
Points to Consider When Advertising Supplements
Supplements are not medicines, but health foods. However, from the consumer's perspective, unlike ordinary foods consumed for meals, they are purch...
General Corporate
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Supplements are not medicines, but health foods. However, from the consumer's perspective, unlike ordinary foods consumed for meals, they are purch...
General Corporate
In recent years, with the development of the internet, social networking services (SNS) such as Twitter, Facebook, Instagram, and LINE have rapidly...
General Corporate
The pet product market has been expanding year by year, and in 2018, the annual shipment value exceeded 1.5 trillion yen. In particular, pet food a...
General Corporate
Various regulations have been established for "advertisements" related to medical care. If false advertising or misunderstandings among patients ar...
General Corporate
Stealth marketing, or "stema" in Japanese, where businesses advertise their products or services under the guise of natural posts on social media p...
General Corporate
For instance, when advertising pharmaceutical products, it is necessary to include warnings and handling instructions in the advertisement. The sma...
General Corporate
Recently, we have been seeing medical advertisements frequently on television, newspapers, and the internet. These medical advertisements are regul...
General Corporate
Under the Japanese Pharmaceutical Affairs Law, administrative measures such as business improvement orders and revocation of manufacturing and sale...
General Corporate
When you hear the term "Japanese Pharmaceutical Affairs Law," many people might think, "It's a law related to medicine," or "It's a law concerning ...
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Manufacturing companies and pharmacies dealing with pharmaceuticals and similar products routinely conduct checks in accordance with the Japanese P...
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In recent years, the number of people making in-app purchases in smartphone games (social games) has increased, and the market size has grown to ex...
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"Half off the regular price!" Such price displays, which emphasize the low selling price to consumers by comparing it with other prices, are common...
General Corporate
Some of the nutritional drinks, vitamin tablets, and insecticides sold at drugstores and convenience stores fall under the category of "Japanese Qu...
General Corporate
In "Internet Usage Time Surpasses TV Viewing Time for the First Time: Explaining the Actual Use of Media," we discussed the overview up to "Usage R...
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