u793a\u6cd5\u300b\u7b2c7\u689d\uff09\u3002\u4e00\u65e6\u5982\u6b64\uff0c\u4f01\u696d\u540d\u7a31\u5c07\u6703\u5728\u6d88\u8cbb\u8005\u5ef3\u7684\u7db2\u7ad9\u7b49\u8655\u88ab\u516c\u958b\u3002\u82e5\u4e0d\u9075\u5b88\u63aa\u65bd\u547d\u4ee4\uff0c\u5247\u53ef\u80fd\u9762\u81e82\u5e74\u4ee5\u4e0b\u7684\u76e3\u7981\u6216300\u842c\u65e5\u5143\u4ee5\u4e0b\u7684\u7f70\u91d1\uff0c\u6216\u8005\u9019\u5169\u8005\u7684\u5408\u4f75\u8655\u7f70\uff08\u540c46\u689d\uff09\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u4e00\u65e6\u63aa\u65bd\u547d\u4ee4\u7684\u4e8b\u5be6\u88ab\u516c\u958b\uff0c\u4f01\u696d\u7684\u4fe1\u8b7d\u548c\u5f62\u8c61\u5c07\u53d7\u5230\u91cd\u5927\u640d\u5bb3\u3002\u5728\u6b64\u4ecb\u7d39\u7684\u5169\u500b\u6848\u4f8b\u4e2d\uff0c\u4e0d\u50c5\u5728\u5927\u578b\u5831\u7d19\u7b49\u5a92\u9ad4\u4e0a\u88ab\u5831\u5c0e\uff0c\u5c0d\u4f01\u696d\u7684\u4fe1\u8b7d\u9020\u6210\u7684\u8ca0\u9762\u5f71\u97ff\u4e5f\u662f\u76f8\u7576\u5927\u7684\uff0c\u9019\u4e0d\u50c5\u9650\u65bc\u6cd5\u5f8b\u5f71\u97ff\u548c\u7d93\u6fdf\u640d\u5931\u3002<\/p>\n\n\n\n<p>\u95dc\u65bc\u9019\u5169\u500b\u6848\u4f8b\u7684\u63aa\u65bd\u547d\u4ee4\u5167\u5bb9\uff0c\u7c21\u8981\u4f86\u8aaa\u5305\u62ec\u4ee5\u4e0b\u4e09\u9ede\uff1a<\/p>\n\n\n\n<ul>\n<li>\u5411\u4e00\u822c\u6d88\u8cbb\u8005\u5ee3\u6cdb\u5ba3\u50b3\u8a72\u8868\u793a\u884c\u70ba\u9055\u53cd\u4e86\u300a\u65e5\u672c\u666f\u54c1\u8868\u793a\u6cd5\u300b<\/li>\n\n\n\n<li>\u63a1\u53d6\u518d\u767c\u9632\u6b62\u63aa\u65bd\uff0c\u4e26\u78ba\u4fdd\u8463\u4e8b\u53ca\u54e1\u5de5\u5145\u5206\u4e86\u89e3<\/li>\n\n\n\n<li>\u627f\u8afe\u672a\u4f86\u4e0d\u518d\u9032\u884c\u540c\u6a23\u7684\u8868\u793a\u884c\u70ba<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%9C%A8%E7%B6%B2%E7%B4%85%E8%A1%8C%E9%8A%B7%E4%B8%AD%E9%9C%80%E6%B3%A8%E6%84%8F%E7%9A%84%E8%A6%81%E9%BB%9E\"><\/span>\u5728\u7db2\u7d05\u884c\u92b7\u4e2d\u9700\u6ce8\u610f\u7684\u8981\u9ede<span 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class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%B8%BD%E7%B5%90%EF%BC%9A%E9%80%B2%E8%A1%8C%E7%B6%B2%E7%B4%85%E8%A1%8C%E9%8A%B7%E5%BF%85%E9%A0%88%E9%80%B2%E8%A1%8C%E5%BE%8B%E5%B8%AB%E7%9A%84%E6%B3%95%E5%BE%8B%E5%AF%A9%E6%9F%A5\"><\/span>\u7e3d\u7d50\uff1a\u9032\u884c\u7db2\u7d05\u884c\u92b7\u5fc5\u9808\u9032\u884c\u5f8b\u5e2b\u7684\u6cd5\u5f8b\u5be9\u67e5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u95dc\u65bc\u507d\u88dd\u5ee3\u544a\u898f\u5236\uff0c\u65bc\u4ee4\u548c5\u5e74\uff082023\u5e74\uff0910\u6708\u7684\u898f\u5236\u5f8c\uff0c\u4e0a\u8ff0\u5169\u500b\u6848\u4f8b\u5df2\u7d93\u88ab\u67e5\u8655\u3002\u4e0d\u50c5\u662f\u7db2\u7d05\u884c\u92b7\uff0c\u5728\u6d88\u8cbb\u8005\u5e81\u91dd\u5c0d\u300c\u6eff\u610f\u5ea6No. 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href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">\u6587\u7ae0\u30fbLP\u7684\u300a\u65e5\u672c\u85e5\u4e8b\u6cd5\u300b\u7b49\u5be9\u67e5[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd1\u5e74\uff0c\u96a8\u8457\u793e\u4ea4\u7db2\u7d61\u670d\u52d9(SNS)\u7684\u666e\u53ca\uff0c\u5f71\u97ff\u8005\u884c\u92b7(Influencer Marketing)\u8b8a\u5f97\u65e5\u76ca\u76db\u884c\u3002\u7136\u800c\uff0c\u540c\u6642\u4e5f\u51fa\u73fe\u4e86\u4e00\u7a2e\u554f\u984c\uff0c\u5373\u96b1\u85cf\u5ee3\u544a\u672c\u8cea\uff0c\u79d8\u5bc6\u63a8\u92b7\u7522\u54c1\u6216\u670d\u52d9\u7684\u300c\u96b1\u5f62\u884c\u92b7(Stealth Marketing)\u300d\uff0c\u9019\u5c0e\u81f4\u4e86\u5c0d\u65e5\u672c\u300a\u666f\u54c1\u8868\u793a\u6cd5\u300b(Japanese Premiums and Representations Act)\u7684\u898f\u7bc4\u52a0\u4ee5\u5f37\u5316\u3002 \u672c\u6587\u5c07\u4ecb\u7d39\u4ee4\u548c5\u5e74(2023\u5e74)10\u6708\u96b1\u5f62\u884c [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":72799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/posts\/71535"}],"collection":[{"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/comments?post=71535"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/posts\/71535\/revisions"}],"predecessor-version":[{"id":72800,"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/posts\/71535\/revisions\/72800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/media\/72799"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/media?parent=71535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/categories?post=71535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/zh-tw\/wp-json\/wp\/v2\/tags?post=71535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}