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Tag: Advertisement Review

Regulations on Advertising Medical Devices: What is the Japanese Pharmaceuticals and Medical Devices Act?

Regulations on Advertising Medical Devices: What is the Japanese Pharmaceuticals and Medical Dev.

There are various types of medical devices. Some of these can have a significant impact on our bodies and health.If inappropriate advertisements fo...

General Corporate

What are the Prohibited Expressions in Supplement Advertisements? Explaining Three Japanese Laws that Require Attention

What are the Prohibited Expressions in Supplement Advertisements? Explaining Three Japanese Laws.

Supplements, which started as "auxiliary foods" to replenish nutrients that tend to be lacking in daily meals, are now being sold in various forms ...

General Corporate

Internet Usage Time Surpasses Television Viewing Time for the First Time: An Explanation of Media Usage Trends

Internet Usage Time Surpasses Television Viewing Time for the First Time: An Explanation of Medi.

On August 25, 2021, the Ministry of Internal Affairs and Communications (Japanese Information and Communications Policy Research Institute) release...

General Corporate

What is the Definition of 'Quasi-Drugs' under the 'Japanese Pharmaceutical and Medical Device Act'? Understanding the Efficacy and Effects that Can Be Expressed in Advertisements

What is the Definition of 'Quasi-Drugs' under the 'Japanese Pharmaceutical and Medical Device Ac.

For manufacturers and retailers such as drugstores dealing with quasi-drugs, conducting checks in accordance with the Japanese Pharmaceutical Affai...

General Corporate

Legal Regulations on Advertising and Promotional Activities such as Stealth Marketing in the Food Industry

Legal Regulations on Advertising and Promotional Activities such as Stealth Marketing in the Foo.

In recent years, the internet has rapidly developed and become widespread among people.Consequently, the use of social networking services (SNS) su...

General Corporate

What are the Points to Note for Product Labels Claiming Prevention Effects Against the New Coronavirus? Explaining the Japanese 'Act against Unjustifiable Premiums and Misleading Representations

What are the Points to Note for Product Labels Claiming Prevention Effects Against the New Coron.

As the COVID-19 pandemic continues, we are seeing an increase in products that claim to prevent the virus. You may have come across health foods, n...

General Corporate

What are the Risks of Selling Products without Evidence of Effectiveness? An Explanation of the Japanese 'Act against Unjustifiable Premiums and Misleading Representations' Based on a Case Study of Hair Growth Products

What are the Risks of Selling Products without Evidence of Effectiveness? An Explanation of the .

In September 2021, the Japanese Consumer Affairs Agency imposed a fine of 17.47 million yen on T.S Corporation, the company selling a hair growth p...

General Corporate

Explaining the Problems with Offering 'Insurance Options' ~ Can They Be Provided Without a License in the Insurance Business? ~

Explaining the Problems with Offering 'Insurance Options' ~ Can They Be Provided Without a Licen.

Many of you may have considered getting insurance during life events such as marriage, home purchase, or the birth of a child. Depending on the eco...

General Corporate

What are the Issues with Discounted Sales of Contact Lenses? Explaining the Points to Note in Medical Device Sales

What are the Issues with Discounted Sales of Contact Lenses? Explaining the Points to Note in Me.

In 2009 (Heisei 21), a partial amendment to the Japanese Pharmaceutical Affairs Law Enforcement Order classified non-prescription colored contact l...

General Corporate

Affiliate Advertising and the Japanese Consumer Safety Law: Explaining Cases of Falsehood and Exaggeration

Affiliate Advertising and the Japanese Consumer Safety Law: Explaining Cases of Falsehood and Ex.

On March 1, 2021, the Japanese Consumer Affairs Agency issued a statement titled "Alert on False and Exaggerated Affiliate Advertising".The trigger...

General Corporate

Key Points of the Revised Japanese Specified Commercial Transactions Law Against 'Fraudulent Subscription Practices in Internet Shopping

Key Points of the Revised Japanese Specified Commercial Transactions Law Against 'Fraudulent Sub.

The proliferation of the internet has made it easy for anyone to purchase goods and services. However, at the same time, there has been an increase...

General Corporate

What are the Points to Note When Offering First-Time Limited Discounts for Regular Supplement Purchases?

What are the Points to Note When Offering First-Time Limited Discounts for Regular Supplement Pu.

In online supplement sales, there may be initial discounts such as "only 500 yen for the first shipping fee" or "90% off for the first time" on the...

General Corporate

How Far Can We Go with Online Products? Explaining Regulations Under the 'Japanese Prize Indication Act

How Far Can We Go with Online Products? Explaining Regulations Under the 'Japanese Prize Indicat.

You may have come across advertising phrases on the internet such as "lose weight easily" or "number one in sales". However, whether these claims a...

General Corporate

Points to Consider When Advertising Supplements

Points to Consider When Advertising Supplements

Supplements are not medicines, but health foods. However, from the consumer's perspective, unlike ordinary foods consumed for meals, they are purch...

General Corporate

Legal Regulations on Advertising and Promotional Activities for Stem Cells in the Medical Field

Legal Regulations on Advertising and Promotional Activities for Stem Cells in the Medical Field

In recent years, with the development of the internet, social networking services (SNS) such as Twitter, Facebook, Instagram, and LINE have rapidly...

General Corporate

Explaining Legal Regulations on Advertising Pet Products

Explaining Legal Regulations on Advertising Pet Products

The pet product market has been expanding year by year, and in 2018, the annual shipment value exceeded 1.5 trillion yen. In particular, pet food a...

General Corporate

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