What is a VTuber Local Live Event?

What is a VTuber On-Site Live Event?

When you hear “VTuber,” many people might think of live streaming on YouTube or other online platforms. However, with the growing popularity and market expansion of VTubers, more of them are hosting “on-site live events” where fans can enjoy the experience in person, not just through a screen.

For VTubers, who usually operate in a virtual world, to perform live at a real venue, cutting-edge technology and extensive preparation are essential. This article will introduce the mechanics of on-site live events and the unique appeal that sets them apart from regular live streaming.

Mechanism of Live Streaming

In the realm of VTuber activities, the most common format is “live streaming on screen,” which can be enjoyed from anywhere. In this format, VTubers use motion capture technology to reflect their movements in real-time onto the video.

Specifically, VTubers wear specialized suits equipped with numerous sensors. Cameras and sensors placed around them detect their movements. Based on the collected data, a 3D model of the VTuber is generated and delivered to viewers in real-time. This technology enables performances with a high level of immersion, reflecting natural movements and expressions.

Mechanism of On-Site Live Events

On the other hand, with the recent rise in popularity and market expansion of VTubers, “on-site live events” held at actual venues have been gaining attention. In this format, VTubers host real live events where fans gather at the venue to enjoy the experience.

Even at on-site live events, VTubers do not reveal their real appearances. Instead, they utilize motion capture technology to conduct the event. However, unlike regular online broadcasts, conducting the event in a real space requires more advanced technology. For instance, adjustments to movements and projection methods of visuals are necessary to match the size of the venue, lighting, and sound equipment, creating a sense of unity for the fans.

In these real events, VTubers appear on stage as 3D models, performing songs and dance routines. The audience can experience a sense of presence as if the VTuber is actually there with them.

The Appeal of Live Events

The greatest appeal of live events lies in the “sense of unity experienced in a real setting.” The enthusiasm shared among the audience creates a unique and special experience throughout the entire space. Additionally, the performances by VTubers on stage offer a sense of presence that cannot be replicated through online streaming, as the visuals and sound are seamlessly linked in real life.

Moreover, live events often feature the sale of exclusive merchandise and provide opportunities for fans to interact with each other, which are unique aspects of attending in person.

The Option of “Online” Participation in Local Live Events

While we have highlighted the appeal of attending live events in person, it is not always necessary to be physically present at the venue to enjoy them. Many local live events offer online streaming, allowing you to watch from the comfort of your home or any location of your choice.

The allure of online viewing lies in the ability to objectively enjoy the excitement of the live venue. For instance, you can witness the audience waving glow sticks in unison and feel the unique energy of the live event through the screen. This sensation of “sharing the local atmosphere” offers a distinct charm compared to typical Japanese VTube live streams.

Event Case Study

An example of a successful VTuber live event is the live event organized by Cover Corporation’s “hololive production.” The event, “hololive 5th fes. Capture the Moment[ja],” held in 2024 (Reiwa 6), was supported by many companies and became a symbolic event demonstrating the potential of VTuber live events.

This event took place over two days at Makuhari Messe in Chiba Prefecture, featuring over 50 talents from hololive. The stage utilized the latest AR (Augmented Reality) and 3D imaging technologies, allowing VTubers to appear as 3D models. The audience experienced a sense of presence as if the VTubers were physically there.

Additionally, the event was streamed online, enabling fans who could not attend in person to watch in real-time. The audience shared the excitement of the venue and participated in the live event through comment features, enjoying the event beyond the boundaries of physical and online spaces.

On social media, the event’s hashtag trended. The concurrently held “hololive SUPER EXPO 2024” featured VTuber-related booths, merchandise sales, and spaces for fan interaction, providing an opportunity to experience VTuber culture.

Approximately 86,000 attendees gathered over the two days, significantly surpassing last year’s 45,000 attendees. This year, fans from the United States, Europe, and various Asian countries visited the venue, showcasing international enthusiasm. Such live events symbolize the expansion and evolution of VTuber culture, serving as a special place that brings audiences and VTubers closer together, and they are expected to attract increasing attention.

Summary: The Era of Enjoying VTubers in Real Life

The ways to enjoy VTubers are evolving daily, with new forms emerging beyond online streaming, such as live events at real venues. These live events, made possible by technological advancements, offer sophisticated entertainment and open up new possibilities for Japanese VTuber culture.

Attending live events in person to experience a sense of unity is a wonderful way to support your favorite VTubers more deeply. Additionally, you can enjoy the excitement of live events remotely through online streaming. Whether you participate in person or online, VTuber live events provide a special time that connects fans with VTubers.