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2023.11.22
In online supplement sales, there may be initial discounts such as "only 500 yen for the first shipping fee" or "90% off for the first time" on the...
General Corporate
You may have come across advertising phrases on the internet such as "lose weight easily" or "number one in sales". However, whether these claims a...
Supplements are not medicines, but health foods. However, from the consumer's perspective, unlike ordinary foods consumed for meals, they are purch...
In recent years, with the development of the internet, social networking services (SNS) such as Twitter, Facebook, Instagram, and LINE have rapidly...
The pet product market has been expanding year by year, and in 2018, the annual shipment value exceeded 1.5 trillion yen. In particular, pet food a...
Various regulations have been established for "advertisements" related to medical care. If false advertising or misunderstandings among patients ar...
Stealth marketing, or "stema" in Japanese, where businesses advertise their products or services under the guise of natural posts on social media p...
For instance, when advertising pharmaceutical products, it is necessary to include warnings and handling instructions in the advertisement. The sma...
Recently, we have been seeing medical advertisements frequently on television, newspapers, and the internet. These medical advertisements are regul...
Under the Japanese Pharmaceutical Affairs Law, administrative measures such as business improvement orders and revocation of manufacturing and sale...
When you hear the term "Japanese Pharmaceutical Affairs Law," many people might think, "It's a law related to medicine," or "It's a law concerning ...
Manufacturing companies and pharmacies dealing with pharmaceuticals and similar products routinely conduct checks in accordance with the Japanese P...
2023.09.22
In recent years, the number of people making in-app purchases in smartphone games (social games) has increased, and the market size has grown to ex...
"Half off the regular price!" Such price displays, which emphasize the low selling price to consumers by comparing it with other prices, are common...
Some of the nutritional drinks, vitamin tablets, and insecticides sold at drugstores and convenience stores fall under the category of "Japanese Qu...
In "Internet Usage Time Surpasses TV Viewing Time for the First Time: Explaining the Actual Use of Media," we discussed the overview up to "Usage R...